AP Entertainment

London, 18 March 2015

1. Medium shot Martin Chiffers posing with chocolate Easter bunny

2. SOUNDBITE (English) Martin Chiffers/International Pastry Consultant and brand owner of Chiffers at Mitsukoshi Ginza Tokyo:

"Sitting behind me is a hand-carved chocolate rabbit with very sparkley eyes. I call him Bright Eyes."

3. Various of Martin Chiffers posing with chocolate Easter bunny

4. SOUNDBITE (English) Martin Chiffers/International Pastry Consultant and brand owner of Chiffers at Mitsukoshi Ginza Tokyo:

"It started off with a solid piece of chocolate and basically it's a hand-carving. Wood-carving tools I use to carve the shape and to put all the details. It's slightly sprayed with some cocoa butter and then polished."

(Reporter: "And then obviously adding the diamonds.")

Chiffers: "The diamonds on the eyes, which were done this morning with a hot spoon."

5. Tilt up chocolate Easter bunny

6. Close up of chocolate Easter bunny diamond eyes

7. SOUNDBITE (English) Marcel Knobil/Founder of VeryFirstTo:

"We're now coming towards Easter and we wanted to come up with the dream Easter gift and we couldn't think of anything more unprecedented and remarkable than a beautifully carved chocolate Eater bunny enhanced by the most phenomenal 1.70 carat diamonds. I think most rabbits are probably accustomed to standard carrots but you can't imagine more impressive carats than these for what is the most extravagant Easter bunny in the world."

8. Close up of chocolate Easter bunny

9. SOUNDBITE (English) Tobias Kormind/Managing Director of 77 Diamonds:

"Well that amazing rabbit was created by Martin, chocolate chef extraordinaire, in combination with VeryFirstTo. We're bringing this large chocolate rabbit out for the first time. We put some lovely, large diamonds inside, which we're happy afterwards, once the chocolate has all been eaten, to make some fabulous jewelry with a matching pair of diamond earrings."

10. Various close ups of chocolate Easter bunny

11. SOUNDBITE (English) Marcel Knobil/Founder of VeryFirstTo:

"We weren't anticipating that people were actually going to eat it, we just thought that they would proudly display it, but having been close to it and smelt the power of that 75 percent Tanzanian origin chocolate, I think it's going to be very difficult to resist."

12. Various close ups of chocolate Easter bunny

13. SOUNDBITE (English) Tobias Kormind/Managing Director of 77 Diamonds:

"Every time I've been close to it, it's just smelt delicious. You just want to lean in and nibble the ear a little bit."

14. Wide shot of chocolate Easter bunny

MOST EXTRAVAGANT EASTER BUNNY IN THE WORLD GOES ON SALE

Looking for a perfect Easter gift for that chocoholic in your life?

Well if you have a spare GBP �33,000 (USD $49,000) then website VeryFirstTo.com may have the answer.

They are selling a 38cm high Easter bunny, which has been hand-carved from a block of 75 percent Tanzania-origin chocolate by award-winning chocolatier and International pastry consultant Martin Chiffers - a former chef decor of Harrods.

The bunny's eyes have added sparkle from two 1.70 carat round brilliant diamonds, which have been nestled into the chocolate, with a combined value of over GBP �25,000.

"We're now coming towards Easter and we wanted to come up with the dream Easter gift and we couldn't think of anything more unprecedented and remarkable than a beautifully carved chocolate Eater bunny enhanced by the most phenomenal 1.70 carat diamonds," says Marcel Knobil, founder of VeryFirstTo.

"I think most rabbits are probably accustomed to standard carrots but you can't imagine more impressive carats than these for what is the most extravagant Easter bunny in the world."

The chocolate bunny took two days to carve and weighs around five kilograms. That means that it contains about 584,000 calories.

And though it wasn't intended as an edible treat, the buyer may find it hard to resist.

"Every time I've been close to it, it's just smelt delicious," says Tobias Kormind, managing director of 77 Diamonds, who provided the stones.

"You just want to lean in and nibble the ear a little bit."

For those who can resist the temptation to eat it, the bunny can be displayed for two years if its temperature is regulated to around 16 degrees.

If it's purchased, a donation of GBP �1,000 will be made to The Prince's Trust charity.

77 Diamonds have offered to create a bespoke piece of jewelry for the buyer featuring the gems free of charge.

Smaller stones are available upon request, which would reduce the total cost.