SHOTLIST

1. Oscar statue carried to place

2. WS venue front

3. MS crane at venue front

4. MS H Stern diamond collection

5. CU necklace

6. CU necklace

7. H Stern 'Red Carpet Collection' necklace (500-thousand US dollars)

8. SOT: (English) Joan Parker, Director Diamond Information Center, on the Red Carpet Diamond Collection "For all the pieces in there - each one that is going to be worn by someone on the red carpet, ten thousand dollars will be donated by the jeweller to AMFAR and H Stern has a piece that has the largest diamond of all of them in the collection - it's a 23-carat radiant cut diamond, the piece is worth around 500-thousand dollars and if someone has that on on Sunday night - 10-thousand dollars will go to AMFAR."

9. Various: Stuart Weitzman and his million dollar shoes

10. SOT: (English) Stuart Weitzman 'This shoe is a bargain! Now I know - I can see you raised your eyebrows to me - but you know that you can take the diamonds off the shoe and you make a double-banded fabulous bracelet. The top part makes a necklace, these little drops here - depending upon how hip you are can either be a navel ring or earrings - and then you can still wear the platinum shoe!"

11. Push into gems at Mary Magdalena Gem Cosmetics

12 Pull from pots of cosmetics

13 cu costmetic pot

14 cu logo

15. SOT: (English) Mary Magdalena "Well, what I have here is the most precious cosmetic line in the world because it's made of precious gemstone and it's very precious for the skin so there's amethysts, diamonds, rubies, jade, all of those gemstones are in the colour powders and the powders you can use for your lips, your eyes, your nails and your cheeks and it's very good for the skin.

16. Wide shot Timmy Woods handbags (carved out of wood)

17. CU USA flag handbag

18. Push to panda handbag

19. SOT: (English) Timmy Woods, Designer "Well, I think that accessories are really important and the emphasis is usually put on the clothing it's not put on the accessories and this is the year of the accessory. So therefore, let's get ourselves out there - let's show that we make wonderful things and let's get the women wearing them."

20. WS woman being made up at MAC salon

21 CU make up artist brushing face

22 CU eye

23. Pan off counter to woman being made up

24. Pan off sign Vidal Sassoon to woman having hair styled

25. CU woman having hair styled

26.WS woman making Oscar Cocktail

27. Cocktail being poured

28. C/a bottles

29 Woman picking up drink

30 Set-up shot, Donald Wressell in Four Seasons pastry kitchen

31. CU Wressell

32. Cu Oscar treat

33 Wressell dressing Oscar treat

34 pan to CU dressing treat

35. SOT: (English) Donald Wressell "What's good about the Four Seasons here in LA is I'm able to do all kinds of things that just really tap into my inspiration and skills and I can do many, many, many things for our guests - our guests are quite special and quite demanding - so I'm able to be pushed a little bit by them to be able to create new things."

36. VS annual chocolate sculpture homage to best picture oscar nominees

HOLLYWOOD GRIPPED BY SPENDING FRENZY FOR OSCARS

The countdown is on and Tinseltown is spending millions of dollars sprucing itself up in every way imaginable.

With a global TV audience of around one billion it pays to dress to impress if you intend to grace the Academy Award's legendary red carpet.

Across town from the Oscars venue, in the shopping nirvana of Beverly Hills, designers of every ilk are renting out suites in the some of the swankiest hotels to hawk their wares.

You won't find the man on the street here, though - as these items are the necklaces, shoes, handbags, dresses and make-up that will be shimmer and shine on the red carpet on Oscar day.

This week is hectic for The Diamond Information Centre. They have been co-ordinating with designers around the world for the creation of a 'Red Carpet Collection.'

Among the designers who are hoping to have their goods seen are H Stern - who have created, necklaces that start at several thousand and quickly zoom into the millions - including one with a 23-carat diamond center piece, valued at 500 thousand dollars.

But it isn't all about glamour. If a celebrity wears it on the big day - H Stern will make a 10-thousand dollar donation to amFAR - the American Foundation for AIDS research.

Down the hall designer Stuart Weitzman is showing off his million dollar shoes. Weitzman dreamt up the idea after last year's Oscar ceremony and has made them a reality this year.

They are made of platinum and diamond - but aren't just for strutting around on the red carpet. The diamond decoration can be taken off and worn as jewellery as well.

Most celebrities borrow the glamorous jewels for the big day. But all the designers agree - if you'd like to buy your favourite piece afterwards, that's no problem.

It is unlikely any star will arrive for the Academy Awards without their most glamorous face on and designer Maria Magdalena is hoping celebs will try out her new line of couture gem cosmetics.

Magdalena, who is based in Holland, was a student of Chinese medicine when she discovered that Chinese Empresses used to crush pearls and diamonds into their make-up.

She went on to develop a full line of cosmetics which she says harmonises the ancient power of the earth with high tech skin care.

Among the gems she uses for her lip, eye and skin lotions and potions are rubies, diamonds, amethyst, jade and aquamarine.

No outfit would be complete without a handbag and designer Timmy Woods is hoping to fill that gap with her wooden and hand-painted hand bags, starting at 200 dollars.

Downstairs Mac make-up artists are busy at work dolling up everyone from reporters to celebrities. They then only need to cross the room to get a new coif from Vidal Sassoon's elite team of hair stylists. The average cost of a Oscar hairdo is a hair-raising 7 thousand dollars.

Once you're all dolled up - it's back upstairs for a cocktail at Bacardi's O room - in case you're wondering - that's O for Orange.

They've had a special cocktail designed for the big week, and hope it will make a big enough splash to tempt punters all year round.

A couple of blocks away The Beverly Hills Four Seasons has their pastry chef Donald Wressell working overtime in order to give each guest an Oscar-themed chocolate treat.

And to top off the whole experience, guests can get an eyeful on Wressell's annual chocolate homage to the five nominees for best picture.

LEAD IN:

It's awards season and everyone in LA is busy glamming themselves up for the Oscars, the biggest red carpet event of all.

Beauticians are offering a variety of anti ageing treatments to plump up, or smooth down every part of the body.

STORYLINE:

It's the Oscars weekend and the latest head-to-toe red-carpet-ready treatments are on standby.

It's the time of year when everyone is looking for as many quick-fix treatments and procedures they can endure in one sitting.

Beauty salons that offer a multitude of non-invasive treatments simultaneously are especially popular.

Luxury cosmetic procedures trending this awards season include a lot of gold and various treatments that claim to help many parts of the body at the same time.

Dr. Ava Shamban MD is  Assistant Clinical Professor of Dermatology at UCLA's Geffen School of Medicine and the author of a book called Heal Your Skin.

She says non-invasive treatments are trending again, but now they come in one all in package.

"According to the American society of Aesthetics Physicians in 2018 there were 10 million of these non-invasive producers performed which was an increase of 5 percent  over 2017 and during this period of time when so many people are coming to get ready for this awards season for the Oscars, for all these red carpet events and parties, we see even more right here in Los Angeles," says Shamban.

Shamban believes the treatments are less about wanting to look good for yourself, to make you feel better. Now the digitally alert younger crowd want to look good for facetime and the clients are getting much younger.

"We also have seen that there's an influx of younger people chiming in for these non-invasive treatments. They want to look like some of these people that they're following on social media and so all of these treatments that we are doing, whether it's fillers, whether it's botox, whether it's lasers or whether it's thread lifts, we're seeing that trend move younger and younger" says Shamban.

At Vida Emanuel European Day Spa and Beverly Hills Beauty Lounge business is booming.

The spa is offering its "Oscars Glam Gold Glow" treatment, a $575.00 (USD) combo facial which includes exfoliation, hyaluronic serum hydration and collagen infused gold face mask.

They're aim to help firm the skin and soften and smooth fine lines and according to Emanuel, glow drops serum made of anti-aging compounds and mineral pigments  hydrate and refine pores for a youthful appearance.

The signature part of the treatment is a micro current treatment to the face with the newest ultra portable device called NuFACE FIX.

The company claims the regime helps to improve the appearance of fine lines and wrinkles around the eyes, mouth and forehead - instantly.

At this spa, you get to keep the device when the session is over.

At Cynthia Franco Skin Studio in Beverly Hills, esthetician Cynthia Franco's signature treatment is a nine step, $450.00 (USD) detoxifying and body slimming red carpet treatment called "Head to Toe Glow."

"I basically do a dry brushing all over and a lymphatic massage with special oils that I make, you're wrapped in a infrared blanket where you sweat the detox for 50 minutes and I do a facial in the course of that time, with micro current, 24-carat gold, hyaluronic and alpha lipoic acid, as well as an IPL. You get a seaweed alginate mask and some oxygen at the end" says Franco.

The marathon 2-hour treatment covers the entire body with a variety of non-invasive procedures.

It begins with a full body dry brush scrub over the body, followed by an enzymatic body peel, then a lymphatic massage with a custom blend of oils and natural ingredients.

Finally the body is sealed in a mylar blanket which in turn is wrapped by an infrared blanket to induce intense sweating for 50 minutes.

With the body temporarily taken care of, it's time for a multi-layered facial including a seaweed and algae mask.

Following that micro current is used infusing hyaluronic alpha lipoid acid and a 24-carat gold serum.

This is followed by cupping for the face and just before the finish, the face is given a session with intense LED Pulse Light (IPL).

For the finale the body is buffed to stimulate the lymph nodes and a cellulite treatment is applied to the knees and elbows.

Franco says one of these sessions on the day before an awards show and party will reduce excessive water, detoxify and leave you in a golden glow for your red carpet experience.

If you don't want to spend hundreds of dollars there is an alternative quick fix, it's a dry face mask, called Youth Revealed Restorative Techstile Treatment by Nannette de Gaspe.

It's claimed the completely waterless masks deliver anti-aging and hydrating active components direct to the face.

The company claims the face masks used four days in a row lead to a 39 percent reduction in wrinkles, a 107 percent increase in hydration, and a 23 percent  improvement in pigmentation.

The masks aren't just for the face, there's one for you bottom called TUSH and another called BUST.

The company commissioned tests on its products and claims they showed up to 36 percent increase in breast volume after using the mask six consecutive days.

