LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEADIN:

Toyota gave the automotive industry a hydrogen-powered kick at the International CES event in Las Vegas.

The Japanese car manufacturers announced they're set to make available thousands of hydrogen fuel cell patents royalty-free, in a bid to encourage the industry.

Toyota's new sporty-looking hydrogen-powered 'Mirai' is the backdrop for the Japanese auto makers press event at the International CES in Las Vegas.

Bob Carter, who is Senior Vice President of automotive operations at Toyota, explains the mechanics of the vehicle.

"The Toyota Mirai is a mid-sized, four-door sedan - its front wheels are driven by electric motors. The electricity that powers the motors is made on-board, on-demand, as needed by simply combining hydrogen with oxygen, producing zero emissions, other than water vapour."

In the middle of his speech - a moment of drama as the power cut.

"I got you covered," assured Carter, as he connected a wire from the Mirai to re-boot the power in the briefing room and light up a mock-up home on stage.

"This Mirai is capable of supplying enough energy to power your home essentials as well as all of your consumer electronics in an average home for up to a week, in the event of an emergency," explains Carter.

But the high-profile event wasn't about announcing a new vehicle or component, but about giving something away.

In a bid to encourage the hydrogen auto industry to flourish, Carter announced that Toyota is set to invite royalty-free use of approximately 5,680 fuel cell related patents.

That includes critical technologies developed for the new 'Mirai' - which means "the future" in Japanese.

The list includes approximately 1,970 patents related to fuel cell stacks, 290 associated with high-pressure hydrogen tanks, 3,350 related to fuel cell systems' software control and 70 patents related to hydrogen production and supply.

By releasing these patents, Toyota are hoping to encourage the industry to flourish.

"It's obvious that there can be a higher societal value in openly sharing our IP," says Carter.

"By eliminating the traditional corporate boundaries, we can speed the metabolism of everyone's research and development and move into a future of mobility, quicker, more effectively and more economically."

The Toyota executive ended his speech with a quote from former President Abraham Lincoln.

"'The best way to predict the future, is to create it'. And that's what we're doing at Toyota."

Toyota unveiled the 'Mirai' - their first ever hydrogen-powered vehicle - at a press event in Tokyo in November.

The success of the vehicle and other hydrogen cars depends on an infrastructure growing to encourage drivers to buy them.

Other Asian automakers, Honda and Hyundai, are also experimenting with limited sales and leases of fuel cell cars.

Automotive tech is set to be a big talking point at this year's International CES event in Las Vegas.

A variety of self-driving cars and integrated dashboards will demonstrate how seriously the car industry considers putting smart tech into their vehicles.

A record 10 automotive manufacturers are set to exhibit at the event including Toyota, Ford, BMW, Audi and Mercedes.

Automotive exhibits will cover over 165,000 square feet of event space, 17 percent more than last year.

The International Consumer Electronics Show (CES) will run 6-9 January 2015.

The annual technology event is set to showcase over 3,500 exhibitors including big tech companies like Sony, Samsung and LG.

AP Television

Las Vegas, US - 5 January 2015

1. Various of hydrogen-powered Toyota 'Mirai' vehicle

2. SOUNDBITE: (English) Bob Carter, Senior Vice President, Toyota Motor Sales, Automotive Operations:

"'The future' is what the 'Mirai' means in Japanese, and it's arriving in October this year in the US. The Toyota Mirai is a mid-sized, four-door sedan - its front wheels are driven by electric motors. The electricity that powers the motors is made on-board, on-demand, as needed by simply combining hydrogen with oxygen, producing zero emissions, other than water vapour. Unlike other electric cars that rely on large batteries for power, this Mirai can be re-fuelled, as the doctor (Michio Kaku) said, in three to five minutes and travels up about 300 miles on a single fill-up. It will start up in the morning at minus 30 degrees Centigrade, below zero, and as many of you have already heard...(power cuts out) Wait just a moment, this happened in rehearsal - I got you covered (connects vehicle to power 'home' on stage). Now, as I was saying, as many of you already know - this Mirai is capable of supplying enough energy to power your home essentials as well as all of your consumer electronics in an average home for up to a week, in the event of an emergency."

3. SOUNDBITE: (English) Bob Carter, Senior Vice President, Toyota Motor Sales, Automotive Operations:

"Traditionally, intellectual properties are fiercely guarded, because they have great monetary value. But with programmes like the CSRC (Collaborative Safety Research Centre) Steve and our patent announcements today - it's obvious that there can be a higher societal value in openly sharing our IP. By eliminating the traditional corporate boundaries, we can speed the metabolism of everyone's research and development and move into a future of mobility, quicker, more effectively and more economically. Indeed, I believe that today marks a turning point in automotive history. I'm going to close with a quote that captures the idea from President Abraham Lincoln, who said: 'The best way to predict the future, is to create it'. And that's what we're doing at Toyota."

4. Close of screen reading: "Toyota. #ToyotaMirai"

5. Wide of Carter on stage, UPSOUND: (English) "Please accept my thanks for all of you coming and I hope you enjoy CES tomorrow. Good afternoon"; applause

LEADIN:

Toyota unveils a new hybrid-powered crossover coupe at the Paris Motor Show.

The bold styling is turning heads, with clear inspiration from the SUV sector but with the economy of Toyota's proven hybrid motor.

STORYLINE:

Pulling back the covers on the first new launch of the Paris Motor Show in France.

This is Toyota's latest hybrid-powered, the C-HR Concept.

It has been designed with the European markets in mind, and - if it goes into production - would sit in Toyota's range beneath its RAV4 SUV.

Didier Leroy, Toyota Europe's president and CEO sees the hybrid sector as one of the Japanese car sectors key areas of development, but is not ruling out other forms of alternative-fuel power.

"We do not believe there is only one ultimate technology because in the future the best way of powering a car will really depend on customer use," he says.

Globally, Toyota's hybrid production has now reached seven million units - led by its popular Prius model, with over three million sales worldwide.

Karl Schlicht, executive vice president of Toyota Europe says: "Hybrid equals Toyota and Toyota equals hybrid."

13,000 journalists will visit Mondiale de l'Automobile which runs until October 19 and features over 260 brands from 18 different countries.

Lamborghini, Ferrari and Jaguar are all expected to launch new models in Paris.

AP Television

Paris, France - October 2, 2014

1. Wide of Toyota C-HR concept being unveiled

2. SOUNDBITE: (English) Didier Leroy, president and CEO, Toyota Europe

"We do not believe there is only one ultimate technology because in the future the best way of powering a car will really depend on customer use."

3. Wide of Toyota C-HR concept on turnstile

4. Karl Schlicht, executive vice president, Toyota Europe

"Hybrid equals Toyota and Toyota equals hybrid."

5. Cutaway of journalist filming C-HR

6. Wide of Toyota C-HR concept on turnstile

SHOTLIST

1. Wide of a joint news conference by Toyota Motor Corp. and BMW management

2. SOUNDBITE (English) Klaus Draeger, Member of BMW AG, development board of management:

"In future, the BMW group, and Toyota Motor Corporation, will work together in what is designed to be a long term technological partnership. By carrying out basic research together, we want to speed up the development of battery cell technologies."

3. Wide of news conference

4. SOUNDBITE (English) Takeshi Uchiyamada, Executive Vice President and Representative Director of Toyota Motor Corp:

"And we at Toyota are exploring possibilities across a full range of technologies. The battery technology that we will develop with BMW will be the core technology for both reducing and replacing petroleum fuel."

