SHOTLIST

1. Oscar statue carried to place

2. WS venue front

3. MS crane at venue front

4. MS H Stern diamond collection

5. CU necklace

6. CU necklace

7. H Stern 'Red Carpet Collection' necklace (500-thousand US dollars)

8. SOT: (English) Joan Parker, Director Diamond Information Center, on the Red Carpet Diamond Collection "For all the pieces in there - each one that is going to be worn by someone on the red carpet, ten thousand dollars will be donated by the jeweller to AMFAR and H Stern has a piece that has the largest diamond of all of them in the collection - it's a 23-carat radiant cut diamond, the piece is worth around 500-thousand dollars and if someone has that on on Sunday night - 10-thousand dollars will go to AMFAR."

9. Various: Stuart Weitzman and his million dollar shoes

10. SOT: (English) Stuart Weitzman 'This shoe is a bargain! Now I know - I can see you raised your eyebrows to me - but you know that you can take the diamonds off the shoe and you make a double-banded fabulous bracelet. The top part makes a necklace, these little drops here - depending upon how hip you are can either be a navel ring or earrings - and then you can still wear the platinum shoe!"

11. Push into gems at Mary Magdalena Gem Cosmetics

12 Pull from pots of cosmetics

13 cu costmetic pot

14 cu logo

15. SOT: (English) Mary Magdalena "Well, what I have here is the most precious cosmetic line in the world because it's made of precious gemstone and it's very precious for the skin so there's amethysts, diamonds, rubies, jade, all of those gemstones are in the colour powders and the powders you can use for your lips, your eyes, your nails and your cheeks and it's very good for the skin.

16. Wide shot Timmy Woods handbags (carved out of wood)

17. CU USA flag handbag

18. Push to panda handbag

19. SOT: (English) Timmy Woods, Designer "Well, I think that accessories are really important and the emphasis is usually put on the clothing it's not put on the accessories and this is the year of the accessory. So therefore, let's get ourselves out there - let's show that we make wonderful things and let's get the women wearing them."

20. WS woman being made up at MAC salon

21 CU make up artist brushing face

22 CU eye

23. Pan off counter to woman being made up

24. Pan off sign Vidal Sassoon to woman having hair styled

25. CU woman having hair styled

26.WS woman making Oscar Cocktail

27. Cocktail being poured

28. C/a bottles

29 Woman picking up drink

30 Set-up shot, Donald Wressell in Four Seasons pastry kitchen

31. CU Wressell

32. Cu Oscar treat

33 Wressell dressing Oscar treat

34 pan to CU dressing treat

35. SOT: (English) Donald Wressell "What's good about the Four Seasons here in LA is I'm able to do all kinds of things that just really tap into my inspiration and skills and I can do many, many, many things for our guests - our guests are quite special and quite demanding - so I'm able to be pushed a little bit by them to be able to create new things."

36. VS annual chocolate sculpture homage to best picture oscar nominees

HOLLYWOOD GRIPPED BY SPENDING FRENZY FOR OSCARS

The countdown is on and Tinseltown is spending millions of dollars sprucing itself up in every way imaginable.

With a global TV audience of around one billion it pays to dress to impress if you intend to grace the Academy Award's legendary red carpet.

Across town from the Oscars venue, in the shopping nirvana of Beverly Hills, designers of every ilk are renting out suites in the some of the swankiest hotels to hawk their wares.

You won't find the man on the street here, though - as these items are the necklaces, shoes, handbags, dresses and make-up that will be shimmer and shine on the red carpet on Oscar day.

This week is hectic for The Diamond Information Centre. They have been co-ordinating with designers around the world for the creation of a 'Red Carpet Collection.'

Among the designers who are hoping to have their goods seen are H Stern - who have created, necklaces that start at several thousand and quickly zoom into the millions - including one with a 23-carat diamond center piece, valued at 500 thousand dollars.

But it isn't all about glamour. If a celebrity wears it on the big day - H Stern will make a 10-thousand dollar donation to amFAR - the American Foundation for AIDS research.

Down the hall designer Stuart Weitzman is showing off his million dollar shoes. Weitzman dreamt up the idea after last year's Oscar ceremony and has made them a reality this year.