A two day follow-up for three more weeks, it says will deliver a one centimeter increase.

TUSH and FACE are part of this year's 'Everyone Wins' unofficial gift bag which the marketing company Distinctive Assets, gives annually to Oscar nominees.

The gift bags are not affiliated to or endorsed by the Academy of Motion Pictures Arts and Sciences.

Nannette de Gaspe Beaubien, founder and CEO of the beauty line believes the dry mask concept really works.

"The dry mask consists of billions of biomimetic micro vectors that encapsulate the active ingredient and when they touch the skin it recognizes it and pulls them in as they go into the multiple layers of the epidermis, they melt and deposit active ingredients under the skin and feed and nourish the skin upward for six to eight hours. Compared to regular skin care delivering 87percent  active ingredients and emollients. Regular skincare contains five to seven per cent active ingredients" says De Gaspe.

Everyone here is having a warm up for the real event, getting themselves into the party mood at a restaurant in West Hollywood.

You can try on your own red carpet dress and pick out some remedies and treatments to take home.

The gifting suite is not affiliated to or endorsed by the Academy of Motion Pictures Arts and Sciences.

Beverly Hills, California, US - 21 February 2019

1. Close of gold mask being put on a client's face at Vida Emanuel European Day Spa and Beverly Hills Beauty Lounge

2. Mid of gold mask

3. Wide of client with gold mark

4. Set up Dr. Ava Shamban MD, Assistant Clinical Professor of Dermatology at the UCLA Geffen School of Medicine and author of Heal Your Skin

5. Close of Dr. Ava Shamban MD, Assistant Clinical Professor of Dermatology at the UCLA Geffen School of Medicine and author of Heal Your Skin

6. Close of Dr. Shamban MD doing a non-invasive procedure on a patient

7. Close of book "Heal Your Skin"

8. SOUNDBITE: (English) Dr. Ava Shamban MD, Assistant Clinical Professor of Dermatology at the UCLA Geffen School of Medicine and author of Heal Your Skin:

"According to the American society of Aesthetics Physicians in 2018 there were 10 million of these non-invasive producers performed, which was an increase of five percent over 2017 and during this period of time when so many people are coming to get ready for this awards season for the Oscars, for all these red carpet events and parties, we see even more right here in Los Angeles."

9. Wide Dr. Shamban's clinic AVA MD, in Beverly Hills

10. Wide of Vida Emanuel European Day Spa, in Beverly Hills

11. SOUNDBITE: (English) Dr. Ava Shamban MD, Assistant Clinical Professor of Dermatology at the UCLA Geffen School of Medicine and author of Heal Your Skin:

"We also have seen that there's an influx of younger people coming in for these non-invasive treatments. They want to look like some of these people that they're following on social media and so all of these treatments that we are doing, whether it's fillers, whether something like botox, whether it's lasers or whether it's thread lifts, we're seeing that trend move younger and younger."

12. Pull out of Vida Emanuel European Day Spa and Beverly Hills Beauty Lounge

13. Mid of esthetician Vida Emanuel treating woman

14. Close of hyaluronic serum being applied to face

15. Close of gold mask being made in bowl

16. Close of stirring gold mask mixture

17. Mid of gold mask being put on face

18. Close of gold mask being pulled off face

19. Pull out of pure oxygen being infused into face

20. Close of NuFACE FIX line smoothing device

21. Close of NuFACE FIX line smoothing device being used on face

22. Wide of NuFACE FIX on face

23. Set up Cynthia Franco Skin Studio, in Beverly Hills

24. Exterior of Cynthia Franco Skin Studio, in Beverly Hills

25. SOUNDBITE: (English) Cynthia Franco Skin Studio, in Beverly Hills:

"I basically do a dry brushing all over and a lymphatic massage with special oils that I make, you're wrapped in a Infrared blanket, where you sweat and detox for fifty minutes and I do a facial in the course of that time, with micro current, 24-carat gold, hyaluronic and alpha lipoic conduction, as well as an IPL. You get a seaweed alginate mask and some oxygen at the end."

26. Wide of Franco dry brushing the legs

27. Close of Franco dry brushing the legs

28. Zoom out of rubbing in special blend of custom made oil

29. Close of natural ingredients in bowls that make up the custom made oil

30. Wide of folding mylar blanket onto client

31. Wide of putting infrared blanket on client

32. Pull out of gold gel and rubbing into face

33. Mid of micro current on face

34. Close of cupping on face

35. Mid of LED Intense Pulse Light on face (IPL)

36. Close of mask on chest and neck

37. Wide interior of BARNEYS New York Beverly Hills store interior

38. Pull out and tilt down from Nannette de Gaspe sign on wall to product display

39. Close of dry mask

40. Close of face, tush and bust mask boxes

41. Face of all Nannette de Gaspe on shelf

42. Close of neck and gift package of five masks

43. Close of face and neck displays

44. Zoom out Nannette de Gaspe Beaubien, founder and owner of Nannette de Gaspe

45. SOUNDBITE: (English) Nannette de Gaspe Beaubien, founder and owner of Nannette de Gaspe

"The dry mask consists of billions of biomimetic micro vectors that encapsulate the active ingredient and when they touch the skin it recognizes it and pulls them in. As they go into the multiple layers of the epidermis, they melt and deposit active ingredients under the skin and feed and nourish the skin upward of six to eight hours. Compared to regular skin care we're delivering 87 percent active ingredients and emollients, regular skincare contains five to seven per cent active ingredients."

West Hollywood, California, US - 21 February 2019

46. Pull out from Bohemian Rhapsody poster to Timmy Woods Handbags table

47. Wide of woman modeling designer Sue Wong red carpet gown

48. Wide of 11th Annual Valentine Romance Oscar Style Lounge & Party

49. Zoom out of Free bird Remedies CBD product line at gifting suite

50. Close of CBD products at gifting suite

51. Mid of Olecea Beaute booth at gifting suite

52. Close of product Olecea Beaute pearls at gifting suite

53. Wide of beauty booth at gifting suite

OSCAR ATTENDEES REVEAL HOW THEY'RE PREPPING FOR THE BIG SHOW

Daniel Kaluuya is going to try to catch a vibe. Allison Janney wants to be in the moment. Luca Guadagnino will be waiting for Italy's Election Day results to roll in.

Different Oscar nominees have different ways of spending their Sunday leading up to the time the limo comes to pick them up and drop them off at the Dolby Theatre.

Daniel Kaluuya, who is nominated for actor in a leading role for his performance in the horror-satire "Get Out" said, "I don't think I'm going to hear the alarm," when asked about his Oscar day will begin.

"I think I'm gonna wake up a bit before it and then I'll see I'll catch a vibe," the actor continued. "I'll see how I feel. I don't know, I've never done this before. I'll put some tunes on, put a bluetooth speaker and run some rhythms and then we'll see what happens."

Daniela Vega, star of the Chilean Oscar nominee for foreign-language film, "A Fantastic Woman," has more specific plans.

"For me, a very busy morning, because I have to prepare my hair and my makeup and my dress and everything," she explained, adding she'll attend the ceremony with her family, the film's director, Sebastian Lelio, and other members of the filmmaking team.

"Mudbound" director Dee Rees, who is nominated for co-writing the film's original screenplay, seemed to be most philosophical of all asked about Oscar day.

"It's just like a centering of the self," she explained. "It's like remaining sober and like the reality that nothing but the art matters, nothing but the work, nothing will put on the screen is a real kind of like, you know, end to all of this. So, for me, we've already created work that lasts. Everything else is extra. So tomorrow is another day."

Italian Luca Guadagnino, who directed the best-picture contender "Call Me by Your Name," and is nominated as one of its producers, expects to wake up early due to being jetlagged.

"I go downstairs in my hotel, the Beverly Wilshire, for breakfast," he said. "I read the newspapers. Tomorrow is a big day in Italy because it's Election Day in Italy. And I think that I make a little bit of care for my face. I'll spend time with my family. My sister is here from Sydney. She's going to be my date to the Oscars. It's going to be nice."

Actor Lil Rel Howery, who provided comic relief to the Oscar-nominated best picture "Get Out," is heading for the barber.

"I'm gonna get my hair cut," he noted. "Get freshened up, which is more or less not even about the haircut. Your barber's who you talk to, you confide in. Your barber is your boy. He is gonna cut my hair. Then the groomer will come in. She's gonna make me feel a little more handsome, I guess. I'm gonna put my suit on. But this is the moment I can't wait to have: When I show up, before I go walk on the carpet, I really just want to stand there. Take it all in. I'm from the west side of Chicago. Never in my wildest dreams did I think I'd be a part of an Oscar-nominated movie. And it's crazy and I'm so thankful for that."

The 90th Annual Academy Awards is set for 4 March 2018 at the Dolby Theatre in the Hollywood section of Los Angeles.

Santa Monica, California, 3 March 2018

1. Tent covering arrivals line for 33rd Film Independent Spirit Awards

2. Push in sign: "Film Independent Spirit Awards"

3. Close-up shot of logo board: "33rd Film Independent Spirit Awards"

4. Medium Oscar nominee Daniel Kaluuya posing for photographers

5. Push in Oscar nominee Daniel Kaluuya posing for photographers

6. SOUNDBITE (English) Daniel Kaluuya/Oscar Nominee, Actor in a Leading Role, "Get Out," on his plans for Oscar day before hitting the red carpet:

"I don't think I'm going to hear the alarm. I think I'm gonna wake up a bit before it and then I'll see I'll catch a vibe. I'll see how I feel. I don't know, I've never done this before. I'll put some tunes on, put a bluetooth speaker and run some rhythms and then we'll see what happens."

7. "A Fantastic Woman" director Sebastian Lelio and actress Daniela Vega

8. SOUNDBITE (English) Daniela Vega/Actress, "A Fantastic Woman," Oscar Nominee, Foreign Language Film:

"For me, a very busy morning because I have to prepare my hair and my makeup and my dress and everything, and then go to that beautiful moment and enjoy it with Sebastian and with my family and with our team."

