As British business owners try to come to terms with the vote to leave the European Union, there are fears of the implications a "Brexit" will have.

London perfume maker, Sarah McCartney, said her businesses future "is not smelling so sweet at the moment".

She said she relies on trade with Europe and not only has the cost of raw materials increased, so too will the amount of paper work.

International trade lawyer, Miriam Gonzalez, said trying to minimise businesses uncertainty should be the governments top priority.

She said businesses need to know what the framework for Britain's negotiations with the EU will be, so they can try and minimise uncertainty.

City of London Corporation Policy Chairman, Mark Boleat, said that those uncertainties mean that "some investment is certainly going to be deterred."

While Edwin Morgan from Institute of Directors said the unknowns mean two thirds of its members think a "Brexit" will be negative for their business and cutting investment, redundancies and relocating are all on the table.

London - 27 June 2016

1. Perfume maker Sarah McCartney working in her factory in west London

2. Close of essence being poured

3. Close of perfume essence being bottled

4. Cap being placed on vial

5. Perfume label reading (English) "Inevitable Crimes of Passion"

6. Label being stuck on vial

7. Finished vials

8. SOUNDBITE (English) Sarah McCartney, 4160 Tuesdays perfume maker:

"I make perfume and the future is not smelling so sweet at the moment. I deal with France and Germany, I buy raw materials from Europe, I sell to Europe. I just think it's going to get a heck of a lot more complicated, and it's already got more expensive."

9. Various of McCartney during interview

10. SOUNDBITE (English) Sarah McCartney, 4160 Tuesdays perfume maker:

"Our market is worldwide and I really, really need to trade with Europe. I buy raw materials from Europe and suddenly they're going to be, well at least, eight per cent more expensive and probably there's going to be ten times as much paperwork."

11. McCartney making perfume

12. Perfume bottles made by 4160 Tuesdays

13. Various of commuters in the City of London

14. Various of financial institutions

15. SOUNDBITE (English) Miriam Gonzalez, International Trade Lawyer:

"There are only a few companies that have really done the nitty-gritty homework to be ready for Brexit. Many of them, they were kind of hoping that it would not happen, so now is the time that they really need to start doing that work."

16. Cutaway of Gonzelez's hands

17. SOUNDBITE (English) Miriam Gonzalez, International Trade Lawyer:

"This country, the businesses in this country need to know what is the framework that the government is aspiring to negotiate, and therefore, whether that is the single market, remaining in the single market or not makes a crucial difference. Trying to minimise the legal uncertainty, I would have thought that is the top priority."

18. Various of painting by John Single Copley called "The Defeat of the Floating Batteries at Gibraltar"

19. SOUNDBITE (English) Mark Boleat, City of London Corporation Policy Chairman:

"I think the authorities have handled the market turmoil as well as they could have done. That was done carefully on Friday and no doubt is continuing today but that's a short term issue. It's some of these longer issues that need resolving. It remains to be seen what impact this will have on the growth of the British economy over the next few months, what impact on tax revenue, what impact on foreign direct investment."

20. Cutaway of painting

21. SOUNDBITE (English) Mark Boleat, City of London Corporation Policy Chairman:

"The fundamentals remain unchanged, Britain is still a very attractive place for business and for investment, but given those sort of uncertainties some investment certainly going to be deterred. Very much depends what the sector is, how important membership of the single market is. But we are going to see some uncertainty and that's going to have an affect on investment."

22. Boleat walking

23. Various aerials of London's business district, Canary Wharf

24. Various exteriors of Parliament

25. Edwin Morgan, Head of Media Relations, Institute of Directors

26. Cutaway of report

27. SOUNDBITE (English) Edwin Morgan, Head of Media Relations, Institute of Directors:

"We asked our members immediately after the referendum result came in, what they thought, how they thought it would affect their businesses. Two thirds said that it was negative for them against only about a quarter who thought it was positive. On the specific questions we asked, we asked about investment and hiring decisions and there was also some quite worrying figures. About 36 percent of our members think that they will have to cut investment as a result and about 5 percent of our members say they might have to make redundancies which is obviously quite worrying. There are also some other figures in there on whether or not they'll keep all their operations in the UK or whether they may be forced to move overseas. About 1 in 5 are considering, as we speak, moving some of their operations out of the UK, whether that's to the EU or to somewhere outside it. I mean ultimately we think that our members are very resilient, we think British business is tough and will get through it and will adapt, but certainly at the moment there is a lot of nervousness out there in the business community."

28. Cutaway of report

LEAD IN:

Rough waters may be ahead for Britain's luxury yacht industry, but right now it's riding on a wave caused by currency fluctuations at home.

At the annual Southampton Boat Show, British-based Sunseeker, Princess and Fairline say 'Brexit' is causing uncertainty in the luxury market which is ultimately bad for business.

STORY-LINE:

It's not just the weather outlook that looks poor at the Southampton Boat Show, the yacht industry is also bracing for the potential effects of Britain leaving the 28-nation European Union.

Claimed to be one of the top ten boat shows in the world, the annual event boasts two kilometres of pontoons, home to a wealth of yachting luxury and new marine technology.

There are almost 600 brands attending and hundreds of boats on display.

Poole-based Sunseeker Yachts is exhibiting this £6 million British pound (approx. $7.94 million USD), 28-metre 95 Yacht. It sleeps a maximum of ten people, plus four crew members and boasts up to 120 nautical miles in range.

Sunseeker International, owned by Chinese property and cinema conglomerate Dalian Wanda Group, recently announced a return to profit in the second quarter of 2016.

The luxury yacht makers also announced retail orders in excess of £25 million British pounds (approx. $33 million USD) at the recent Cannes Boat Show.

"There's a direct correlation between the numbers of high and ultra-high net-worth individuals and the number of luxury yachts that are sold," says CEO of Sunseeker, Phil Popham.

"Projections around the world is that numbers of high net-worth individuals will grow by about 20 percent between now and 2020. So, if there's a direct correlation we expect that growth in the luxury yacht market to be the same."

Popham admits part of Sunseeker's recent success may be down to the British currency, but lack of confidence caused by Britain's exit from the EU will ultimately effect their business.

"The thing that we really need to focus on is confidence levels, certainty, we've benefited because of the weakness of the pound, but its all about business confidence", he says.

Plymouth-based Princess Yachts is giving this Princess V58 its world premiere in Southampton. Measuring 18.42 (60.4 feet) in length, it boasts 6 berths and can hit tops speeds of 37 knots.

Princess Yachts marketing director, Kiran Haslam says the weak pound has certainly encouraged some buyers to push through transactions sooner.

"Undoubtedly there's an advantage to the currency exchange being where it is, we saw that in Cannes," he says.

"We saw a lot of boats being sold where the transaction was really, really pushed along because of the opportunity to get the benefit out of the exchange rates."

Ultimately though, buying a luxury item such as a yacht all depends on buyer confidence. Something which 'Brexit' is eroding.

"The uncertainty is something which absolutely grips our segment whether it's cars or houses or travel, there's no denying that a yacht - as wonderful as it is - is not a necessity item," says Haslam.

"So it's always a conversation about is it the right time."

But what is it that luxury yacht buyers are really after? Princess Yacht's creative design director, Sarah Verey says people are increasingly looking for personalisation and uniqueness.

"A lot of it's about lifestyle, it's about how they're going to use the boats," she says.

"Our clients really come on to these boats and use them. So they're tending to look for lots of open spaces, luxurious spaces, spaces where they can entertain both inside and out.

"And also, clients nowadays, they want something unique. So they want to work with us on completely personalising their boat and finding something that is unique to them and actually has never been used on other boats."

