LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEADIN

Toyota has unveiled its much awaited, brand new Supra at the North American International Auto show in Detroit.

The sports car developed a cult following when it was on the market from 1978 to 2002.

STORYLINE

Meet the Toyota GR Supra, or as Toyota's President and CEO Akio Toyoda calls it: "the worst kept secret in the industry."

Toyota unveiled the low-slung two-seater on Monday at the North American International Auto show in Detroit, and it's reminiscent of the car that developed a cult following when it was on the market from 1978 to 2002.  

"It's been 17 years  since the last Supra rolled off the line and it famously beat that Ferrari in 'The Fast and the Furious'. But affection for the Supra is as strong as ever," says Toyoda.

Its latest incarnation retains many of the original features but boasts an engine which can make 335 horse power and can reach top speeds of 155mph, constrained by a limiter.

The rear-drive 2020 Supra is powered by a 335-horsepower 3-liter twin-turbo inline six-cylinder engine mated to what Toyota calls a fast-shifting eight-speed automatic transmission with paddle shifters.

Toyota expects the Supra to have a zero-to-60 mph time of 4.1 seconds, with an electronically limited top speed of 155 mph.

The Supra has an even weight distribution and low center of gravity for handling.

It sits low, has mildly flared fenders and a low center grille with big air intakes that gives it an aggressive, athletic look.

Formula 1 and 2018 Le Mans Champion Fernando Alonso was on hand at Detroit to praise the car's attributes.

"It really handles like a race car, I thought the cornering was great. It's got a quick gear shift, fast acceleration, nice braking performance. The electronics are quite sophisticated. It's like a race car you can drive quite comfortably everyday."

The Supra will be in U.S. showrooms this summer. It will start at $49,990. Gas mileage wasn't released.

Detroit, US - 14 January 2019

1. Video on stage showcasing Toyota's new high-performance Supra, followed by Akio Toyoda, President and CEO, Toyota Motor Corporation, driving Supra onto stage

2. SOUNDBITE (English) Akio Toyoda, President and CEO, Toyota Motor Corporation

"It's great to see you again and to introduce you to one of my oldest friends; the new Toyota Supra. *pause for applause* Also known as the worst kept secret in the industry."

3. Video on stage showcasing Toyota's new high-performance Supra

4. SOUNDBITE (English) Akio Toyoda, President and CEO, Toyota Motor Corporation

"It's been 17 years  since the last Supra rolled off the line and it famously beat that Ferrari in 'The Fast and the Furious'. But affection for the Supra is as strong as ever. I'm sure for each of you there's been at least one car in your life that you have a particular attachment to. One car that holds a special place in your heart. And for me the Supra is it."

5. Video on stage showcasing Toyota's new high-performance Supra

6. Formula 1 and 2018 Le Mans Champion Fernando Alonso driving new Supra onto stage and being welcomed by Toyoda

7. Video on stage showcasing Toyota's new high-performance Supra

8. SOUNDBITE (English) Fernando Alonso, Formula 1 and 2018 Le Mans Champion

"It really handles like a race car, I thought the cornering was great. It's got a quick gear shift, fast acceleration, nice braking performance. The electronics are quite sophisticated. It's like a race car you can drive quite comfortably everyday."

9. Video on stage showcasing Toyota's new high-performance Supra

10. Akio Toyoda, President and CEO, Toyota Motor Corporation in middle of stage,

UPSOUND (English) Akio Toyoda, President and CEO, Toyota Motor Corporation

"Today the legend has returned. Supra is back. Better than ever. Thank you very much. Thank you." *applause*

LEADIN

Toyota has unveiled its much awaited, brand new Supra at the North American International Auto show in Detroit.

The sports car developed a cult following when it was on the market from 1978 to 2002.

STORYLINE

Meet the Toyota GR Supra, or as Toyota's President and CEO Akio Toyoda calls it: "the worst kept secret in the industry."

Toyota unveiled the low-slung two-seater on Monday at the North American International Auto show in Detroit, and it's reminiscent of the car that developed a cult following when it was on the market from 1978 to 2002.  

"It's been 17 years  since the last Supra rolled off the line and it famously beat that Ferrari in 'The Fast and the Furious'. But affection for the Supra is as strong as ever," says Toyoda.

Its latest incarnation retains many of the original features but boasts an engine which can make 335 horse power and can reach top speeds of 155mph, constrained by a limiter.

The rear-drive 2020 Supra is powered by a 335-horsepower 3-liter twin-turbo inline six-cylinder engine mated to what Toyota calls a fast-shifting eight-speed automatic transmission with paddle shifters.

Toyota expects the Supra to have a zero-to-60 mph time of 4.1 seconds, with an electronically limited top speed of 155 mph.

The Supra has an even weight distribution and low center of gravity for handling.

It sits low, has mildly flared fenders and a low center grille with big air intakes that gives it an aggressive, athletic look.

Formula 1 and 2018 Le Mans Champion Fernando Alonso was on hand at Detroit to praise the car's attributes.

"It really handles like a race car, I thought the cornering was great. It's got a quick gear shift, fast acceleration, nice braking performance. The electronics are quite sophisticated. It's like a race car you can drive quite comfortably everyday."

The Supra will be in U.S. showrooms this summer. It will start at $49,990. Gas mileage wasn't released.

Detroit, US - 14 January 2019

1. Video on stage showcasing Toyota's new high-performance Supra, followed by Akio Toyoda, President and CEO, Toyota Motor Corporation, driving Supra onto stage

2. SOUNDBITE (English) Akio Toyoda, President and CEO, Toyota Motor Corporation

"It's great to see you again and to introduce you to one of my oldest friends; the new Toyota Supra. *pause for applause* Also known as the worst kept secret in the industry."

3. Video on stage showcasing Toyota's new high-performance Supra

4. SOUNDBITE (English) Akio Toyoda, President and CEO, Toyota Motor Corporation

"It's been 17 years  since the last Supra rolled off the line and it famously beat that Ferrari in 'The Fast and the Furious'. But affection for the Supra is as strong as ever. I'm sure for each of you there's been at least one car in your life that you have a particular attachment to. One car that holds a special place in your heart. And for me the Supra is it."

5. Video on stage showcasing Toyota's new high-performance Supra

6. Formula 1 and 2018 Le Mans Champion Fernando Alonso driving new Supra onto stage and being welcomed by Toyoda

7. Video on stage showcasing Toyota's new high-performance Supra

8. SOUNDBITE (English) Fernando Alonso, Formula 1 and 2018 Le Mans Champion

"It really handles like a race car, I thought the cornering was great. It's got a quick gear shift, fast acceleration, nice braking performance. The electronics are quite sophisticated. It's like a race car you can drive quite comfortably everyday."

9. Video on stage showcasing Toyota's new high-performance Supra

10. Akio Toyoda, President and CEO, Toyota Motor Corporation in middle of stage,

UPSOUND (English) Akio Toyoda, President and CEO, Toyota Motor Corporation

"Today the legend has returned. Supra is back. Better than ever. Thank you very much. Thank you." *applause*

LEADIN

Toyota has unveiled a new semi-autonomous P4 prototype at the Consumer Electronics Show in Las Vegas.

The new vehicle is based on the current Lexus LS500h sedan.

STORYLINE

Arriving on stage, Toyota's latest autonomous research vehicle: the TRI P4.

"It's based on the Lexus LS500h," explains Chief Executive Officer, Toyota Research Institute, Gill Pratt.

"The P4 is smarter, more agile and more responsive than any of its predecessors. It can process sensor inputs faster and react more quickly to the surrounding environment."