5. Pan from media to photo session

6. Close of handshake

STORYLINE:

Auto giants Toyota and BMW said on Thursday they had agreed to collaborate on research for cleaner, next-generation batteries, underlining the growing push in the industry for green technology.

The agreement brings together Toyota Motor Corp., Japan's No. 1 carmaker and a leader in petrol-electric hybrids, and BMW AG of Germany, a European maker that has a strong luxury brand image in both Japan and Europe.

"In future, the BMW group, and Toyota Motor Corporation, will work together in what is designed to be a long term technological partnership," Klaus Draeger, Member of BMW AG, development board of management said.

The two automakers will also work on improving lithium-ion battery technology, typically used in batteries for electronic gadgets and relatively new to autos.

Toyota has struggled to find a good lithium-ion battery for its green cars and is using technology from Japanese electronics maker Sanyo Electric Co. in its latest plug-in hybrid, for which Toyota has recently started taking orders.

Toyota had worked with Panasonic Corp. on a battery before the electronics maker acquired Sanyo, partly to get better lithium-ion technology.

"And we at Toyota are exploring possibilities across a full range of technologies. The battery technology that we will develop with BMW will be the core technology for both reducing and replacing petroleum fuel," Toyota Executive Vice President Takeshi Uchiyamada told reporters at a Tokyo news conference.

Toyota and BMW have been engaged in extended discussions on technology and plan to collaborate on other medium-term and long-term projects, he said.

BMW will also begin supplying "clean" diesel engines to Toyota in 2014 for models for the European market.

Diesel engines for passenger cars are huge in Europe but have yet to take off in the U.S. or Japan, the two major markets where Toyota is strong.

Toyota does not have enough clean diesel engines for its European offerings.

Under their agreement, BMW is supplying 1.6 litre and 2.0 litre fuel-efficient diesel engines for Toyota.

They declined to give details on models.

The announcement was timed with the Tokyo Motor Show, which opens to the public on Saturday.

SHOTLIST

1. Toyota President Akio Toyoda (glasses, navy tie with diagonal stripe) meeting Japanese Transport Minister Seiji Maehara

2. Media cutaway

3. Toyoda and Maehara taking seats

4. Close of Maehara pan to Toyoda

5. Media

6. Toyoda approaching media for news conference

7. SOUNDBITE (Japanese) Akio Toyoda, President of Toyota Motor Corporation:

"People think that we were slow to respond. We feel ashamed but now I am taking a lead and ask you to wait for just a little longer."

8. Mid of media

9. SOUNDBITE (Japanese) Akio Toyoda, President of Toyota Motor Corporation:

"I am thinking of going to the US to give an explanation of myself to the involved parties."

10. Maehara walking to podium for his news conference

11. Media

12. SOUNDBITE (Japanese) Seiji Maehara, Japanese Transport Minister:

"It is of course important that companies should call for a product recall with such problems, but because we must take care that it doesn''t turn into a diplomatic problem, various countries have to carefully consider their approach."

13. Wide of news conference

STORYLINE

Toyota said it was recalling about 437-thousand Prius and other hybrid vehicles worldwide to fix brake problems, the latest in a string of embarrassing safety lapses at the world''s largest automaker.

"We feel ashamed but now I am taking a lead and ask you to wait for just a little longer," President Akio Toyoda said at a news conference on Tuesday in Tokyo, after a meeting with Japanese Transport Minister Seiji Maehara.

With the Prius announcement, the number of vehicles recalled globally by Toyota Motor Corporation has ballooned to 8.5 (m) million, for the brake problems, and also for faulty acceleration pedals that are slow to return to the idle position, and for floor mats which can trap acceleration pedals.

The 2010 Prius wasn''t part of the earlier recalls.

There have been about 200 complaints in Japan and the US about a delay when the brakes in the Prius were pressed in cold conditions and on some bumpy roads.

The delay doesn''t indicate a brake failure.

The company says the problem can be fixed in 40 minutes with new software that oversees the controls of the antilock brakes.

Toyota officials went to Japan''s Transport Ministry earlier on Tuesday to formally notify officials that the company was recalling the 2010 Prius gas-electric hybrid - the world''s top-selling hybrid car.

Toyoda, the president, has been criticised for being largely invisible during the two weeks after the company announced on January 21 the acceleration pedal recall in the US, Europe and China.

He apologised at his first public press conference last Friday, and again on Tuesday, but was criticised by the Japanese media for failing to outline concrete steps to tackle the safety crisis and to reassure customers around the world.

He said he planned to go to the US soon to talk with American Toyota workers and dealers.

Analysts said fears of an even bigger consumer backlash had prodded Toyota into recalling the Prius.

The Japanese Transport Minister Seiji Maehara criticised Toyota for reacting too slowly, and said he was meeting US Ambassador to Japan, John Roos, on Wednesday to exchange views about Toyota''s recalls and make sure US-Japan relations remained on good terms.

"We must take care that it doesn''t turn into a diplomatic problem," Seiji Maehara told reporters after his meeting with Toyoda.

"Various countries have to carefully consider their approach," he said.

The automaker is also recalling two other hybrid models in Japan, the Lexus HS250h sedan, sold in the US and Japan, and the Sai, which is sold only in Japan.

The 223-thousand cars being recalled in Japan include nearly 200-thousand Priuses sold from April last year until Monday, according to papers the automaker filed with the ministry. The Prius is Japan''s top-selling car.

In the US, Toyota will recall 133-thousand Prius cars and 14,500 Lexus HS250h vehicles.

Nearly 53-thousand Priuses are also being recalled in Europe.

Toyota is suspending production of the Sai and Lexus HS250h in Japan until the updated software for those models is ready.

If drivers experience a delayed reaction when depressing the brakes in any of these models, they should keep pressing, according to Toyota and the transport ministry.

The Prius repairs will start in Japan on Wednesday.

US owners will start receiving letters about the recall next week.

US safety officials have launched an investigation into problems with the brakes.

Toyota''s plug-in hybrid is also being recalled in Japan, Europe and the US, but in small numbers because it is a largely experimental model for rental and government use.

The Prius holds a cherished spot in Toyota''s vehicle lineup and is symbolic of its leadership in the "green" car market.

Toyota was one of the first companies to mass-market a hybrid that combines an electric motor with a petrol engine, introducing the Prius in Japan in 1997.

Its high petrol mileage made it popular among environmentally conscious drivers, especially when petrol prices spiked two years ago.

But the complexity of the Prius, a highly computerised car, has led to problems in the past.

In 2005, the company repaired 75-thousand of them to fix software glitches that caused the engine to stall.

It has also had trouble with headlights going out.

Shares in Toyota rose 2.9 percent on Tuesday to 3,375 yen, but are still down about 20 percent since Jan. 21, when it announced the acceleration pedal recall.

FOR CLEAN VERSION SEE STORY NUMBER: 4081168

LEAD IN:

Toyota has revamped its plug-in hybrid with a longer cruising range and quicker charging.

The new Prius PHV also comes with solar panels and can be charged by plugging into a regular home electricity socket.

STORY-LINE:

This is Toyota's new Prius plug-in hybrid (PHV) which goes on sale in Japan today (Wednesday 15 Feb 2017).

The auto maker is hoping it will sell better than the first model from five years ago that officials acknowledged had flopped.

Sales in the U.S., where it's called Prius Prime, started late last year. It is set to launch in Europe and other countries in March.

Chairman of the Board of Directors at Toyota Motor Corporation, Takeshi Uchiyamada calls the PHV the future of eco cars.