9. Oscar nominee Dee Rees and wife Sara M. Broom pose for photographers

10. SOUNDBITE (English) Dee Rees/Oscar Nominee, Original Screenplay, "Mudbound":

"It's just like a centering of the self. It's like remaining sober and like the reality that nothing but the art matters, nothing but the work, nothing will put on the screen is a real kind of like, you know, end to all of this. So, for me, we've already created work that lasts. Everything else is extra. So tomorrow is another day."

11. Oscar nominee Luca Guadagnino poses for photographers

12. SOUNDBITE (English) Luca Guadagnino/Oscar Nominee, Best Picture, "Call Me by Your Name":

"I think because I'm jetlagged I wake up like 5:30-6 in the morning. I take my pill because I am not tired, so I take the pill. I wake up for an hour. I go downstairs in my hotel, the Beverly Wilshire, for breakfast. I read the newspapers. Tomorrow is a big day in Italy because it's Election Day in Italy. And I think that I make a little bit of care for my face. I'll spend time with my family. My sister is here from Sydney. She's going to be my date to the Oscars. It's going to be nice."

13. Actor Lil Rel Howery poses for photographers

14. SOUNDBITE (English) Lil Rel Howery/Actor, "Get Out":

"I'm gonna get my hair cut. Get freshened up, which is more or less not even about the haircut. Your barber's who you talk to, you confide in. Your barber is your boy. He is gonna cut my hair. Then the groomer will come in. She's gonna make me feel a little more handsome, I guess. I'm gonna put my suit on. But this is the moment I can't wait to have: When I show up, before I go walk on the carpet, I really just want to stand there. Take it all in. I'm from the west side of Chicago. Never in my wildest dreams did I think I'd be a part of an Oscar-nominated movie. And it's crazy and I'm so thankful for that."

15. Oscar nominee Allison Janney speaks to reporter

16. SOUNDBITE (English) Allison Janney/Oscar Nominee, Actress in a Supporting Role, "I, Tonya," on the end of awards season:

"I'm glad it's finally here. It's hard building up to something like this, something as exciting as this weekend and thinking about it obsessively and to have it finally be here is really kind of a great relief. And happy to be in the moment and going to get through this weekend and enjoy all of it."

17. Oscar nominee Allison Janney poses for photographers

SHOTLIST:-

APMAS

1. Mira Sorvino begins reading off Foreign Language Oscar nominees

AP Entertainment

Los Angeles.16 February, 2006

2. SOUNDBITE (English) Cristina Comencini, Director, Oscar nominee - on how she found out about nomination:

"I knew this day we would have the results, so part of my mind was thinking about it but I tried to forget. I switched of the portable (phone) because I was editing my documentary and suddenly the telephone rang and it was my producer and he said, 'we are among the five (nominees).' It was a shock and I was very, very happy - and suddenly the journalists all of Italy it felt like, there were lots of things to do - but the first moment was an instant of pure joy and happiness."

Lions Gate

3. Film clip (English-subtitled) - 'Don't Tell'

AP Entertainment

Los Angeles.16 February, 2006

4. SOUNDBITE (Italian) Cristina Comencini, Director - on how she found out about nomination:

"I knew this day we would have the results, so part of my mind was thinking about it but I tried to forget. I switched of the portable (phone) because I was editing my documentary and suddenly the telephone rang and it was my producer and he said, 'we are among the five (nominees).' It was a shock and I was very, very happy - and suddenly the journalists all of Italy it felt like, there were lots of things to do - but the first moment was an instant of pure joy and happiness."

Lions Gate

5. Film clip (English-subtitled) 'Don't Tell'

6. SOUNDBITE (English) Cristina Comencini, Director, Oscar nominee - on the plot of the film

"it is a story about a woman, Sabina, she is in love with Franco, they are both actors, and one night she has a terrible nightmare which gets in touch with something very deep inside her past and she tries to understand what it is, and from that point starts a psychological thriller."

Lions Gate

7. B-roll of Cristina Comencini directing 'Don't Tell'

AP Entertainment

Los Angeles. 16 February, 2006

8. SOUNDBITE (English) Cristina Comencini, Director, Oscar nominee - on being the only female director among the year's top feature-film nominees:

"I'm proud to be a woman their, to be a woman director. I know women are very, very good at directing movies but there are just a few. This is a problem we have to face, have to understand. It's important women can see another woman walking on a red carpet and present a movie to the Oscar Academy Awards, so this is very important."

Lions Gate

9. B-roll of Cristina Comencini directing 'Don't Tell'

AP Entertainment

Los Angeles. 16 February, 2006

10. SOUNDBITE (Italian) Cristina Comencini, Director, Oscar nominee - on being the only female director among the year's top feature-film nominees:

"I'm proud to be a woman their, to be a woman director. I know women are very, very good at directing movies but there are just a few. This is a problem we have to face, have to understand. It's important women can see another woman walking on a red carpet and present a movie to the Oscar Academy Awards, so this is very important."

AP Entertainment

Los Angeles. February 2005

11. Wide of arrivals line 2005 Oscars

12. Chef Wolfgang Puck on arrivals line with chocolate Oscars

13. Wide reporters and guests on red carpet

Los Angeles, 16 February 2006

14. SOUNDBITE (English) Cristina Comencini, Director, Oscar nominee - on representing Italy at the Oscars:

"I definitely bringing all of Italy on my shoulders, they are all waiting. When I left Italy for the States to do some interviews, they all asked me, 'Please! take the Oscar and comeback,' and I said, 'it's not very easy, there are five very strong movies,' (they said) 'no, no don't say a word.' So 'yes' I feel the responsibility of the task but I think that for italy it's a very could result to be nominated."

AMPAS

15. Except of 2005-telecast opener

AP Entertainment

Los Angeles. 16 February, 2006

16. SOUNDBITE (Italian) Cristina Comencini, Director, Oscar nominee - on representing Italy at the Oscars:

"I definitely bringing all of Italy on my shoulders, they are all waiting. When I left Italy for the States to do some interviews, they all asked me, 'Please! take the Oscar and comeback,' and I said, 'it's not very easy, there are five very strong movies,' (they said) 'no, no don't say a word.' So 'yes' I feel the responsibility of the task but I think that for italy it's a very could result to be nominated."

AMPAS

18. Except of 2005-telecast opener

DIRECTOR TELLS ALL ABOUT 'DON'T TELL' NOMINATION

Italian director Cristina Comencini, the consummate mistress of Italian family drama, has had greatest success yet with the psychological thriller, 'Don't Tell'.

Feted last year at the Venice Film Festival, Comencini is now Hollywood bound and set to tread the Oscar red carpet, with the film nominated in the category of Best Foreign Language Film of the Year.

A story of child abuse, repressed memory and mystery, 'Don't Tell' (aka: 'La Bestia nel cuore,' or 'The Beast in the Heart') has already enjoyed great success worldwide, but Comencini said the Oscar is likely to provide a big boost for the film's Stateside release, which has just begun.

She also said the nomination should serve as a beacon of hope for female directors. 'Don't Tell' is the only one of the years major-category features to be directed by a woman.

"It's important that women can see another woman walking on the red carpet," she said.

As for her native Italy? Comencini said she'll do all she can to bring home Oscar gold. "They are all asking me, 'Please, take the Oscar and come back.' And I say, 'No, it's not something very easy. There are five. They are all very, very strong movies.' . . . I think that, for Italy, it's a very good result to be nominated."

The 78th Annual Academy Awards is set for Sunday, 5 March.

CLEARANCE DETAILS

'Don't Tell'

Lions Gate Films

+ 212 966 4673

SHOTLIST

AP Entertainment

Los Angeles, 21 February 2008

1. Wide pan right of gift bag items on table

2. SOUNDBITE (English) Lash Fary, Distinctive Assets, Creator of "Everybody Wins at the Oscars" swag bag:

"What I love about our Oscar bags is that this instead of being for the presenters and the performers which is what we just did for the Grammys. This is actually just for the nominees in the major categories who don't take home an Oscar on Sunday night. So this is the $40,000 silver lining as I call it, consolation prize on Monday that we will deliver to kind of soften the blow of that disappointment. It's a pretty big disappointment when you don't win the Oscar. So hopefully they'll have something to sort of distract them and then console them."

3. Push out of Ritmo watch

4. Medium pan left of bracelet

5. Wide push out of gift

6. SOUNDBITE (English) Lash Fary, Distinctive Assets, Creator of "Everybody Wins at the Oscars" swag bag:

"I feel like a parent in a certain way where it's hard to pick favourites but there are a couple of stand out items in this particular assortment. One for sure is from Heineken, it's their beer tender device. It's so cool and so fabulous. We had this in the Grammy awards and we knew we had to bring it back for the Oscars. It creates that draught beer experience right on your own counter top. Skin care, very important whether you are George Clooney or Cate Blanchett you got to look your best. So we've got Revale skin products who is doing a whole assortment of anti-aging antoxidant using coffee berry which is one of the most powerful antoxidant known to man."

7. Medium of beer tender

8. Medium of skin care products

9. SOUNDBITE (English) Lash Fary, Distinctive Assets, Creator of "Everybody Wins at the Oscars" swag bag:

"For the Grammys we actually create 165 gift bags. It's a lot of music acts. It's a lot of music bands. It's just a big number. Where we only do 30 for the major nominees for the Oscars. This allows some of our clients to sort of up the ante in some cases and do more expensive things than they might be able to do for a larger award show. For example Havaianas, they were backstage at the Grammys with sort of metallic mesh flip flops worth a couple hundred dollars. But what they did for this show was create these diamond embellished flip flops. So they are worth $900. They are a limited edition. They are totally fabulous. So it allows them to push the envelope a little bit more in that regard."

10. Medium of Havaianas flip flops

11. Push out of Marylin Monroe wine glasses 12. Wide pan down of gifts

ALL OSCAR NOMINEES ARE WINNERS ON MONDAY

The Academy may no longer give out its official gift baskets - but that doesn't mean this year's Oscar nominees will go home empty handed.

Those who win an Oscar will be deemed to have enough of a prize. But nominees in the major categories who don't win on Sunday night will be sent a string of luxury gifts, from firms hoping to see their product linked with the stars.

