CES, Las Vegas, US - 8 January 2017

1. Various of the new Toyota e-Palette

2. Wide zoom out of the live Toyota show at CES showing screen animations of how the e-Palette will be used

3. SOUNDBITE: (English) Akio Toyoda, President, Toyota Motor Corporation

"We want the car to be a seamless extension of your phone and computers, a kind of personal assistant on wheels able to anticipate your needs through predictive artificial intelligence. Our new mobility service platform is also the engine behind our car sharing test market in Hawaii and San Francisco. In the future much of mobility on demand, or mobility as a service will be powered by autonomy, which in turn is supported by vehicle electrification. Today, I am pleased to announce that some of the initial members of our e-Palette alliance includes Amazon, DiDi, Pizza Hut and Uber, Mazda will also be a partner for e-Palette supporting our electrification plans. We want to thank each of these companies for joining us on a new mobility journey."

4. Wide of screens at live Toyota show demonstrating how e-Palette will act as a mobile shop and showroom

5. SOUNDBITE: (English) Akio Toyoda, President, Toyota Motor Corporation

"Today Toyota offers 37 electrified vehicle models in over 90 countries. By the early 2020s, we'll have more than ten battery electric vehicles available worldwide."

6. Various of screens at live showing animations demonstrating how our transport can become our workspace, retail space and creating on demand cities

7. SOUNDBITE: (English) Akio Toyoda, President, Toyota Motor Corporation

"Now I realise that battery electric, or all electric vehicles are what everybody's talking about these days, that and Prince Harry's engagement (audience laughs), but what's not often mentioned is that today is that less than one per cent of all vehicles sold in the US are battery electric."

8. Wide of screens at Toyota's live showing how easily adaptable the e-Palette is

9. UPSOUND: (English) Akio Toyoda, President, Toyota Motor Corporation ++Zoom out of Toyoda as he begins to take selfies of himself and the audience++

"Now before I go, I don't often get to hang out with a group such as yourselves. So I'm wondering if it will be okay taking a selfie with you (laughter) is that okay? (applause)."

10. Zoom out of the Toyota team at the end of the show

This is the new e-Palette, which Toyota hopes will transform the way we live and work in a future where fewer people are actually driving cars.

It's a series of modular vehicles which can be anything from a workplace, to a retail outlet to a shared ride.

According to Toyota, the e-Palette's open interior design layout means it can be outfitted with purpose-built interiors in accordance with the user's needs, whether it be for parcel delivery, ride sharing, or on-the-road e-commerce.

Toyota unveiled it's vision of a new age of automation at the Consumer Electronics Show.

The corporation's President Akio Toyoda explains the concept:

"We want the car to be a seamless extension of your phone and computers, a kind of personal assistant on wheels able to anticipate your needs through predictive artificial intelligence. A new mobility service platform is also the engine behind our car sharing test market in Hawaii and San Francisco. In the future much of mobility on demand, or mobility as a service will be powered by autonomy, which in turn is supported by vehicle electrification. Today I am pleased to announce that some of the initial members of our e-Palette alliance includes Amazon, DiDi, Pizza Hut and Uber, Mazda will also be a partner for e-Palette supporting our electrification plans. We want to thank each of these companies for joining us on a new mobility journey."

The company is also teaming up with the car company Mazda who will be a partner in the e-Palette alliance.

Toyoda is keen to dispel any lingering doubts about whether the furture of cars is electric: "Today Toyota offers 37 electrified vehicle models in over 90 countries. By the early 2020s, we'll have more than ten battery electric vehicles available worldwide."

Toyoda revealed he'd learned to drive at the mature age of 51 so that he could understand car design better.

Joking with his audience, he quipped electrification was the only topic of interest around the world apart from the wedding of Prince Harry this year.

He says: "Now I realise that battery electric, or all electric vehicles are what everybody's talking about these days, that and Prince Harry's engagement (audience laughs), but what's not often mentioned today is that less than one per cent of all vehicles sold in the US are battery electric, so there's "

This last comment from a company which has spearheaded the use of electric vehicles for everyday use, is an important prod to the US market.

At the end of the presentation, it was time for a selfie:"Now before I go, I don't often get to hang out with a group such as yourselves. So I'm wondering if it will be okay taking a selfie with you, is that okay? "

The audience at CES clearly approves.

Toyota plans to conduct feasibility testing of the e-Palette Concept in various regions, including the US in the early 2020s.

It also hopes to be the mobility solution of choice at the Olympic and Paralympic Games Tokyo 2020.