Istanbul, Turkey - 21 May 2015
1. Wide of visitor getting into a Porsche at the Istanbul Autoshow 2015
2. Close-up of model
3. Mid of visitor getting out of car
4. Mid of visitors looking at Porsche
5. Wide of yellow Porsche
6. Wide high angle of car with visitors crowded around
7. Mid of two models by car
8. Pan of exhibition hall
9. Wide of cars and visitors
10. Mid of Tuyap Project Marketing Coordinator, Burak Gurses, looking at exhibition hall
11. SOUNDBITE (English) Burak Gurses, Project Marketing Coordinator at Tuyap Fairs and Exhibitions:
"It will be, we hope so, 800,000 visitors in this show, 2015. And let me, I think about three percent of this, it will be 24,000 foreign visitors. It is not bad, the passing (past) year for us, it is a very critical year for us to be international."
12. Wide of red Porsche
13. Mid of model talking to visitor
14. Wide of Porsche stand
15. Mid of cars and visitors
16. Wide of visitors taking pictures of cars
17. SOUNDBITE (English) Burak Gurses, Project Marketing Coordinator at Tuyap Fairs and Exhibitions:
"(Foreign visitors) are coming from mostly Europe, yes. We have many customers from Middle East, Russia, some of them are Asia. But most of them are European. Because you know the brands, are many brands are from Europe."
Istanbul, Turkey - 25 May 2015
18. Wide of Tuyap exhibition centre
19. Wide of visitors coming out of exhibition
20. Wide of Bentley car and model
21. Close-up of model
22. Detail of wheel on Bentley
23. Detail of car decoration
24. Mid of car with model
25. Mid of two Egyptian visitors
26. SOUNDBITE (English) Marwan Abdulmajid, Egyptian visitor:
"So I am now in Istanbul because (I'm) working for our customers, okay. So I am coming here to see some of different cars. And I love, I think cars always but sometimes we don't have time to see these beautiful cars. So that's it. We are now in the exhibition with my customers."
Istanbul, Turkey - 21 May 2015
27. Wide of car at SEAT stand
28. Wide of stand
29. SOUNDBITE (English) Jurgen Stackmann, Chairman, SEAT, subsidiary of the German Volkswagen Group:
"Basically it's an appropriate moment for the SEAT brand to be here in the Istanbul motor show. The Turkish market has developed rapidly into a stable market of growth. Basically if you come here it is an exciting place to be. In the moment, Turkey is developing so fast, the city is just amazing."
30. Mid of car and model, visitors taking pictures
31. Close up of model
32. Wide of stand of UAE-based company 'SellAnyCar.com'
33. Close-up of Bahar Cava, dealer acquisition executive at SellAnyCar.com
34. SOUNDBITE (English) Bahar Cava, SellAnyCar.com Dealer Acquisition Executive:
"Our centre is in Dubai, first in Dubai, then in Turkey we have four branches here. Three of them are in Istanbul and one of them is in Ankara. And then we are going to open many other branches in all of our other cities."
35. Mid of black Lamborghini car with a model
36. Close-up of model
37. Wide of Lamborghini stand with cars
LEAD-IN:
Leading motor brands are doing their best to dazzle potential customers at the 2015 Istanbul Autoshow.
Organisers think it could be the biggest show yet, while exhibitors are hoping a recent rise in Turkey's car sales could mean the auto industry is set for a booming year.
STORY-LINE:
The last word in luxury.
Bentley, Lamborghini and Porsche - they're all here at the Istanbul Autoshow.
The year's theme is "New Wonders of the World", and more than 60 new car models are on show for the first time in Turkey.
The Istanbul Autoshow is one of the largest automotive shows in Turkey, Europe and Middle East, and looks set to grow.
This year organisers hope there will be 800,000 visitors over the show's 10 days, compared to 570,000 visitors at the last edition in 2012.
Thirty-seven exhibitors are showing off their designs in the 14 exhibition halls - that's a total of 500 different models.
The total indoor area stands at around 120,000 square metres.
The Istanbul show is competing in size with its famous counterparts in Geneva, Frankfurt, Paris and Tokyo.
It's preparing to become 'international' for its next edition in 2017, following the International Organisation of Motor Vehicle Manufacturers (OICA) quality standards.
"It will be, we hope, 800,000 visitors in this show 2015," says Burak Gurses, the Project Marketing Coordinator at Tuyap Fairs and Exhibitions - the organisers of the car show.
"I think about a three percent of this, it will be 24,000 foreign visitors. It is not bad, it is the passing (past) year for us, it is a very critical year for us to be international."
The Istanbul show is family oriented and the majority of its visitors are Turkish.
But the organisers hope that up to three percent of visitors this year will be from abroad, compared to one percent in 2012.
"(Foreign visitors) are coming from mostly Europe, yes. We have many customers from Middle East, Russia, some of them are Asia. But most of them are European. Because you know the brands, are many brands are from Europe," says Gurses.
Egyptian visitor Marwan Abdulmajid is here on business.
He works in the textile sector and is taking his Egyptian customer to the show on their day off.
"So I am now in Istanbul because I'm working for our customers, okay. So I am coming here to see some of different cars. And I love I think cars always but sometimes we don't have time to see these beautiful cars. So that's it. We are now in the exhibition with my customers."
Figures from Turkey's Automotive Distributors Association showed a decline year-on-year in automotive sales in 2014, but earlier this year there were signs that things are picking up.
The Turkish Automotive Manufacturers Association recorded sales rising by 6.8 percent in January compared to the same month the previous year.
European company SEAT, the Spanish subsidiary of the German Volkswagen Group, says its sales in Turkey have increased by 112 percent from January to April this year.
SEAT, which partners with Dogus in Turkey, sold 12,700 units in the country in 2014, up from 11,100 units in 2013.
"Basically it's an appropriate moment for the SEAT brand to be here in the Istanbul motor show. The Turkish market has developed rapidly into a stable market of growth. Basically if you come here it is an exciting place to be. In the moment Turkey is developing so fast, the city is just amazing," says Jurgen Stackmann, the chairman of SEAT.
Middle East companies are also heading to Turkey to try their luck at expansion.
SellAnyCar, a United Arab Emirates company with headquarters in Dubai, offers car evaluations for second hand sales.
It's opened four branches in Turkey in the last year and Dealer Acquisition Executive, Bahar Cava, thinks there's room for more.
"Our centre is in Dubai, first in Dubai, then in Turkey we have four branches here," she explains.
"Three of them are in Istanbul and one of them is in Ankara. And then we are going to open many other branches in other cities."
Istanbul Autoshow 2015 is being held from May 22 to 31 at Tuyap Fair and Congress Centre, in Beylikduzu, a district in the European suburbs of Istanbul.
