LEADIN

Art worth millions of dollars is about to go on sale in New York.

The highlight of the Sotheby's auction is a rare Andy Warhol, which is expected to sell for around $60 million plus works Picasso, and the first portrait of Prince Charles by a Chinese artist.

STORYLINE

Sotheby's isn't pulling any punches, it hits you as soon as you enter the gallery.

Warhol's Silver Car Crash (Double Disaster) is definitely the star attraction of this sale.

The auction house estimates it'll fetch in excess of $60 million dollars when it goes under the hammer.

This huge work of art has only been seen in public once in 26 years.

The 1963 silkscreen measures 8 feet by 13 feet and is a print of multiple photographs that show the aftermath of a car crash when the vehicle hit a tree.

Art critics say it is one of Warhol's most important pieces.

On November 13th in New York, Tobias Meyer, the principal auctioneer and the worldwide head of contemporary art will bring his hammer down this sought after work.

Meyer says: "It's Warhol at the core of what he does which is deal with life and fame and death. Andy Warhol was an artist who commented of every aspect of that time American life but really global life. And what he does here is he uses a very cruel image of a car crash and makes it into a monumental history painting like 'Guernica' by Picasso or 'The Raft of Medusa' by Gericault. It's about human nature that sometimes fails, but in its failing expresses also beauty."

He adds: "As you stay away, you see a cascading black imagery of the car crash juxtaposed with the real empty reflective panel on the right and what people have said many times is when they die they see white light. It's that kind of painting."

Sotheby's says the global art market is thriving, but while art is a good investment Meyer say's these aren't the sort of paintings that will be stored until they increase in value.

He says: "I have in my whole career never been able to sell a masterpiece of this calibre to somebody who just bought it for investment. All of them end up on the wall and people live with them, because you won't spend this amount of money on a object that you don't emotionally relate to. If you want to then invest you by real estate."

Warhol fans will be spoilt, the gallery has his icons including actress Elizabeth Taylor and the Statue of Liberty

The sale is a glitzy event.

As well as the modern and contemporary artworks like Juan Munoz's Conversation Piece V, there a lot here that alludes to the world of pop like Ornamental Despair, which was painted for Joy Division's Ian Curtis.

The auction will also launch another of it's 'RED' sales set up by rock star Bono in collaboration with designers Sir Jonathan Ive and Marc Newson to raise cash to fight AIDS, tuberculosis and malaria.

The sale contains the most unusual items like this pair of Christian Louboutin boots.

There's also a Dom Perignon Oenotheque 1966 Magnum in Custom red cooler and a suitcase set by Ive and Newson.

Deputy Chairman Oliver Barker says: "The pinnacle, if you like, is the collaboration between Jony and Marc because these are really the sort of Michelangelo and Donatello of their particular moment. And they've built a desk together, which is extraordinary, it's a collaborative piece that's unique in the world there's only one of one as it were. The other one is a Leica camera that they've built together literally from the ground upwards. Which, I think they spent something like two-hundred-thousand man hours sort of working on and putting into research and development and it's an exceptional work."

Among the most striking works here are Zhang Xiaogang's Bloodline: Sister and Brother.

It shows the woman in a traditional Chairman Mao suit while her brother is taking chances with a western image topped off by the red tie.

The painting is next to a portrait of Mao by Yan Pei-Ming.

One of the most famous of the Chinese artworks here is Zeng Fanzhi's Mask Series 26.

They are all loaded with political comment.

Barker says: "Chinese contemporary art is being taken very on a global level to the extent that the price is now are very, very close to the masters of western late-twentieth century art as well. So, I think that the interesting thing about the marketplace now is that the taste for difficult subject matter is perhaps at a more acceptable level than its been ever before. People want to be challenged, this is not a superficial taste-making moment."

Yan Pei-Ming is the first artist to paint a portrait of Britain's Prince Charles.