Fairline Yachts is exhibiting this sleek new Targa 53 OPEN, a new addition to its popular 53-foot range.

Priced at around £659,000 British pounds (approx. $871,000 USD), it boasts four to six berths and a top speed of 34 knots.

Fariline's managing director Russell Currie says Southampton Boat Show is an important event.

"It is the shop window for the British manufacturers," he says.

"Here, customers can come down and compare all the British brands as well as the brands represented from around the world and choose exactly what is for their specific requirement."

Currie says Fairline too has benefited from the weak pound, achieving its best-ever sales at the recent Cannes Boat Show.

"We've had an overnight decrease in the price of our boats in areas such as the European market," he says.

"At Cannes Boat Show last year, our boats were 15 percent more expensive than this year. And at Cannes Boat Show, we saw the most successful show in Fairline's history in that region."

Though the decision proved a huge surprise to many in the financial markets and prompted a dramatic slide in the value of the pound, the real economy has exhibited a relatively high degree of resilience.

Retail sales, house prices and industrial production have all held up - to the surprise of many.

Still, economists say little can yet be read into the seeming resilience, given the lags involved between events and changes in the real economy.

The fact remains that apart from the fall in the value of the pound, which now stands at around $1.32 USD compared with $1.50 USD on the eve of the vote, nothing really has changed. Britain remains a member of the EU and has yet to trigger the so-called Article 50 that kick starts a two-year time frame for actual Brexit.

"Obviously, industry and business need stability and the time it will take to exit from the European Union will be problematic, but we are lobbying government hard," says Howard Pridding, chief executive of British Marine.

"We need to understand what's going to be in these free trade agreements and what's going to happen about the free movement of goods and people within the European community."

The Southampton Boat Show runs 16-25 September.

Southampton, UK - 16 September 2016

1. Wide of Southampton Boat Show 2016, cruise ship in background

2. Tilt down to pontoon, boats and visitors

3. Close of 'Sunseeker' flag

4. Various of Sunseeker 95 Yacht exterior

5. Close of 'Sunseeker' logo

6. Tilt up of Sunseeker 95 Yacht rear

7. Various of Sunseeker 95 Yacht interior

8. SOUNDBITE (English) Phil Popham, CEO of Sunseeker International:

"There's a direct correlation between the numbers of high and ultra-high net-worth individuals and the number of luxury yachts that are sold. Projections around the world is that numbers of high net-worth individuals will grow by about 20 percent between now and 2020. So, if there's a direct correlation we expect that growth in the luxury yacht market to be the same. The fortunate thing is the world is becoming generally a wealthier place so those growth in ultra-high net-worth individuals are in Asia - yes, some of the emerging markets - and Africa. But we're expecting to see a growth in the United States, UK and Europe as well."

9. Tilt up to Sunseeker 95 Yacht top deck

10. Close of champagne glasses

11. Pan left to controls

12. Close of compass

13. Pan right of Sunseeker 95 Yacht master bedroom

14. Close of pillows on bed

15. SOUNDBITE (English) Phil Popham, CEO of Sunseeker International:

"Nearly 50 percent of our business is in Europe so obviously what happens within the European market is of great concern and great interest to Sunseeker. And the thing that we really need to focus on is confidence levels, certainty, we've benefited because of the weakness of the pound, but its all about business confidence."

16. Various of Princess V58 exterior

17. Pan left to controls

18. Tilt up to table

19. Close of martini glasses and gin bottle

20. SOUNDBITE (English) Kiran Haslam, Marketing Director of Princess Yachts International:

"Undoubtedly there's an advantage to the currency exchange being where it is, we saw that in Cannes. We saw a lot of boats being sold where the transaction was really, really pushed along because of the opportunity to get the benefit out of the exchange rates."

21. Tilt down of Princess V58 bedroom

22. Close of sunglasses and magazine on bed

23. High shot of Princess B58 master bedroom

24. Tilt up from magazine on bed to pillows

25. SOUNDBITE (English) Kiran Haslam, Marketing Director of Princess Yachts International:

"The uncertainty is something which absolutely grips our segment, whether it's cars or houses or travel, there's no denying that a yacht - as wonderful as it is - is not a necessity item. So it's always a conversation about is it the right time."

26. Close of glass bottles inside Princess 30M

27. Tilt up of Princess 30M living room area

28. Tilt up of bed in Princess 30M

29. Pan left from bedside table to pillows

30. SOUNDBITE (English) Sarah Verey, Director of Creative Design, Princess Yachts International:

"A lot of it's about lifestyle, it's about how they're going to use the boat. Our clients really come on to these boats and use them. So they're tending to look for lots of open spaces, luxurious spaces, spaces where they can entertain both inside and out. And also, clients nowadays, they want something unique. So they want to work with us on completely personalising their boat and finding something that is unique to them and actually has never been used on other boats."

31. Various of Fairline Targa 53 Open exterior

32. SOUNDBITE (English) Russell Currie, Managing Director of Fairline Yachts:

"It is the shop window for the British manufacturers. Here, customers can come down and compare all the British brands as well as the brands represented from around the world and choose exactly what is for their specific requirement."

33. Close of flowers on Fairline Targa 53 Open

34. Various of Targa 53 Open controls

35. Low shot of bed

36. Tilt down to two beds

37. SOUNDBITE (English) Russell Currie, Managing Director of Fairline Yachts:

"We've had an overnight decrease in the price of our boats in areas such as the European market. At Cannes Boat Show last year, our boats were 15 percent more expensive than this year. And at Cannes Boat Show, we saw the most successful show in Fairline's history in that region."

38. Pull out from cruise ship to Southampton Boat Show pontoon

39. Wide of various boats on marina

40. Close of Sunseeker boat's hull in water

41. SOUNDBITE (English) Howard Pridding, Chief Executive of British Marine:

"Obviously, industry and business need stability and the time it will take to exit from the European Union will be problematic, but we are lobbying government hard, we need to understand what's going to be in these free trade agreements and what's going to happen about the free movement of goods and people within the European community."

42. Wide of Southampton Boat Show 2016, cruise ship in background

The Houses of Parliament - an iconic London site that attracts visitors from all over the world.

Tourism is now worth 22.1 billion pounds (32 billion US dollars) annually to the UK, according to Visit Britain, Britain's national tourism agency.

Visit Britain also said that last year there were 36.1 million tourist visits, with 67 percent from the European Union.

On 23 June, the UK will vote in a referendum whether to stay in or out of the EU and many in the tourist industry are concerned that a possible leave vote will jeopardise the European holiday market.

One of those is Kyle Haughton, managing director of City Cruises.

His cruise ships carry 6 million passengers a year - in the height of summer 60 percent are from abroad, the majority from the EU.

Of the 240 staff that he employs, 50 percent are from outside the UK, mostly from the EU.

"Any change or decline in passengers coming into the country is going to affect our business quite lot and there are reports that people in Germany, Italy and France are less likely to come to the UK if we leave the EU than if we stay."

His fears are backed up by UK Inbound, which represents 360 tourist businesses.

Deidre Wells, chief executive of UKinbound has called leaving the EU "economic suicide."

"Why would you remove yourself from a market that provides two thirds of our business for our members," she said.

Tourists had mixed views about a UK "brexit".

Marco Ghiribelli, an Italian tourist, said he thought the UK would be economically better outside.

"It's not economically convenient for the UK to stay in the EU. Brexit makes sense economically as the UK economy is stronger than most of the EU countries."

Others such as Babette Pascalev, a tourist from Germany, said: "I think it is hard now because the idea is to get Europe together not apart."

But others say a Brexit would not make any difference to the tourism business.

They say nothing will change.

