2. SOUNDBITE (English) Andra Gillespie, Associate Professor of Political Science, Emory University:
"So, Donald Trump is trying to increase support amongst African-American voters. He had a national diversity coalition in 2016. By all accounts, it looks like he's trying to revive that and he's got a specific targeted outreach program for African-American voters. He wants to mobilize support based on some of his accomplishments. So he wants to take advantage of the fact that he that unemployment rates are historically low in the African-American community."
3. Tight of Emory sign
4. SOUNDBITE (English) Andra Gillespie, Associate Professor of Political Science, Emory University:
"But when you're dealing with a group that is so strongly Democratic, it's hard for any Republican these days to be able to do better, and so, you know, we can point to various points in the last 50 years where we've seen some Republican candidates do a little bit better than that. But in general, the rule of thumb is that you should expect that about 90 percent of African-Americans are going to vote Democratic in any given presidential election."
5. Tight of Emory signage
6. SOUNDBITE (English) Andra Gillespie, Associates Professor of Political Science, Emory University:
"Well, if he gets higher African-American support, especially depending on where that's distributed nationally. So if you could think about higher levels of African-American support in those battleground states that he won narrowly in 2016. Right? That would make him more competitive against Democrats who are not going to leave those states uncontested."
During the 2016 campaign, candidate Donald Trump stood in front of largely white crowds and asked black voters to consider, "What the hell do you have to lose?".
Four years later, the president has a new message for black voters: Look what I've delivered.
Trump and his campaign will be launching a new "Black Voices for Trump" outreach initiative in Atlanta on Friday.
Andra Gillespie, an associate professor of political science at Emory University, says Trump is trying to increase support amongst African-American voters, reviving a similar effort he had in 2016.
According to the campaign, it's dedicated to "recruiting and activating Black Americans in support of President Trump." According to advisers, much of that effort will focus on highlighting ways that African Americans have benefited from the Trump economy.
But that prediction is met with skepticism from critics given Trump's consistently dismal approval rating with black voters, who overwhelmingly disapprove of the job he's doing.
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