It uses two semi-autonomous systems, which Toyota is currently developing, dubbed "Guardian" and "Chauffeur".

"The essence of Toyota Guardian is about amplifying rather than replacing human ability," explains Pratt about the system which offers driver assistance technology such as emergency braking, cruise control and lane keeping.

Chauffeur is being developed to become a fully autonomous system, functioning without a driver.

"Specifically it's an approach that replaces the human driver with AI, with a machine. Level 5 Chauffeur is defined as a system that's capable of driving anywhere, anytime in any conditions with no driver input," adds Pratt.

Stephanie Brinley, Principal Automotive Analyst at IHS Markit says the combination of technology Toyota is offering has potential to make roads safer places:

"Actually, Toyota has talked about their Chauffeur and their Guardian programmes before, so today they kind of went and said; 'This is what we've been focused on for the last year.' And it's an interesting proposal, take the technology that you know, take the sensors that you have and make the regular driver a better driver than they were before. Certainly, the opportunity to mitigate accidents is a strong one."

The P4 features four surrounding cameras to provide a 360 degree of the vehicle's surroundings as well as numerous sensors.

Toyota also used CES to announce that they will offer their Guardian technology out to the industry once it's been developed.

Las Vegas, US - 7 January 2019

1. Toyota's new semi-autonomous P4 prototype driving onto stage UPSOUND (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute:

"It's based on the Lexus LS500h, the P4 is smarter, more agile and more responsive than any of its predecessors. It can process sensor inputs faster and react more quickly to the surrounding environment."

2. SOUNDBITE (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute

"So today it's my pleasure to share with you, our newest Guardian and Chauffeur test pad - The TRI P4 Research vehicle."

3. TRI P4 Research vehicle rotating on stage UPSOUND (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute:

"This P4 will join the TRI test fleet in the Spring of this year, further accelerating our development of both Chauffeur and Guardian."

4. SOUNDBITE (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute

"Now from the beginning TRI has been committed to a two track approach to automated driving. Simultaneously developing Toyota Guardian while working on Level 4 and Level 5 self-driving systems that we call Toyota Chauffeur."

5. Various GVs of TRI P4 Research vehicle on stage after presentation

6. SOUNDBITE (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute

"The essence of Toyota Guardian is about amplifying rather than replacing human ability. It's like giving dad his car keys back for a bit more time behind the wheel. Or even more importantly it's about saving teenage lives where car crashes account for 30 per cent of fatalities."

7. Tilt up and down of TRI P4 Research vehicle

8 . SOUNDBITE (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute

"Now Chauffeur is ther kind of self driving technology that all of you hear about in the press all of the time. Specifically it's an approach that replaces the human driver with AI, with a machine. Level 5 Chauffeur is defined as a system that's capable of driving anywhere, anytime in any conditions with no driver input."

9. Tilt across vehicle reading (English)Toyota Research Institute

10. SOUNDBITE (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute

"We're developing Guardian, we'll build it and today for the first time we're announcing that we're going to offer it as well to the industry. And that is what Guardian For All is all about."

11. Various of TRI P4 Research vehicle

12 . SOUNDBITE (English) Stephanie Brinley, Principal Automotive Analyst, IHS Markit:

"Actually, Toyota has talked about their Chauffeur and their Guardian programmes before, so today they kind of went and said; 'This is what we've been focused on for the last year.' And it's an interesting proposal, take the technology that you know, take the sensors that you have and make the regular driver a better driver than they were before. Certainly, the opportunity to mitigate accidents is a strong one."

13. Wide of people getting on to the stage to take photographs of TRI P4 Research vehicle

LEADIN

Toyota has unveiled a new semi-autonomous P4 prototype at the Consumer Electronics Show in Las Vegas.

The new vehicle is based on the current Lexus LS500h sedan.

STORYLINE

Arriving on stage, Toyota's latest autonomous research vehicle: the TRI P4.

"It's based on the Lexus LS500h," explains Chief Executive Officer, Toyota Research Institute, Gill Pratt.

"The P4 is smarter, more agile and more responsive than any of its predecessors. It can process sensor inputs faster and react more quickly to the surrounding environment."

It uses two semi-autonomous systems, which Toyota is currently developing, dubbed "Guardian" and "Chauffeur".

"The essence of Toyota Guardian is about amplifying rather than replacing human ability," explains Pratt about the system which offers driver assistance technology such as emergency braking, cruise control and lane keeping.

Chauffeur is being developed to become a fully autonomous system, functioning without a driver.

"Specifically it's an approach that replaces the human driver with AI, with a machine. Level 5 Chauffeur is defined as a system that's capable of driving anywhere, anytime in any conditions with no driver input," adds Pratt.

Stephanie Brinley, Principal Automotive Analyst at IHS Markit says the combination of technology Toyota is offering has potential to make roads safer places:

"Actually, Toyota has talked about their Chauffeur and their Guardian programmes before, so today they kind of went and said; 'This is what we've been focused on for the last year.' And it's an interesting proposal, take the technology that you know, take the sensors that you have and make the regular driver a better driver than they were before. Certainly, the opportunity to mitigate accidents is a strong one."

The P4 features four surrounding cameras to provide a 360 degree of the vehicle's surroundings as well as numerous sensors.

Toyota also used CES to announce that they will offer their Guardian technology out to the industry once it's been developed.

Las Vegas, US - 7 January 2019

1. Toyota's new semi-autonomous P4 prototype driving onto stage UPSOUND (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute:

"It's based on the Lexus LS500h, the P4 is smarter, more agile and more responsive than any of its predecessors. It can process sensor inputs faster and react more quickly to the surrounding environment."

2. SOUNDBITE (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute

"So today it's my pleasure to share with you, our newest Guardian and Chauffeur test pad - The TRI P4 Research vehicle."

3. TRI P4 Research vehicle rotating on stage UPSOUND (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute:

"This P4 will join the TRI test fleet in the Spring of this year, further accelerating our development of both Chauffeur and Guardian."

4. SOUNDBITE (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute

"Now from the beginning TRI has been committed to a two track approach to automated driving. Simultaneously developing Toyota Guardian while working on Level 4 and Level 5 self-driving systems that we call Toyota Chauffeur."

5. Various GVs of TRI P4 Research vehicle on stage after presentation

6. SOUNDBITE (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute

"The essence of Toyota Guardian is about amplifying rather than replacing human ability. It's like giving dad his car keys back for a bit more time behind the wheel. Or even more importantly it's about saving teenage lives where car crashes account for 30 per cent of fatalities."

7. Tilt up and down of TRI P4 Research vehicle

8 . SOUNDBITE (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute

"Now Chauffeur is ther kind of self driving technology that all of you hear about in the press all of the time. Specifically it's an approach that replaces the human driver with AI, with a machine. Level 5 Chauffeur is defined as a system that's capable of driving anywhere, anytime in any conditions with no driver input."

9. Tilt across vehicle reading (English)Toyota Research Institute

10. SOUNDBITE (English) Gill Pratt, Chief Executive Officer, Toyota Research Institute

"We're developing Guardian, we'll build it and today for the first time we're announcing that we're going to offer it as well to the industry. And that is what Guardian For All is all about."

11. Various of TRI P4 Research vehicle

12 . SOUNDBITE (English) Stephanie Brinley, Principal Automotive Analyst, IHS Markit:

"Actually, Toyota has talked about their Chauffeur and their Guardian programmes before, so today they kind of went and said; 'This is what we've been focused on for the last year.' And it's an interesting proposal, take the technology that you know, take the sensors that you have and make the regular driver a better driver than they were before. Certainly, the opportunity to mitigate accidents is a strong one."

