FOR CLEAN VERSION SEE STORY NUMBER: 4038463

LEAD IN:

UK wine industry experts are eyeing the upcoming vote on whether to leave the European Union with mixed feelings.

With producers and suppliers heavily reliant on pan-European trade, many remain unsure how Brexit will impact upon business.

STORY-LINE:

Sparkling wine on a summer's day in the English capital.

Glistening flutes and bottles in abundance, and a crowd of happy lunchtime drinkers add to the atmosphere of excitement and discovery, along with an impromptu game of ping pong.

It must be London Wine Week.

This is the third year of the festival, and this year is the most popular to date.

Festival director Emma Murphy says "It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved" .

But although these flutes of fizz are English sparkling wine, much of the wine the festival goers here are tasting is from EU member states such as France, Spain, Portugal, Italy and Germany.

The June 23 referendum on whether to quit the European Union is fast approaching. So is this something the industry should fear?

"I wouldn't have said so," says Murphy.

"Wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

At the festival hub on London's Devonshire Square, there are pop-up bars featuring wines from across Europe.

These two young graduate trainees are enjoying wines from Portugal, and with their festival wristband, it costs them just five British Pounds for a flight of three.

Oscar Stenbom and Anna Rogers both agree that things may well be different if Britain leaves the union.

"If it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be," says Anna, while Oscar is concerned about regulation and labelling:

"It would also be more difficult to know what you are drinking because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

The New Street wine shop has been taken over by the wine festival. They sell wines from all over the world but today they are holding a tasting featuring wines from Ribera del Duero in northern Spain.

Most wine drinkers know about the region of Rioja, but Bettina Lemm is informing these festival goers about the region she represents.

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero but I think that we're still establishing ourselves."

But if the UK is an important export market, is Brexit going to throw the proverbial spanner into the works? Lemm doesn't seem too worried "I think at the moment we're pretty confident as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment," she says.

Wine used to have a rather old fashioned reputation and a comparatively elderly demographic, but this has changed enormously in recent years.

The prevalence of wine clubs popping up in the UK is an indicator of wine's increasing popularity.

Tom Harrow of Honest Grapes explains why this is "I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people," he says.

With 125 venues across the metropolis taking part in this festival, there's plenty of opportunity to enjoy it with friends.

But with such enthusiasm for wine spreading across the country, June 23 could bring disruption, according to Harrow "It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up" .

However, the future might be bright in other, unexpected ways.

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least," says Harrow, and with apologies to climate change icon Al Gore, he adds that "global warming is a good thing for the UK sparkling wine trade."

Reports by the WSTA (Wine and Spirit Trade Association) suggest there is still some way to go as the UK comes in at number six on the list of sales of sparkling wine by origin - but it's rising year on year.

600 million bottles of wine are bottled in the UK.

This makes the UK wine market the sixth largest in the world, generating 173 billion British pounds of economic activity, according to the WSTA. 10 billion British pounds are made through sales.

Also being showcased here is one of the new kids on the alcohol block, Regal Rogue Vermouth.

According to brand founder Mark Ward, vermouth, by definition, is 75 percent wine. It must have wormwood and it must have an ABV (alcohol by volume) of 15 to 24 percent. These three things have to be in place for a producer to put vermouth on the bottle or it flouts recent EU regulations.

Ward, who was brought up in hospitality, began the project in Australia where he worked closely with top Australian chefs who introduced him to indigenous herbs and spices.

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort." he says.

Ward is attempting to educate the wine drinking market which, he believes, is mostly unaware of the fact that vermouth is fundamentally a wine.

This can only be helped by a new pop up for 2016, the Vermouth Bar.

The parent company of London Wine Week is the aptly named "Drink Up London", and they're already preparing for the 2017 event - Brexit or no Brexit.

FOR CLEAN VERSION SEE STORY NUMBER: 4038463

LEAD IN:

UK wine industry experts are eyeing the upcoming vote on whether to leave the European Union with mixed feelings.

With producers and suppliers heavily reliant on pan-European trade, many remain unsure how Brexit will impact upon business.

STORY-LINE:

Sparkling wine on a summer's day in the English capital.

Glistening flutes and bottles in abundance, and a crowd of happy lunchtime drinkers add to the atmosphere of excitement and discovery, along with an impromptu game of ping pong.

It must be London Wine Week.

This is the third year of the festival, and this year is the most popular to date.

Festival director Emma Murphy says "It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved" .

But although these flutes of fizz are English sparkling wine, much of the wine the festival goers here are tasting is from EU member states such as France, Spain, Portugal, Italy and Germany.

The June 23 referendum on whether to quit the European Union is fast approaching. So is this something the industry should fear?

"I wouldn't have said so," says Murphy.

"Wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

At the festival hub on London's Devonshire Square, there are pop-up bars featuring wines from across Europe.

These two young graduate trainees are enjoying wines from Portugal, and with their festival wristband, it costs them just five British Pounds for a flight of three.

Oscar Stenbom and Anna Rogers both agree that things may well be different if Britain leaves the union.

"If it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be," says Anna, while Oscar is concerned about regulation and labelling:

"It would also be more difficult to know what you are drinking because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

The New Street wine shop has been taken over by the wine festival. They sell wines from all over the world but today they are holding a tasting featuring wines from Ribera del Duero in northern Spain.

Most wine drinkers know about the region of Rioja, but Bettina Lemm is informing these festival goers about the region she represents.

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero but I think that we're still establishing ourselves."

But if the UK is an important export market, is Brexit going to throw the proverbial spanner into the works? Lemm doesn't seem too worried "I think at the moment we're pretty confident as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment," she says.

Wine used to have a rather old fashioned reputation and a comparatively elderly demographic, but this has changed enormously in recent years.

The prevalence of wine clubs popping up in the UK is an indicator of wine's increasing popularity.

Tom Harrow of Honest Grapes explains why this is "I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people," he says.

With 125 venues across the metropolis taking part in this festival, there's plenty of opportunity to enjoy it with friends.

But with such enthusiasm for wine spreading across the country, June 23 could bring disruption, according to Harrow "It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up" .

However, the future might be bright in other, unexpected ways.

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least," says Harrow, and with apologies to climate change icon Al Gore, he adds that "global warming is a good thing for the UK sparkling wine trade."

Reports by the WSTA (Wine and Spirit Trade Association) suggest there is still some way to go as the UK comes in at number six on the list of sales of sparkling wine by origin - but it's rising year on year.

600 million bottles of wine are bottled in the UK.

This makes the UK wine market the sixth largest in the world, generating 173 billion British pounds of economic activity, according to the WSTA. 10 billion British pounds are made through sales.

Also being showcased here is one of the new kids on the alcohol block, Regal Rogue Vermouth.

According to brand founder Mark Ward, vermouth, by definition, is 75 percent wine. It must have wormwood and it must have an ABV (alcohol by volume) of 15 to 24 percent. These three things have to be in place for a producer to put vermouth on the bottle or it flouts recent EU regulations.

Ward, who was brought up in hospitality, began the project in Australia where he worked closely with top Australian chefs who introduced him to indigenous herbs and spices.

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort." he says.

Ward is attempting to educate the wine drinking market which, he believes, is mostly unaware of the fact that vermouth is fundamentally a wine.

This can only be helped by a new pop up for 2016, the Vermouth Bar.

The parent company of London Wine Week is the aptly named "Drink Up London", and they're already preparing for the 2017 event - Brexit or no Brexit.

AP Television

London - 27 May 2016

1. Close of wine glasses

2. Bartender pouring sparkling wine

3. Tilt down on central courtyard at Devonshire Square, the hub for London Wine Week

4. Group of friends enjoying English sparkling wine

5. Men playing table tennis

6. Sign reading (English) "London Wine Week"

7. Set up shot of Emma Murphy, director of London Wine Week

8. SOUNDBITE (English) Emma Murphy, director of London Wine Week

"What's unique about it? It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved whether that's with offers, special menus or ticketed events across the week."

9. Two women with wine flight selection

10. SOUNDBITE (English) Emma Murphy, director of London Wine Week

(Responding to the question Do you think a Brexit will affect the wine industry negatively?)

"I wouldn't have said so, because I mean, I think, you know, wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

11. Sign reading (English) "Pop into our pop up wine bars"

12. Various of Portuguese wine pop up

13. Mid of graduate trainees in insurance Oscar Stenpom and Anna Rogers

14. Flight of Portuguese wines

15. SOUNDBITE (English) Oscar Stenbom and Anna Rogers, Insurance Graduate Trainees:

(Responding to question Do you think a Brexit will mean it will be more difficult for people to access quality wine?)

Stenbom: "Yes,"

Rogers: "I guess so, I mean if it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be."

Stenbom: "It would also be more difficult to know what you're drinking, because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

16. Pull focus of Spanish wine labels

17. Vintage bottles of fortified wine

18. Side view of Spanish wine bottles

19. Set up shot of Bettina Lemm with wines from Ribera del Duero in northern Spain

20. SOUNDBITE (English) Bettina Lemm, Westbury Communications (which represents the Ribera del Duero region in the UK):

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero, but I think that we're still establishing ourselves. A lot of people know some big names from the region, and we're just trying to bring attention to some other grape producers who might not yet have the same recognition."

21. Close of wine labels

22. SOUNDBITE (English) Bettina Lemm, Westbury Communications (who represent the Ribera del Duero region in the UK):

(Responding to the question are you worried about the possibility of a Brexit affecting your export market?)

"I think at the moment we're pretty confident, as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment."

23. Pan from mediaeval knight sculpture to pop up courtyard

24. Mid of Provence wines pop up

25. Establisher shot of Tom Harrow, wine director of Honest Grapes Wine Club

26. Close of Harrow eyeing the wine

27. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"There's been a real rise in wine clubs in London and the UK generally of late, and I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people."

28. Mid of woman laughing over a glass of wine

29. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and then bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up."

30. Woman at table with wine

31. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least - and even the whites, and to an extent the reds are really coming up. So I have to say it - sorry Al Gore - global warming is a good thing for the UK sparkling wine trade."

32. Various of English rose and white sparkling wines

33. Vermouth being poured into a glass

34. Various of "Regal Rogue" Vermouth bottle

35. Tilt up of Mark Ward, founder of Regal Rogue vermouth, and his produce

36. SOUNDBITE (English) Mark Ward, founder of Regal Rogue vermouth:

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort."

37. Crowd of London Wine Week attendees at the Vermouth Bar

38. Mid of vermouth cocktails being made

39. Focus pull of sign reading (English) "Drink Up"

LENGTH: 6:02

LEAD IN:

UK wine industry experts are eyeing the upcoming vote on whether to leave the European Union with mixed feelings.

With producers and suppliers heavily reliant on pan-European trade, many remain unsure how Brexit will impact upon business.

STORY-LINE:

Sparkling wine on a summer's day in the English capital.

Glistening flutes and bottles in abundance, and a crowd of happy lunchtime drinkers add to the atmosphere of excitement and discovery, along with an impromptu game of ping pong.

It must be London Wine Week.

This is the third year of the festival, and this year is the most popular to date.

Festival director Emma Murphy says "It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved" .

But although these flutes of fizz are English sparkling wine, much of the wine the festival goers here are tasting is from EU member states such as France, Spain, Portugal, Italy and Germany.

The June 23 referendum on whether to quit the European Union is fast approaching. So is this something the industry should fear?

"I wouldn't have said so," says Murphy.

"Wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

At the festival hub on London's Devonshire Square, there are pop-up bars featuring wines from across Europe.

These two young graduate trainees are enjoying wines from Portugal, and with their festival wristband, it costs them just five British Pounds for a flight of three.

Oscar Stenbom and Anna Rogers both agree that things may well be different if Britain leaves the union.

"If it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be," says Anna, while Oscar is concerned about regulation and labelling:

"It would also be more difficult to know what you are drinking because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

The New Street wine shop has been taken over by the wine festival. They sell wines from all over the world but today they are holding a tasting featuring wines from Ribera del Duero in northern Spain.

Most wine drinkers know about the region of Rioja, but Bettina Lemm is informing these festival goers about the region she represents.