"This is the key and core of the eco car and this is the car which should become the mainstream of the eco car from now on. What comes after the hybrid car? That will be PHV (plug in hybrid). This is Toyota's answer."

A hybrid switches between a gas engine and an electric motor that is powered by that gas engine.

A plug-in hybrid can travel further as a pure electric vehicle, which is zero-emission, but needs recharging when its battery is spent.

The cruising range of the new plug-in as an electric vehicle is 68.2 kilometres (42.4 miles), about five times the earlier model's 26.4 kilometres (16.4 miles).

Deputy Chief Engineer of Toyota Motor Corporation, Shoichi Kaneko says the Prius PHV can also be charged using solar panels on the roof.

"Finally, we converted solar energy to driving energy. We have made the option of a solar energy charging system available which will become a first for the mass production car."

Toyota says the car can drive up to 6.1 kilometres per day on solar power generated power.

The car can be fully charged in two hours and 20 minutes, from a 200-volt outlet and in 14 hours at a 100-volt outlet. At a special charging machine, it reaches an 80 percent charge in just 20 minutes.

Toyota hopes to sell 2,500 PHV cars in Japan a month. It gave no overseas targets. It sold only 22,000 of the earlier PHVs.

The lacklustre sales contrast with Toyota's leadership in hybrid vehicles; it has sold 10 million globally since the first Prius went on sale in 1997.

Nearly half of the vehicles Toyota sells in Japan are hybrid models.

Tokyo – 15 February 2017

1. Close of the new Prius PHV being unveiled

2. Wide of Takeshi Uchiyamada, Chairman of the Board of directors, Toyota Motor Corporation, on the stage

3. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman of the Board of directors, Toyota Motor Corporation:

"This is the key and core of the eco car and this is the car which should become the mainstream of the eco car from now on. What comes after the hybrid car? That will be PHV (plug in hybrid). This is Toyota's answer."

4. Close of new Prius PHV

5. Wide of Shoichi Kaneko, Deputy Chief Engineer, Toyota Motor Corporation, on stage

6. SOUNDBITE (Japanese) Shoichi Kaneko, Deputy Chief Engineer, Toyota Motor Corporation:

"Finally, we converted solar energy to driving energy. We have made the option of a solar energy charging system available which will become a first for the mass production car."

7. Various of solar panel on the roof part of Prius PHV

8. Close of PHV sign

9. Various of plug in part on the side of the car

10. Close of Prius PHV sign

11. Various of Toyota managers and Japanese actresss who will front the TV ad for the Prius PHV

LEAD IN:

Toyota has revamped its plug-in hybrid with a longer cruising range and quicker charging.

The new Prius PHV also comes with solar panels and can be charged by plugging into a regular home electricity socket.

STORY-LINE:

This is Toyota's new Prius plug-in hybrid (PHV) which goes on sale in Japan today (Wednesday 15 Feb 2017).

The auto maker is hoping it will sell better than the first model from five years ago that officials acknowledged had flopped.

Sales in the U.S., where it's called Prius Prime, started late last year. It is set to launch in Europe and other countries in March.

Chairman of the Board of Directors at Toyota Motor Corporation, Takeshi Uchiyamada calls the PHV the future of eco cars.

"This is the key and core of the eco car and this is the car which should become the mainstream of the eco car from now on. What comes after the hybrid car? That will be PHV (plug in hybrid). This is Toyota's answer."

A hybrid switches between a gas engine and an electric motor that is powered by that gas engine.

A plug-in hybrid can travel further as a pure electric vehicle, which is zero-emission, but needs recharging when its battery is spent.

The cruising range of the new plug-in as an electric vehicle is 68.2 kilometres (42.4 miles), about five times the earlier model's 26.4 kilometres (16.4 miles).

Deputy Chief Engineer of Toyota Motor Corporation, Shoichi Kaneko says the Prius PHV can also be charged using solar panels on the roof.

"Finally, we converted solar energy to driving energy. We have made the option of a solar energy charging system available which will become a first for the mass production car."

Toyota says the car can drive up to 6.1 kilometres per day on solar power generated power.

The car can be fully charged in two hours and 20 minutes, from a 200-volt outlet and in 14 hours at a 100-volt outlet. At a special charging machine, it reaches an 80 percent charge in just 20 minutes.

Toyota hopes to sell 2,500 PHV cars in Japan a month. It gave no overseas targets. It sold only 22,000 of the earlier PHVs.

The lacklustre sales contrast with Toyota's leadership in hybrid vehicles; it has sold 10 million globally since the first Prius went on sale in 1997.

Nearly half of the vehicles Toyota sells in Japan are hybrid models.

Tokyo – 15 February 2017

1. Close of the new Prius PHV being unveiled

2. Wide of Takeshi Uchiyamada, Chairman of the Board of directors, Toyota Motor Corporation, on the stage

3. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman of the Board of directors, Toyota Motor Corporation:

"This is the key and core of the eco car and this is the car which should become the mainstream of the eco car from now on. What comes after the hybrid car? That will be PHV (plug in hybrid). This is Toyota's answer."

4. Close of new Prius PHV

5. Wide of Shoichi Kaneko, Deputy Chief Engineer, Toyota Motor Corporation, on stage

6. SOUNDBITE (Japanese) Shoichi Kaneko, Deputy Chief Engineer, Toyota Motor Corporation:

"Finally, we converted solar energy to driving energy. We have made the option of a solar energy charging system available which will become a first for the mass production car."

7. Various of solar panel on the roof part of Prius PHV

8. Close of PHV sign

9. Various of plug in part on the side of the car

10. Close of Prius PHV sign

11. Various of Toyota managers and Japanese actresss who will front the TV ad for the Prius PHV

LEAD IN:

Toyota has revamped its plug-in hybrid with a longer cruising range and quicker charging.

The new Prius PHV also comes with solar panels and can be charged by plugging into a regular home electricity socket.

STORY-LINE:

This is Toyota's new Prius plug-in hybrid (PHV) which goes on sale in Japan today (Wednesday 15 Feb 2017).

The auto maker is hoping it will sell better than the first model from five years ago that officials acknowledged had flopped.

Sales in the U.S., where it's called Prius Prime, started late last year. It is set to launch in Europe and other countries in March.

Chairman of the Board of Directors at Toyota Motor Corporation, Takeshi Uchiyamada calls the PHV the future of eco cars.

"This is the key and core of the eco car and this is the car which should become the mainstream of the eco car from now on. What comes after the hybrid car? That will be PHV (plug in hybrid). This is Toyota's answer."

A hybrid switches between a gas engine and an electric motor that is powered by that gas engine.

A plug-in hybrid can travel further as a pure electric vehicle, which is zero-emission, but needs recharging when its battery is spent.

The cruising range of the new plug-in as an electric vehicle is 68.2 kilometres (42.4 miles), about five times the earlier model's 26.4 kilometres (16.4 miles).

Deputy Chief Engineer of Toyota Motor Corporation, Shoichi Kaneko says the Prius PHV can also be charged using solar panels on the roof.

"Finally, we converted solar energy to driving energy. We have made the option of a solar energy charging system available which will become a first for the mass production car."

Toyota says the car can drive up to 6.1 kilometres per day on solar power generated power.

The car can be fully charged in two hours and 20 minutes, from a 200-volt outlet and in 14 hours at a 100-volt outlet. At a special charging machine, it reaches an 80 percent charge in just 20 minutes.

Toyota hopes to sell 2,500 PHV cars in Japan a month. It gave no overseas targets. It sold only 22,000 of the earlier PHVs.