Alexander Goransson, travel analyst at Euromonitor International believes the expected drop in sterling following a brexit vote would attract tourists due to an increased spending power.

"In the short term I would expect to see a depreciation of the pound which will have both a positive and negative impact on tourism. UK tourists would be less likely to travel abroad and stay at home, whereas on the other hand the UK would actually become a more attractive destination for inbound tourists as prices would be relatively cheaper."

But most people in the tourist industry are hoping for a remain vote on June 23.

The Houses of Parliament - an iconic London site that attracts visitors from all over the world.

Tourism is now worth 22.1 billion pounds (32 billion US dollars) annually to the UK, according to Visit Britain, Britain's national tourism agency.

Visit Britain also said that last year there were 36.1 million tourist visits, with 67 percent from the European Union.

On 23 June, the UK will vote in a referendum whether to stay in or out of the EU and many in the tourist industry are concerned that a possible leave vote will jeopardise the European holiday market.

One of those is Kyle Haughton, managing director of City Cruises.

His cruise ships carry 6 million passengers a year - in the height of summer 60 percent are from abroad, the majority from the EU.

Of the 240 staff that he employs, 50 percent are from outside the UK, mostly from the EU.

"Any change or decline in passengers coming into the country is going to affect our business quite lot and there are reports that people in Germany, Italy and France are less likely to come to the UK if we leave the EU than if we stay."

His fears are backed up by UK Inbound, which represents 360 tourist businesses.

Deidre Wells, chief executive of UKinbound has called leaving the EU "economic suicide."

"Why would you remove yourself from a market that provides two thirds of our business for our members," she said.

Tourists had mixed views about a UK "brexit".

Marco Ghiribelli, an Italian tourist, said he thought the UK would be economically better outside.

"It's not economically convenient for the UK to stay in the EU. Brexit makes sense economically as the UK economy is stronger than most of the EU countries."

Others such as Babette Pascalev, a tourist from Germany, said: "I think it is hard now because the idea is to get Europe together not apart."

But others say a Brexit would not make any difference to the tourism business.

They say nothing will change.

Alexander Goransson, travel analyst at Euromonitor International believes the expected drop in sterling following a brexit vote would attract tourists due to an increased spending power.

"In the short term I would expect to see a depreciation of the pound which will have both a positive and negative impact on tourism. UK tourists would be less likely to travel abroad and stay at home, whereas on the other hand the UK would actually become a more attractive destination for inbound tourists as prices would be relatively cheaper."

But most people in the tourist industry are hoping for a remain vote on June 23.

London - 2 June 2016

1. Houses of Parliament seen from a river cruise boat

2. Woman taking picture of the Houses of Parliament

3. The London Eye seen from a river cruise boat

4. Part of the London Eye

5. Woman taking photo

6. People on board the river cruise boat

7. St Paul's Cathedral and other buildings

8. River cruise boat approaching Tower Bridge

9. Set up of Kyle Haughton, managing director of City Cruises

10. SOUNDBITE (English) Kyle Haughton, managing director of City Cruises:

"At City Cruises we carry 4 million passengers a year and over half of them come from overseas, the majority of which coming from EU countries, so any change or decline in passengers coming into the country is going to affect our business quite lot and there are reports that people in Germany, Italy and France are less likely to come to the UK if we leave the EU than if we stay."

London - 1 June 2016

11. Various of Deidre Wells, chief executive of UKinbound, at her desk

12. SOUNDBITE (English) Deidre Wells, chief executive of UKinbound:

"I've described it as economic suicide in the past. Why would you deliberately remove yourself from a market that provides two thirds of our business for our members."

London - 2 June 2016

13. People on board the river cruise boat with the Shard in the background

14. Set up of French tourist Kahina Berroua

15. SOUNDBITE (French) Kahina Berroua, French tourist:

"I will be sad. The UK has a lot of power in Europe so it won't be the same."

16. Various of tourists inside the river cruise boat

17. Set up of Marco Ghiribelli, Italian tourist

18. SOUNDBITE (Italian) Marco Ghiribelli, Italian tourist:

"It's not economically convenient for the UK to stay in the EU. Brexit makes sense economically as the UK economy is stronger than most of the EU countries."

19. SOUNDBITE (German) Babette Pascalev, tourist from Germany:

"I think it is hard now because the idea is to get Europe together not apart."

20. Houses of Parliament with open top tourist bus driving past

21. Union Jack flag on top of the Houses of Parliament

22. People on open top bus driving past the Houses of Parliament

23. People on bus

24. People on bus driving past flags

25. Various of Alexander Goransson, travel analyst at Euromonitor International, on laptop

26. SOUNDBITE Alexander Goransson, travel analyst at Euromonitor International:

"In the short term I would expect to see a depreciation of the pound which will have both a positive and negative impact on tourism. UK tourists would be less likely to travel abroad and stay at home, whereas on the other hand the UK would actually become a more attractive destination for inbound tourists as prices would be relatively cheaper."

27. People on open top bus

28. View of London black cabs and Union Jack flags

US Secretary of State John Kerry addressed the Oxford Union on Wednesday, speaking on a diverse range of issues, including corruption, Brexit and the problems that face Syria.

Kerry, who planned to attend UK Prime Minister David Cameron's anti-corruption conference on Thursday, appeared to give the prime minister some political cover by describing Nigeria's corruption as a problem its current leaders were working faithfully to address.

Fielding a question on Brexit, he reiterated US President Obama's stance that the US would be looking to make a trade agreement with 27 countries, not one.

Kerry also said that if Russia and Iran don't push Syrian President Bashar Assad to embrace their vision for Syria's future, the there ceasefire would completely fall apart.

US Secretary of State John Kerry addressed the Oxford Union on Wednesday, speaking on a diverse range of issues, including corruption, Brexit and the problems that face Syria.

Kerry, who planned to attend UK Prime Minister David Cameron's anti-corruption conference on Thursday, appeared to give the prime minister some political cover by describing Nigeria's corruption as a problem its current leaders were working faithfully to address.

Fielding a question on Brexit, he reiterated US President Obama's stance that the US would be looking to make a trade agreement with 27 countries, not one.

Kerry also said that if Russia and Iran don't push Syrian President Bashar Assad to embrace their vision for Syria's future, the there ceasefire would completely fall apart.

Oxford - 11 May 2016

1. US Secretary of State John Kerry enters Oxford Union

2. Various of audience

3. SOUNDBITE (English) John Kerry, US Secretary of State:

"We have to stop and ask on an international basis how it is that a bunch of generals in a country like Nigeria, which had happened previously, and the new president (Buhari) has run against all this, and we are working with him now to change it, but Nigeria saw tens of billions of dollars taken out of the country. Those were schools, those were health care, those were infrastructure, new jobs, hidden in bank accounts around the world."

4. Cutaway

5. SOUNDBITE (English) John Kerry, US Secretary of State:

"We believe the presence of Britain in EU magnifies its voice, strengthens its ability to be able to impact on global effects, and if indeed the decision were made and your voters make that decision, of course we respect it. But the reality is that in a trade agreement, we're going to be looking to 27 countries, not one. We're going to try and maximize the market place and get the rules in as many countries as we can, because that's the way it's effective, so certainly it will have impacts like that."

6. Cutaway

7. SOUNDBITE (English) John Kerry, US Secretary of State:

"A political negotiation, a transitional governance body that would run Syria while the constitution is being written and implemented, and then a cease-fire, nation-wide and then and election in a year and a half. Now we are now already five months in so it would be a year and whatever. But that's the envisioned outcome of Iran and Russia. It's pretty similar to ours. The issue is are they going to really push (Syrian President) Assad to embrace it. If he doesn't, the ceasefire will completely fall apart, they will go back to war baring some other kind of intervention that I don't necessarily see on the horizon right now."