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero but I think that we're still establishing ourselves."

But if the UK is an important export market, is Brexit going to throw the proverbial spanner into the works? Lemm doesn't seem too worried "I think at the moment we're pretty confident as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment," she says.

Wine used to have a rather old fashioned reputation and a comparatively elderly demographic, but this has changed enormously in recent years.

The prevalence of wine clubs popping up in the UK is an indicator of wine's increasing popularity.

Tom Harrow of Honest Grapes explains why this is "I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people," he says.

With 125 venues across the metropolis taking part in this festival, there's plenty of opportunity to enjoy it with friends.

But with such enthusiasm for wine spreading across the country, June 23 could bring disruption, according to Harrow "It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up" .

However, the future might be bright in other, unexpected ways.

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least," says Harrow, and with apologies to climate change icon Al Gore, he adds that "global warming is a good thing for the UK sparkling wine trade."

Reports by the WSTA (Wine and Spirit Trade Association) suggest there is still some way to go as the UK comes in at number six on the list of sales of sparkling wine by origin - but it's rising year on year.

600 million bottles of wine are bottled in the UK.

This makes the UK wine market the sixth largest in the world, generating 173 billion British pounds of economic activity, according to the WSTA. 10 billion British pounds are made through sales.

Also being showcased here is one of the new kids on the alcohol block, Regal Rogue Vermouth.

According to brand founder Mark Ward, vermouth, by definition, is 75 percent wine. It must have wormwood and it must have an ABV (alcohol by volume) of 15 to 24 percent. These three things have to be in place for a producer to put vermouth on the bottle or it flouts recent EU regulations.

Ward, who was brought up in hospitality, began the project in Australia where he worked closely with top Australian chefs who introduced him to indigenous herbs and spices.

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort." he says.

Ward is attempting to educate the wine drinking market which, he believes, is mostly unaware of the fact that vermouth is fundamentally a wine.

This can only be helped by a new pop up for 2016, the Vermouth Bar.

The parent company of London Wine Week is the aptly named "Drink Up London", and they're already preparing for the 2017 event - Brexit or no Brexit.

LEAD IN:

UK wine industry experts are eyeing the upcoming vote on whether to leave the European Union with mixed feelings.

With producers and suppliers heavily reliant on pan-European trade, many remain unsure how Brexit will impact upon business.

STORY-LINE:

Sparkling wine on a summer's day in the English capital.

Glistening flutes and bottles in abundance, and a crowd of happy lunchtime drinkers add to the atmosphere of excitement and discovery, along with an impromptu game of ping pong.

It must be London Wine Week.

This is the third year of the festival, and this year is the most popular to date.

Festival director Emma Murphy says "It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved" .

But although these flutes of fizz are English sparkling wine, much of the wine the festival goers here are tasting is from EU member states such as France, Spain, Portugal, Italy and Germany.

The June 23 referendum on whether to quit the European Union is fast approaching. So is this something the industry should fear?

"I wouldn't have said so," says Murphy.

"Wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

At the festival hub on London's Devonshire Square, there are pop-up bars featuring wines from across Europe.

These two young graduate trainees are enjoying wines from Portugal, and with their festival wristband, it costs them just five British Pounds for a flight of three.

Oscar Stenbom and Anna Rogers both agree that things may well be different if Britain leaves the union.

"If it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be," says Anna, while Oscar is concerned about regulation and labelling:

"It would also be more difficult to know what you are drinking because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

The New Street wine shop has been taken over by the wine festival. They sell wines from all over the world but today they are holding a tasting featuring wines from Ribera del Duero in northern Spain.

Most wine drinkers know about the region of Rioja, but Bettina Lemm is informing these festival goers about the region she represents.

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero but I think that we're still establishing ourselves."

But if the UK is an important export market, is Brexit going to throw the proverbial spanner into the works? Lemm doesn't seem too worried "I think at the moment we're pretty confident as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment," she says.

Wine used to have a rather old fashioned reputation and a comparatively elderly demographic, but this has changed enormously in recent years.

The prevalence of wine clubs popping up in the UK is an indicator of wine's increasing popularity.

Tom Harrow of Honest Grapes explains why this is "I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people," he says.

With 125 venues across the metropolis taking part in this festival, there's plenty of opportunity to enjoy it with friends.

But with such enthusiasm for wine spreading across the country, June 23 could bring disruption, according to Harrow "It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up" .

However, the future might be bright in other, unexpected ways.

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least," says Harrow, and with apologies to climate change icon Al Gore, he adds that "global warming is a good thing for the UK sparkling wine trade."

Reports by the WSTA (Wine and Spirit Trade Association) suggest there is still some way to go as the UK comes in at number six on the list of sales of sparkling wine by origin - but it's rising year on year.

600 million bottles of wine are bottled in the UK.

This makes the UK wine market the sixth largest in the world, generating 173 billion British pounds of economic activity, according to the WSTA. 10 billion British pounds are made through sales.

Also being showcased here is one of the new kids on the alcohol block, Regal Rogue Vermouth.

According to brand founder Mark Ward, vermouth, by definition, is 75 percent wine. It must have wormwood and it must have an ABV (alcohol by volume) of 15 to 24 percent. These three things have to be in place for a producer to put vermouth on the bottle or it flouts recent EU regulations.

Ward, who was brought up in hospitality, began the project in Australia where he worked closely with top Australian chefs who introduced him to indigenous herbs and spices.

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort." he says.

Ward is attempting to educate the wine drinking market which, he believes, is mostly unaware of the fact that vermouth is fundamentally a wine.

This can only be helped by a new pop up for 2016, the Vermouth Bar.

The parent company of London Wine Week is the aptly named "Drink Up London", and they're already preparing for the 2017 event - Brexit or no Brexit.

AP Television

London - 27 May 2016

1. Close of wine glasses

2. Bartender pouring sparkling wine

3. Tilt down on central courtyard at Devonshire Square, the hub for London Wine Week

4. Group of friends enjoying English sparkling wine

5. Men playing table tennis

6. Sign reading (English) "London Wine Week"

7. Set up shot of Emma Murphy, director of London Wine Week

8. SOUNDBITE (English) Emma Murphy, director of London Wine Week

"What's unique about it? It's the largest self-guided wine tasting that there is across London. It's kind of the only event of its kind that we have over here. So we work with 125 bars, restaurants, independent merchants who all get involved whether that's with offers, special menus or ticketed events across the week."

9. Two women with wine flight selection

10. SOUNDBITE (English) Emma Murphy, director of London Wine Week

(Responding to the question Do you think a Brexit will affect the wine industry negatively?)

"I wouldn't have said so, because I mean, I think, you know, wine trade has been going for long enough, even long before the euro, so I wouldn't have thought that would make much difference to be honest with you. Hopefully not anyway."

11. Sign reading (English) "Pop into our pop up wine bars"

12. Various of Portuguese wine pop up

13. Mid of graduate trainees in insurance Oscar Stenpom and Anna Rogers

14. Flight of Portuguese wines

15. SOUNDBITE (English) Oscar Stenbom and Anna Rogers, Insurance Graduate Trainees:

(Responding to question Do you think a Brexit will mean it will be more difficult for people to access quality wine?)

Stenbom: "Yes,"

Rogers: "I guess so, I mean if it's more expensive for them to send the wine here, if there's more tariffs, then yeah I guess it would be."

Stenbom: "It would also be more difficult to know what you're drinking, because there won't be as many restrictions on labelling the wine based on where it's actually from and the grape it's actually come from."

16. Pull focus of Spanish wine labels

17. Vintage bottles of fortified wine

18. Side view of Spanish wine bottles

19. Set up shot of Bettina Lemm with wines from Ribera del Duero in northern Spain

20. SOUNDBITE (English) Bettina Lemm, Westbury Communications (which represents the Ribera del Duero region in the UK):

"I think they (wines of Ribera del Duero) are still an emerging market, especially in the UK. The UK is an important market for Ribera del Duero, it's the seventh-largest export market for Ribera del Duero, but I think that we're still establishing ourselves. A lot of people know some big names from the region, and we're just trying to bring attention to some other grape producers who might not yet have the same recognition."

21. Close of wine labels

22. SOUNDBITE (English) Bettina Lemm, Westbury Communications (who represent the Ribera del Duero region in the UK):

(Responding to the question are you worried about the possibility of a Brexit affecting your export market?)

"I think at the moment we're pretty confident, as we've seen year to year that exports have grown. I think that's going to continue and I don't think it's a worry that we have at the moment."

23. Pan from mediaeval knight sculpture to pop up courtyard

24. Mid of Provence wines pop up

25. Establisher shot of Tom Harrow, wine director of Honest Grapes Wine Club

26. Close of Harrow eyeing the wine

27. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"There's been a real rise in wine clubs in London and the UK generally of late, and I think this is because people want to engage more with what's in the bottle. It's not just liquid, they want to know the stories behind it, they want to meet the people involved. And there's the sociable aspect, you know wine is fundamentally something which we do with other people."

28. Mid of woman laughing over a glass of wine

29. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"It's fair to say that we're a bit concerned about the possibilities of Brexit, I think the rising price of the euro against the pound will have a serious effect on quality wine. At the moment more than 60 percent of wine that comes into the UK is shipped in massive great tankers and then bottled over here and that's not something we get involved with. But that becomes the only affordable way if the pound plummets against the euro. So I think that it won't be a good thing initially for the wine consumer because the prices of these small artisan wines will go up."

30. Woman at table with wine

31. SOUNDBITE (English) Tom Harrow, wine director of Honest Grapes:

"All the English wine makers that I speak to say we are half a degree away from being a perfect climate for sparkling wines at least - and even the whites, and to an extent the reds are really coming up. So I have to say it - sorry Al Gore - global warming is a good thing for the UK sparkling wine trade."

32. Various of English rose and white sparkling wines

33. Vermouth being poured into a glass

34. Various of "Regal Rogue" Vermouth bottle

35. Tilt up of Mark Ward, founder of Regal Rogue vermouth, and his produce

36. SOUNDBITE (English) Mark Ward, founder of Regal Rogue vermouth:

"It seemed like a really obvious thing to do, marrying the herbs and spices with this abundance of Australian wine to create a New World style of vermouth. And you know the tradition of vermouth is really led by the European markets. You know, Italian, French, now Spanish - but now there are vermouths coming out of America, the UK, Germany and obviously Australia. So pretty much anywhere where you find wine now, you will find a vermouth of some sort."

37. Crowd of London Wine Week attendees at the Vermouth Bar

38. Mid of vermouth cocktails being made

39. Focus pull of sign reading (English) "Drink Up"

LENGTH: 6:02

LEAD IN:

Red, pink, white, sparkling wines and a variety of other alcoholic beverages are quenching the thirsts of visitors to the Hong Kong Vinexpo.

Scotch whisky makers are still buoyant about business opportunities despite worries of Brexit (British exit from the European Union) causing a possible tax hike.

STORY-LINE:

It's a wine lover's paradise.

More than 1,300 exhibitors from all over the world are showcasing a wide range of wines and spirits to people looking for something of higher class in their glass.

The Chairman of Vinexpo, Xavier de Eizaguirre, says there is a slowdown in wine consumption in Europe and China. However he says while people are drinking less volume, they are buying more expensive bottles.

"It's really a trend, in Europe the main producing countries such as France, Italy and Spain have been consuming wines for generations. Today we see a change in terms of consumption habits. People drink less than in the past, but they drink better. So obviously that has an impact on the overall amount of wines consumed, but it's a very positive impact in terms of quality and also in terms of economics, because they drink more expensive wines than before," he says.

Scotch whisky sales remain strong and have a loyal following from consumers worldwide. But there are some concerns about sales if Britain leaves the European Union.

Scottish distillery Duncan Taylor Scotch Whisky Limited, who have almost 8 decades of experience, wants the United Kingdom to stay in Europe.

The company's chairman Euan Shand is concerned about possible tax increases and export regulations if the June 23rd vote decides the UK will leave.

Europe accounts for 40 percent of the company's market sale.