The lacklustre sales contrast with Toyota's leadership in hybrid vehicles; it has sold 10 million globally since the first Prius went on sale in 1997.

Nearly half of the vehicles Toyota sells in Japan are hybrid models.

Tokyo – 15 February 2017

1. Close of the new Prius PHV being unveiled

2. Wide of Takeshi Uchiyamada, Chairman of the Board of directors, Toyota Motor Corporation, on the stage

3. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman of the Board of directors, Toyota Motor Corporation:

"This is the key and core of the eco car and this is the car which should become the mainstream of the eco car from now on. What comes after the hybrid car? That will be PHV (plug in hybrid). This is Toyota's answer."

4. Close of new Prius PHV

5. Wide of Shoichi Kaneko, Deputy Chief Engineer, Toyota Motor Corporation, on stage

6. SOUNDBITE (Japanese) Shoichi Kaneko, Deputy Chief Engineer, Toyota Motor Corporation:

"Finally, we converted solar energy to driving energy. We have made the option of a solar energy charging system available which will become a first for the mass production car."

7. Various of solar panel on the roof part of Prius PHV

8. Close of PHV sign

9. Various of plug in part on the side of the car

10. Close of Prius PHV sign

11. Various of Toyota managers and Japanese actresss who will front the TV ad for the Prius PHV

SHOTLIST:

635733

Toyota gets 77 complaints in Japan about brake problems with Prius hybrid

AP TELEVISION

FILE: October 2009

1. Various of Toyota Prius hybrid on display at the Tokyo Motor Show

635736

Prius brake problems

AP TELEVISION

Tokyo - February 04 2010

2. Various exteriors of Toyota Tokyo headquarters

636509

World Toyota

Toyota seeks damage control

AP TELEVISION

Tokyo, Japan - 10 February 2010

3. Various of engineers working on the car

4. Prius being driven out of dealership

STORYLINE:

In February 2010 Toyota dealers across the globe were preparing for the fallout from the company's latest recall of about 440-thousand Prius and other hybrid vehicles worldwide.

The recall is to fix a problem with brakes, which some drivers have reported as being momentarily unresponsive in certain driving conditions.

The announcement is the latest in a series of safety faults.

Toyota began its recall of 223-thousand cars in Japan with a trickle of owners turning up at dealerships for the requisite repairs.

The Prius is Japan's top-selling car and the world's top-selling hybrid car.

The automaker is also recalling two other hybrid models in Japan, the Lexus HS250h sedan and the Sai.

In Australia, Toyota announced it was recalling 2378 Prius cars that have been sold in the country since July 2009.

Owners of models built between April 2009 and January this year will be contacted by post to arrange no-cost repairs - which Toyota says will take one hour.

Spokesman Glenn Campbell said the Toyota Australia had acted "as quickly and as soon as we need to act", after receiving the recall notice from the company .

Toyota is running apologetic TV ads and vowing to win back customers' trust as part of an all-out drive by the world's biggest auto manufacturer to redeem its once unassailable brand.

The company was hit anew as its global recall ballooned to 8.5 (m) million cars and trucks.

In the United States, Toyota is facing congressional inquiries and government investigations, and the company is trying to salvage its reputation with the help of its lawyers and lobbyists.

There have been about 200 complaints in Japan and the US about a delay when the brakes in the Prius were pressed in cold conditions and on some bumpy roads.

The delay doesn't indicate a brake failure.

"It's kind of scary if you didn't ever experience it before, so my first time experiencing it did scare me," said one Toyota owner in New Jersey who had experienced the fault.

The company says the problem can be fixed in 40 minutes with new software that oversees the controls of the antilock brakes.

Toyota will recall 133-thousand Prius cars and 14-thousand Lexus HS250h vehicles in the US.

US owners will start receiving letters about the recall next week.

Nearly 53-thousand Prius vehicles are also being recalled in Europe.

Other car faults include floor mats, which can trap gas pedals and faulty gas pedals that are slow to return to the idle position.

SHOTLIST

1. Wide of news conference

2. Cutaway of media

3. SOUNDBITE (Mandarin) Daniel Chang, President of Toyota Taiwan:

"Japan Toyota has announced that they will recall Prius cars today, and here we plan to put all our efforts to accomplish repairs within three days."

4. Mid of reporters

5. Wide of news conference

6. Pan of Toyota Prius at repair garage

7. Close of Prius engine

8. Close of logo on engine reading (English) "Hybrid Synergy Drive"

9. Various of technician upgrading software on Prius''s break system

10. Close of computer screen showing data on ABS system

STORYLINE

The President of Toyota Taiwan said on Tuesday the company there will try to make repairs to fix brake problems within three days, following the corporation''s announcement it is recalling about 437-thousand Prius and other hybrid vehicles worldwide.

Following the announcement, Toyota''s Taiwan office said it will recall all 629 Prius cars on the island.

The recall is the latest blow to the automaker, which is in the midst of recalling more than 7 (m) million vehicles worldwide because of problems with floor mats, which can trap gas pedals, and faulty gas pedals that are slow to return to the idle position.

The 2010 Prius wasn''t part of those recalls.

There have been about 200 complaints in Japan and the US about a delay when the brakes in the Prius were pressed in cold conditions and on some bumpy roads.

The delay doesn''t indicate a brake failure.

The company says the problem can be fixed in 40 minutes with new software that oversees the controls of the antilock brakes.

"We plan to put all our efforts to accomplish repairs within three days," Daniel Chang, President of Toyota in Taiwan said at a news conference on Tuesday.

Toyota officials went to Japan''s Transport Ministry earlier on Tuesday to formally notify officials the company is recalling the 2010 Prius gas-electric hybrid - the world''s top-selling hybrid car.

The automaker is also recalling two other hybrid models in Japan, the Lexus HS250h sedan, sold in the US and Japan, and the Sai, which is sold only in Japan.

The 223-thousand cars being recalled in Japan include nearly 200-thousand Priuses sold from April last year through Monday, according to papers the automaker filed with the ministry.

The Prius is Japan''s top-selling car.

In the US, Toyota will recall 133-thousand Prius cars and 14,500 Lexus Hs250h vehicles.

Nearly 53-thousand Priuses are also being recalled in Europe.

The problem is suspected in four crashes resulting in two minor injuries, according to data gathered by the National Highway Traffic Safety Administration, which is investigating the matter.

Toyota says it''s cooperating with NHTSA''s investigation.

Problems with hybrid braking systems haven''t been limited to Toyota.

Ford Motor Co. said last week it plans to fix 17,600 Mercury Milan and Ford Fusion gas-electric hybrids because of a software problem that can give drivers the impression that the brakes have failed.

The automaker says the problem occurs in transition between two braking systems and at no time are drivers without brakes.

Toyota''s plug-in hybrid is also being recalled in Japan, a largely experimental model for rental and government use, with 159 sold.

The Prius holds a cherished spot in Toyota''s vehicle line-up and is symbolic of its leadership in the "green" car market.

Toyota was one of the first companies to mass-market a hybrid that combines an electric motor with a gas engine, introducing the Prius in Japan in 1997.

Its high gas mileage made it popular among environmentally conscious drivers, especially when gas prices spiked two years ago.

But the complexity of the Prius, a highly computerised car, has led to problems in the past.

In 2005, the company repaired 75-thousand of them to fix software glitches that caused the engine to stall.

It has also had trouble with headlights going out.

