Las Vegas, 4 January 2017

1. Various of the unveiling of Toyota's Concept-i

UPSOUND: (English) Bob Carter, Vice President Toyota Motor Sales

"Now Yui learns from us, grows with us, builds a relationship that is meaningful and emotional...."

2. Car unveiled by Yui, followed by on stage presentation by Bob Carter, Vice President Toyota Motor Sales.

3. SOUNDBITE: (English) Bob Carter, Vice President Toyota Motor Sales

"It's a design philosophy that's guided every element of the Concept-i's creation, beginning with artificial intelligence. Now it follows our belief that the vehicle of the future should not start with just technology. It should start with the experience of the people who use it. So we built the Concept-i from the inside out, focussing on making it immersive, warm and energetic. With a user experience assistance from the Toyota innovation hub in San Francisco the interior is designed to help support that user experience. Now you'll notice lines flow from the centre of the dashboard throughout the vehicle and Yui can travel around them using light, sound and even touch to communicate critical information. There's an amazing 3D heads up display to help keep the driver's eyes, and most importantly their attention, to the road, but information also appears like magic on the dashboard on the walls on the seats wherever you need it whenever you need it. Even the exterior of the vehical is about building a relationship between the car and the world around it, communicating with others on the road while expressing motion and excitement and even a little bit of magic but this is not just a design story. Now for years we at Toyota said we at Toyota said we need to look beyond simple driver vehicle interface and focus on the driver vehicle relationship. Now thanks to Yui the Concept-i is built to enhance that relationship. This is a vehical that grows with you. The more you drive the smarter Yui gets. It learns to anticipate your needs and that intelligence, it's more than about planning your next route. Yui uses sophisticated biometric systems to monitor the driver's intention and emotions."

4 . Toyota's Concept-i on stage

5 . SOUNDBITE: (Englsih) Professor Gill Pratt, Toyota Research Institute

"Toyota is involved in many aspects of making future cars safer and more accessible. Yui and Concept-i is a small part of that work, but it has the potential for becoming more than a helpful friend. It has the potential for becoming the kind of friend that looks out for you and keeps you safe. It has the potential to become a guardian as well as a chauffeur."

6 . Close zoom into Concept-i rotating on stage

LEAD IN

Toyota is the latest car manufacturer to unveil a concept vehicle at CES, designed for fully autonomous driving in a connected world.

The company is highlighting the importance of its new artificial intelligence system nicknamed 'Yui'.

STORY-LINE

Toyota's claiming this concept car puts the focus on the user.

According to the company the Concept-i has been created around the philosphy of 'kinetic warmth' - the theory that mobility technology should be fun as well as warm and welcoming.

Key to this type of technology is advanced artifical intelligence that can anticipate people's needs. The idea is that the AI system - nicknamed 'Yui' - allows the vehicle to build a more human relationship with the driver.

Toyota claim their design means the driver can also concentrate on the road more.

Concept-i, therefore, does not have a central console but instead has coloured lights in the footwells to tell you when the vehicle is being driven manually or automatically. Projectors in the rear deck are designed to alert the driver to blind spots.

Yui is also in the exterior door panels so that the AI system can greet people as they approach the vehicle.

The Consumer Electronics Show (CES) runs 5-8 January 2017 in Las Vegas, Nevada. More than 3,800 exhibitors are expected to show their products to over 150,000 visitors.