FOR CLEAN VERSION SEE STORY NUMBER: 4038463

LEAD IN:

UK wine industry experts are eyeing the upcoming vote on whether to leave the European Union with mixed feelings.

With producers and suppliers heavily reliant on pan-European trade, many remain unsure how Brexit will impact upon business.

STORY-LINE:

Sparkling wine on a summer's day in the English capital.

Glistening flutes and bottles in abundance, and a crowd of happy lunchtime drinkers add to the atmosphere of excitement and discovery, along with an impromptu game of ping pong.

It must be London Wine Week.

This is the third year of the festival, and this year is the most popular to date.

Festival director Emma Murphy says "It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved" .

But although these flutes of fizz are English sparkling wine, much of the wine the festival goers here are tasting is from EU member states such as France, Spain, Portugal, Italy and Germany.

The June 23 referendum on whether to quit the European Union is fast approaching. So is this something the industry should fear?

"I wouldn't have said so," says Murphy.

"Wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

At the festival hub on London's Devonshire Square, there are pop-up bars featuring wines from across Europe.

These two young graduate trainees are enjoying wines from Portugal, and with their festival wristband, it costs them just five British Pounds for a flight of three.

Oscar Stenbom and Anna Rogers both agree that things may well be different if Britain leaves the union.

"If it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be," says Anna, while Oscar is concerned about regulation and labelling:

"It would also be more difficult to know what you are drinking because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

The New Street wine shop has been taken over by the wine festival. They sell wines from all over the world but today they are holding a tasting featuring wines from Ribera del Duero in northern Spain.

Most wine drinkers know about the region of Rioja, but Bettina Lemm is informing these festival goers about the region she represents.

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero but I think that we're still establishing ourselves."

But if the UK is an important export market, is Brexit going to throw the proverbial spanner into the works? Lemm doesn't seem too worried "I think at the moment we're pretty confident as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment," she says.

Wine used to have a rather old fashioned reputation and a comparatively elderly demographic, but this has changed enormously in recent years.

The prevalence of wine clubs popping up in the UK is an indicator of wine's increasing popularity.

Tom Harrow of Honest Grapes explains why this is "I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people," he says.

With 125 venues across the metropolis taking part in this festival, there's plenty of opportunity to enjoy it with friends.

But with such enthusiasm for wine spreading across the country, June 23 could bring disruption, according to Harrow "It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up" .

However, the future might be bright in other, unexpected ways.

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least," says Harrow, and with apologies to climate change icon Al Gore, he adds that "global warming is a good thing for the UK sparkling wine trade."

Reports by the WSTA (Wine and Spirit Trade Association) suggest there is still some way to go as the UK comes in at number six on the list of sales of sparkling wine by origin - but it's rising year on year.

600 million bottles of wine are bottled in the UK.

This makes the UK wine market the sixth largest in the world, generating 173 billion British pounds of economic activity, according to the WSTA. 10 billion British pounds are made through sales.

Also being showcased here is one of the new kids on the alcohol block, Regal Rogue Vermouth.

According to brand founder Mark Ward, vermouth, by definition, is 75 percent wine. It must have wormwood and it must have an ABV (alcohol by volume) of 15 to 24 percent. These three things have to be in place for a producer to put vermouth on the bottle or it flouts recent EU regulations.

Ward, who was brought up in hospitality, began the project in Australia where he worked closely with top Australian chefs who introduced him to indigenous herbs and spices.

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort." he says.

Ward is attempting to educate the wine drinking market which, he believes, is mostly unaware of the fact that vermouth is fundamentally a wine.

This can only be helped by a new pop up for 2016, the Vermouth Bar.

The parent company of London Wine Week is the aptly named "Drink Up London", and they're already preparing for the 2017 event - Brexit or no Brexit.

FOR CLEAN VERSION SEE STORY NUMBER: 4038463

LEAD IN:

UK wine industry experts are eyeing the upcoming vote on whether to leave the European Union with mixed feelings.

With producers and suppliers heavily reliant on pan-European trade, many remain unsure how Brexit will impact upon business.

STORY-LINE:

Sparkling wine on a summer's day in the English capital.

Glistening flutes and bottles in abundance, and a crowd of happy lunchtime drinkers add to the atmosphere of excitement and discovery, along with an impromptu game of ping pong.

It must be London Wine Week.

This is the third year of the festival, and this year is the most popular to date.

Festival director Emma Murphy says "It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved" .

But although these flutes of fizz are English sparkling wine, much of the wine the festival goers here are tasting is from EU member states such as France, Spain, Portugal, Italy and Germany.

The June 23 referendum on whether to quit the European Union is fast approaching. So is this something the industry should fear?

"I wouldn't have said so," says Murphy.

"Wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

At the festival hub on London's Devonshire Square, there are pop-up bars featuring wines from across Europe.

These two young graduate trainees are enjoying wines from Portugal, and with their festival wristband, it costs them just five British Pounds for a flight of three.

Oscar Stenbom and Anna Rogers both agree that things may well be different if Britain leaves the union.

"If it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be," says Anna, while Oscar is concerned about regulation and labelling:

"It would also be more difficult to know what you are drinking because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

The New Street wine shop has been taken over by the wine festival. They sell wines from all over the world but today they are holding a tasting featuring wines from Ribera del Duero in northern Spain.

Most wine drinkers know about the region of Rioja, but Bettina Lemm is informing these festival goers about the region she represents.

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero but I think that we're still establishing ourselves."

But if the UK is an important export market, is Brexit going to throw the proverbial spanner into the works? Lemm doesn't seem too worried "I think at the moment we're pretty confident as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment," she says.

Wine used to have a rather old fashioned reputation and a comparatively elderly demographic, but this has changed enormously in recent years.

The prevalence of wine clubs popping up in the UK is an indicator of wine's increasing popularity.

Tom Harrow of Honest Grapes explains why this is "I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people," he says.

With 125 venues across the metropolis taking part in this festival, there's plenty of opportunity to enjoy it with friends.

But with such enthusiasm for wine spreading across the country, June 23 could bring disruption, according to Harrow "It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up" .

However, the future might be bright in other, unexpected ways.

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least," says Harrow, and with apologies to climate change icon Al Gore, he adds that "global warming is a good thing for the UK sparkling wine trade."

Reports by the WSTA (Wine and Spirit Trade Association) suggest there is still some way to go as the UK comes in at number six on the list of sales of sparkling wine by origin - but it's rising year on year.

600 million bottles of wine are bottled in the UK.

This makes the UK wine market the sixth largest in the world, generating 173 billion British pounds of economic activity, according to the WSTA. 10 billion British pounds are made through sales.

Also being showcased here is one of the new kids on the alcohol block, Regal Rogue Vermouth.

According to brand founder Mark Ward, vermouth, by definition, is 75 percent wine. It must have wormwood and it must have an ABV (alcohol by volume) of 15 to 24 percent. These three things have to be in place for a producer to put vermouth on the bottle or it flouts recent EU regulations.

Ward, who was brought up in hospitality, began the project in Australia where he worked closely with top Australian chefs who introduced him to indigenous herbs and spices.

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort." he says.

Ward is attempting to educate the wine drinking market which, he believes, is mostly unaware of the fact that vermouth is fundamentally a wine.

This can only be helped by a new pop up for 2016, the Vermouth Bar.

The parent company of London Wine Week is the aptly named "Drink Up London", and they're already preparing for the 2017 event - Brexit or no Brexit.

AP Television

London - 27 May 2016

1. Close of wine glasses

2. Bartender pouring sparkling wine

3. Tilt down on central courtyard at Devonshire Square, the hub for London Wine Week

4. Group of friends enjoying English sparkling wine

5. Men playing table tennis

6. Sign reading (English) "London Wine Week"

7. Set up shot of Emma Murphy, director of London Wine Week

8. SOUNDBITE (English) Emma Murphy, director of London Wine Week

"What's unique about it? It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved whether that's with offers, special menus or ticketed events across the week."

9. Two women with wine flight selection

10. SOUNDBITE (English) Emma Murphy, director of London Wine Week

(Responding to the question Do you think a Brexit will affect the wine industry negatively?)

"I wouldn't have said so, because I mean, I think, you know, wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

11. Sign reading (English) "Pop into our pop up wine bars"

12. Various of Portuguese wine pop up

13. Mid of graduate trainees in insurance Oscar Stenpom and Anna Rogers

14. Flight of Portuguese wines

15. SOUNDBITE (English) Oscar Stenbom and Anna Rogers, Insurance Graduate Trainees:

(Responding to question Do you think a Brexit will mean it will be more difficult for people to access quality wine?)

Stenbom: "Yes,"

Rogers: "I guess so, I mean if it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be."

Stenbom: "It would also be more difficult to know what you're drinking, because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

16. Pull focus of Spanish wine labels

17. Vintage bottles of fortified wine

18. Side view of Spanish wine bottles

19. Set up shot of Bettina Lemm with wines from Ribera del Duero in northern Spain

20. SOUNDBITE (English) Bettina Lemm, Westbury Communications (which represents the Ribera del Duero region in the UK):

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero, but I think that we're still establishing ourselves. A lot of people know some big names from the region, and we're just trying to bring attention to some other grape producers who might not yet have the same recognition."

21. Close of wine labels

22. SOUNDBITE (English) Bettina Lemm, Westbury Communications (who represent the Ribera del Duero region in the UK):

(Responding to the question are you worried about the possibility of a Brexit affecting your export market?)

"I think at the moment we're pretty confident, as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment."

23. Pan from mediaeval knight sculpture to pop up courtyard

24. Mid of Provence wines pop up

25. Establisher shot of Tom Harrow, wine director of Honest Grapes Wine Club

26. Close of Harrow eyeing the wine

27. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"There's been a real rise in wine clubs in London and the UK generally of late, and I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people."

28. Mid of woman laughing over a glass of wine

29. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and then bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up."

30. Woman at table with wine

31. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least - and even the whites, and to an extent the reds are really coming up. So I have to say it - sorry Al Gore - global warming is a good thing for the UK sparkling wine trade."

32. Various of English rose and white sparkling wines

33. Vermouth being poured into a glass

34. Various of "Regal Rogue" Vermouth bottle

35. Tilt up of Mark Ward, founder of Regal Rogue vermouth, and his produce

36. SOUNDBITE (English) Mark Ward, founder of Regal Rogue vermouth:

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort."

37. Crowd of London Wine Week attendees at the Vermouth Bar

38. Mid of vermouth cocktails being made

39. Focus pull of sign reading (English) "Drink Up"

LENGTH: 6:02

LEAD IN:

UK wine industry experts are eyeing the upcoming vote on whether to leave the European Union with mixed feelings.

With producers and suppliers heavily reliant on pan-European trade, many remain unsure how Brexit will impact upon business.

STORY-LINE:

Sparkling wine on a summer's day in the English capital.

Glistening flutes and bottles in abundance, and a crowd of happy lunchtime drinkers add to the atmosphere of excitement and discovery, along with an impromptu game of ping pong.

It must be London Wine Week.

This is the third year of the festival, and this year is the most popular to date.

Festival director Emma Murphy says "It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved" .

But although these flutes of fizz are English sparkling wine, much of the wine the festival goers here are tasting is from EU member states such as France, Spain, Portugal, Italy and Germany.

The June 23 referendum on whether to quit the European Union is fast approaching. So is this something the industry should fear?

"I wouldn't have said so," says Murphy.

"Wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

At the festival hub on London's Devonshire Square, there are pop-up bars featuring wines from across Europe.

These two young graduate trainees are enjoying wines from Portugal, and with their festival wristband, it costs them just five British Pounds for a flight of three.

Oscar Stenbom and Anna Rogers both agree that things may well be different if Britain leaves the union.

"If it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be," says Anna, while Oscar is concerned about regulation and labelling:

"It would also be more difficult to know what you are drinking because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

The New Street wine shop has been taken over by the wine festival. They sell wines from all over the world but today they are holding a tasting featuring wines from Ribera del Duero in northern Spain.

Most wine drinkers know about the region of Rioja, but Bettina Lemm is informing these festival goers about the region she represents.

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero but I think that we're still establishing ourselves."

But if the UK is an important export market, is Brexit going to throw the proverbial spanner into the works? Lemm doesn't seem too worried "I think at the moment we're pretty confident as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment," she says.

Wine used to have a rather old fashioned reputation and a comparatively elderly demographic, but this has changed enormously in recent years.

The prevalence of wine clubs popping up in the UK is an indicator of wine's increasing popularity.

Tom Harrow of Honest Grapes explains why this is "I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people," he says.

With 125 venues across the metropolis taking part in this festival, there's plenty of opportunity to enjoy it with friends.

But with such enthusiasm for wine spreading across the country, June 23 could bring disruption, according to Harrow "It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up" .

However, the future might be bright in other, unexpected ways.

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least," says Harrow, and with apologies to climate change icon Al Gore, he adds that "global warming is a good thing for the UK sparkling wine trade."

Reports by the WSTA (Wine and Spirit Trade Association) suggest there is still some way to go as the UK comes in at number six on the list of sales of sparkling wine by origin - but it's rising year on year.

600 million bottles of wine are bottled in the UK.

This makes the UK wine market the sixth largest in the world, generating 173 billion British pounds of economic activity, according to the WSTA. 10 billion British pounds are made through sales.

Also being showcased here is one of the new kids on the alcohol block, Regal Rogue Vermouth.

According to brand founder Mark Ward, vermouth, by definition, is 75 percent wine. It must have wormwood and it must have an ABV (alcohol by volume) of 15 to 24 percent. These three things have to be in place for a producer to put vermouth on the bottle or it flouts recent EU regulations.

Ward, who was brought up in hospitality, began the project in Australia where he worked closely with top Australian chefs who introduced him to indigenous herbs and spices.

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort." he says.

Ward is attempting to educate the wine drinking market which, he believes, is mostly unaware of the fact that vermouth is fundamentally a wine.

This can only be helped by a new pop up for 2016, the Vermouth Bar.

The parent company of London Wine Week is the aptly named "Drink Up London", and they're already preparing for the 2017 event - Brexit or no Brexit.

LEAD IN:

UK wine industry experts are eyeing the upcoming vote on whether to leave the European Union with mixed feelings.

With producers and suppliers heavily reliant on pan-European trade, many remain unsure how Brexit will impact upon business.

STORY-LINE:

Sparkling wine on a summer's day in the English capital.

Glistening flutes and bottles in abundance, and a crowd of happy lunchtime drinkers add to the atmosphere of excitement and discovery, along with an impromptu game of ping pong.

It must be London Wine Week.

This is the third year of the festival, and this year is the most popular to date.

Festival director Emma Murphy says "It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved" .

But although these flutes of fizz are English sparkling wine, much of the wine the festival goers here are tasting is from EU member states such as France, Spain, Portugal, Italy and Germany.

The June 23 referendum on whether to quit the European Union is fast approaching. So is this something the industry should fear?

"I wouldn't have said so," says Murphy.

"Wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

At the festival hub on London's Devonshire Square, there are pop-up bars featuring wines from across Europe.

