Britons are preparing to head to the polls to vote on whether to remain in the European Union.
The June 23 vote is putting Britain's national identity under the spotlight. So what does being British mean in 2016?
The London Eye, Piccadilly Circus and the Houses of Parliament: three of Britain's top tourist attractions.
Last year 36 million visitors spent just over 22 billion pounds (31.5 billion US dollars) to see some of the most British of sites, according to government statistics.
One of the biggest draws for overseas visitors is the Royal family.
Queen Elizabeth II has just celebrated her 90th birthday with three days of official ceremonies.
The service in St Paul's Cathedral, the Trooping of the Colour and a picnic down the Mall were quintessentially 'British' events at sites that register on most tourists' 'to do' lists.
Robert Johnston, the fashion director of British GQ Magazine, says the Royal family is an important part of Britain's appeal to tourists.
"People come here for the traditions and the colour - the Trooping of the Colour literally - of all these things that make London and Britain such an historic nation," he says.
But there's more to Britain than royal pomp and circumstance.
Brand Britain has travelled the globe with famous faces, and places, flying the flag.
In the swinging sixties there was The Beatles.
In the seventies - the decade that the UK voted to remain in Europe the last time around - street fashion was gritty, torn and inspired a young group that shocked the world: The Sex Pistols.
The Glam Rock era of the seventies also launched David Bowie around the globe.
More recently, British style has been represented by supermodel Kate Moss, and David and Victoria Beckham.
Camden in North West London, the home of the late singer Amy Winehouse, epitomises a certain kind of gritty, street fashion.
Camden market has long been a major tourist trap, pulling in around 100,000 visitors every weekend, according to Tourist Information UK. Camden council says visitors to the borough spend 1.2 billion pounds (1.7 billion US dollars) in the area every year.
Over in East London, a different kind of street style is on display. The area around Shoreditch and Brick Lane is a hipster heartland of coffee shops and vintage fashion boutiques.
Brick Lane is also the heart of a thriving Bangladeshi community, and famous for its many curry houses.
Britain's cultural mix has long been seen in the nation's cuisine. Here on Brick Lane, you can sample one of Britain's most popular dishes, a Chicken Tikka Masala.
In the traditional Victorian seaside town of Margate, midweek day-trippers relax in the sun.
Despite the nation's changing tastes, there's still plenty of takers for the traditional British favourites, fish and chips and ale.
The British have become famous for their queuing abilities throughout the years.
A Visa Contactless study released in 2014 claims that the average Brit spends over 18 hours a year queuing. For Londoners, it's an average of 9.11 minutes per week.
Forty-four percent of the 2,000 consumers who took part in the online survey conducted by OnePoll, said that queuing was worse than doing the washing up.