SHOTLIST

9 February 2010

1. Toyota President Akio Toyoda walking to news conference and taking seat

2. Cutaway of media

3. SOUNDBITE: (English) Akio Toyoda, Toyota President:

"Earlier today we submitted the recall notifications in regard to four models; the Prius, the Prius plug-in hybrid, the Sai and the HS250h. The notifications are in regard to the braking system employed on those models. Let me assure everyone that we will redouble our commitment to quality as a lifeline of our company. With myself taking the lead and by keeping to the (INAUDIBLE) of principle. All of us at Toyota will tackle the issue in close cooperation with our dealers and with our suppliers, together we will do everything in our power to regain the confidence of our customers. I welcome your questions regarding this issue and other recent quality related concern, thank you very much."

4. Wide of attendants

5. SOUNDBITE: (Japanese) Akio Toyoda, Toyota President:

"I''m not saying that Toyota never makes mistakes. I do not think we are infallible. However, when we do make omissions or mistakes, we always make repairs, correct matters and replace the faulty parts, as we have done in the past and will continue to do with confidence in the future."

6. Mid of media

7. SOUNDBITE (English) Hans Greimel, From Automotive News Asia:

"Well, I think there is going to be of course a kind of an image blow here, this is that the Prius is largely responsible for Toyota''s reputation as a green environmentally friendly car company. So to see that the Prius be lumped into this expanding global recall crisis is going to be a blow to Toyota''s image."

5 February 2010

8. Various of Prius vehicles on display in Toyota''s Tokyo showroom

9. Interior of car, pan down to foot pedals

10. Close of Prius foot pedals

11. Wide of Lexus showroom in Tokyo

12. Close of Lexus lettering

13. Various of Lexus HS250h on display in showroom

STORYLINE

Toyota said it was recalling about 437-thousand Prius and other hybrid vehicles worldwide to fix brake problems, the latest in a string of embarrassing safety lapses at the world''s largest automaker.

Toyota President Akio Toyoda said on Tuesday at a news conference in Tokyo that the company decided to recall four models.

"Let me assure everyone that we will redouble our commitment to quality as a lifeline of our company," Toyoda said.

Toyota officials went to Japan''s Transport Ministry earlier on Tuesday to formally notify officials the company was recalling the 2010 Prius gas-electric hybrid - the world''s top-selling hybrid car, and two other hybrid models in Japan, the Lexus HS250h sedan, sold in the US and Japan, and the Sai, which is sold only in Japan.

The recall was the latest blow to Toyota Motor Corp., which is in the midst of recalling more than 7 (m) million vehicles worldwide because of problems with floor mats, which can trap gas pedals, and faulty gas pedals that are slow to return to the idle position.

The Prius wasn''t part of those recalls.

There have been about 200 complaints in Japan and the US about a delay when the brakes in the Prius were pressed in cold conditions and on some bumpy roads.

The delay doesn''t indicate a brake failure.

The company said the problem can be fixed by reprogramming the software that controls the braking system.

The 223-thousand cars being recalled in Japan include nearly 200-thousand Priuses sold from April last year through Monday, according to papers the automaker filed with the ministry.

The Prius is Japan''s top-selling car.

In the US, Toyota will recall 133-thousand Prius cars and 14,500 Lexus HS250h vehicles.

The Prius is also being recalled in Europe.

Toyoda has been criticised for being largely invisible during the two weeks after the company announced on January 21 the gas pedal recall in the US, Europe and China.

He apologised at his first public news conference last Friday, but was criticised by the Japanese media for failing to outline concrete steps to tackle the safety crisis and reassure customers around the world.

In contrast to his halting English in response to questions from foreign reporters at last week''s news conference, Toyoda seemed much better prepared on Tuesday, reading from an English statement after doing so in Japanese.

"We will do everything in our power to regain the confidence of our customers," he said.

US safety officials have launched an investigation into problems with the brakes.

The problem is suspected in four crashes resulting in two minor injuries, according to data gathered by the National Highway Traffic Safety Administration, which is investigating the matter.

Toyota says it''s cooperating with NHTSA''s investigation.

Problems with hybrid braking systems haven''t been limited to Toyota.

Ford Motor Co. said last week it plans to fix 17,600 Mercury Milan and Ford Fusion gas-electric hybrids because of a software problem that can give drivers the impression that the brakes have failed.

The automaker says the problem occurs in transition between two braking systems and at no time are drivers without brakes.

Toyota''s plug-in hybrid is also being recalled in Japan, a largely experimental model for rental and government use, with 159 sold.

The Prius holds a cherished spot in Toyota''s vehicle line-up and is symbolic of its leadership in the "green" car market.

Toyota was one of the first companies to mass-market a hybrid that combines an electric motor with a gas engine, introducing the Prius in Japan in 1997.

Its high gas mileage made it popular among environmentally conscious drivers, especially when gas prices spiked two years ago.

But the complexity of the Prius, a highly computerised car, has led to problems in the past. In 2005, the company repaired 75-thousand of them to fix software glitches that caused the engine to stall.

It has also had trouble with headlights going out.

HEADLINE: Toyota seeks damage control, in public and private

CAPTION: In public, Toyota is running apologetic TV ads and vowing to win back customers'' trust. Behind the scenes, the besieged carmaker is trying to learn all it can about congressional investigations, maybe even steer them if it can. (Feb. 9)

[Notes:ANCHOR VOICE]

NB. THIS IS A VOICEOVER TRANSCRIPT, NOT A FULL SHOT LIST.

(Springfield, New Jersey)

"You just feel this jerk, this whoop! Type feeling."

That''s 2010 Prius Owner Scott Kivowitz describing the problem with his brakes.

"My first time experiencing it, it did scare me."

He''s anxious to get word from Toyota on when he can take his car

in for the recall fix.

(Scott Kivowitz, 2010 Prius Owner)

"The way I''m experiencing it is when I go over potholes and I have to hit the break pretty hard, it sort of gives a bit for a split second, and you feel this jump of acceleration and then the brakes kick in right away."

The automaker is recalling 437 thousand of the new Prius cars and other hybrids to fix the brakes.

The company''s president of American sales apologized on the company''s website.

BUG: Toyota.com

(Jim Lentz, Toyota President)

"I want to sincerely apologize to Toyota owners. I know that our recalls have caused many of you concern and for that I am truly sorry."

Toyota says recalled Prius owners will be notified by mail in the next few days of when and where they can bring their cars in to be

fixed.

(Ted Shaffrey, The Associated Press)

"Until very recently, Toyota had a fantastic reputation. The magazine Consumer Reports for the last six years has rated

the 2010 Prius one of their Top Picks among all new cars. It was rated on road tests, reliability and safety."

(Miami)

Many Toyota Dealers, like this one in Miami, say all the recalls are having a devastating effect on sales.

(Frank Marsala, Kendall Toyota)

"The biggest factor is the loss of sales, you know we have a fixed overhead here we have a lot of people on the payroll we have

advertising and process so, to cut your sales in half for 30 days is painful, but in the long run it will be a good thing for Toyota and Toyota dealers."

Trying to get ahead of the bad publicity, Toyota has been running TV commercials apologizing for their automobile''s problems.

NATS: "in recent days our company has not been living up to the standards you expect from us."

The commercial promises consumers it has stopped production of new cars until all problems are fixed.

Ted Shaffrey, The Associated Press, Springfield, New Jersey

LEADIN:

Toyota is banking on hydrogen fuel cells to achieve its goal of zero-emissions by 2050.

While electric vehicles that run on batteries are best suited for short urban commutes, Toyota believes hydrogen is the more practical energy choice of the future.