These two young graduate trainees are enjoying wines from Portugal, and with their festival wristband, it costs them just five British Pounds for a flight of three.

Oscar Stenbom and Anna Rogers both agree that things may well be different if Britain leaves the union.

"If it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be," says Anna, while Oscar is concerned about regulation and labelling:

"It would also be more difficult to know what you are drinking because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

The New Street wine shop has been taken over by the wine festival. They sell wines from all over the world but today they are holding a tasting featuring wines from Ribera del Duero in northern Spain.

Most wine drinkers know about the region of Rioja, but Bettina Lemm is informing these festival goers about the region she represents.

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero but I think that we're still establishing ourselves."

But if the UK is an important export market, is Brexit going to throw the proverbial spanner into the works? Lemm doesn't seem too worried "I think at the moment we're pretty confident as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment," she says.

Wine used to have a rather old fashioned reputation and a comparatively elderly demographic, but this has changed enormously in recent years.

The prevalence of wine clubs popping up in the UK is an indicator of wine's increasing popularity.

Tom Harrow of Honest Grapes explains why this is "I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people," he says.

With 125 venues across the metropolis taking part in this festival, there's plenty of opportunity to enjoy it with friends.

But with such enthusiasm for wine spreading across the country, June 23 could bring disruption, according to Harrow "It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up" .

However, the future might be bright in other, unexpected ways.

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least," says Harrow, and with apologies to climate change icon Al Gore, he adds that "global warming is a good thing for the UK sparkling wine trade."

Reports by the WSTA (Wine and Spirit Trade Association) suggest there is still some way to go as the UK comes in at number six on the list of sales of sparkling wine by origin - but it's rising year on year.

600 million bottles of wine are bottled in the UK.

This makes the UK wine market the sixth largest in the world, generating 173 billion British pounds of economic activity, according to the WSTA. 10 billion British pounds are made through sales.

Also being showcased here is one of the new kids on the alcohol block, Regal Rogue Vermouth.

According to brand founder Mark Ward, vermouth, by definition, is 75 percent wine. It must have wormwood and it must have an ABV (alcohol by volume) of 15 to 24 percent. These three things have to be in place for a producer to put vermouth on the bottle or it flouts recent EU regulations.

Ward, who was brought up in hospitality, began the project in Australia where he worked closely with top Australian chefs who introduced him to indigenous herbs and spices.

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort." he says.

Ward is attempting to educate the wine drinking market which, he believes, is mostly unaware of the fact that vermouth is fundamentally a wine.

This can only be helped by a new pop up for 2016, the Vermouth Bar.

The parent company of London Wine Week is the aptly named "Drink Up London", and they're already preparing for the 2017 event - Brexit or no Brexit.

AP Television

London - 27 May 2016

1. Close of wine glasses

2. Bartender pouring sparkling wine

3. Tilt down on central courtyard at Devonshire Square, the hub for London Wine Week

4. Group of friends enjoying English sparkling wine

5. Men playing table tennis

6. Sign reading (English) "London Wine Week"

7. Set up shot of Emma Murphy, director of London Wine Week

8. SOUNDBITE (English) Emma Murphy, director of London Wine Week

"What's unique about it? It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved whether that's with offers, special menus or ticketed events across the week."

9. Two women with wine flight selection

10. SOUNDBITE (English) Emma Murphy, director of London Wine Week

(Responding to the question Do you think a Brexit will affect the wine industry negatively?)

"I wouldn't have said so, because I mean, I think, you know, wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

11. Sign reading (English) "Pop into our pop up wine bars"

12. Various of Portuguese wine pop up

13. Mid of graduate trainees in insurance Oscar Stenpom and Anna Rogers

14. Flight of Portuguese wines

15. SOUNDBITE (English) Oscar Stenbom and Anna Rogers, Insurance Graduate Trainees:

(Responding to question Do you think a Brexit will mean it will be more difficult for people to access quality wine?)

Stenbom: "Yes,"

Rogers: "I guess so, I mean if it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be."

Stenbom: "It would also be more difficult to know what you're drinking, because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

16. Pull focus of Spanish wine labels

17. Vintage bottles of fortified wine

18. Side view of Spanish wine bottles

19. Set up shot of Bettina Lemm with wines from Ribera del Duero in northern Spain

20. SOUNDBITE (English) Bettina Lemm, Westbury Communications (which represents the Ribera del Duero region in the UK):

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero, but I think that we're still establishing ourselves. A lot of people know some big names from the region, and we're just trying to bring attention to some other grape producers who might not yet have the same recognition."

21. Close of wine labels

22. SOUNDBITE (English) Bettina Lemm, Westbury Communications (who represent the Ribera del Duero region in the UK):

(Responding to the question are you worried about the possibility of a Brexit affecting your export market?)

"I think at the moment we're pretty confident, as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment."

23. Pan from mediaeval knight sculpture to pop up courtyard

24. Mid of Provence wines pop up

25. Establisher shot of Tom Harrow, wine director of Honest Grapes Wine Club

26. Close of Harrow eyeing the wine

27. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"There's been a real rise in wine clubs in London and the UK generally of late, and I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people."

28. Mid of woman laughing over a glass of wine

29. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and then bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up."

30. Woman at table with wine

31. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least - and even the whites, and to an extent the reds are really coming up. So I have to say it - sorry Al Gore - global warming is a good thing for the UK sparkling wine trade."

32. Various of English rose and white sparkling wines

33. Vermouth being poured into a glass

34. Various of "Regal Rogue" Vermouth bottle

35. Tilt up of Mark Ward, founder of Regal Rogue vermouth, and his produce

36. SOUNDBITE (English) Mark Ward, founder of Regal Rogue vermouth:

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort."

37. Crowd of London Wine Week attendees at the Vermouth Bar

38. Mid of vermouth cocktails being made

39. Focus pull of sign reading (English) "Drink Up"

LENGTH: 6:02

FOR CLEAN VERSION SEE STORY NUMBER: 4053826

LEAD IN:

Chocolates made with reindeer moss and 'duck crackling' are among the innovations at a speciality food fair in London.

Since the Brexit vote, many British producers are concerned that they can no longer rely on the EU market and are beginning to look to the east.

STORY-LINE:

It looks like intricately stitched fabric, but these are colourful cakes based on eastern henna designs.

The bright gold reds and pinks are aiming at markets all over the world. The company is called Sari after the ornately designed garments traditionally worn by women in India.

The foods and drinks found here are aimed at the top end of the market.

Many stall holders are hoping to find favour with restaurateurs, luxury food wholesalers, or high end supermarkets.

The director of the Speciality and Fine Food Fair is Soraya Gadelrab.

Gadelrab believes the UK especially London has an international cuisine that other markets are opening up to.

That's why next year there will see the launch of the Asian Speciality Food Fair in Singapore, a lucrative market chosen because consumers there are wealthy and becoming more cosmopolitan.

Gadelrab says: "People see the UK and London as ahead of the trends when it comes to food and drink and the latest products, the latest ways of eating, the latest styles, the latest diets, and I think that's something that countries around the world sometimes look to the UK and more specifically London to see what we're doing and at this show there's so many countries represented, there's so much food from around the world and we eat globally here in the UK every day. But not all countries do that and what we're finding is that other countries are starting to catch up with us so we're actually taking this show to Singapore next year and launching Speciality and Fine Food Asia."

Despite warnings from President Obama at the G20 summit in China at the weekend, Gadelrab is not gloomy about Britain's food industry after the UK leaves Britain.

She says: "Artisan biscuits, pies, it's a huge market there's the expat(riot) community, but there's also quite an affluent consumer there and they want the latest, the greatest products imported from all around the world and British food is really up there."

This company has been exporting gourmet Italian foods into Britain for forty years.

It's owner Toni Pirozzi helped to blaze the trail which has ensured that many people in Britain consume cheeses, hams, pastas and sauces which wouldn't have been easily available a few decades ago.

Exporters like Pirozzi see the UK as an important market.

While he isn't gloomy about the luxury food market, he believes there will be a downward pressure on prices.

According to Pirozzi: "Being in the exit (Brexit from EU) from the common market I think it's going to be a little problem for the Italian product. But not too much because the product is not going to be successful, but it's going to be a little outpriced and quite a lot of imitations, they're coming out produced in every part of the world, which they call Italian product, but they are not original."

Concern about authenticity is something that many food producers are worried about.

Tight restrictions in EU law ensure that the products of particular regions are protected.

For example you can't make sparkling wine and call champagne unless it's from the champagne produce region in France.

Pirozzi gives the example of a particular kind of Sicilian tomato.

"If you look at the ciliegino di Pachino, the original ciliegino di Pachino, only from Pachino do you have a different flavour, the vitamins, everything inside is beautiful because the area of Pachino is an area which is very salty, very windy and very hot. Now if you go only thirty kilometres from Pachino, you buy the same ciliegino, it looks the same. Now ciliegino comes from everywhere and the price...(gesticulates that the price goes down)."

A concern for luxury food producers in the UK is whether shoppers post-Brexit will still be happy to pay more for specialist products.

Gadelrab is optimistic: "People still want those beautiful indulgences and this is what this fair is all about, the handcrafted products with all the best ingredients, full of flavour, exciting flavour combinations and I think that's not something that's going to go away because when times are tough, maybe people scrimp on holidays and big TVs, but they're still going to treat themselves to a beautiful cake, or some lovely ham, or some hand reared beef, so it's here to stay."

New ideas and producers are developing all the time.

Adam Wilding is launching his new product here at the fair after three long years of testing and developing a 'duck crackling' to take on the British pork crackling market.

Crispy duck skins are sold in delicatessens in France and of course the Chinese gourmands have been creating crispy duck skin for centuries, but Wilding believes he's the first to think of marketing it in this way.

He says: "We've a good connection with pork crackling, this idea came about when I was running a menu for a canape event and just as I was going to sleep I thought, you know these ideas come to you sometimes at night, but the idea was to have crispy duck skin as a canape base. On top of that we put some duck pate and it kind of went so well that a little spark went off."

This product has yet to be distributed and Wilding doesn't want disclose who he is in talks with, but he says it is going well.

"There's an overwhelming interest, you can see this moment where people's brains, they compute the idea and they suddenly get it and they are like 'oh yes, I understand what this is'."

After a savoury snack, it's time for something sweet - and another launch of a very unusual product.

Not this actual size shoe adorned with artificial pearls, but something that Nordic and Scandinavian countries will recognise.

Chocolala is an Estonian company which has high hopes for these little bundles of reindeer moss chocolates

It's run by Kristi Lehtis, who goes hunting for the moss in the forests near her home, rather like the reindeer do.

She also forages for wild fruits to put in her chocolates.

"Blueberries and moss they grow together and while I was picking blueberries I thought it would be nice to take something from the forest along, something more and the moss is actually widely used by the chefs as well at the restaurants," she says.

"You can make it with beetroot for example and it's a pink moss, but we make it with chocolate you can caramelise it, we have lots of different ways and it gives texture because it's nice to have the chocolate plus the texture so together it's a great product and something that people haven't tried. There are a lot of people who want something special who have tried everything and they don't know what to give as a present, so this something that they haven't tried."

It remains to be seen whether chocolate moss will be appearing on people's Christmas lists this year.

London, UK - 4 September 2016

1. Close tilt up of ornately decorated cake inspired by henna designs

2. Close zoom out of silver cake

3. Pan of differently decorated cakes

4. Close zoom in on giant chocolate nuts and small glazed chocolates

5. Wide of chocolate producer talking to potential client

6. Wide of chocolate box with graphic designs

7. Close zoom in to artisanal Scotch eggs

8. Mid of man on pie stall chopping eggs for people to taste

9. Close of eggs

10. Wide of specialist bread and cake stall

11. Close tilt up of pies and breads

12. Zoom in to barrel of cheese

13. Mid of staff on Italian food stall

14. Various of event director Soraya Gadelrab trying specialist cheese at Italian stall

15. SOUNDBITE: (English) Soraya Gadelrab, director, Speciality and Fine Food Fair

"People see the UK and London as ahead of the trends when it comes to food and drink and the latest products, the latest ways of eating, the latest styles, the latest diets, and I think that's something that countries around the world sometimes look to the UK and more specifically London to see what we're doing and at this show there's so many countries represented, there's so much food from around the world and we eat globally here in the UK every day. But not all countries do that and what we're finding is that other countries are starting to catch up with us so we're actually taking this show to Singapore next year and launching Speciality and Fine Food Asia."

16. Mid zoom in on large flavoured meringues

17. Wide pan of chocolate shop

18. SOUNDBITE: (English) Soraya Gadelrab, director, Speciality and Fine Food Fair

"Artisan biscuits, pies, it's a huge market there's the expat(riot) community, but there's also quite an affluent consumer there and they want the latest, the greatest products imported from all around the world and British food is really up there."

19. Close of spoon scooping out Gorgonzola cheese

20. Mid of Toni Pirozzi, Italian food and specialist cheese exporter, giving his colleague the spoonful of Gorgonzola

21. Close of man tasting and savouring cheese

22. Close zoom in to Gorgonzola

23. SOUNDBITE: (English) Toni Pirozzi, Italian food exporter

"Being in the exit (Brexit from EU) from the common market, I think it's going to be a little problem for the Italian product. But not too much because the product is not going to be successful, but it's going to be a little outpriced and quite a lot of imitations, they're coming out produced in every part of the world, which they call Italian product, but they are not original."

24. Close of Gorgonzola being scooped out

25. SOUNDBITE: (English) Toni Pirozzi, Italian food exporter

"If you look at the ciliegino di Pachino, the original ciliegino di Pachino, only from Pachino do you have a different flavour, the vitamins, everything inside is beautiful because the area of Pachino is an area which is very salty, very windy and very hot. Now if you go only thirty kilometres from Pachino, you buy the same ciliegino, it looks the same. Now ciliegino comes from everywhere and the price...(gesticulates that the price goes down)."

26. Wide of food fair

27. Top mid of specialist food seller speaking to client

28. SOUNDBITE: (English) Soraya Gadelrab, Speciality and Fine Food Fair

"People still want those beautiful indulgences and this is what this fair is all about, the handcrafted products with all the best ingredients, full of flavour, exciting flavour combinations and I think that's not something that's going to go away because when times are tough, maybe people scrimp on holidays and big TVs, but they're still going to treat themselves to a beautiful cake, or some lovely ham, or some hand reared beef, so it's here to stay."

29. Mid of passerby being offered taste of crispy duck skin snacks described as duck crackling

30. SOUNDBITE: (English) Adam Wilding, chef and inventor of "Duck Crackling"

"We've a good connection with pork crackling, this idea came about when I was running a menu for a canape event and just as I was going to sleep I thought, you know these ideas come to you sometimes at night, but the idea was to have crispy duck skin as a canape base. On top of that we put some duck pate and it kind of went so well that a little spark went off."

31. Close of duck crackling in pots on tray

32. Mid of Wilding talking to colleague

33. Close of Wilding

34. Close of pots

35. SOUNDBITE: (English) Adam Wilding, chef and inventor of "Duck Crackling"

"There's an overwhelming interest, you can see this moment where people's brains, they compute the idea and they suddenly get it and they are like 'oh yes, I understand what this is'."