Distinctive Assets, the company behind a $40 thousand dollar 'swag bag,' will be sending out loot gathered from like likes of Heineken, Revaleskin and Havaianas, the day after the Oscars ceremony.

The company's founder and president Lash Fary told AP Entertainment what will be up for grabs: "One for sure is from Heineken, it's their beer tender device. It's so cool and so fabulous. We had this in the Grammy awards and we knew we had to bring it back for the Oscars. It creates that draught beer experience right on your own counter top. Skin care, very important whether you are George Clooney or Cate Blanchett you got to look your best. So we've got Revale skin products who is doing a whole assortment of ant-aging ant oxidant using coffee berry which is one of the most powerful ant oxidant known to man."

There are luxury goodies for both male and female nominees, he adds

Whether the bags will be gratefully received, or just sent back by the nominees, remains to be seen.

But Fary, whose company has provided goody bags at bashes including the Grammys, the Tonys, and the MTV Movie Awards, is confident that enough stars will accept the contents to make it all worthwhile.

Those in line for the bags include the non-winning nominees for Best Actor and Actress, Best Supporting Actor and Actress and Best Director.

SHOTLIST

AP Entertainment

Recent

1. Wide of the Academy Awards arrivals area

2. Wide of Brad Pitt and Angelina Jolie posing for photographers

AP Entertainment

Los Angeles, 7 February 2013

3. SOUNDBITE (English) Ole Henriksen/Celebrity Skin Care Expert, on Oscar skin:

"Well when you are at the Oscars the entire world sees you up close. You want luminous skin. You want skin that looks alive. Luminous skin is also about uniform pigment, tiny tight pores, firm skin and celebrities really want to use the least amount of make-up. They want to highlight that skin because healthy skin is synonymous with young looking skin."

4. Wide of Ole Henriksen working on someone's face

5. Medium of Ole Henriksen applying a peel gel to woman's face

AP Entertainment

Los Angeles, 4 February 2013

6. Fashion shot: Jessica Chastain

7. Wide of Jessica Chastain posing for photographers next to Oscar statues

AP Entertainment

Los Angeles, 7 February 2013

3. SOUNDBITE (English) Ole Henriksen/ Celebrity Skin Care Expert, on client Jessica Chastain:

"I must say, we feel so blessed to have so many extraordinary celebrities that come to the spa. Many as long as ten fifteen years. Jessica Chastain, we prepared her last year for her Oscar appearance when she was nominated and I have high hopes this year that she is going to win. "

AP Entertainment

Los Angeles, 12 June 2012

6. Medium of Mark Wahlberg posing for photographers

AP Entertainment

Los Angeles, 7 February 2013

7. SOUNDBITE (English) Ole Henriksen/ Celebrity Skin Care Expert, on client Mark Wahlberg:

"Mark (Wahlberg) is all about deep cleansing, complexion treatments. And truly, the texture of his skin now is so flawless it's truly baby soft."

AP Entertainment

Los Angeles, 26 June 2012

8. Wide of Katy Perry walking the red carpet at movie premiere

AP Entertainment

Los Angeles, 7 February 2013

9. Medium of Ole Henriksen washing woman's face with a brush

10. Close-up of woman's face being scrubbed with brush

AP Entertainment

Los Angeles, 7 February 2013

11. SOUNDBITE (English) Ole Henriksen/ Celebrity Skin Care Expert, on client Katy Perry:

"And oh my goodness, Katy Perry. She doesn't quite sing for us in here but I have to tell you. She has personality plus. Her entire family comes in for treatments. For Katy it's all about of course clean, healthy and radiant looking skin. When on stage, she wears tons of make-up. It looks absolutely beautiful, but obviously in the real world she just wants to show her skin looking healthy and radiant. "

AP Entertainment

Los Angeles, 4 February 2013

12. Wide of Amy Adams posing for photographers

13. Medium of Amy Adams posing for photographers

AP Entertainment

Los Angeles, 7 February 2013

14. SOUNDBITE (English) Ole Henriksen/ Celebrity Skin Care Expert, on client Amy Adams:

"And Amy Adams, beautiful. Speaking of a beautiful woman with red hair, which actually her stylist Christina Ehrlich that brought her to our premises. Christina takes great charge of her as far as dressing her beautifully, and obviously leading her to the best places as far as skin care. So she has delicate and refined skin. So for her it's all about a calmative and soothing treatment."

AP Entertainment

Los Angeles, 4 February 2013

15. Medium of Hugh Jackman posing for photographers

AP Entertainment

Los Angeles, 7 February 2013

16. SOUNDBITE (English) Ole Henriksen/, on client Hugh Jackman:

"Hugh (Jackman) has flawless skin but he is an example of a man who wants to look his best. He takes pride in his appearance. It's very apparent, by the way the man exercises and stays fit."

17. Close-up of flaxseed, almond oil and honey being stirred

18. Close-up of flaxseed, almond oil, and honey being scrubbed on to woman's skin

AP Entertainment

Los Angeles, 7 February 2013

19. SOUNDBITE (English) Ole Henriksen/ Celebrity Skin Care Expert, on natural homemade facials:

"A recipe made just from the flaxseed meal, loaded with Omega three, six and nine fats but also very gritty. Very much exfoliating in a gentle manner. An ounce of that with an ounce of almond oil. Almond oil is soothing and comforting. It provides a beautiful glide for the scrub and then a table spoon full of honey. Honey is a great humectant, its anti-bacterial. You stir them together. You have a scrub that you can use numerous times and you work it into your skin two or three times a week in upward, outward motions, tiny circular motions, getting into every crevice in the face, spend about two or three minutes doing it. You rinse it off. Your skin will look like it had a professional treatment."

20. Close-up of cucumber wrapped in gauze being applied to woman's eyes

21. SOUNDBITE (English) Ole Henriksen/, on a homemade recipe for the eyes:

"A trick that works absolutely beautiful and we do it on all our celebrities here, grate cucumbers, lay them on a piece of gauze, turn them into a sushi roll and place them on the eyes. Now the beauty is when you grate the cucumber, you release all the enzymes. All the juice can interact with the eye region because you can press it on firmly and leave it on in place for about ten minutes. It's an amazing anti-aging treatment both to de-puff, to take fatigueness out of the eye region and to firm the eye region."

22. Medium of towel removed from woman's finished skin

STORYLINE

BEAUTIFUL OSCAR PERFECT SKIN, AT HOME

Aside from luxurious gowns and extravagant jewelry, people from all over the world will have their eyes set on the stars flawless skin while parading down the Oscar red carpet.

This skin care expert has been sought out by some of the biggest names of Hollywood including Barbara Streisand, Madonna, Charlize Theron and many more.

Plus he's here to spill the details about how his celebrity clients have such amazing skin.

His name is Ole Henriksen. He is the founder of OLEHENRIKSEN face/body spa and skincare line.

"Well when you are at the Oscars the entire world sees you up close," said Henriksen. "You want luminous skin. You want skin that looks alive. Luminous skin is also about uniform pigment, tiny tight pores, firm skin and celebrities really want to use the least amount of make-up. They want to highlight that skin because healthy skin is synonymous with young looking skin."

Henriksen has been working with celebrities since 1975 and notes that what he admires most is their discipline in taking care of their bodies. For the most part, they exercise daily, eat healthy food and take great care of their skin.

"I must say, we feel so blessed to have so many extraordinary celebrities that come to the spa. Many as long as ten, fifteen years," said Henriksen. "Jessica Chastain, we prepared her last year for her Oscar appearance when she was nominated and I have high hopes this year that she is going to win."

Jessica Chastain is nominated this year as Best Supporting Actress for "Zero Dark Thirty."

Celebrity men are big fans as well including people such as Daniel Craig, Prince, Matthew McConaughey, Hugh Jackman and Mark Wahlberg.

"Mark (Wahlberg) is all about deep cleansing, complexion treatments," said Henriksen. "Truly, the texture of his skin now is so flawless it's truly baby soft."

Another male client is Oscar nominated Hugh Jackman. Jackman is nominated as Best Actor for "Les Miserables."

"Hugh (Jackman) has flawless skin but he is an example of a man who wants to look his best. He takes pride in his appearance. It's very apparent, by the way the man exercises and stays fit," noted Henriksen.

Another current nominee client is Amy Adams. Adams is nominated for Best Supporting Actress for "The Master."

"And Amy Adams, beautiful. Speaking of a beautiful woman with red hair, which actually her stylist Christina Ehrlich that brought her to our premises. Christina takes great charge of her as far as dressing her beautifully and obviously leading her to the best places as far as skin care. So she has delicate and refined skin. So for her it's all about a calmative and soothing treatment."

Pop star Katy Perry has also sought out Ole Henriksen for her troubled skin.

"And oh my goodness, Katy Perry. She doesn't quite sing for us in here but I have to tell you. She has personality plus," said Henriksen. "For Katy it's all about clean, healthy and radiant looking skin. When on stage, she wears tons of make-up. It looks absolutely beautiful but obviously in the real world she just wants to show her skin looking healthy and radiant."

For people at home that would like to obtain a healthy celebrity glow but don't have the means or access to a spa, Henriksen has some homemade recipes.

"A recipe made just from the flaxseed meal, loaded with Omega three, six and nine fats but also very gritty," explained Henriksen. "Very much exfoliating in a gentle manner. An ounce of that with an ounce of almond oil. Almond oil is soothing and comforting. It provides a beautiful glide for the scrub and then a table spoon full of honey. Honey is a great humectant, its anti-bacterial. You stir them together. You have a scrub that you can use numerous times and you work it into your skin two or three times a week in upward, outward motions, tiny circular motions, getting into every crevice in the face, spend about two or three minutes doing it. You rinse it off. Your skin will look like it had a professional treatment."

Whether you are using professional skin products or homemade skin care recipes, Henriksen points out that regularity is essential. You have to stick to your scheduled skin care plan and follow through, just as you would do for your teeth or hair.

The Oscars are February 24th, in Hollywood, California.