STORYLINE:

At the Motomachi car factory in this city named after Toyota, the usual robots with their swinging arms are missing.

Instead, workers intently fit parts into place by hand with craftsmanship-like care.

The big moment on the assembly line comes when bulbous yellow tanks of hydrogen are rolled over and delicately fitted into each car's underside.

While much of the world is going gung-ho for electric vehicles to help get rid of auto emissions and end reliance on fossil fuels, Japan's top automaker Toyota Motor Corp. is banking on hydrogen.

Toyota sells about 10 million vehicles a year around the world. It has sold only about 4,000 Mirai fuel cell vehicles since late 2014, roughly half of them outside Japan.

The Mirai, which means "future," is not cheap at 57,500 US dollars but Toyota loses money on each one. Still, the company's goal is to sell 30,000 fuel-cell vehicles a year by about 2020.

Toyota's chairman, Takeshi Uchiyamada, believes hydrogen is an ideal, stable fuel for a future low-carbon society.

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential," says Uchiyamada, known as "the father of the Prius," the world's top-selling hybrid car.

The Prius turned out to be a good bet for Toyota. The Mirai could be the same.

Hydrogen fuel cells don't suffer from limited range drawbacks of many electric vehicles. The Mirai can run for 312 miles (502 kilometers) per fuelling, under U.S. EPA conditions, and fuels as quickly as a regular car.

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)," says Uchiyamada.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

Producing the highly flammable gas and getting it into the vehicles requires energy. Ultimately, the idea is to convert energy from renewables like wind and solar power into hydrogen, or even make hydrogen from sewage waste.

Unlike a gas-powered internal combustion engine, the only byproducts from a fuel cell are electricity, heat and water. There are no emissions of pollutants that can cause global warming. Yet the energy unleashed is powerful: Hydrogen is the fuel that sends NASA rockets into space.

So fuel cells could be used to power cars, trains, buses, trucks and forklifts, and to provide electricity and heat for homes.

Detroit-based General Motors Co., Mercedes-Benz of Germany, Japan's Honda Motor Co. and Hyundai of South Korea have also developed fuel cell vehicles that are on the roads in extremely limited numbers.

The global stock of electric vehicles will soon surpass 2 million, according to the International Energy Agency. It's projected to climb to between 9 million-20 million by 2020. Fuel cell vehicles are scarcely a presence.

The Hydrogen Council, made up of 28 companies that are promoting hydrogen fuel, said in a report this week that it expects hydrogen to power about 10 to 15 million cars and 500,000 trucks by 2030. It also forecasts it will be widely used for industries, heating and power and power storage.

The group met this week in Bonn, on the sidelines of the COP23 U.N. meeting on the environment.

Joseph Capparella, a reporter from Car and Driver magazine covered Toyota's concept fuel cell vehicle at the Tokyo Motor Show last month.

He says the concept seems "possible" if the costs are reduced and the technology can be mass produced.

"So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle," says Capparella.

Toyota and other manufacturers pursuing hydrogen fuel cells face some significant hurdles. Japan has an ample 28,000 EV (electric vehicle) charging stations but only 92 hydrogen fuelling stations, and they are costly to build.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers," says Uchiyamada.

For many automakers, fuel cells are an area just for research, while EVs already are commercialised.

But Toyota's push towards hydrogen power could drive the technology to one day become mainstream.

Toyota city, Aichi Prefecture, Japan – 30 October 2017

1. Wide of hydrogen tank being placed into Mirai vehicle on assembly line

2. Close of workers fixing the tank

Tokyo, Japan – 18 November 2014

3. Various of the first model of Mirai on test run

4. Various of the display of how hydrogen works inside Mirai

Toyota city, Aichi Prefecture, Japan – 30 October 2017

5. Wide of Takeshi Uchiyamada looking at manufacturing process of Mirai

6. Close of the shirt of a worker, reading: (English) "Challenge Zero Emission 2050"

7. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.:

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential."

8. Wide of hydrogen tank being towed inside the plant

9. Mid of hydrogen tank being filled

10. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.: ++audio as incoming++

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)."

Tokyo, Japan – 25 October 2017

11. Setup shot of Joseph Capparella, Car and Driver magazine

12. SOUNDBITE (English) Joseph Capparella, Car and Driver magazine:

"I think it will depend a lot on if automakers are able to get the cost down because right now the technology is very expensive and difficult to develop. But, I think it's in its early stages. So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle."

Toyota city, Aichi Prefecture, Japan – 30 October 2017

13. Assembly line worker

14. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers."

Tokyo, Japan – 14 November 2017

15. Various of Mirai being filled up at Hydrogen station

LEADIN:

Toyota is banking on hydrogen fuel cells to achieve its goal of zero-emissions by 2050.

While electric vehicles that run on batteries are best suited for short urban commutes, Toyota believes hydrogen is the more practical energy choice of the future.

STORYLINE:

At the Motomachi car factory in this city named after Toyota, the usual robots with their swinging arms are missing.

Instead, workers intently fit parts into place by hand with craftsmanship-like care.

The big moment on the assembly line comes when bulbous yellow tanks of hydrogen are rolled over and delicately fitted into each car's underside.

While much of the world is going gung-ho for electric vehicles to help get rid of auto emissions and end reliance on fossil fuels, Japan's top automaker Toyota Motor Corp. is banking on hydrogen.

Toyota sells about 10 million vehicles a year around the world. It has sold only about 4,000 Mirai fuel cell vehicles since late 2014, roughly half of them outside Japan.

The Mirai, which means "future," is not cheap at 57,500 US dollars but Toyota loses money on each one. Still, the company's goal is to sell 30,000 fuel-cell vehicles a year by about 2020.

Toyota's chairman, Takeshi Uchiyamada, believes hydrogen is an ideal, stable fuel for a future low-carbon society.

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential," says Uchiyamada, known as "the father of the Prius," the world's top-selling hybrid car.

The Prius turned out to be a good bet for Toyota. The Mirai could be the same.

Hydrogen fuel cells don't suffer from limited range drawbacks of many electric vehicles. The Mirai can run for 312 miles (502 kilometers) per fuelling, under U.S. EPA conditions, and fuels as quickly as a regular car.

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)," says Uchiyamada.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

Producing the highly flammable gas and getting it into the vehicles requires energy. Ultimately, the idea is to convert energy from renewables like wind and solar power into hydrogen, or even make hydrogen from sewage waste.

Unlike a gas-powered internal combustion engine, the only byproducts from a fuel cell are electricity, heat and water. There are no emissions of pollutants that can cause global warming. Yet the energy unleashed is powerful: Hydrogen is the fuel that sends NASA rockets into space.

So fuel cells could be used to power cars, trains, buses, trucks and forklifts, and to provide electricity and heat for homes.

Detroit-based General Motors Co., Mercedes-Benz of Germany, Japan's Honda Motor Co. and Hyundai of South Korea have also developed fuel cell vehicles that are on the roads in extremely limited numbers.

The global stock of electric vehicles will soon surpass 2 million, according to the International Energy Agency. It's projected to climb to between 9 million-20 million by 2020. Fuel cell vehicles are scarcely a presence.

The Hydrogen Council, made up of 28 companies that are promoting hydrogen fuel, said in a report this week that it expects hydrogen to power about 10 to 15 million cars and 500,000 trucks by 2030. It also forecasts it will be widely used for industries, heating and power and power storage.

The group met this week in Bonn, on the sidelines of the COP23 U.N. meeting on the environment.