36. Close of chocolate shoe in real shoe size

37. Various of chocolate shoe being held outside of box

38. Close of reindeer moss chocolates being put into gift box

39. Close of moss chocolate

40. SOUNDBITE: (English) Kristi Lehtis, specialist chocolate maker, Chocolala

"So moss is a very special product."

41. Close of reindeer moss chocolate

42. SOUNDBITE: (English) Kristi Lehtis, specialist chocolate maker, Chocolala

"Blueberries and moss they grow together and while I was picking blueberries I thought it would be nice to take something from the forest along, something more and the moss is actually widely used by the chefs as well at the restaurants because you can make it with beetroot for example and it's a pink moss, but we make it with chocolate you can caramelise it we have lots of different ways and it gives texture because it's nice to have the chocolate plus the texture so together it's a great product and something that people haven't tried. There are a lot of people who want something special who have tried everything and they don't know what to give as a present, so this something that they haven't tried."

43. Close of carton filled with reindeer moss

44. Close of Lehtis

45. Mid of Lehtis filling gift box

LEAD IN:

Chocolates made with reindeer moss and 'duck crackling' are among the innovations at a speciality food fair in London.

Since the Brexit vote, many British producers are concerned that they can no longer rely on the EU market and are beginning to look to the east.

STORY-LINE:

It looks like intricately stitched fabric, but these are colourful cakes based on eastern henna designs.

The bright gold reds and pinks are aiming at markets all over the world. The company is called Sari after the ornately designed garments traditionally worn by women in India.

The foods and drinks found here are aimed at the top end of the market.

Many stall holders are hoping to find favour with restaurateurs, luxury food wholesalers, or high end supermarkets.

The director of the Speciality and Fine Food Fair is Soraya Gadelrab.

Gadelrab believes the UK especially London has an international cuisine that other markets are opening up to.

That's why next year there will see the launch of the Asian Speciality Food Fair in Singapore, a lucrative market chosen because consumers there are wealthy and becoming more cosmopolitan.

Gadelrab says: "People see the UK and London as ahead of the trends when it comes to food and drink and the latest products, the latest ways of eating, the latest styles, the latest diets, and I think that's something that countries around the world sometimes look to the UK and more specifically London to see what we're doing and at this show there's so many countries represented, there's so much food from around the world and we eat globally here in the UK every day. But not all countries do that and what we're finding is that other countries are starting to catch up with us so we're actually taking this show to Singapore next year and launching Speciality and Fine Food Asia."

Despite warnings from President Obama at the G20 summit in China at the weekend, Gadelrab is not gloomy about Britain's food industry after the UK leaves Britain.

She says: "Artisan biscuits, pies, it's a huge market there's the expat(riot) community, but there's also quite an affluent consumer there and they want the latest, the greatest products imported from all around the world and British food is really up there."

This company has been exporting gourmet Italian foods into Britain for forty years.

It's owner Toni Pirozzi helped to blaze the trail which has ensured that many people in Britain consume cheeses, hams, pastas and sauces which wouldn't have been easily available a few decades ago.

Exporters like Pirozzi see the UK as an important market.

While he isn't gloomy about the luxury food market, he believes there will be a downward pressure on prices.

According to Pirozzi: "Being in the exit (Brexit from EU) from the common market I think it's going to be a little problem for the Italian product. But not too much because the product is not going to be successful, but it's going to be a little outpriced and quite a lot of imitations, they're coming out produced in every part of the world, which they call Italian product, but they are not original."

Concern about authenticity is something that many food producers are worried about.

Tight restrictions in EU law ensure that the products of particular regions are protected.

For example you can't make sparkling wine and call champagne unless it's from the champagne produce region in France.

Pirozzi gives the example of a particular kind of Sicilian tomato.

"If you look at the ciliegino di Pachino, the original ciliegino di Pachino, only from Pachino do you have a different flavour, the vitamins, everything inside is beautiful because the area of Pachino is an area which is very salty, very windy and very hot. Now if you go only thirty kilometres from Pachino, you buy the same ciliegino, it looks the same. Now ciliegino comes from everywhere and the price...(gesticulates that the price goes down)."

A concern for luxury food producers in the UK is whether shoppers post-Brexit will still be happy to pay more for specialist products.

Gadelrab is optimistic: "People still want those beautiful indulgences and this is what this fair is all about, the handcrafted products with all the best ingredients, full of flavour, exciting flavour combinations and I think that's not something that's going to go away because when times are tough, maybe people scrimp on holidays and big TVs, but they're still going to treat themselves to a beautiful cake, or some lovely ham, or some hand reared beef, so it's here to stay."

New ideas and producers are developing all the time.

Adam Wilding is launching his new product here at the fair after three long years of testing and developing a 'duck crackling' to take on the British pork crackling market.

Crispy duck skins are sold in delicatessens in France and of course the Chinese gourmands have been creating crispy duck skin for centuries, but Wilding believes he's the first to think of marketing it in this way.

He says: "We've a good connection with pork crackling, this idea came about when I was running a menu for a canape event and just as I was going to sleep I thought, you know these ideas come to you sometimes at night, but the idea was to have crispy duck skin as a canape base. On top of that we put some duck pate and it kind of went so well that a little spark went off."

This product has yet to be distributed and Wilding doesn't want disclose who he is in talks with, but he says it is going well.

"There's an overwhelming interest, you can see this moment where people's brains, they compute the idea and they suddenly get it and they are like 'oh yes, I understand what this is'."

After a savoury snack, it's time for something sweet - and another launch of a very unusual product.

Not this actual size shoe adorned with artificial pearls, but something that Nordic and Scandinavian countries will recognise.

Chocolala is an Estonian company which has high hopes for these little bundles of reindeer moss chocolates

It's run by Kristi Lehtis, who goes hunting for the moss in the forests near her home, rather like the reindeer do.

She also forages for wild fruits to put in her chocolates.

"Blueberries and moss they grow together and while I was picking blueberries I thought it would be nice to take something from the forest along, something more and the moss is actually widely used by the chefs as well at the restaurants," she says.

"You can make it with beetroot for example and it's a pink moss, but we make it with chocolate you can caramelise it, we have lots of different ways and it gives texture because it's nice to have the chocolate plus the texture so together it's a great product and something that people haven't tried. There are a lot of people who want something special who have tried everything and they don't know what to give as a present, so this something that they haven't tried."

It remains to be seen whether chocolate moss will be appearing on people's Christmas lists this year.

London, UK - 4 September 2016

1. Close tilt up of ornately decorated cake inspired by henna designs

2. Close zoom out of silver cake

3. Pan of differently decorated cakes

4. Close zoom in on giant chocolate nuts and small glazed chocolates

5. Wide of chocolate producer talking to potential client

6. Wide of chocolate box with graphic designs

7. Close zoom in to artisanal Scotch eggs

8. Mid of man on pie stall chopping eggs for people to taste

9. Close of eggs

10. Wide of specialist bread and cake stall

11. Close tilt up of pies and breads

12. Zoom in to barrel of cheese

13. Mid of staff on Italian food stall

14. Various of event director Soraya Gadelrab trying specialist cheese at Italian stall

15. SOUNDBITE: (English) Soraya Gadelrab, director, Speciality and Fine Food Fair

"People see the UK and London as ahead of the trends when it comes to food and drink and the latest products, the latest ways of eating, the latest styles, the latest diets, and I think that's something that countries around the world sometimes look to the UK and more specifically London to see what we're doing and at this show there's so many countries represented, there's so much food from around the world and we eat globally here in the UK every day. But not all countries do that and what we're finding is that other countries are starting to catch up with us so we're actually taking this show to Singapore next year and launching Speciality and Fine Food Asia."

16. Mid zoom in on large flavoured meringues

17. Wide pan of chocolate shop

18. SOUNDBITE: (English) Soraya Gadelrab, director, Speciality and Fine Food Fair

"Artisan biscuits, pies, it's a huge market there's the expat(riot) community, but there's also quite an affluent consumer there and they want the latest, the greatest products imported from all around the world and British food is really up there."

19. Close of spoon scooping out Gorgonzola cheese

20. Mid of Toni Pirozzi, Italian food and specialist cheese exporter, giving his colleague the spoonful of Gorgonzola

21. Close of man tasting and savouring cheese

22. Close zoom in to Gorgonzola

23. SOUNDBITE: (English) Toni Pirozzi, Italian food exporter

"Being in the exit (Brexit from EU) from the common market, I think it's going to be a little problem for the Italian product. But not too much because the product is not going to be successful, but it's going to be a little outpriced and quite a lot of imitations, they're coming out produced in every part of the world, which they call Italian product, but they are not original."

24. Close of Gorgonzola being scooped out

25. SOUNDBITE: (English) Toni Pirozzi, Italian food exporter

"If you look at the ciliegino di Pachino, the original ciliegino di Pachino, only from Pachino do you have a different flavour, the vitamins, everything inside is beautiful because the area of Pachino is an area which is very salty, very windy and very hot. Now if you go only thirty kilometres from Pachino, you buy the same ciliegino, it looks the same. Now ciliegino comes from everywhere and the price...(gesticulates that the price goes down)."

26. Wide of food fair

27. Top mid of specialist food seller speaking to client

28. SOUNDBITE: (English) Soraya Gadelrab, Speciality and Fine Food Fair

"People still want those beautiful indulgences and this is what this fair is all about, the handcrafted products with all the best ingredients, full of flavour, exciting flavour combinations and I think that's not something that's going to go away because when times are tough, maybe people scrimp on holidays and big TVs, but they're still going to treat themselves to a beautiful cake, or some lovely ham, or some hand reared beef, so it's here to stay."

29. Mid of passerby being offered taste of crispy duck skin snacks described as duck crackling

30. SOUNDBITE: (English) Adam Wilding, chef and inventor of "Duck Crackling"

"We've a good connection with pork crackling, this idea came about when I was running a menu for a canape event and just as I was going to sleep I thought, you know these ideas come to you sometimes at night, but the idea was to have crispy duck skin as a canape base. On top of that we put some duck pate and it kind of went so well that a little spark went off."

31. Close of duck crackling in pots on tray

32. Mid of Wilding talking to colleague

33. Close of Wilding

34. Close of pots

35. SOUNDBITE: (English) Adam Wilding, chef and inventor of "Duck Crackling"

"There's an overwhelming interest, you can see this moment where people's brains, they compute the idea and they suddenly get it and they are like 'oh yes, I understand what this is'."

36. Close of chocolate shoe in real shoe size

37. Various of chocolate shoe being held outside of box

38. Close of reindeer moss chocolates being put into gift box

39. Close of moss chocolate

40. SOUNDBITE: (English) Kristi Lehtis, specialist chocolate maker, Chocolala

"So moss is a very special product."

41. Close of reindeer moss chocolate

42. SOUNDBITE: (English) Kristi Lehtis, specialist chocolate maker, Chocolala

"Blueberries and moss they grow together and while I was picking blueberries I thought it would be nice to take something from the forest along, something more and the moss is actually widely used by the chefs as well at the restaurants because you can make it with beetroot for example and it's a pink moss, but we make it with chocolate you can caramelise it we have lots of different ways and it gives texture because it's nice to have the chocolate plus the texture so together it's a great product and something that people haven't tried. There are a lot of people who want something special who have tried everything and they don't know what to give as a present, so this something that they haven't tried."

43. Close of carton filled with reindeer moss

44. Close of Lehtis

45. Mid of Lehtis filling gift box

LEADIN:

British food and drink producers are feeling the strains of Brexit at The International Food and Drink Event (IFE) in London.

The UK government announced today (Monday 20 March) that it will trigger Article 50 on March 29, which will formally begin the Brexit process.

With the uncertainty surrounding the outcome of the negotiations, many producers are considering expansion into new markets, particularly the United States.

STORYLINE:

Things are sizzling in London at IFE, the UK's largest food and drink trade show, with more than 29,000 visitors expected to attend.

The show brings together over 1,350 food producers from around the world - like this beefsteak from Poland.

Or these kebabs from Turkey...

Giant onions from Spain...

Or how about a mouthful of Chinese seaweed salad?

But by far the largest contingent at the event is from the UK, which is acting as the show's partner country for the first time.

This year's show features more than 700 British food and drink producers and gives them a shop window for the international buyers in attendance.

But uncertainty over Brexit is overshadowing the event, with Article 50 expected to be triggered on March 29.

Many exhibitors are small to mid scale food and drink producers who are concerned about how a break from the European Union will impact their growing businesses.

For those north of the border in Scotland, the situation is particularly uncertain, with calls from the Scottish National Party for a second vote on independence.

Callum MacInnes is a cheese maker and founder of Island Smokery on the far northerly Orkney Islands.

He's been producing smoked cheeses and butters for a high-end market for over ten years; his products can be found at hotels including the Burj Khalifa in Dubai.

MacInnes produces 40 tonnes of cheese every year and is currently moving to a larger factory to grow his business, but now he has to contend with more instability.

"It (Brexit and a second Scottish vote on independence) is alarming because we've no idea. Basically it's just more turmoil," he says.

"I mean, you have turmoil in a political situation, when people are uncertain, people don't spend, they always wait to see.

"So between another referendum and Brexit we're really between a rock and a hard place at the minute because nobody knows how it's going to pan out."

But MacInnes tries to remain positive about the political situation in Scotland and sees the benefit of new trade with the US.

With the fall in value of the pound against the dollar he has discovered his high-end cheeses and butters are suddenly much more affordable for Americans looking to invest in high-quality food.

He's just shipped his first export to the US after a positive trade event saw orders flooding in.

"It was specialist for a long time, it was maybe too expensive for the man on the street but because of the way the pound and the dollar has gone, it's now accessible to everyone," he says.

Just down the road in Orkney is one of the newest producers at the show; Kirkjuvagr gin has only been available since last August.

The company started in February, but by the time the first bottle rolled off the production line the Brexit vote had already been decided.

For Stephen Kemp, the director of Orkney Distilling Ltd., it spells trouble for his young company.

"I think Brexit doesn't necessarily spell a lot that's good right now, not for us, not out on the periphery of Britain in the north," he says.

"We very much rely on the British market and also being able to use Britain as a springboard to go to other markets round the world."

Kemp has many advantages basing his gin company in Orkney - for example, the Angelica root (one of the key botanicals used to flavour gin) grows naturally on the Scottish island.

But despite the positive reactions he's getting for his gin, Kemp says there could be difficulties ahead if the impact of Brexit on small businesses like his is not taken into consideration in the negotiations.

"It's sad to think that small producers like us will be penalised because there's been no indication how the support mechanism might work for the industries and for young companies like us," he says.

Welsh producers like the Celtic Pie Co. are also exhibiting at the show.

Like the Scots, many are also finding the prospect of Brexit negotiations a bit too salty.

Jessica Lea-Wilson is with Halen Mon Sea Salt co. from Anglesey, an island off the north coast of Wales.

Halen Mon has been hand harvesting high-end salt products from the waters around the island for the last 21 years.

A 100g packet of Anglesey sea-salt starts from around 4 British pounds (approx. $5 USD) and is called a finishing salt, added at the end of a dish rather than as a cooking ingredient.