8. Kerry finishes Oxford address to applause

LEADIN

Food poverty has been rising in the UK, in the wake of years of economic austerity.

Now the Conservative government has called a snap-election on June 8, increasing uncertainty about future government policies.

Community activists in London are providing free meals and a food-sharing fridge to help low-income residents and reduce food waste.

STORYLINE

Cranberry and walnut cakes sell for a couple of pounds (2.5 USD) at the Ritzy Cinema cafe in Brixton, south London.

But many are often thrown away once they've reached their best before dates, contributing to food waste in the local community.

That's despite the fact that they are still perfectly good to eat and there are plenty of mouths that would want them.

But there's a new community effort to hold back the tide of discarded processed and fresh goods.

A group of 25 food activists people came up with the idea of starting a People's Fridge, in a shared workspace for start-ups, small businesses and social entrepreneurs, called Impact Hub Brixton.

The People's Fridge is a public fridge where local businesses and residents can leave spare, edible food for others.

And so employees at the Ritzy Cinema now bring their cafe's surplus cakes for people in the community to have for free, rather than sending it to landfill.

"We heard about it, a staff member had come down and heard about the project and it just seemed like a great idea," says Sarah Cook, the Ritzy Cinema's Marketing Manager.

"Businesses like ours, we waste a lot of food off, to then donate it to people in need and help support the community in Brixton, which we are a big part of, is kind of important to us."

Organisers held a crowdfunding campaign to get the fridge project started, raising more than £2,000 (2,556 USD).

Volunteers run the fridge to cut food waste, encourage food sharing and help tackle food poverty.

One of the co-founders, Rebecca Trevalyan, says after a couple of months of the fridge being open there's brisk activity.

"We're seeing lots of donations coming into the fridge, it has been certainly full over the last couple of weeks," Trevalyan says.

According to the founders, food waste is a big issue in the UK valued at around £17 billion (21bn USD) each year, with restaurants throwing away 900,000 tonnes of food annually.

"In terms of demand for it, and need for food, we know that increasing numbers of people are turning to food banks, unfortunately, and we know that food banks don't currently offer fresh food," Trevalyan says.

"There is therefore a gap for the fridge in providing that fresh source of food, but also being a smart way to deal with food surplus."

Trevalyan adds that it is not only the very poor who are in need of help.

"There are lots of people who are in work who are receiving an income but who still can't afford the rising costs of food and who really benefit from such initiatives.

"Here, from my experience, it certainly feels like there is demand and the demand is rising."

The fridge appears to be mutually beneficial.

"Food we've put on the shelves, or had put on the shelves is generally leaving the shelves within 36 hours of it being there," Trevalyan says.

The founders were inspired by similar fridges in Spain, Germany, and India as well as Somerset and Derbyshire in the UK. But this is the first time the concept has been brought to London.

They know that the fridge will not end the issue of food poverty, but it is one of a number of methods which can be used to combat the problem.

This is as UK welfare benefits have been cut over recent years.

According to the Trussell Trust, that runs food banks across the UK, it distributed more than 519,000 three-day emergency food supplies to people in crisis from April to September 2016. That's up from about 113,000 such parcels for the same period in 2012.

It says the primary reasons for food bank referral are benefit changes and delays and low incomes, issues some say are at risk further from a potentially weakened UK economy post Brexit.

Now that a general election in the UK has been called for 8 June, uncertainty is rife.

One organisation offering free meals in 34 locations across the country, has already seen greater pressure on its services in recent years.

"About a year and a half ago, a local drop in centre for elderly people closed down. It used to serve a hot meal everyday for people over the age of 50," says Alex Cameron, a volunteer at the charity Food Cycle in London's Marylebone.

"And with the closure of that, lots of people were left without a central place to come and meet. It was really damaging to the community actually,"

Food Cycle aims to relieve food poverty and provide a community for people to be a part of. It takes food surplus donations, primarily from supermarkets, and cooks meals for people to attend.

Since the referendum on the UK's membership of the European Union in June 2016, the country has already seen price rises in imported food products, as the British sterling has fallen in value. Food prices are expected to grow by between 5 percent and 8 percent in 2017, according to the Food and Drink Federation.

Cameron says she has seen an impact already: "Well, I have to admit I've noticed that the price of the butter that we buy goes up.

"So as a charity we're going to have to start spending more on the extra food that we buy to compliment the food that's surplus.

"I also think that it will have a knock-on effect when basic ingredients and foods go up in price. These are the people that are most affected by that."

One analyst says further inflation and economic instability as the Brexit process completes could increase the already record number of people using free food sources.

"I think Brexit is going to have a negative impact on incomes across the whole spectrum, high-income earners and low-income earners. But the difference is that low-income earners have less room for manoeuvre," says Sarah Boumphrey, Director of Economies and Consumers at the market researchers Euromonitor.

The team behind the People's Fridge think that, if their project is successful, they can help others set up community fridges across the UK.

And, although they may not want it, conditions may be right for just that.

London, UK - 12 April 2017

1. Various two employees of the Ritzy Cinema in Brixton, delivering cakes to the People's Fridge

2. Can of soup and box of cranberry and walnut cakes in the People's Fridge

3. Tilt down fridge

4. Rack focus of sign on fridge reading (English) "I help cut food waste"

5. SOUNDBITE (English) Sarah Cook, Marketing Manager, Ritzy Cinema:

"We heard about it, a staff member had come down and heard about the project and it just seemed like a great idea. Businesses like ours, we waste a lot of food off, to then donate it to people who are in need and help support the community in Brixton, which we are a big part of, is kind of important to us."

6. Pan right of street in Brixton to exterior of Ritzy Cinema

7. Various of people in the Ritzy Cinema bar and cafe eating and drinking

8. Various of person taking food from the People's Fridge

9. Set up shot of Rebecca Trevalyan, co-founder of the People's Fridge

10. SOUNDBITE (English) Rebecca Trevalyan, co-founder of the People's Fridge:

"Food we've put on the shelves, or we've had put on the shelves is generally leaving the shelves within 36 hours of it being there."

11. Various of onions and greens in the fridge

12. SOUNDBITE (English) Rebecca Trevalyan, co-founder of the People's Fridge:

"We're seeing lots of donations coming into the fridge, it has been certainly full over the last couple of weeks. In terms of demand for it, and need for food, we know that increasing numbers of people are turning to food banks unfortunately and we know that food banks don't currently offer fresh food. There is therefore a gap for the fridge in providing that fresh source of food, but also being a smart way to deal with food surplus."

13. People walking past fridge

14. Food items in the fridge

15. SOUNDBITE (English) Rebecca Trevalyan, co-founder of the People's Fridge:

"There are lots of people who are in work who are receiving an income, but who still can't afford the rising costs of food and who really benefit from such initiatives. Here, from my experience, it certainly feels like there is demand and the demand is rising."

16. Various of people eating at a dinner held by Food Cycle in a church in Marylebone

17. Maggie at the table with other diners

18. Maggie in front of a bowl of food

19. SOUNDBITE (English) Maggie (No last name given), Marylebone resident

"Oh, it helps you a lot really. If you are only on your pension. But yes, very, very good. It's good all round and they're lovely people here."

20. Volunteers preparing food in the kitchen

21. Volunteer Alex Cameron serving diners

22. SOUNDBITE (English) Alex Cameron, volunteer:

"About a year and a half ago, a local drop in centre for elderly people closed down. It used to serve a hot meal everyday for people over the age of 50. And with the closure of that lots of people were left without a central place to come and meet. It was really damaging to the community actually."

