SHOT LIST

APTN

Los Angeles, Ca. 16 November 2004

1. Pan of interior, Anderson Printing

2. Closeup on printing press with pull out

3. Closeup on tech's hands on equipment

4. Wide shot of tech making adjustments to equipment

5. Camera cutaway

6. Closeup of poster detail, with pull out revealing all

7. Closeup poster designer Brett Davidson, with pull out to show him inspecting color of poster

8. Closeup poster

9. Wide shot Davidson speaking with reporter

10. SOUNDBITE (English) Brett Davidson/Oscar Poster Designer (on his reaction to hearing his design was chosen this year's Oscar campaign):

"Actually, it was a really good day. The day I found out that I got the poster was the day that I found out my mom had kicked her breast cancer. So, it was an

excellent day. I actually did not go out drinking, but I went to the back, into the network in the Academy, where I work, and I had a pretty good scream."

11. Shot of two 2005 Oscar posters

12. SOUNDBITE (English) Davidson (on how his design is, in part, a reaction to current world affairs):

"Well, it's kind of crazy times in the world right now. We need a little fun. Last year, we were at war when we had the Oscars, so there was sort of a subdued kind of feeling. And it wasn't necessarily an inspiration, but it definitely gives that sort of happiness and sort of energy back to the show. These are definitely odd times, and we need a little excitement out there."

APTN

Los Angeles, Ca. 27 January 2004

13. Wide shot exterior Academy of Motion Picture Arts and Sciences

14. Close up of Academy of Motion Picture Arts and Sciences sign

APTN

Los Angeles, Ca. 16 November 2004

15. SOUNDBITE (English) Davidson (on why being an Academy employee did not help his chances):

"Well, it was a blind selection competition. So, the poster didn't have my name on it. I didn't want it to be influences one way or another, that it was me or not. It was really about basing the decision on the merit of the work. And so I was submitted blindly with a lot of other artists and it was sort of a unanimous decision. The governors of the Academy, and the executives were all sort of drawn to it, that's what they picked, and I guess I got lucky this year."

APTN

Los Angeles, Ca. 16 November 2004

16. Shot of tech examining color of poster

17. SOUNDBITE (English) Davidson (on where else his design will be employed):

"You'll be seeing in several different places: Wallscapes around town on some of the big buildings, pole banners up and down some of the major streets. I'm not sure if there are going to be billboards or not, but there are going to be different collateral pieces, outdoor advertising, phone shelters, bus shelters, telephone kiosks, taxicab toppers. I think there are going to be doing a few more promotional things that they haven't done in the past with the Oscars, and they're really going to be marketing it pretty big."

18. David posing for photographers

POSTER MARKS START OF OSCAR SEASON

Hard to believe, there are just 103 shopping days left until . . . . . the 2005 Academy Awards.

The movie-awards season got as close as one gets to an official kickoff this morning (16 November 2004) inside a Hollywood printing plant, as the new Oscar

poster rolled off the presses.

A homage to such pop-art legends as Andy Warhol and Peter Max, the poster boasts a blinding-bright graphic rendering of the top half of an Oscar, surrounded by

four blocks of pastels: burnt orange, lime green, light teal and bold fuchsia. The main caption is a single word: "oscar."

This is the work of Brent Davidson, 33, an information-systems specialist at the Academy of Motion Picture Arts and Sciences, which supervises and produces the

annual Academy Awards. A self-profession "computer geek," Davidson studied graphics arts at both the University of Miami and University of Southern California. But this marks his first high-profiled artistic accomplishment.

"The day I found out that I got the poster was the day that I found out my mom had kicked her breast cancer," he recalled. "So, it was an excellent day. I actually did not go out drinking, but I went to the back, into the network in the Academy, where I work, and I had a pretty good scream." Davidson said "about 50" designs were reviewed by the Academy executives and members of its Board of Governors, but there wasn't a chance they could have been biased. After all, Davidson is one of their own. "Well, it was a blind selection competition," he explained. "So, the poster didn't have my name on it. I didn't want it to be influences one way or another, that it was me or not. It was really about basing the decision on the merit of the work. And so I was submitted blindly with a lot of other artists and it was sort of a unanimous decision. The Governors of the Academy, and the executives were all sort of drawn to it, that's what they picked, and I guess I got lucky this year."

The poster continues last year's lighter, brighter Oscar-poster sensibility. Davidson's image is, in part, a reaction to deeper, dark world realities. "Well, it's kind of crazy times in the world right now," he noted. "We need a little fun. Last year, we were at war when we had the Oscars, so there was sort of a subdued kind of feeling. And it wasn't necessarily an inspiration, but it definitely gives that sort of happiness and sort of energy back to the show. These are definitely odd times, and we need a little excitement out there."

In spite of his new notoriety and graphic-business success, Davidson insists he's keeping his day job at the Academy. That said, he plans to enjoy being L.A.'s latest man about town. His Oscar image will be just about everywhere. "You'll be seeing it in several different places: Wallscapes around town on some of the big buildings, pole banners up and down some of the major streets. I'm not sure if there are going to be billboards or not, but there are going to be different collateral pieces, outdoor advertising, phone shelters, bus shelters, telephone kiosks, taxicab toppers. I think there are going to be doing a few more promotional things that they haven't done in the past with the Oscars, and they're really going to be marketing it pretty big."

The 72nd Annual Academy Awards takes place 27 February 2004 at the Kodak Theatre in Hollywood.

