1. Wide zoom to close Prince-worn jacket from "Purple Rain" film
2. SOUNDBITE (English) Joe Maddalena/President, Profiles in History:
"This is very exciting. So June 29, we have our annual Hollywood auction. We usually have about 2,000 items, and we are going to let you take a sneak peek at probably one of the highlights. This is Prince – his iconic jacket that he wore in 'Purple Rain'– the famous scene where he's riding the motorcycle with Apollonia on his back. And this is his signature jacket, offered for the first time ever at auction."
3. Medium jacket
4. SOUNDBITE (English) Joe Maddalena/President, Profiles in History:
"It's fascinating. A few months ago, we got a phone call. And a girl said 'You know, I have something worn by Prince. Would you guys be interested?' And we are like sure. So she brought it in and we were like my God, this is really 'Purple Rain.' This is great. What happened? She said, 'Well my sister was the makeup artist on the movie. She did the makeup for Prince and Apollonia. And she gave it to me. And I've had it all these years, since 1984 – just sitting in my closet. Is it worth anything?' So I am like yeah. Prince's stuff is really collected. It's really valuable. There's not much out there. I have never even seen a real Prince autograph."
5. Close jacket tilt up
6. SOUNDBITE (English) Joe Maddalena/President, Profiles in History:
"We have it estimated at $6,000 to $8,000. That's what we had estimated at two months ago. That's going to be the same estimate now. I'm not going to let these horrible circumstances dictate the price. I would assume it would sell for a lot more, even before the untimely death. I have no idea. But at $6,000 to $8,000, I'm quite confident it will sell. Hopefully it will reach a price that is equivalent to his stature as a musician."
7. Close jacket tilt down
8. SOUNDBITE (English) Joe Maddalena/President, Profiles in History:
"I've been doing this for 30 years, and Prince memorabilia in general – it just doesn't really exist. It seems like he controlled it all. And again I'll make the point of – I've never even seen his autograph. I wouldn't even know what it looked like. So he was pretty reclusive outside of his appearances here and there. And I've never seen anything of his that was worn in a movie. There have been some stage costumes, some performance costumes that have come out through his family members over the years. But there's never been anything like this. And there's never been anything from 'Purple Rain' for sure – from this movie – that's ever come up at auction. So for the first time ever, something like this. And it might be the only time, because the rest of the costumes maybe in his wardrobe."
A rare piece of movie memorabilia from Prince's 1984 film "Purple Rain" is hitting the auction block.
Prince donned the black and white blazer with leather sleeves while riding a motorcycle with co-star Apollonia Kotero.
"It's definitely the most important piece of screen-worn Prince clothing that's ever come up for auction," said Joe Maddalena, president of the Calabasas, California-based auction house, Profiles in History. "This is a signature piece of wardrobe worn from an iconic movie in his most famous role."
The coat is a unique find from the typically reclusive artist, who was found dead last week at his Paisley Park complex just outside of Minneapolis.
"Prince memorabilia in general, it just really doesn't exist. It seems like he controlled it all," Maddalena said. "This is the first time ever for something like this, and it might be the only time because the rest of the costumes may be in his (personal) wardrobe."
The original seller said her sister, a makeup artist, received the piece from Prince after they worked together on "Purple Rain."
The June 29th auction will also include costumes from Britney Spears, Katy Perry, Alicia Keys and a Swarovski crystal studded glove from Michael Jackson's 1992 Dangerous world tour.
Maddalena said he believes the "Purple Rain" blazer will be the "star of the show" and expects it to sell for much more than the asking price, $6,000 to $8,000.
"Hopefully it will reach a price that is equivalent to his stature as a musician," he said.