The work is expected to raise hundreds of thousands of dollars for the Mimi Foundation Cancer Charity.

As well as the edgy and political works like these the sale contains one of the most celebrated Picasso's.

This is a portrait of the artist's mistress just as she became pregnant.

Sotheby's expert Simon Shaw says: "This is a really important pivotal moment in Picasso's life he meets Marie-Therese in 1927 that's in 1935 it's when Maya's born. But she's really been the muse for the past seven or eight years of his work at this point."

Lichtenstein will also boost cash from the sale, but one of the most celebrated artworks to come under the hammer is Alberto Giacometti's Grand Tete de Diego which has centre stage in the gallery.

It's expected to fetch up to $50 million (US) which Andreas Gursky's panoramic photographs are estimated to fetch million more.

London, 11 October 2013

1. Mid of doormen opening doors to zoom into wide of Andy Warhol's Silver Car Crash ( Double Disaster)

2. Close of Silver Car Crash

3. Wide of Tobias Meyer looking at Silver Car Crash

4. Close pan from Meyer to detail of Silver Car Crash

5. Low mid of Meyer walking away from Warhol painting

6. SOUNDBITE ( English): Tobias Meyer, worldwide head of contemporary art & principal auctioneer, Sotheby's

"It's Warhol at the core of what he does which is deal with life and fame and death. Andy Warhol was an artist who commented of every aspect of that time American life but really global life. And what he does here is he uses a very cruel image of a car crash and makes it into a monumental history painting like 'Guernica' by Picasso or 'The Raft of Medusa' by Gericault. It's about human nature that sometimes fails, but in its failing expresses also beauty."

7. Close pan up of Silver Car Crash

8. SOUNDBITE ( English): Tobias Meyer, worldwide head of contemporary art & principal auctioneer, Sotheby's

"As you stay away, you see a cascading black imagery of the car crash juxtaposed with the real empty reflective panel on the right and what people have said many times is when they die they see white light. It's that kind of painting."

9. Various close showing body in Silver Car Crash

10. SOUNDBITE ( English): Tobias Meyer, worldwide head of contemporary art & principal auctioneer, Sotheby's

"I have in my whole career never been able to sell a masterpiece of this calibre to somebody who just bought it for investment. All of them end up on the wall and people live with them, because you won't spend this amount of money on a object that you don't emotionally relate to. If you want to then invest you by real estate."

11. Wide of Warhol's prints of Statue of Liberty, Turquoise Car Crash and actress Elizabeth Taylor

12. Close tilt up of Elizabeth Taylor

13. Close pull to focus of Taylor's eye

14. Close of Statue of Liberty

15. Close of turquoise crash

16. Close tilt from champagne in glasses to one sculpture from of artist Juan Munoz's Conversation Piece V

17. Close from champagne being poured to "Ornamental Despair (painting for Ian Curtis) copied from The Stars Like Dust 1986 by Chris Foss

18. Close of the above

19. Tilt up from metal sculpture by John Chamberlain (1979) to painting by Chris Foss

20. Wide of central gallery

21. Mid of Oliver Barker walking into gallery and smiling at Christian Louboutin boots

22. Close pan from Barker to boots

23. Close of red version of Hermes iconic Cavale Saddle with custom red stitching

24. Wide of the Red Auction installation including Dom Perignon Oenotheque 1966 Magnum in Custom red cooler and suitcase set by Jony Ive and Mark Newson

25. SOUNDBITE ( English): Oliver Barker, deputy chairman, Sotheby's Europe

"The pinnacle, if you like, is the collaboration between Jony and Marc because these are really the sort of Michelangelo and Donatello of their particular moment. And they've built a desk together, which is extraordinary, it's a collaborative piece that's unique in the world there's only one of one as it were. The other one is a Leica camera that they've built together literally from the ground upwards. Which, I think they spent something like two-hundred-thousand man hours sort of working on and putting into research and development and it's an exceptional work."