The largest market for the Welsh company is in Spain, so a retreat from the EU is of real concern - particularly because it could mean losing its EU protected designation of origin status.

This could mean salt producers in other parts of the world could use the Anglesey name to promote their own salts.

"The protected designation of origin, this little symbol here, protected food names like Champagne or Parma ham or Melton Mowbray pork pies, this legislation is in place to protect our brands, make sure that they're not imitated and we're not quite sure what's going to happen when we leave the EU when it comes to that and that's really important to our business," says Lea-Wilson.

"So we're trying to highlight that and bring it to the government's attention."

Like many British producers at IFE, Lea-Wilson is already looking to new markets and also like many British producers she sees the US as a key growth area.

"We already have a growing market in the US and we're trying to see it as a positive thing that it might grow and that might be an opportunity for us, especially in terms of currency rates at the moment it's quite an attractive option for a lot of US buyers," she says.

Exhibitors are feeling the uncertainty, but remaining positive about the future.

Show director Soraya Gadelrab thinks there's a lot to be confident about in the British food industry.

"At the moment trading conditions are uncertain for some people and I think a big international trade show like this gives the UK suppliers an opportunity to say; 'Here we are, we're open for business.' But on top of that it shows new markets who perhaps haven't done a lot of imports from the UK previously, that we have such a plethora of on trend products to come and look at, but also it gives those buyers an opportunity to meet the suppliers face-to-face, talk to them and start talking to them about real genuine business," she says.

London attracts top chefs from around the world, who come to cook in the capital.

Peruvian chef Robert Ortiz from Lima restaurant in London is demonstrating his skills at the show.

Here he puts together a tiradito dish with raw scallops and spicy Peruvian yellow chillies.

IFE runs from 19-22 March at London's ExCel exhibition centre.

London, UK - 19 March 2017

1. Close of Polish beef steak frying on grill

2. Mid of chef speaking with show visitors

3. Close of steak being turned

4. Mid of chef serving visitors steak

5. Close of cooked steak

6. Wide of Turkish kebab

7. Close of kebab being shaved

8. Close of kebab cooking

9. Close of giant Spanish onion being placed on top of can

10. Various of Palestinian stand with dates

11. Close of bowl of seaweed salad from China

12. Various of man eating seaweed salad

13. Low shot of Callum MacInnes cutting Orkney smoked cheese

14. Close of cheese being cut

15. Close of Scottish flag of St Andrew

16. SOUNDBITE (English) Callum MacInnes, Founder of Island Smokery:

"It (Brexit and a second Scottish vote on independence) is alarming because we've no idea. Basically it's just more turmoil. I mean, you have turmoil in a political situation, when people are uncertain, people don't spend, they always wait to see. So between another referendum and Brexit we're really between a rock and a hard place at the minute because nobody knows how it's going to pan out."

17. Mid of MacInnes taking cheese from fridge

18. Close of smoked cheese being cut

19. Mid of MacInnes cutting cheese

20. SOUNDBITE (English) Callum MacInnes, Founder of Island Smokery:

"It was specialist for a long time, it was maybe too expensive for the man on the street but because of the way the pound and the dollar has gone, it's now accessible to everyone."

21. Close tilt down of Kirkjuvagr gin from Orkney, Scotland

22. Mid of Stephen Kemp of Kirkjuvagr talking with visitors

23. Close tilt up of show visitor sampling gin

24. Close of tap filling glass with gin

25. Various of Stephen Kemp drinking gin

26. SOUNDBITE (English) Stephen Kemp, Director of Orkney Distilling Ltd.:

"I think Brexit doesn't necessarily spell a lot that's good right now, not for us, not out on the periphery of Britain in the north. We very much rely on the British market, we rely also on being able to use Britain as a springboard to go to other markets round the world."

27. Close of jar containing Angelica root - a key ingredient in gin

28. Close of Angelica in hand

29. SOUNDBITE (English) Stephen Kemp, Director of Orkney Distilling Ltd.:

"It's sad to think that small producers like us I think will be penalised because there's been no indication of how the support mechanism might work for the industries and for young companies like us."

30. Mid pan right of sign reading: (Welsh/English) "Cymru/Wales"

31. Various of chef at the Celtic Pie Co. slicing steak and ale pie

32. Wide of Jessica Lea-Wilson from Halen Mon Anglesey Sea Salt co.

33. Close of Lea-Wilson

34. Close of bowl of sea salt

35. Mid of Lea-Wilson pouring salt into her hand

36. Close of salt in her hand

37. SOUNDBITE (English) Jessica Lea-Wilson, Brand Manager, Halen Mon Anglesey Sea Salt co.:

"The protected designation of origin, this little symbol here, protected food names like Champagne or Parma ham or Melton Mowbray pork pies, this legislation is in place to protect our brands, make sure that they're not imitated and we're not quite sure what's going to happen when we leave the EU when it comes to that and that's really important to our business. So we're trying to highlight that and bring it to the government's attention."

38. Extreme close of salt crystals in hand

39. SOUNDBITE (English) Jessica Lea-Wilson, Brand Manager, Halen Mon Anglesey Sea Salt co.:

"We already have a growing market in the US and we're trying to see it as a positive thing that it might grow and that might be an opportunity for us, especially in terms of currency rates at the moment it's quite an attractive option for a lot of US buyers."

40. Various setup shots of event director Soraya Gadelrab speaking to exhibitor

41. SOUNDBITE (English) Soraya Gadelrab, Show Director, the International Food and Drink Event:

"At the moment trading conditions are uncertain for some people and I think a big international trade show like this gives the UK suppliers an opportunity to say; 'Here we are, we're open for business.' But on top of that it shows new markets who perhaps haven't done a lot of imports from the UK previously, that we have such a plethora of on trend products to come and look at, but also it gives those buyers an opportunity to meet the suppliers face-to-face, talk to them and start talking about real genuine business."

42. Various of Robert Ortiz, chef from Lima restaurant in London, demonstrating Peruvian cooking onstage

LEADIN:

British food and drink producers are feeling the strains of Brexit at The International Food and Drink Event (IFE) in London.

The UK government announced today (Monday 20 March) that it will trigger Article 50 on March 29, which will formally begin the Brexit process.

With the uncertainty surrounding the outcome of the negotiations, many producers are considering expansion into new markets, particularly the United States.

STORYLINE:

Things are sizzling in London at IFE, the UK's largest food and drink trade show, with more than 29,000 visitors expected to attend.

The show brings together over 1,350 food producers from around the world - like this beefsteak from Poland.

Or these kebabs from Turkey...

Giant onions from Spain...

Or how about a mouthful of Chinese seaweed salad?

But by far the largest contingent at the event is from the UK, which is acting as the show's partner country for the first time.

This year's show features more than 700 British food and drink producers and gives them a shop window for the international buyers in attendance.

But uncertainty over Brexit is overshadowing the event, with Article 50 expected to be triggered on March 29.

Many exhibitors are small to mid scale food and drink producers who are concerned about how a break from the European Union will impact their growing businesses.

For those north of the border in Scotland, the situation is particularly uncertain, with calls from the Scottish National Party for a second vote on independence.

Callum MacInnes is a cheese maker and founder of Island Smokery on the far northerly Orkney Islands.

He's been producing smoked cheeses and butters for a high-end market for over ten years; his products can be found at hotels including the Burj Khalifa in Dubai.

MacInnes produces 40 tonnes of cheese every year and is currently moving to a larger factory to grow his business, but now he has to contend with more instability.

"It (Brexit and a second Scottish vote on independence) is alarming because we've no idea. Basically it's just more turmoil," he says.

"I mean, you have turmoil in a political situation, when people are uncertain, people don't spend, they always wait to see.

"So between another referendum and Brexit we're really between a rock and a hard place at the minute because nobody knows how it's going to pan out."

But MacInnes tries to remain positive about the political situation in Scotland and sees the benefit of new trade with the US.

With the fall in value of the pound against the dollar he has discovered his high-end cheeses and butters are suddenly much more affordable for Americans looking to invest in high-quality food.

He's just shipped his first export to the US after a positive trade event saw orders flooding in.

"It was specialist for a long time, it was maybe too expensive for the man on the street but because of the way the pound and the dollar has gone, it's now accessible to everyone," he says.

Just down the road in Orkney is one of the newest producers at the show; Kirkjuvagr gin has only been available since last August.

The company started in February, but by the time the first bottle rolled off the production line the Brexit vote had already been decided.

For Stephen Kemp, the director of Orkney Distilling Ltd., it spells trouble for his young company.

"I think Brexit doesn't necessarily spell a lot that's good right now, not for us, not out on the periphery of Britain in the north," he says.

"We very much rely on the British market and also being able to use Britain as a springboard to go to other markets round the world."

Kemp has many advantages basing his gin company in Orkney - for example, the Angelica root (one of the key botanicals used to flavour gin) grows naturally on the Scottish island.

But despite the positive reactions he's getting for his gin, Kemp says there could be difficulties ahead if the impact of Brexit on small businesses like his is not taken into consideration in the negotiations.

"It's sad to think that small producers like us will be penalised because there's been no indication how the support mechanism might work for the industries and for young companies like us," he says.

Welsh producers like the Celtic Pie Co. are also exhibiting at the show.

Like the Scots, many are also finding the prospect of Brexit negotiations a bit too salty.

Jessica Lea-Wilson is with Halen Mon Sea Salt co. from Anglesey, an island off the north coast of Wales.

Halen Mon has been hand harvesting high-end salt products from the waters around the island for the last 21 years.

A 100g packet of Anglesey sea-salt starts from around 4 British pounds (approx. $5 USD) and is called a finishing salt, added at the end of a dish rather than as a cooking ingredient.

The largest market for the Welsh company is in Spain, so a retreat from the EU is of real concern - particularly because it could mean losing its EU protected designation of origin status.

This could mean salt producers in other parts of the world could use the Anglesey name to promote their own salts.

"The protected designation of origin, this little symbol here, protected food names like Champagne or Parma ham or Melton Mowbray pork pies, this legislation is in place to protect our brands, make sure that they're not imitated and we're not quite sure what's going to happen when we leave the EU when it comes to that and that's really important to our business," says Lea-Wilson.

"So we're trying to highlight that and bring it to the government's attention."

Like many British producers at IFE, Lea-Wilson is already looking to new markets and also like many British producers she sees the US as a key growth area.

"We already have a growing market in the US and we're trying to see it as a positive thing that it might grow and that might be an opportunity for us, especially in terms of currency rates at the moment it's quite an attractive option for a lot of US buyers," she says.

Exhibitors are feeling the uncertainty, but remaining positive about the future.

Show director Soraya Gadelrab thinks there's a lot to be confident about in the British food industry.

"At the moment trading conditions are uncertain for some people and I think a big international trade show like this gives the UK suppliers an opportunity to say; 'Here we are, we're open for business.' But on top of that it shows new markets who perhaps haven't done a lot of imports from the UK previously, that we have such a plethora of on trend products to come and look at, but also it gives those buyers an opportunity to meet the suppliers face-to-face, talk to them and start talking to them about real genuine business," she says.

London attracts top chefs from around the world, who come to cook in the capital.

Peruvian chef Robert Ortiz from Lima restaurant in London is demonstrating his skills at the show.

Here he puts together a tiradito dish with raw scallops and spicy Peruvian yellow chillies.

IFE runs from 19-22 March at London's ExCel exhibition centre.

London, UK - 19 March 2017

1. Close of Polish beef steak frying on grill

2. Mid of chef speaking with show visitors

3. Close of steak being turned

4. Mid of chef serving visitors steak

5. Close of cooked steak

6. Wide of Turkish kebab

7. Close of kebab being shaved

8. Close of kebab cooking

9. Close of giant Spanish onion being placed on top of can

10. Various of Palestinian stand with dates

11. Close of bowl of seaweed salad from China

12. Various of man eating seaweed salad

13. Low shot of Callum MacInnes cutting Orkney smoked cheese

14. Close of cheese being cut

15. Close of Scottish flag of St Andrew

16. SOUNDBITE (English) Callum MacInnes, Founder of Island Smokery:

"It (Brexit and a second Scottish vote on independence) is alarming because we've no idea. Basically it's just more turmoil. I mean, you have turmoil in a political situation, when people are uncertain, people don't spend, they always wait to see. So between another referendum and Brexit we're really between a rock and a hard place at the minute because nobody knows how it's going to pan out."

17. Mid of MacInnes taking cheese from fridge

18. Close of smoked cheese being cut

19. Mid of MacInnes cutting cheese

20. SOUNDBITE (English) Callum MacInnes, Founder of Island Smokery:

"It was specialist for a long time, it was maybe too expensive for the man on the street but because of the way the pound and the dollar has gone, it's now accessible to everyone."

21. Close tilt down of Kirkjuvagr gin from Orkney, Scotland

22. Mid of Stephen Kemp of Kirkjuvagr talking with visitors

23. Close tilt up of show visitor sampling gin

24. Close of tap filling glass with gin

25. Various of Stephen Kemp drinking gin

26. SOUNDBITE (English) Stephen Kemp, Director of Orkney Distilling Ltd.:

"I think Brexit doesn't necessarily spell a lot that's good right now, not for us, not out on the periphery of Britain in the north. We very much rely on the British market, we rely also on being able to use Britain as a springboard to go to other markets round the world."

27. Close of jar containing Angelica root - a key ingredient in gin

28. Close of Angelica in hand

29. SOUNDBITE (English) Stephen Kemp, Director of Orkney Distilling Ltd.:

"It's sad to think that small producers like us I think will be penalised because there's been no indication of how the support mechanism might work for the industries and for young companies like us."

30. Mid pan right of sign reading: (Welsh/English) "Cymru/Wales"

31. Various of chef at the Celtic Pie Co. slicing steak and ale pie

32. Wide of Jessica Lea-Wilson from Halen Mon Anglesey Sea Salt co.

33. Close of Lea-Wilson

34. Close of bowl of sea salt

35. Mid of Lea-Wilson pouring salt into her hand

36. Close of salt in her hand

37. SOUNDBITE (English) Jessica Lea-Wilson, Brand Manager, Halen Mon Anglesey Sea Salt co.:

"The protected designation of origin, this little symbol here, protected food names like Champagne or Parma ham or Melton Mowbray pork pies, this legislation is in place to protect our brands, make sure that they're not imitated and we're not quite sure what's going to happen when we leave the EU when it comes to that and that's really important to our business. So we're trying to highlight that and bring it to the government's attention."

38. Extreme close of salt crystals in hand

39. SOUNDBITE (English) Jessica Lea-Wilson, Brand Manager, Halen Mon Anglesey Sea Salt co.:

"We already have a growing market in the US and we're trying to see it as a positive thing that it might grow and that might be an opportunity for us, especially in terms of currency rates at the moment it's quite an attractive option for a lot of US buyers."

40. Various setup shots of event director Soraya Gadelrab speaking to exhibitor

41. SOUNDBITE (English) Soraya Gadelrab, Show Director, the International Food and Drink Event:

"At the moment trading conditions are uncertain for some people and I think a big international trade show like this gives the UK suppliers an opportunity to say; 'Here we are, we're open for business.' But on top of that it shows new markets who perhaps haven't done a lot of imports from the UK previously, that we have such a plethora of on trend products to come and look at, but also it gives those buyers an opportunity to meet the suppliers face-to-face, talk to them and start talking about real genuine business."