They are made of platinum and diamond - but aren't just for strutting around on the red carpet. The diamond decoration can be taken off and worn as jewellery as well.

Most celebrities borrow the glamorous jewels for the big day. But all the designers agree - if you'd like to buy your favourite piece afterwards, that's no problem.

It is unlikely any star will arrive for the Academy Awards without their most glamorous face on and designer Maria Magdalena is hoping celebs will try out her new line of couture gem cosmetics.

Magdalena, who is based in Holland, was a student of Chinese medicine when she discovered that Chinese Empresses used to crush pearls and diamonds into their make-up.

She went on to develop a full line of cosmetics which she says harmonises the ancient power of the earth with high tech skin care.

Among the gems she uses for her lip, eye and skin lotions and potions are rubies, diamonds, amethyst, jade and aquamarine.

No outfit would be complete without a handbag and designer Timmy Woods is hoping to fill that gap with her wooden and hand-painted hand bags, starting at 200 dollars.

Downstairs Mac make-up artists are busy at work dolling up everyone from reporters to celebrities. They then only need to cross the room to get a new coif from Vidal Sassoon's elite team of hair stylists. The average cost of a Oscar hairdo is a hair-raising 7 thousand dollars.

Once you're all dolled up - it's back upstairs for a cocktail at Bacardi's O room - in case you're wondering - that's O for Orange.

They've had a special cocktail designed for the big week, and hope it will make a big enough splash to tempt punters all year round.

A couple of blocks away The Beverly Hills Four Seasons has their pastry chef Donald Wressell working overtime in order to give each guest an Oscar-themed chocolate treat.

And to top off the whole experience, guests can get an eyeful on Wressell's annual chocolate homage to the five nominees for best picture.

SHOTLIST

1. Various: Oscar statues being prepared

2. H Stern 'Red Carpet Collection' necklace (500-thousand US dollars)

3. Various: H Stern diamond collection

4. SOT: (English) Joan Parker, Director Diamond Information Center "Well,

the Diamond Information Center put together a collection that's called the

Red Carpet Diamond Collection and for all the pieces in there - each one

that is going to be worn by someone on the red carpet, ten thousand dollars

will be donated by the jeweler to amFAR and H Stern has a piece that has the

lar4gest diamond of all of them in the collecting - it's a 23-carat radiant

cut diamond, the piece is worth around 500-thousand dollars and if someone

has that on on Sunday night - 10-thousand dollars will go to amFAR."

5. Cutaway 23 carat diamond

6. SOT: (English) Joan Parker, Director Diamond Information Center "I think

it's partly because diamonds are synonymous with glamour. People think

about dressing up and the ultimate evening, with the ultimate necklace and

it's diamonds and it's amazing - over the past five years that diamonds have

been on every actress that has won - if you think about it. On the stage,

she has had on diamonds!"

7. Various: Stuart Weitzman and his million dollar shoes

8. SOT: (English) Stuart Weitzman 'This shoe is a bargain! Now I know - I

can see you raised your eyebrows to me - but you know that you can take the

diamonds off the shoe and you make a double-banded fabulous bracelet. The

top part makes a necklace, these little drops here - depending upon how hip

you are can either be a navel ring or earrings - and then you can still wear

the platinum shoe!"

9. Various: Christian Tse jewelry

10. SOT: (English) Christian Tse "I've created some of the platinum with

blue topaz here with a tear drop and they're faceted both ways. This is a

very glamorous look to it - very beautiful. Hopefully there's a dress there

- a blue dress that would pick up the stone colour and the platinum and it

just shines right on the red carpet there."

11. Various: woman trying on Christian Tse ankle bracelet/earrings

12. Various: Mary Magdalena Gem Cosmetics

13. SOT: (English) Mary Magdalena "Well, what I have here is the most

precious cosmetic line in the world because it's made of precious gemstone

and it's very precious for the skin so there's amethysts, diamonds, rubies,

jade, all of those gemstones are in the colour powders and the powders you

can use for your lips, your eyes, your nails and your cheeks and it's very

good for the skin.

14. Wide shot Timmy Woods handbags (carved out of wood)

15. SOT: (English) Timmy Woods, Designer "Well, I think that accessories are

really important and the emphasis is usually put on the clothing it's not

put on the accessories and this is the year of the accessory. So therefore,

let's get ourselves out there - let's show that we make wonderful things and

let's get the women wearing them."