"If taxes go too high, people might not buy so much Scotch whisky, but I think deep down, Europeans have got a great palate for Scotch whisky and I can't really imagine that they're going to stop drinking it," says Shand.

This year is the 300th anniversary of Italian's famous Chianti Classico appellation. As the world's largest wine producer in 2015, Italy has harvested 49.5 million hectolitres of wine last year, according to the International Organisation of Vine and Wine.

The Italian wine company Marchesi Antinori Srl which started making wine in 1385 has its wine farms in the Chianti region, making its signature Chianti Classico wines.

The company is now expanding into in Asia, concentrating on China.

The Vice President of Marchesi Antinori SPA, Albiera Antinori says: "Our major market is still Italy, with 35 percent (sales) followed by North America, then the rest of Europe. For us, at the moment, Asia (market) is still very small, it's about 6 percent of our production. I think China will need a little bit of time to get to know Italian wines, so we just need to come here more and have the wines tasted."

The Hong Kong Vinexpo runs 24-26 May 2016

LEAD IN:

Red, pink, white, sparkling wines and a variety of other alcoholic beverages are quenching the thirsts of visitors to the Hong Kong Vinexpo.

Scotch whisky makers are still buoyant about business opportunities despite worries of Brexit (British exit from the European Union) causing a possible tax hike.

STORY-LINE:

It's a wine lover's paradise.

More than 1,300 exhibitors from all over the world are showcasing a wide range of wines and spirits to people looking for something of higher class in their glass.

The Chairman of Vinexpo, Xavier de Eizaguirre, says there is a slowdown in wine consumption in Europe and China. However he says while people are drinking less volume, they are buying more expensive bottles.

"It's really a trend, in Europe the main producing countries such as France, Italy and Spain have been consuming wines for generations. Today we see a change in terms of consumption habits. People drink less than in the past, but they drink better. So obviously that has an impact on the overall amount of wines consumed, but it's a very positive impact in terms of quality and also in terms of economics, because they drink more expensive wines than before," he says.

Scotch whisky sales remain strong and have a loyal following from consumers worldwide. But there are some concerns about sales if Britain leaves the European Union.

Scottish distillery Duncan Taylor Scotch Whisky Limited, who have almost 8 decades of experience, wants the United Kingdom to stay in Europe.

The company's chairman Euan Shand is concerned about possible tax increases and export regulations if the June 23rd vote decides the UK will leave.

Europe accounts for 40 percent of the company's market sale.

"If taxes go too high, people might not buy so much Scotch whisky, but I think deep down, Europeans have got a great palate for Scotch whisky and I can't really imagine that they're going to stop drinking it," says Shand.

This year is the 300th anniversary of Italian's famous Chianti Classico appellation. As the world's largest wine producer in 2015, Italy has harvested 49.5 million hectolitres of wine last year, according to the International Organisation of Vine and Wine.

The Italian wine company Marchesi Antinori Srl which started making wine in 1385 has its wine farms in the Chianti region, making its signature Chianti Classico wines.

The company is now expanding into in Asia, concentrating on China.

The Vice President of Marchesi Antinori SPA, Albiera Antinori says: "Our major market is still Italy, with 35 percent (sales) followed by North America, then the rest of Europe. For us, at the moment, Asia (market) is still very small, it's about 6 percent of our production. I think China will need a little bit of time to get to know Italian wines, so we just need to come here more and have the wines tasted."

The Hong Kong Vinexpo runs 24-26 May 2016

Hong Kong, 24 May 2016

1. Close of glass of different wines

2. Tilt up of rose wines (Price: US $13.4 per bottle)

3. Mid of rose wine with gold (Price: US $200 per bottle)

4. Close of bottles of wines with gold

5. Pan to right of various Italian wines

6. Mid of woman next to wine bottles in different sizes

7. Mid of visitors and wines on shelf

8. Wide of Xavier de Eizaguirre, Chairman of Vinexpo shaking and smelling wine

9. Close of Xavier de Eizaguirre, Chairman of Vinexpo tasting wine

10. SOUNDBITE (English) Xavier de Eizaguirre, Chairman of Vinexpo:

"It's really a trend, in Europe the main producing countries such as France, Italy and Spain have been consuming wines for generations. Today we see a change in terms of consumption habits. People drink less than in the past, but they drink better. So obviously that has an impact on the overall amount of wines consumed, but it's a very positive impact in terms of quality and also in terms of economics, because they drink more expensive wines than before."

11. Mid of man smelling a glass of white wine

12. Mid of Echezeaux Grand Cru wine (Left) in limited production of 2,400 bottles only (Price: US $558 per bottle) and Corton Grand Cru wine (Right) in limited production of 2,000 bottles only (Price: US$558 per bottle)

13. Wide of Meursault-Genevrieres Premier Cru wine in limited production of 900 bottles only (Price: US$1339)

14. Pan to left from Slovakian wine booth to Scotch whisky booth

15. Mid of visitors in a Scotch whisky booth

16. Tilt up of Euan Shand holding a glass of Scotch whisky

17. Close of a glass of Scotch whisky

18. SOUNDBITE (English) Euan Shand, Chairman of Duncan Taylor Scotch Whisky Limited:

"I could imagine that, Scotch whisky is sold in over 200 countries worldwide. I don't think if there's split up between Britain and Europe that people would stop drinking Scotch whisky. I think there's relationships formed over hundreds and hundreds of years, so I cannot imagine it is going to make a huge dent to Scotch whisky, but it depends on taxation. It's a fickle world out there and if taxes go too high, people might not buy so much Scotch whisky, but I think deep down, Europeans have got a great palate for Scotch whisky and I can't really imagine that they're going to stop drinking it."

19. Close of two bottles of Scotch whisky (US$78 per bottle)

20. Close of a bottle of Scotch whisky made in 1975 (US$1751)

21. Pan to right of Italian wine booths

22. Close of Italian wines

23. Wide of an Italian wine booth

24. Mid of Albiera Antinori, Vice President of Marchesi Antinori SPA pouring wine into glass

25. Close of Albiera Antinori, Vice President of Marchesi Antinori SPA tasting wine

26. SOUNDBITE (English) Albiera Antinori, Vice President of Marchesi Antinori SPA:

"Our major market is still Italy, with 35 percent (sales) followed by North America, then the rest of Europe. For us, at the moment, Asia (market) is still very small, it's about 6 percent of our production. I think China will need a little bit of time to get to know Italian wines, so we just need to come here more and have the wines tasted."

27. Wine of various Italian wines

28. Close of Castel Del Monte Aglianico wine (Left) and Primitivo Salento wine (Right)

29. Mid of visitors

30. Tilt down from chandelier to wines on shelf

31. Mid of two men tasting wine

32. Mid of a wine tasting event

33. Close of man tasting wine

34. Shift focus of wine glasses

35. Wide of visitors

The scorching late summer sun of northern Portugal is ripening the black, super-sweet grapes that will go to make what European Union rules say is the only wine that can be called port.

Wine making has for several centuries been a way of life for many families here in the picturesque valley of the River Douro. It's a tradition the EU regulations are designed to protect.

"If it wasn't for wine, the Douro region would be on its knees," says 59-year-old Jose Pereira, a foreman for the Rozes port wine producer, as behind him two dozen local people pick the first grapes of the annual harvest. "Wine is our wealth."

For these workers and the local port wine producers, just like the makers of French champagne, Greek feta cheese or Italy's Parma ham, the EU's name-protection laws help ensure their livelihood by shielding them from industrial-scale, lower-cost copycats.

But port wine's second-largest export market is the United Kingdom, and the impending British exit from the EU is throwing port's almost 50 million euros' (58 million US dollars) worth of annual business there into doubt.

That's because London conspicuously isn't saying whether after leaving the EU next year it will keep the bloc's name protection rules. It could, for example, choose to let in rival port producers from the British Commonwealth, such as South Africa and Australia, as it casts around for post-Brexit trade deals.

Authorities in the United States have long fought against the EU's Geographical Identification (GI) laws, saying they amount to trade barriers - an argument that is not lost on the British government as it eyes closer business ties with Washington.

Product name protection is not a minor issue.

Last week, the EU's Brexit negotiator Michel Barnier singled it out as one of the three main outstanding questions, alongside a possible future border in Ireland and working out the post-Brexit EU-UK relationship.

Enrico Bonadio, Senior Lecturer in intellectual property law at City, University of London, says Geographical Identification laws are "a very sensitive issue which could jeopardize the whole Brexit negotiations."

He reckons the British government, aware that the UK is a major market for the more than 3,000 EU-protected items, is using the issue as "a bargaining chip" to win advantages in other areas of the negotiations.

EU protected names are prized by businesses. The labelling comes with strict regulations on production and is regarded as a quality guarantee that helps branding and sales.

The EU says the scheme seeks to protect local economies and cultures against misuse of names or imitations.

The policy has been a flashpoint before, being a factor in holding up a trade deal between the EU and the United States, where Geographical Identification rules fall under trademark law and where feta and parmesan, for example, are considered generic names.

Portugal's port wine industry offers a look into how a protected name earns its special status and what's at stake for families and businesses in the Brexit talks.

The Douro Valley has an abundance of arresting landscapes along an almost 200-kilometre (120-mile) stretch, reaching from the Atlantic almost into Spain. The spectacular scenery places it on a par with other outstanding European wine regions, such as the Rhine Valley in Germany or France's Loire.

The valley's steep and stony slopes are scored with contours of green vines that ripple back from the river in corrugated lines. Terraces of ancient walls, hand-built in local brown slate, hold gravity at bay. The quiet landscape is punctuated with ridgetop clusters of whitewashed houses and port wine estates called 'quintas.'

Several factors, producers say, make this a singular place: it has weather extremes, with summer bringing heat well above 30 degrees Celsius and winter bringing snow and ice; grape varieties such as Touriga nacional, Tinta roriz and Barroca are unique to Portugal; the poor, bone-dry soil means fewer grapes but a high concentration of sugar; and the slopes, up to 600 metres (2,000 feet) high, offer varying angles of exposure to the sun.

Tractors and trucks have replaced the mules and oxen of yore, but plenty has remained unchanged - including grape-treading in a knee-high granite tank called a 'lagar,' which remains common.

Port is the queen of Portuguese wines. A bottle of 19th-century vintage port, which is the top of the range, can fetch more than 3,000 euros (3,500 US dollars) at auction.

It is a fortified wine, made by adding grape spirit to halt the fermentation and keep the grapes' natural sweetness. It allows wine makers to produce deep, delicately textured wines admired around the world.

It is an ironic twist of Brexit that Britishness runs through the history of Portugal's port wine trade like marbling.

The port business was largely created by, and flourished because of, the British. The port companies, or 'houses,' are called Taylor's, Croft's, Churchill's, Warre's, Sandeman, and Symington, among others.

Taylor's, for example, was established in the Douro Valley in 1744 by Bartholomew Bearsley. After him came, among other bosses, Joseph Taylor, John Fladgate, Frank Yeatman and Alistair Robertson, whose son-in-law Adrian Bridge is now the Managing Director.

Bridge's office is in Vila Nova da Gaia, on the coast by the city of Porto, where the port companies have traditionally brought their wines for aging and shipping.

Standing amid hundreds of centuries-old barrels piled in rows in a musky cellar with granite walls and a wooden roof, Bridge notes that Brexit is already hurting business as the British pound's drop in value against the euro has pushed up port's price on UK shelves.

Taylor's sells port to 105 countries around the world, but Britain is far and away the most important he says, though plans are afoot to expand port's presence in other markets.

He adds, with typical British understatement, that he expects Brexit to "require some degree of readjustment."

Raymond Reynolds, owner of Raymond Reynolds Ltd, a specialist UK Wine importer is not too worried about geographical denominations, which he believes are superceded by historic links between suppliers and buyers.

"They are trusted in terms of their quality and through to retailers and consumers that works as well," he says, adding "the only problem with Brexit is the uncertainty."

Britain and the EU have not yet finalised their divorce agreement, stirring fears among businesses of disruption to trade.