23. Volunteer preparing food in the kitchen

24. SOUNDBITE (English) Alex Cameron, volunteer:

"Well, I have to admit I've noticed that the price of the butter that we buy goes up. So as a charity we're going to have to start spending more on the extra food that we buy to compliment the food that's surplus. I also think that it will have a knock-on effect when basic ingredients and foods go up in price, these are the people that are most affected by that."

25. Various of woman eating

26. Set up shot of Sarah Boumphrey, Director, Economies and Consumers for market researchers Euromonitor

27. SOUNDBITE (English) Sarah Boumphrey, Director, Economies and Consumers for Euromonitor:

"I think Brexit is going to have a negative impact on incomes across the whole spectrum, high-income earners and low-income earners. But the difference is that low-income earners have less room for manoeuvre. They can't direct their spending elsewhere. They can't save less to help with higher food prices. So they have less of a security net."

28. A diner at Food Cycle

29. An empty bowl

30. Diners at Food Cycle

31. Various of a man taking food from the People's Fridge

LEADIN

Food poverty has been rising in the UK, in the wake of years of economic austerity.

Now the Conservative government has called a snap-election on June 8, increasing uncertainty about future government policies.

Community activists in London are providing free meals and a food-sharing fridge to help low-income residents and reduce food waste.

STORYLINE

Cranberry and walnut cakes sell for a couple of pounds (2.5 USD) at the Ritzy Cinema cafe in Brixton, south London.

But many are often thrown away once they've reached their best before dates, contributing to food waste in the local community.

That's despite the fact that they are still perfectly good to eat and there are plenty of mouths that would want them.

But there's a new community effort to hold back the tide of discarded processed and fresh goods.

A group of 25 food activists people came up with the idea of starting a People's Fridge, in a shared workspace for start-ups, small businesses and social entrepreneurs, called Impact Hub Brixton.

The People's Fridge is a public fridge where local businesses and residents can leave spare, edible food for others.

And so employees at the Ritzy Cinema now bring their cafe's surplus cakes for people in the community to have for free, rather than sending it to landfill.

"We heard about it, a staff member had come down and heard about the project and it just seemed like a great idea," says Sarah Cook, the Ritzy Cinema's Marketing Manager.

"Businesses like ours, we waste a lot of food off, to then donate it to people in need and help support the community in Brixton, which we are a big part of, is kind of important to us."

Organisers held a crowdfunding campaign to get the fridge project started, raising more than £2,000 (2,556 USD).

Volunteers run the fridge to cut food waste, encourage food sharing and help tackle food poverty.

One of the co-founders, Rebecca Trevalyan, says after a couple of months of the fridge being open there's brisk activity.

"We're seeing lots of donations coming into the fridge, it has been certainly full over the last couple of weeks," Trevalyan says.

According to the founders, food waste is a big issue in the UK valued at around £17 billion (21bn USD) each year, with restaurants throwing away 900,000 tonnes of food annually.

"In terms of demand for it, and need for food, we know that increasing numbers of people are turning to food banks, unfortunately, and we know that food banks don't currently offer fresh food," Trevalyan says.

"There is therefore a gap for the fridge in providing that fresh source of food, but also being a smart way to deal with food surplus."

Trevalyan adds that it is not only the very poor who are in need of help.

"There are lots of people who are in work who are receiving an income but who still can't afford the rising costs of food and who really benefit from such initiatives.

"Here, from my experience, it certainly feels like there is demand and the demand is rising."

The fridge appears to be mutually beneficial.

"Food we've put on the shelves, or had put on the shelves is generally leaving the shelves within 36 hours of it being there," Trevalyan says.

The founders were inspired by similar fridges in Spain, Germany, and India as well as Somerset and Derbyshire in the UK. But this is the first time the concept has been brought to London.

They know that the fridge will not end the issue of food poverty, but it is one of a number of methods which can be used to combat the problem.

This is as UK welfare benefits have been cut over recent years.

According to the Trussell Trust, that runs food banks across the UK, it distributed more than 519,000 three-day emergency food supplies to people in crisis from April to September 2016. That's up from about 113,000 such parcels for the same period in 2012.

It says the primary reasons for food bank referral are benefit changes and delays and low incomes, issues some say are at risk further from a potentially weakened UK economy post Brexit.

Now that a general election in the UK has been called for 8 June, uncertainty is rife.

One organisation offering free meals in 34 locations across the country, has already seen greater pressure on its services in recent years.

"About a year and a half ago, a local drop in centre for elderly people closed down. It used to serve a hot meal everyday for people over the age of 50," says Alex Cameron, a volunteer at the charity Food Cycle in London's Marylebone.

"And with the closure of that, lots of people were left without a central place to come and meet. It was really damaging to the community actually,"

Food Cycle aims to relieve food poverty and provide a community for people to be a part of. It takes food surplus donations, primarily from supermarkets, and cooks meals for people to attend.

Since the referendum on the UK's membership of the European Union in June 2016, the country has already seen price rises in imported food products, as the British sterling has fallen in value. Food prices are expected to grow by between 5 percent and 8 percent in 2017, according to the Food and Drink Federation.

Cameron says she has seen an impact already: "Well, I have to admit I've noticed that the price of the butter that we buy goes up.

"So as a charity we're going to have to start spending more on the extra food that we buy to compliment the food that's surplus.

"I also think that it will have a knock-on effect when basic ingredients and foods go up in price. These are the people that are most affected by that."

One analyst says further inflation and economic instability as the Brexit process completes could increase the already record number of people using free food sources.

"I think Brexit is going to have a negative impact on incomes across the whole spectrum, high-income earners and low-income earners. But the difference is that low-income earners have less room for manoeuvre," says Sarah Boumphrey, Director of Economies and Consumers at the market researchers Euromonitor.

The team behind the People's Fridge think that, if their project is successful, they can help others set up community fridges across the UK.

And, although they may not want it, conditions may be right for just that.

London, UK - 12 April 2017

1. Various two employees of the Ritzy Cinema in Brixton, delivering cakes to the People's Fridge

2. Can of soup and box of cranberry and walnut cakes in the People's Fridge

3. Tilt down fridge

4. Rack focus of sign on fridge reading (English) "I help cut food waste"

5. SOUNDBITE (English) Sarah Cook, Marketing Manager, Ritzy Cinema:

"We heard about it, a staff member had come down and heard about the project and it just seemed like a great idea. Businesses like ours, we waste a lot of food off, to then donate it to people who are in need and help support the community in Brixton, which we are a big part of, is kind of important to us."

6. Pan right of street in Brixton to exterior of Ritzy Cinema

7. Various of people in the Ritzy Cinema bar and cafe eating and drinking

8. Various of person taking food from the People's Fridge

9. Set up shot of Rebecca Trevalyan, co-founder of the People's Fridge

10. SOUNDBITE (English) Rebecca Trevalyan, co-founder of the People's Fridge:

"Food we've put on the shelves, or we've had put on the shelves is generally leaving the shelves within 36 hours of it being there."

11. Various of onions and greens in the fridge

12. SOUNDBITE (English) Rebecca Trevalyan, co-founder of the People's Fridge:

"We're seeing lots of donations coming into the fridge, it has been certainly full over the last couple of weeks. In terms of demand for it, and need for food, we know that increasing numbers of people are turning to food banks unfortunately and we know that food banks don't currently offer fresh food. There is therefore a gap for the fridge in providing that fresh source of food, but also being a smart way to deal with food surplus."

13. People walking past fridge

14. Food items in the fridge

15. SOUNDBITE (English) Rebecca Trevalyan, co-founder of the People's Fridge:

"There are lots of people who are in work who are receiving an income, but who still can't afford the rising costs of food and who really benefit from such initiatives. Here, from my experience, it certainly feels like there is demand and the demand is rising."