42. Various of Robert Ortiz, chef from Lima restaurant in London, demonstrating Peruvian cooking onstage

LEAD IN:

With Brexit uncertainty and US sanctions hitting the industry, it's a tough time for Spanish wine makers.

But while many fear the UK and US import markets could collapse, they are also turning their attentions to the east and growing markets in Asia - where wine is increasingly becoming a favoured tipple.

STORY-LINE:

Over 2,000 different Spanish wines are being uncorked, poured, sniffed, swirled and tasted at Madrid's two-day International Wine Fair.

But despite the constant clink of glasses, the Spanish wine industry is going through a period of deep uncertainty due to Brexit and new US sanctions that are hitting the industry hard.

"It is as if everyone had stopped, while saying: 'Well, what's coming now?'" says Beatriz Garcia, commercial director of AvanteSelecta winery.

"There is a general halt, even though those measures have not yet been applied. There is a feeling of confusion and total uncertainty."

AvanteSelecta is Spain´s leading wine group, producing over 2.5 million bottles annually with strong commercial relationships with the US and UK.

In the continued absence of an exit deal between the UK and the EU, the threat of the UK crashing out of the bloc without a deal still looms.

That spells bad news for the Spanish wine market that relies heavily on UK consumption.

According to data from the Spanish Wine Market Observatory (OEMV), the UK counts for a third of all international sales of Rioja.

As a whole, the export market to the UK is worth 333 million euros.

Alberto Saldon is from the Zamora Company winery that owns La Rioja based wine producers Ramon Bilbao.  

"The EU exit of the British market is going to be a blow to the Spanish agri-food industry, specifically for the wine sector in which we are, because exports will be charged with fees and tariffs," he says.

"For a winery like ours, almost Rioja centenary, (the UK) it is a key and strategic market. We have to think what we are going to do to save this circumstance that we cannot control. Undoubtedly, it will affect our income statement."

The fizz is also waning in the Catalan region, famous for its sparkling white wine Cava.

"Market turbulence, trade wars, they are never good," says Toni De la Rosa Torello, the director of Torello winery.

"The Spanish agri-food sector is very powerful and every time there is a little earthquake, from the commercial point of view, we are worried, logically.

"In the last years, we have invested many efforts in export, (we have done) a great economic effort. And when something like this happens, something that your winery, the quality of your wine, you cannot control, then you get nervous."

But Spanish producers have been trying to take some steps to soften the blow of Brexit if and when it falls.

At the beginning of 2019, in order to ensure that British lovers of Spanish wine do not run out, many producers increased their stock of bottles in the UK.

Winemakers are also taking advice on the prospect of having to change labelling and how to deal with a potential collapse of the British pound.

In addition, exporters are working with the Spanish Wine Federation (FEV) that is talking to other EU wine associations about getting an agreement with the UK government on tariffs, certificates of origin and labelling.

"These uncertainties are a question of what will happen from the practical point of view," says the general manager of the FEV, José Luis Benitez.

"More than the fall in sales, (these uncertainties are about) what will happen with the shipment, what wineries are going to need.

"We have always said that in a mature market (like the UK), which is a very good connoisseur of Spanish wine, the fall in sales could come from other causes: for example, by an economic recession that could be produced by Brexit. For example, by a depreciation of the pound that could make our wines more expensive."

At the same time, Spain is among the four countries affected by new U.S. tariffs on European food, wine and other goods in response to illegal EU subsidies to plane maker Airbus.

The U.S. put tariffs worth $7.5 billion on EU goods like wine, cheese and olive oil, following a green light from the World Trade Organisation in a case involving illegal EU subsidies for Airbus.

The tariffs, which took effect on October 18, are ten percent for EU aircraft and 25 percent for everything else.

Spanish wine (fresh grapes, not sparkling), in less than two-litre bottles with less than 14 percent alcohol content, are target for a 25 percent duty.

In 2018, Spain exported 90 million litres of wine to the United States worth 325 million euros, according to the OEMV.

"Brexit will be for all European wines, affecting the French, Italians, Germans, which are our great competitors worldwide, both in quantity and quality," explains Adolfo Gatell, general manager of the Peñin Spanish wines guide.

"On the other hand, the United States tariffs are only for the wines of those countries that participated in the Airbus project because it is a reprisal for the EU economic help.

"So, this will not affect other (competitor) countries, such as Portugal, Italy, Greece, Austria. Other countries that are not within the (Airbus project)."

But there is still reason to celebrate.

Faced with this economic scenario, Spanish wineries are looking for solutions in other markets.

Thanks to the Economic Partnership Agreement (EPA), many wineries are knocking on doors in Canada and Japan.

Asia - particularly China, Hong Kong and South Korea - are also hot tickets for Spanish producers.

With a middle-class increasingly thirsty for reds, whites and bubbly, Spanish wine producers are pinning hopes on the China market.

Torres Sangre de Toro is one of the biggest foreign wines in China.

According to OEMV figures, in 2018, Spain exported 81 million litres of wine to China, worth 156 million euros.

Madrid, Spain - 28 October 2019

1. Close of man sniffing and swirling glass of wine and drinking it

2. Mid of two women laughing while clinking glasses and drinking wine

3. Close of women swirling glasses of white wine

4. Mid of a man uncorking bottle of wine

5. Close of man pouring red wine into glass

6. Mid of two Asian men sniffing, swirling and tasting wine

7. Close of woman sniffing and tasting wine

8. Wide of wine fair floor

9. SOUNDBITE (Spanish) Beatriz Garcia, Commercial Director of AvanteSelecta wine group:

"It is as if everyone had stopped, while saying: 'Well, what's coming now?' So, there is a general halt, even though those measures have not yet been applied. There is a feeling of confusion and total uncertainty."

10. Tilt up of man uncorking bottle of wine

11. Wide of man pouring Rioja wine for visitors

12. Mid of visitors tasting Rioja wine

13. Close of man swirling glass of red wine

14. Close of glass of red wine being contrasted against white tablecloth

15. SOUNDBITE (Spanish) Alberto Saldon, Spokesperson for Zamora Company winery:

"The EU exit of the British market is going to be a blow to the Spanish agri-food industry, specifically for the wine sector in which we are, because exports will be charged with fees and tariffs. For a winery like ours, almost Rioja centenary, (the UK) it is a key and strategic market. We have to think what we are going to do to save this circumstance that we cannot control. Undoubtedly, it will affect our income statement."

16. Close of bottle of sparkling white wine known as Cava being uncorked

17. Close sparkling white wine known as Cava being poured

18. Mid of two men tasting Cava in front of bottles

19. Tilt up from glass of sparkling white wine known as Cava to woman smiling and clinking glass

20. Various of Toni De la Rosa Torello, Director of Torello winery, pouring and tasting sparkling wine

21. SOUNDBITE (Spanish) Toni De la Rosa Torello, Director of Torello winery:

"Market turbulence, trade wars, they are never good. The Spanish agri-food sector is very powerful and every time there is a little earthquake, from the commercial point of view, we are worried, logically. In the last years, we have invested many efforts in export, (we have done) a great economic effort. And when something like this happens, something that your winery, the quality of your wine, you cannot control, then you get nervous."

22. Close of white wine being swirled in wine glass

23. Close of man tasting and drinking white wine

24. Wide of wine tasting room

25. Close of man sniffing two different wines

26. Mid of visitors tasting rose wine

27. Close of man swirling glass of rose wine, sniffing it and tasting it

Madrid, Spain - 23 October 2019

28. SOUNDBITE (Spanish) José Luis Benitez, General Manager, Spanish Wine Federation (FEV):

"Actually, these uncertainties are a question of what will happen from the practical point of view. More than the fall in sales, (these uncertainties are about) what will happen with the shipment, what wineries are going to need. We have always said that in a mature market (like the UK), which is a very good connoisseur of Spanish wine, the fall in sales could come from other causes: for example, by an economic recession that could be produced by Brexit. For example, by a depreciation of the pound that could make our wines more expensive."

FILE: Mezalocha, Spain - 7 May 2018

29. Various aerial shots of vineyards of Pago Ayles Winery

30. Wide of workers cleaning vineyard in preparation for grape growing season

Madrid, Spain - 28 October 2019

31. Close of red wine being poured into glasses

32. Mid of wine tasting room

33. Close of 2020 Peñin guidebook

34. Wide of wine fair floor

35. SOUNDBITE (Spanish) Adolfo Gatell, General Manager, Peñin guide:

"The situation between what could happen with the United States and Brexit is much different. Brexit will be for all European wines, affecting the French, Italians, Germans, which are our great competitors worldwide, both in quantity and quality. On the other hand, the United States tariffs are only for the wines of those countries that participated in the Airbus project because it is a reprisal for the EU economic help. So, this will not affect other (competitor) countries, such as Portugal, Italy, Greece, Austria. Other countries that are not within the (Airbus project)."

36. Mid of Asian men tasting wine

37. Close of Asian men tasting wine

38. Wide of two Asian women tasting wine

39. Close of Asian man taking picture of red wine

40. Zoom out from close of glasses clinking to wide of men drinking wine

LEAD IN:

With Brexit uncertainty and US sanctions hitting the industry, it's a tough time for Spanish wine makers.

But while many fear the UK and US import markets could collapse, they are also turning their attentions to the east and growing markets in Asia - where wine is increasingly becoming a favoured tipple.

STORY-LINE:

Over 2,000 different Spanish wines are being uncorked, poured, sniffed, swirled and tasted at Madrid's two-day International Wine Fair.

But despite the constant clink of glasses, the Spanish wine industry is going through a period of deep uncertainty due to Brexit and new US sanctions that are hitting the industry hard.

"It is as if everyone had stopped, while saying: 'Well, what's coming now?'" says Beatriz Garcia, commercial director of AvanteSelecta winery.

"There is a general halt, even though those measures have not yet been applied. There is a feeling of confusion and total uncertainty."

AvanteSelecta is Spain´s leading wine group, producing over 2.5 million bottles annually with strong commercial relationships with the US and UK.

In the continued absence of an exit deal between the UK and the EU, the threat of the UK crashing out of the bloc without a deal still looms.

That spells bad news for the Spanish wine market that relies heavily on UK consumption.

According to data from the Spanish Wine Market Observatory (OEMV), the UK counts for a third of all international sales of Rioja.

As a whole, the export market to the UK is worth 333 million euros.

Alberto Saldon is from the Zamora Company winery that owns La Rioja based wine producers Ramon Bilbao.  

"The EU exit of the British market is going to be a blow to the Spanish agri-food industry, specifically for the wine sector in which we are, because exports will be charged with fees and tariffs," he says.

"For a winery like ours, almost Rioja centenary, (the UK) it is a key and strategic market. We have to think what we are going to do to save this circumstance that we cannot control. Undoubtedly, it will affect our income statement."

The fizz is also waning in the Catalan region, famous for its sparkling white wine Cava.

"Market turbulence, trade wars, they are never good," says Toni De la Rosa Torello, the director of Torello winery.

"The Spanish agri-food sector is very powerful and every time there is a little earthquake, from the commercial point of view, we are worried, logically.

"In the last years, we have invested many efforts in export, (we have done) a great economic effort. And when something like this happens, something that your winery, the quality of your wine, you cannot control, then you get nervous."

But Spanish producers have been trying to take some steps to soften the blow of Brexit if and when it falls.

At the beginning of 2019, in order to ensure that British lovers of Spanish wine do not run out, many producers increased their stock of bottles in the UK.

Winemakers are also taking advice on the prospect of having to change labelling and how to deal with a potential collapse of the British pound.

In addition, exporters are working with the Spanish Wine Federation (FEV) that is talking to other EU wine associations about getting an agreement with the UK government on tariffs, certificates of origin and labelling.

"These uncertainties are a question of what will happen from the practical point of view," says the general manager of the FEV, José Luis Benitez.

"More than the fall in sales, (these uncertainties are about) what will happen with the shipment, what wineries are going to need.

"We have always said that in a mature market (like the UK), which is a very good connoisseur of Spanish wine, the fall in sales could come from other causes: for example, by an economic recession that could be produced by Brexit. For example, by a depreciation of the pound that could make our wines more expensive."

At the same time, Spain is among the four countries affected by new U.S. tariffs on European food, wine and other goods in response to illegal EU subsidies to plane maker Airbus.

The U.S. put tariffs worth $7.5 billion on EU goods like wine, cheese and olive oil, following a green light from the World Trade Organisation in a case involving illegal EU subsidies for Airbus.

The tariffs, which took effect on October 18, are ten percent for EU aircraft and 25 percent for everything else.

Spanish wine (fresh grapes, not sparkling), in less than two-litre bottles with less than 14 percent alcohol content, are target for a 25 percent duty.

In 2018, Spain exported 90 million litres of wine to the United States worth 325 million euros, according to the OEMV.

"Brexit will be for all European wines, affecting the French, Italians, Germans, which are our great competitors worldwide, both in quantity and quality," explains Adolfo Gatell, general manager of the Peñin Spanish wines guide.

"On the other hand, the United States tariffs are only for the wines of those countries that participated in the Airbus project because it is a reprisal for the EU economic help.

"So, this will not affect other (competitor) countries, such as Portugal, Italy, Greece, Austria. Other countries that are not within the (Airbus project)."

But there is still reason to celebrate.

Faced with this economic scenario, Spanish wineries are looking for solutions in other markets.

Thanks to the Economic Partnership Agreement (EPA), many wineries are knocking on doors in Canada and Japan.

Asia - particularly China, Hong Kong and South Korea - are also hot tickets for Spanish producers.

With a middle-class increasingly thirsty for reds, whites and bubbly, Spanish wine producers are pinning hopes on the China market.

Torres Sangre de Toro is one of the biggest foreign wines in China.

According to OEMV figures, in 2018, Spain exported 81 million litres of wine to China, worth 156 million euros.

Madrid, Spain - 28 October 2019

1. Close of man sniffing and swirling glass of wine and drinking it

2. Mid of two women laughing while clinking glasses and drinking wine

3. Close of women swirling glasses of white wine

4. Mid of a man uncorking bottle of wine

5. Close of man pouring red wine into glass

6. Mid of two Asian men sniffing, swirling and tasting wine

7. Close of woman sniffing and tasting wine

8. Wide of wine fair floor

9. SOUNDBITE (Spanish) Beatriz Garcia, Commercial Director of AvanteSelecta wine group:

"It is as if everyone had stopped, while saying: 'Well, what's coming now?' So, there is a general halt, even though those measures have not yet been applied. There is a feeling of confusion and total uncertainty."

10. Tilt up of man uncorking bottle of wine

11. Wide of man pouring Rioja wine for visitors

12. Mid of visitors tasting Rioja wine

13. Close of man swirling glass of red wine

14. Close of glass of red wine being contrasted against white tablecloth

15. SOUNDBITE (Spanish) Alberto Saldon, Spokesperson for Zamora Company winery:

"The EU exit of the British market is going to be a blow to the Spanish agri-food industry, specifically for the wine sector in which we are, because exports will be charged with fees and tariffs. For a winery like ours, almost Rioja centenary, (the UK) it is a key and strategic market. We have to think what we are going to do to save this circumstance that we cannot control. Undoubtedly, it will affect our income statement."