13. Wide of people getting on to the stage to take photographs of TRI P4 Research vehicle

LEAD IN

Toyota has unveiled its latest flagship Avalon vehicle at the Detroit motor show.

It's packed with technology, including Apple CarPlay and Alexa voice controls to appeal to younger buyers.

STORY-LINE

Toyota has taken the wraps off its revamped Avalon, which features a longer, lower and wider exterior and a rear cabin extends another 7 inches (17.8 centimeters), yet overall height measurements have been trimmed by about an inch (2.5 centimeters).

The automaker boasts of a "neater" steering wheel, with a smaller switch cluster, enlarged hand grips and cruise control now accessible on the right spoke.

The 2019 Toyota Avalon will be available in four trim packages including the XSE, Touring, XLE and Limited.

The car has two new powertrains: a 3.5-liter V6 and 2.5-liter four-cylinder hybrid system.

Jack Hollis, Group Vice President of Toyota North America says it also comes packed with technology.

"And Avalon wows guests also with the full spectrum of Toyota technology . So here's a few a 7 inch multi-informational display shows information like turn by turn navigation. A 10 inch head-up display - the biggest in the segment - provides info like engine speed and directions and audio settings. There's QI wireless charging, a WiFi hotspot, 5 USB outlets and a mobile device holder. We're happy to say that Entune 3.0 and a JBL audio experience are available on every single grade. And a nother Toyota first. Now are you ready? Apple car play is finally standard."

The Avalon also comes standard with the Toyota Safety Sense P suite of safety systems, according Hollis.

"Now while it's more efficient, stylish and athletic, Avalon is also stuffed with the latest in safety technology. Toyota safety sensors are standard across the entire line up and represents one step closer to achieving Toyota's goal of zero casualties from traffic accidents," he says.

The new Avalon also can connect with a smart watch or Amazon Alexa-enabled device.

"Through touch or voice commands, a guest can lock or unlock their doors, or start their engine or even go check their fuel levels securely and safely. And on top of that, we are among the first to actually implement Alexa connectivity with the skills needed to execute from home to car and car to home commands. This is just another example of how we're allowing our guests to better thrive and participate in the ever changing world of connective technology," says Hollis.

The Michigan-designed Avalon will arrive in showrooms in late spring.

1. Video presentation of new Toyota Avalon and vehicles driving on stage

2. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"The 2019 Avalon is the premiere Toyota flagship. It represents a clear progressive dialogue between our American design, engineering and manufacturing experts. And to that end, whether it's inside or out, Avalon has a long list of Toyota firsts."

3. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"So as you can see the Avalon - it's longer, it's wider, it's lower, its wheelbase is extended, and its overhangs are shorter. Yep, it's sleek and sophisticated. It's technical beauty."

4. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"And Avalon wows guests also with the full spectrum of Toyota technology . So here's a few: a 7 inch multi-informational display shows information like turn by turn navigation. A 10 inch head-up display - the biggest in the segment - provides info like engine speed and directions and audio settings. There's QI wireless charging, a WiFi hotspot, 5 USB outlets and a mobile device holder. We're happy to say that Entune 3.0 and a JBL audio experience are available on every single grade. And another Toyota first. Now are you ready? Apple CarPlay is finally standard."

5. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"Now while it's more efficient, stylish and athletic, Avalon is also stuffed with the latest in safety technology. Toyota safety sensors are standard across the entire line up and represents one step closer to achieving Toyota's goal of zero casualties from traffic accidents."

6. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"Through touch or voice commands, a guest can lock or unlock their doors, or start their engine or even check their fuel levels securely and safely. And on top of that, we are among the first to actually implement Alexa connectivity with the skills needed to execute from a home to car and car to home commands. This is just another example of how we're allowing our guests to better thrive and participate in the ever changing world of connective technology."

7. End of presentation on stage

LEADIN

Toyota has unveiled its latest flagship Avalon vehicle at the Detroit motor show.

It's packed with technology, including Apple CarPlay and Alexa voice controls to appeal to younger buyers.

STORYLINE

Toyota has taken the wraps off its revamped Avalon, which features a longer, lower and wider exterior and a rear cabin extends another 7 inches (17.8 centimeters), yet overall height measurements have been trimmed by about an inch (2.5 centimeters).

The automaker boasts of a "neater" steering wheel, with a smaller switch cluster, enlarged hand grips and cruise control now accessible on the right spoke.

The 2019 Toyota Avalon will be available in four trim packages including the XSE, Touring, XLE and Limited.

The car has two new powertrains: a 3.5-liter V6 and 2.5-liter four-cylinder hybrid system.

Jack Hollis, Group Vice President of Toyota North America says it also comes packed with technology.

"And Avalon wows guests also with the full spectrum of Toyota technology . So here's a few a 7 inch multi-informational display shows information like turn by turn navigation. A 10 inch head-up display - the biggest in the segment - provides info like engine speed and directions and audio settings. There's QI wireless charging, a WiFi hotspot, 5 USB outlets and a mobile device holder. We're happy to say that Entune 3.0 and a JBL audio experience are available on every single grade. And a nother Toyota first. Now are you ready? Apple car play is finally standard."

The Avalon also comes standard with the Toyota Safety Sense P suite of safety systems, according Hollis.

"Now while it's more efficient, stylish and athletic, Avalon is also stuffed with the latest in safety technology. Toyota safety sensors are standard across the entire line up and represents one step closer to achieving Toyota's goal of zero casualties from traffic accidents," he says.

The new Avalon also can connect with a smart watch or Amazon Alexa-enabled device.

"Through touch or voice commands, a guest can lock or unlock their doors, or start their engine or even go check their fuel levels securely and safely. And on top of that, we are among the first to actually implement Alexa connectivity with the skills needed to execute from home to car and car to home commands. This is just another example of how we're allowing our guests to better thrive and participate in the ever changing world of connective technology," says Hollis.

The Michigan-designed Avalon will arrive in showrooms in late spring.

1. Video presentation of new Toyota Avalon and vehicles driving on stage

2. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"The 2019 Avalon is the premiere Toyota flagship. It represents a clear progressive dialogue between our American design, engineering and manufacturing experts. And to that end, whether it's inside or out, Avalon has a long list of Toyota firsts."

3. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"So as you can see the Avalon - it's longer, it's wider, it's lower, its wheelbase is extended, and its overhangs are shorter. Yep, it's sleek and sophisticated. It's technical beauty."

4. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"And Avalon wows guests also with the full spectrum of Toyota technology . So here's a few: a 7 inch multi-informational display shows information like turn by turn navigation. A 10 inch head-up display - the biggest in the segment - provides info like engine speed and directions and audio settings. There's QI wireless charging, a WiFi hotspot, 5 USB outlets and a mobile device holder. We're happy to say that Entune 3.0 and a JBL audio experience are available on every single grade. And another Toyota first. Now are you ready? Apple CarPlay is finally standard."

5. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"Now while it's more efficient, stylish and athletic, Avalon is also stuffed with the latest in safety technology. Toyota safety sensors are standard across the entire line up and represents one step closer to achieving Toyota's goal of zero casualties from traffic accidents."

6. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"Through touch or voice commands, a guest can lock or unlock their doors, or start their engine or even check their fuel levels securely and safely. And on top of that, we are among the first to actually implement Alexa connectivity with the skills needed to execute from a home to car and car to home commands. This is just another example of how we're allowing our guests to better thrive and participate in the ever changing world of connective technology."

7. End of presentation on stage

LEADIN

Toyota has unveiled its latest flagship Avalon vehicle at the Detroit motor show.

