SHOTLIST:

AP Entertainment

Los Angeles, 03 March 2006

1. Wide exterior of The Hollywood Museum

2. The Silver Spoon Backdrop logo with gift items on table

3. SOUNDBITE (English) Melissa Lemer/Founder The Silver Spoon:

"Today our theme is the royal treatment, being king for a day. A little old Hollywood style because we're in the Hollywood Museum and it's the Max Factor Museum. So there's a lot of history behind this building, just old Hollywood, the royal treatment."

4. Wide of woman waxing eyebrows by Travertine Spa

5. Medium of woman waxing eyebrows by Travertine Spa

6. Medium of makeup applied to woman by

7. SOUNDBITE (English) Philip Bloch/Celebrity Stylist:

"Silver Spoons is really amazing because not only do you get find free goodies and get to find all the hottest newest greatest products, you get to run into friends of yours that during the year you don't always get to see because we are all off working, but Oscar week or Golden Globe week, whenever they have the events, you just always run into friends that you haven't seen in ages from the business. And then you get to do a good deed too. You know, because a lot of the proceeds go to charity. It's really kind of a win win situation for everyone. And you get lots of goodies for your families and friends."

8. Wide of The Silver Spoon room

9. Medium of actor Tatiana Ali trying on a hat

10. Medium of hair stylist curling woman's hair

11. SOUNDBITE (English) Melissa Lemer/The Silver Spoon:

"And the way we start trends are by putting stuff on the celebrities and then getting them out in the public and capturing the pictures with Paris Hilton wearing that bag, or Nicole Richie wearing the jacket, or Lindsay (Lohan) wearing the cool jeans and all of a sudden that is the hot thing to have."

12. Zoom in to Ink Slingers tattoo clothing

13. Wide of rhinestone leather purses

14. Pan down of Ink Slingers table

15. SOUNDBITE (English) Charlie Lapson/Designer for Charlie Lapson:

"This one is one that a lot of ladies, including those 'Desperate Housewives,' Nicolette Sheridan, Felicity Huffman and a lot of of other collectors of my beautiful bags. They'll be wearing to all the pre-parties."

16. Medium of brown Charlie Lapson hand bag

17. Zoom out of framed pictures of Charlie Lapson clients such as Felicity Huffman, Marcia Cross and Debra Messing."

18. SOUNDBITE (English) Robert Galzerano/Verrago Jewelry of Beverly Hills:

"Yesterday we had Nicolette Sheridan. She enjoyed some of our special fabric Italian gold. Which is something unique on the market right now. It's valued at about six to ten thousand dollars."

19. Close-up of the special fabric Italian gold bracelet

20. Medium of gold beaded necklace

21. Wide of jewelry case full of jewelry

22. Medium of 'Just in Case' discreet condom holding box

23. Wide of The Silver Spoon room

OSCAR GIFT LOUNGE

In celebration of the upcoming Academy Awards, The Silver Spoon Hollywood Buffet caters to the red-carpet celebrities and stylists crave.

"Today our theme is the royal treatment, being king for a day," explained The Silver Spoon Founder Melissa Lemer. "A little old Hollywood style because we're in the Hollywood Museum and it's the Max Factor Museum. So there's a lot of history behind this building, just old Hollywood, the royal treatment."

The gift lounge included prestigious designers, jewellers, cosmetic and skin care lines from around the world. Celebrity stylist Philip Bloch attended for more than just the free goodies.

"Silver Spoons is really amazing because not only do you get find free goodies and get to find all the hottest newest greatest products," explained Bloch. "You get to run into friends of yours that during the year you don't always get to see because we are all off working, but Oscar week or Golden Globe week, whenever they have the events, you just always run into friends that you haven't seen in ages from the business. And then you get to do a good deed too. You know, because a lot of the proceeds go to charity. It's really kind of a win win situation for everyone. And you get lots of goodies for your families and friends."

Of course free celebrity pampering leads to priceless advertising dollars to these participating sponsors.

"And the way we start trends are by putting stuff on the celebrities and then getting them out in the public," explained Lemer. "And capturing the pictures with Paris Hilton wearing that bag, or Nicole Richie wearing the jacket, or Lindsay (Lohan) wearing the cool jeans and all of a sudden that is the hot thing to have."

The Silver Spoon Entertainment Marketing has set the trend for these events in Hollywood during award season. Designers, jewellers, cosmetic and skin-care lines from around the world travel to Los Angeles to gain access to the media and celebrities surrounding this global event. The company is the creation of partners Melissa Lemer and Lorena Bendinskas.