America loves this little guy and apparently the New York stock Exchange does too. The talking chihuahua -- aka -- the Taco Bell dog opened the trading market in New York Tuesday morning. Taco Bell a franchise fast-food restaurant specializing in Mexican foods like tacos and fajitas has taken the US food market by storm. A few years ago, a talking chihuahua hit television markets around the USA launching a national appeal to Mexican food with a simple catch phrase: "Yo quiero taco bell". From there, a slew of marketing gimmicks evolved. Everything from t-shirts, to nodding chihuahuas for cars, to lunch boxes and notebooks for school children took the country by storm.