16. Close of bottle of sparkling white wine known as Cava being uncorked

17. Close sparkling white wine known as Cava being poured

18. Mid of two men tasting Cava in front of bottles

19. Tilt up from glass of sparkling white wine known as Cava to woman smiling and clinking glass

20. Various of Toni De la Rosa Torello, Director of Torello winery, pouring and tasting sparkling wine

21. SOUNDBITE (Spanish) Toni De la Rosa Torello, Director of Torello winery:

"Market turbulence, trade wars, they are never good. The Spanish agri-food sector is very powerful and every time there is a little earthquake, from the commercial point of view, we are worried, logically. In the last years, we have invested many efforts in export, (we have done) a great economic effort. And when something like this happens, something that your winery, the quality of your wine, you cannot control, then you get nervous."

22. Close of white wine being swirled in wine glass

23. Close of man tasting and drinking white wine

24. Wide of wine tasting room

25. Close of man sniffing two different wines

26. Mid of visitors tasting rose wine

27. Close of man swirling glass of rose wine, sniffing it and tasting it

Madrid, Spain - 23 October 2019

28. SOUNDBITE (Spanish) José Luis Benitez, General Manager, Spanish Wine Federation (FEV):

"Actually, these uncertainties are a question of what will happen from the practical point of view. More than the fall in sales, (these uncertainties are about) what will happen with the shipment, what wineries are going to need. We have always said that in a mature market (like the UK), which is a very good connoisseur of Spanish wine, the fall in sales could come from other causes: for example, by an economic recession that could be produced by Brexit. For example, by a depreciation of the pound that could make our wines more expensive."

FILE: Mezalocha, Spain - 7 May 2018

29. Various aerial shots of vineyards of Pago Ayles Winery

30. Wide of workers cleaning vineyard in preparation for grape growing season

Madrid, Spain - 28 October 2019

31. Close of red wine being poured into glasses

32. Mid of wine tasting room

33. Close of 2020 Peñin guidebook

34. Wide of wine fair floor

35. SOUNDBITE (Spanish) Adolfo Gatell, General Manager, Peñin guide:

"The situation between what could happen with the United States and Brexit is much different. Brexit will be for all European wines, affecting the French, Italians, Germans, which are our great competitors worldwide, both in quantity and quality. On the other hand, the United States tariffs are only for the wines of those countries that participated in the Airbus project because it is a reprisal for the EU economic help. So, this will not affect other (competitor) countries, such as Portugal, Italy, Greece, Austria. Other countries that are not within the (Airbus project)."

36. Mid of Asian men tasting wine

37. Close of Asian men tasting wine

38. Wide of two Asian women tasting wine

39. Close of Asian man taking picture of red wine

40. Zoom out from close of glasses clinking to wide of men drinking wine

As the United Kingdom and the European Union fought bitterly these past three years over the terms on which the island nation would leave the bloc, a dozen new Scotch Whisky distilleries opened in Scotland.

Despite concerns over the impact of Brexit on the scotch whisky industry – the EU is the largest single market for scotch whisky – Scottish distilleries seem unfazed by UK officially leaving the EU on Friday.

"Scottish whisky industry has proved itself to be a very robust industry," said David Brown, managing director at John Crabbie & Company, which recently revived a single malt distillery in Edinburgh.

"We will see what the politicians decide fairly soon we hope," he added. "But in the meantime, we are just getting on with producing scotch whisky because we know the demand globally, not just in Europe…is growing rapidly."

Scotland exported over 4 billion pounds (5.2 billion US dollars) worth of Scotch Whisky worldwide in 2018 according to the Scotch Whisky Association. The EU represents 30% of that market in value, followed by the United States which has 27%.

But demand in China, India and other markets in Asia is growing.

Added to this is a trend to drink less, but drink higher quality spirits. Single Malt scotch can be aged up to 50 years and sell for much more per bottle. In some economies drinking scotch whisky is also seen as a symbol status.

Still, being able to continue trading smoothly with geographically much closer European countries is vital to the industry.

"We have no desire to see tariffs being applied to say French wine and we would like to think that they have no desire to see tariffs applied to Scotch Whisky. So, as long as we all proceed on that basis, that should be fine," Brown said remaining positive about the future trading with the EU.

With Brexit out of the way whisky industry leaders have been pushing officials in the UK to renegotiate a 25% tariff imposed by the U.S. on EU luxury goods in October which slammed Scotch whisky. The move followed a dispute between the bloc and the Americans over subsidies given to Airbus and Boeing.

The heads of the Scotch Whisky Association and its American counterpart, the Distilled Spirits Council of the United States called onto the end of the tariffs on both sides of the Atlantic. In 2018, Scotland exported over 1 billion UK pounds in scotch whisky to the US.

"It is worrying," admitted Graham Blaikie, treasurer of the Scottish Licensed Trade Association.

"In Scotland, there are about 10-11,000 people employed in the whisky industry but a lot of the whisky distilleries are small communities tucked away in rural areas," he explained. "So with the politicians using it as political football, I hope they can put it at their feet and sort it and fix it."

Scotch whisky also attracts foreigners from across the globe. Around 2 million people visit the 130 Scottish distilleries annually, mostly tourists.

"I'd like to think that in this day and age with technology, people can cross the borders still very efficiently and without much hassle," said Blaikie who also owns a bar and grill serving 200 different whiskies.

"I certainly love it when tourists come in here."

Edinburgh – 30 January 2020

1. Various of distillation process to make scotch whisky

2. Distiller testing spirit

3. Close of spirit coming out of distillation process

4. Various of distiller working

5. Various of distillery

6. SOUNDBITE (English) David Brown, managing director at John Crabbie & Company, an Edinburgh-based scotch whisky company:

"Scottish whisky industry has proved itself to be a very robust industry, we go back a long time, making whisky is a long-term process and you have to plan a long way ahead. So, I think Scotch Whisky business will take all of this in its stride, we will see what the politicians decide fairly soon we hope. But in the meantime, we are just getting on with producing scotch whisky because we know the demand globally, not just in Europe, but globally, is enormous for scotch whisky and is growing rapidly."

7. Wide of distillery

8. SOUNDBITE (English) David Brown, managing director at John Crabbie & Company, an Edinburgh-based scotch whisky company:

"I think there are some concerns obviously when people start talking about tariffs, but I think a lot of common sense, certainly on the side of the producers both here and in Europe, that we hope will translate across to the politicians as well, that common sense will be applied. We have no desire to see tariffs being applied to say French wine and we would like to think that they have no desire to see tariffs applied to Scotch Whisky. So, as long as we all proceed on that basis, that should be fine."

9. Wide of Brown walking up to distillery

Whitecraig (outside Edinburgh) – 30 January 2020

10. Exterior of Mercat grill which serves 200 whiskies

11. Mid of Graham Blaikie, owner of Mercat grill and treasurer of the Scottish Licensed Trade Association pouring whisky at bar

12. Close of poster

13. Blaikie serving single malt whisky

14. Close of single malt whisky

15. Mid of various bottles

16. UPSOUND (English) "Here's a few for you to try, hopefully you'll enjoy something out of here, there is a whisky for everybody, we'll sip it normally, and then we'll just add a little bit of water without killing it. However, you can drink the whisky any way you want to do it, as long as you enjoy it and as long as you drink whisky. Slàinte! (Cheers in Scottish Gaelic)"

17. Wide of Blaikie working

18. Pull focus from Blaikie to map of Scotland

19. SOUNDBITE (English) Graham Blaikie, owner of Mercat grill and treasurer of the Scottish Licensed Trade Association:

"We'd hope that the government will start to negotiate with the United States to reduce the tariffs. It is worrying, in Scotland there are about 10-11,000 people employed in the whisky industry but a lot of the whisky distilleries are small communities tucked away in rural areas in Scotland and the actual communities are reliant on this. So with the politicians using it as political football, I hope they can put it at their feet and sort it and fix it."

20. Close of whisky

21. SOUNDBITE (English) Graham Blaikie, owner of Mercat grill and treasurer of the Scottish Licensed Trade Association:

"I'd like to think that in this day and age with technology, people can cross the borders still very efficiently and without much hassle. Again, we still like our holidays, we love the tourists in Scotland, I think the amount of tourist going to whisky distilleries is going up and up all the time. I certainly love it when tourists come in here. I just like to take the time out and explain to them about the whiskies and I'll let them try little bits."

22. Various of casks to be used for Scotch Whisky ageing

Bastian Heuser swirls the snifter of deep amber whisky before taking a sip, noting its sweet caramel flavour at first that then opens up with hints of spices, nuts and dried fruits.

It's not a single malt from a verdant Scottish glen, nor a sour mash bourbon from the hills of Tennessee - this is an award winning German rye whisky produced by the tiny Spreewood Distillery, nestled in a small town among the fields and forests of Brandenburg about an hour's drive from Berlin.

More and more micro operations like Spreewood have been opening up in recent years, focusing on small batches of quality whisky made from ingredients primarily locally sourced.

German whisky production has increased "massively", and already the number of distilleries outnumbers that of Scotland, according to Michaela Habbel, President of the German Whisky Distillers' Association.

However, "German whisky distilleries have still produced too little to really look at the global market for themselves" at this point in time, Habbel added.  

Indeed, the nascent whisky industry in Germany is dwarfed by others.

For example, Scotland's scotch whisky exports alone in 2017 were worth some 4.4 billion pounds (5.8 billion US dollars/5.1 billion euros), whereas Germany's entire production was worth 11.6 million euros (13.1 billion US dollars), according to government statistics.

With such a small overall production of about six million litres (about 1.6 million gallons) in 2017, German whisky is mostly sold on the domestic market.

But that doesn't mean that distillers like Heuser and Habbel aren't watching international politics, with whisky featuring prominently in two major issues at the moment - Brexit and US President Donald Trump's protectionist tariffs.

With 90 percent of Scotland's whisky exported, accounting for 20 percent of all British food and beverage exports, the Scotch Whisky Association - which spells "whisky" the European style without an "e" - is increasingly concerned about the looming Brexit decision to leave the European Union, especially if there is no deal on future trade relations.

Across the Atlantic, when Trump imposed tariffs on European steel and aluminum, the EU retaliated last year targeting "typically American" products, including Harley-Davidson motorcycles and bourbon whisky.

With duties looming for Scotch and already on bourbon, Habbel sees opportunity for German distillers.

But if the whisky tariffs turn into a long-term issue, Heuster says it would be to nobody's benefit.

Right now Spreewood only exports small quantities of whisky to Britain but as it expands its stocks it's hoping to increase that, and is eyeing possible exports to the US down the road.

Despite being sold mostly domestically, German whiskys are gaining international recognition, with a single malt from Habbel's Hillock Park Distillery winning double gold and being named the best whisky in the world by the "World Spirits Award" in 2017.

Hillock Park is one of the oldest German distilleries producing whisky today, with Habbel's father starting small quantities in 1977.

She said the business grew out of the distillery's production of "korn" liquor - basically moonshine - to provide the daily 200 millilitres (about 7 ounces) ration for coal miners in the industrial Ruhr region.

Whisky can be made from many different grains, and has to be aged at least three years in either oak casks that have previously been used to mature other liquor, or virgin oak casks.

Malt whisky is made from malted barley and can only be called Scotch if produced in Scotland, according to EU regulations, and is predominantly matured in used oak casks - the German product is known as single malt.

Bourbon must contain at least 51 percent corn, and rye whisky predominantly rye grain, and both are typically aged in virgin oak barrels, sometimes charred for different flavours.

It's been growing slowly in market share as Germans move away from more traditional liquors like korn and fruit brandy, and now makes up about 10 percent of the market, according to the Association of the German Spirit Industry and Importers.

German distillers tend to focus on using the raw ingredients readily available in the area, making whisky from rye, wheat, spelt and other grains, Habbel says.

With his neatly cuffed selvage jeans and peaked woolen flat cap, Heuser's still clearly more big-city Berlin than small town Brandenburg, but he says part of the distillery's appeal is its serene setting and natural approach.

In addition to using grain from the nearby fields, it draws water from the river that flows through the town of just over 600 people, and its brand name - Stork Club - is a reference to the 200 pairs of the birds that nest in the area.

The whisky is aged in three different types of oak barrels, two from American oaks and one German, which are mixed together at the end of the aging process for a unique flavour that garnered it several awards and a recent 93 rating in Jim Murray's authoritative Whisky Bible - placing it among the top ranked considered "brilliant."

With 500 barrels currently aging and ongoing expansion of storage facilities to accommodate plans to double that this year, Spreewood is growing but Heuser says Scotland's got nothing to worry about just yet.

Schlepzig - 27 February 2019

1. Bastian Heuser, co-owner of Spreewood Distillery, sniffing whisky in barrel

2. Heuser opening whisky bottle and pouring into glass

3. Heuser sniffing whisky

4. Heuser walking over to shelf with whisky bottles

5. Whisky bottles

6. SOUNDBITE (English) Bastian Heuser, co-owner of Spreewood Distillery:

"Rye whisky was always something we really loved because we used to work in bars, made lots of cocktails with rye whisky. And so we said 'OK, that is going to be our focus'. We immediately stopped to do everything else, and basically are now Germany's first distillery that produces solely rye whisky."

7. Employees checking alcoholic strength of whisky

8. Device showing alcoholic strength of the whisky

9. SOUNDBITE (English) Bastian Heuser, co-owner of Spreewood Distillery:

"I think we are, how do you say, (like) a little fly on the back of an elephant. So it's nothing really to be worried from the Scottish side (in terms of competition)."

10. Exterior of Spreewood Distillery

11. Sign at Spreewood Distillery

12. SOUNDBITE (English) Bastian Heuser, co-owner of Spreewood Distillery:

"If Brexit will come, and we don't know of the outcome yet, we have to see: do the prices rise high, do they just do minor price arrangements? We don't know yet. So, it might be a chance in the domestic market, but it definitely will be hard on us on the export into the UK."

Sprockhoevel - 28 February 2019

13. Mash silo

14. Production of whisky

15. Mash in silo

16. Michaela Habbel, President of the German whisky Distillers' Association, talking to colleague

17. SOUNDBITE (German) Michaela Habbel, President of the German whisky Distillers' Association:

"We cannot quantify exactly when the number of German distillers exceeded that of Scotland. The first statistics on this subject were not collected until 2013/2014, and it was, therefore, only then that it was actually discovered that we had an incredible diversity of distilleries in Germany, which was much greater than that in Scotland."

18. Habbel checking rye bag

19. Buckets with mash

20. SOUNDBITE (German) Michaela Habbel, President of the German whisky Distillers' Association:

"Currently the German whisky distilleries have still produced too little to really look at the global market for themselves. At the moment what we see is that production increases massively in German distilleries and what the global market makes of us, we will probably see in the next two to three years."

