1. Wide of Eli Noor, CEO Eli and Co. Fancy Diamonds Inc., world diamonds expert, putting the Noor Magnificent Emerald, over 190 ct, worth 55 million US dollars on woman's neck
UPSOUND: "The Noor magnificent emerald, 190 carat plus. Columbian"
2. Close of the Noor Magnificent Emerald, over 190 ct, worth 55 million dollars US dollars
UPSOUND: "From 18th Century. What do you think?" Gorgeous?"
3. Various, close shots of diamond rings
4. SOUNDBITE (English) Eli Noor, CEO Eli and Co. Fancy Diamonds Inc.:
"We are Natural Fancy Colored Diamond experts where we travel the world looking for rare unique things as treasure hunters. We find special stones, we recut them and prove them, get them certified by GIA (Gemological Institute of America), and then we make them available to design houses, and obviously we do shows like Geneva shows and Hong Kong shows all over the world. And what makes this Valentine's so special, we have some unique pieces as in heart shaped diamonds, intense pinks or vivid blues or intense blues at wholesale prices."
5. Various, close of diamond rings
6. Revolver and bullets covered with diamonds
Los Angeles – 12 February 20
7. Exterior, the BreakUp Bar
8. SOUNDBITE: (English) Evan Charest, owner, BreakUp Bar:
"The BreakUp Bar is pretty much an amalgamation of many, many years of chaotic Valentine's Days. Working for a large restaurant group and we really were tired of doing the same old thing, the chaos of Valentine's Day so we thought we'd do a bar that kind of plays on all those tropes (motifs) and stereotypes and creates the anti-version, the antithesis of all that pretty much. And that is what the BreakUp Bar is, kind of a place to go to escape the chaos."
9. Various, interior of bar
10. SOUNDBITE: (English) Evan Charest, owner BreakUp Bar, Los Angeles:
"Surprisingly very positive reaction, but it's almost cathartic in a lot of ways. People will come in and see other people and say 'Oh My God someone broke up the same way that I broke up' or a lot of people will have a lot of different sections that are really surprising that usually people wouldn't want to give their heart out, but on our Wall of Broken Relationships over there, there are people who are describing very intimate moments of heartbreak. It's actually surprising, really tragic, you know a lot of them."
It's your choice for Valentine's Day – expensive diamonds or bitter disappointment. If million-dollar jewelry from Beverly Hills isn't in the cards, you can drown your romantic sorrows at the BreakUp Bar in Los Angeles.
Eli and Co. Fancy Diamonds Inc. in the heart of Beverly Hills, is one of the world's rarest high-end diamond and gemstone wholesalers for the Valentine who already has everything.
This year's Valentine's gifts include a 10 carat Natural Fancy Pink Diamond ring for 29 million dollars.
Or if the budget doesn't stretch quite that far, how about the Natural Fancy Purplish Pink Diamond ring for 400 thousand dollars.
The team scours the globe looking for the world's most expensive and most rare diamonds and gemstones.
Company CEO Eli Noor helps one woman try on the 18th century historical Noor Magnificent Emerald.
At over 190 carats, it will set you back a massive 55 million dollars US dollars.
Meanwhile, BreakUp is a popup bar which let's people melt in their melancholy and bathe in their tears, but it's also about catering for people who want to have fun and forget the heartbreak.
The bistro-style restaurant has been sold out since the day it opened with people queuing up to get in each night.
The BreakUp Bar's owner Evan Charest says its been extremely popular.
"BreakUp Bar is pretty much an amalgamation of many, many years of chaotic Valentine's Days. Working for a large restaurant group we really were tired of doing the same old thing, the chaos of Valentine's Day so we thought we'd do a bar that kind of plays on all those stereotypes and creates the anti-version and antithesis of all that pretty much, and that is what the BreakUp Bar is, kind of a place to go to escape the chaos" says Charest.
The BreakUp Bar features a "Wall of Broken Relationships", covered with notes, texts and conversations from an ex-boyfriend or ex-girlfriend.
Unsurprisingly most are angry, a good way to vent your frustration and sadness.
Everyone is encouraged to write a note for the wall before they leave.