It's packed with technology, including Apple CarPlay and Alexa voice controls to appeal to younger buyers.

STORYLINE

Toyota has taken the wraps off its revamped Avalon, which features a longer, lower and wider exterior and a rear cabin extends another 7 inches (17.8 centimeters), yet overall height measurements have been trimmed by about an inch (2.5 centimeters).

The automaker boasts of a "neater" steering wheel, with a smaller switch cluster, enlarged hand grips and cruise control now accessible on the right spoke.

The 2019 Toyota Avalon will be available in four trim packages including the XSE, Touring, XLE and Limited.

The car has two new powertrains: a 3.5-liter V6 and 2.5-liter four-cylinder hybrid system.

Jack Hollis, Group Vice President of Toyota North America says it also comes packed with technology.

"And Avalon wows guests also with the full spectrum of Toyota technology . So here's a few a 7 inch multi-informational display shows information like turn by turn navigation. A 10 inch head-up display - the biggest in the segment - provides info like engine speed and directions and audio settings. There's QI wireless charging, a WiFi hotspot, 5 USB outlets and a mobile device holder. We're happy to say that Entune 3.0 and a JBL audio experience are available on every single grade. And a nother Toyota first. Now are you ready? Apple car play is finally standard."

The Avalon also comes standard with the Toyota Safety Sense P suite of safety systems, according Hollis.

"Now while it's more efficient, stylish and athletic, Avalon is also stuffed with the latest in safety technology. Toyota safety sensors are standard across the entire line up and represents one step closer to achieving Toyota's goal of zero casualties from traffic accidents," he says.

The new Avalon also can connect with a smart watch or Amazon Alexa-enabled device.

"Through touch or voice commands, a guest can lock or unlock their doors, or start their engine or even go check their fuel levels securely and safely. And on top of that, we are among the first to actually implement Alexa connectivity with the skills needed to execute from home to car and car to home commands. This is just another example of how we're allowing our guests to better thrive and participate in the ever changing world of connective technology," says Hollis.

The Michigan-designed Avalon will arrive in showrooms in late spring.

1. Video presentation of new Toyota Avalon and vehicles driving on stage

2. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"The 2019 Avalon is the premiere Toyota flagship. It represents a clear progressive dialogue between our American design, engineering and manufacturing experts. And to that end, whether it's inside or out, Avalon has a long list of Toyota firsts."

3. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"So as you can see the Avalon - it's longer, it's wider, it's lower, its wheelbase is extended, and its overhangs are shorter. Yep, it's sleek and sophisticated. It's technical beauty."

4. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"And Avalon wows guests also with the full spectrum of Toyota technology . So here's a few: a 7 inch multi-informational display shows information like turn by turn navigation. A 10 inch head-up display - the biggest in the segment - provides info like engine speed and directions and audio settings. There's QI wireless charging, a WiFi hotspot, 5 USB outlets and a mobile device holder. We're happy to say that Entune 3.0 and a JBL audio experience are available on every single grade. And another Toyota first. Now are you ready? Apple CarPlay is finally standard."

5. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"Now while it's more efficient, stylish and athletic, Avalon is also stuffed with the latest in safety technology. Toyota safety sensors are standard across the entire line up and represents one step closer to achieving Toyota's goal of zero casualties from traffic accidents."

6. SOUNDBITE (English) Jack Hollis, Group Vice President of Toyota North America:

"Through touch or voice commands, a guest can lock or unlock their doors, or start their engine or even check their fuel levels securely and safely. And on top of that, we are among the first to actually implement Alexa connectivity with the skills needed to execute from a home to car and car to home commands. This is just another example of how we're allowing our guests to better thrive and participate in the ever changing world of connective technology."

7. End of presentation on stage

LEAD IN:

Toyota is returning to rally car racing with the debut of a Yaris WRC to compete in next year's World Rally Championship (WRC) series.

The car maker is also teaming up with Microsoft to open the Toyota Research Institute.

STORY-LINE:

Revving back on to the World Rally Championship (WRC) stage, this is the car Toyota is hoping will help race ahead of the competition.

The Yaris WRC will make its debut in the 2017 World Rally Championship as the Toyota Gazoo Racing team.

Akio Toyoda, President and CEO of Toyota Motor Corporation, made the announcement at the Paris Motor Show.

"Good afternoon ladies and gentlemen. I am pleased to introduce Toyota's new WRC Yaris which will debut in next year's WRC series race. It's been 17 long years since we competed in WRC. So I guess you could say we are well rested," he says.

Toyota is collaborating with software giant Microsoft , which is supporting the racing project.

Information gathered from the racing car's performance will be used to enhance other vehicle projects.

The two companies have worked together previously collecting data through the Toyota Connected company.

They will now collaborate and form the Toyota Research Institute.

"We are indeed very happy to have Microsoft on our team in a quest to make ever better cars. With 100 million Toyotas on the road today, to me the true benefit of selling all those cars is that we can study and learn from them in order to one day totally eliminate automobile accidents and fatalities. That is one of our primary goals at the newly formed Toyota Research Institute. Its mission: to reach the next frontier in mobility. Or to put it another way: to boldly go where no car has gone before," says Toyoda.

Toyota also announced that it is working to develop driverless car technology and will be concentrating on two different modes of autonomy: chauffer mode and guardian mode.

Paris, France - 29 September 2016

1. Wide of Toyota presentation with WRC (World Rally Championship) Yaris driving on stage

2. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation walking on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Good afternoon ladies and gentlemen. I am pleased to introduce Toyota's new WRC Yaris which will debut in next year's WRC series. It's been 17 long years since we competed in WRC. So I guess you could say we are well rested."

3. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"It's wonderful to be here in Europe, the centre of automotive racing with a heritage and brand I've long admired. A racing fan myself, nothing gives me greater pleasure than test driving one of the vehicles like this new Yaris built right here in France."

4. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Microsoft has been an investor in our data analytics company Toyota Connected, making them more than just a software supplier. We are indeed very happy to have Microsoft on our team in a quest to make ever better cars. With 100 million Toyotas on the road today, to me the true benefit of selling all those cars is that we can study and learn from them in order to one day totally eliminate automobile accidents and fatalities. That is one of our primary goals of the newly formed Toyota Research Institute. Its mission: to reach the next frontier in mobility. Or to put it another way: to boldly go where no car has gone before."

5. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Though not widely known, Toyota has been working on the development of autonomous cars for many years now. The team will be building on this foundation, developing two kinds of autonomy : chauffer mode and guardian mode.

6. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage with Yaris

LEAD IN:

Toyota is returning to rally car racing with the debut of a Yaris WRC to compete in next year's World Rally Championship (WRC) series.

The car maker is also teaming up with Microsoft to open the Toyota Research Institute.

STORY-LINE:

Revving back on to the World Rally Championship (WRC) stage, this is the car Toyota is hoping will help race ahead of the competition.

The Yaris WRC will make its debut in the 2017 World Rally Championship as the Toyota Gazoo Racing team.

Akio Toyoda, President and CEO of Toyota Motor Corporation, made the announcement at the Paris Motor Show.

"Good afternoon ladies and gentlemen. I am pleased to introduce Toyota's new WRC Yaris which will debut in next year's WRC series race. It's been 17 long years since we competed in WRC. So I guess you could say we are well rested," he says.

Toyota is collaborating with software giant Microsoft , which is supporting the racing project.

Information gathered from the racing car's performance will be used to enhance other vehicle projects.

The two companies have worked together previously collecting data through the Toyota Connected company.

They will now collaborate and form the Toyota Research Institute.

