"Well the decision to invest in the new hotel in Rome was taken much before we learned and suffered the COVID pandemic. I think that had we known it we would have done exactly the same way. Why? Because this city needs these kind of hotels to further blossom and regain that means of splendor it used to have."
4. Tilt down of marble sculptured window of the new Bulgari hotel
5. SOUNDBITE (English) Matteo Caroli, professor of tourism economy at LUISS University:
PART OVERLAID WITH B-ROLL
"Regarding the investments of Bulgari, also in the previous years some international chains invested in luxury hotels because Rome has a great potentiality in developing its attractiveness also in the high end of the market. Luxury is more resilient to crises, in this specific case mostly will depend on the ban on international flights."