26. Various of Louboutin boots

27. Wide of Zhang Xiaogang's Bloodline: Sister and Brother, 1996 (left) next to Mao painted in 1960 by Yan Pei-Ming

28. Close tilt up of Zhang Xiaogang's Bloodline: Sister and Brother

29. Wide of Wide of Zhang Xiaogang's Bloodline: Sister and Brother with drill in foreground

30. Low wide of Zeng Fanzhi's Mask Series 26

31. Close pan of faces on Mask Series 26

32. Wide of gallery with Love sculpture by Robert Indiana in foreground

33. SOUNDBITE ( English): Oliver Barker, deputy chairman, Sotheby's Europe

"Chinese contemporary art is being taken very on a global level to the extent that the price is now are very, very close to the masters of western late-twentieth century art as well. So, I think that the interesting thing about the marketplace now is that the taste for difficult subject matter is perhaps at a more acceptable level than its been ever before. People want to be challenged, this is not a superficial taste-making moment."

34. Wide of gallery for Mimi Foundation auction with painter Yan Pei-Ming's portrait of Prince Charles at centre

35. Various close of Prince Charles portrait

36. Wide of Tenderness, sculpture made from knives by Farhad Moshiri (right) next to Chalk or Charcoal by Pascale Marthine Tayou

37. Close of knives in Tenderness sculpture

38. Close of Library 4 by Liu Wei

39. Wide of Liu Wei sculpture in front of Immersion by Jagannath Panda

40. Wide of gallery with Prince Charles portrait (right) and sculpture of crouching policeman by Wang Du in background

41. Wide zoom into Paradise Lost metal sculpture showing stabbed heart by Entang Wiharso

42. Various of giant applique by Madein Company called Night Walk Palace

43. Wide Pan of Wang Du's police siege sculpture called Image Gruguite with collage in background by Ramin Haerizadeh called Emperor's New Dress

44. Various close of policemen sculptures by Wang Du

45. Close of collage by Ramin Haerizadeh called Emperor's New Dress - We Choose To Go To the Moon

46. Wide of gallery with Magic Ball by Takashi Murakami

47. Close of detail from Magic Ball by Takashi Murakami

48. Close of sculpture called Peaked Cap by Takashi Murakami

49. Wide zoom into Love sculpture by Robert Indiana

50. Close of Reclining Figure by Henry Moore

51. Close zoom out from Tete de Femme by Pablo Picasso

52. Close of Picasso portrait

53. Close of Picasso signature

54. Mid rear view of Simon Shaw in front of Picasso painting

55. Close of Shaw

56. Zoom into Picasso as Shaw exits shot

57. SOUNDBITE ( English): Simon Shaw, head of Impressionist and Modern Art, Sotheby's

"This is a really important pivotal moment in Picasso's life he meets Marie-Therese in 1927 that's in 1935 it's when Maya's born. But she's really been the muse for the past seven or eight years of his work at this point."

58. Various of Roy Lichtenstein's Puzzled Portrait

59. Wide of gallery, Alberto Giacometti's Grand Tete de Diego central on plinth with Bruce Marden's The Attended (right) and Gerhard Richter's A.B. Courbet behind

60. Wide of Alberto Giacometti's Grand Tete de Diego in foreground of Gerhard Richter's A.B. Courbet

61. Various of Giacometti sculpture

62. Wide low view of Anthony Gormley sculpture Fill on floor

63. Various of Andreas Gursky's prison photograph Stateville Illinois

SHOTLIST(including transcript):-

AP Entertainment

London, 12 March 2013

1. Wide shot Russell Brand joins Mitch Winehouse at press conference

2. Mid shot Russell Brand at press conference

3. Wide shot press conference

4. SOUNDBITE (English) Russell Brand/Actor, Comedian:

"I think when you're talking to young people about drugs and alcohol what's important is not to moralize about it, or say 'Don't do drugs' or futile, impotent messages that don't reach young people, I think it's important just to address the reasons why people drink and take drugs in the first place, whether they're young or old. I remember when I was a kid, the reason drugs first became attractive to me was because I felt kind of lonely and felt sad. Now I've had access to abstinence based recovery, I know that there's a solution to the initial emotional problem that led me to drink and take drugs in the first place. So that's what I think is great about the Amy Winehouse Foundation."

