AP TELEVISION
Istanbul - 12 March 2015
1. Various of golden replica of Istanbul Anatolian Fortress, made of 2000, 24 karat gold pieces, by Istanbul Gold Refinery, valued 8 million USD
2. SOUNDBITE: (Turkish) Oktay Asker, Istanbul Gold Refinery product manager:
"This product (Istanbul Anatolian Fortress) is just for showcase. It weights 200 kilos (440 pounds) and 10 artisans finished it in 20 days. It costs 8 million USD."
3. Low angle of mirror by FD Diamonds, made of gold, diamonds, rubies, emeralds and sapphire s, valued 5 million USD
4. Close up detail on mirror
5. Tilt up of installation including mirror and jewels inside bird cages
6. Mid of mirror and bird cage containing necklace by FD Diamonds made of diamonds, valued 5,000 USD
7. Close up of a dragonfly figure on the mirror made of precious stones
8. Low angle necklace by FD Diamonds made of diamonds, valued 20,000 USD
9. Wide of mirror and cages installation with designer Aylin Gozen
10. SOUNDBITE: (Turkish) Aylin Gozen, Designer and member of World Diamond Council:
"The cost of the mirror that I designed is 5 million USD, including precious stones and brooches on it."
11. Various of Emperor's Sword designed by Tekin Seyrekoglu Jewellery, symbolises the sword of Mehmed The Conqueror while he conquered Constantinople, weight 8 kilos (17 pounds), length 125 cm (49 inches), valued 400,000 USD
12. Mid of best model of Turkey 2014 Caner Tanriverdi (centre) holding the sword and designer Tekin Seyrekoglu in a ceremony
13. Close up of hand holding the sword
14. Close up of Tanriverdi and a woman
15. Mid of Spanish-Dutch actress and designer Yolanthe Sneijder-Cabau, wife of soccer player Wesley Sneijder
16. Close up of Sneijder-Cabau
17. Mid of Sneijder-Cabau with bracelets she designed
18. Close up of Silver Park bracelets designed by Sneijder-Cabau, valued 40 USD each
19. Mid of Silver Park bracelets designed by Sneijder-Cabau
20. SOUNDBITE: (English) Yolanthe Sneijder-Cabau, Spanish-Dutch actress and designer:
"I was born in Spain, and my mother is from Holland so I lived in Holland actually all my life. Then I moved back to Spain with my husband (soccer player Wesley Sneijder), and I went to Italy for four years, and now I live in Turkey for two years. And all the cultures and everything I went through inspired me to make this collection."
21. Wide of corridor at the jewellery show
22. Mid of visitors
23. Various of three necklaces by Aris made of diamonds valued each over 100,000 USD
24. Mid of a seller at Aris stand showing a set of jewellery made of black diamonds valued in total over 100,000 USD
25. Various of set of jewellery composed of necklace, earrings and ring
26. Mid of Ayhan Guner, Chairman of the Turkish Jewellery Exporters Association meeting with visitors
27. Close up of Guner
28. SOUNDBITE: (Turkish) Ayhan Guner, Chairman of the Turkish Jewellery Exporters Association:
"This year jewels are for people to use them the whole day. They can always be purchased not only for special occasions, but to be worn all day long. They are really fashionable now."
29. Close up of ring by ON Diamonds made of 17 karat tanzanite and 6 karat diamonds valued 48,411 USD
30. Mid of ON Diamonds seller showing ring
31. Wide of Bag Jewellery stand showing pieces of gold jewellery
32. Close up of Bag Jewellery necklace made of 75 grams gold 21 karats gold - valued at 3,200 USD
33. Close up of bracelet by Bag Jewellery made of 150 grams 21 karats gold - valued at 7,000 USD
34. Detail of bracelet
35. Mid of model showing huge necklace by Yeteroglu Jewellery made of gold 14 karats weight 2,5 kilos valued 150,000 USD
36. Close up of golden sign of peace by Yeteroglu in necklace made of gold 14 karats 350 grams valued over 25,000 USD
37. Mid of necklace and sign of peace
LEAD-IN:
Jewels of all shapes and sizes are wowing gem lovers at the Istanbul Jewellery Show.
