As soccer's best players prepare to square off this summer at the World Cup, businesses across Germany are anticipating a huge windfall with the arrival of an estimated 1 (m) million fans from around the world.
The sex industry is no exception, and just down the street from Berlin's Olympic Stadium, which hosts the final, stands the city's largest brothel.
Artemis, which cost 8.2 (m) million dollars to build was established in September with an eye on capitalising on the influx of World Cup visitors.
The four storey, 40-bedroom bordello is decorated with fake animal prints and velvet on beds, walls and furniture, as well as Greek and Roman statues under North African style arches.
The establishment has been averaging 130 visitors a day, many from the nearby convention centre, and was planning to blitz the Olympic Stadium and Berlin hotels with leaflets during the World Cup.
Eike Wilmans, PR Manager of the "Artemis," said he expected demand to increase during the World Cup.
Prostitution is legal in Germany, with about 400,000 people registered in the trade - the women who work in Artemis pay taxes and receive social benefits like people in any other job.
However, the anticipated World Cup sex-trade boom has raised fears of an increase in forced prostitution - an estimated 40,000 women from poorer Eastern European countries were expected to be heading to Germany for the World Cup, some against their will.
Already, the European Union estimates more than 100,000 women in Europe each year are forced into prostitution.
A Berlin women's group has started an information campaign against forced prostitution to coincide with the World Cup, endorsed by German Soccer Federation President Theo Zwanziger.
Brunhilde Raiser, head of National council of German women's organisation, said forced prostitution was a violation of human rights.
"We have to fight against it and to stop it if possible. That's why we have very clear demands to politicians and the people in charge, which we have to follow up in detail after the World Cup."
Police in Berlin have said they are planning raids to uncover illegal prostitution rings during the World Cup.