SHOTLIST

1. Various: Oscar statues being prepared

2. H Stern 'Red Carpet Collection' necklace (500-thousand US dollars)

3. Various: H Stern diamond collection

4. SOT: (English) Joan Parker, Director Diamond Information Center "Well,

the Diamond Information Center put together a collection that's called the

Red Carpet Diamond Collection and for all the pieces in there - each one

that is going to be worn by someone on the red carpet, ten thousand dollars

will be donated by the jeweler to amFAR and H Stern has a piece that has the

lar4gest diamond of all of them in the collecting - it's a 23-carat radiant

cut diamond, the piece is worth around 500-thousand dollars and if someone

has that on on Sunday night - 10-thousand dollars will go to amFAR."

5. Cutaway 23 carat diamond

6. SOT: (English) Joan Parker, Director Diamond Information Center "I think

it's partly because diamonds are synonymous with glamour. People think

about dressing up and the ultimate evening, with the ultimate necklace and

it's diamonds and it's amazing - over the past five years that diamonds have

been on every actress that has won - if you think about it. On the stage,

she has had on diamonds!"

7. Various: Stuart Weitzman and his million dollar shoes

8. SOT: (English) Stuart Weitzman 'This shoe is a bargain! Now I know - I

can see you raised your eyebrows to me - but you know that you can take the

diamonds off the shoe and you make a double-banded fabulous bracelet. The

top part makes a necklace, these little drops here - depending upon how hip

you are can either be a navel ring or earrings - and then you can still wear

the platinum shoe!"

9. Various: Christian Tse jewelry

10. SOT: (English) Christian Tse "I've created some of the platinum with

blue topaz here with a tear drop and they're faceted both ways. This is a

very glamorous look to it - very beautiful. Hopefully there's a dress there

- a blue dress that would pick up the stone colour and the platinum and it

just shines right on the red carpet there."

11. Various: woman trying on Christian Tse ankle bracelet/earrings

12. Various: Mary Magdalena Gem Cosmetics

13. SOT: (English) Mary Magdalena "Well, what I have here is the most

precious cosmetic line in the world because it's made of precious gemstone

and it's very precious for the skin so there's amethysts, diamonds, rubies,

jade, all of those gemstones are in the colour powders and the powders you

can use for your lips, your eyes, your nails and your cheeks and it's very

good for the skin.

14. Wide shot Timmy Woods handbags (carved out of wood)

15. SOT: (English) Timmy Woods, Designer "Well, I think that accessories are

really important and the emphasis is usually put on the clothing it's not

put on the accessories and this is the year of the accessory. So therefore,

let's get ourselves out there - let's show that we make wonderful things and

let's get the women wearing them."

16. Wide shot woman being made up at Mac Salon

17. Various: make-up at Mac Salon

18. Vidal Sassoon stylists styling

19. Various: woman making Oscar cocktail

20. Women sitting having drinks

21. Woman lounging with self-designed butterfly body art (Leia Angelica)

22. Set-up shots Donald Wressell in Four Seasons pastry kitchen

23. Wressell putting together an Oscar treat

24. SOT: (English) Donald Wressell "What's good about the Four Seasons here

in LA is I'm able to do all kinds of things that just really tap into my

inspiration and skills and I can do many, many, many things for our guests -

our guests are quite special and quite demanding - so I'm able to be pushed

a little bit by them to be able to create new things."

25. Various: Chocolate sculpture

HOLLYWOOD GRIPPED BY SPENDING FRENZY FOR OSCARS

The countdown is on and Tinseltown is spending millions of dollars sprucing itself up in every way imaginable.

Across town from the Oscars venue, in the shopping nivana of Beverly Hills, designers of every ilk are renting out suites in the some of the swankiest hotels to hawk their wares.

You won't find the man on the street here, though - as these items are the

necklaces, shoes, handbags, dresses and make-up that will be shimmer and shine on the red carpet on Oscar day.

This week is hectic for The Diamond Information Centre. They have been

co-ordinating with designers around the world for a the creation of a 'Red

Carpet Collection.'

Among the designers who are hoping to have their goods seen are H Stern -

who have created, among other things - a necklace for the red carpet

collection.

Necklaces start at several thousand and quickly zoom into the millions - with a 23-carat diamond as its center piece is part of the

Red Carpet collection.

But it isn't all about glamour. If a celebrity wears it on the big day - H

Stern will make a 10-thousand dollar donation to amFAR - the American

Foundation for AIDS research.

Down the hall designer Stuart Weitzman is showing off his million dollar

shoes.

Weitzman dreamt up the idea after last year's Oscar ceremony and has made

them a reality this year.

They are made of platinum and diamond - but aren't just for strutting around

on the red carpet.

If diamond shoes aren't your thing - go next door to local designer

Christian Tse's room. There you will find modern jewelry - heavy on the

platinum, yellow gold and - of course - heavy on the diamonds.

Most celebrities borrow the glamorous jewels for the big day. But all the

designers agree - if you'd like to buy it afterwards - that's not a problem

either.

It is unlikely any star will arrive for the Academy Awards without make-up

on and designer Maria Magdalena is hoping celebs will try out her new line

of couture gem cosmetics.

Magdalena, who is based in Holland, was a student of Chinese medicine when

she discovered that Chinese Empresses used to crush pearls and diamonds in

to their face make-up.

She went on to develop a full line of cosmetics which she says harmonizes

the ancient power of the earth with high tech skin care.

Among the gems she uses for her lip, eye and skin lotions and potions are

rubies, diamonds, amethyst, jade and aquamarine.

No outfit would be complete without a handbag and designer Timmy Woods is

hoping to fill that gap with her wooden and hand-painted hand bags that can

start at $200.

Downstairs Mac make-up artists are busy at work dolling up everyone from

reporters to celebrities who only need to cross the room to get a new coif

from Vidal Sassoon's elite team of hair stylists. The average cost of a Oscar harido is a hair-raising $7000.

Once you're all dolled up - it's back upstairs for a cocktail at Bacardi's O

room - in case you're wondering - that's O for Orange.

They've had a special cocktail designed for the big week - and hope it will

make a big enough splash that punters will buy it year round.

A couple blocks away - The Beverly Hills Four Seasons has their pastry chef

working overtime in order to give each guest an Oscar-themed chocolate

treat.

If that isn't enough dessert though - guests can get an eyeful on chef

Donald Wressell's annual chocolate homage to the five nominees for best

picture.

LEAD-IN:

Its award season time in Hollywood and for many LA celebrities that also means freebie time.

Gifting suites and gift bags have been a part of awards season for decades, meaning that every nominee is a 'winner'.

STORY-LINE:

Eyeing up a free gift in Hollywood.

A number of gifting suites are busy luring celebrities and their teams in the hope of promoting new products and services.

Here, a range of free goods are handed out, from anti-aging creams and trips around the world, to new technologies, jewellery and more.

The Secret Room Events Red Carpet Style and Luxury Lounge, held on February 21, 2017 was the one of the busiest this year.

Held at the SLS Hotel at Beverly Hills, 25 vendors set up shop for one day only.

Wall-to-wall invited talent, producers, directors, and stylists were given access to the new products and services.

Secret Room Events spokesperson, Natalie Alvarez says the suites are a chance for invited guests and vendors to be pampered and get media coverage.

"This event is a luxury gifting suite. It's a luxury lounge where celebrities are pampered with products, vacations, jewellery, makeup, everything, so this is their opportunity to just be kind of pampered, be spoiled. It's nominated actors, actresses and all forms of media and press," says Alvarez.

So what's inside some of the goodie bags on offer?

There are anti-aging treatments, including a wrinkle lift serum.

There are also offers of Botox and various other beauty creams as well as makeup, manicures and hair styling.

And while every actor wants to win a gold Oscar statue, for those who miss out there's always gold face cream instead.

California-based European Skin and Massage Studio is pushing its product Celebrity 24-carat Gold Face Mask.

The studio's esthetician Margaret Tomas says she's honoured to be taking part.

"It's fantastic. We had a lot of celebrities coming. Today I've been introducing my new skincare line and new mask with 24-carat gold. The celebrities are going to be wearing the mask to the Oscars, to the event Sunday."

Other gifts include an all-inclusive five-night visit Croatia by the Croatian National Tourist Board, a headset for streaming TV and various other gadgets.

There's even a Vivajennz purse that has a pour spout for your beverages.

And the gift for people who have everything? A personalised piece of "cremation" jewellery that allows a loved ones ashes to be preserved forever in a necklace.

At another gifting suite at a Hollywood restaurant, 25 vendors are taking part in the 9th annual Valentine Romance Oscar Style Lounge & Party (held Thursday Feb 22, 2017)

Clothes, jewellery and wine are among the big draw cards, along with with anti-aging water.

Perricone Hydrogen Water is made by celebrity dermatologist Dr. Nicolas Perricone.

He says his energy water works at the cellular level to improve skin quality while attacking free-radicals.

"This is a true incredible drink because it's an antioxidant, anti-inflammatory, and works in a matter of minutes in terms of the way you feel but its just water and hydrogen, no caffeine, no sugar and no stimulants, no amino acids, just pure water," says Perricone.

For something different, stars can also take home a quirky crystal encrusted handbag by designer Timmy Woods.

These gifting suites are not affiliated to or endorsed by the Academy of Motion Pictures Arts and Sciences.

But as awards season hots up it's an opportunity for retailers to get their products seen.

Samiah Hinton Designs was the fashion stop for actress Maria Conchita Alonso, while fashion designer Sue Wong showed off her old Hollywood glamour gowns.

"I'm here because my clothing, which is really utterly glamorous, seductive and magical, really works at old Hollywood glamour magic and that's what I'm all about," says Wong.

On Monday morning following the Oscars, the top 25 acting and directing nominee losers will actually be winners when they receive the "Everyone Wins" Nominee Gift Bag delivered for the 15th year to their door.

Items include food, tech gadgets, jewellery and vacations. But the bag is also not affiliated with the Academy Awards.

Lash Fary, founder of the LA marketing firm Distinctive Assets, curates the bags but won't say the exact value.

He says it's a great way to make everyone a winner.