Delicate diamonds and chunky gold necklaces are just some of the expensive items on show.
STORY-LINE:
A replica of Istanbul's Anatolian Fortress is the most eccentric and expensive piece at the Istanbul Jewellery Show, where Ottoman inspired pieces attract businessmen from Middle East and the rest of the world.
The golden Anatolian Fortress is valued 8 million USD.
It took 2 months to design and build the golden fortress, which is made of a total of 2,000 pieces of 24 karat gold.
The golden Anatolian Fortress is 60 centimetres (23.6 inches) high, 1.30 metres (51 inches) long and width 1.10 metres (43.4 inches).
The designers are from the Istanbul Gold Refinery company, who in previous shows in Istanbul have made a name for eccentric pieces.
Oktay Asker, Istanbul Gold Refinery product manager, says the piece weighs 200 kilos (440 pounds) and 10 artisans finished it in 20 days.
The second most expensive piece at the show is a golden mirror valued at 5 million USD.
The mirror, designed by Aylin Gozen, is inspired by nature and Art Deco and it includes dragonflies, butterflies and other nature inspired decorations - all made of diamonds, brilliants, emeralds, sapphires and rubies.
Gozen says: "The cost of the mirror that I designed is 5 million USD, including precious stones and brooches on it."
The mirror is part of an installation together with necklaces inside golden bird cages remembering Women's Day, according to its designer Aylin Gozen.
For this edition, celebrities have gathered at the show.
One of them is Caner Tanriverdi, who was elected Turkey's Best Model of the World 2014, a competition held in Turkey to select an unknown new candidate for modelling.
Tanriverdi, wearing a tradition Ottoman Emperor war dress, presented another of the most expensive pieces at the exhibition: a golden Ottoman sword inspired in Mehmed the Conqueror valued 400,000 USD.
The designer of the sword is Turkish jewellery company owner and designer Tekin Seyrekoglu.
The 40th Istanbul Jewellery Show March edition opened its doors on Thursday and is expecting 7,000 visitors for all around the world, according to organisers.
The four day event occupies more than 60,000 square metres (645,835 square feet) of exhibition space in 6 halls at the CNR Expo, also known as Istanbul Fair Centre.
For the current March edition over 1250 local and overseas exhibitors from 27 countries are displaying their products including fine gold jewellery, pearl, silver, diamonds and precious stones jewellery, and watches.
Another celebrity attending the exhibition was Spanish-Dutch actress turned designer Yolanthe Sneijder-Cabau.
Sneijder-Cabau is also famous for being the wife of Dutch soccer player Weley Sneijder, who joined Turkey's Galatasaray soccer team in 2013.
"I was born in Spain, and my mother is from Holland so I lived in Holland actually all my life. Then I moved back to Spain with my husband (soccer player Wesley Sneijder), and I went to Italy for four years, and now I live in Turkey for two years. And all the cultures and everything I went through inspired me to make this collection," she explains.
Ayhan Guner, Chairman of the Turkish Jewellery Exporters Association says the trend is for pieces that can be worn both on special occasions and in daily life.
"This year jewels are for people to use them the whole day. They can always be purchased not only for special occasions, but to be worn all day long. They are really fashionable now," he says.
According to the Turkish Jewellery Exporters Association, the total exports for jewellery, gold, watches and precious stones increased 41 per cent to USD $ 3.1 billion.
The Eurasian country is also the world's second biggest exporter, following Italy.
The Turkish association figures show that the main customers are United Arab Emirates, followed by Iraq, United States and Russia.
But according to Ayhan, some of those countries' demand is slowing down, while countries in South East Asia are showing an increasing interest in Turkey's jewellery.
Turkey is also the third biggest producer of gold jewellery, after Italy and India, according to figures from the Turkish Jewellery Exporters Association.
The jewels are on display until Sunday March 15 at the Istanbul CNR Expo Centre.