16. Wide shot woman being made up at Mac Salon

17. Various: make-up at Mac Salon

18. Vidal Sassoon stylists styling

19. Various: woman making Oscar cocktail

20. Women sitting having drinks

21. Woman lounging with self-designed butterfly body art (Leia Angelica)

22. Set-up shots Donald Wressell in Four Seasons pastry kitchen

23. Wressell putting together an Oscar treat

24. SOT: (English) Donald Wressell "What's good about the Four Seasons here

in LA is I'm able to do all kinds of things that just really tap into my

inspiration and skills and I can do many, many, many things for our guests -

our guests are quite special and quite demanding - so I'm able to be pushed

a little bit by them to be able to create new things."

25. Various: Chocolate sculpture

HOLLYWOOD GRIPPED BY SPENDING FRENZY FOR OSCARS

The countdown is on and Tinseltown is spending millions of dollars sprucing itself up in every way imaginable.

Across town from the Oscars venue, in the shopping nivana of Beverly Hills, designers of every ilk are renting out suites in the some of the swankiest hotels to hawk their wares.

You won't find the man on the street here, though - as these items are the

necklaces, shoes, handbags, dresses and make-up that will be shimmer and shine on the red carpet on Oscar day.

This week is hectic for The Diamond Information Centre. They have been

co-ordinating with designers around the world for a the creation of a 'Red

Carpet Collection.'

Among the designers who are hoping to have their goods seen are H Stern -

who have created, among other things - a necklace for the red carpet

collection.

Necklaces start at several thousand and quickly zoom into the millions - with a 23-carat diamond as its center piece is part of the

Red Carpet collection.

But it isn't all about glamour. If a celebrity wears it on the big day - H

Stern will make a 10-thousand dollar donation to amFAR - the American

Foundation for AIDS research.

Down the hall designer Stuart Weitzman is showing off his million dollar

shoes.

Weitzman dreamt up the idea after last year's Oscar ceremony and has made

them a reality this year.

They are made of platinum and diamond - but aren't just for strutting around

on the red carpet.

If diamond shoes aren't your thing - go next door to local designer

Christian Tse's room. There you will find modern jewelry - heavy on the

platinum, yellow gold and - of course - heavy on the diamonds.

Most celebrities borrow the glamorous jewels for the big day. But all the

designers agree - if you'd like to buy it afterwards - that's not a problem

either.

It is unlikely any star will arrive for the Academy Awards without make-up

on and designer Maria Magdalena is hoping celebs will try out her new line

of couture gem cosmetics.

Magdalena, who is based in Holland, was a student of Chinese medicine when

she discovered that Chinese Empresses used to crush pearls and diamonds in

to their face make-up.

She went on to develop a full line of cosmetics which she says harmonizes

the ancient power of the earth with high tech skin care.

Among the gems she uses for her lip, eye and skin lotions and potions are

rubies, diamonds, amethyst, jade and aquamarine.

No outfit would be complete without a handbag and designer Timmy Woods is

hoping to fill that gap with her wooden and hand-painted hand bags that can

start at $200.

Downstairs Mac make-up artists are busy at work dolling up everyone from

reporters to celebrities who only need to cross the room to get a new coif

from Vidal Sassoon's elite team of hair stylists. The average cost of a Oscar harido is a hair-raising $7000.

Once you're all dolled up - it's back upstairs for a cocktail at Bacardi's O

room - in case you're wondering - that's O for Orange.

They've had a special cocktail designed for the big week - and hope it will

make a big enough splash that punters will buy it year round.

A couple blocks away - The Beverly Hills Four Seasons has their pastry chef

working overtime in order to give each guest an Oscar-themed chocolate

treat.

If that isn't enough dessert though - guests can get an eyeful on chef

Donald Wressell's annual chocolate homage to the five nominees for best

picture.

SHOTLIST:

AP Entertainment

Los Angeles, 03 March 2006

1. Wide exterior of The Hollywood Museum

2. The Silver Spoon Backdrop logo with gift items on table

3. SOUNDBITE (English) Melissa Lemer/Founder The Silver Spoon:

"Today our theme is the royal treatment, being king for a day. A little old Hollywood style because we're in the Hollywood Museum and it's the Max Factor Museum. So there's a lot of history behind this building, just old Hollywood, the royal treatment."

