London's busy Covent Garden shopping centre was treated to a touch of extra colour and excitement on Saturday ( December 8).
The 27th Great Christmas Pudding race saw around 140 contestants take on an obstacle course, whilst carrying a Christmas pudding on a paper plate.
The 27th Great Christmas Pudding Race was held in central London on Saturday (December 8).
The charity event has taken place in Covent Garden every December since 1980.
Teams represent their schools, universities, companies or other organisations.
Stephen Melzack, one of the event's organisers, explained why the event was held in Covent Garden.
"Here because we started when Covent Garden market started, thought it would be a good idea and it would build up hopefully to being a big London tourist attraction - lots of publicity, lots of people and the television as well so you can't go wrong."
SUPER CAPTION: Stephen Melzack, co-chairman Great Christmas Pudding Race
Covent Garden Piazza swelled with spectators as 23 teams, each with six participants donned fancy dress and raced around a course strewn with flour-filled balloons, foam jets and other obstacles - all while trying to balance a Christmas pudding on a flimsy plate.
This year the festive mayhem focused on raising money for childhood cancers.
As usual, Covent Garden was full of its regular street entertainers who were putting on some diverting shows before and after the main event.
All in all, the perfect way to break up a day of Christmas shopping in Covent Garden's collection of stylish stores.
The winning team was Ernst & Young and the winning fancy dress team was BPP College of Professional Studies.
SHOTLIST: Covent Garden, London, December 8, 2007
1. 00.00 Establisher of Covent Garden street sign
2. 00.04 Pan of Christmas puddings
3. 00.09 Various of competitors before start
4. 00.24 Cutaway spectators
5. 00.28 SOUNDBITE (English) Stephen Melzack, co-chairman Great Christmas Pudding Race
6. 00.41 Woman impersonating Queen of England inaugurates race by cutting ribbon
7. 00.52 Start of race
8. 01.08 Competitors go over inflatable slide
9. 01.21 Various of race
10. 01.31 Competitor negotiates inflatable wall
11. 01.42 Competitor drops pudding at bottom of slide
12. 02.02 Winning team receive trophy from man and woman impersonation Queen and David Beckham