Douro Valley, Portugal - 12 September, 2018

1. Pan of Douro River near Pinhao, Douro Valley

2. Wide of slope with green vines

3. Mid of Ferreira port wine slope

4. Mid of Alves de Sousa port wine slope

5. Wide of protected landscape with sign

6. Close of sign reading (Portuguese) "Douro Wine Valley, World Heritage"

7. Change of focus from slope to vine leaf

8. Workers arriving to harvest

9. Tilt up from bucket to workers going up the hill

10. Close of bucket with grapes

11. Mid of workers

12. Close of worker cutting vines

13. Close of bucket filled with grapes

14. Tilt down from sun to workers walking

15. Set up shot for Jose Pereira, foreman of Rozes port wine producer

16. SOUNDBITE (Portuguese) Jose Pereira, foreman of Rozes port wine producer:

"If it wasn't for wine there would be a crisis, both for our employers and for us. Without the wine the Douro region would be on its knees. Wine is our wealth."

17. Tractor carrying grapes up hill

18. Wide of Quinta da Gricha entrance

19. Workers receiving and processing grapes from the harvest for Churchill's port wine production house

20. Various of grapes being processed

21. Tilt down of Rozes wine barrels

22. Wide of old bottles of port wine

23. Change of focus between vintage port wine bottles

24. SOUNDBITE (Portuguese) Luciano Madureira, oenologist, Rozes port wine production:

"Port wine is good because it's from here, from this region. This is a unique region, where people are very important, the climate, the soil – which is not very rich, eager to produce more but that can't give more than what it already gives. We are in the mountains so what we do is always in small scale but with extraordinary quality."

Vila Nova de Gaia, Portugal - 11 September, 2018

25. Entrance to Taylor's port wine cellars house

26. Close of Taylor's symbol

27. Wide of wine barrels at cellar

28. Set up shots for Taylor's managing director Adrian Bridge

29. SOUNDBITE (English) Adrian Bridge, Managing Director, Taylor's port wine house:

"Well, I think that clearly when we are selling a product like Port - which we have done for hundreds of years – we have seen many disruptions, of war and pestilence over the centuries and perhaps if one puts the context of Brexit in these terms of an unfortunate blip that may cause some problems and probably requires some degree of readjustment, I think that would be fair."

30. Wide of royal warrant of appointment

31. Close of royal warrant of appointment reading (English) "By appointment to H.M. Queen Elizabeth II suppliers of Port Wine, Taylor's Port Portugal"

London, UK - 14 September, 2018

32. Various set up shots of Enrico Bonadio, Senior Lecturer in intellectual property law at City, University of London

33. SOUNDBITE (English) Enrico Bonadio, Senior Lecturer in intellectual property law at City, University of London:

"I don't think the Europeans will accept, the EU will accept a Brexit deal which does not protect feta cheese, Parmesan cheese or champagne wine also because the entire final Brexit deal will need to be ratified by national parliaments, 27 national parliaments. Can we imagine the Greek parliament or the Italian parliament or the French parliament having to ratify a final Brexit deal that does not strongly protect feta, parmesan or champagne? It will be difficult. That's why a deadlock on this issue could jeopardize the entire Brexit deal."

London, UK - 19 September, 2018

34. Wide shot of the Raymond Reynolds stall at "The Dirty Dozen" wine and spirits tasting event in Glazier Hall, London

35. Attendee tasting a wine

36. Pan up from bottles of Niepoort port wine to wine tasters

37. Close up of wine being poured

38. Shot of Raymond Reynolds pouring some Niepoort Bioma port

39. Cutaway corks

40. SOUNDBITE: (English) Raymond Reynolds, Owner of Raymond Reynolds Ltd, a specialist UK Wine importer:

"I don't have any fear in that sense (of Geographical Identification ending after Brexit) because you know your sources of supply, we work with our growers, there is a historic link. They are trusted in terms of their quality and through to retailers and consumers that works as well so the only problem with Brexit is the uncertainty."

41. Tilt up of bottle of port

42. Various of Raymond Reynolds with customers

LEAD IN:

With Brexit uncertainty and US sanctions hitting the industry, it's a tough time for Spanish wine makers.

But while many fear the UK and US import markets could collapse, they are also turning their attentions to the east and growing markets in Asia - where wine is increasingly becoming a favoured tipple.

STORY-LINE:

Over 2,000 different Spanish wines are being uncorked, poured, sniffed, swirled and tasted at Madrid's two-day International Wine Fair.

But despite the constant clink of glasses, the Spanish wine industry is going through a period of deep uncertainty due to Brexit and new US sanctions that are hitting the industry hard.

"It is as if everyone had stopped, while saying: 'Well, what's coming now?'" says Beatriz Garcia, commercial director of AvanteSelecta winery.

"There is a general halt, even though those measures have not yet been applied. There is a feeling of confusion and total uncertainty."

AvanteSelecta is Spain´s leading wine group, producing over 2.5 million bottles annually with strong commercial relationships with the US and UK.

In the continued absence of an exit deal between the UK and the EU, the threat of the UK crashing out of the bloc without a deal still looms.

That spells bad news for the Spanish wine market that relies heavily on UK consumption.

According to data from the Spanish Wine Market Observatory (OEMV), the UK counts for a third of all international sales of Rioja.

As a whole, the export market to the UK is worth 333 million euros.

Alberto Saldon is from the Zamora Company winery that owns La Rioja based wine producers Ramon Bilbao.  

"The EU exit of the British market is going to be a blow to the Spanish agri-food industry, specifically for the wine sector in which we are, because exports will be charged with fees and tariffs," he says.

"For a winery like ours, almost Rioja centenary, (the UK) it is a key and strategic market. We have to think what we are going to do to save this circumstance that we cannot control. Undoubtedly, it will affect our income statement."

The fizz is also waning in the Catalan region, famous for its sparkling white wine Cava.

"Market turbulence, trade wars, they are never good," says Toni De la Rosa Torello, the director of Torello winery.

"The Spanish agri-food sector is very powerful and every time there is a little earthquake, from the commercial point of view, we are worried, logically.

"In the last years, we have invested many efforts in export, (we have done) a great economic effort. And when something like this happens, something that your winery, the quality of your wine, you cannot control, then you get nervous."

But Spanish producers have been trying to take some steps to soften the blow of Brexit if and when it falls.

At the beginning of 2019, in order to ensure that British lovers of Spanish wine do not run out, many producers increased their stock of bottles in the UK.

Winemakers are also taking advice on the prospect of having to change labelling and how to deal with a potential collapse of the British pound.

In addition, exporters are working with the Spanish Wine Federation (FEV) that is talking to other EU wine associations about getting an agreement with the UK government on tariffs, certificates of origin and labelling.

"These uncertainties are a question of what will happen from the practical point of view," says the general manager of the FEV, José Luis Benitez.

"More than the fall in sales, (these uncertainties are about) what will happen with the shipment, what wineries are going to need.

"We have always said that in a mature market (like the UK), which is a very good connoisseur of Spanish wine, the fall in sales could come from other causes: for example, by an economic recession that could be produced by Brexit. For example, by a depreciation of the pound that could make our wines more expensive."

At the same time, Spain is among the four countries affected by new U.S. tariffs on European food, wine and other goods in response to illegal EU subsidies to plane maker Airbus.

The U.S. put tariffs worth $7.5 billion on EU goods like wine, cheese and olive oil, following a green light from the World Trade Organisation in a case involving illegal EU subsidies for Airbus.

The tariffs, which took effect on October 18, are ten percent for EU aircraft and 25 percent for everything else.

Spanish wine (fresh grapes, not sparkling), in less than two-litre bottles with less than 14 percent alcohol content, are target for a 25 percent duty.

In 2018, Spain exported 90 million litres of wine to the United States worth 325 million euros, according to the OEMV.

"Brexit will be for all European wines, affecting the French, Italians, Germans, which are our great competitors worldwide, both in quantity and quality," explains Adolfo Gatell, general manager of the Peñin Spanish wines guide.

"On the other hand, the United States tariffs are only for the wines of those countries that participated in the Airbus project because it is a reprisal for the EU economic help.

"So, this will not affect other (competitor) countries, such as Portugal, Italy, Greece, Austria. Other countries that are not within the (Airbus project)."

But there is still reason to celebrate.

Faced with this economic scenario, Spanish wineries are looking for solutions in other markets.

Thanks to the Economic Partnership Agreement (EPA), many wineries are knocking on doors in Canada and Japan.

Asia - particularly China, Hong Kong and South Korea - are also hot tickets for Spanish producers.

With a middle-class increasingly thirsty for reds, whites and bubbly, Spanish wine producers are pinning hopes on the China market.

Torres Sangre de Toro is one of the biggest foreign wines in China.

According to OEMV figures, in 2018, Spain exported 81 million litres of wine to China, worth 156 million euros.

Madrid, Spain - 28 October 2019

1. Close of man sniffing and swirling glass of wine and drinking it

2. Mid of two women laughing while clinking glasses and drinking wine

3. Close of women swirling glasses of white wine

4. Mid of a man uncorking bottle of wine

5. Close of man pouring red wine into glass

6. Mid of two Asian men sniffing, swirling and tasting wine

7. Close of woman sniffing and tasting wine

8. Wide of wine fair floor

9. SOUNDBITE (Spanish) Beatriz Garcia, Commercial Director of AvanteSelecta wine group:

"It is as if everyone had stopped, while saying: 'Well, what's coming now?' So, there is a general halt, even though those measures have not yet been applied. There is a feeling of confusion and total uncertainty."

10. Tilt up of man uncorking bottle of wine

11. Wide of man pouring Rioja wine for visitors

12. Mid of visitors tasting Rioja wine

13. Close of man swirling glass of red wine

14. Close of glass of red wine being contrasted against white tablecloth

15. SOUNDBITE (Spanish) Alberto Saldon, Spokesperson for Zamora Company winery:

"The EU exit of the British market is going to be a blow to the Spanish agri-food industry, specifically for the wine sector in which we are, because exports will be charged with fees and tariffs. For a winery like ours, almost Rioja centenary, (the UK) it is a key and strategic market. We have to think what we are going to do to save this circumstance that we cannot control. Undoubtedly, it will affect our income statement."

16. Close of bottle of sparkling white wine known as Cava being uncorked

17. Close sparkling white wine known as Cava being poured

18. Mid of two men tasting Cava in front of bottles

19. Tilt up from glass of sparkling white wine known as Cava to woman smiling and clinking glass

20. Various of Toni De la Rosa Torello, Director of Torello winery, pouring and tasting sparkling wine

21. SOUNDBITE (Spanish) Toni De la Rosa Torello, Director of Torello winery:

"Market turbulence, trade wars, they are never good. The Spanish agri-food sector is very powerful and every time there is a little earthquake, from the commercial point of view, we are worried, logically. In the last years, we have invested many efforts in export, (we have done) a great economic effort. And when something like this happens, something that your winery, the quality of your wine, you cannot control, then you get nervous."

22. Close of white wine being swirled in wine glass

23. Close of man tasting and drinking white wine

24. Wide of wine tasting room

25. Close of man sniffing two different wines

26. Mid of visitors tasting rose wine

27. Close of man swirling glass of rose wine, sniffing it and tasting it

Madrid, Spain - 23 October 2019

28. SOUNDBITE (Spanish) José Luis Benitez, General Manager, Spanish Wine Federation (FEV):

"Actually, these uncertainties are a question of what will happen from the practical point of view. More than the fall in sales, (these uncertainties are about) what will happen with the shipment, what wineries are going to need. We have always said that in a mature market (like the UK), which is a very good connoisseur of Spanish wine, the fall in sales could come from other causes: for example, by an economic recession that could be produced by Brexit. For example, by a depreciation of the pound that could make our wines more expensive."

FILE: Mezalocha, Spain - 7 May 2018

29. Various aerial shots of vineyards of Pago Ayles Winery

30. Wide of workers cleaning vineyard in preparation for grape growing season

Madrid, Spain - 28 October 2019

31. Close of red wine being poured into glasses

32. Mid of wine tasting room

33. Close of 2020 Peñin guidebook

34. Wide of wine fair floor

35. SOUNDBITE (Spanish) Adolfo Gatell, General Manager, Peñin guide:

"The situation between what could happen with the United States and Brexit is much different. Brexit will be for all European wines, affecting the French, Italians, Germans, which are our great competitors worldwide, both in quantity and quality. On the other hand, the United States tariffs are only for the wines of those countries that participated in the Airbus project because it is a reprisal for the EU economic help. So, this will not affect other (competitor) countries, such as Portugal, Italy, Greece, Austria. Other countries that are not within the (Airbus project)."