SHOT LIST

APTN

Los Angeles, Ca. 16 November 2004

1. Pan of interior, Anderson Printing

2. Closeup on printing press with pull out

3. Closeup on tech's hands on equipment

4. Wide shot of tech making adjustments to equipment

5. Camera cutaway

6. Closeup of poster detail, with pull out revealing all

7. Closeup poster designer Brett Davidson, with pull out to show him inspecting color of poster

8. Closeup poster

9. Wide shot Davidson speaking with reporter

10. SOUNDBITE (English) Brett Davidson/Oscar Poster Designer (on his reaction to hearing his design was chosen this year's Oscar campaign):

"Actually, it was a really good day. The day I found out that I got the poster was the day that I found out my mom had kicked her breast cancer. So, it was an

excellent day. I actually did not go out drinking, but I went to the back, into the network in the Academy, where I work, and I had a pretty good scream."

11. Shot of two 2005 Oscar posters

12. SOUNDBITE (English) Davidson (on how his design is, in part, a reaction to current world affairs):

"Well, it's kind of crazy times in the world right now. We need a little fun. Last year, we were at war when we had the Oscars, so there was sort of a subdued kind of feeling. And it wasn't necessarily an inspiration, but it definitely gives that sort of happiness and sort of energy back to the show. These are definitely odd times, and we need a little excitement out there."

APTN

Los Angeles, Ca. 27 January 2004

13. Wide shot exterior Academy of Motion Picture Arts and Sciences

14. Close up of Academy of Motion Picture Arts and Sciences sign

APTN

Los Angeles, Ca. 16 November 2004

15. SOUNDBITE (English) Davidson (on why being an Academy employee did not help his chances):

"Well, it was a blind selection competition. So, the poster didn't have my name on it. I didn't want it to be influences one way or another, that it was me or not. It was really about basing the decision on the merit of the work. And so I was submitted blindly with a lot of other artists and it was sort of a unanimous decision. The governors of the Academy, and the executives were all sort of drawn to it, that's what they picked, and I guess I got lucky this year."

APTN

Los Angeles, Ca. 16 November 2004

16. Shot of tech examining color of poster

17. SOUNDBITE (English) Davidson (on where else his design will be employed):

"You'll be seeing in several different places: Wallscapes around town on some of the big buildings, pole banners up and down some of the major streets. I'm not sure if there are going to be billboards or not, but there are going to be different collateral pieces, outdoor advertising, phone shelters, bus shelters, telephone kiosks, taxicab toppers. I think there are going to be doing a few more promotional things that they haven't done in the past with the Oscars, and they're really going to be marketing it pretty big."

18. David posing for photographers

POSTER MARKS START OF OSCAR SEASON

Hard to believe, there are just 103 shopping days left until . . . . . the 2005 Academy Awards.

The movie-awards season got as close as one gets to an official kickoff this morning (16 November 2004) inside a Hollywood printing plant, as the new Oscar

poster rolled off the presses.

A homage to such pop-art legends as Andy Warhol and Peter Max, the poster boasts a blinding-bright graphic rendering of the top half of an Oscar, surrounded by

four blocks of pastels: burnt orange, lime green, light teal and bold fuchsia. The main caption is a single word: "oscar."

This is the work of Brent Davidson, 33, an information-systems specialist at the Academy of Motion Picture Arts and Sciences, which supervises and produces the

annual Academy Awards. A self-profession "computer geek," Davidson studied graphics arts at both the University of Miami and University of Southern California. But this marks his first high-profiled artistic accomplishment.

"The day I found out that I got the poster was the day that I found out my mom had kicked her breast cancer," he recalled. "So, it was an excellent day. I actually did not go out drinking, but I went to the back, into the network in the Academy, where I work, and I had a pretty good scream." Davidson said "about 50" designs were reviewed by the Academy executives and members of its Board of Governors, but there wasn't a chance they could have been biased. After all, Davidson is one of their own. "Well, it was a blind selection competition," he explained. "So, the poster didn't have my name on it. I didn't want it to be influences one way or another, that it was me or not. It was really about basing the decision on the merit of the work. And so I was submitted blindly with a lot of other artists and it was sort of a unanimous decision. The Governors of the Academy, and the executives were all sort of drawn to it, that's what they picked, and I guess I got lucky this year."

The poster continues last year's lighter, brighter Oscar-poster sensibility. Davidson's image is, in part, a reaction to deeper, dark world realities. "Well, it's kind of crazy times in the world right now," he noted. "We need a little fun. Last year, we were at war when we had the Oscars, so there was sort of a subdued kind of feeling. And it wasn't necessarily an inspiration, but it definitely gives that sort of happiness and sort of energy back to the show. These are definitely odd times, and we need a little excitement out there."

In spite of his new notoriety and graphic-business success, Davidson insists he's keeping his day job at the Academy. That said, he plans to enjoy being L.A.'s latest man about town. His Oscar image will be just about everywhere. "You'll be seeing it in several different places: Wallscapes around town on some of the big buildings, pole banners up and down some of the major streets. I'm not sure if there are going to be billboards or not, but there are going to be different collateral pieces, outdoor advertising, phone shelters, bus shelters, telephone kiosks, taxicab toppers. I think there are going to be doing a few more promotional things that they haven't done in the past with the Oscars, and they're really going to be marketing it pretty big."

The 72nd Annual Academy Awards takes place 27 February 2004 at the Kodak Theatre in Hollywood.