21. Silos

22. SOUNDBITE (German) Michaela Habbel, President of the German whisky Distillers' Association:

"The political situation which we are currently facing - such as Brexit or the present government in the United States - does not scare German distillers off. At the moment we are still mostly trading nationally, but for the future we do not set any limits for ourselves."

23. Pan to Habbel smelling undistilled whisky

24. Various exteriors of Habbel Distillery

+UPDATED EDIT AND SCRIPT+

FRA BEAUJOLAIS

SOURCE: ASSOCIATED PRESS

RESTRICTIONS: AP Clients Only

LENGTH: 7:56

SHOTLIST:

ASSOCIATED PRESS - AP CLIENTS ONLY

Paris, France - 21 November 2019

1. Various shots of Bernard Roques-Bouges, owner of 'Au Petit Chavignol' brasserie pouring Beaujolais Nouveau wine from cask into glass and testing it

2. Close up Beaujolais Nouveau in glasses

ASSOCIATED PRESS - AP CLIENTS ONLY

Saint-Jean-d'Ardieres, France - 12 November 2019

3. Close of 2019 Beaujolais Nouveau bottles on conveyor belt inside wine producer warehouse

4. Wide of bottling production line

5. Tracking shot of bottle along conveyor belt and General Director of Vinescence wine production company, Jean-Paul Civeyrac, walking towards labelling machine

6. Various of machine sticking labels on bottles

7. Mid of Civeyrac holding up bottle, UPSOUND (French) "So it's 2019 Beaujolais Nouveau, then you have the batch name and this indication that the wine comes from an environment-friendly farm."

8. Wide of line of bottles down conveyor belt and employees packing them in cardboard boxes

9. Mid of bottles down conveyor belt with fresh label reading 'Nouveau'

10. SOUNDBITE (French) Jean-Paul Civeyrac, General Director of Vinescence wine production company:

"The market for Beaujolais Nouveau like the one you see here is a global market – the first market in the world being Japan. The French market is also very important but you'll find some around the world, from the United States to Northern Europe. Eastern Europe countries also drink a lot (of Beaujolais Nouveau)."

11. Pan of bottle with fresh label reading 'Beaujolais'

12. Mid of box packed with 2019 Beaujolais Nouveau bottles down conveyor belt to stationing area

ASSOCIATED PRESS - AP CLIENTS ONLY

Romaneche-Thorins, France - 12 November 2019

13. Mid of Georges Duboeuf logo on side of warehouse of largest Beaujolais Nouveau producer

14. Tracking shot of Duboeuf President Franck Duboeuf walking across warehouse to last stacks of Beaujolais Nouveau yet to be shipped to clients

15. SOUNDBITE (French) Franck Duboeuf, President of Georges Duboeuf wine production company:

"This is the Beaujolais Nouveau that's being shipped to Boulogne and Calais (harbours on the Channel) to our client and then over here, we have another destination with our client (food industry wholesaler) Metro and it will be delivered to Paris."

16. Mid of Duboeuf looking at label on side of Beaujolais Nouveau shipment

17. Wide of Duboeuf standing outside wine shop with logo on façade

18. Pan of Duboeuf arranging bottles on table in front of him

19. Mid of 2019 Beaujolais Nouveau bottles on table with Duboeuf in foreground

20. Wide of showing bottle of rose

21. SOUNDBITE (French) Franck Duboeuf, President of Duboeuf wine production company:

"It's clear that if we didn't have a presence with this year's Beaujolais Nouveau, it could disappear from the (US) market altogether with such important competition and also because it's like a rendez-vous. If you miss the rendez-vous, it could, in following years, jeopardise what you've worked hard to build in 40 years. It was crucial that we save this campaign… in the future, it's the entire 2019 production, an entire region, an entire sector (that are threatened) and it's extremely complicated and worrying."

22. Close of 2019 Beaujolais Nouveau bottles produced for French and export markets by Georges Duboeuf wines

ASSOCIATED PRESS - AP CLIENTS ONLY

Villie-Morgon, France -12 November 2019

23. Close of Dominique Piron's 2019 Beaujolais Nouveau bottles

24. Wide of bottles sitting on top barrel with Piron in background leaning against stack of casks

25. Close of logo for Piron's winemaking company

26. SOUNDBITE (French) Dominique Piron, Winemaker and President of Beaujolais winemakers' association:

"Japan has lowered its taxes on imports but that doesn't mean they're buying more wine. China imports a lot of wine from Chile and Australia with no-tax deals between governments – that's unfair competition. Global wine trade is complicated nowadays especially at a time when competition is fierce. Globally, wine production is in overproduction and there's a tighter funnel when it comes to sales."

27. Mid of Piron during interview

28. SOUNDBITE (French) Dominique Piron, Winemaker and President of Beaujolais winemakers' association:

"We're lucky enough to see, in the past two or three years and with this new chapter that we're writing, Beaujolais sales on the increase, at a time when red wine consumption is going down globally in favour of Rose and white wines and with strong competition. Just an example: since the beginning of 2019 and up to the end of last August, the first 8 months of the year, French wine exports have fell by 2 percent. Three regions in France have seen theirs increase. The Loire valley with 4.5 percent, Burgundy at 5.5 percent and Beaujolais at 11 percent."

ASSOCIATED PRESS - AP CLIENTS ONLY

Chatillon, France - 13 November 2015

29. Wide of village of Chatillon, home to the Chasselay vineyard

30. Wide of Chasselay vineyard with view of Beaujolais hills

31. Wide of organic vines in row on Chasselay vineyard

32. Pull focus of vine branches

33. Wide of country road with sign showing direction to Chasselay 'Domaine'

34. Wide of Claire Chasselay wheeling boxes of Beaujolais Nouveau to back of van

35. Mid of Chasselay loading boxes into van

36. SOUNDBITE (French) Claire Chasselay, organic wine grower:

"Today, if you really want to make a living we have to stop selling our wines at a low price. We have to sell it at the right price and a price that generates a living wage for the winegrower but also the wine merchant and the restaurant owner. The right price. It's the same for all agricultural sectors. We're not asking to sell our bottles for 150 euros (166 US dollars) but an appropriate price. Consumers need to be – and I think they are – in a position to realise that they're ready to spend a little more for their wine or their meat or their cheese because they want to drink good quality products."

37. Wide of country road outside Chasselay family estate

ASSOCIATED PRESS - AP CLIENTS ONLY

Paris, France - 21 November 2019

38. Various shots of customers inside brasserie during lunchtime cheering and drinking Beaujolais

39. SOUNDBITE (French) Thierry Bobot, Parisian

"For me it's very good. Maybe there is a better one, that's possible, but it's very very good, very pleasant, very light with a very fruity aftertaste. For me, it's perfect but will everybody like it?."

40. Various shots of people drinking Beaujolais

LEADIN:

Celebration is the mot du jour in France’s Beaujolais region, with winemakers and sellers uncorking the season’s Beaujolais Nouveau with feasting and fanfare.

But uncertainty is clouding this year’s festivities as the French wine industry finds itself increasingly squeezed by unfavorable geopolitics and turbulent markets.

STORYLINE:

The wait is over as one of the year's most anticipated wine events is underway.

Parisians are enjoying a taste of the newly released Beaujolais Nouveau, the famous French young red wine whose unveiling is keenly anticipated every year by wine lovers around the world.

The grapes making up the wine in these bottles were harvested by hand only a few weeks ago.

At the Vinescence wine production company, wine was bottled and labelled ready for the market place.

Beaujolais, a region spanning 55 kilometers (34 miles) north of Lyon, has spent decades marketing its wines globally.

It now exports to more than 110 countries, according to statistics from Vinescence, which works with 310 winemakers in the area.

"The market for Beaujolais Nouveau like the one you see here is a global market – the first market in the world being Japan. The French market is also very important but you'll find some around the world, from the United States to Northern Europe. Eastern Europe countries also drink a lot (of Beaujolais Nouveau)," says the General Director of Vinescence, Jean-Paul Civeyrac.

An idiosyncratic wine known for its youth, rather than its age, Beaujolais Nouveau has seen particular success.

But considerable uncertainty is clouding this year's celebration, as the French wine industry finds itself increasingly squeezed by unfavourable geopolitics and turbulent markets.

New American tariffs are denting profits. Brexit still looms. Unrest in Hong Kong has shaken that market. And China is turning to Chilean and Argentine wines instead.

The Trump administration imposed the 25 percent import tax on most French still wines last month as part of a trade spat with the European Union over illegal subsidies for the aircraft giant Airbus.

Orders had already been placed, and places on planes or boats reserved, for this year's Beaujolais Nouveau by the time the tariffs took effect.

Producers said they struck up arrangements to shoulder part of the cost themselves — and distribute most of the rest along the supply chain — in order to retain their American clientele.

Franck Duboeuf, president of the largest Beaujolais Nouveau producer in the world, says the recent market developments are worrying.

"It's clear that if we didn't have a presence with this year's Beaujolais Nouveau, it could disappear from the (US) market altogether with such important competition and also because it's like a rendez-vous. If you miss the rendez-vous, it could, in following years, jeopardise what you've worked hard to build in 40 years. It was crucial that we save this campaign… in the future, it's the entire 2019 production, an entire region, an entire sector (that are threatened) and it's extremely complicated and worrying," he says.

On top of the tariffs, uncertainty lingers around future trade with the United Kingdom, which is heading toward an early election December 12 that will determine the future of Brexit.

When and how Brexit takes shape could impact the wine trade down the line.

Changing tastes complicate the picture further.

The Japanese, who were buying a "tsunami" of Beaujolais a decade ago, seem to be losing their appetite for the wine, says the President of Beaujolais winemakers' association Dominique Piron.

Twelve years ago, French winemakers sold one bottle of Beaujolais Nouveau for every 12 inhabitants in Japan — a total of 12 million bottles per year, according to Piron. Now, Japan imports about half that number.

"Japan has lowered its taxes on imports but that doesn't mean they're buying more wine. China imports a lot of wine from Chile and Australia with no-tax deals between governments – that's unfair competition. Global wine trade is complicated nowadays especially at a time when competition is fierce. Globally, wine production is in overproduction and there's a tighter funnel when it comes to sales."

Other Beaujolais producers, like organic winemaker Claire Chasselay, are orienting their businesses toward local consumers instead.

The size of winemaking operations in the region has grown with global demand.

Fifteen years ago, 4,000 producers made wine here; now, that number stands at 2,000, according to Piron, as big producers have acquired smaller operations and expanded their reach.

The Chasselay family, which has run vineyards north of Chatillon since the 15th century, has sought to buck that trend.

Chasselay says her philosophy centres around returning to winemaking's roots: small-scale, without pesticides, and focused on producing wine for mainly domestic consumers to pair with good food and lively company.

But she insists that Beaujolais Nouveau producers should not be selling their wine cheaply.

"Today, if you really want to make a living we have to stop selling our wines at a low price. We have to sell it at the right price and a price that generates a living wage for the winegrower but also the wine merchant and the restaurant owner. The right price," she says.

The Chasselays decided two decades ago to stop spraying with chemicals their vines, pre-empting the preference for organic products that has gripped younger consumers in recent years and placed pressure on winemakers to adapt their growing techniques.

Though they exported 6,000 of the 22,500 bottles of Beaujolais Nouveau they sold this year, Chasselay prefers to see her wine on nearby shelves and tables.

This year's Beaujolais Nouveau in now in Paris ( 21 November) being enjoyed by customers in the 'Au Petit Chavignol' brasserie.

Wine lover Thierry Bobot says he is happy with this year's vintage: " For me it's very good. Maybe there is a better one, that's possible, but it's very very good, very pleasant, very light with a very fruity aftertaste. For me, it's perfect but will everybody like it?."

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In late October, Matthew Jones was enjoying a rare "bit of normality" at his London barber shop in a year that has been short on that.

He was cutting hair and laughing with colleagues — when the news that the business would have to close for the second time landed.

Jones, 43, endured 15 weeks without any income after the three Sharpes barber shops he co-owns were forced to shut in the spring as the government imposed restrictions to slow the spread of the coronavirus.

The shops, including a tiny one in east London's Hackney neighborhood, had been open for four months when Prime Minister Boris Johnson ordered a new lockdown.

"This second lockdown has been tough because you are just building up your business again trying to get back to a normal lifestyle and then all of a sudden it is all taken away and you know we still have high rents to pay here," Jones said.

The United Kingdom saw a sharp resurgence of COVID-19 infections this autumn, and the government imposed a second round of restrictions.

The suffering caused by the virus has been especially acute in the UK, where more than 57,000 people have died in Europe's deadliest outbreak and the economy has plunged.

While small businesses all over the world are struggling as the virus forces many of them to close, many in the UK are also facing the economic uncertainty caused by Britain's exit from the European Union.

Many British businesses managed to survive the spring lockdown with generous aid from the government, including grants like the £10,000 ($13,300) grant Jones received and a program that pays a portion of wages to workers whose employers are struggling.

The measures have helped keep the unemployment rate relatively low at 4.8% — though it has been rising and is forecast to hit 7.5% next spring.

The latest round of restrictions could pack a bigger punch in the crucial weeks ahead of Christmas.

Even before the second lockdown was announced, a survey conducted by Britain's Office for National Statistics showed that one in seven UK companies reported having "little or no confidence" they would survive the next three months.

Jones estimates that the pandemic wiped out 60% of his income this year.

With his shops closed, the single dad, who has a 10-year-old daughter, is doing odd jobs on building sites — and praying that business will return enough to ease the pain once restrictions lift on December 2.

The five other barbers who work in his shops are self-employed, and trying to scrape by as well.

Hackney, where one of Jones' shops is based has seen steady gentrification in the past two decades.

Located in London's historically gritty East End, the borough is filled with trendy bars and expensive apartments.

Broadway Market itself is lined with some 60 small shops, cafes and restaurants, and before COVID-19 hit, the street would throng with locals and tourists coming for the hugely popular weekend market.

These days, some shops are doing better than others, but everyone is scrambling to adapt.

Jane Howe, who has run Broadway Bookshop since 2005, said the weekends would often get so busy that her shop would take in thousands of pounds in sales per day on the back of £7.99 books.  

For a shop that relies heavily on foot traffic, the cycles of coronavirus restrictions have been hard.

In June, Howe launched a website for the first time, but she says it does not replicate shopping in person where you might buy more than you intend.

Even once her doors reopened, the tiny space meant she couldn't welcome back her usual crowds.

Sales from the website don't come close to making up for the in-person sales she's lost — especially during the crucial Christmas period.

"It's very difficult to be open because we are only allowed five people in at a time," Howe said.

With the shop pulling in just over half what it used to, Howe has stopped paying herself and when one of her two employees left, she was not able to replace her.

Like Jones, she's managed to keep paying the rent thanks to a government grant.

She has also taken out a £50,000 state loan.  

Others haven't fared as well.

A much-loved bakery next to Sharpes that was part of a 66-year-old family-run chain closed for good, Jones said.

The bakery's closure stands in contrast to a trend seen on much of the street where butchers, fishmongers, greengrocers and delis have done relatively well thanks to a surge in interest from fairly affluent locals who are now working from home and shopping locally.

