Gathered around a huge structure covered in brightly coloured paper and tinsel on Saturday night, crowds of eager residents of a town just north of Mexico City celebrated what organisers claim is the world's largest pinata.
"From end to end it measures 21 metres," explained Maria Eugenia Dominguez, a member of the local government.
Mexican pinatas are made of paper and cardboard and are usually stuffed with sweets and other goodies that party-goers scramble for after they break the colourful container.
Dominguez said Cuautitlan is where the idea of making the world's largest pinata was born, but unfortunately officials couldn't register it in the Guinness Book of World's Records because they didn't know that they needed to alert the publisher six months ahead of time.
The festival, called "Viva Diciembre en Cuautitlan", had more than just the giant pinata to offer.
Residents snapped pictures of a full nativity scene before walking into artisans' tents with food and crafts.
Families and young couples enjoyed the cool night air and festive atmosphere, complete with Mexican Salsa and Banda music.
Some said that the festival, free of images of Santa Claus and other foreign symbols, was a way of preserving Mexican tradition.