"They're going to be winners in the gift department so if they happen to loose this it will be a fun consolation prize for them to go through, enjoy and share with their loved ones and the reaction has been so positive over the years we've had so many folks who have been nominated who've gone on the trips that we've given them in their gift bag. Amy Adams one year wore the T-shirt in her gift bag to the gym the day after we had it delivered to her so those paparazzi pictures were obviously thrilling for the client who gave those shirts to her," says Fary.

Included this year's "Everyone Wins" bag is a high-end private three-day mansion vacation at Lost Coast Ranch in Northern California, a trip to Hawaii, a customized box of engraved crayons and a brand of apples that are supposed to never turn brown.

The 89th Academy Awards will be held on Sunday 26 Feb.

Los Angeles, California, US - 21 February 2017

1. Pull out from woman trying on media streaming glasses

2. Wide of two women with gift bags posing for photo

3. Wide pan of gift lounge

4. Mid of woman posing for photographer

5. Pull out of hair product display

6. Mid of a vendor greeting guest

7. Pull out exterior of SLS Hotel at Beverly Hills

8. Set up Natalie Alvarez, spokesperson Secret Room Events

9. SOUNDBITE (English) Natalie Alvarez, spokesperson for Secret Room Events:

"This event is a luxury gifting suite. It's a luxury lounge where celebrities are pampered with products, vacations, jewellery, makeup, everything, so this is their opportunity to just be kind of pampered, be spoiled. It's nominated actors, actresses and all forms of media and press."

10. Close of Instant Wrinkle Lift Serum by Cosmetic Research Laboratories LLC in travel packages

11. Mid of Instant Wrinkle Lift Serum by Cosmetic Research Laboratories LLC booth

12. Mid of Parfaire Medical Aesthetics booth with doctor putting cream on guests arms

13. Mid of doctor rubbing cream into arm

14. Pull out from makeup to makeup artist

15. Close of nails being polished

16. Pull out of hair stylist styling woman's hair in Chaz Dean booth, pans to wide of room

17. Close of European Skin and Massage Studio's 24-carat gold face mask treatment

18. Mid of treatment area

19. Set up of Margaret Tomas, esthetician, European Skin and Massage Studio

20. SOUNDBITE (English) Margaret Tomas, esthetician, European Skin and Massage Studio:

"It's fantastic. We had a lot of celebrities coming. Today I've been introducing my new skincare line and new mask with 24 carat gold. The celebrities are going to be wearing the mask to the Oscars, to the event on Sunday."

21. Pull out of The Croatian National Tourist Board booth

22. Close of media steaming glasses

23. Pull out of Vivajennz purse that dispenses alcohol

24. Mid of guest being shown cremation jewellery

25. Close of cremation necklace

West Hollywood, California, US - 23 February 2017

26. Pull out exterior of Fig & Olive restaurant

27. Wide interior with guests

28. Mid of guests having pictures taken

29. Tilt up from wine display to guest sampling wine

30. Set up Dr. Nicholas Perricone, dermatologist

31. Mid of Dr. Nicholas Perricone taking photo with actress

32. Close of Perricone Hydrogen Water cans

33. SOUNDBITE (English) Dr. Nicholas Perricone, dermatologist:

"This is a true incredible drink because it's an antioxidant, anti-inflammatory, and works in a matter of minutes in terms of the way you feel but its just water and hydrogen, no caffeine, no sugar and no stimulants, no amino acids, just pure water."

34. Pull out from crystal purse with the word Trump on the outside created by purse designer Timmy Woods of Beverly Hills

35. Mid of various purses made with crystals

36. Mid of man trying on virtual reality glasses

37. Pull out of musician Frank Stallone trying on recycled bracelet

38. Wide of Vida Emanuel with staff from her European Day Spa booth

39. Wide of Isdinceutics Spain-based product poster

40. Pull out of Spa Girl Cocktails poster

41. Tilt down of Samiah Hinton Designs booth

42. Mid of actress Maria Conchita Alonso helping guest try on Samiah Hinton coat

43. Pull out of fashion designer Sue Wong booth

44. Set up of fashion designer Sue Wong with guest

45. Close tilt down of designer dress on mannequin

46. SOUNDBITE (English) Sue Wong, fashion designer:

"I'm here because my clothing, which is really utterly glamorous, seductive and magical, really works at old Hollywood glamour magic and that's what I'm all about."

Studio City, California, US - 22 February 2017

47. Pull out to wide of gift bag products in studio

48. Mid of products with chocolates and maple syrup

49. Set up Lash Fary, founder of Distinctive Assets niche marketing company

50. SOUNDBITE (English) Lash Fary, founder of Distinctive Assets marketing company:

"They're going to be winners in the gift department so if they happen to loose this it will be a fun consolation prize for them to go through, enjoy and share with their loved ones and the reaction has been so positive over the years we've had so many folks who have been nominated who've gone on the trips that we've given them in their gift bag. Amy Adams one year wore the T-shirt in her gift bag to the gym the day after we had it delivered to her so those paparazzi pictures were obviously thrilling for the client who gave those shirts to her."

51. Close of Lost Coast Ranch estate vacation trip poster

52. Pull out of OOMI Smart Home starter kit

53. Close up of CPR Anytime kit

54. Close of Crayola "You're So Golden Fabulash" box of crayons

55. Close of Opal Apples

SHOTLIST:

AP Entertainment

Los Angeles, 03 March 2006

1. Wide exterior of The Hollywood Museum

2. The Silver Spoon Backdrop logo with gift items on table

3. SOUNDBITE (English) Melissa Lemer/Founder The Silver Spoon:

"Today our theme is the royal treatment, being king for a day. A little old Hollywood style because we're in the Hollywood Museum and it's the Max Factor Museum. So there's a lot of history behind this building, just old Hollywood, the royal treatment."

4. Wide of woman waxing eyebrows by Travertine Spa

5. Medium of woman waxing eyebrows by Travertine Spa

6. Medium of makeup applied to woman by

7. SOUNDBITE (English) Philip Bloch/Celebrity Stylist:

"Silver Spoons is really amazing because not only do you get find free goodies and get to find all the hottest newest greatest products, you get to run into friends of yours that during the year you don't always get to see because we are all off working, but Oscar week or Golden Globe week, whenever they have the events, you just always run into friends that you haven't seen in ages from the business. And then you get to do a good deed too. You know, because a lot of the proceeds go to charity. It's really kind of a win win situation for everyone. And you get lots of goodies for your families and friends."

8. Wide of The Silver Spoon room

9. Medium of actor Tatiana Ali trying on a hat

10. Medium of hair stylist curling woman's hair

11. SOUNDBITE (English) Melissa Lemer/The Silver Spoon:

"And the way we start trends are by putting stuff on the celebrities and then getting them out in the public and capturing the pictures with Paris Hilton wearing that bag, or Nicole Richie wearing the jacket, or Lindsay (Lohan) wearing the cool jeans and all of a sudden that is the hot thing to have."

12. Zoom in to Ink Slingers tattoo clothing

13. Wide of rhinestone leather purses

14. Pan down of Ink Slingers table

15. SOUNDBITE (English) Charlie Lapson/Designer for Charlie Lapson:

"This one is one that a lot of ladies, including those 'Desperate Housewives,' Nicolette Sheridan, Felicity Huffman and a lot of of other collectors of my beautiful bags. They'll be wearing to all the pre-parties."

16. Medium of brown Charlie Lapson hand bag

17. Zoom out of framed pictures of Charlie Lapson clients such as Felicity Huffman, Marcia Cross and Debra Messing."

18. SOUNDBITE (English) Robert Galzerano/Verrago Jewelry of Beverly Hills:

"Yesterday we had Nicolette Sheridan. She enjoyed some of our special fabric Italian gold. Which is something unique on the market right now. It's valued at about six to ten thousand dollars."

19. Close-up of the special fabric Italian gold bracelet

20. Medium of gold beaded necklace

21. Wide of jewelry case full of jewelry

22. Medium of 'Just in Case' discreet condom holding box

23. Wide of The Silver Spoon room

OSCAR GIFT LOUNGE

In celebration of the upcoming Academy Awards, The Silver Spoon Hollywood Buffet caters to the red-carpet celebrities and stylists crave.

"Today our theme is the royal treatment, being king for a day," explained The Silver Spoon Founder Melissa Lemer. "A little old Hollywood style because we're in the Hollywood Museum and it's the Max Factor Museum. So there's a lot of history behind this building, just old Hollywood, the royal treatment."

The gift lounge included prestigious designers, jewellers, cosmetic and skin care lines from around the world. Celebrity stylist Philip Bloch attended for more than just the free goodies.

"Silver Spoons is really amazing because not only do you get find free goodies and get to find all the hottest newest greatest products," explained Bloch. "You get to run into friends of yours that during the year you don't always get to see because we are all off working, but Oscar week or Golden Globe week, whenever they have the events, you just always run into friends that you haven't seen in ages from the business. And then you get to do a good deed too. You know, because a lot of the proceeds go to charity. It's really kind of a win win situation for everyone. And you get lots of goodies for your families and friends."

Of course free celebrity pampering leads to priceless advertising dollars to these participating sponsors.

"And the way we start trends are by putting stuff on the celebrities and then getting them out in the public," explained Lemer. "And capturing the pictures with Paris Hilton wearing that bag, or Nicole Richie wearing the jacket, or Lindsay (Lohan) wearing the cool jeans and all of a sudden that is the hot thing to have."

The Silver Spoon Entertainment Marketing has set the trend for these events in Hollywood during award season. Designers, jewellers, cosmetic and skin-care lines from around the world travel to Los Angeles to gain access to the media and celebrities surrounding this global event. The company is the creation of partners Melissa Lemer and Lorena Bendinskas.

LEADIN:

It's award season in Hollywood and for many Los Angeles celebrities, that also means it's freebie time.

Nominees that miss out on the big prize might get some consolation from generous gift bags, containing tens of thousands of dollars' worth of products.  

STORYLINE:

Eyeing up a free gift in Hollywood.

A number of gifting suites are busy luring celebrities and their teams in the hope of promoting new products and services.

Award nominees are being offered a $100,000 USD gift bag by a marketing firm not affiliated with the Academy Awards.

