The future may be all about automatically driven electric cars, but all eyes at Asia's biggest car showcase are on the Kia Stinger which was unveiled with a James Bond style fanfare.
The five-passenger sports sedan is Kia's first premium sports car and the first fastback sedan made by any South Korean carmaker.
Many see the Stinger as a game changer for Kia, which aims to challenge European sports cars and expand into Western markets.
Hyundai Motor is putting its electric vehicles at the forefront, revealing the hybrid electric version of its steady-selling Grandeur sedan which boasts a claimed fuel efficiency of 16.2 kilometers per liter (38.2 miles per gallon).
It's also starting to show interest in fuel cell concept cars.
Vice chairman Yang Woong-chul says : "We plan to launch a fuel cell model for the sports utility vehicle."
When it comes to Grandeur Hyundai's vice president reveals: "Hyundai plans to sell more than 10,000 units of Grandeur hybrid electric vehicle a year."
Hyundai is South Korea's largest car manufacturer and it has its sights set on the future, claiming by 2019 drivers will be able to remotely turn on the lights or set the temperature in their homes.
Naver, the parent company of mobile messaging service Line, is investing in autonomous driving technology.
It claims it will use data its acquired to tackle everyday questions such as the location of the nearest parking spot.
Naver's CEO Song Chang-hyun says: "To put it briefly, we are not doing it for cars or auto technology. We are doing it for the ambient technology service and platform Labs is developing."
Naver Labs operates operates the most-visited web portal in South Korea, one of the few countries in the world not conquered by Google.
The company is also showing M1 robot, which can move around areas that are too small for self-driving cars, they say it can be used to navigate through the rows of bookshelves in a library.
South Korea's smallest carmaker, Ssangyong Motor, is unveiling its second new car since its 2011 tie-up with India's Mahindra Group.
The G4 Rexton, a large sports utility vehicle, is Ssangyong's new flagship product.