AP Television
Geneva, 2 March 201077
1. Wide pan of Geneva Motor Show
2. Pan across electric concept car
3. Mini stand showcasing the new four door Mini Cooper countryman
4. IHS-Global Insight Auto Analyst Rebecca Lindland walking through show
5. SOUNDBITE: (English) Rebecca Lindland, Auto Analyst, IHS-Global Insight:
"The state of the industry coming into the Geneva Motor Show is recovery. You know, we are coming out of a terrible 2009. In most parts of the world, some of the largest markets, like Western Europe and the US, really struggled throughout 2009, so 2010 is about getting back on track."
6. Wide of Toyota logo at Toyota stand
7. Various of new Toyota hybrid
8. Wide of Bugatti Automobiles stand showing photographers snapping shots of a bespoke Grand Sport automobile that has already sold for 1.75 million EUROS (2.4m US Dollars) to private buyer
9. Mid of bespoke Bugatti Grand Sport made from carbon fibre being photographed
10. Bugatti insignia on exterior
11. Interior steering wheel and console on display
12. SOUNDBITE: (English) Alasdair Stewart, Director of Marketing Sales and After Sales, Bugatti Automobiles
"This is a highly individualised car. Our standard car costs 1.4 million EUROS (1.9m US Dollars) excluding tax. This one, costs 1.75 million EUROS (2.4m US Dollars) excluding tax. The difference here is many individualised features. It is completely made of carbon so you have complete visible carbon here. We have unique wheels on the car. We have a very special interior, a very special leather that has gone into the interior. We have a very special console in the middle of the car. We have got some painted air intakes at the back here as well."
13. Wide of bespoke Grand Sport engine and interior mechanism, showcased at Bugatti stand
14. Engine of car as seen in rear portion of the Grand Sport
15. Exhaust area of the bespoke Grand Sport with EB logo on the car
16. Mid of Grand Sport showing steering wheel, centre console and gear shift knob
17. Wide of the newly unveiled green 2011 Lamborghini Gallardo LP 570-4 Superleggera which will retail for 175,200 EUROS (240,000 US Dollars) excluding tax, then zoom into female model
18. The Superleggera rotates slowing revealing exterior starting with front bumper to show Pirelli P Zero Corsa tyres. Body of the car made from aluminium with thermoplastic hang parts and carbon fibre elements. Total weight of the car is 1340 kgs (2948 lbs).
19. Tight shot of the name Lamborghini on the car
20. Pull out to reveal the automobile
21. Alcantara upholstery and hand-stitched steering wheel
22. Zoom out to fans looking at the car to wide of the Superleggera with female models seated inside
23. Wide of the Rolls Royce Ghost which retails for 213,00 EUROS ($300, 000 approx) excluding tax
24. Mid of front of car showing RR insignia and "flying lady" nicknamed "Emily" hood ornament
25. Tight shot of the "flying lady" or "Emily" hood ornament on the Ghost
26. SOUNDBITE: (English) Tom Purves, CEO Rolls-Royce Motor Cars:
"It is extremely sporty and agile, although we describe the sportiness as waftability (meant to mean quiet perfection) because a Rolls Royce is all about refinement."
27. Interior shot of the twin turbo charged engine
28. SOUNDBITE: (English) Rebecca Lindland, Automobile Analyst, IHS Global Insight:
"The luxury market actually stayed pretty much the same in 2008 to 2009. It didn''t lose a lot of market share like one would expect and we don''t really expect it to suffer all that much. Once you are in luxury, it is very hard to give it up."
29. Mid of new Ferrari 599 HY-KERS on display at the Ferrari stand
30. Zoom out from reflection of the underside of the Ferrari 599 HY-KERS to the car propped up on supports
31. Pan Ferrari 599 HY-KERS
32. SOUNDBITE (English) Ferdinando Cannizzo, Head of Innovation, Ferrari:
"Basically the aim of this project is to keep the characteristic of our cars, so sportiness and fun to drive and so on, but adding an efficiency system that allows us to reduce the fuel consumption."
33. Toyota''s newly unveiled Auris Hybrid
34. Zoom out from Toyota Auris Hybrid plate to the vehicle turning
35. Close up of interior mechanism of the Toyota hybrid engine being showcased
36. Mid of Toyota engine
37. Mid of car on display at the E-Mobile stand, writing on car reading "The New Prius"
AP Television
Geneva, Switzerland, 2 March 2010
38. SOUNDBITE (English) Rebecca Lindland, Automobile Analyst, IHS-Global Insight:
"In the US market, we saw hybrid penetration in 2008 at 2.4 percent of the market and in 2009 it was 2.7 percent. Three-tenths of a percent of gain. Ninety-seven percent of people are picking something else. So this idea that we are all moving towards hybrids is not supported by numbers and if you take out the Prius, that share drops by half so its about one and a half percent points of share."