5. Cutaway press camera

6. Wide shot Russell Brand and Mitch Winehouse pose for photographs

7. SOUNDBITE (English) Mitch Winehouse/Amy Winehouse's Father

"The event today, the Recovery Festival today, we announced the official launch of the Foundation and over the next 12 months we're in, we start with 50 schools, so we're building up slowly but we have 50 schools that we're going to be working with over the next year, working, again, as I say, talking to the parents, the teachers and the kids. Our people who are in recovery are delivering the shares" (sharing their own experiences) "and we believe that we have to do it slowly but surely, You know obviously there will be economies of scale and as we get bigger, everything else will get bigger as well but we won't rest until every child in secondary school is getting the information that they need to make the correct choices."

8. Wide shot Mitch Winehouse speaks to reporter

9. SOUNDBITE (English) Mitch Winehouse/Amy Winehouse's Father

"When we were struggling with Amy's illness, I didn't have a clue, I didn't know what I was doing and a lot of the way that I would express myself would be shouting and screaming. Which doesn't help anybody. You know we have to give people the information, allow them to understand the consequences of their behaviour, and allow them to decide when they stop taking drugs and to stop drinking. They have to make that decision, parents can't make the decision for them."

10. Wide shot Mitch Winehouse speaks to reporter

11. SOUNDBITE (English) Mitch Winehouse/Amy Winehouse's Father - on the forthcoming Camden Walk of Fame

"Yeah we're involved, it's going great, we have Amy's statue which is going to be unveiled in September, which we're working on at the moment so all of these things are exciting but of course Amy's not here. I wish we weren't doing the statue, I wish we weren't doing the schools educ - well I'm glad we're doing it, we should be doing the schools education project anyway, but I wish we weren't having to think about walks of fame and statues, and things like that, I wish she was here with us. But she's not, so we have to do the best that we can."

12. Wide shot Mitch Winehouse speaks to reporter

STORYLINE

MITCH WINEHOUSE AND RUSSELL BRAND LAUNCH DRUG AND ALCOHOL AWARENESS INITIATIVE FOR SCHOOLS

Mitch Winehouse recalled his struggle with his daughter Amy's addiction, at the launch of a charity initiative to raise awareness of the problem amoung young people.

Russell Brand, a friend of the late singer, joined her father at the launch, in London on Tuesday (12 MARCH 2013)

Launched through the charity foundation set up in the late singer's memory, The Amy Winehouse Foundation's Resilience Programme has been set up with treatment charity Addaction, and aims to tackle the root causes of drug and alcohol problems.

Brand opened up about his own history of substance abuse at the press conference, to illustrate his belief that a non-judemental approach is key to educating young people,

"I think when you're talking to young people about drugs and alcohol what's important is not to moralise about it, or say 'Don't do drugs' or futile impotent messages that don't reach young people, I think it's important just to address the reasons why people drink and take drugs in the first place, whether they're young or old," said the actor. "I remember when I was a kid, the reason drugs first became attractive to me was because I felt kind of lonely, I felt sad. Now I've had access to abstinence based recovery, I know that there's a solution to the initial emotional problem that led me to drink and take drugs in the first place. So that's what I think is great about the Amy Winehouse Foundation."

The Foundation and Addaction say the new drug and alcohol awareness programme for schools will roll out in ten places across England.

A trained team of recovering addicts, supported by professional workers, will share their own experiences to help young people better understand drug and alcohol misuse.

The focus will be on self-esteem, risky behavior and peer pressure.

