HEADLINE: California Setting New Clean Car Standards
CAPTION: California is adopting rigorous new emissions standards for cars that will force automakers to make even cleaner engines, more hybrids and a diverse collection of alternative fuel vehicles. (January 25)
[Location: San Jose, CA]
[Source: AP]
[VO/NATS: "Future Cars" auto show]
THIS IS ONE OF THE DELOREANS USED IN THE MOVIE "BACK TO THE FUTURE."
THE MYTHICAL TIME MACHINE, POWERED BY PLUTONIUM, WAS ON DISPLAY AT A "FUTURE CAR" SHOW IN SAN JOSE, CALIFORNIA.
WHILE THIS CAR IS FICTION...THE OTHER ALTERNATIVE FUEL VEHICLES SHOWN HERE ARE FACT...SOME AVAILABLE NOW...SOME COMING IN THE NEAR FUTURE...
[Location: El Monte, CA]
[Source: AP]
[VO/NATS: state emissions lab]
...AS CALIFORNIA SETS NEW STANDARDS TO LOWER EMISSIONS BY HALF WHILE PUSHING FOR INCREASED GAS MILEAGE REQUIREMENTS BY 2025.
[SOT/Michael Coates/Board Member - Western Auto Journalists] ("It'g going to be a challenge for the industry to meet the 55.4 miles per gallon. It's not going to be easy, and it will change the vehicles that we have. It's going to change the engines, it may change the fuels. It may change the technology that drives the cars."
THE GOAL, OF COURSE, IS TO REDUCE POLLUTION AND RELIANCE ON FOSSIL FUELS.
UNLIKE THE LAST ROUND OF NEW STANDARDS DEBATED A DECADE AGO, THE AUTO INDUSTRY SEEMS TO BE ON BOARD THIS TIME.
[SOT/Tom Cackette ("cay-ket")/Deputy Director - California Air Resources Board] ("When we did the first greenhouse gas standards, it was war. They were absolutely clear that they didn't want to do this. We shouldn't do this. We don't have the authority to do this. They sued us in two federal courts. Fortunately, from our viewpoint, they lost. Over that time, with the increase in gas prices, the shake up in the auto industry brought new management which looked at the future. Where's our future? It's not profits next quarter but how do we make a sustainable business."
[SOT/Michael Dobrin ("dobb-ren")/Toyota Public Relations] ("Yes, the cars will be lighter, compact, far more fuel efficient. That's what the mandate will be, not enforced by the government but really by the economics by the future.")
BUT EXPERTS SAY THE BEST WAY TO GET MORE DRIVERS TO BUY FUEL EFFICIENT CARS IS TO MAKE THEM MORE AFFORDABLE.
[SOT/Michael Coates/Board Member - Western Auto Journalists] ("As vehicles become more popular, historically prices have always come down. In some cases with the new technology they have to come down in order to be affordable. The auto industry can't charge what it costs to make some of these new technology cars.")
IN ADDITION TO THE NEW EMISSIONS AND FUEL STANDARDS, CALIFORNIA WILL ALSO REQUIRE THAT 15 PERCENT OF ALL VEHICLES SOLD BY 2025 ARE ELECTRIC CARS.
MEANWHILE THE FEDERAL GOVERNMENT IS PUSHING NEW NATIONWIDE REQUIREMENTS TO CATCH UP TO CALIFORNIA'S STRICT STANDARDS.
HAVEN DALEY, ASSOCIATED PRESS, SAN JOSE, CALIFORNIA.
HEADLINE: California Setting New Clean Car Standards
CAPTION: California is adopting rigorous new emissions standards for cars that will force automakers to make even cleaner engines, more hybrids and a diverse collection of alternative fuel vehicles. (January 25)
[Location: San Jose, CA]
[Source: AP]
[VO/NATS: "Future Cars" auto show]
THIS IS ONE OF THE DELOREANS USED IN THE MOVIE "BACK TO THE FUTURE."
THE MYTHICAL TIME MACHINE, POWERED BY PLUTONIUM, WAS ON DISPLAY AT A "FUTURE CAR" SHOW IN SAN JOSE, CALIFORNIA.
WHILE THIS CAR IS FICTION...THE OTHER ALTERNATIVE FUEL VEHICLES SHOWN HERE ARE FACT...SOME AVAILABLE NOW...SOME COMING IN THE NEAR FUTURE...
[Location: El Monte, CA]
[Source: AP]
[VO/NATS: state emissions lab]
...AS CALIFORNIA SETS NEW STANDARDS TO LOWER EMISSIONS BY HALF WHILE PUSHING FOR INCREASED GAS MILEAGE REQUIREMENTS BY 2025.
[SOT/Michael Coates/Board Member - Western Auto Journalists] ("It'g going to be a challenge for the industry to meet the 55.4 miles per gallon. It's not going to be easy, and it will change the vehicles that we have. It's going to change the engines, it may change the fuels. It may change the technology that drives the cars."
THE GOAL, OF COURSE, IS TO REDUCE POLLUTION AND RELIANCE ON FOSSIL FUELS.
UNLIKE THE LAST ROUND OF NEW STANDARDS DEBATED A DECADE AGO, THE AUTO INDUSTRY SEEMS TO BE ON BOARD THIS TIME.
[SOT/Tom Cackette ("cay-ket")/Deputy Director - California Air Resources Board] ("When we did the first greenhouse gas standards, it was war. They were absolutely clear that they didn't want to do this. We shouldn't do this. We don't have the authority to do this. They sued us in two federal courts. Fortunately, from our viewpoint, they lost. Over that time, with the increase in gas prices, the shake up in the auto industry brought new management which looked at the future. Where's our future? It's not profits next quarter but how do we make a sustainable business."
[SOT/Michael Dobrin ("dobb-ren")/Toyota Public Relations] ("Yes, the cars will be lighter, compact, far more fuel efficient. That's what the mandate will be, not enforced by the government but really by the economics by the future.")
BUT EXPERTS SAY THE BEST WAY TO GET MORE DRIVERS TO BUY FUEL EFFICIENT CARS IS TO MAKE THEM MORE AFFORDABLE.
[SOT/Michael Coates/Board Member - Western Auto Journalists] ("As vehicles become more popular, historically prices have always come down. In some cases with the new technology they have to come down in order to be affordable. The auto industry can't charge what it costs to make some of these new technology cars.")
IN ADDITION TO THE NEW EMISSIONS AND FUEL STANDARDS, CALIFORNIA WILL ALSO REQUIRE THAT 15 PERCENT OF ALL VEHICLES SOLD BY 2025 ARE ELECTRIC CARS.
MEANWHILE THE FEDERAL GOVERNMENT IS PUSHING NEW NATIONWIDE REQUIREMENTS TO CATCH UP TO CALIFORNIA'S STRICT STANDARDS.
HAVEN DALEY, ASSOCIATED PRESS, SAN JOSE, CALIFORNIA.