36. Mid of Asian men tasting wine

37. Close of Asian men tasting wine

38. Wide of two Asian women tasting wine

39. Close of Asian man taking picture of red wine

40. Zoom out from close of glasses clinking to wide of men drinking wine

LEAD IN:

With Brexit uncertainty and US sanctions hitting the industry, it's a tough time for Spanish wine makers.

But while many fear the UK and US import markets could collapse, they are also turning their attentions to the east and growing markets in Asia - where wine is increasingly becoming a favoured tipple.

STORY-LINE:

Over 2,000 different Spanish wines are being uncorked, poured, sniffed, swirled and tasted at Madrid's two-day International Wine Fair.

But despite the constant clink of glasses, the Spanish wine industry is going through a period of deep uncertainty due to Brexit and new US sanctions that are hitting the industry hard.

"It is as if everyone had stopped, while saying: 'Well, what's coming now?'" says Beatriz Garcia, commercial director of AvanteSelecta winery.

"There is a general halt, even though those measures have not yet been applied. There is a feeling of confusion and total uncertainty."

AvanteSelecta is Spain´s leading wine group, producing over 2.5 million bottles annually with strong commercial relationships with the US and UK.

In the continued absence of an exit deal between the UK and the EU, the threat of the UK crashing out of the bloc without a deal still looms.

That spells bad news for the Spanish wine market that relies heavily on UK consumption.

According to data from the Spanish Wine Market Observatory (OEMV), the UK counts for a third of all international sales of Rioja.

As a whole, the export market to the UK is worth 333 million euros.

Alberto Saldon is from the Zamora Company winery that owns La Rioja based wine producers Ramon Bilbao.  

"The EU exit of the British market is going to be a blow to the Spanish agri-food industry, specifically for the wine sector in which we are, because exports will be charged with fees and tariffs," he says.

"For a winery like ours, almost Rioja centenary, (the UK) it is a key and strategic market. We have to think what we are going to do to save this circumstance that we cannot control. Undoubtedly, it will affect our income statement."

The fizz is also waning in the Catalan region, famous for its sparkling white wine Cava.

"Market turbulence, trade wars, they are never good," says Toni De la Rosa Torello, the director of Torello winery.

"The Spanish agri-food sector is very powerful and every time there is a little earthquake, from the commercial point of view, we are worried, logically.

"In the last years, we have invested many efforts in export, (we have done) a great economic effort. And when something like this happens, something that your winery, the quality of your wine, you cannot control, then you get nervous."

But Spanish producers have been trying to take some steps to soften the blow of Brexit if and when it falls.

At the beginning of 2019, in order to ensure that British lovers of Spanish wine do not run out, many producers increased their stock of bottles in the UK.

Winemakers are also taking advice on the prospect of having to change labelling and how to deal with a potential collapse of the British pound.

In addition, exporters are working with the Spanish Wine Federation (FEV) that is talking to other EU wine associations about getting an agreement with the UK government on tariffs, certificates of origin and labelling.

"These uncertainties are a question of what will happen from the practical point of view," says the general manager of the FEV, José Luis Benitez.

"More than the fall in sales, (these uncertainties are about) what will happen with the shipment, what wineries are going to need.

"We have always said that in a mature market (like the UK), which is a very good connoisseur of Spanish wine, the fall in sales could come from other causes: for example, by an economic recession that could be produced by Brexit. For example, by a depreciation of the pound that could make our wines more expensive."

At the same time, Spain is among the four countries affected by new U.S. tariffs on European food, wine and other goods in response to illegal EU subsidies to plane maker Airbus.

The U.S. put tariffs worth $7.5 billion on EU goods like wine, cheese and olive oil, following a green light from the World Trade Organisation in a case involving illegal EU subsidies for Airbus.

The tariffs, which took effect on October 18, are ten percent for EU aircraft and 25 percent for everything else.

Spanish wine (fresh grapes, not sparkling), in less than two-litre bottles with less than 14 percent alcohol content, are target for a 25 percent duty.

In 2018, Spain exported 90 million litres of wine to the United States worth 325 million euros, according to the OEMV.

"Brexit will be for all European wines, affecting the French, Italians, Germans, which are our great competitors worldwide, both in quantity and quality," explains Adolfo Gatell, general manager of the Peñin Spanish wines guide.

"On the other hand, the United States tariffs are only for the wines of those countries that participated in the Airbus project because it is a reprisal for the EU economic help.

"So, this will not affect other (competitor) countries, such as Portugal, Italy, Greece, Austria. Other countries that are not within the (Airbus project)."

But there is still reason to celebrate.

Faced with this economic scenario, Spanish wineries are looking for solutions in other markets.

Thanks to the Economic Partnership Agreement (EPA), many wineries are knocking on doors in Canada and Japan.

Asia - particularly China, Hong Kong and South Korea - are also hot tickets for Spanish producers.

With a middle-class increasingly thirsty for reds, whites and bubbly, Spanish wine producers are pinning hopes on the China market.

Torres Sangre de Toro is one of the biggest foreign wines in China.

According to OEMV figures, in 2018, Spain exported 81 million litres of wine to China, worth 156 million euros.

Madrid, Spain - 28 October 2019

1. Close of man sniffing and swirling glass of wine and drinking it

2. Mid of two women laughing while clinking glasses and drinking wine

3. Close of women swirling glasses of white wine

4. Mid of a man uncorking bottle of wine

5. Close of man pouring red wine into glass

6. Mid of two Asian men sniffing, swirling and tasting wine

7. Close of woman sniffing and tasting wine

8. Wide of wine fair floor

9. SOUNDBITE (Spanish) Beatriz Garcia, Commercial Director of AvanteSelecta wine group:

"It is as if everyone had stopped, while saying: 'Well, what's coming now?' So, there is a general halt, even though those measures have not yet been applied. There is a feeling of confusion and total uncertainty."

10. Tilt up of man uncorking bottle of wine

11. Wide of man pouring Rioja wine for visitors

12. Mid of visitors tasting Rioja wine

13. Close of man swirling glass of red wine

14. Close of glass of red wine being contrasted against white tablecloth

15. SOUNDBITE (Spanish) Alberto Saldon, Spokesperson for Zamora Company winery:

"The EU exit of the British market is going to be a blow to the Spanish agri-food industry, specifically for the wine sector in which we are, because exports will be charged with fees and tariffs. For a winery like ours, almost Rioja centenary, (the UK) it is a key and strategic market. We have to think what we are going to do to save this circumstance that we cannot control. Undoubtedly, it will affect our income statement."

16. Close of bottle of sparkling white wine known as Cava being uncorked

17. Close sparkling white wine known as Cava being poured

18. Mid of two men tasting Cava in front of bottles

19. Tilt up from glass of sparkling white wine known as Cava to woman smiling and clinking glass

20. Various of Toni De la Rosa Torello, Director of Torello winery, pouring and tasting sparkling wine

21. SOUNDBITE (Spanish) Toni De la Rosa Torello, Director of Torello winery:

"Market turbulence, trade wars, they are never good. The Spanish agri-food sector is very powerful and every time there is a little earthquake, from the commercial point of view, we are worried, logically. In the last years, we have invested many efforts in export, (we have done) a great economic effort. And when something like this happens, something that your winery, the quality of your wine, you cannot control, then you get nervous."

22. Close of white wine being swirled in wine glass

23. Close of man tasting and drinking white wine

24. Wide of wine tasting room

25. Close of man sniffing two different wines

26. Mid of visitors tasting rose wine

27. Close of man swirling glass of rose wine, sniffing it and tasting it

Madrid, Spain - 23 October 2019

28. SOUNDBITE (Spanish) José Luis Benitez, General Manager, Spanish Wine Federation (FEV):

"Actually, these uncertainties are a question of what will happen from the practical point of view. More than the fall in sales, (these uncertainties are about) what will happen with the shipment, what wineries are going to need. We have always said that in a mature market (like the UK), which is a very good connoisseur of Spanish wine, the fall in sales could come from other causes: for example, by an economic recession that could be produced by Brexit. For example, by a depreciation of the pound that could make our wines more expensive."

FILE: Mezalocha, Spain - 7 May 2018

29. Various aerial shots of vineyards of Pago Ayles Winery

30. Wide of workers cleaning vineyard in preparation for grape growing season

Madrid, Spain - 28 October 2019

31. Close of red wine being poured into glasses

32. Mid of wine tasting room

33. Close of 2020 Peñin guidebook

34. Wide of wine fair floor

35. SOUNDBITE (Spanish) Adolfo Gatell, General Manager, Peñin guide:

"The situation between what could happen with the United States and Brexit is much different. Brexit will be for all European wines, affecting the French, Italians, Germans, which are our great competitors worldwide, both in quantity and quality. On the other hand, the United States tariffs are only for the wines of those countries that participated in the Airbus project because it is a reprisal for the EU economic help. So, this will not affect other (competitor) countries, such as Portugal, Italy, Greece, Austria. Other countries that are not within the (Airbus project)."

36. Mid of Asian men tasting wine

37. Close of Asian men tasting wine

38. Wide of two Asian women tasting wine

39. Close of Asian man taking picture of red wine

40. Zoom out from close of glasses clinking to wide of men drinking wine

+UPDATED EDIT AND SCRIPT+

FRA BEAUJOLAIS

SOURCE: ASSOCIATED PRESS

RESTRICTIONS: AP Clients Only

LENGTH: 7:56

SHOTLIST:

ASSOCIATED PRESS - AP CLIENTS ONLY

Paris, France - 21 November 2019

1. Various shots of Bernard Roques-Bouges, owner of 'Au Petit Chavignol' brasserie pouring Beaujolais Nouveau wine from cask into glass and testing it

2. Close up Beaujolais Nouveau in glasses

ASSOCIATED PRESS - AP CLIENTS ONLY

Saint-Jean-d'Ardieres, France - 12 November 2019

3. Close of 2019 Beaujolais Nouveau bottles on conveyor belt inside wine producer warehouse

4. Wide of bottling production line

5. Tracking shot of bottle along conveyor belt and General Director of Vinescence wine production company, Jean-Paul Civeyrac, walking towards labelling machine

6. Various of machine sticking labels on bottles

7. Mid of Civeyrac holding up bottle, UPSOUND (French) "So it's 2019 Beaujolais Nouveau, then you have the batch name and this indication that the wine comes from an environment-friendly farm."

8. Wide of line of bottles down conveyor belt and employees packing them in cardboard boxes

9. Mid of bottles down conveyor belt with fresh label reading 'Nouveau'

10. SOUNDBITE (French) Jean-Paul Civeyrac, General Director of Vinescence wine production company:

"The market for Beaujolais Nouveau like the one you see here is a global market – the first market in the world being Japan. The French market is also very important but you'll find some around the world, from the United States to Northern Europe. Eastern Europe countries also drink a lot (of Beaujolais Nouveau)."

11. Pan of bottle with fresh label reading 'Beaujolais'

12. Mid of box packed with 2019 Beaujolais Nouveau bottles down conveyor belt to stationing area

ASSOCIATED PRESS - AP CLIENTS ONLY

Romaneche-Thorins, France - 12 November 2019

13. Mid of Georges Duboeuf logo on side of warehouse of largest Beaujolais Nouveau producer

14. Tracking shot of Duboeuf President Franck Duboeuf walking across warehouse to last stacks of Beaujolais Nouveau yet to be shipped to clients

15. SOUNDBITE (French) Franck Duboeuf, President of Georges Duboeuf wine production company:

"This is the Beaujolais Nouveau that's being shipped to Boulogne and Calais (harbours on the Channel) to our client and then over here, we have another destination with our client (food industry wholesaler) Metro and it will be delivered to Paris."