16. Various of people eating at a dinner held by Food Cycle in a church in Marylebone

17. Maggie at the table with other diners

18. Maggie in front of a bowl of food

19. SOUNDBITE (English) Maggie (No last name given), Marylebone resident

"Oh, it helps you a lot really. If you are only on your pension. But yes, very, very good. It's good all round and they're lovely people here."

20. Volunteers preparing food in the kitchen

21. Volunteer Alex Cameron serving diners

22. SOUNDBITE (English) Alex Cameron, volunteer:

"About a year and a half ago, a local drop in centre for elderly people closed down. It used to serve a hot meal everyday for people over the age of 50. And with the closure of that lots of people were left without a central place to come and meet. It was really damaging to the community actually."

23. Volunteer preparing food in the kitchen

24. SOUNDBITE (English) Alex Cameron, volunteer:

"Well, I have to admit I've noticed that the price of the butter that we buy goes up. So as a charity we're going to have to start spending more on the extra food that we buy to compliment the food that's surplus. I also think that it will have a knock-on effect when basic ingredients and foods go up in price, these are the people that are most affected by that."

25. Various of woman eating

26. Set up shot of Sarah Boumphrey, Director, Economies and Consumers for market researchers Euromonitor

27. SOUNDBITE (English) Sarah Boumphrey, Director, Economies and Consumers for Euromonitor:

"I think Brexit is going to have a negative impact on incomes across the whole spectrum, high-income earners and low-income earners. But the difference is that low-income earners have less room for manoeuvre. They can't direct their spending elsewhere. They can't save less to help with higher food prices. So they have less of a security net."

28. A diner at Food Cycle

29. An empty bowl

30. Diners at Food Cycle

31. Various of a man taking food from the People's Fridge

LEAD IN:

Designs inspired by the London Underground and Brexit are now on show in the new-look Design Museum in Kensington.

The new space is in a Grade-II listed piece of 1960s modernist architecture, three times larger than the Museum's previous home.

STORY-LINE:

Meet Mimus the mechanical robot who only wants to be your friend.

This 1,200kg industrial arm has been programmed to respond and interact with passersby.

Mimus is the one of the attractions in the new Design Museum in London.

Art critic Estelle Lovatt is one of the first people to get a look around the museum

"You know what I think of the new building, and I use the word sit as well, I love the fact that as soon as you walk in you can walk up the stairs and you can also sit on them. That struck me that there's so much humour here as well. You know I love the fact that this piece here behind me, I don't know whether to laugh at it or be afraid of it but it's the interactiveness of this museum that will make it steps ahead of, leap years ahead of the other museums that we go into now," she says.

The Design Museum outgrew its previous home on the South Bank of the Thames and has moved into Kensington, a district well-known for its important museums, including the Natural History Museum, the Science Museum and the Victoria and Albert Museum.

The new building occupies a Grade-II listed modernist site created in the 1960s for the Commonwealth Institute.

The restoration of the empty building took five years and required an £83 million investment.

Museum director Deyan Sudjic explains the importance of the move.

He says: "The design museum is here in its new home in Kensington, new home? Actually the transformation of a building from the 60s. We've moved from a charming converted banana ripening warehouse next to Tower Bridge here to this great piece of 60s architecture brought back to life. We've moved because we think design is to important to leave to the specialists, to the priesthood, we're trying to do here for contemporary design and architecture what the Tate Modern did for contemporary art. Turning something that was seen as on the margins of the wider conversation into something right at the centre. So we have three times the space, 100,000 square feet, we can offer free admission. We have a chance really to talk to a much wider audience why design is important."

The Design Museum opens with a striking exhibition called Fear and Love, which challenged 11 designers to react to a wide range of issues that affect the modern world.

Dutch designer Christien Meinderstma's installation Fibre Market explores the possibility of recycling our clothes and sorting them into their constituent parts.

The work displays mounds of brightly coloured wools.

A New York architect has created a space that looks at how social networking is affecting our pursuit of sex.

His work explores the phenomenon of the gay networking site Grindr.

One of the most topical works in the exhibition is Pan European Living Room.

In post-Brexit Britain the piece looks at how our interior design is so closely connected across Europe.

It takes a typical living room and furnishes it with furniture, wallpaper and designs from the 28 EU member states.

Justin McGuirk, chief curator at the Design Museum, says: "The average European living room, or our idea of the domestic interior, is really a construct of European cooperation and collaboration, trade agreements, designers from Britain and Holland working with manufacturers in Italy and Sweden and so in some senses the idea that one can pull out of that is an illusion."

The centre-piece of the room is a vertical blind featuring a barcode design of the EU member states' flags.

When the blind opens it reveals a vista of the shattered city of Rotterdam in 1945 at the end of World War II - a stark reminder of what can happen when European countries stop cooperating.

The Design Museum's deputy director Alice Black wants people to feel that they are involved in the evolving story of design.

She created a crowd-sourced feature asking people to nominate items in their everyday lives.

Black explains: "So behind me you will see a crowd-sourced wall, so what we did we asked our audiences what they wanted to see in a design museum, we sort of turned the table on them and said what do you think is good design, what in your every day design objects make a better life or a more beautiful life around you. So they sent us about 850 nominations from about 25 different countries and we selected 250 pieces that are on the wall behind me."

There surely can't be many museums where a Fisher Price talking telephone, a Nintendo Gameboy and the Holy Bible all share the same wall space.

The new Design Museum is expected to attract up to 650,000 visitors in its first year and is free to enter, for the first time.

London, UK - 17 November 2016

1. Wide of robotic arm

2. Close of same

3. Various set up shots of Estelle Lovatt taking selfie with robotic arm

4. SOUNDBITE (English) Estelle Lovatt, independent art critic:

"You know what I think of the new building, and I use the word sit as well, I love the fact that as soon as you walk in you can walk up the stairs and you can also sit on them. That struck me that there's so much humour here as well. You know I love the fact that this piece here behind me, I don't know whether to laugh with it or be afraid of it but it's the interactiveness of this museum that will make it steps ahead, leap years ahead of the other museums that we go into now."

5. Mid of robotic arm

6. Tilt up of entrance to Design Museum with stairs doubling up as seats

7. Wide tilt down from concrete ceiling to museum entrance

8. Various set up shots of walking up stairs and through museum

9. SOUNDBITE (English) Deyan Sudjic, director of Design Museum:

"The design museum is here in its new home in Kensington, new home? Actually the transformation of a building from the 60s. We've moved from a charming converted banana ripening warehouse next to Tower Bridge here to this great piece of 60s architecture brought back to life. We've moved because we think design is to important to leave to the specialists, to the priesthood, we're trying to do here for contemporary design and architecture what the Tate Modern did for contemporary art. Turning something that was seen as on the margins of the wider conversation into something right at the centre. So we have three times the space, 100,000 square feet, we can offer free admission. We have a chance really to talk to a much wider audience about why design is important."

10. Mid of exhibit Room Tone that uses wearable technology to record London city life

11. Various of exhibit Fibre Market that demonstrates how wool clothes can be recycled and sorted by colour

12. Mid of neon panel reading: (English) "Love/Fear"

13. Various of exhibit looking at the Grindr ( gay social network app) phenomenon

14. Various of exhibit by Chinese fashion designer Ma Ke who uses ancient wooden looms to create the fashions

15. Pull focus from Italian Arco lamp to British wallpaper by Nina Campbell

16. Wide of the Pan European Living Room exhibit - a room furnished with designs from each of the 28 member states of the EU

17. Pan left of blinds in the colours of EU member state flags#

18. Mid of Romanian coffee pot by Ero on a coffee table

19. Various set up shots of Justin McGuirk

20. SOUNDBITE (English) Justin McGuirk, chief curator, Design Museum:

"The average European living room, or our idea of the domestic interior, is really a construct of European cooperation and collaboration, trade agreements, designers from Britain and Holland working with manufacturers in Italy and Sweden and so in some senses the idea that one can pull out of that is an illusion."