"We are indeed very happy to have Microsoft on our team in a quest to make ever better cars. With 100 million Toyotas on the road today, to me the true benefit of selling all those cars is that we can study and learn from them in order to one day totally eliminate automobile accidents and fatalities. That is one of our primary goals at the newly formed Toyota Research Institute. Its mission: to reach the next frontier in mobility. Or to put it another way: to boldly go where no car has gone before," says Toyoda.

Toyota also announced that it is working to develop driverless car technology and will be concentrating on two different modes of autonomy: chauffer mode and guardian mode.

Paris, France - 29 September 2016

1. Wide of Toyota presentation with WRC (World Rally Championship) Yaris driving on stage

2. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation walking on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Good afternoon ladies and gentlemen. I am pleased to introduce Toyota's new WRC Yaris which will debut in next year's WRC series. It's been 17 long years since we competed in WRC. So I guess you could say we are well rested."

3. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"It's wonderful to be here in Europe, the centre of automotive racing with a heritage and brand I've long admired. A racing fan myself, nothing gives me greater pleasure than test driving one of the vehicles like this new Yaris built right here in France."

4. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Microsoft has been an investor in our data analytics company Toyota Connected, making them more than just a software supplier. We are indeed very happy to have Microsoft on our team in a quest to make ever better cars. With 100 million Toyotas on the road today, to me the true benefit of selling all those cars is that we can study and learn from them in order to one day totally eliminate automobile accidents and fatalities. That is one of our primary goals of the newly formed Toyota Research Institute. Its mission: to reach the next frontier in mobility. Or to put it another way: to boldly go where no car has gone before."

5. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Though not widely known, Toyota has been working on the development of autonomous cars for many years now. The team will be building on this foundation, developing two kinds of autonomy : chauffer mode and guardian mode.

6. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage with Yaris

US: CES TOYOTA

SOURCE: AP TECHNOLOGY

RESTRICTIONS: TECHNOLOGY CLIENTS ONLY

LENGTH: 3.22

SHOTLIST:

AP Television

Vegas, 5th January 2016

1. Bob Carter, Senior Vice President of Automotive Operations at Toyota, on stage in front of a video presentation

2. SOUNDBITE: Bob Carter, Senior Vice President of Automotive Operations at Toyota:

"Toyota's vision of the future mobility includes two important pathways that we must travel simultaneously. One will eventually provide access to mobility for everyone, no matter what their physical limitations are, via the adoption of fully autonomous technologies, importantly including personal robotics. The other will provide a more immediate reward and as Dr. (Gill) Pratt will describe, is the goal of TRI (Toyota Research Institute) to accelerate machine learning."

3. Pull out from audience members taking photos to presentation on big screen on stage

4. SOUNDBITE: Dr. Gill Pratt, CEO, Toyota Research Institute:

"Number one: We want to enhance the safety of automobiles again with ultimate the goal, as Bob said, of creating a car that is incapable of causing a crash."

5. Audience members taking photos

6. SOUNDBITE: Dr. Gill Pratt, CEO, Toyota Research Institute:

"Number two: We want to increase access to cars to those who cannot otherwise drive this includes people with special needs and seniors. That's the area where we need full autonomy as opposed to driver assist, and stopping accidents from happening."

7. Presentation on car technology on big screen on stage

8. SOUNDBITE: Dr. Gill Pratt, CEO, Toyota Research Institute:

"A team at MIT (Massachusetts Institute of Technology) is going to lead a project called 'The Car Can Explain' - a really neat title to get. So this is about teaching machines and AI (artificial technology) systems in particular to tell stories about themselves. Explanatory stories. Autonomous technology strives to be perfect, how do we actually get to that critical point where a car is incapable of causing a crash."

9. Presentation on materials science on big screen on stage

10. SOUNDBITE: Dr. Gill Pratt, CEO, Toyota Research Institute:

"Our interest at Toyota is finding new materials for a number of reasons. Materials that can increase the strength and lower the weight and the cost of cars. It includes materials that can improve the efficiency and lower the cost of fuel sales. Materials for all uses. What we aim to do at TRI in this field is to utilise computation and machine learning to accelerate scientific discovery in this area. To lower the cost and improve the performance of future mobility systems."

11. Toyota Research Institute logo on big screen

12. SOUNDBITE: Gill Pratt, CEO, Toyota Research Institute:

"And this is why Toyota and TRI are working to transform mobility from outdoors to include indoors. In fact, when we think about the love that people have for their cars, home robots may eventually become more even personally prized in the future than cars have been in the past."

13. End of presentation

LEADIN:

Toyota says its vision for the future includes artificial intelligence and robotics.

In automobiles the company aims to create the ultimate car that cannot crash.

But beyond that it is also moving towards producing software, data and robots.

STORYLINE:

Toyota is presenting its vision of the future at CES. Bob Carter, Senior Vice President, Automotive Operations, Toyota explains:

"Toyota's vision of the future mobility includes two important pathways that we must travel simultaneously. One will eventually provide access to mobility for everyone, no matter what their physical limitations are, via the adoption of fully autonomous technologies, importantly including personal robotics. The other will provide a more immediate reward and as Dr. (Gill) Pratt will describe, is the goal of TRI (Toyota Research Institute) to accelerate machine learning."

As part of a USD $1 billion investment, the Toyota Research Institute will open for business this month. Its mandates are to create cars that are incapable of having an accident, create cars that can be driven by the elderly and disabled, research materials that will make cars lighter and more efficient and use artificial intelligence and robotics for both outdoor and indoor mobility technology.

"Number one: We want to enhance the safety of automobiles again with ultimate the goal, as Bob said, of creating a car that is incapable of causing a crash," says Dr. Gill Pratt, CEO of the Toyota Research Institute.

"Number two: We want to increase access to cars to those who cannot otherwise drive this includes people with special needs and seniors. That's the area where we need full autonomy as opposed to driver assist, and stopping accidents from happening," he adds.

Toyota has committed $50 million over the next five years to support collaborative research into artificial intelligence and robotics at Stanford University and MIT Massachusetts Institute of Technology. The programme has funded just under thirty projects that include research into a future vehicle programmed to react to unexpected events such as debris falling off a truck travelling in front of it. The aim is to measure cars for known and unknown risks - creating the ultimate car that cannot crash.

A further project includes teaching machines to tell stories about themselves. The ultimate aim is for an AI car to be able to explain its actions when it does something unexpected in a life or death decision.

"A team at MIT (Massachusetts Institute of Technology) is going to lead a project called 'The Car Can Explain' - a really neat title to get. So this is about teaching machines and AI (artificial technology) systems in particular to tell stories about themselves. Explanatory stories. Autonomous technology strives to be perfect, how do we actually get to that critical point where a car is incapable of causing a crash," explains Dr. Pratt.

Toyota is also investing in finding new materials to improve the performance of future automobiles.

"Our interest at Toyota is finding new materials for a number of reasons. Materials that can increase the strength and lower the weight and the cost of cars. It includes materials that can improve the efficiency and lower the cost of fuel sales. Materials for all uses. What we aim to do at TRI in this field is to utilise computation and machine learning to accelerate scientific discovery in this area. To lower the cost and improve the performance of future mobility systems," says Pratt.

Pratt explains that Toyota will no longer be solely a car manufacturer, that it is moving towards software and data including the creation of robots.

"And this is why Toyota and TRI are working to transform mobility from outdoors to include indoors. In fact, when we think about the love that people have for their cars, home robots may eventually become more even personally prized in the future than cars have been in the past," says Pratt.

CES runs until 9 January.

====

Clients are reminded:

(i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com.