16. Mid of Duboeuf looking at label on side of Beaujolais Nouveau shipment

17. Wide of Duboeuf standing outside wine shop with logo on façade

18. Pan of Duboeuf arranging bottles on table in front of him

19. Mid of 2019 Beaujolais Nouveau bottles on table with Duboeuf in foreground

20. Wide of showing bottle of rose

21. SOUNDBITE (French) Franck Duboeuf, President of Duboeuf wine production company:

"It's clear that if we didn't have a presence with this year's Beaujolais Nouveau, it could disappear from the (US) market altogether with such important competition and also because it's like a rendez-vous. If you miss the rendez-vous, it could, in following years, jeopardise what you've worked hard to build in 40 years. It was crucial that we save this campaign… in the future, it's the entire 2019 production, an entire region, an entire sector (that are threatened) and it's extremely complicated and worrying."

22. Close of 2019 Beaujolais Nouveau bottles produced for French and export markets by Georges Duboeuf wines

ASSOCIATED PRESS - AP CLIENTS ONLY

Villie-Morgon, France -12 November 2019

23. Close of Dominique Piron's 2019 Beaujolais Nouveau bottles

24. Wide of bottles sitting on top barrel with Piron in background leaning against stack of casks

25. Close of logo for Piron's winemaking company

26. SOUNDBITE (French) Dominique Piron, Winemaker and President of Beaujolais winemakers' association:

"Japan has lowered its taxes on imports but that doesn't mean they're buying more wine. China imports a lot of wine from Chile and Australia with no-tax deals between governments – that's unfair competition. Global wine trade is complicated nowadays especially at a time when competition is fierce. Globally, wine production is in overproduction and there's a tighter funnel when it comes to sales."

27. Mid of Piron during interview

28. SOUNDBITE (French) Dominique Piron, Winemaker and President of Beaujolais winemakers' association:

"We're lucky enough to see, in the past two or three years and with this new chapter that we're writing, Beaujolais sales on the increase, at a time when red wine consumption is going down globally in favour of Rose and white wines and with strong competition. Just an example: since the beginning of 2019 and up to the end of last August, the first 8 months of the year, French wine exports have fell by 2 percent. Three regions in France have seen theirs increase. The Loire valley with 4.5 percent, Burgundy at 5.5 percent and Beaujolais at 11 percent."

ASSOCIATED PRESS - AP CLIENTS ONLY

Chatillon, France - 13 November 2015

29. Wide of village of Chatillon, home to the Chasselay vineyard

30. Wide of Chasselay vineyard with view of Beaujolais hills

31. Wide of organic vines in row on Chasselay vineyard

32. Pull focus of vine branches

33. Wide of country road with sign showing direction to Chasselay 'Domaine'

34. Wide of Claire Chasselay wheeling boxes of Beaujolais Nouveau to back of van

35. Mid of Chasselay loading boxes into van

36. SOUNDBITE (French) Claire Chasselay, organic wine grower:

"Today, if you really want to make a living we have to stop selling our wines at a low price. We have to sell it at the right price and a price that generates a living wage for the winegrower but also the wine merchant and the restaurant owner. The right price. It's the same for all agricultural sectors. We're not asking to sell our bottles for 150 euros (166 US dollars) but an appropriate price. Consumers need to be – and I think they are – in a position to realise that they're ready to spend a little more for their wine or their meat or their cheese because they want to drink good quality products."

37. Wide of country road outside Chasselay family estate

ASSOCIATED PRESS - AP CLIENTS ONLY

Paris, France - 21 November 2019

38. Various shots of customers inside brasserie during lunchtime cheering and drinking Beaujolais

39. SOUNDBITE (French) Thierry Bobot, Parisian

"For me it's very good. Maybe there is a better one, that's possible, but it's very very good, very pleasant, very light with a very fruity aftertaste. For me, it's perfect but will everybody like it?."

40. Various shots of people drinking Beaujolais

LEADIN:

Celebration is the mot du jour in France’s Beaujolais region, with winemakers and sellers uncorking the season’s Beaujolais Nouveau with feasting and fanfare.

But uncertainty is clouding this year’s festivities as the French wine industry finds itself increasingly squeezed by unfavorable geopolitics and turbulent markets.

STORYLINE:

The wait is over as one of the year's most anticipated wine events is underway.

Parisians are enjoying a taste of the newly released Beaujolais Nouveau, the famous French young red wine whose unveiling is keenly anticipated every year by wine lovers around the world.

The grapes making up the wine in these bottles were harvested by hand only a few weeks ago.

At the Vinescence wine production company, wine was bottled and labelled ready for the market place.

Beaujolais, a region spanning 55 kilometers (34 miles) north of Lyon, has spent decades marketing its wines globally.

It now exports to more than 110 countries, according to statistics from Vinescence, which works with 310 winemakers in the area.

"The market for Beaujolais Nouveau like the one you see here is a global market – the first market in the world being Japan. The French market is also very important but you'll find some around the world, from the United States to Northern Europe. Eastern Europe countries also drink a lot (of Beaujolais Nouveau)," says the General Director of Vinescence, Jean-Paul Civeyrac.

An idiosyncratic wine known for its youth, rather than its age, Beaujolais Nouveau has seen particular success.

But considerable uncertainty is clouding this year's celebration, as the French wine industry finds itself increasingly squeezed by unfavourable geopolitics and turbulent markets.

New American tariffs are denting profits. Brexit still looms. Unrest in Hong Kong has shaken that market. And China is turning to Chilean and Argentine wines instead.

The Trump administration imposed the 25 percent import tax on most French still wines last month as part of a trade spat with the European Union over illegal subsidies for the aircraft giant Airbus.

Orders had already been placed, and places on planes or boats reserved, for this year's Beaujolais Nouveau by the time the tariffs took effect.

Producers said they struck up arrangements to shoulder part of the cost themselves — and distribute most of the rest along the supply chain — in order to retain their American clientele.

Franck Duboeuf, president of the largest Beaujolais Nouveau producer in the world, says the recent market developments are worrying.

"It's clear that if we didn't have a presence with this year's Beaujolais Nouveau, it could disappear from the (US) market altogether with such important competition and also because it's like a rendez-vous. If you miss the rendez-vous, it could, in following years, jeopardise what you've worked hard to build in 40 years. It was crucial that we save this campaign… in the future, it's the entire 2019 production, an entire region, an entire sector (that are threatened) and it's extremely complicated and worrying," he says.

On top of the tariffs, uncertainty lingers around future trade with the United Kingdom, which is heading toward an early election December 12 that will determine the future of Brexit.

When and how Brexit takes shape could impact the wine trade down the line.

Changing tastes complicate the picture further.

The Japanese, who were buying a "tsunami" of Beaujolais a decade ago, seem to be losing their appetite for the wine, says the President of Beaujolais winemakers' association Dominique Piron.

Twelve years ago, French winemakers sold one bottle of Beaujolais Nouveau for every 12 inhabitants in Japan — a total of 12 million bottles per year, according to Piron. Now, Japan imports about half that number.

"Japan has lowered its taxes on imports but that doesn't mean they're buying more wine. China imports a lot of wine from Chile and Australia with no-tax deals between governments – that's unfair competition. Global wine trade is complicated nowadays especially at a time when competition is fierce. Globally, wine production is in overproduction and there's a tighter funnel when it comes to sales."

Other Beaujolais producers, like organic winemaker Claire Chasselay, are orienting their businesses toward local consumers instead.

The size of winemaking operations in the region has grown with global demand.

Fifteen years ago, 4,000 producers made wine here; now, that number stands at 2,000, according to Piron, as big producers have acquired smaller operations and expanded their reach.

The Chasselay family, which has run vineyards north of Chatillon since the 15th century, has sought to buck that trend.

Chasselay says her philosophy centres around returning to winemaking's roots: small-scale, without pesticides, and focused on producing wine for mainly domestic consumers to pair with good food and lively company.

But she insists that Beaujolais Nouveau producers should not be selling their wine cheaply.

"Today, if you really want to make a living we have to stop selling our wines at a low price. We have to sell it at the right price and a price that generates a living wage for the winegrower but also the wine merchant and the restaurant owner. The right price," she says.

The Chasselays decided two decades ago to stop spraying with chemicals their vines, pre-empting the preference for organic products that has gripped younger consumers in recent years and placed pressure on winemakers to adapt their growing techniques.

Though they exported 6,000 of the 22,500 bottles of Beaujolais Nouveau they sold this year, Chasselay prefers to see her wine on nearby shelves and tables.

This year's Beaujolais Nouveau in now in Paris ( 21 November) being enjoyed by customers in the 'Au Petit Chavignol' brasserie.

Wine lover Thierry Bobot says he is happy with this year's vintage: " For me it's very good. Maybe there is a better one, that's possible, but it's very very good, very pleasant, very light with a very fruity aftertaste. For me, it's perfect but will everybody like it?."

====

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LEAD IN:

Last minute preparations are underway in the Beaujolais region ahead of the release of France's most famous young wine.

Beaujolais Nouveau producers are concerned about the impact US tariffs and increased competition will have on their industry.

But it seems the wine itself is tasting good this year.

STORY-LINE:

Production for one of the year's most anticipated wine events is underway.

The grapes making up the wine in these bottles were harvested by hand only a few weeks ago.

At the Vinescence wine production company, wine is being bottled and labelled ahead of the third Thursday of November, when winemakers and sellers are set to uncork the season's Beaujolais Nouveau with feasting and fanfare.

Beaujolais, a region spanning 55 kilometers (34 miles) north of Lyon, has spent decades marketing its wines globally.

It now exports to more than 110 countries, according to statistics from Vinescence, which works with 310 winemakers in the area.

"The market for Beaujolais Nouveau like the one you see here is a global market – the first market in the world being Japan. The French market is also very important but you'll find some around the world, from the United States to Northern Europe. Eastern Europe countries also drink a lot (of Beaujolais Nouveau)," says the General Director of Vinescence, Jean-Paul Civeyrac.

An idiosyncratic wine known for its youth, rather than its age, Beaujolais Nouveau has seen particular success.

But considerable uncertainty is clouding this year's celebration, as the French wine industry finds itself increasingly squeezed by unfavourable geopolitics and turbulent markets.

New American tariffs are denting profits. Brexit still looms. Unrest in Hong Kong has shaken that market. And China is turning to Chilean and Argentine wines instead.

The Trump administration imposed the 25 percent import tax on most French still wines last month as part of a trade spat with the European Union over illegal subsidies for the aircraft giant Airbus.

Orders had already been placed, and places on planes or boats reserved, for this year's Beaujolais Nouveau by the time the tariffs took effect.

Producers said they struck up arrangements to shoulder part of the cost themselves — and distribute most of the rest along the supply chain — in order to retain their American clientele.

Franck Duboeuf, president of the largest Beaujolais Nouveau producer in the world, says the recent market developments are worrying.

"It's clear that if we didn't have a presence with this year's Beaujolais Nouveau, it could disappear from the (US) market altogether with such important competition and also because it's like a rendez-vous. If you miss the rendez-vous, it could, in following years, jeopardise what you've worked hard to build in 40 years. It was crucial that we save this campaign… in the future, it's the entire 2019 production, an entire region, an entire sector (that are threatened) and it's extremely complicated and worrying," he says.

On top of the tariffs, uncertainty lingers around future trade with the United Kingdom, which is heading toward an early election December 12 that will determine the future of Brexit.

When and how Brexit takes shape could impact the wine trade down the line.

Changing tastes complicate the picture further.

The Japanese, who were buying a "tsunami" of Beaujolais a decade ago, seem to be losing their appetite for the wine, says the President of Beaujolais winemakers' association Dominique Piron.

Twelve years ago, French winemakers sold one bottle of Beaujolais Nouveau for every 12 inhabitants in Japan — a total of 12 million bottles per year, according to Piron. Now, Japan imports about half that number.

"Japan has lowered its taxes on imports but that doesn't mean they're buying more wine. China imports a lot of wine from Chile and Australia with no-tax deals between governments – that's unfair competition. Global wine trade is complicated nowadays especially at a time when competition is fierce. Globally, wine production is in overproduction and there's a tighter funnel when it comes to sales."

