1. People walking on Rodeo Drive, upmarket shopping street in Los Angeles

2. Close up Rodeo Drive Sign

3. Wide of Rodeo Drive

4. Medium of Rodeo Drive shop

5. Luxury cars driving down street

6. Australian tourists in street

7. Close up of photo of David and Victoria Beckham

8. Children gathered round photo

9. SOUNDBITE: (English) Paul Ivars, Australian tourist:

"We just heard the news this morning, in fact the kids told us and it was just ah, absolutely unbelievable. Big call for, big call for Beckham and Posh. You're going to have probably one of the best football personalities in your town. It's going to be awesome for football in America, I guess."

10. SOUNDBITE (English) Peter and Sue Davis, British tourists:

Peter: "I don't know how they cope with the football out here."

Sue: "You don't play soccer out here, do you?"

11. SOUNDBITE (English) Jenny Roche, Los Angeles resident:

"Um, that's cool, they're both a little crazy, but that's cool."

12. SOUNDBITE (English) Adam Ross, US tourist:

"I heard it on the news this morning.

(Reporter: "What do you think about that?")

"I am fired up. I don't live in LA, but I may move here just for that."

13. Close up of photo of Beckhams

14. SOUNDBITE: (English) Vox Pop:

(Reporter: "Do you know who these people are?")

"Uh, no, no."

15. SOUNDBITE (English) Susan Yamini, Los Angeles resident:

"Oh, that's right. Wow. She looks very different."

(Reporter: "They're moving from the UK to Los Angeles.")

"They are?"

(Reporter: "Yes.")

"That's sad."

16. Mid shot of Beverly Hills sign, upmarket area of Los Angeles

17. Driving shot of palm trees

18. Driving shot of Beverly Hills houses

19. Pull out to show large Beverly Hills house

20. Wide of brick mansion

21. Wide of Beverly Hills mansion

22. Wide of Beverly Hills mansion

23. Pan from palm tree to exterior of Frederic Fekkai Salon

24. Interior of Frederic Fekkai Salon

25. Close up of hairstylist brushing out woman's hair

26. Close up of woman getting hair coloured, pans to stylist

27. Woman getting hair coloured

28. SOUNDBITE: (English) Jessica Tingley, Frederic Fekkai Salon:

"We have every treatment they can have. And it's not just going to a regular salon and getting your hair washed and, you know, getting it cut and blown out. We're like going to the finest hotel. We're catering to every need, you know, your nails, every single thing is done to the utmost of perfection with quality and our standards are incredibly high."

29. Tingley styling a client's hair

30. Tilt down from Harry Winston sign to show monogrammed front doors of jeweller's shop

31. Close up of diamond-studded necklace in Harry Winston window

32. Close up of elaborate diamond necklace

33. Wide of Rodeo Drive

David Beckham, the most widely recognised football player on the planet - fashion icon, tabloid fixture, marketing giant - announced a deal on Thursday to play for the Los Angeles Galaxy of Major League Soccer (MLS).

Beckham turned down a two-year contract extension from Real Madrid, where his fading skills have left him on the bench for most of this season.

The Galaxy didn't say exactly what they'll pay him, but floated a figure of 250 million dollars in salary and commercial endorsements over the five years of his contract.

In other words, his move could be worth 1 million dollars a week.

The MLS season opens in April but Beckham is not expected to join the team until August. His four-year contract with Madrid expires at the end of this season.

His Galaxy deal was negotiated over 10 days by major entertainment industry players Simon Fuller, creator of "American Idol," and Creative Artists Agency, home to some of Hollywood's biggest actors.

Fuller manages both Beckham and his pop star wife, Victoria, former member of all-female pop group The Spice Girls.

Victoria Beckham has expressed a desire to launch a Hollywood career.

He opened a soccer academy at the Galaxy's stadium complex last year, and she was photographed house-hunting in the area.

The couple have two sons, Brooklyn and Romeo.

Drawing paparazzi like movie stars, Beckham and his wife regularly find their way onto tabloid and magazine covers.

David is the epitome of the modern celebrity-athlete - he's David Beckham Inc., a multinational corporation with links to Pepsi,Gillette, Motorola and Adidas.

The United States is the last - and biggest - market where Beckham's cult of personality has little sway.

A superstar whose movements have convulsed Asian capitals and helped sell millions of European tabloids has been able to walk American streets in relative anonymity.

In Los Angeles, Beckham will be raising the profile of an average team in a soccer league that has little respect overseas.

The Beckham effect was felt immediately: The Galaxy sold 1,000 new season tickets on Thursday.

The team averages about 22,000-24,000 fans in its 27,000-seat stadium in suburban Carson, although attendance was down last season when the Galaxy missed the playoffs.

Already in the works is a 2008 Galaxy tour of Asia, where Beckham is wildly popular. A new team logo will be unveiled this summer, and the Galaxy's owner is nearing a deal to slap a prime sponsor's name on its jerseys.

Beckham, who has failed to win any major titles in three seasons in Madrid, said the time was right for a change.