Southampton, UK - 16 September 2016
1. Wide of Southampton Boat Show 2016, cruise ship in background
2. Tilt down to pontoon, boats and visitors
3. Close of 'Sunseeker' flag
4. Various of Sunseeker 95 Yacht exterior
5. Close of 'Sunseeker' logo
6. Tilt up of Sunseeker 95 Yacht rear
7. Various of Sunseeker 95 Yacht interior
8. SOUNDBITE (English) Phil Popham, CEO of Sunseeker International:
"There's a direct correlation between the numbers of high and ultra-high net-worth individuals and the number of luxury yachts that are sold. Projections around the world is that numbers of high net-worth individuals will grow by about 20 percent between now and 2020. So, if there's a direct correlation we expect that growth in the luxury yacht market to be the same. The fortunate thing is the world is becoming generally a wealthier place so those growth in ultra-high net-worth individuals are in Asia - yes, some of the emerging markets - and Africa. But we're expecting to see a growth in the United States, UK and Europe as well."
9. Tilt up to Sunseeker 95 Yacht top deck
10. Close of champagne glasses
11. Pan left to controls
12. Close of compass
13. Pan right of Sunseeker 95 Yacht master bedroom
14. Close of pillows on bed
15. SOUNDBITE (English) Phil Popham, CEO of Sunseeker International:
"Nearly 50 percent of our business is in Europe so obviously what happens within the European market is of great concern and great interest to Sunseeker. And the thing that we really need to focus on is confidence levels, certainty, we've benefited because of the weakness of the pound, but its all about business confidence."
16. Various of Princess V58 exterior
17. Pan left to controls
18. Tilt up to table
19. Close of martini glasses and gin bottle
20. SOUNDBITE (English) Kiran Haslam, Marketing Director of Princess Yachts International:
"Undoubtedly there's an advantage to the currency exchange being where it is, we saw that in Cannes. We saw a lot of boats being sold where the transaction was really, really pushed along because of the opportunity to get the benefit out of the exchange rates."
21. Tilt down of Princess V58 bedroom
22. Close of sunglasses and magazine on bed
23. High shot of Princess B58 master bedroom
24. Tilt up from magazine on bed to pillows
25. SOUNDBITE (English) Kiran Haslam, Marketing Director of Princess Yachts International:
"The uncertainty is something which absolutely grips our segment, whether it's cars or houses or travel, there's no denying that a yacht - as wonderful as it is - is not a necessity item. So it's always a conversation about is it the right time."
26. Close of glass bottles inside Princess 30M
27. Tilt up of Princess 30M living room area
28. Tilt up of bed in Princess 30M
29. Pan left from bedside table to pillows
30. SOUNDBITE (English) Sarah Verey, Director of Creative Design, Princess Yachts International:
"A lot of it's about lifestyle, it's about how they're going to use the boat. Our clients really come on to these boats and use them. So they're tending to look for lots of open spaces, luxurious spaces, spaces where they can entertain both inside and out. And also, clients nowadays, they want something unique. So they want to work with us on completely personalising their boat and finding something that is unique to them and actually has never been used on other boats."
31. Various of Fairline Targa 53 Open exterior
32. SOUNDBITE (English) Russell Currie, Managing Director of Fairline Yachts:
"It is the shop window for the British manufacturers. Here, customers can come down and compare all the British brands as well as the brands represented from around the world and choose exactly what is for their specific requirement."
33. Close of flowers on Fairline Targa 53 Open
34. Various of Targa 53 Open controls
35. Low shot of bed
36. Tilt down to two beds
37. SOUNDBITE (English) Russell Currie, Managing Director of Fairline Yachts:
"We've had an overnight decrease in the price of our boats in areas such as the European market. At Cannes Boat Show last year, our boats were 15 percent more expensive than this year. And at Cannes Boat Show, we saw the most successful show in Fairline's history in that region."
38. Pull out from cruise ship to Southampton Boat Show pontoon
39. Wide of various boats on marina
40. Close of Sunseeker boat's hull in water
41. SOUNDBITE (English) Howard Pridding, Chief Executive of British Marine:
"Obviously, industry and business need stability and the time it will take to exit from the European Union will be problematic, but we are lobbying government hard, we need to understand what's going to be in these free trade agreements and what's going to happen about the free movement of goods and people within the European community."
42. Wide of Southampton Boat Show 2016, cruise ship in background
LEAD IN:
Rough waters may be ahead for Britain's luxury yacht industry, but right now it's riding on a wave caused by currency fluctuations at home.
At the annual Southampton Boat Show, British-based Sunseeker, Princess and Fairline say 'Brexit' is causing uncertainty in the luxury market which is ultimately bad for business.