Other Beaujolais producers, like organic winemaker Claire Chasselay, are orienting their businesses toward local consumers instead.

The size of winemaking operations in the region has grown with global demand.

Fifteen years ago, 4,000 producers made wine here; now, that number stands at 2,000, according to Piron, as big producers have acquired smaller operations and expanded their reach.

The Chasselay family, which has run vineyards north of Chatillon since the 15th century, has sought to buck that trend.

Chasselay says her philosophy centres around returning to winemaking's roots: small-scale, without pesticides, and focused on producing wine for mainly domestic consumers to pair with good food and lively company.

But she insists that Beaujolais Nouveau producers should not be selling their wine cheaply.

"Today, if you really want to make a living we have to stop selling our wines at a low price. We have to sell it at the right price and a price that generates a living wage for the winegrower but also the wine merchant and the restaurant owner. The right price," she says.

The Chasselays decided two decades ago to stop spraying with chemicals their vines, pre-empting the preference for organic products that has gripped younger consumers in recent years and placed pressure on winemakers to adapt their growing techniques.

Though they exported 6,000 of the 22,500 bottles of Beaujolais Nouveau they sold this year, Chasselay prefers to see her wine on nearby shelves and tables.

Eight days before market day, she loaded one of the season's last orders into her van and drove it 17 kilometers to the wine shop and restaurant of Gaetan Vial in Charbonnières-les-Bains.

Swirling the light red around in his mouth, Vial pronounced it "top-notch."

"It has this fresh aftertaste that makes you want to pour yourself another glass. It has strength in taste and substance, so everything you need," Vial says.

"Yet another good year."

Saint-Jean-d'Ardieres, France - 12 November 2019

1. Close of 2019 Beaujolais Nouveau bottles on conveyor belt inside wine producer warehouse

2. Wide of bottling production line

3. Tracking shot of bottle along conveyor belt and General Director of Vinescence wine production company, Jean-Paul Civeyrac, walking towards labelling machine

4. Various of machine sticking labels on bottles

5. Mid of Civeyrac holding up bottle, UPSOUND (French) "So it's 2019 Beaujolais Nouveau, then you have the batch name and this indication that the wine comes from an environment-friendly farm."

6. Wide of line of bottles down conveyor belt and employees packing them in cardboard boxes

7. Mid of bottles down conveyor belt with fresh label reading 'Nouveau'

8. SOUNDBITE (French) Jean-Paul Civeyrac, General Director of Vinescence wine production company:

"The market for Beaujolais Nouveau like the one you see here is a global market – the first market in the world being Japan. The French market is also very important but you'll find some around the world, from the United States to Northern Europe. Eastern Europe countries also drink a lot (of Beaujolais Nouveau)."

9. Pan of bottle with fresh label reading 'Beaujolais'

10. Mid of box packed with 2019 Beaujolais Nouveau bottles down conveyor belt to stationing area

Romaneche-Thorins, France - 12 November 2019

11. Mid of Georges Duboeuf logo on side of warehouse of largest Beaujolais Nouveau producer

12. Tracking shot of Duboeuf President Franck Duboeuf walking across warehouse to last stacks of Beaujolais Nouveau yet to be shipped to clients

13. SOUNDBITE (French) Franck Duboeuf, President of Georges Duboeuf wine production company:

"This is the Beaujolais Nouveau that's being shipped to Boulogne and Calais (harbours on the Channel) to our client and then over here, we have another destination with our client (food industry wholesaler) Metro and it will be delivered to Paris."

14. Mid of Duboeuf looking at label on side of Beaujolais Nouveau shipment

15. Wide of Duboeuf standing outside wine shop with logo on façade

16. Pan of Duboeuf arranging bottles on table in front of him

17. Mid of 2019 Beaujolais Nouveau bottles on table with Duboeuf in foreground

18. Wide of showing bottle of rose

19. SOUNDBITE (French) Franck Duboeuf, President of Duboeuf wine production company:

"It's clear that if we didn't have a presence with this year's Beaujolais Nouveau, it could disappear from the (US) market altogether with such important competition and also because it's like a rendez-vous. If you miss the rendez-vous, it could, in following years, jeopardise what you've worked hard to build in 40 years. It was crucial that we save this campaign… in the future, it's the entire 2019 production, an entire region, an entire sector (that are threatened) and it's extremely complicated and worrying."

20. Close of 2019 Beaujolais Nouveau bottles produced for French and export markets by Georges Duboeuf wines

Villie-Morgon, France -12 November 2019

21. Close of Dominique Piron's 2019 Beaujolais Nouveau bottles

22. Wide of bottles sitting on top barrel with Piron in background leaning against stack of casks

23. Close of logo for Piron's winemaking company

24. SOUNDBITE (French) Dominique Piron, Winemaker and President of Beaujolais winemakers' association:

"Japan has lowered its taxes on imports but that doesn't mean they're buying more wine. China imports a lot of wine from Chile and Australia with no-tax deals between governments – that's unfair competition. Global wine trade is complicated nowadays especially at a time when competition is fierce. Globally, wine production is in overproduction and there's a tighter funnel when it comes to sales."

25. Mid of Piron during interview

26. SOUNDBITE (French) Dominique Piron, Winemaker and President of Beaujolais winemakers' association:

"We're lucky enough to see, in the past two or three years and with this new chapter that we're writing, Beaujolais sales on the increase, at a time when red wine consumption is going down globally in favour of Rose and white wines and with strong competition. Just an example: since the beginning of 2019 and up to the end of last August, the first 8 months of the year, French wine exports have fell by 2 percent. Three regions in France have seen theirs increase. The Loire valley with 4.5 percent, Burgundy at 5.5 percent and Beaujolais at 11 percent."

Chatillon, France - 13 November 2015

27. Wide of village of Chatillon, home to the Chasselay vineyard

28. Wide of Chasselay vineyard with view of Beaujolais hills

29. Wide of organic vines in row on Chasselay vineyard

30. Pull focus of vine branches

31. Wide of country road with sign showing direction to Chasselay 'Domaine'

32. Wide of Claire Chasselay wheeling boxes of Beaujolais Nouveau to back of van

33. Mid of Chasselay loading boxes into van

34. SOUNDBITE (French) Claire Chasselay, organic wine grower:

"Today, if you really want to make a living we have to stop selling our wines at a low price. We have to sell it at the right price and a price that generates a living wage for the winegrower but also the wine merchant and the restaurant owner. The right price. It's the same for all agricultural sectors. We're not asking to sell our bottles for 150 euros (166 US dollars) but an appropriate price. Consumers need to be – and I think they are – in a position to realise that they're ready to spend a little more for their wine or their meat or their cheese because they want to drink good quality products."

35. Wide of country road outside Chasselay family estate

Charbonniere-les-Bains, France - 13 November 2015

36. Wide of Chasselay holding door of shop as wine shop manager and oenologist Gaetan Vial wheels in boxes of Beaujolais Nouveau

37. Mid of Vial placing boxes along wall at back of shop

38. Mid of cork being pulled out of 2019 Nouveau bottle

39. Mid of wine being poured into glasses

40. Mid of Vial reaching for glass and smelling wine

41. Mid of Vial tasting wine

42. SOUNDBITE (French) Gaëtan Vial, Wine shop manager and oenologist:

"It has this fresh aftertaste that makes you want to pour yourself another glass. It has strength in taste and substance, so everything you need. You also have the taste of the fruit that's typical of Beaujolais Nouveau and it's balanced. It also has this acidity that's very enjoyable and the tannins are supple so.. yet another good year."

43. Mid of Vial talking to Chasselay

44. Mid of reflection of Vial and Chasselay holding glasses inside shop

FOR CLEAN VERSION SEE STORY NUMBER: 4057509

LEAD IN

A newly opened wine museum in Bordeax is quickly becoming a must-see destination for tourists from all over the world.

Cite du Vin pays homage to the region's famous wine heritage using a visual, multi-media approach.

STORY-LINE

The Bordeaux region in Southwestern France is home to some of the most famous wines in the world, thanks to the diversity and quality of the area's soil.

Now a new museum in the city of Bordeaux has been opened to celebrate wine worldwide, exploring its history, culture and geography.

Transcending the borders of France, Cite' du Vin (City of Wine) takes visitors on a journey around the world and through the centuries.

Housed in a 10-storey building it's a jewel of contemporary architecture. Its shape is inspired by the flowing movement of wine as it descends from the bottle to the glass.

The grey and gold coloured structure boasts a 360 degree view of Bordeaux and the Garonne river. The museum, owned by the city of Bordeaux, is quickly becoming a local landmark.

Inside, the Cite' du Vin offers visitors a multi-faceted journey over a 3,000 square metre space.

Key to the tour is a digital audiovisual guide, in eight languages, that allows visitors to explore different themes as they walk through the halls.

Sylvie Cazes is the President of the "Fondation Pour la Culture et les Civilizations du Vin" (Foundation for the Culture and Civilisations of Wine), which is the organisation that runs the Cite' du Vin.

Cazes says Bordeaux, a UNESCO World Heritage Site, is the perfect position for the museum:

"Bordeaux needed to have this museum because it's the biggest appellation wine region in France. It's an historic vineyard throughout several millenniums. So it was very important that in the heart of Bordeaux there was this wine museum tracing the wine history, the wine culture, not only of Bordeaux wine but of all the civilisations."

Cazes started working on the wine museum, together with the mayor of Bordeaux Alain Juppe', when the idea was first launched in 2008.

Over the next six years almost one hundred specialists have been involved in the project. They include a scientific committee of geographers, historians and oenologists who worked closely with a scenographer to give the project its distinguished shape.

The museum is divided into themes. Some, like "The Buffet of 5 Senses", engage visitors' sensorial world, taking tourists on a journey through the different smells of wine.

Others, like "The Terroir Table", offer a tour around the globe, exploring how different soils are responsible for the wide variety of wines that we know.

At "The Metamorphosis of Wine" one can track the drink's creation from harvesting to fermentation to bottling. Meanwhile at "All Aboard" museum-goers are treated to an animated movie tracing the history of wine travel, showing how barrels were transported by boat from one country to another. The movie's viewing area is itself shaped like a boat.

"Everything I see is fantastic, including the audiovisual presentation. I like it a lot. And the sensorial areas are the most fascinating for me," says Pepe Schib, a visitor from Italy.

"It's very nice because when I heard about the news (of the museum) I was wondering about what kind of pattern should be the museum (sic). But actually when I come here I think it's very exciting. They're using technical methods to let us know what a wine is and they let us know all the wineries," says Olivia Wang, visitor from China.

Cazes says the success of the museum shows wine is as popular as ever.

"Everyone was afraid when we heard about the Brexit," she says. "Actually up to now it hasn't changed much. I don't think it will because the London market has two functions. One is for a lot of British people, (they) love Bordeaux wines, and also it's a sort of marketplace for other countries. The other countries are all around the world and the demand is going to remain. What is important is the demand."

The Cite' du Vin tour ends with the inevitable: a bar on the top floor, where visitors can sample wines as well as enjoy a bird-eye view of the city and the Garonne river.

Since opening in June the public's response to the museum has been "huge" according to Cazes. In just three months 130,000 people have already taken the Cite' du Vin tour.

Bordeaux, France - 9 September 2016

1. Exterior shot Cite' du Vin building

2. Visitors at terrace of Cite' du Vin building

3. Tilt-down from giant wooden bottles to visitors at "Wine Portraits" section of the Cite' du Vin museum

4. Various video and audio animation at champagne section of "Wine Portraits"

5. Cite' du Vin visitors

6. Visitors at hall as video showing different wine regions is being shown on screen

7. Visitors at "Terroir Table" section

8. Close digital, audiovisual guide being used at "Terroir Table" section

9. Animation at "Terroir Table" section prompted by audiovisual guide shown in shot 6

10. Tilt-up from animated table to screen showing section dedicated to Georgian wines, featuring man talking with English translation. UPSOUND (English): "My name is David and I'm the metropolitan bishop of Alaverdi."

