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MEEX UAE Icecream
Title:
HD
Summary: Ice cream vans expect trade to increase in September
Story No: 4002325
Source: AP TELEVISION
Aspect Ratio: 16:9
Date: 04/09/2015 07:53 AM
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LEAD IN

An ice cream van company says business is slow in summer despite the searing heat.

Desert Chill claims it runs the UAE's only fleet of roaming ice cream trucks.

STORY-LINE

The familiar chimes of an ice cream van echo around an Abu Dhabi suburb.

The music has attracted a crowd of children eager to sample a cone or lolly.

The young customers are the highlight of Nel Cavita's job.

"I enjoy serving the kids. I enjoy seeing them very excited with the ice cream truck and some boys and girls, when they hear the music they are dancing and it makes me feel so happy," says the van driver.

Her truck is owned by the company Desert Chill which claims to have the only roaming ice cream vehicles in the UAE.

The cold treats are an ideal way to cool down when the temperature hits 50 degrees Celsius.

But despite the searing heat of the Middle East climate, trade is slow during the summer months.

"I think everybody assumes that ice cream would be very busy in the summer but the thing in the summer is there are no schools. People are on vacation. Ramadan lately has been falling in the summer so it is quite tricky," says Nathen Furlong, co founder of Desert Chill.

"It will actually pick up again in a couple of weeks in sort of mid-September," he continues.

Cavita expects her route will get busier in the coming weeks.

"Sales goes up starting September because people come from vacation. Summer time no too much people here," she says.

Nick Walker remembers visiting ice creams vans back home in Chicago.

He's glad he can continue the tradition with his young daughter thousands of miles away.

"It's pretty cool. It stops by my house and everything like that, so I am glad my kids get to experience it," he says.

Desert Chill doesn't just stick to the suburbs.

The company has positioned a van on the road between Abu Dhabi and Dubai, a commute thousands of residents take every day.

It's enough to entice drivers to pull up and order an ice cream without even leaving their vehicles.

"It's the first outdoor drive thru in the UAE. It's too hot, I guess, to get out of the car so drive up to the window and do the exchange and it works well," says Furlong.

Customers love the convenience of buying their treats this way.

"I can get to him faster than he can get to me in the car. At the same time, it is a new concept in the country," says Faisal Al Katheery.

They say vans like this are an unusual sight.

"It is not too often to see an ice cream in a far away place, like in the desert or in a main highway, only in petrol stations but a truck like this, no," says Khalid Al Zarooni.

The founders of Desert Chill are planning on expanding their business to other countries in the Middle East.

LEAD IN

An ice cream van company says business is slow in summer despite the searing heat.

Desert Chill claims it runs the UAE's only fleet of roaming ice cream trucks.

STORY-LINE

The familiar chimes of an ice cream van echo around an Abu Dhabi suburb.

The music has attracted a crowd of children eager to sample a cone or lolly.

The young customers are the highlight of Nel Cavita's job.

"I enjoy serving the kids. I enjoy seeing them very excited with the ice cream truck and some boys and girls, when they hear the music they are dancing and it makes me feel so happy," says the van driver.

Her truck is owned by the company Desert Chill which claims to have the only roaming ice cream vehicles in the UAE.

The cold treats are an ideal way to cool down when the temperature hits 50 degrees Celsius.

But despite the searing heat of the Middle East climate, trade is slow during the summer months.

"I think everybody assumes that ice cream would be very busy in the summer but the thing in the summer is there are no schools. People are on vacation. Ramadan lately has been falling in the summer so it is quite tricky," says Nathen Furlong, co founder of Desert Chill.

"It will actually pick up again in a couple of weeks in sort of mid-September," he continues.

Cavita expects her route will get busier in the coming weeks.

"Sales goes up starting September because people come from vacation. Summer time no too much people here," she says.

Nick Walker remembers visiting ice creams vans back home in Chicago.

He's glad he can continue the tradition with his young daughter thousands of miles away.

"It's pretty cool. It stops by my house and everything like that, so I am glad my kids get to experience it," he says.