(ii) they should check with the applicable collecting society in their Territory regarding the clearance of any sound recording or performance included within the AP Television News service

(iii) they have editorial responsibility for the use of all and any content included within the AP Television News service and for libel, privacy, compliance and third party rights applicable to their Territory.

LEADIN:

Toyota gave the automotive industry a hydrogen-powered kick at the International CES event in Las Vegas.

The Japanese car manufacturers announced they're set to make available thousands of hydrogen fuel cell patents royalty-free, in a bid to encourage the industry.

Toyota's new sporty-looking hydrogen-powered 'Mirai' is the backdrop for the Japanese auto makers press event at the International CES in Las Vegas.

Bob Carter, who is Senior Vice President of automotive operations at Toyota, explains the mechanics of the vehicle.

"The Toyota Mirai is a mid-sized, four-door sedan - its front wheels are driven by electric motors. The electricity that powers the motors is made on-board, on-demand, as needed by simply combining hydrogen with oxygen, producing zero emissions, other than water vapour."

In the middle of his speech - a moment of drama as the power cut.

"I got you covered," assured Carter, as he connected a wire from the Mirai to re-boot the power in the briefing room and light up a mock-up home on stage.

"This Mirai is capable of supplying enough energy to power your home essentials as well as all of your consumer electronics in an average home for up to a week, in the event of an emergency," explains Carter.

But the high-profile event wasn't about announcing a new vehicle or component, but about giving something away.

In a bid to encourage the hydrogen auto industry to flourish, Carter announced that Toyota is set to invite royalty-free use of approximately 5,680 fuel cell related patents.

That includes critical technologies developed for the new 'Mirai' - which means "the future" in Japanese.

The list includes approximately 1,970 patents related to fuel cell stacks, 290 associated with high-pressure hydrogen tanks, 3,350 related to fuel cell systems' software control and 70 patents related to hydrogen production and supply.

By releasing these patents, Toyota are hoping to encourage the industry to flourish.

"It's obvious that there can be a higher societal value in openly sharing our IP," says Carter.

"By eliminating the traditional corporate boundaries, we can speed the metabolism of everyone's research and development and move into a future of mobility, quicker, more effectively and more economically."

The Toyota executive ended his speech with a quote from former President Abraham Lincoln.

"'The best way to predict the future, is to create it'. And that's what we're doing at Toyota."

Toyota unveiled the 'Mirai' - their first ever hydrogen-powered vehicle - at a press event in Tokyo in November.

The success of the vehicle and other hydrogen cars depends on an infrastructure growing to encourage drivers to buy them.

Other Asian automakers, Honda and Hyundai, are also experimenting with limited sales and leases of fuel cell cars.

Automotive tech is set to be a big talking point at this year's International CES event in Las Vegas.

A variety of self-driving cars and integrated dashboards will demonstrate how seriously the car industry considers putting smart tech into their vehicles.

A record 10 automotive manufacturers are set to exhibit at the event including Toyota, Ford, BMW, Audi and Mercedes.

Automotive exhibits will cover over 165,000 square feet of event space, 17 percent more than last year.

The International Consumer Electronics Show (CES) will run 6-9 January 2015.

The annual technology event is set to showcase over 3,500 exhibitors including big tech companies like Sony, Samsung and LG.

AP Television

Las Vegas, US - 5 January 2015

1. Various of hydrogen-powered Toyota 'Mirai' vehicle

2. SOUNDBITE: (English) Bob Carter, Senior Vice President, Toyota Motor Sales, Automotive Operations:

"'The future' is what the 'Mirai' means in Japanese, and it's arriving in October this year in the US. The Toyota Mirai is a mid-sized, four-door sedan - its front wheels are driven by electric motors. The electricity that powers the motors is made on-board, on-demand, as needed by simply combining hydrogen with oxygen, producing zero emissions, other than water vapour. Unlike other electric cars that rely on large batteries for power, this Mirai can be re-fuelled, as the doctor (Michio Kaku) said, in three to five minutes and travels up about 300 miles on a single fill-up. It will start up in the morning at minus 30 degrees Centigrade, below zero, and as many of you have already heard...(power cuts out) Wait just a moment, this happened in rehearsal - I got you covered (connects vehicle to power 'home' on stage). Now, as I was saying, as many of you already know - this Mirai is capable of supplying enough energy to power your home essentials as well as all of your consumer electronics in an average home for up to a week, in the event of an emergency."

3. SOUNDBITE: (English) Bob Carter, Senior Vice President, Toyota Motor Sales, Automotive Operations:

"Traditionally, intellectual properties are fiercely guarded, because they have great monetary value. But with programmes like the CSRC (Collaborative Safety Research Centre) Steve and our patent announcements today - it's obvious that there can be a higher societal value in openly sharing our IP. By eliminating the traditional corporate boundaries, we can speed the metabolism of everyone's research and development and move into a future of mobility, quicker, more effectively and more economically. Indeed, I believe that today marks a turning point in automotive history. I'm going to close with a quote that captures the idea from President Abraham Lincoln, who said: 'The best way to predict the future, is to create it'. And that's what we're doing at Toyota."

4. Close of screen reading: "Toyota. #ToyotaMirai"

5. Wide of Carter on stage, UPSOUND: (English) "Please accept my thanks for all of you coming and I hope you enjoy CES tomorrow. Good afternoon"; applause

LEADIN:

Toyota unveils a new hybrid-powered crossover coupe at the Paris Motor Show.

The bold styling is turning heads, with clear inspiration from the SUV sector but with the economy of Toyota's proven hybrid motor.

STORYLINE:

Pulling back the covers on the first new launch of the Paris Motor Show in France.

This is Toyota's latest hybrid-powered, the C-HR Concept.

It has been designed with the European markets in mind, and - if it goes into production - would sit in Toyota's range beneath its RAV4 SUV.

Didier Leroy, Toyota Europe's president and CEO sees the hybrid sector as one of the Japanese car sectors key areas of development, but is not ruling out other forms of alternative-fuel power.

"We do not believe there is only one ultimate technology because in the future the best way of powering a car will really depend on customer use," he says.

Globally, Toyota's hybrid production has now reached seven million units - led by its popular Prius model, with over three million sales worldwide.

Karl Schlicht, executive vice president of Toyota Europe says: "Hybrid equals Toyota and Toyota equals hybrid."

13,000 journalists will visit Mondiale de l'Automobile which runs until October 19 and features over 260 brands from 18 different countries.

Lamborghini, Ferrari and Jaguar are all expected to launch new models in Paris.

AP Television

Paris, France - October 2, 2014

1. Wide of Toyota C-HR concept being unveiled

2. SOUNDBITE: (English) Didier Leroy, president and CEO, Toyota Europe

"We do not believe there is only one ultimate technology because in the future the best way of powering a car will really depend on customer use."

3. Wide of Toyota C-HR concept on turnstile

4. Karl Schlicht, executive vice president, Toyota Europe

"Hybrid equals Toyota and Toyota equals hybrid."

5. Cutaway of journalist filming C-HR

6. Wide of Toyota C-HR concept on turnstile

VOICE-OVER:

TOYOTA HAS RECALLED SIX AND A HALF MILLION CARS ACROSS THE GLOBE FOR A VARIETY OF PROBLEMS SPANNING NEARLY 30 MODELS, INCLUDING ITS POPULAR COROLLA AND HIGHLANDER MODELS.

IN THE US, ONE POINT EIGHT MILLION CARS ARE AFFECTED. THE MOST SERIOUS ISSUE INVOLVES FAULTY ELECTRICAL CONNECTIONS THAT COULD CAUSE AIR BAGS TO DEACTIVATE.

