AP Television - Only to be used in connection with this story
Istanbul, Turkey - 19 June 2014
1. Mid of poster reading: (Turkish) "An anatomical chart of love pains"
2. Close-up of cigarette butts with notes on display
3. Wide of cigarette butts on display
4. Mid of video installation, showing female hands holding cigarettes
5. Close-up of vintage typewriter
6. Low angle of a boxer picture, nameplate reading: (Turkish/English) "Getting past the censors"
7. Close-up of Pamuk's books reading: (Spanish) "The Museum of Innocence"
8. High shot of visitor reading book
9. High shot of museum interior
10. Mid of Onur Karaoglu, Director, The Museum of Innocence, speaking on phone
11. SOUNDBITE: (Turkish) Onur Karaoglu, Director, The Museum of Innocence:
"One of the main reasons the Museum of Innocence has received the European Museum of the Year Award is that it comes up with a more individual museum concept. It suggests that the idea of a museum doesn't have to be that big and it can be a much more humble thing. The idea that through sharing the stories in every household, a museum can be built, is very innovative."
12. Close-up of nameplate reading: (English/Turkish) (chapter) number 57 and "On being unable to stand up and leave"
13. High shot of screen showing boat sinking, a vintage clock and three glasses of "raki" or Turkish national liqueur
14. Mid of vintage objects on display
15. Close-up of picture showing movie posters reading: (Turkish) "The Man Looking for Trouble" and "One Woman is not Enough"
16. Close-up of visitors with audio guides
17. Wide of visitor going downstairs
18. Close-up of vintage horse figurine
19. Mid of figurines on display
20. SOUNDBITE: (Turkish) Onur Karaoglu, Director, The Museum of Innocence:
"Are there photographs of the main characters Kemal and Fusun in the museum? If so, where are they? How can we see them? Display and images that are inside is the main thing visitors ask about. Other than that, the museum has ties with both reality and fiction."
21. Close-up of picture showing man and woman on display
22. Close-up of family picture on display
23. Close-up of photo of woman on display
24. Mid of female pictures
25. Detail of nameplate reading (chapter) 49 and "I was going to ask her to marry me" in Turkish and English
26. Mid of a washbasin and male shave objects
27. Close of nameplate reading (chapter) 69 and "Sometimes" (in Turkish and English) and metal butterflies in display
28. SOUNDBITE: (Turkish) Onur Karaoglu, Director, The Museum of Innocence:
"Since this museum is actually based on a novel, at the end of the book there is a ticket. If visitors come to the museum with their book we stamp the ticket and they can visit for free. And actually the book finishes after visiting the museum. This is the first time such a project has been carried out in the world."
29. Low angle of an old child's tricycle by a bed
30. Close up of Nobel Prize Orhan Pamuk handwriting
31. Mid of a wall displaying Pamuk's handwritten notes for his book
32. Mid of a female dress and bijouterie on display
33. Close pull focus of a necklace
34. Wide of museum room with visitors
35. SOUNDBITE: (German) Didi Wenzl-Thoma, Vox pop:
"I have been a fan of Orhan Pamuk for a long-time. I read the book and I listened to the audio book. I am really enthusiastic about it. I am very pleased that this museum has opened. It is such a nice idea to have the novel and then the museum."
36. Various of perfume and spices glass jars
37. Close-up of wall displaying (Turkish / English) "Let everyone know, I lived a very happy life"
Fans of a romantic novel by author Orhan Pamuk are being urged to travel to Turkey to complete the book.
The 83 chapters in "Kemal and Fusun" are on paper, but at the end of the book there's a free a ticket to a museum in Istanbul that readers are invited to visit in order to fully finish the novel.
Housed in an old building in the Cukurcuma neighbourhood of Beyoglu, Istanbul, the Museum of Innocence is dedicated to a love story.
Created by Nobel laureate, Orhan Pamuk the museum is an object-based version of the fictional love story between Kemal and Fusun, the two main characters of his novel of the same name published in 2008.
According to the author, the book and the museum work in tandem, so although the story ends at the end of the book, "Kemal and Fusun" will not have been fully completed until readers have also visited the museum.
In May the museum won the European Museum of the Year prize for its innovative concept.
Boxes and cabinets are filled to the brim. There are old photos, women's clothes, shoes and bijouterie, vintage watches, newspaper clippings, a typewriter, glasses of tea and raki (national Turkish liqueur), hair combs, old movie posters and figurines.
The objects reflect Kemal's obsession with collecting everything that evokes his brief and passionate romance with his distant cousin Fusun.
They are also a daily life catalogue of the second half of the 20th Century in Istanbul - the setting of Pamuk's novels.
Some of the pieces have been created especially for the exhibition.
"An anatomical chart of love pains" is an example. As is the framed collection of 4,213 lipstick stained cigarette butts arranged in chronological order and supposedly smoked by Fusun.
But most of the pieces come from Pamuk, who spent three decades collecting vintage objects that inspired him from friends' homes and junk shops.
The author developed his idea for the novel and the museum in parallel. He has personally arranged the collection according to the 83 chapters of his book.
Museum director, Onur Karaoglu says that one of the main reasons for receiving the European award was the novelty of the concept:
"It suggests that the idea of a museum doesn't have to be that big and it can be a much more humble thing. The idea that through sharing the stories in every household, a museum can be built, is very innovative."
Pamuk's books have been translated into 60 languages and he has many international fans.
Organisers say 70,000 people, most of them tourists from Europe and the U.S., have visited the museum since it opened in April 2012.
Karaoglu says visitors are mostly curious about the photographs on show:
"Are there photographs of the main characters Kemal and Fusun in the museum? If so, where are they? How can we see them? Display and images that are inside is the main thing visitors ask about. Other than that, the museum has ties with both reality and fiction."
For visitors that have not read the book, the museum becomes an emotive trip to old Istanbul.
But the original idea of the author was that the reading of his book should finish with a visit to the museum.
A ticket placed in the 83rd chapter of the book allows readers to enter the museum for free.
"Since this museum is actually based on a novel, at the end of the book there is a ticket. If visitors come to the museum with their book we stamp the ticket and they can visit for free. And actually the book finishes after visiting the museum. This is the first time such a project has been carried out in the world," says Karaoglu.
Didi Wenzl-Thoma, a German tourist, says that she has been a fan of Pamuk for a long-time:
"I read the book and I listened to the audio book. I am really enthusiastic about it. I am very pleased that this museum has opened. It is such a nice idea to have the novel and then the museum."
The collection is still a work in progress. The management team say it is setting up collaborations with international artists in order to fill some of the empty cabinets next year.