Gift bags are not sanctioned by the Academy of Motion Picture Arts and Sciences.

The goodies include something for everyone, from indulgence and everyday products, to holidays and anti-ageing products.

Distinctive Assets, a Los Angeles-based marketing firm puts together the 'Everyone Wins' bags for nominees in the 'Best Actor,' 'Best Actress,' 'Best Supporting Actor,' 'Best Supporting Actress' and 'Best Directors' categories.

Items include everything from skincare products to jewellery and holidays.

"This is our 16th year putting together the 'Everyone Wins Nominee Gift Bag.'" says Lash Fary, the founder and president of Distinctive Assets.

"This is an independent production and we have no association with the Academy, which means that we choose to only gift the 25 top nominees in the acting and directing categories.

"Over the past 16 years, we've gotten such incredible feedback from the celebrities who get these gift bags.

"We roll this up right to their front door or to their hotel rooms, if they're visiting Los Angeles, and we love seeing them act like children on Christmas morning going through this fabulous gift bag."

In 2016, the Academy of Motion Picture Arts and Sciences sued Distinctive Assets and the case was settled amicably.

The settlement stated that the Academy and the Oscars have no relationship with Distinctive Asset's offerings and the marketing company would not use the Academy's trademarks.  

Just before the 2006 Oscars, the IRS flagged up the bags as taxable income, adding those who accepted them would have to pay up.

A few months later, the Academy and the IRS reached a settlement on undisclosed taxes from bags given out in previous years.

The Academy also announced it would no longer be giving out the giftbags, having already quietly voted to stop the practice. Marketing companies have continued to provide gifts to celebrities.

Janice O'Leary, the Los Angeles editor of the luxury lifestyle magazine 'Robb Report,' says award season is always an exciting time in LA.

"It is a wild weekend in LA," she says.

"The energy here is really high and you see this uptick in luxury, all over LA, over this weekend and even for the past few weeks, you feel that energy.

"People are driving their fancy cars, backing them out of the garage, taking them to the award ceremonies and viewing parties. The Peninsula is unrolling some Rolls Royce's, the Waldorf Astoria has a few Aston Martins on hand for a few VIP guests."

This year, celebrities are also being offered holidays, including a 12-night trip for two to Tanzania by International Expeditions.

The trip includes private air flights, all meals, spa services, nightly cocktails, hot air balloon, safari with champagne breakfast, private safari guide and vehicle, chef-guided cooking lessons, wild game drives and walking safaris, horseback riding, snorkeling and lodging at Serengeti Migration Camp.

Koloa Landing Resort at Poipu in Hawaii is a 6-night/7 day trip in a deluxe ocean villa.

Avaton Luxury Villas Resort, a member of Relais & Chateau, is offering a contemporary beach front escape, overlooking the waters at Halkidiki, Greece.

Golden Door spa has a week of total mind, body, spirit renewal for two.

Margot Black, a spokesperson for International Expeditions, claims these exclusive trips provide total privacy for the stars.

"We want to make sure that everybody has time to get away from it all and really explore the planet," she says.

"When celebrities come to us, we make sure they're uninterrupted, not photographed.

"If a paparazzi wants to go into Tanzania or Zanzibar, we doubt they'll make it there, so we just want to make sure everybody has an opportunity to have a great vacation and relax on their own terms."

Other interesting items in the gift bag this year include the Vaya Tyffyn contemporary lunchbox and a Jimi Hendrix painting by Reian Williams Fine Art.

Shop Modern Innovations has provided this Levitating Bluetooth Speaker.

Another big trend this year is DNA kits. The 23andMe DNA kit helps people trace their ancestry just by taking a bit of saliva.

PROVEN is a new beauty startup that uses artificial intelligence to create personalised skin care products for consumers.

Each nominee has had face lotion created just for them, with their names on the bottles.

Ming Zhao, the CEO and co-founder of PROVEN, says consumers fill out an online form and receive a skin profile based on findings from PROVEN'S skincare database.

The database is nicknamed "The Beauty Genome Project" and was built using bots to analyse eight million customer reviews.

"We use artificial intelligence and machine learning to build the largest beauty data base in the world, which we nicknamed the 'Beauty Genome Project.'" explains Zhao.

"A consumer will tell us a little bit about their skin, about their lifestyle, about where they live, their climate, as well as their skin concerns.

"And based on that, we can run it through our one-of-a-kind system to find exact ingredients that will work best for them.

"On top of that, our consulting dermatologist adds additional input of the most cutting-edge ingredients that will really make the most effective high-performance products for them."

Also in the bag are offbeat items such as MZ Magic Mud toothpaste with activated coconut shell charcoal and bentonite clay, plus a ten-piece marble makeup brush set from Inception of Beauty.

There are even slightly less glamorous, but practical items, such as Dandi Patch, an underarm sweat patch, and Pepperface, which is a pepper spray in a sleek container.

The gift bags are also embracing technology by adding access to the NeverMissed dating app.

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Los Angeles, US - 1 March 2018

1. Various of gift bag products on table

2. Setup shot of Lash Fary, Founder and President of Distinctive Assets, inspecting products

3. SOUNDBITE (English) Lash Fary, Founder and President of Distinctive Assets:

"This is our 16th year putting together the 'Everyone Wins Nominee Gift Bag.' This is an independent production and we have no association with the Academy, which means that we choose to only gift the 25 top nominees in the acting and directing categories. Over the past 16 years, we've gotten such incredible feedback from the celebrities who get these gift bags. We roll this up right to their front door or to their hotel rooms, if they're visiting Los Angeles, and we love seeing them act like children on Christmas morning going through this fabulous gift bag."

4. Setup shot of Janice O'Leary, LA Editor of 'Robb Report' magazine, reading magazine

5. Close of Robb Report magazine

6. SOUNDBITE (English) Janice O'Leary, LA Editor of 'Robb Report' Magazine:

"It is a wild weekend in LA. The energy here is really high and you see this uptick in luxury, all over LA, over this weekend and even for the past few weeks, you feel that energy. People are driving their fancy cars, backing them out of the garage, taking them to the award ceremonies and viewing parties. The Peninsula is unrolling some Rolls Royce's, the Waldorf Astoria has a few Aston Martins on hand for a few VIP guests."

7. Mid of travel displays on table

8. Close of International Expeditions poster

9. Close of photo of Tanzania hotel room on table

10. Pull out of Koloa Landing Resort at PoiPu, Hawaii poster

11. Close of Avaton Luxury Villas Resort, Greece

12. Close of Golden Door spa certificate

13. Setup shot of Margot Black, Spokesperson for International Expeditions, typing on laptop

14. SOUNDBITE (English) Margot Black, Spokesperson for International Expeditions:

"We want to make sure that everybody has time to get away from it all and really explore the planet. When celebrities come to us, we make sure they're uninterrupted, not photographed. If a paparazzi wants to go into Tanzania or Zanzibar, we doubt they'll make it there, so we just want to make sure everybody has an opportunity to have a great vacation and relax on their own terms."

15. Pull out Vaya stainless steel lunchbox

16. Close of opening lunch box

17. Close of three different containers stacking up in the lunchbox

18. Mid of Jimi Hendrix painting

19. Close of Luxura diamond necklace

20. Close of Safi Kilima Tanzanite bracelet

21. Various of Shop Modern Innovations Levitating Bluetooth speaker

22. Wide of DNA ancestry kit and PROVEN products

23. Various close shots of DNA ancestry kit

24. Wide of PROVEN products

25. Close of PROVEN box customized anti-aging face lotion for best actress nominee Saoirse Ronan

26. Mid of three PROVEN customised bottles with names of Margot, Meryl, Denzel

27. Setup shot of Ming Zhao, CEO and Co-Founder PROVEN, testing products

28. Close of Ming Zhao squeezing lotion onto hand

29. SOUNDBITE (English) Ming Zhao, CEO and Co-Founder of PROVEN:

"We use artificial intelligence and machine learning to build the largest beauty data base in the world, which we nicknamed the 'Beauty Genome Project.' A consumer will tell us a little bit about their skin, about their lifestyle, about where they live, their climate, as well as their skin concerns. And based on that, we can run it through our one-of-a-kind system to find exact ingredients that will work best for them. On top of that, our consulting dermatologist adds additional input of the most cutting-edge ingredients that will really make the most effective high-performance products for them."

30. Mid of various cosmetics products

31. Close of Healing Saint by Dr. Jane 360 Luminosity Skin Serum

32. Close of TOTALEE hair products by Khloe Kardashian's hair stylist Lee Rittiner

33. Close of MZ Magic Mud toothpaste with activated coconut shell charcoal and bentonite clay

34. Tilt up of Inception of Beauty 10-piece marble makeup brush set

35. Close of charcoal toothpaste

36. Close of Dandi Patch

37. Close of Pepperface pepper spray

38. Tilt down of NeverMissed app on an iPad

39. Mid of Bangarang Positive Cube

40. Close of Celebrity Creativity Kit

SHOTLIST

Beverly Hills - Dec 9, 2008

1. Close up hands rubbing back

2. Mixing white cranberry mixture

3. Pullout of client in wraps

4. Close up of mixture being rubbed on body

5. Pullout of towel wrap on back

6. Close up peppermint scalp massage

7. Wide interior of spa

8. Set up of Daisy Tepper, Director, Beverly Wilshire, a Four Seasons Hotel Spa

9. SOUNDBITE (English) Daisy Tepper, Director, Beverly Wilshire, a Four Seasons Hotel Spa

" This year we chose a white cranberry pomegranate exfoliation which begins the treatment followed by a pomegranate algae wrap. While you're wrapped, we do a peppermint scalp massage. Once the product is rinsed off we do a silk body spray which leaves the skin smooth, bright and glowing."

10. Medium shot of Beverly Wilshire, a Four Seasons Hotel Spa interior

11. Set up Erin Mahoney, Chill Out L.A..com, founder and editor

12. SOUNDBITE (English) Erin Mahoney, Chill Out L.A..com, founder and editor

" Today's spa trends really reflect the collective consciousness. For example the economy is in a slowdown, the spas need to respond to that. There are over 72 thousand spas worldwide competing for consumer dollars and there are fewer consumer dollars and while people do seem to be cutting back on their spending when it comes to buying shoes, buying clothes, people are still going to the spa, which is good news for the spa industry, but they do have to adjust and they're adjusting by doing things like offering mini treatments abbreviated versions of the regular treatments that cost less money so that people can still treat themselves to a visit to the spa but they don't have to spend quite as much."