SOUNDBITE (English) Jessica Caldwell, Auto Analyst, Edmunds.com

"I think the fact that there has been no reported deaths or injuries associated with this recall is encouraging. Automakers need to make these recalls and get these cars fixed before that happens."

NEWS OF YET ANOTHER SAFTEY ISSUE IS WORRISOME FOR MANY CAR OWNERS.

SOUNDBITE (English) Alison Largura, Toyota Highlander Owner

"I'm disappointed because I feel like there have been a lot of other car manufacturers that have been shown to be concealing safety defects in their cars."

TOYOTA IS UNDER PRESSURE TO ANNOUNCE RECALLS QUICKLY AFTER A US GOVERNMENT INVESTIGATION FOUND IT HID INFORMATION ABOUT PAST DEFECTS.

SOUNDBITE (English) Jason Ressler, Toyota Yaris Owner

"I'm sure Toyota does not want another experience like they had in 2009 and 2010."

THAT RECALL OF MORE THAN 14 MILLION VEHICLES INVOLVED ISSUES OF UNINTENDED ACCELERATION IN THE PRIUS MODEL. IT ULTIMATELY COST THE COMPANY MORE THAN $1.2 BILLION IN FINES.

SOUNDBITE (English) Jessica Caldwell, Auto Analyst, Edmunds.com

"Oh, Toyota has definitely learned their lesson after the 2009 and 2010 recalls. They're definitely being more proactive about any issues that arise."

THE LATEST MASSIVE RECALL COMES ON THE HEELS OF ONE AT GENERAL MOTORS THAT AFFECTED MILLIONS OF CARS WITH FAULTY IGNITIONS.

TOYOTA SAID IT IS CURRENTLY WORKING ON REMEDIES FOR THE PROBLEMS. DEALERS WILL REPLACE THE DEFECTIVE PARTS FOR FREE WHEN NEW PARTS BECOME AVAILABLE.

AP TELEVISION

Chicago, Illinois - April 9, 2014

1. various, Toyota dealership

2. Various, Toyota vehicles

AP TELEVISION

New York - April 9, 2014

3. SOUNDBITE (English) Jessica Caldwell, Auto Analyst, Edmunds.com

4. Various, Toyota vehicles

AP TELEVISION

Chicago, Illinois - April 9, 2014

5. SOUNDBITE (English) Alison Largura, Toyota Highlander Owner

6. Various, Toyota vehicles

AP TELEVISION

New York - April 9, 2014

7. SOUNDBITE (English) Jessica Caldwell, Auto Analyst, Edmunds.com

AP TELEVISION

Chicago, Illinois - April 9, 2014

8. Various, Toyota vehicles

9. SOUNDBITE (English) Jason Ressler, Toyota Yaris Owner

AP TELEVISION

Detroit Michigan - April 2, 2014

10. Wide, General Motors headquarters

AP TELEVISION

Chicago, Illinois - April 9, 2014

11. Various, Toyota vehicles

FOR CLEAN VERSION SEE STORY NUMBER: apus008540

VOICE-OVER:

TOYOTA HAS RECALLED SIX AND A HALF MILLION CARS ACROSS THE GLOBE FOR A VARIETY OF PROBLEMS SPANNING NEARLY 30 MODELS, INCLUDING ITS POPULAR COROLLA AND HIGHLANDER MODELS.

IN THE US, ONE POINT EIGHT MILLION CARS ARE AFFECTED. THE MOST SERIOUS ISSUE INVOLVES FAULTY ELECTRICAL CONNECTIONS THAT COULD CAUSE AIR BAGS TO DEACTIVATE.

SOUNDBITE (English) Jessica Caldwell, Auto Analyst, Edmunds.com

"I think the fact that there has been no reported deaths or injuries associated with this recall is encouraging. Automakers need to make these recalls and get these cars fixed before that happens."

NEWS OF YET ANOTHER SAFTEY ISSUE IS WORRISOME FOR MANY CAR OWNERS.

SOUNDBITE (English) Alison Largura, Toyota Highlander Owner

"I'm disappointed because I feel like there have been a lot of other car manufacturers that have been shown to be concealing safety defects in their cars."

TOYOTA IS UNDER PRESSURE TO ANNOUNCE RECALLS QUICKLY AFTER A US GOVERNMENT INVESTIGATION FOUND IT HID INFORMATION ABOUT PAST DEFECTS.

SOUNDBITE (English) Jessica Caldwell, Auto Analyst, Edmunds.com

"Oh, Toyota has definitely learned their lesson after the 2009 and 2010 recalls. They're definitely being more proactive about any issues that arise."

SOUNDBITE (English) Jason Ressler, Toyota Yaris Owner

"I'm sure Toyota does not want another experience like they had in 2009 and 2010."

THAT RECALL OF MORE THAN 14 MILLION VEHICLES INVOLVED ISSUES OF UNINTENDED ACCELERATION IN THE PRIUS MODEL. IT ULTIMATELY COST THE COMPANY MORE THAN $1.2 BILLION IN FINES.

The latest MASSIVE RECALL COMES ON THE HEELS OF ONE AT GENERAL MOTORS THAT AFFECTED MILLIONS OF CARS WITH FAULTY IGNITIONS.

TOYOTA SAID IT IS CURRENTLY WORKING ON REMEDIES FOR THE PROBLEMS. DEALERS WILL REPLACE THE DEFECTIVE PARTS FOR FREE WHEN new parts become AVAILABLE.

ROBERT BUMSTEAD, ASSOCIATED PRESS

AP TELEVISION

Chicago, Illinois - April 9, 2014

1. various, Toyota dealership

2. Various, Toyota vehicles

AP TELEVISION

New York - April 9, 2014

3. SOUNDBITE (English) Jessica Caldwell, Auto Analyst, Edmunds.com

4. Various, Toyota vehicles

AP TELEVISION

Chicago, Illinois - April 9, 2014

5. SOUNDBITE (English) Alison Largura, Toyota Highlander Owner

6. Various, Toyota vehicles

AP TELEVISION

New York - April 9, 2014

7. SOUNDBITE (English) Jessica Caldwell, Auto Analyst, Edmunds.com

AP TELEVISION

Chicago, Illinois - April 9, 2014

8. Various, Toyota vehicles

9. SOUNDBITE (English) Jason Ressler, Toyota Yaris Owner

AP TELEVISION

Detroit Michigan - April 2, 2014

10. Wide, General Motors headquarters

AP TELEVISION

Chicago, Illinois - April 9, 2014

11. Various, Toyota vehicles

SHOTLIST:

1. Various of Toyota officials handing out news release

2. Wide of news conference starting

3. SOUNDBITE: (Japanese) Akio Toyoda, President of Toyota:

"The larger Toyota becomes, the more difficult it becomes to create the mood for each worker to feel he or she plays a direct role in supporting Toyota. The objective of the changes being announced today is to build an organisation where people can take ownership of their work as we enter a new phase of growth in vehicle sales."

4. Wide of news conference

5. SOUNDBITE: (Japanese) Akio Toyoda, President of Toyota:

"Management and organisational changes are normally a company's internal affair. However, we decided to make the announcement because we feel this is an enormous change that is being made towards Toyota's sustainable growth and towards the realisation of Toyota's global vision."

6. Wide of news conference

7. Various of Toyota cars on display

STORYLINE:

Toyota on Monday announced sweeping management changes at a news conference in Tokyo.

The company has appointed a former executive at US rival General Motors, Mark Hogan, to be on its board, the first time in the Japanese automaker's 76-year history it is appointing board members from outside the company.