Joseph Capparella, a reporter from Car and Driver magazine covered Toyota's concept fuel cell vehicle at the Tokyo Motor Show last month.

He says the concept seems "possible" if the costs are reduced and the technology can be mass produced.

"So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle," says Capparella.

Toyota and other manufacturers pursuing hydrogen fuel cells face some significant hurdles. Japan has an ample 28,000 EV (electric vehicle) charging stations but only 92 hydrogen fuelling stations, and they are costly to build.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers," says Uchiyamada.

For many automakers, fuel cells are an area just for research, while EVs already are commercialised.

But Toyota's push towards hydrogen power could drive the technology to one day become mainstream.

Toyota city, Aichi Prefecture, Japan – 30 October 2017

1. Wide of hydrogen tank being placed into Mirai vehicle on assembly line

2. Close of workers fixing the tank

Y

Tokyo, Japan – 18 November 2014

3. Various of the first model of Mirai on test run

4. Various of the display of how hydrogen works inside Mirai

Toyota city, Aichi Prefecture, Japan – 30 October 2017

5. Wide of Takeshi Uchiyamada looking at manufacturing process of Mirai

6. Close of the shirt of a worker, reading: (English) "Challenge Zero Emission 2050"

7. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.:

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential."

8. Wide of hydrogen tank being towed inside the plant

9. Mid of hydrogen tank being filled

10. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.: ++audio as incoming++

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)."

Tokyo, Japan – 25 October 2017

11. Setup shot of Joseph Capparella, Car and Driver magazine

12. SOUNDBITE (English) Joseph Capparella, Car and Driver magazine:

"I think it will depend a lot on if automakers are able to get the cost down because right now the technology is very expensive and difficult to develop. But, I think it's in its early stages. So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle."

Toyota city, Aichi Prefecture, Japan – 30 October 2017

13. Assembly line worker

14. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers."

Tokyo, Japan – 14 November 2017

15. Various of Mirai being filled up at Hydrogen station

LEADIN:

Toyota is banking on hydrogen fuel cells to achieve its goal of zero-emissions by 2050.

While electric vehicles that run on batteries are best suited for short urban commutes, Toyota believes hydrogen is the more practical energy choice of the future.

STORYLINE:

At the Motomachi car factory in this city named after Toyota, the usual robots with their swinging arms are missing.

Instead, workers intently fit parts into place by hand with craftsmanship-like care.

The big moment on the assembly line comes when bulbous yellow tanks of hydrogen are rolled over and delicately fitted into each car's underside.

While much of the world is going gung-ho for electric vehicles to help get rid of auto emissions and end reliance on fossil fuels, Japan's top automaker Toyota Motor Corp. is banking on hydrogen.

Toyota sells about 10 million vehicles a year around the world. It has sold only about 4,000 Mirai fuel cell vehicles since late 2014, roughly half of them outside Japan.

The Mirai, which means "future," is not cheap at 57,500 US dollars but Toyota loses money on each one. Still, the company's goal is to sell 30,000 fuel-cell vehicles a year by about 2020.

Toyota's chairman, Takeshi Uchiyamada, believes hydrogen is an ideal, stable fuel for a future low-carbon society.

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential," says Uchiyamada, known as "the father of the Prius," the world's top-selling hybrid car.

The Prius turned out to be a good bet for Toyota. The Mirai could be the same.

Hydrogen fuel cells don't suffer from limited range drawbacks of many electric vehicles. The Mirai can run for 312 miles (502 kilometers) per fuelling, under U.S. EPA conditions, and fuels as quickly as a regular car.

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)," says Uchiyamada.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

Producing the highly flammable gas and getting it into the vehicles requires energy. Ultimately, the idea is to convert energy from renewables like wind and solar power into hydrogen, or even make hydrogen from sewage waste.

Unlike a gas-powered internal combustion engine, the only byproducts from a fuel cell are electricity, heat and water. There are no emissions of pollutants that can cause global warming. Yet the energy unleashed is powerful: Hydrogen is the fuel that sends NASA rockets into space.

So fuel cells could be used to power cars, trains, buses, trucks and forklifts, and to provide electricity and heat for homes.

Detroit-based General Motors Co., Mercedes-Benz of Germany, Japan's Honda Motor Co. and Hyundai of South Korea have also developed fuel cell vehicles that are on the roads in extremely limited numbers.

The global stock of electric vehicles will soon surpass 2 million, according to the International Energy Agency. It's projected to climb to between 9 million-20 million by 2020. Fuel cell vehicles are scarcely a presence.

The Hydrogen Council, made up of 28 companies that are promoting hydrogen fuel, said in a report this week that it expects hydrogen to power about 10 to 15 million cars and 500,000 trucks by 2030. It also forecasts it will be widely used for industries, heating and power and power storage.

The group met this week in Bonn, on the sidelines of the COP23 U.N. meeting on the environment.

Joseph Capparella, a reporter from Car and Driver magazine covered Toyota's concept fuel cell vehicle at the Tokyo Motor Show last month.

He says the concept seems "possible" if the costs are reduced and the technology can be mass produced.

"So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle," says Capparella.

Toyota and other manufacturers pursuing hydrogen fuel cells face some significant hurdles. Japan has an ample 28,000 EV (electric vehicle) charging stations but only 92 hydrogen fuelling stations, and they are costly to build.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers," says Uchiyamada.

For many automakers, fuel cells are an area just for research, while EVs already are commercialised.

But Toyota's push towards hydrogen power could drive the technology to one day become mainstream.

Toyota city, Aichi Prefecture, Japan – 30 October 2017

1. Wide of hydrogen tank being placed into Mirai vehicle on assembly line

2. Close of workers fixing the tank

Y

Tokyo, Japan – 18 November 2014

3. Various of the first model of Mirai on test run

4. Various of the display of how hydrogen works inside Mirai

Toyota city, Aichi Prefecture, Japan – 30 October 2017

5. Wide of Takeshi Uchiyamada looking at manufacturing process of Mirai

6. Close of the shirt of a worker, reading: (English) "Challenge Zero Emission 2050"

7. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.:

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential."

8. Wide of hydrogen tank being towed inside the plant

9. Mid of hydrogen tank being filled

10. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.: ++audio as incoming++

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)."

Tokyo, Japan – 25 October 2017

11. Setup shot of Joseph Capparella, Car and Driver magazine

12. SOUNDBITE (English) Joseph Capparella, Car and Driver magazine:

"I think it will depend a lot on if automakers are able to get the cost down because right now the technology is very expensive and difficult to develop. But, I think it's in its early stages. So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle."

Toyota city, Aichi Prefecture, Japan – 30 October 2017

13. Assembly line worker

14. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers."

Tokyo, Japan – 14 November 2017

15. Various of Mirai being filled up at Hydrogen station

SHOTLIST:

Tokyo, Japan - 9 May 2007

1. Wide of Katsuaki Watanabe, President of Toyota, walking into news conference

2. Cutaway of media

3. SOUNDBITE: (Japanese) Katsuaki Watanabe, President of Toyota:

"Rather than think about other companies, I feel that we must do our utmost to satisfy customers around the world. I believe that it is an important factor to put the utmost effort in trying to sell 8.89 (m) million cars. Different divisions within the company such as the development sector to marketing sector need to improve in quality. This would be our focus and something that cannot be missed. There is plenty left for us to do."