Amy Winehouse died in July 2011 from accidental alcohol poisoning.

Her father Mitch says working with the Foundation has helped him understand more about the disease of addiction.

"When we were struggling with Amy's illness, I didn't have a clue, I didn't know what I was doing and a lot of the way that I would express myself would be shouting and screaming. Which doesn't help anybody," he said. "You know we have to give people the information, allow them to understand the consequences of their behaviour, and allow them to decide when they stop taking drugs and to stop drinking. They have to make that decision, parents can't make the decision for them."

The late singer is now set to be posthumously honored a part of the new Camden Walk of Fame.

Due to be launched later this year by the London Borough of Camden, the Hollywood inspired Walk will feature discs honoring a range of music artists.

Winehouse confirms the idea has the family's backing - but he would rather be celebrating with a daughter still living.

"Yeah we're involved, it's going great, we have Amy's statue which is going to be unveiled in September, which we're working on at the moment so all of these things are exciting but of course Amy's not here," he said. "I wish we weren't having to think about walks of fame and statues, and things like that, I wish she was here with us. But she's not, so we have to do the best that we can."

Sotheby's isn't pulling any punches, it hits you as soon as you enter the gallery.

Warhol's Silver Car Crash (Double Disaster) is definitely the star attraction of this sale.

The auction house estimates it'll fetch in excess of 60 million US dollars when it goes under the hammer.

This huge work of art has only been seen in public once in 26 years.

The 1963 silkscreen measures eight feet by 13 feet and is a print of multiple photographs that show the aftermath of a car crash when the vehicle hit a tree.

Art critics say it is one of Warhol's most important pieces.

On November 13th in New York, Tobias Meyer, the principal auctioneer and the worldwide head of contemporary art will bring his hammer down this sought after work.

Meyer says: "It's Warhol at the core of what he does which is deal with life and fame and death. Andy Warhol was an artist who commented of every aspect of that time American life but really global life".

Warhol fans will be spoilt, the gallery has his icons including actress Elizabeth Taylor and the Statue of Liberty.

The sale is a glitzy event.

As well as the modern and contemporary artworks like Juan Munoz's Conversation Piece V, there is a lot here that alludes to the world of pop like Ornamental Despair, which was painted for Joy Division's Ian Curtis.

The auction will also launch another of it's 'RED' sales set up by rock star Bono in collaboration with designers Sir Jonathan Ive and Marc Newson to raise cash to fight AIDS, tuberculosis and malaria.

Among the most striking works here are Zhang Xiaogang's Bloodline: Sister and Brother.

It shows the woman in a traditional Chairman Mao suit while her brother is taking chances with a western image topped off by the red tie.

The painting is next to a portrait of Mao by Yan Pei-Ming.

One of the most famous of the Chinese artworks here is Zeng Fanzhi's Mask Series 26.

They are all loaded with political comment - perhaps a sharp visual contrast to these glossy Christian Louboutin boots.

Oliver Barker, deputy chairman, Sotheby's Europe says: "Chinese contemporary art is being taken very on a global level to the extent that the price is now are very, very close to the masters of western late-twentieth century art as well. So, I think that the interesting thing about the marketplace now is that the taste for difficult subject matter is perhaps at a more acceptable level than its been ever before. People want to be challenged, this is not a superficial taste-making moment."

Yan Pei-Ming is the first artist to paint a portrait of Britain's Prince Charles.

The work is expected to raise hundreds of thousands of dollars for the Mimi Foundation Cancer Charity.

As well as the edgy and political works like these the sale contains one of the most celebrated of Picasso's paintings.

This is a portrait of the artist's mistress just as she became pregnant.

Sotheby's expert Simon Shaw says: "This is a really important pivotal moment in Picasso's life he meets Marie-Therese in 1927 that's in 1935 it's when Maya's born. But she's really been the muse for the past seven or eight years of his work at this point."

