AP TELEVISION

London, UK - 3 November 2015

1. Pull out of decorative Christmas-style star hanging above 'Spirit of Christmas' event floor

2. High shot of 'Spirit of Christmas' attendees walking between booths

3. Tilt down to 'Spirit of Christmas' event floor at Olympia London exhibition centre

4. Pull out of decorative Christmas-style stars hanging above event floor

5. Wide of 'Enchanted Tress' booth with various LED light trees on display

6. Various of 'Enchanted Trees' LED light tree

7. Setup shot of Annabel Gaynor, Enchanted Trees, arranging LED light tree

8. Close of Gaynor

9. Close of Gaynor's hands arranging LED light tree

10. SOUNDBITE (English) Annabel Gaynor, Enchanted Trees:

"I think people are much more imaginative about the way they're lighting their indoor and outdoor spaces, but around Christmas and also through the rest of the year. And a lot of people, rather than having traditional, one light bulb want something a bit more imaginative."

11. Various of White Blossom LED light tree on display

12. SOUNDBITE (English) Annabel Gaynor, Enchanted Trees:

"We call these our Cherry Blossom trees so each bulb is surrounded by something that looks like a Cherry Blossom which gives it a wonderful light. And we generally do white light, that seems to be what's most popular although we do do pink lights as well."

13. Wide of MAC Creative booth with various silver and grey-coloured Christmas items on display

14. Tilt down of various silver and grey-coloured Christmas items on display

15. Close of silver bauble on display

16. Mid of silver tree decorations and grey-coloured candles on display

17. Tilt up of silver tree decorations on display

18. Mid of two 'Spirit of Christmas' attendees looking at items

19. SOUNDBITE (English) Jacky Macgregor, MAC Creative:

"I think it's clean and crisp and it's moved on from all the stones and creams that were in the 90s and gone for that neutral palette. And now I think it's just evolving slightly where they've moved on from that tone and these colours just get lost in that, but they pop out more on a grey."

20. Mid of winter tree-style decoration and silver-coloured crackers on display

21. Various of silver and grey-coloured plant decorations

22. Mid of Spirit of Christmas' attendee looking at items

23. SOUNDBITE (English) Jacky Macgregor, MAC Creative:

"We're heading towards blues, big paint companies have brought out just blue charts. So quite how it will work with Christmas decorations, I think these will still work with that. You wouldn't want to put reds or greens with those, it's not going to work."

24. Various of silver Christmas-style decorations on display

25. Wide of Village Workshop booth on 'Spirit of Christmas' event floor

26. Tilt up of various Christmas-style gingerbread and chocolate houses on display

27. Setup shot of Estrella Radcliffe, Village Workshop, speaking with attendee

28. Various of Christmas-style gingerbread and chocolate houses on display

29. SOUNDBITE (English) Estrella Radcliffe, Village Workshop:

"On Christmas Day, everybody's sort of busy, the adults are having mulled wine maybe wanting time of their own, and they want the children having fun, out of the way - a little bit, but having fun - and this is a great family treat, they sit down and do it all together."

30. Various of Christmas-style gingerbread and chocolate houses on display

31. Various of carvery booth serving roast Turkey

32. High shot of string quartet playing on 'Spirit of Christmas' event floor

33. High shot of 'Spirit of Christmas' attendees walking through event floor with decorative stars in foreground

LEAD IN:

Forget traditional Christmases. At London's Spirit of Christmas fair it's grey decor, cherry blossom-inspired lights and gingerbread houses on the menu.

STORY-LINE:

It's beginning to look a lot like Christmas at London's annual Spirit of Christmas fair.

The halls of the British capital's Olympia Exhibition Centre are decked out with vast arrays of winter collections, festive gifts and on-trend ideas.

According to marketing tech specialists RadiumOne, the UK is planning a 24.4 billion British pound (approx..$37.7 billion USD) Christmas gift shopping spree this year.

But forget traditional trees, lights and festive decor, experts here are predicting a holiday season filled with new, original and inventive Christmas trends.

That includes Annabel Gaynor from artificial LED tree makers Enchanted Trees. When it comes to dazzling lighting, she sees customers getting much more inventive with their festive displays.

"I think people are much more imaginative about the way they're lighting their indoor and outdoor spaces, but around Christmas and also through the rest of the year," she says.

"And a lot of people, rather than having traditional, one light bulb want something a bit more imaginative."

That imaginative lighting takes its inspiration more from blooming spring-time cherry blossom trees than festive ferns, but Gaynor says white - rather than pink - remains most popular.

"We call these our Cherry Blossom trees so each bulb is surrounded by something that looks like a Cherry Blossom which gives it a wonderful light," she says.

"And we generally do white light, that seems to be what's most popular although we do do pink lights as well."

Enchanted Trees' LED light trees retail from 495-1,250 British pounds (approx. $762-1,924). The company also retails LED light grapes and garlands.

While many will be hoping for a white Christmas this December, interior designers MAC Creative will most likely be having a grey one - at least indoors.

The Surrey-based company boasts Hampton Court Palace as a client, decorating its old royal halls for the winter period.

This year, they're expecting festive decorations to reflect the growing trend in silver and grey interior designs. There's shiny silver baubles, grey candles and crackers, and snow-covered tree decorations.

"I think it's clean and crisp and it's moved on from all the stones and creams that were in the 90s and gone for that neutral palette," says the company's founder, Jacky Macgregor.

"And now I think it's just evolving slightly where they've moved on from that tone and these colours just get lost in that, but they pop out more on a grey."

In terms of interior design, Macgregor says the next big colour will be blue, but she can't see that fitting in too well with traditional red and green Christmas decorations.

"We're heading towards blues, big paint companies have brought out just blue charts. So quite how it will work with Christmas decorations, I think these will still work with that," she says.

"You wouldn't want to put reds or greens with those, it's not going to work."

MAC Creative are retailing a range of Christmas-related gifts, including 45 British pound (approx. $69 USD) silver tiffany wreaths and 25 British pound (approx. $38 USD) silver star holders.

Even traditional Christmas cake seems off the menu at Spirit of Christmas. In its place is these Christmas-themed gingerbread and chocolate houses.

Village Workshop is a small manufacturer of gingerbread and chocolate biscuit house kits based in Cheshire, UK.

Founder Estrella Radcliffe says their kits are a tasty way to occupy energy-charged children on Christmas Day afternoon.

They simply slot together meaning children can spend more time applying festive-style decorations and even a visiting Santa Clause on top.

"On Christmas Day, everybody's sort of busy, the adults are having mulled wine maybe wanting time of their own," she says.

"And they want the children having fun, out of the way - a little bit, but having fun - and this is a great family treat, they sit down and do it all together."

Spirit of Christmas Fair runs 2-8 November at Olympia London.