13. Wide interior of spa

14. SOUNDBITE (English) Erin Mahoney, Chill Out L.A..com, founder and editor

" Another big trend in the spa industry is eco- spas. Again this is an increasingly green-minded society and the spa industry is responding to that with more holistic themed treatments, organic products and using sustainable building materials being more energy efficient that type of thing."

15. Close up of body treatment

16. SOUNDBITE (English) Daisy Tepper, Director, Beverly Wilshire, a Four Spa

" Currently we're getting a lot of requests for couples massages. That has been a trend and is becoming more and more popular. We're also looking at women that are coming in for anti-aging treatments that has been a trend. It continues to be a trend but they want to be in an out of the spa quickly so we try and do shorter treatments with results especially if they're going to evening events we're also looking for 2009 introducing treatments that are more natural and organic."

17. Wide Lea Journo Salon lobby

18. Wide of client having 24 karat gold red polish manicure

19. Medium of manicure

20. Medium of applying polish

21. Close up applying polish

22. Medium applying polish

23. Pullout finished hands and bottle of gold flake polish

24. Pullout drinking champagne with manicure

25. Set up of Lea Journo, Lea Journo The Salon, creative director

26. SOUNDBITE (English) Lea Journo, Lea Journo The Salon, creative director

" Everybody was waiting for something brand new and so special and it's 24 carat pure gold in this nail polish. It's a great idea and everybody was waiting for something new for the Academy Awards and Oscars."

27. Set up Francesca Rizzatti

28. SOUNDBITE (English) Francesca Rizzatti, Vox pop

" I live in Italy so when I come to Beverly Hills I like to feel like a star. In my opinion it's very elegant and stylish and I like to treat myself sometimes like to drink a glass of champagne."

30. Medium shot of women's back being massaged

31. Wide of spa hallway

LEAD IN:

If the holiday season celebrations are taking their toll... then its time for some pampering.

STORYLINE :

A relaxing massage is just the way to unwind after a stressful year dominated by worries about the economy.

At 'The Spa' in the Beverly Wilshire, a Four Seasons Hotel in Beverly Hills - a popular new treatment is the 60 minute 'Cranberry Pomegranate Body Polish and Wrap' ($200 USD).

Clients are cocooned in a pomegranate algae wrap which is said to help firm, tone and moisturise the skin.

At the same time - a warm peppermint scalp treatment aims to help clear and focus the mind.

Daisy Tepper, Director of Spa, explains the treatment.

" This year we chose a white cranberry pomegranate exfoliation which begins the treatment followed by a pomegranate algae wrap. While you're wrapped, we do a peppermint scalp massage. Once the product is rinsed off we do a silk body spray which leaves the skin smooth, bright and glowing."

In these tough financial times even luxury spas are having to change the way they market their products and services.

Erin Mahoney, founder and editor of Chill Out L.A..com, LA's spa and beauty directory, says people are still going to spas but are spending a little less.

When it comes to eco-spas - it's no longer just the building but the treatments that are green conscious.

Tepper says that in 2009 she expects clients to want shorter treatments, which she attributes to people being more time conscious.

At Lea Journo, The Salon, another new beauty treatment big for 2009 is the 24 carat gold nail polish with real gold flakes in the polish.

'Love, Beverly Hills' is a 60 minute manicure ($85 USD) or 80 minute pedicure ($150).

Both include a glass of champagne to help you feel even more special.

Lea Journo, the salon's creative director, says clients always want something new ahead of Oscar season (end of February).

Client Francesca Rizzatti was keen to experience the full Beverly Hills star treatment on a visit to Beverly Hills from Modena, Italy.

It seems that in Beverly Hills economic hardship is no excuse for not looking and feeling like a movie star.

SHOTLIST:

Los Angeles, January 29, 2009

1. Pullout of The Shave

2. Medium of man getting beard shaved

3. Wide exterior of The Shave

4. Close up exterior sign

5. Wide interior pan of men being groomed

6. Pullout of man being shaved with straight razor

7. Close up of towel on face

8. Pullout of facial masque being applied

9. Wide of man having neck massaged

10. Close up of eye calming treatment

11. Close up eye brows being trimmed

12. Set up of Adam Dishell, owner The Shave, Beverly Hills

13. SOUNDBITE (ENGLISH) Adam Dishell, owner, The Shave, Beverly Hills

" Traditionally the beauty business is recession proof because people have to get their haircut and we are a little different because we are here in Beverly Hills and we are a luxury item so what we're seeing at the top end is people still coming, they're cutting out stuff like the 20 thousand dollar vacations or that Lamborghini they were going to buy, but they're still doing the minor indulgences to them, the $150.00 shave, the steak dinner. What we are seeing though is, the middle class that has been coming here on a semi regular basis, they've decreased their visits. They've decreased their price points and really they're starting to do things like their wives buying a gift certificate for the Christmas gift or Valentine's Day gift because they know their husbands are coming here anyway. "

14. Medium of 'Guardian' of the Skin consulting with client

15. Set up of Erika Dishell, 'Guardian of the Skin', The Shave, Beverly Hills

16. Medium of hot towel being applied

17. SOUNDBITE (English) Erika Dishell, Guardian of the Skin, The Shave, Beverly Hills

" We use about four or five hot towels throughout the shave. It really keeps the skin hydrated and really moist. We want to make sure that we open up the pores and keep the skin hydrated throughout the shave and really the hot towels help to minimise any of the ingrown hairs. "

18. Wide of cocktail being served to client

19. Close up men's shoes being shined

20. Pullout of interior of The Shave, lobby area

21. Pullout of restricted area sign and velvet rope

22. Close up of black and white photo of Clark Gable

23. Pullout of TV to a wide of the salon

24. Close up of men's magazines

25. Medium of men being shaved with electric razor

26. Pullout of client being shaved with straight blade razor

27. Wide of client being shaved with straight blade razor

28. Wide of client purchasing grooming merchandise

29. Tilt down of men's grooming products

30. Medium of men's merchandise and luxury items

31. Wide of men being groomed

32. SOUNDBITE (ENGLISH) Adam Dishell, owner The Shave, Beverly Hills

" Our services are as strong as ever. We're up 15 per cent services last year. We're flat to a little bit up this year. Where we are seeing the impact really is in retail. Retail gifts are way down. We're still selling shaving cream. We're still selling shampoo. But the cuff links, the wallets, the sweaters, the shirts, the Dopp kits (sponge bags/toilet bags) that's decreased a bit. "

33. Pullout of neck being massaged

34. Pullout of neck being massaged with towel

35. SOUNDBITE (ENGLISH) Chuck McCoy, radio executive, Toronto, Canada

"In these economic times, everyone's watching their dollars but I think what I tend to do in my life is I give up the bigger things and if you give up one big thing, you can still do a lot of the little things, that are meaningful. Looking good and feeling good about yourself, I think ends

up being the most important thing a person can do."

36. Close up of shaving cream dispenser

37. Close up shaving cream being applied to face

38. Medium of straight edge razor shaving man's neck

39. Close of moustache being trimmed

40. Wide of man's beard being trimmed

41. Close up of man with steam

42, Close up facial being applied

43. Pullout of man being shaven with regular razor

44. Medium of scalp being massaged

45. Pullout of man being shaven being shaven with regular razor with steam

46. medium tilt down of client napping in chair

47. Close-up of clients face being massaged

48. SOUNDBITE (English) David's Babaai, hairdresser to the stars, Beverly Hills

" I think it's more about not necessarily slicked back but using product in your hair to get the kind of definition of what you want to achieve. Making it wash and go, with less attention spent on making it super perfect."

49. Close up of clients face

50. Client hand being massaged

51. Wide of client being groomed

LEADIN

Luxury high-end male grooming salons seem to be weathering the recession in LA.

Stressed businessmen still want to feel good about themselves and ease the day's pressures.

STORYLINE

The Shave in LA - a male grooming centre that offers treatments against a backdrop of men's magazines and sports TV.

Last year, men spent more than $16 (b)illion worldwide for personal care products according to Euromonitor International.

Helping the boom are television male makeover shows such as Queer eye for the Straight Guy and magazines such as Men's Health and GQ.

The Shave in Beverly Hills is a celebrity haunt and regular TV show shooting destination, where 5-star services include straight-blade shaves, with hot towel service, facials, massage, eye calming

treatments, and eyebrow and all hair waxing and trimming.

Founded by former film distribution executive, Adam Dishell, business at The Shave is about pampering and making sure weary businessmen in this tough financial climate are taken care of.

He says the grooming business is usually recession proof.

Here estheticians (skin care specialists) work alongside certified barbers. They are called Guardians of the Skin.

The number one overall spa trend this year is 'customisation'. Customising treatments to clients' specific needs.

Erika Dishell says the extra care the men receive also helps with ingrown hairs.

At these luxury salons for men, services also include cocktails and shoe shines.

The salon has a definite men's private club vibe with no women allowed past the red velvet rope.

Pictures of black and white celebs line the walls - including this picture of Clarke Gable.

Dishell says the recession hasn't affected business but it has affected retail sales within the salon.

Chuck McCoy, a radio executive tourist in from Toronto, Canada, loves to be pampered and says personal grooming for men today is imperative.

Today's trends in men's grooming include: workplace facial hair now being accepted if its groomed very close to the face. It's called "organized scruff". Moustaches are back, steamline shaving is in, and men have definitely moved beyond moisturisers into advanced skin care and are now open to facials and hydrating masques.

At the Oscars this year, David Babaai, stylist to the stars, created some of the hottest red carpet looks. He says men's care today is all about constant care.

And it's not just white men who are into personal grooming.

According to Marketresearch.com, sales of personal care products among African, Hispanic and Asian-American men are projected to leap this year, by nearly a 20 Per cent increase on the last four years.

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