Desert Chill doesn't just stick to the suburbs.

The company has positioned a van on the road between Abu Dhabi and Dubai, a commute thousands of residents take every day.

It's enough to entice drivers to pull up and order an ice cream without even leaving their vehicles.

"It's the first outdoor drive thru in the UAE. It's too hot, I guess, to get out of the car so drive up to the window and do the exchange and it works well," says Furlong.

Customers love the convenience of buying their treats this way.

"I can get to him faster than he can get to me in the car. At the same time, it is a new concept in the country," says Faisal Al Katheery.

They say vans like this are an unusual sight.

"It is not too often to see an ice cream in a far away place, like in the desert or in a main highway, only in petrol stations but a truck like this, no," says Khalid Al Zarooni.

The founders of Desert Chill are planning on expanding their business to other countries in the Middle East.

AP TELEVISION

Abu Dhabi, UAE - 27 August 2015

1. Wide of ice cream truck driving UPSOUND: musical chimes

2. Close of ice cream truck

3. Zoom out of children ordering ice creams

4. Mid of boy choosing ice cream

5. Mid of group of children

6. SOUNDBITE (English) Nel Cavita, ice cream truck driver:

"I enjoy serving the kids. I enjoy seeing them very excited with the ice cream truck and some boys and girls, when they hear the music they are dancing and it makes me feel so happy."

7. Wide of ice cream truck with short queue of customers

8. Ice creams on counter

9. Wide of Cavita fetching ice creams from freezer

10. Mid of boy taking money

11. Tracking of boy cycling away

12. SOUNDBITE (English) Nathen Furlong, Co-founder of Desert Chill:

"Difficult in the summer actually . It's not what you might expect. I think everybody kind of assumes that ice cream would be very busy in the summer but the thing in the summer is there are no schools. People are on vacation; Ramadan lately has been falling in the summer so it is quite tricky. It will actually pick up again in the next couple of weeks in sort of mid-September."

13. Children in front of truck

14. Cavita taking ice cream from freezer

15. SOUNDBITE (English) Nel Cavita, ice cream truck driver:

"Sales goes up starting September because people came from vacation. Summer time - not too much people here."

16. Close of hands and ice cream

17. Mid of Cavita handing out ice cream

18. Zoom in of Nick Walker, customer, and daughter buying ice cream

19. SOUNDBITE (English) Nick Walker, customer:

"Pretty cool. It stops by my house and everything like that, so I am glad my kids get to experience it."

20. Pan from road to ice cream truck on area of land

21. Mid of car pulling up to van

22. Mid of ice cream van worker handing out ice cream

23. Close of ice cream van worker

24. SOUNDBITE (English) Nathen Furlong, Co-founder of Desert Chill:

"That's right. Like you says, it's the first outdoor drive-thru in the UAE. It's too hot, I guess, to get out of the car so drive up to the window and do the exchange and it works well."

25. Mid of ice cream truck driver looking out of window at customer

26. Close of open freezer

27. SOUNDBITE (Arabic) Faisal Al Katheery, customer:

"I can get to him faster than he can get to me in the car. At the same time, it is a new concept in the country. You only see these things outside the UAE like in Europe or in America; it is more widespread there. It was a new thing that attracted me. I wish them the best."

28. Wide of driver pulling up to van

29. Khalid Al Zarooni, customer, talking to ice cream van driver

30. Ice cream van driver handing Al Zarooni bag

31. SOUNDBITE: (Arabic) Khalid Al Zarooni, customer:

"It is not too often I see an ice cream in a far away place, like in the desert or on a main highway, only in petrol stations but a truck like this, no."

32. Wide of ice cream truck and cars

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Subjects: Dairy product manufacturing, Children's music, Vacations, Food manufacturing, Food, beverage and tobacco products manufacturing, Consumer product manufacturing, Consumer products and services, Industries, Business, Dairy product manufacturing, Agriculture, Children's entertainment, Entertainment, Arts and entertainment, Children's music, Music, Leisure travel, Travel, Lifestyle
Locations: Abu Dhabi, Abu Dhabi, United Arab Emirates
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