Lichtenstein will also boost cash from the sale, but one of the most celebrated artworks to come under the hammer is Alberto Giacometti's Grand Tete de Diego which has centre stage in the gallery.

It's expected to fetch up to 50 million US dollars which Andreas Gursky's panoramic photographs are estimated to fetch millions more.

The art auction in New York, for which this exhibition was a preview, takes place 13 November.

London, 11 October 2013

1. Mid of doormen opening doors to zoom into wide of Andy Warhol's Silver Car Crash (Double Disaster)

2. Close of Silver Car Crash

3. Wide of Tobias Meyer looking at Silver Car Crash

4. Close pan from Meyer to detail of Silver Car Crash

5. SOUNDBITE: (English) Tobias Meyer, worldwide head of contemporary art & principal auctioneer, Sotheby's

"It's Warhol at the core of what he does which is deal with life and fame and death. Andy Warhol was an artist who commented of every aspect of at that time American life but really global life."

6. Wide of Warhol's prints of Statue of Liberty, Turquoise Car Crash and actress Elizabeth Taylor

7. Close tilt up of Elizabeth Taylor

8. Close pull to focus of Taylor's eye

9. Close of Statue of Liberty

10. Mid of Turquoise Crash

11. Close tilt from champagne in glasses to one sculpture from of artist Juan Munoz's Conversation Piece V

12. Tilt up from metal sculpture by John Chamberlain (1979) to painting "Ornamental Despair (painting for Ian Curtis) copied from The Stars Like Dust 1986 by Chris Foss

12. Close of the above

13. Wide of Zhang Xiaogang's Bloodline: Sister and Brother, 1996 (left) next to Mao painted in 1960 by Yan Pei-Ming

14. Close tilt up of Zhang Xiaogang's Bloodline: Sister and Brother

15. Low wide of Zeng Fanzhi's Mask Series 26

16. Close pan of faces on Mask Series 26

17. Wide of gallery with Love sculpture by Robert Indiana in foreground

18. Mid of Oliver Barker walking into gallery and smiling at Christian Louboutin boots

19. Various of Louboutin boots

20. SOUNDBITE: (English) Oliver Barker, deputy chairman, Sotheby's Europe

"Chinese contemporary art is being taken very on a global level to the extent that the price is now are very, very close to the masters of western late-twentieth century art as well. So, I think that the interesting thing about the marketplace now is that the taste for difficult subject matter is perhaps at a more acceptable level than its been ever before. People want to be challenged, this is not a superficial taste-making moment."

21. Wide of gallery for Mimi Foundation auction with painter Yan Pei-Ming's portrait of Prince Charles at centre

22. Various Prince Charles portrait

23. Wide of Tenderness, sculpture made from knives by Farhad Moshiri (right) next to Chalk or Charcoal by Pascale Marthine Tayou

24. Close of knives in Tenderness sculpture

25. Close of Library 4 by Liu Wei

26. Wide of Liu Wei sculpture in front of Immersion by Jagannath Panda

27. Wide of gallery with Prince Charles portrait (right) and sculpture of crouching policeman by Wang Du in background

28. Close zoom out from Tete de Femme by Pablo Picasso

29. Close of Picasso portrait

30. Close of Picasso signature

31. Mid rear view of Simon Shaw in front of Picasso painting

32. Close of Shaw

33. Zoom into Picasso as Shaw exits shot

34. SOUNDBITE: (English) Simon Shaw, head of Impressionist and Modern Art, Sotheby's

"This is a really important pivotal moment in Picasso's life he meets Marie-Therese in 1927 that's in 1935 it's when Maya's born. But she's really been the muse for the past seven or eight years of his work at this point."

