SOURCE: ASSOCIATED PRESS
RESTRICTION SUMMARY:
LENGTH: 03:54
ASSOCIATED PRESS
ARCHIVE: Detroit, Michigan, US - 13 January 2014
1. Wide of the auto show floor
ASSOCIATED PRESS
ARCHIVE: Detroit, Michigan, US - 14 January 2014
2. Various of the 2015 Cadillac ATS Coupe being driven into place during its debut at the auto show
ASSOCIATED PRESS
Troy, Michigan, US – 1 September 2022
3. SOUNDBITE (English) Jeff Schuster, LMC Automotive:
"Getting vehicles prepared for the event and also then sharing the limelight with other manufacturers, I think, might be a thing of the past."
ASSOCIATED PRESS
ARCHIVE: Detroit, Michigan, US - 14 January 2014
4. Various of the 2015 Cadillac ATS Coupe spinning in place during its unveiling event
ASSOCIATED PRESS
ARCHIVE: Detroit, Michigan, US - 13 January 2014
5. Various of auto show workers polishing the Chevrolet Corvette Stingray
6. Photographers swarm the Kia GT4 Stinger after its auto show unveiling
ASSOCIATED PRESS
Troy, Michigan, US – 1 September 2022
7. SOUNDBITE (English) Jeff Schuster, LMC Automotive:
"Back then, you had thousands of journalists from all over the world. You had, in some cases, 60 to 70 launches of vehicles, a lot of those being world premieres. And, again, not just from North American brands, but from European and Asian brands. You had executives coming in from all over the world."
ASSOCIATED PRESS
Detroit, Michigan, US – 7 September 2022
8. Workers prepare the floor of the Huntington Place convention center for the auto show
9. Various of a Chevrolet sign seen above a stack of crates on what will become the auto show floor
10. SOUNDBITE (English) Karl Zimmermann, Detroit Auto Dealers Association:
"It continues to evolve. Our industry is very competitive. Do I think it's going to be the same as it was before? No, it's a much different format. And we're using indoors, we're using outdoors, we've changed the time of year, we've changed the activations."
11. Close of Toyota crate
12. Various of the auto show floor construction efforts, including upcoming Jeep stand
13. SOUNDBITE (English) Karl Zimmermann, Detroit Auto Dealers Association:
"The auto show business industry has changed. Geneva went broke a couple of years ago. They just canceled the Geneva show. So, it's a very competitive industry."
14. A GMC sign hangs wrapped in protective material
15. Various of workers constructing a ramp
16. SOUNDBITE (English) Karl Zimmermann, Detroit Auto Dealers Association:
"There has been a shift over the past 10 years. They've led a lot of manufacturers to focus more regionally. And focus more digitally."
17. Boxes sit near the Chrysler area
18. Various of a large tractor-trailer entering the auto show floor
ASSOCIATED PRESS
Troy, Michigan, US – 1 September 2022
19. SOUNDBITE (English) Jeff Schuster, LMC Automotive:
"And, I think, as we look at where this industry is going and that transition, I think, the auto show can be part of that and show us that direction - just in a different way than it did in the past."
ASSOCIATED PRESS
ARCHIVE: Detroit, Michigan, US - 14 January 2014
20. A Stinger spins on stage
LEADIN:
The Detroit Auto Show is returning for the first time since COVID-19.
Industry experts are expecting fewer car model unveils and reduced attendance, a sign that the industry is moving away from in-person fairs in the post-pandemic era.
The Detroit Auto Show, once one of the most important gatherings of the world's automotive industry, is back this week after a three year hiatus.
The 2022 show is expected to have fewer new model debuts and journalists, less-glitzy displays and lower attendance than in past years.
"Getting vehicles prepared for the event and also then sharing the limelight with other manufacturers, I think, might be a thing of the past," says Jeff Schuster, an analyst at LMC Automotive.
The coronavirus pandemic is partly to blame, but there are larger forces at play.
"Back then, you had thousands of journalists from all over the world. You had, in some cases, 60 to 70 launches of vehicles, a lot of those being world premieres. And, again, not just from North American brands, but from European and Asian brands. You had executives coming in from all over the world," says Schuster.
Carmakers have determined that new models can make a bigger splash when unveiled to a digital audience on a day when they don't have to share the publicity.
Plus, making a debut at an auto show is expensive.
"It continues to evolve. Our industry is very competitive," said Karl Zimmermann, vice president of the Detroit Auto Dealers Association, which hosts the show.
"Do I think it's going to be the same as it was before? No, it's a much different format."
This year's show is the first since 2019, when the North American International Auto Show was held in its traditional January time slot.
The show hasn't returned to Detroit since, and organizers have decided to move it from the frigid Michigan wintertime to temperate September so automakers can host outdoor displays and activities.
"As we look at where this industry is going and that transition, I think the auto show can be part of that and show us that direction - just in a different way than it did in the past," says Schuster.
The show's media day is set for Wednesday, and the public show will run from Saturday through September 25.
AP video shot by: Mike Householder
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