1. Wide shot of Amazon CEO Jeff Bezos on stage with moderator
2. SOUNDBITE (English) Jeff Bezos, Amazon CEO:
"If you want to be an entrepreneur, the most important thing is to be customer obsessed. So don't satisfy your customers. Figure out how to absolutely delight them. That is the number one thing, whoever your customers are. You have got to have some passion for the arena that you're going to develop and work in."
Las Vegas - 6 June 2019
3. Amazon fulfillment center robot roles past camera
4. SOUNDBITE (English) Martin Garner, Senior Vice President, CCS Insight:
"Jeff Bezos, he really underlined that Amazon is now so that whatever it takes on as a kind of next development, that has to be huge. Otherwise it's not going to move the needle from Amazon's business point of view. The other thing that came out for me was that with AI, we now have some much better tools for tackling some of the really intractable problems we've never been able to take on before. So while the projects need to be big and on an enormous scale, actually we're better placed to do them than ever before."
5. Robot sings and dances in front of re:MARS sign
Amazon CEO Jeff Bezos stressed the importance of bringing passion to his business and taking risks, emphasizing the need to embrace failures and not always needing to be right.
He said business leaders who are "missionaries" always win.
One analyst, Martin Garner of CCS Insight, said that Amazon's move into Artificial Intelligence, is one of those big, risky projects that the company can undertake. "Whatever it takes on as a kind of next development, that has to be huge," he said.
Amazon's re:MARS conference, which stands for machine learning, automation, robotics and space technologies, wraps up Friday in Las Vegas.