35. Various of Roy Lichtenstein's Puzzled Portrait

36. Mid of Reclining Figure by Henry Moore

37. Wide of gallery, Alberto Giacometti's Grand Tete de Diego central on plinth with Bruce Marden's The Attended (right) and Gerhard Richter's A.B. Courbet behind

38. Wide of Alberto Giacometti's Grand Tete de Diego in foreground of Gerhard Richter's A.B. Courbet

39. Various of Giacometti sculpture

40. Wide low view of Anthony Gormley sculpture Fill on floor

41. Various of Andreas Gursky's prison photograph Stateville Illinois

SOCCER STARS AND CELEBRITIES TEAM UP FOR CHARITY FUNDRAISER #GAME4GRENFELL

Soccer stars and a host of celebrities will take part in a soccer game to raise money for the victims of the Grenfell Tower fire, and the wider community in West London.

#Game4Grenfell will take place at Queens Park Rangers' Loftus Stadium, just a mile from the burned-out tower block in North Kensington, on Saturday September 2.

Music stars dusting off their boots include Marcus Mumford of Mumford and Sons, Olly Murs, Wretch 32, Tinie Tempah, DJ Spoony, Jarvis Cocker, Richard Ashcroft, James Bay and Serge Pizzorno of Kasabian.

Among the movie and TV stars who have signed up are Damian Lewis, Jamie Dornan and Tamer Hassan, with more to be announced before the event.

A host of ex-professional soccer players, including Les Ferdinand, David Seaman, Trevor Sinclair, Alan Shearer, Andy Sinton, Jody Morris, Ally McCoist and Paul Merson, will take part.

The match is the brainchild of QPR Chairman Tony Fernandes, Director of Football Les Ferdinand, and Ferdy Unger-Hamilton from Columbia Records.

Marcus Mumford - who lives near Grenfell Tower - has been involved in the effort to help survivors and the wider community since the fire in mid-June. He has spent the last few weeks with survivors and their families, and helped set up a free summer football program for children of all ages, which runs until September 2.

"I live locally and woke up on that Wednesday morning (15 JUNE 2017) and turned on the news... woke up with my kid, turned on the news and looked out my window and there it was: the tower on fire. So like a lot of people in the community, just ran down and based myself from ClementJames (Center - a local charity and community organization) for the first week, where I met a number of survivors of the Tower. And then I spent the last six weeks, yeah, spending a lot of time down there meeting with people, being privileged enough to listen to their stories. And then once you listen, you kind of feel like you've got a bit of a responsibility as well."

Ex-footballer Les Ferdinand grew up in the area and spent much of his youth in the local community before going on to play for QPR. He says the event will help the healing process, though there will be some friendly rivalry on the day.

"It's not about the football match and who wins the football match, it's about how we can bring people together. But once you put the shirt on and the boots are dusted off, then it does become a bit competitive again, so I'll go for the footballers to win."

Mumford is also a keen soccer player, and relishes the chance to play against the ex-pros.

"Yeah - I'd love to smash some goals past David Seaman. I'm not sure it's going to happen, but it would be a dream."

Tickets for #Game4Grenfell are on sale now, priced £15 for adults and £5 concessions.

For further information, visit www.game4grenfell.com.

FILE: London, 14 June 2017

1. Various shots Grenfell Tower, London, on fire

London, 26 July 2017

2. Various shots Les Ferdinand being photographed

3. Various shots Marcus Mumford being photographed

4. SOUNDBITE (English) Marcus Mumford, recording artist:

"Yeah, I live locally and woke up on that Wednesday morning and turned on the news... woke up with my kid, turned on the news and looked out my window and there it was: the tower on fire. So like a lot of people in the community, just ran down and based myself from ClementJames (Centre - a local charity and community organization) for the first week, where I met a number of survivors of the Tower. And then I spent the last six weeks, yeah, spending a lot of time down there meeting with people, being privileged enough to listen to their stories and then once you listen, you kind of feel like you've got a bit of a responsibility as well. So we've been doing various things, trying to support various groups, trying to help coordination, bring people together, do a bit of advocacy, calling up... speaking to more MPs (Members of Parliament) than I ever thought I would in my life, and most of it is all being done behind-the-scenes. And then with this really, I think, really positive program, and positive event, it's time to, you know, speak up a bit."