4. Wide of woman waxing eyebrows by Travertine Spa

5. Medium of woman waxing eyebrows by Travertine Spa

6. Medium of makeup applied to woman by

7. SOUNDBITE (English) Philip Bloch/Celebrity Stylist:

"Silver Spoons is really amazing because not only do you get find free goodies and get to find all the hottest newest greatest products, you get to run into friends of yours that during the year you don't always get to see because we are all off working, but Oscar week or Golden Globe week, whenever they have the events, you just always run into friends that you haven't seen in ages from the business. And then you get to do a good deed too. You know, because a lot of the proceeds go to charity. It's really kind of a win win situation for everyone. And you get lots of goodies for your families and friends."

8. Wide of The Silver Spoon room

9. Medium of actor Tatiana Ali trying on a hat

10. Medium of hair stylist curling woman's hair

11. SOUNDBITE (English) Melissa Lemer/The Silver Spoon:

"And the way we start trends are by putting stuff on the celebrities and then getting them out in the public and capturing the pictures with Paris Hilton wearing that bag, or Nicole Richie wearing the jacket, or Lindsay (Lohan) wearing the cool jeans and all of a sudden that is the hot thing to have."

12. Zoom in to Ink Slingers tattoo clothing

13. Wide of rhinestone leather purses

14. Pan down of Ink Slingers table

15. SOUNDBITE (English) Charlie Lapson/Designer for Charlie Lapson:

"This one is one that a lot of ladies, including those 'Desperate Housewives,' Nicolette Sheridan, Felicity Huffman and a lot of of other collectors of my beautiful bags. They'll be wearing to all the pre-parties."

16. Medium of brown Charlie Lapson hand bag

17. Zoom out of framed pictures of Charlie Lapson clients such as Felicity Huffman, Marcia Cross and Debra Messing."

18. SOUNDBITE (English) Robert Galzerano/Verrago Jewelry of Beverly Hills:

"Yesterday we had Nicolette Sheridan. She enjoyed some of our special fabric Italian gold. Which is something unique on the market right now. It's valued at about six to ten thousand dollars."

19. Close-up of the special fabric Italian gold bracelet

20. Medium of gold beaded necklace

21. Wide of jewelry case full of jewelry

22. Medium of 'Just in Case' discreet condom holding box

23. Wide of The Silver Spoon room

OSCAR GIFT LOUNGE

In celebration of the upcoming Academy Awards, The Silver Spoon Hollywood Buffet caters to the red-carpet celebrities and stylists crave.

"Today our theme is the royal treatment, being king for a day," explained The Silver Spoon Founder Melissa Lemer. "A little old Hollywood style because we're in the Hollywood Museum and it's the Max Factor Museum. So there's a lot of history behind this building, just old Hollywood, the royal treatment."

The gift lounge included prestigious designers, jewellers, cosmetic and skin care lines from around the world. Celebrity stylist Philip Bloch attended for more than just the free goodies.

"Silver Spoons is really amazing because not only do you get find free goodies and get to find all the hottest newest greatest products," explained Bloch. "You get to run into friends of yours that during the year you don't always get to see because we are all off working, but Oscar week or Golden Globe week, whenever they have the events, you just always run into friends that you haven't seen in ages from the business. And then you get to do a good deed too. You know, because a lot of the proceeds go to charity. It's really kind of a win win situation for everyone. And you get lots of goodies for your families and friends."

Of course free celebrity pampering leads to priceless advertising dollars to these participating sponsors.

"And the way we start trends are by putting stuff on the celebrities and then getting them out in the public," explained Lemer. "And capturing the pictures with Paris Hilton wearing that bag, or Nicole Richie wearing the jacket, or Lindsay (Lohan) wearing the cool jeans and all of a sudden that is the hot thing to have."

The Silver Spoon Entertainment Marketing has set the trend for these events in Hollywood during award season. Designers, jewellers, cosmetic and skin-care lines from around the world travel to Los Angeles to gain access to the media and celebrities surrounding this global event. The company is the creation of partners Melissa Lemer and Lorena Bendinskas.