AP Television
Geneva, Switzerland, 3 March 2010
40. Pan from people looking at car down to the interior elements of the Protoscar Lampo2 electric car
41. Close up on the words "Pure Electric" on the hood of the Lampo2
42. Interior engine on the Protoscar
43. Protscar Managing Director plugging power charger into car
44. Protoscar Managing Director lifting the hood on the Protoscar Lampo2 electric car
45. Wide of Giugiaro Quaranta inside the show''s Green Pavillion
46. Mid of Giugiaro Quaranta
LEADIN :
The Geneva Motor Show is currently underway amid difficult times for the motor industry and car giant Toyota in particular.
For most automakers the show is about rolling out new models despite falling consumer demand, and trying to get back to business as usual.
The Geneva show boasts 32 world premiere production cars and a dozen concept cars.
Toyota faces an uphill struggle to convince consumers that it is innovating and getting a grip on the quality and safety issues that have recently tarnished its reputation.
But the industry is still going through tough times, and the emphasis at this year''s show will be on "recovery," according to Auto Analyst with IHS-Global Insight Rebecca Lindland.
"We are coming out of a terrible 2009, in most parts of the world, some of the largest markets, like Western Europe and the US, really struggled throughout 2009, so 2010 is about getting back on track," she says.
Sales in the United States dipped to 10.4 (m) million last year, well below the 16 (m) million rate that held for the earlier part of the decade, as China replaced it as the world''s largest single-country auto market with sales surging 45 percent to 13.6 (m) million.
Collectively, European sales were down 1.6 percent to 14.5 (m) million, helped from an even steeper slide by government cash-for-clunker incentives that have already ended in countries like Italy and Germany and are being phased out in France.
In Europe, sales are expected to dip by 2 (m) million vehicles this year as cash-for-clunkers programmes expire.
There are plenty of luxury cars on display to keep up the glitz and glamour on the show''s eightieth anniversary.
Leading the pack is what may be the most expensive of all the cars at the show.
It is a bespoke Bugatti Grand Sport, already sold for 1.75 million EUROS (2.4m US Dollars) excluding tax to a private buyer.
The vehicle boasts a carbon body and state of the art features.
Bugatti would not reveal the identity of the buyer, but would only say they paid an additional 350,000 EUROS (480,000 US Dollars) to have it customised.
Alasdair Stewart, Director of Marketing Sales and After Sales, Bugatti Automobiles says:
"This is a highly individualised car. Our standard car costs 1.4 million EUROS (1.9m US Dollars) excluding tax. This one, costs 1.75 million EUROS (2.4m US Dollars) excluding tax. The difference here is many individualised features. It is completely made of carbon so you have complete visible carbon here. We have unique wheels on the car. We have a very special interior, a very special leather that has gone into the interior. We have a very special console in the middle of the car. We have got some painted air intakes at the back here as well."
By comparison, the newly unveiled Lamborghini Gallardo LP 570-4 Superleggera appears almost affordable for those with expensive tastes.
It has a retail cost of 175,200 EUROS (240,000 US Dollars) excluding tax.
It is lighter than its predecessors and goes from zero to 200 kilometres (124.27 miles) in 10.2 seconds.
For those seeking classic refinement, Rolls Royce recently unveiled the Ghost, a more sporty version of their Phantom which will retail for 213,000 EUROS ($300, 000 approx) without tax.
It has a twelve cylinder, twin turbo charged engine, and an eight speed transmission. The engine produces way over five hundred horse power, that allows it to accelerate from nought to sixty (96.56 kms) in 4.8 seconds.
Tom Purves, CEO of Rolls-Royce Motor Cars says:
"It is extremely sporty and agile, although we describe the sportiness as waftability (meant to mean quiet perfection) because a Rolls Royce is all about refinement."
Rebecca Lindland, an automobile analyst with IHS Global Insight, explains why the luxury car market has not been hit by the economic crisis.
"Once you are in luxury, it is very hard to give it up." she says.
The colour of this new Ferrari 599 HY-KERS tells you something about its engine.
Green luxury cars are the star attraction at Geneva this year.
Now lovers of speed can enjoy high performance vehicles and keep their eco - credientials intact.
Ferrari unveiled its gleaming 599 HY-KERS. According to the company''s head of innovation, Ferdinando Cannizzo, even Ferrari are doing their bit for the environment.
"Basically the aim of this project is to keep the characteristic of our cars, so sportiness and fun to drive and so on, but adding an efficiency system that allows us to reduce the fuel consumption," he says.
Toyota offers up the Airus, a post-Prius hybrid that will go on sale in Europe in just a few months.
However Lindland questions the popularity of hybrids.
"In the US market, we saw hybrid penetration in 2008 at 2.4 percent of the market and in 2009 it was 2.7 percent. Three-tenths of a percent of gain. Ninety-seven percent of people are picking something else. So this idea that we are all moving towards hybrids is not supported by numbers and if you take out the Prius, that share drops by half so its about one and a half percent points of share," she says.
Protoscar, a small Swiss engineering company, is attracting visitors to its Lampo2, a fully electric concept car currently in design that can be charged for a range of 100 kilometres (62.13 miles) in just ten minutes.
The futuristic looking Italian designed Giugiaro Quaranta, was showcased in the exhibition''s ''Green Pavillion''. It''s opaque roof is made up of solar panels, which run the interior electronics and charge the batteries.
The Geneva Motor Show runs until March 14.
