1. SOUNDBITE (English) Barbara Ortutay, Associated Press technology reporter:
"Facebook started rolling out a feature that will let you limit how much it tracks your activities outside of Facebook on other apps and websites for the purposes of targeting ads or news or news feed stories to you."
2. Screen showing Facebook page announcing new privacy tool
3. SOUNDBITE (English) Barbara Ortutay, Associated Press technology reporter:
"You'll see the same number of ads. They just won't be targeted to you. Facebook says it'll also make your news feed possibly less personalized because it won't be tracking for example what news sites you go to."
4. Screen with APNews.com story on Facebook privacy tool
5. SOUNDBITE (English) Barbara Ortutay, Associated Press technology reporter:
"So this is only available in three countries right now. U.S. users won't have it. It's in Ireland, Spain and South Korea. To turn it on, you'll have to go to your settings and find a section called off-Facebook activity. It will take several steps and lots of reading to actually get to this setting. So it's possible that a lot of people are not going to turn it on because it's too much work."
6. Screen showing screenshot of privacy tool on Facebook mobile app
7. Screenshots showing how privacy tool works on Facebook mobile app
8. SOUNDBITE (English) Barbara Ortutay, Associated Press technology reporter:
"Facebook makes nearly all of its money from advertising it was $56 billion last year. So they've acknowledged that this could cut into their revenue, but they didn't say by how much. That will depend on how many people actually decide to use this to use this tool."
9. Screen with Mark Zuckerberg's Facebook page
10. SOUNDBITE (English) Barbara Ortutay, Associated Press technology reporter:
"Facebook has been under a lot of scrutiny from regulators in the U.S. and in Europe and elsewhere over how it handles user privacy. So I think part of it is they're trying to get ahead of regulators and show that they are taking privacy seriously, and that they're taking steps to be more transparent about what sort of information they collect on people."
Soon, you could get fewer familiar ads following you around the internet â€” or at least on Facebook.
Facebook is launching a long-promised tool that lets you limit what the social network can gather about you on outside websites and apps.
The company said Tuesday that it is adding a section where you can see the activity that Facebook tracks outside its service via its "like" buttons and other means.
You can choose to turn off the tracking; otherwise, tracking will continue the same way it has been.
Formerly known as "clear history," the tool will now go by the slightly clunkier moniker "off-Facebook activity."
The feature launches in South Korea, Ireland and Spain on Tuesday, consistent with Facebook's tendency to launch features in smaller markets first.
The company did not give a timeline for when it might expand it to the U.S. and other countries, only that it will be in "coming months."
What you do off Facebook is among the many pieces of information that Facebook uses to target ads to people.
Blocking the tracking could mean fewer ads that seem familiar - for example, for a pair of shoes you decided not to buy, or a nonprofit you donated money to.
But it won't change the actual number of ads you'll see on Facebook. Nor will it change how your actions on Facebook are used to show you ads.
Even if you turn off tracking, Facebook will still gather data on your off-Facebook activities. It will simply disconnect those activities from your Facebook profile.
Facebook says businesses won't know you clicked on their ad - but they'll know that someone did. So Facebook can still tell advertisers how well their ads are performing.
Facebook faces increasing governmental scrutiny over its privacy practices, including a record $5 billion fine from the U.S. Federal Trade Commission for mishandling user data.
Boosting its privacy protections could help the company pre-empt regulation and further punishment. But it's a delicate dance, as Facebook still depends on highly targeted advertising for nearly all of its revenue.
You'll be able to access the feature by going to your Facebook settings and scrolling down to "your Facebook information." The "off-Facebook activity" section will be there when it launches.
The tool will let you delete your past browsing history from Facebook and prevent it from keeping track of your future clicks, taps and website visits going forward.
Doing so means that Facebook won't use information gleaned from apps and websites to target ads to you on Facebook, Instagram and Messenger.
It also won't use such information to show you posts that Facebook thinks you might like based on your offsite activity, such as news articles shared by your friends.
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