21. Wide of Pan European Living Room exhibit with photograph of Rotterdam in 1945, destroyed after World War II as a backdrop

22. Various set up shots of Alice Black

23. SOUNDBITE (English) Alice Black, deputy director of the Design Museum:

"So behind me you will see a crowdsourced wall, so what we did we asked our audiences what they wanted to see in a design museum, we sort of turned the table on them and said what do you think is good design, what in your every day design objects make a better life or a more beautiful life around you. So they sent us about 850 nominations from about 25 different countries and we selected 250 pieces that are on the wall behind me."

24. Mid of crowdsourced design wall with Underground sign in centre

25. Close of Fisher Price talking telephone

26. Pan right from violin to Game Boy and Bible

27. Various exterior shots of Design Museum

LEAD IN:

Designs inspired by the London Underground and Brexit are now on show in the new-look Design Museum in Kensington.

The new space is in a Grade-II listed piece of 1960s modernist architecture, three times larger than the Museum's previous home.

STORY-LINE:

Meet Mimus the mechanical robot who only wants to be your friend.

This 1,200kg industrial arm has been programmed to respond and interact with passersby.

Mimus is the one of the attractions in the new Design Museum in London.

Art critic Estelle Lovatt is one of the first people to get a look around the museum

"You know what I think of the new building, and I use the word sit as well, I love the fact that as soon as you walk in you can walk up the stairs and you can also sit on them. That struck me that there's so much humour here as well. You know I love the fact that this piece here behind me, I don't know whether to laugh at it or be afraid of it but it's the interactiveness of this museum that will make it steps ahead of, leap years ahead of the other museums that we go into now," she says.

The Design Museum outgrew its previous home on the South Bank of the Thames and has moved into Kensington, a district well-known for its important museums, including the Natural History Museum, the Science Museum and the Victoria and Albert Museum.

The new building occupies a Grade-II listed modernist site created in the 1960s for the Commonwealth Institute.

The restoration of the empty building took five years and required an £83 million investment.

Museum director Deyan Sudjic explains the importance of the move.

He says: "The design museum is here in its new home in Kensington, new home? Actually the transformation of a building from the 60s. We've moved from a charming converted banana ripening warehouse next to Tower Bridge here to this great piece of 60s architecture brought back to life. We've moved because we think design is to important to leave to the specialists, to the priesthood, we're trying to do here for contemporary design and architecture what the Tate Modern did for contemporary art. Turning something that was seen as on the margins of the wider conversation into something right at the centre. So we have three times the space, 100,000 square feet, we can offer free admission. We have a chance really to talk to a much wider audience why design is important."

The Design Museum opens with a striking exhibition called Fear and Love, which challenged 11 designers to react to a wide range of issues that affect the modern world.

Dutch designer Christien Meinderstma's installation Fibre Market explores the possibility of recycling our clothes and sorting them into their constituent parts.

The work displays mounds of brightly coloured wools.

A New York architect has created a space that looks at how social networking is affecting our pursuit of sex.

His work explores the phenomenon of the gay networking site Grindr.

One of the most topical works in the exhibition is Pan European Living Room.

In post-Brexit Britain the piece looks at how our interior design is so closely connected across Europe.

It takes a typical living room and furnishes it with furniture, wallpaper and designs from the 28 EU member states.

Justin McGuirk, chief curator at the Design Museum, says: "The average European living room, or our idea of the domestic interior, is really a construct of European cooperation and collaboration, trade agreements, designers from Britain and Holland working with manufacturers in Italy and Sweden and so in some senses the idea that one can pull out of that is an illusion."

The centre-piece of the room is a vertical blind featuring a barcode design of the EU member states' flags.

When the blind opens it reveals a vista of the shattered city of Rotterdam in 1945 at the end of World War II - a stark reminder of what can happen when European countries stop cooperating.

The Design Museum's deputy director Alice Black wants people to feel that they are involved in the evolving story of design.

She created a crowd-sourced feature asking people to nominate items in their everyday lives.

Black explains: "So behind me you will see a crowd-sourced wall, so what we did we asked our audiences what they wanted to see in a design museum, we sort of turned the table on them and said what do you think is good design, what in your every day design objects make a better life or a more beautiful life around you. So they sent us about 850 nominations from about 25 different countries and we selected 250 pieces that are on the wall behind me."

There surely can't be many museums where a Fisher Price talking telephone, a Nintendo Gameboy and the Holy Bible all share the same wall space.

The new Design Museum is expected to attract up to 650,000 visitors in its first year and is free to enter, for the first time.

London, UK - 17 November 2016

1. Wide of robotic arm

2. Close of same

3. Various set up shots of Estelle Lovatt taking selfie with robotic arm

4. SOUNDBITE (English) Estelle Lovatt, independent art critic:

"You know what I think of the new building, and I use the word sit as well, I love the fact that as soon as you walk in you can walk up the stairs and you can also sit on them. That struck me that there's so much humour here as well. You know I love the fact that this piece here behind me, I don't know whether to laugh with it or be afraid of it but it's the interactiveness of this museum that will make it steps ahead, leap years ahead of the other museums that we go into now."

5. Mid of robotic arm

6. Tilt up of entrance to Design Museum with stairs doubling up as seats

7. Wide tilt down from concrete ceiling to museum entrance

8. Various set up shots of walking up stairs and through museum

9. SOUNDBITE (English) Deyan Sudjic, director of Design Museum:

"The design museum is here in its new home in Kensington, new home? Actually the transformation of a building from the 60s. We've moved from a charming converted banana ripening warehouse next to Tower Bridge here to this great piece of 60s architecture brought back to life. We've moved because we think design is to important to leave to the specialists, to the priesthood, we're trying to do here for contemporary design and architecture what the Tate Modern did for contemporary art. Turning something that was seen as on the margins of the wider conversation into something right at the centre. So we have three times the space, 100,000 square feet, we can offer free admission. We have a chance really to talk to a much wider audience about why design is important."

10. Mid of exhibit Room Tone that uses wearable technology to record London city life

11. Various of exhibit Fibre Market that demonstrates how wool clothes can be recycled and sorted by colour

12. Mid of neon panel reading: (English) "Love/Fear"

13. Various of exhibit looking at the Grindr ( gay social network app) phenomenon

14. Various of exhibit by Chinese fashion designer Ma Ke who uses ancient wooden looms to create the fashions

15. Pull focus from Italian Arco lamp to British wallpaper by Nina Campbell

16. Wide of the Pan European Living Room exhibit - a room furnished with designs from each of the 28 member states of the EU

17. Pan left of blinds in the colours of EU member state flags#

18. Mid of Romanian coffee pot by Ero on a coffee table

19. Various set up shots of Justin McGuirk

20. SOUNDBITE (English) Justin McGuirk, chief curator, Design Museum:

"The average European living room, or our idea of the domestic interior, is really a construct of European cooperation and collaboration, trade agreements, designers from Britain and Holland working with manufacturers in Italy and Sweden and so in some senses the idea that one can pull out of that is an illusion."