Popular coffee shop Climpsons struggled to adapt at first — the cafe was shut, the wholesale business almost completely wiped out, and 34 of the company's 42 workers went on the government furlough scheme in the first weeks of the pandemic, co-owner Danny Davies said.

But now on weekdays, Climpsons often serves more take-away coffees than before the pandemic.

That makes up for losses on the wholesale side, which supplied restaurants and offices.  

"It's not great for business. We're worried about some of our customers, they're struggling. I think we ourselves have managed to weather the storm thanks to some of the resources (government grants) available," Davies said.

Down the street, Grigorios Vaitsas says business at his deli, Isle of Olive, has not been too bad, even though he has closed his small indoor cafe and Christmas shopping events have been canceled.

But Vaitsas and his partner, Paulina, who import their products from Greece, have been losing sleep over another threat: Brexit.

The couple are worried about the tariffs and bureaucracy if Britain leaves the economic embrace of the EU at the end of the year with no deal in place.

That combined with the pandemic makes a "perfect storm," Vaitsas said.  

"If the tariffs and the logistics and all of that, you know, get the prices so high that our items are now considered luxury goods, then it really changes completely our business model and what we were planning to do," Vaitas said.

London - 17 November 2020

1. Wide of people on Broadway Market

2. Road sign for Broadway Market

3. People walking on Broadway Market

4. Exterior of Sharpes Barbers with owner Matthew Jones putting up Christmas lights in the window

5. Close of 'Sharpes' sign

6. Various of Jones cleaning chair inside barber shop

7. SOUNDBITE (English) Matthew Jones, co-owner of three barber shops including Sharpes:

"This second lockdown has been tough because you are just building up your business again trying to get back to a normal lifestyle and then all of a sudden it is all taken away and you know we still have high rents to pay here. So yeah it's been really tough."

8. Jane Howe, owner of Broadway Bookshop, walking into shop

9. Cutaway of books in window

10. Howe changing book display in the window

11. SOUNDBITE (English) Jane Howe, owner of The Broadway Bookshop:

"People don't always come in knowing what they want. They see things on tables and they buy them, they just pick them up, like you don't always stick to your shopping list you usually buy more than you intend and that happens more in person than it would online."

12. Cutaway of books in window

13. SOUNDBITE (English) Jane Howe, owner of The Broadway Bookshop:

"It's very difficult to be open with only allowed five people in at a time and queues on the pavement and people taking a long time to buy their stuff instead of thinking about other people and hurrying up… you know."

14. Exterior of Climpson and Sons coffee shop with people queuing outside

15. Close of Climpson and Sons coffee shop and queue

16. Close of food in window

17. SOUNDBITE (English) Danny Davies, Co-owner of Climpson and Sons coffee shop and wholesale coffee business:

"I mean it's not great for business. We're worried about some of our customers, they're struggling. I think we ourselves have managed to weather the storm thanks to some of the resources (government grants) available."

18. Food in window

19. Employee serving person at entrance

20. SOUNDBITE (English) Danny Davies, Co-owner of Climpson and Sons coffee shop and wholesale coffee business.

"At one point in time it was really hard to see how it was going to go back to normal again but then the summer just gone we've seen pretty good sales figures. I think next year it will be similar with a bit more optimism with the vaccine."

21. Shop front of Isle of Olive deli, with Christmas decorations around it

22. Various of Paulina Filippou, co-owner of Isle of Olive dusting pastries with icing sugar

23. Pastries being put on shelf

24. Grigorios Vaitsas, co-owner of Isle of Olive, at till

25. Products for sale

26. SOUNDBITE: (English) Grigorios Vaitsas, co-owner of Isle of Olive deli:

"We hear and we see near us a lot of business shutting down, we know about rising unemployment so the coming of Brexit would just, or a no-deal Brexit rather, would just be like the perfect storm in terms of retail."

27. Various of Filippou dishing olives into pot

28. SOUNDBITE: (English) Grigorios Vaitsas and Paulina Filippou, co-owners of Isle of Olive deli:

Vaitsas: "We wanted to, to, have items that they're not just a one-off purchase they become part of..."

Filippou: "Not luxury products, people have good food every day."

Vaitsas: "So, if the tariffs and the logistics and all of that, you know, get the prices so high that our items are now considered luxury goods, then it really changes completely our business model and what we were planning to do."

30. Bottles of olive oil on shelf

31. Wide of products on shelves

LEAD IN:

Last minute preparations are underway in the Beaujolais region ahead of the release of France's most famous young wine.

Beaujolais Nouveau producers are concerned about the impact US tariffs and increased competition will have on their industry.

But it seems the wine itself is tasting good this year.

STORY-LINE:

Production for one of the year's most anticipated wine events is underway.

The grapes making up the wine in these bottles were harvested by hand only a few weeks ago.

At the Vinescence wine production company, wine is being bottled and labelled ahead of the third Thursday of November, when winemakers and sellers are set to uncork the season's Beaujolais Nouveau with feasting and fanfare.

Beaujolais, a region spanning 55 kilometers (34 miles) north of Lyon, has spent decades marketing its wines globally.

It now exports to more than 110 countries, according to statistics from Vinescence, which works with 310 winemakers in the area.

"The market for Beaujolais Nouveau like the one you see here is a global market – the first market in the world being Japan. The French market is also very important but you'll find some around the world, from the United States to Northern Europe. Eastern Europe countries also drink a lot (of Beaujolais Nouveau)," says the General Director of Vinescence, Jean-Paul Civeyrac.

An idiosyncratic wine known for its youth, rather than its age, Beaujolais Nouveau has seen particular success.

But considerable uncertainty is clouding this year's celebration, as the French wine industry finds itself increasingly squeezed by unfavourable geopolitics and turbulent markets.

New American tariffs are denting profits. Brexit still looms. Unrest in Hong Kong has shaken that market. And China is turning to Chilean and Argentine wines instead.

The Trump administration imposed the 25 percent import tax on most French still wines last month as part of a trade spat with the European Union over illegal subsidies for the aircraft giant Airbus.

Orders had already been placed, and places on planes or boats reserved, for this year's Beaujolais Nouveau by the time the tariffs took effect.

Producers said they struck up arrangements to shoulder part of the cost themselves — and distribute most of the rest along the supply chain — in order to retain their American clientele.

Franck Duboeuf, president of the largest Beaujolais Nouveau producer in the world, says the recent market developments are worrying.

"It's clear that if we didn't have a presence with this year's Beaujolais Nouveau, it could disappear from the (US) market altogether with such important competition and also because it's like a rendez-vous. If you miss the rendez-vous, it could, in following years, jeopardise what you've worked hard to build in 40 years. It was crucial that we save this campaign… in the future, it's the entire 2019 production, an entire region, an entire sector (that are threatened) and it's extremely complicated and worrying," he says.

On top of the tariffs, uncertainty lingers around future trade with the United Kingdom, which is heading toward an early election December 12 that will determine the future of Brexit.

When and how Brexit takes shape could impact the wine trade down the line.

Changing tastes complicate the picture further.

The Japanese, who were buying a "tsunami" of Beaujolais a decade ago, seem to be losing their appetite for the wine, says the President of Beaujolais winemakers' association Dominique Piron.

Twelve years ago, French winemakers sold one bottle of Beaujolais Nouveau for every 12 inhabitants in Japan — a total of 12 million bottles per year, according to Piron. Now, Japan imports about half that number.

"Japan has lowered its taxes on imports but that doesn't mean they're buying more wine. China imports a lot of wine from Chile and Australia with no-tax deals between governments – that's unfair competition. Global wine trade is complicated nowadays especially at a time when competition is fierce. Globally, wine production is in overproduction and there's a tighter funnel when it comes to sales."

Other Beaujolais producers, like organic winemaker Claire Chasselay, are orienting their businesses toward local consumers instead.

The size of winemaking operations in the region has grown with global demand.

Fifteen years ago, 4,000 producers made wine here; now, that number stands at 2,000, according to Piron, as big producers have acquired smaller operations and expanded their reach.

The Chasselay family, which has run vineyards north of Chatillon since the 15th century, has sought to buck that trend.

Chasselay says her philosophy centres around returning to winemaking's roots: small-scale, without pesticides, and focused on producing wine for mainly domestic consumers to pair with good food and lively company.

But she insists that Beaujolais Nouveau producers should not be selling their wine cheaply.

"Today, if you really want to make a living we have to stop selling our wines at a low price. We have to sell it at the right price and a price that generates a living wage for the winegrower but also the wine merchant and the restaurant owner. The right price," she says.

The Chasselays decided two decades ago to stop spraying with chemicals their vines, pre-empting the preference for organic products that has gripped younger consumers in recent years and placed pressure on winemakers to adapt their growing techniques.

Though they exported 6,000 of the 22,500 bottles of Beaujolais Nouveau they sold this year, Chasselay prefers to see her wine on nearby shelves and tables.

Eight days before market day, she loaded one of the season's last orders into her van and drove it 17 kilometers to the wine shop and restaurant of Gaetan Vial in Charbonnières-les-Bains.

Swirling the light red around in his mouth, Vial pronounced it "top-notch."

"It has this fresh aftertaste that makes you want to pour yourself another glass. It has strength in taste and substance, so everything you need," Vial says.

"Yet another good year."

Saint-Jean-d'Ardieres, France - 12 November 2019

1. Close of 2019 Beaujolais Nouveau bottles on conveyor belt inside wine producer warehouse

2. Wide of bottling production line

3. Tracking shot of bottle along conveyor belt and General Director of Vinescence wine production company, Jean-Paul Civeyrac, walking towards labelling machine

4. Various of machine sticking labels on bottles

5. Mid of Civeyrac holding up bottle, UPSOUND (French) "So it's 2019 Beaujolais Nouveau, then you have the batch name and this indication that the wine comes from an environment-friendly farm."

6. Wide of line of bottles down conveyor belt and employees packing them in cardboard boxes

7. Mid of bottles down conveyor belt with fresh label reading 'Nouveau'

8. SOUNDBITE (French) Jean-Paul Civeyrac, General Director of Vinescence wine production company:

"The market for Beaujolais Nouveau like the one you see here is a global market – the first market in the world being Japan. The French market is also very important but you'll find some around the world, from the United States to Northern Europe. Eastern Europe countries also drink a lot (of Beaujolais Nouveau)."

9. Pan of bottle with fresh label reading 'Beaujolais'

10. Mid of box packed with 2019 Beaujolais Nouveau bottles down conveyor belt to stationing area

Romaneche-Thorins, France - 12 November 2019

11. Mid of Georges Duboeuf logo on side of warehouse of largest Beaujolais Nouveau producer

12. Tracking shot of Duboeuf President Franck Duboeuf walking across warehouse to last stacks of Beaujolais Nouveau yet to be shipped to clients

13. SOUNDBITE (French) Franck Duboeuf, President of Georges Duboeuf wine production company:

"This is the Beaujolais Nouveau that's being shipped to Boulogne and Calais (harbours on the Channel) to our client and then over here, we have another destination with our client (food industry wholesaler) Metro and it will be delivered to Paris."

14. Mid of Duboeuf looking at label on side of Beaujolais Nouveau shipment

15. Wide of Duboeuf standing outside wine shop with logo on façade

16. Pan of Duboeuf arranging bottles on table in front of him

17. Mid of 2019 Beaujolais Nouveau bottles on table with Duboeuf in foreground

18. Wide of showing bottle of rose

19. SOUNDBITE (French) Franck Duboeuf, President of Duboeuf wine production company:

"It's clear that if we didn't have a presence with this year's Beaujolais Nouveau, it could disappear from the (US) market altogether with such important competition and also because it's like a rendez-vous. If you miss the rendez-vous, it could, in following years, jeopardise what you've worked hard to build in 40 years. It was crucial that we save this campaign… in the future, it's the entire 2019 production, an entire region, an entire sector (that are threatened) and it's extremely complicated and worrying."

20. Close of 2019 Beaujolais Nouveau bottles produced for French and export markets by Georges Duboeuf wines

Villie-Morgon, France -12 November 2019

21. Close of Dominique Piron's 2019 Beaujolais Nouveau bottles

22. Wide of bottles sitting on top barrel with Piron in background leaning against stack of casks

23. Close of logo for Piron's winemaking company

24. SOUNDBITE (French) Dominique Piron, Winemaker and President of Beaujolais winemakers' association:

"Japan has lowered its taxes on imports but that doesn't mean they're buying more wine. China imports a lot of wine from Chile and Australia with no-tax deals between governments – that's unfair competition. Global wine trade is complicated nowadays especially at a time when competition is fierce. Globally, wine production is in overproduction and there's a tighter funnel when it comes to sales."

25. Mid of Piron during interview

26. SOUNDBITE (French) Dominique Piron, Winemaker and President of Beaujolais winemakers' association:

"We're lucky enough to see, in the past two or three years and with this new chapter that we're writing, Beaujolais sales on the increase, at a time when red wine consumption is going down globally in favour of Rose and white wines and with strong competition. Just an example: since the beginning of 2019 and up to the end of last August, the first 8 months of the year, French wine exports have fell by 2 percent. Three regions in France have seen theirs increase. The Loire valley with 4.5 percent, Burgundy at 5.5 percent and Beaujolais at 11 percent."

Chatillon, France - 13 November 2015

27. Wide of village of Chatillon, home to the Chasselay vineyard

28. Wide of Chasselay vineyard with view of Beaujolais hills

29. Wide of organic vines in row on Chasselay vineyard

30. Pull focus of vine branches

31. Wide of country road with sign showing direction to Chasselay 'Domaine'

32. Wide of Claire Chasselay wheeling boxes of Beaujolais Nouveau to back of van

33. Mid of Chasselay loading boxes into van

34. SOUNDBITE (French) Claire Chasselay, organic wine grower:

"Today, if you really want to make a living we have to stop selling our wines at a low price. We have to sell it at the right price and a price that generates a living wage for the winegrower but also the wine merchant and the restaurant owner. The right price. It's the same for all agricultural sectors. We're not asking to sell our bottles for 150 euros (166 US dollars) but an appropriate price. Consumers need to be – and I think they are – in a position to realise that they're ready to spend a little more for their wine or their meat or their cheese because they want to drink good quality products."

35. Wide of country road outside Chasselay family estate

Charbonniere-les-Bains, France - 13 November 2015

36. Wide of Chasselay holding door of shop as wine shop manager and oenologist Gaetan Vial wheels in boxes of Beaujolais Nouveau

37. Mid of Vial placing boxes along wall at back of shop

38. Mid of cork being pulled out of 2019 Nouveau bottle

39. Mid of wine being poured into glasses

40. Mid of Vial reaching for glass and smelling wine

41. Mid of Vial tasting wine

42. SOUNDBITE (French) Gaëtan Vial, Wine shop manager and oenologist:

"It has this fresh aftertaste that makes you want to pour yourself another glass. It has strength in taste and substance, so everything you need. You also have the taste of the fruit that's typical of Beaujolais Nouveau and it's balanced. It also has this acidity that's very enjoyable and the tannins are supple so.. yet another good year."

43. Mid of Vial talking to Chasselay

44. Mid of reflection of Vial and Chasselay holding glasses inside shop