11. Walking shot of President of the Foundation Pour la Culture et le Civilizations du Vin, Sylvie Cazes

12. SOUNDBITE (English) Sylvie Cazes, President of the "Fondation Pour la Culture et les Civilizations du Vin"

"Bordeaux needed to have this museum because it's the biggest appellation wine region in France. It's an historic vineyard throughout several millenniums, so it was very important that in the heart of this Bordeaux city - which is the biggest urban site classified as world heritage, in the world. So it was very important that in the heart of Bordeaux there was this wine museum tracing the wine history, the wine culture, not only of Bordeaux wine but of all the civilisations."

13. Pan right hall dedicated to "The Buffet of 5 Senses"

14. Visitors gathered around table at "The Buffet of 5 Senses" section

15. Visitors pumping pump and smelling odour connected to object inside glass case

16. Incense sticks inside glass case

17. Visitor Pepe Schib at "The Buffet of 5 Senses" table

18. SOUNDBITE (Italian) Pepe Schib, visitor from Italy

"Everything I see is fantastic, including the audiovisual presentation. I like it a lot. And the sensorial areas are the most fascinating for me."

19. Various visitors around "The Buffet of 5 Senses" table, featuring mock wine glasses of different colours of red (the glasses light up once a hand is held over them)

20. SOUNDBITE (English) Sylvie Cazes, President of the "Fondation Pour la Culture et les Civilizations du Vin"

"We wanted people to enjoy because wine is enjoyment, always. And it's a link between the countries. So we wanted a lot of people to be able to have fun in understanding all this wine history. And so we decided to work with a scenograph (scenographer) and to have a very interactive tour with 20 modules, each of them with one theme, very interactive, so that people can really get into the tour."

21. Visitors in front of "Trend Wall" section

22. Pan right bottle at "Trend Wall" section

23. Tilt up from copy of ancient amphora to visitor entering through door at "Gallery of Civilisations" section

24. Pan right showing copy of ancient wall paintings at "Gallery of Civilisations" section

25. Wall screens showing the connection between wine and gods at the "The Divine Wine" section

26. Close of wall screens at "The Divine Wine" section

27. Visitor Mathey Gilbert listening to audiovisual guide

28. SOUNDBITE (French) Mathey Gilbert, visitor from France

"I'm here on a visit because this is something interesting to do in Bordeaux. We've come to visit the city of Bordeaux and at the same time we take advantage of that to see the Cite' du Vin which is a new construction."

29. Visitors at "The Metamorphosis of Wine" section

30. Close of "The Metamorphosis of Wine" section, with writing on wooden barrel reading (English and Spanish): "The barrel cellar - la bodega".

31. Visitor looking at video at "The Metamorphosis of Wine" section

32. Close of video on screen at "The Metamorphosis of Wine" section

33. Visitor Olivia Wang during her museum tour

34. SOUNDBITE (English) Olivia Wang, visitor from China

"It's very nice because when I heard about the news (of the museum) I was wondering about what kind of pattern should be the museum (sic). But actually when I come here I think it's very exciting. They're using technical methods to let us know what a wine is and they let us know all the wineries."

35. Various visitors looking at animated video at "All Aboard" section

36. SOUNDBITE (English) Sylvie Cazes, President of the "Fondation Pour la Culture et les Civilizations du Vin"

"Everyone was afraid when we heard about the Brexit. Actually up to now it hasn't changed much. I don't think it will because the London market has two functions. One is for a lot of British people, (they) love Bordeaux wines, and also it's a sort of marketplace for other countries. The other countries are all around the world and the demand is going to remain. What is important is the demand."

37. Pan left visitors at wine tasting on top floor of Cite' du Vin building

38. Cite' du Vin wine expert talking to visitors (not shown) during wine tasting

39. Wine being poured into glass

40. Visitors drinking wine

41. Visitors at balcony of Cite' du Vin building

42. Aerial view of Bordeaux and of the Garonne river, as seen from top floor of Cite' du Vin building

LEAD IN

A newly opened wine museum in Bordeax is quickly becoming a must-see destination for tourists from all over the world.

Cite du Vin pays homage to the region's famous wine heritage using a visual, multi-media approach.

STORY-LINE

The Bordeaux region in Southwestern France is home to some of the most famous wines in the world, thanks to the diversity and quality of the area's soil.

Now a new museum in the city of Bordeaux has been opened to celebrate wine worldwide, exploring its history, culture and geography.

Transcending the borders of France, Cite' du Vin (City of Wine) takes visitors on a journey around the world and through the centuries.

Housed in a 10-storey building it's a jewel of contemporary architecture. Its shape is inspired by the flowing movement of wine as it descends from the bottle to the glass.

The grey and gold coloured structure boasts a 360 degree view of Bordeaux and the Garonne river. The museum, owned by the city of Bordeaux, is quickly becoming a local landmark.

Inside, the Cite' du Vin offers visitors a multi-faceted journey over a 3,000 square metre space.

Key to the tour is a digital audiovisual guide, in eight languages, that allows visitors to explore different themes as they walk through the halls.

Sylvie Cazes is the President of the "Fondation Pour la Culture et les Civilizations du Vin" (Foundation for the Culture and Civilisations of Wine), which is the organisation that runs the Cite' du Vin.

Cazes says Bordeaux, a UNESCO World Heritage Site, is the perfect position for the museum:

"Bordeaux needed to have this museum because it's the biggest appellation wine region in France. It's an historic vineyard throughout several millenniums. So it was very important that in the heart of Bordeaux there was this wine museum tracing the wine history, the wine culture, not only of Bordeaux wine but of all the civilisations."

Cazes started working on the wine museum, together with the mayor of Bordeaux Alain Juppe', when the idea was first launched in 2008.

Over the next six years almost one hundred specialists have been involved in the project. They include a scientific committee of geographers, historians and oenologists who worked closely with a scenographer to give the project its distinguished shape.

The museum is divided into themes. Some, like "The Buffet of 5 Senses", engage visitors' sensorial world, taking tourists on a journey through the different smells of wine.

Others, like "The Terroir Table", offer a tour around the globe, exploring how different soils are responsible for the wide variety of wines that we know.

At "The Metamorphosis of Wine" one can track the drink's creation from harvesting to fermentation to bottling. Meanwhile at "All Aboard" museum-goers are treated to an animated movie tracing the history of wine travel, showing how barrels were transported by boat from one country to another. The movie's viewing area is itself shaped like a boat.

"Everything I see is fantastic, including the audiovisual presentation. I like it a lot. And the sensorial areas are the most fascinating for me," says Pepe Schib, a visitor from Italy.

"It's very nice because when I heard about the news (of the museum) I was wondering about what kind of pattern should be the museum (sic). But actually when I come here I think it's very exciting. They're using technical methods to let us know what a wine is and they let us know all the wineries," says Olivia Wang, visitor from China.

Cazes says the success of the museum shows wine is as popular as ever.

"Everyone was afraid when we heard about the Brexit," she says. "Actually up to now it hasn't changed much. I don't think it will because the London market has two functions. One is for a lot of British people, (they) love Bordeaux wines, and also it's a sort of marketplace for other countries. The other countries are all around the world and the demand is going to remain. What is important is the demand."

The Cite' du Vin tour ends with the inevitable: a bar on the top floor, where visitors can sample wines as well as enjoy a bird-eye view of the city and the Garonne river.

Since opening in June the public's response to the museum has been "huge" according to Cazes. In just three months 130,000 people have already taken the Cite' du Vin tour.

AP Television

Bordeaux, France - 9 September 2016

1. Exterior shot Cite' du Vin building

2. Visitors at terrace of Cite' du Vin building

3. Tilt-down from giant wooden bottles to visitors at "Wine Portraits" section of the Cite' du Vin museum

4. Various video and audio animation at champagne section of "Wine Portraits"

5. Cite' du Vin visitors

6. Visitors at hall as video showing different wine regions is being shown on screen

7. Visitors at "Terroir Table" section

8. Close digital, audiovisual guide being used at "Terroir Table" section

9. Animation at "Terroir Table" section prompted by audiovisual guide shown in shot 6

10. Tilt-up from animated table to screen showing section dedicated to Georgian wines, featuring man talking with English translation. UPSOUND (English): "My name is David and I'm the metropolitan bishop of Alaverdi."

11. Walking shot of President of the Foundation Pour la Culture et le Civilizations du Vin, Sylvie Cazes

12. SOUNDBITE (English) Sylvie Cazes, President of the "Fondation Pour la Culture et les Civilizations du Vin"

"Bordeaux needed to have this museum because it's the biggest appellation wine region in France. It's an historic vineyard throughout several millenniums, so it was very important that in the heart of this Bordeaux city - which is the biggest urban site classified as world heritage, in the world. So it was very important that in the heart of Bordeaux there was this wine museum tracing the wine history, the wine culture, not only of Bordeaux wine but of all the civilisations."

13. Pan right hall dedicated to "The Buffet of 5 Senses"

14. Visitors gathered around table at "The Buffet of 5 Senses" section

15. Visitors pumping pump and smelling odour connected to object inside glass case

16. Incense sticks inside glass case

17. Visitor Pepe Schib at "The Buffet of 5 Senses" table

18. SOUNDBITE (Italian) Pepe Schib, visitor from Italy

"Everything I see is fantastic, including the audiovisual presentation. I like it a lot. And the sensorial areas are the most fascinating for me."

19. Various visitors around "The Buffet of 5 Senses" table, featuring mock wine glasses of different colours of red (the glasses light up once a hand is held over them)

20. SOUNDBITE (English) Sylvie Cazes, President of the "Fondation Pour la Culture et les Civilizations du Vin"

"We wanted people to enjoy because wine is enjoyment, always. And it's a link between the countries. So we wanted a lot of people to be able to have fun in understanding all this wine history. And so we decided to work with a scenograph (scenographer) and to have a very interactive tour with 20 modules, each of them with one theme, very interactive, so that people can really get into the tour."

21. Visitors in front of "Trend Wall" section

22. Pan right bottle at "Trend Wall" section

23. Tilt up from copy of ancient amphora to visitor entering through door at "Gallery of Civilisations" section

24. Pan right showing copy of ancient wall paintings at "Gallery of Civilisations" section

25. Wall screens showing the connection between wine and gods at the "The Divine Wine" section

26. Close of wall screens at "The Divine Wine" section

27. Visitor Mathey Gilbert listening to audiovisual guide

28. SOUNDBITE (French) Mathey Gilbert, visitor from France

"I'm here on a visit because this is something interesting to do in Bordeaux. We've come to visit the city of Bordeaux and at the same time we take advantage of that to see the Cite' du Vin which is a new construction."

29. Visitors at "The Metamorphosis of Wine" section

30. Close of "The Metamorphosis of Wine" section, with writing on wooden barrel reading (English and Spanish): "The barrel cellar - la bodega".

31. Visitor looking at video at "The Metamorphosis of Wine" section

32. Close of video on screen at "The Metamorphosis of Wine" section

33. Visitor Olivia Wang during her museum tour

34. SOUNDBITE (English) Olivia Wang, visitor from China

"It's very nice because when I heard about the news (of the museum) I was wondering about what kind of pattern should be the museum (sic). But actually when I come here I think it's very exciting. They're using technical methods to let us know what a wine is and they let us know all the wineries."

35. Various visitors looking at animated video at "All Aboard" section

36. SOUNDBITE (English) Sylvie Cazes, President of the "Fondation Pour la Culture et les Civilizations du Vin"

"Everyone was afraid when we heard about the Brexit. Actually up to now it hasn't changed much. I don't think it will because the London market has two functions. One is for a lot of British people, (they) love Bordeaux wines, and also it's a sort of marketplace for other countries. The other countries are all around the world and the demand is going to remain. What is important is the demand."

37. Pan left visitors at wine tasting on top floor of Cite' du Vin building

38. Cite' du Vin wine expert talking to visitors (not shown) during wine tasting

39. Wine being poured into glass

40. Visitors drinking wine

41. Visitors at balcony of Cite' du Vin building

42. Aerial view of Bordeaux and of the Garonne river, as seen from top floor of Cite' du Vin building

LENGTH: 6:30