21. Wide of Pan European Living Room exhibit with photograph of Rotterdam in 1945, destroyed after World War II as a backdrop

22. Various set up shots of Alice Black

23. SOUNDBITE (English) Alice Black, deputy director of the Design Museum:

"So behind me you will see a crowdsourced wall, so what we did we asked our audiences what they wanted to see in a design museum, we sort of turned the table on them and said what do you think is good design, what in your every day design objects make a better life or a more beautiful life around you. So they sent us about 850 nominations from about 25 different countries and we selected 250 pieces that are on the wall behind me."

24. Mid of crowdsourced design wall with Underground sign in centre

25. Close of Fisher Price talking telephone

26. Pan right from violin to Game Boy and Bible

27. Various exterior shots of Design Museum

FOR CLEAN VERSION SEE STORY NUMBER: 4066587

LEAD IN:

Designs inspired by the London Underground and Brexit are now on show in the new-look Design Museum in Kensington.

The new space is in a Grade-II listed piece of 1960s modernist architecture, three times larger than the Museum's previous home.

STORY-LINE:

Meet Mimus the mechanical robot who only wants to be your friend.

This 1,200kg industrial arm has been programmed to respond and interact with passersby.

Mimus is the one of the attractions in the new Design Museum in London.

Art critic Estelle Lovatt is one of the first people to get a look around the museum

"You know what I think of the new building, and I use the word sit as well, I love the fact that as soon as you walk in you can walk up the stairs and you can also sit on them. That struck me that there's so much humour here as well. You know I love the fact that this piece here behind me, I don't know whether to laugh at it or be afraid of it but it's the interactiveness of this museum that will make it steps ahead of, leap years ahead of the other museums that we go into now," she says.

The Design Museum outgrew its previous home on the South Bank of the Thames and has moved into Kensington, a district well-known for its important museums, including the Natural History Museum, the Science Museum and the Victoria and Albert Museum.

The new building occupies a Grade-II listed modernist site created in the 1960s for the Commonwealth Institute.

The restoration of the empty building took five years and required an £83 million investment.

Museum director Deyan Sudjic explains the importance of the move.

He says: "The design museum is here in its new home in Kensington, new home? Actually the transformation of a building from the 60s. We've moved from a charming converted banana ripening warehouse next to Tower Bridge here to this great piece of 60s architecture brought back to life. We've moved because we think design is to important to leave to the specialists, to the priesthood, we're trying to do here for contemporary design and architecture what the Tate Modern did for contemporary art. Turning something that was seen as on the margins of the wider conversation into something right at the centre. So we have three times the space, 100,000 square feet, we can offer free admission. We have a chance really to talk to a much wider audience why design is important."

The Design Museum opens with a striking exhibition called Fear and Love, which challenged 11 designers to react to a wide range of issues that affect the modern world.

Dutch designer Christien Meinderstma's installation Fibre Market explores the possibility of recycling our clothes and sorting them into their constituent parts.

The work displays mounds of brightly coloured wools.

A New York architect has created a space that looks at how social networking is affecting our pursuit of sex.

His work explores the phenomenon of the gay networking site Grindr.

One of the most topical works in the exhibition is Pan European Living Room.

In post-Brexit Britain the piece looks at how our interior design is so closely connected across Europe.

It takes a typical living room and furnishes it with furniture, wallpaper and designs from the 28 EU member states.

Justin McGuirk, chief curator at the Design Museum, says: "The average European living room, or our idea of the domestic interior, is really a construct of European cooperation and collaboration, trade agreements, designers from Britain and Holland working with manufacturers in Italy and Sweden and so in some senses the idea that one can pull out of that is an illusion."

The centre-piece of the room is a vertical blind featuring a barcode design of the EU member states' flags.

When the blind opens it reveals a vista of the shattered city of Rotterdam in 1945 at the end of World War II - a stark reminder of what can happen when European countries stop cooperating.

The Design Museum's deputy director Alice Black wants people to feel that they are involved in the evolving story of design.

She created a crowd-sourced feature asking people to nominate items in their everyday lives.

Black explains: "So behind me you will see a crowd-sourced wall, so what we did we asked our audiences what they wanted to see in a design museum, we sort of turned the table on them and said what do you think is good design, what in your every day design objects make a better life or a more beautiful life around you. So they sent us about 850 nominations from about 25 different countries and we selected 250 pieces that are on the wall behind me."

There surely can't be many museums where a Fisher Price talking telephone, a Nintendo Gameboy and the Holy Bible all share the same wall space.

The new Design Museum is expected to attract up to 650,000 visitors in its first year and is free to enter, for the first time.

London, UK - 17 November 2016

1. Wide of robotic arm

2. Close of same

3. Various set up shots of Estelle Lovatt taking selfie with robotic arm

4. SOUNDBITE (English) Estelle Lovatt, independent art critic:

"You know what I think of the new building, and I use the word sit as well, I love the fact that as soon as you walk in you can walk up the stairs and you can also sit on them. That struck me that there's so much humour here as well. You know I love the fact that this piece here behind me, I don't know whether to laugh with it or be afraid of it but it's the interactiveness of this museum that will make it steps ahead, leap years ahead of the other museums that we go into now."

5. Mid of robotic arm

6. Tilt up of entrance to Design Museum with stairs doubling up as seats

7. Wide tilt down from concrete ceiling to museum entrance

8. Various set up shots of walking up stairs and through museum

9. SOUNDBITE (English) Deyan Sudjic, director of Design Museum:

"The design museum is here in its new home in Kensington, new home? Actually the transformation of a building from the 60s. We've moved from a charming converted banana ripening warehouse next to Tower Bridge here to this great piece of 60s architecture brought back to life. We've moved because we think design is to important to leave to the specialists, to the priesthood, we're trying to do here for contemporary design and architecture what the Tate Modern did for contemporary art. Turning something that was seen as on the margins of the wider conversation into something right at the centre. So we have three times the space, 100,000 square feet, we can offer free admission. We have a chance really to talk to a much wider audience about why design is important."

10. Mid of exhibit Room Tone that uses wearable technology to record London city life

11. Various of exhibit Fibre Market that demonstrates how wool clothes can be recycled and sorted by colour

12. Mid of neon panel reading: (English) "Love/Fear"

13. Various of exhibit looking at the Grindr ( gay social network app) phenomenon

14. Various of exhibit by Chinese fashion designer Ma Ke who uses ancient wooden looms to create the fashions

15. Pull focus from Italian Arco lamp to British wallpaper by Nina Campbell

16. Wide of the Pan European Living Room exhibit - a room furnished with designs from each of the 28 member states of the EU

17. Pan left of blinds in the colours of EU member state flags#

18. Mid of Romanian coffee pot by Ero on a coffee table

19. Various set up shots of Justin McGuirk

20. SOUNDBITE (English) Justin McGuirk, chief curator, Design Museum:

"The average European living room, or our idea of the domestic interior, is really a construct of European cooperation and collaboration, trade agreements, designers from Britain and Holland working with manufacturers in Italy and Sweden and so in some senses the idea that one can pull out of that is an illusion."

21. Wide of Pan European Living Room exhibit with photograph of Rotterdam in 1945, destroyed after World War II as a backdrop

22. Various set up shots of Alice Black

23. SOUNDBITE (English) Alice Black, deputy director of the Design Museum:

"So behind me you will see a crowdsourced wall, so what we did we asked our audiences what they wanted to see in a design museum, we sort of turned the table on them and said what do you think is good design, what in your every day design objects make a better life or a more beautiful life around you. So they sent us about 850 nominations from about 25 different countries and we selected 250 pieces that are on the wall behind me."

24. Mid of crowdsourced design wall with Underground sign in centre

25. Close of Fisher Price talking telephone

26. Pan right from violin to Game Boy and Bible

27. Various exterior shots of Design Museum