Under the changes announced by President Akio Toyoda,

Toyota has also set up a new division called "No. 1" to oversee North American, European and Japanese markets, and another, "No. 2", for emerging markets.

It also promoted four non-Japanese managers to oversee regional businesses, including James Lentz, an American who already leads Toyota Motor Sales in the US and who will head the North American region.

Announcing the changes at a news conference in Tokyo, Toyota's president, Akio Toyoda, said the company's objective was to " build an organisation where people can take ownership of their work as we enter a new phase of growth in vehicle sales."

The appointment of Hogan, effective April 1, underlines efforts at Toyota Motor Corp. to grow more international, nimble, transparent and responsive to regional markets as it recovers from difficult years, including the massive recall fiasco in the US, to regain its position as the world's top automaker.

Like other conservative Japanese companies, Toyota has been far more insular than its Western counterparts, and had been closed in the past to the idea of board members from outside company ranks.

The changes reflect soul-searching at the company following the massive global recalls over sticky gas pedals, faulty floor mats, problem breaks and other defects that spanned several years from 2009, and affected more than 14 (m) million vehicles - some models being recalled repeatedly.

The recalls tarnished Toyota's reputation for quality and raised questions about its ability to respond to problems that crop up in its rapidly expanding global empire, and to reassure international authorities and customers of its trustworthiness and transparency.

The board appointments require approval from shareholders at a meeting in June.

Toyota was No. 1 in global vehicles sales last year, dethroning General Motors, which had been the top-selling automaker for more than seven decades before losing the title to Toyota in 2008.

But GM retook the sales crown in 2011, when Toyota's production was hurt by the 2011 earthquake and tsunami in northeastern Japan.

STORYLINE:

Toyota has bounced back from safety recalls and natural disasters, selling 4.97 (m) million vehicles globally in the first half of the year to retake its crown as the world's top automaker from General Motors Co (GM).

Toyota has forecast that it will sell 9.58 (m) million vehicles in 2012, up 21 percent from last year.

At a news conference in Tokyo on Friday Toyota's Senior Managing Officer however denied that the company had a specific sales target for 2012.

"The forecasted sales of 10 (m) million cars is not a number we set as a future goal. We seek to build each car with much care to be delivered to our customers," Takahiko Ichiji said.

The Japanese company sold about 300,000 more cars and trucks than GM did in the first half of the year, a lead large enough that it will be difficult for GM to catch Toyota in the final six months of 2012.

GM said it sold 4.67 (m) million vehicles during the first half. Both companies released their numbers Wednesday.

For Toyota Motor Corp., the numbers underline a powerful rebound from a period of dismal sales, and the resilience of its brand as it gains traction in new markets such as China and Southeast Asia while clawing back lost market share in the U.S.

Toyota's production was hit by the earthquake and tsunami in northeastern Japan last year and then by flooding in Thailand, an important production base for the automaker.

Before those disasters, its sales were dented by massive U.S. safety recalls, totalling more than 14 (m) million vehicles since the quality control problems emerged three years ago.

But the company's factories and sales recovered faster than expected.

Hans Griemel, auto analyst at Automotive News in Tokyo, said Toyota's rebound is impressive.

Toyota remains at a disadvantage because of a strong yen, compared with European and South Korean makers that have the perk of a weak currency that raises earnings from exported vehicles.

That makes gaining sales numbers critical for Toyota.

Doing well in North America was also critical because that rich market is where many automakers, including Toyota, can hope to rake in hefty profits.

After the recall fiasco, Toyota President Akio Toyoda acknowledged that the automaker needed to go back to its roots and strengthen quality rather than pursue rapid growth at any cost.

But in recent months, he has changed his tone slightly, promising growth for Toyota, although he has stressed it will do so with good products.

August 3 2012

1. Toyota senior managing officers walking into earnings news conference

2. Cutaway of reporters

3. SOUNDBITE: (Japanese) Takahiko Ichiji, Senior Managing Officer of Toyota Motor Corp:

"A sharp increase was seen in all regions due to the rebound from the previous year's supply shortage from the earthquake and tsunami of northeastern Japan. Especially in Japan, the rebound was significant from the plunge in sales from the previous year. Additionally, surging subsidies of ecological cars helped a sharp increase in sales for hybrid cars such as the Prius and Aqua."

4. Wide of news conference

5. SOUNDBITE: (Japanese) Takahiko Ichiji, Senior Managing Officer of Toyota Motor Corp:

"The forecasted sales of 10 (m) million cars is not a number we set as a future goal. We seek to build each car with much care to be delivered to our customers. As a result of calculations, we've reached this forecast."

6. Mid of news conference

7. Set up shot of auto analyst

8. SOUNDBITE (English) Hans Griemel, auto analyst for Automotive News:

"Well, Toyota is standing very pretty right now, they're rebounding well in some of their biggest markets including the United States. The whole recall crisis seems to be behind them, they're poised to become of course the number one auto maker again in the world this year and they've got all their products clicking so the outlook for Toyota seems very good right now."

August 2, 2012

9. Various of Toyota cars on display in showroom

SHOTLIST

1. Wide of a joint news conference by Toyota Motor Corp. and BMW management

2. SOUNDBITE (English) Klaus Draeger, Member of BMW AG, development board of management:

"In future, the BMW group, and Toyota Motor Corporation, will work together in what is designed to be a long term technological partnership. By carrying out basic research together, we want to speed up the development of battery cell technologies."

3. Wide of news conference

4. SOUNDBITE (English) Takeshi Uchiyamada, Executive Vice President and Representative Director of Toyota Motor Corp:

"And we at Toyota are exploring possibilities across a full range of technologies. The battery technology that we will develop with BMW will be the core technology for both reducing and replacing petroleum fuel."

5. Pan from media to photo session

6. Close of handshake

STORYLINE:

Auto giants Toyota and BMW said on Thursday they had agreed to collaborate on research for cleaner, next-generation batteries, underlining the growing push in the industry for green technology.

The agreement brings together Toyota Motor Corp., Japan's No. 1 carmaker and a leader in petrol-electric hybrids, and BMW AG of Germany, a European maker that has a strong luxury brand image in both Japan and Europe.

"In future, the BMW group, and Toyota Motor Corporation, will work together in what is designed to be a long term technological partnership," Klaus Draeger, Member of BMW AG, development board of management said.

The two automakers will also work on improving lithium-ion battery technology, typically used in batteries for electronic gadgets and relatively new to autos.

Toyota has struggled to find a good lithium-ion battery for its green cars and is using technology from Japanese electronics maker Sanyo Electric Co. in its latest plug-in hybrid, for which Toyota has recently started taking orders.

Toyota had worked with Panasonic Corp. on a battery before the electronics maker acquired Sanyo, partly to get better lithium-ion technology.

"And we at Toyota are exploring possibilities across a full range of technologies. The battery technology that we will develop with BMW will be the core technology for both reducing and replacing petroleum fuel," Toyota Executive Vice President Takeshi Uchiyamada told reporters at a Tokyo news conference.

Toyota and BMW have been engaged in extended discussions on technology and plan to collaborate on other medium-term and long-term projects, he said.

BMW will also begin supplying "clean" diesel engines to Toyota in 2014 for models for the European market.

Diesel engines for passenger cars are huge in Europe but have yet to take off in the U.S. or Japan, the two major markets where Toyota is strong.

Toyota does not have enough clean diesel engines for its European offerings.

Under their agreement, BMW is supplying 1.6 litre and 2.0 litre fuel-efficient diesel engines for Toyota.

They declined to give details on models.

The announcement was timed with the Tokyo Motor Show, which opens to the public on Saturday.