1. Wide of shopping trolley going down supermarket aisle
2. SOUNDBITE (English) Michael Bloomberg, Mayor of New York City:
"This is a programme that was based on programmes done elsewhere. England has been actually very successful in getting packaged good manufacturers to slowly reduce the salt content. If you do it overnight people notice the difference if you do it gradually over three, four, five years, people don''t."
3. Man in grocery store
4. Close up hand picking up package
5. Close up pan of soup tins
6. Close up pan of soup tin label showing ingredients
7. SOUNDBITE (English) Dr. Sonia Angell, New York City Department of Health:
"Eighty percent of the salt in our diet isn''t coming from what you add at the table, it''s not from what you add when you''re cooking at home, it''s actually already in the food, when you buy it at the grocery store, when you buy at the restaurant and you take it home. In order to reduce salt in our diet, then we need to reduce salt in packaged foods and restaurant foods and that''s what this initiative aims to do."
8. Close up pan of ingredients label
9. Various of salt pouring
10. SOUNDBITE (English) Janice Kim, New York resident:
"I''m all for it because I do think there is too much salt in the manufactured foods and I personally don''t eat a lot of salt. I never use the salt shaker, so, for me, it certainly would be a good move."
12. Close up pan food label
13. SOUNDBITE (English) Dr. Michael Alderman, hypertension specialist:
"I think it is an experiment to try to lower the salt intake of a whole population, in the hopes that one particular effect of salt will outweigh that of all the other effects. Of course we know nothing about the unintended consequences of doing things that we think might do good."
New York Mayor Michael Bloomberg announced on Monday new city guidelines that he hoped would cut salt levels by a quarter in all foods by 2015.
Bloomberg, who admits he could cut down on his salt intake, is focusing on sodium as the next unhealthy enemy in his crusade to coax people into eating better.
On Monday, the city set guidelines recommending maximum amounts of salt for a variety of restaurant and store-bought foods, with the goal of cutting salt levels in food by a quarter overall in five years.
Bloomberg announced this his administration would follow precedent that was set by England to encourage people to eat healthier and said it would be a gradual process.
"If you do it overnight people notice the difference if you do it gradually over three, four, five years, people don''t," he added.
Bloomberg''s health department has already banned trans fats in restaurant meals and forced chain eateries to post calorie counts on menus.
Unlike the city''s trans fat ban and calorie count rule, the salt initiative is voluntary.
The recommendations posted on the city health department''s web site call for substantial reductions in the salt content of many products, from a 20 percent drop in peanut butter to a 40 percent decline in canned vegetables.
The targets include a 40 percent reduction in breakfast cereals and flavoured snack chips, and a 25 percent reduction for cold cut meats, processed cheese and salsa.
Not even the mayor''s favourite foods - popcorn and hot dogs - were spared: the city wants food manufacturers to work on reducing salt by 30 percent in popcorn and 20 percent in hot dogs.
Health officials say Americans now eat about twice the amount of salt they should. Too much sodium contributes to high blood pressure, which can cause heart attack and stroke.
New York City''s programme is modelled in part after a similar initiative in Britain that has been under way since 2003.
"Eighty percent of the salt in our diet isn''t coming from what you add at the table, it''s not from what you add when you are cooking at home, it''s actually already in the food, when you buy it at the grocery store," Doctor Sonia Angell, with the New York City Department of Health.
The guidelines suggest that manufacturers lower salt content gradually over several years so consumers won''t notice, and they aren''t asking for big changes in every category.
New York hypertension specialist, Doctor Michael Alderman is less enthusiastic, saying the "experiment " could have some negative effects that were unknown at this stage.
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