Tokyo - July 25, 2007

1. Toyota "Plug-In Hybrid" car driving away

2. Close up of power plug -in

3. Wide pan shot of a man charging electric charger into the feeder

4. Pan shot of the side of car from the sign saying "plug-in hybrid" to the electric charging point

5. Tilt up of the car

6. SOUNDBITE (Japanese) Yoshikazu Tanaka, Chief Engineer, Toyota Motor Corporation

"Electric vehicles have some obstacles such as the initial cost, not very convenient charging spots available and the long time to charge the car in order to for them to be realistic at the moment. But, with this (Toyota's plug-in hybrid) technology, it will become easier to have eco vehicle. The users themselves can contribute to protecting the environment by charging their cars by themselves. Users themselves take part in using clean energy. We think this will become a trigger to change the current way we power cars "

7. Pan from ground to car driving through

8. Prius driving through

9. Pan shot from traffic of the conventional cars to gas station

10. Close up of metre

11. Mid shot of fuelling

12. Back shot of sign saying Plug In Hybrid to Prius driving forward

LEAD IN :

Toyota Motor Corp have unveiled a new plug-in hybrid vehicle.

Plug-in hybrids, including Toyota's, generally have batteries that power an electric motor, with an internal combustion engine for use when the batteries run low.

The batteries can be recharged by plugging them into a standard wall outlet.

The plug-ins run longer on electricity, especially for shorter distances, than the more common hybrids on the roads such as Toyota's Prius.

The Toyota Plug-in HV is a hybrid car that you can power up at home.

The latest eco-car unveiled by Toyota runs on the same nickel metal hydride battery as the Toyota Prius and has a cruising range of 8 miles (13 kilometres) on electricity, which is further than similar cars on the market like the Prius.

Toyota is the first manufacturer to receive government approval to conduct tests for a plug-in hybrid on Japanese public roads.

Yoshikazu Tanaka, Chief Engineer at Toyota says this car may change the way people fuel their vehicles.

So far mass production of plug-ins is so far being held back by costs and battery technology that limit the vehicles' range.

Manufacturers are racing to bring the technology to market as consumers seek alternatives to traditional engines and high petrol prices.

Although most automakers are working on hybrids, Toyota has the advantage of 10 years of experience in selling the technology, and 10 years of feedback from drivers on which to base improvements, rather than relying on information from labs.

Toyota has placed a large emphasis on hybrid technology:

It offers several hybrid models besides the Prius, including the hybrid Camry and hybrid Lexus models.

It has set a target of selling a million hybrids a year sometime after 2010.

The more common hybrids such as the Prius switch between an electric motor and petrol engine to deliver better mileage.

They don't need to be plugged in to recharge because they recharge the motor as they run, converting energy from the wheels and braking.

Toyota said in June 2007 that its cumulative sales of hybrids passed 1 million vehicles since it began selling the Prius a decade ago.

Details of its plug-in hybrid tests for the U.S. and Europe are still undecided.

General Motors is developing the Chevrolet Volt plug-in hybrid, and says it hopes its plug-ins can reach showrooms

by 2010.

Earlier this month, Ford announced a partnership with Southern California Edison to test rechargeable hybrid vehicles and hasten mass production of plug-in hybrids.

Ford has been testing plug-in hybrids based on the Escape sport-utility vehicle, for one, but has not said when it plans to start mass producing them.

==============

Clients are reminded:

(i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com

(ii) they should check with the applicable collecting society in their Territory regarding the clearance of any sound recording or performance included within the AP Television News service

(iii) they have editorial responsibility for the use of all and any content included within the AP Television News service and for libel, privacy, compliance and third party rights applicable to their Territory.