London, UK - 16 April 2017

1. Various of 'London Modest Fashion Week' at the Muslim Lifestyle Show; models wearing designs by Tiara Syafruddin

2. Mid of audience

3. SOUNDBITE (English) Franka Soeria, co-founder of the Modest Fashion Week (standing alongside Ozelm Sahin, cofounder of the Modest Fashion Week):

"Modest fashion actually is a niche market, is really like a baby industry. And then all of them (designers) want to expand to another country but they need to reach the right community. So we are kind of creating a bridge for them to networking, to communicate, and then also to come together in the name of modest fashion to the world."

4. Various of seminar called 'Social Media and Fashion - Dos and Don'ts'

5. Various of Anaya fashion stall

6. Various of Islamic Pixels stall

7. Islamic art stall

8. Various of the 'Healthy Kitchen' event at the Cookery Theatre

9. Audience at the Cookery Theatre

10. Various of shoppers at the Farrah Naaz Couture stall

11. SOUNDBITE (English) Farrah Naaz, designer and owner of Farrah Naaz Couture:

"It's very important. It just opens a new window, a new door, new clients. Last time I came (last year), I had a lot of new clients from there and even now I've got a lot of people approaching me. I've seen my following increase, Instagram, Facebook, everything. So overall, very good."

12. Various of Modanisa.com stall, with Turkish flag

13. SOUNDBITE (English) Waleed Jahangir, founder of the Muslim Lifestyle Show:

"This is a platform for the halal economy within the UK. And it needs a platform. And what we aim to do with this event is provide a vehicle and a gateway for SMEs (small and medium sized enterprises) around the globe to come to London and use London's economic power, use London's consumer power, to then distribute, network, seed and grow, all throughout the world."

14. Various of workers at a fashion stall

15. SOUNDBITE (English) Waleed Jahangir, founder of the Muslim Lifestyle Show:

"The potential is huge, because mainstream conglomerates post-Brexit, (the) UK really needs to look at countries outside Europe to tap into. And those countries outside Europe are predominantly Muslim countries with high barrier to entry markets. And these markets need a little bit of education but yet have a lucrative offering, and untapped."

16. Various of 'London Modest Fashion Week' show

Modest fashion is taking over the catwalk in London.

These designs are aimed at Muslim women who don't want their religious choices to stop them from dressing with style.

Thirty-five designers from across the world are showcasing their collections at London Modest Fashion Week, which is part of the Muslim Lifestyle Show.

The fashion event started in Istanbul but this is a chance for designers to make an impact in European markets.

"Modest fashion actually is a niche market, is really like a baby industry," says the fashion week's cofounder Franka Soeria.

"And then all of them (designers) want to expand to another country but they need to reach the right community."

This is the second year the London Muslim Fashion Show has been held.

From seminars to shops, everything here is focussed towards Islamic and halal businesses.

Two floors at Olympia London are packed with stalls.

This year there were about 180 businesses at the show from countries including the UK, Malaysia, Turkey and Norway.

And they have had plenty of custom. By half-way through the second day of the show 15,000 people have passed through its doors, getting close to the 20,000 people who attended the 2016 inaugural event.

Beauty treatments are on offer and a Cookery Theatre aims to entertain and educate, with presentations on cooking for children, healthy halal eating, and halal eat offs, among others.

Designer Farrah Naaz creates clothing that mixes Pakistani style with fusion wear and modest fashion.

She sees the show as a chance to grow her business.

"It's very important. It just opens a new window, a new door, new clients," she says.

The show is aimed at helping small and medium sized firms gain exposure and develop their markets, whether in the UK or abroad.

The show's founder, Waleed Jahangir, says halal businesses across the world come here to use London's "economic power".

And he believes the Brexit negotiation period is a crucial time for the UK to look for new trading opportunities.

"Those countries outside Europe are predominantly Muslim countries with high barrier to entry markets. And these markets need a little bit of education but yet have a lucrative offering, and untapped," he says.

More than 500,000 pounds (629,000 US dollars) was spent at last year's show.