1. Pan of crowds at "Dream Party," an exhibition of the latest animation characters showcased by content providers
2. Close up of one content provider explaining latest creation
3. Animation girl talking in Japanese on television screen.
4. Illustrator drawing animation character, and men lining up to get a copy.
5. Woman in role-play costume demonstrating a character that can be downloaded onto mobile phone.
6. Close up of same character appearing on mobile phone screen.
7. CDs on sale of woman in fluffy pink dress, same "person" manning the stall and smiling to group of cameramen.
8. SOUNBITE (Japanese): Yozora Orihime, Cos-player (some into costumed role play) and singer
"A long time ago when I used to dress up, I wanted to be a certain character and tried to act out that character''s life. Nowadays, there are girls who dress up like me and that makes me really happy when I think that those girls are doing it because they really like me."
9. Robot character walking outdoors
10. Two people dressed up as action heroes with swords and masks
11. Two people walking in ancient Japanese clothes, pretending to be historical figures
12. Pan up of people pretending to be historical figures, close up of ornate headdress
13. Group of people with silver spiked hair dressed in black kimonos and carrying samurai swords, posing with video of people they are impersonating
14. SOUNDBITE (Japanese): Vox Pop, No Name Available
"I used to do this when my friends asked me to, but lately I''ll only turn into a character like."
15. Two girls dressed up as male characters with swords, one with red hair and the other in blonde wig.
16. SOUNDBITE (Japanese): Vox Pop, No Name Available
"I prefer becoming a man."
17. Wide of girls dressed in historical clothes
18. SOUNDBITE (Japanese): Vox Pop, No Name Available
"I am into historical figures."
19. Pan of costume-clad fans taking pictures of each other.
20. Various of people dressed up as girls, faces hidden my large plastic masks with static expressions,
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Anime, or Japanese animation, has fans all around the world but in its country of origin some fans take their passion for the characters in the games one step further.
From game shows to trade shows, fans show up dressed to the nines impersonating their favourite hero.
There is a high turn over of animation characters in Japan... the most popular of these grace everything from
everything from videos and screensavers to coffee table books.
The multibillion dollar industry feeds the cult-like following of some of its fans, who aren''t shy about dressing up to look just like their favourite comic book heroes.
They don wigs, theatrical make-up and sometimes even masks.
They often parade in groups to exchange tips on their latest character development.
Many fans casually walk around the streets of Japan''s capital Tokyo dressed like action heroes or uniformed schoolgirls, testimony that what was an underground movement a decade ago has slowly moved into the mainstream.
Japan has coined this social phenomenon "cos-play", a take on the English word "costume" and "role-play."
Whereas role playing may be the realm of children in many other societies, in Japan, most are adults.
Most of them say they not only look the part, they think, talk and live the part as well.
The latest exhibition for animation content providers in Tokyo, attracted numerous costumed fans.
For the companies who create these animation characters, these loyal fans are an ideal marketing opportunity.
Book signings, or a chance to get up close and personal with a woman impersonating a popular heroine, draws crowds, predominantly male.
Some say dressing up allows them to make a clear physical break from their real personalities.