STORY-LINE:
It's not just the weather outlook that looks poor at the Southampton Boat Show, the yacht industry is also bracing for the potential effects of Britain leaving the 28-nation European Union.
Claimed to be one of the top ten boat shows in the world, the annual event boasts two kilometres of pontoons, home to a wealth of yachting luxury and new marine technology.
There are almost 600 brands attending and hundreds of boats on display.
Poole-based Sunseeker Yachts is exhibiting this £6 million British pound (approx. $7.94 million USD), 28-metre 95 Yacht. It sleeps a maximum of ten people, plus four crew members and boasts up to 120 nautical miles in range.
Sunseeker International, owned by Chinese property and cinema conglomerate Dalian Wanda Group, recently announced a return to profit in the second quarter of 2016.
The luxury yacht makers also announced retail orders in excess of £25 million British pounds (approx. $33 million USD) at the recent Cannes Boat Show.
"There's a direct correlation between the numbers of high and ultra-high net-worth individuals and the number of luxury yachts that are sold," says CEO of Sunseeker, Phil Popham.
"Projections around the world is that numbers of high net-worth individuals will grow by about 20 percent between now and 2020. So, if there's a direct correlation we expect that growth in the luxury yacht market to be the same."
Popham admits part of Sunseeker's recent success may be down to the British currency, but lack of confidence caused by Britain's exit from the EU will ultimately effect their business.
"The thing that we really need to focus on is confidence levels, certainty, we've benefited because of the weakness of the pound, but its all about business confidence", he says.
Plymouth-based Princess Yachts is giving this Princess V58 its world premiere in Southampton. Measuring 18.42 (60.4 feet) in length, it boasts 6 berths and can hit tops speeds of 37 knots.
Princess Yachts marketing director, Kiran Haslam says the weak pound has certainly encouraged some buyers to push through transactions sooner.
"Undoubtedly there's an advantage to the currency exchange being where it is, we saw that in Cannes," he says.
"We saw a lot of boats being sold where the transaction was really, really pushed along because of the opportunity to get the benefit out of the exchange rates."
Ultimately though, buying a luxury item such as a yacht all depends on buyer confidence. Something which 'Brexit' is eroding.
"The uncertainty is something which absolutely grips our segment whether it's cars or houses or travel, there's no denying that a yacht - as wonderful as it is - is not a necessity item," says Haslam.
"So it's always a conversation about is it the right time."
But what is it that luxury yacht buyers are really after? Princess Yacht's creative design director, Sarah Verey says people are increasingly looking for personalisation and uniqueness.
"A lot of it's about lifestyle, it's about how they're going to use the boats," she says.
"Our clients really come on to these boats and use them. So they're tending to look for lots of open spaces, luxurious spaces, spaces where they can entertain both inside and out.
"And also, clients nowadays, they want something unique. So they want to work with us on completely personalising their boat and finding something that is unique to them and actually has never been used on other boats."
Fairline Yachts is exhibiting this sleek new Targa 53 OPEN, a new addition to its popular 53-foot range.
Priced at around £659,000 British pounds (approx. $871,000 USD), it boasts four to six berths and a top speed of 34 knots.
Fariline's managing director Russell Currie says Southampton Boat Show is an important event.
"It is the shop window for the British manufacturers," he says.
"Here, customers can come down and compare all the British brands as well as the brands represented from around the world and choose exactly what is for their specific requirement."
Currie says Fairline too has benefited from the weak pound, achieving its best-ever sales at the recent Cannes Boat Show.
"We've had an overnight decrease in the price of our boats in areas such as the European market," he says.
"At Cannes Boat Show last year, our boats were 15 percent more expensive than this year. And at Cannes Boat Show, we saw the most successful show in Fairline's history in that region."
Though the decision proved a huge surprise to many in the financial markets and prompted a dramatic slide in the value of the pound, the real economy has exhibited a relatively high degree of resilience.
Retail sales, house prices and industrial production have all held up - to the surprise of many.
Still, economists say little can yet be read into the seeming resilience, given the lags involved between events and changes in the real economy.
The fact remains that apart from the fall in the value of the pound, which now stands at around $1.32 USD compared with $1.50 USD on the eve of the vote, nothing really has changed. Britain remains a member of the EU and has yet to trigger the so-called Article 50 that kick starts a two-year time frame for actual Brexit.
"Obviously, industry and business need stability and the time it will take to exit from the European Union will be problematic, but we are lobbying government hard," says Howard Pridding, chief executive of British Marine.
"We need to understand what's going to be in these free trade agreements and what's going to happen about the free movement of goods and people within the European community."
The Southampton Boat Show runs 16-25 September.