5. SOUNDBITE (English) Les Ferdinand, ex-soccer player, Director of Football, Queens Park Rangers:

"And we felt what could we do as a club? And we're a mile away from Grenfell Tower and as I said, I grew up on the estate, so we thought a game was the obvious thing - see if we can get some footballers, get some celebrities together, and anyone who knew about the event or saw what had happened wanted to be involved in the best way they could, and this is one way of giving back to the community."

6. Medium shot Marcus Mumford and Les Ferdinand being photographed

7. Tilt down from #Game4Grenfell shirts to Marcus Mumford and Les Ferdinand being photographed

8. SOUNDBITE (English) Les Ferdinand, ex-soccer player, Director of Football, Queens Park Rangers:

"Yeah, you know, some of the people that will play - like, we've got Alan Shearer, who's coming down, we've got Paul Merson, we've got Ally McCoist, you know, we've got some former QPR (Queens Park Rangers) - David Seaman, Trevor Sinclair, Andrew Impey. We're still trying to persuade the manager (Ian Holloway) to play - I'm sure he'll turn out, you know, so... Mark Bertram, who's been at QPR for part of the local community, so we've got a host of names coming down and we're just so pleased that they're giving up their time to... for a really good cause."

(Reporter: "It's a great roster, isn't it? Marcus says he can't wait to dust his boots off.")

"Yeah, he's... he'll tell you about the celebrities that are playing, but yeah, he's dusting his boots off and he's getting himself ready and prepared, and he's been fantastic, you know - he's been down there every single day, been involved in everything that's been going on and so it's great to have him on board, helping with this as well."

9. SOUNDBITE (English) Marcus Mumford, recording artist:

"Yeah, there's a bunch of likely lads. There's not enough girls yet. I want to get some girls playing, but... Who have we got? We've got James Bay, who I play football with sometimes - he's very good; Newcastle fan, Olly Murs, who - even if we're on the same side - I'm still going to go in two-footed on him. Who else have we got? Jarvis Cocker is playing, Wretch (32) is playing, Tinie Tempah is playing, I think, Damian Lewis is going to play. Yeah, there's a bunch of good people around, and you know, it's not a hard sell, you know? It's like, come and play football, and people are so aware of this event, and the money raised from the match itself is going to go to the London Community Fund, who have been looking after the Dispossessed Fund the Evening Standard's raised, and have been doing well with it. So some of it is going to go to the survivors directly, and some of it is going to go to the wider community as well. So, you know, this is just a drop in the ocean really, and part of a wider response, but also not the end, you know? Just because this is happening, something positive to look forward to for families in the area, but it's also just the start, really, and I think that some of the funds raised are going to go to the wider community."

10. SOUNDBITE (English) Les Ferdinand, ex-soccer player, Director of Football, Queens Park Rangers:

(Reporter: "You've got some great names involved. Can you predict a score?")

"You know, it's funny because I said really it's not about the football match and who wins the football match, it's about how we can bring people together. But once you put the shirt on and the boots are dusted off, then it does become a bit competitive again, so I'll go for the footballers to win."

11. SOUNDBITE (English) Marcus Mumford, recording artist:

"I mean, to be honest, I think the match itself is fairly irrelevant - it's the event. But I mean, yeah - I'd love to smash some goals past David Seaman. I'm not sure it's going to happen, but it would be a dream."

(Reporter: "Give it a go!")

"Yeah, definitely."

12. Wide shot Marcus Mumford and Les Ferdinand being photographed

FILE: London, 14 June 2017

13. Various shots people watching fire

14. Wide shot ambulances, pan to crowd

15. Wide shot Grenfell Tower on fire

16. Medium shot Grenfell Tower on fire