3. Low-angle of shoppers getting on or off escalators
4. SOUNDBITE (English) Theresa Edouard, Black Friday shopper:
"I managed to get some stuff from Macy's. I haven't start yet at JCPenney, you catch me when I'm about to go and enjoy my shopping but my shopping pretty successful so far. But I'm hoping to get better sale in JCPenney, because I know JCPenney always have good discounts."
5. SOUNDBITE (English) Theresa Edouard, Black Friday shopper:
"Last year I spent like around like $300, but this year I'm planning to spend a lot because I gotta a lot more families to prepare stuff for and to do stuff for, so yeah."
6. Various of signage around the store
7. SOUNDBITE (English) Alex Rodriguez, Black Friday shopper:
"Toys R Us, that was one of the stores where I used to go also for Black Friday, but it closed down so, obviously, I can't shop there anymore."
8. SOUNDBITE (English) Alex Rodriguez, Black Friday shopper:
"This year, maybe, $600 more than last year...yeah. (Journalist: Why?) Ah, more family members."
9. SOUNDBITE (English) Amanda Taylor, Black Friday shopper:
"I probably will spend around $200 total. Last year I, probably, spent around the same, maybe a little bit less."
10. SOUNDBITE (English) Amanda Taylor, Black Friday shopper:
"I'm really into like the weird smart home stuff. I just bought a microwave that has smart home functions so, I can tell it to cook me food."
11. SOUNDBITE (English) Joe Cardamone, Store manager at JCPenney Manhattan Mall:
"The customers have dictated that over the past few years, that they really do enjoy shopping early especially on Thanksgiving and early today, which will be the stronger of the two days."
12. Mid of retail floor, as customers make their way through deals
13. Rack focus of store deals
14. Mid of customers
15. Rack focus of store deals
16. Mid of customers
17. Close of cashier ringing up jewelry
18. Wide of customers on retail floor
19. Close of credit card transaction
20. Close of customer flipping through Black Friday ad
It would have been easy for consumers to turn on their computers at home over plates of leftover Thanksgiving turkey and take advantage of the Black Friday deals most retailers now offer online. But across the US, thousands of shoppers flocked to stores on Thanksgiving or woke up before dawn the following day to take part in the most famous ritual of American consumerism.
In New York, shoppers flocked to the Manhattan Mall, with stores like JCPenney offering major deals on toys and jewelry and just steps away from a major retail corridor on 34th street, which houses the city's landmark Macy's department store, and with dozens of choices nearby and good deals up for grabs early Friday.
The holiday shopping season presents a big test for the US economy, whose overall growth so far this year has relied on a burst of consumer spending.
Americans upped their spending during the first half of 2018 at the strongest pace in four years, yet retail sales gains have tapered off recently.
The sales totals over the next month will be a good indicator as to whether US consumers simply paused to catch their breath or feel less optimistic about the economy in 2019.