4. Various cutaways of news briefing

5. SOUNDBITE: (Japanese) Katsuaki Watanabe, President of Toyota:

"It concerns the internal issues of our company, but as you may see, we need to seek to resolve issues in development and marketing. We see them as opportunities even in difficult times, and we will strive to continue to achieve growth."

6. Various of Lexus cars displayed at Toyota showroom

7. Various of Prius, Toyota's hybrid car

FILE:

Tokyo, Japan - 19 October 2005

8. Zoom into model at General Motors auto show

9. Various of General Motors cars display at the motor show

FILE:

Lansing, Michigan - 15 February 2001

10. Various of General Motors assembly plant

STORYLINE:

Toyota's profit in the January-March quarter climbed nine-percent as the automaker marked its seventh straight fiscal year of record sales amid robust demand for its Corolla, Camry and Lexus models.

Toyota Motor Corporation, which beat General Motors (GM) in worldwide vehicle production and sales in the first quarter for the first time ever, reported a quarterly group profit of 440.1 (b) billion yen (3.67 (b) billion US dollars) from 404 (b) billion yen the same period the previous year.

Toyota's sales are surging as soaring gas prices boost the appeal of its models, which are reputed worldwide for fuel-efficiency, including gas-and-electric hybrids like the Prius.

Analysts say Toyota is growing so quickly it's just a matter of time before it overtakes problem-laden General Motors Corp. of the US to become the world's number-one automaker, a title that technically hinges on annual worldwide vehicle production.

Toyota's sales in the fiscal fourth quarter rose ten-percent to 6.3 (t) trillion yen (52.5 (b) billion US dollars) from 5.75 (t) trillion yen the previous year.

Detroit-based GM, the world's largest automaker the last 76 years, is seeing its US market share shrink, and has announced a restructuring plan to stem billions in losses.

Toyota President Katsuaki Watanabe was typically understated when asked about the prospects of beating GM.

"Rather than think about other companies, I feel that we must do our utmost to satisfy customers around the world," he said.

"There is plenty left for us to do," he added.

He said his company aims to boost sales in "every region" around the world, while acknowledging the auto industry remains tough, with many obstacles.

"We see them as opportunities, and we will strive to continue to achieve growth," he told reporters at a Tokyo hotel.

Toyota sold 2.35 (m) million vehicles worldwide in the January-March period, surpassing the 2.266 (m) million vehicles GM sold in the quarter.

Earlier this month, GM reported a 62 (m) million US dollars profit in the first three months of the year for a second consecutive quarter of black ink.

It lost 10.4 (b) billion US dollars in 2005 but underwent massive restructuring and trimmed its losses to two (b) billion US dollars in 2006.

There will only be a few hundred, and they won't be cheap, but Toyota is about to take its first small step into the unproven market for emissions-free, hydrogen-powered vehicles.

The world's largest automaker announced Tuesday that it will begin selling fuel cell cars in Japan on December 15, and in the US and Europe in mid-2015.

The sporty-looking, four-door Toyota Mirai will retail for 6,700,000 yen (57,600 US dollars) before taxes.

Toyota Motor Corp hopes to sell 400 in Japan and 300 in the rest of the world in the first year.

Fuel cell vehicles run on compressed hydrogen gas, which in the Mirai's case is stored in two tanks mounted underneath the vehicle.

They emit no exhaust, though fossil fuels are used in the production of hydrogen and to pressurise it. Both Honda and Hyundai have or are also experimenting with limited sales and leases of fuel cell cars.

Besides the relatively high cost, buyers will have to contend with finding fuel.

Only a few dozen hydrogen filling stations have been built worldwide, though governments are subsidising the construction of more.

It's an uncertain future that depends both on whether makers can bring down the price, and a wide-enough network of filling stations is built.

Sales will be limited to the primarily urban areas that have stations.

In Japan, with about 30 stations, that means the regions around Tokyo, Osaka and Nagoya cities in central and western Japan and the northern part of Kyushu island in the south.

A few stations have opened in California in the United States, and there are plans to build some in the Northeast. Germany and the United Kingdom are among European countries that have or plan to build them.

The first buyers are expected to be affluent people who are environmental aware, and governments and companies that want to go green.

The Mirai can travel 650 to 700 kilometers (400-435 miles) on its two tanks of hydrogen.

Hydrogen may be more expensive than gas initially, because there are so few customers but, over time, Toyota expects it will be cheaper to run a car on hydrogen than with gas.vehicles a year.

The company's Executive Vice President Mitsuhisa Kato said he was confident "its innovation will surpass the Prius."

Both Honda and Hyundai have or are also experimenting with limited sales and leases of fuel cell cars.

AP TELEVISION

Tokyo - 18 November 2014

1. Toyota's hydrogen-powered car - "Mirai" appearing on stage

2. SOUNDBITE (Japanese) Yoshikazu Tanaka, Toyota Motor Deputy Chief Engineer:

"It is a car of the next century, a car that leads to making a society use hydrogen energy. To realise this concept, we have put in all our advanced technology into the development. As a result, we believe we developed a car that is not only good for the environment, but it is also a vehicle that is fun, quiet, pleasurable and comfortable to drive."

3. Various of Toyota Mirai driving along streets

4. Toyota Motor Executive Vice President Mitsuhisa Kato on stage

5. SOUNDBITE (Japanese) Mitsuhisa Kato, Toyota Motor Executive Vice President:

"The FCV (fuel cell vehicle) - if hydrogen energy is once accepted, it will make a great difference in the society. I believe its innovation will surpass the Prius."

6. Logo on car reading (English): "Fuel Cell"

7. Various set up shots of Hans Greimel, auto analyst at Toyota's press conference venue

8. SOUNDBITE (English) Hans Greimel, Asia Editor of Automotive News:

"Well, they often say that the hydrogen fuel cell car is is kind of like the car of the future. But now we finally see the future gradually creeping closer. There hasn't been a lot of effort yet to really make a marketable retail-ready fuel cell car. But here we see Toyota taking a step in that direction where putting of a retail price on a car, which is something that's a little bit new. We're also putting volumes on a car, sales volumes on a car, that's also kind of a new direction. So we're seeing that the fuel cell, hydrogen-powered cars are becoming more of a... creeping closer to reality."

9. Various of exhibited Mirai with open bonnet

10. Fuel Cell logo

The new car on the market.

The world's largest automaker says it aims to sell up to 400-thousand units globally a year of the new-look Prius.

Akio Toyoda, the grandson of the company's founder, and the incoming president of Toyota Motor Corporation, drove the new model onto a stage at a packed Tokyo showroom.

He said the car was eco-friendly and that driving it had a similar impact on emission cuts as planting trees "across land 10 times the size of Tokyo".

Toyoda, 53, was tapped in January to take the helm at the world's biggest automaker, the first time in 14 years it has turned to the charisma of its founding roots for top leadership, mainly to bring employees and affiliates together and steer the automaker through deep troubles.

Both Toyoda's presence and new Prius are symbolic of Toyota Motor Corporation's pursuit of a turnaround from its worst annual loss since its 1937 founding.

The Prius, now in its third generation since its 1997 introduction, is the best-selling hybrid in the world, racking up a cumulative 1.256 (m) million units sold in more than 40 nations and regions.

But now Toyota faces a challenge from Honda Motor Co., whose more cheaply priced Insight has sold briskly since it was introduced in Japan in February.

In April, the Insight ranked as the top-selling vehicle in Japan, the first time a hybrid clinched that spot.

Toyota said its Japan prices for the Prius would start at 2.05 (m) million yen, or about 21,600 US dollars at current exchange rates, less than its predecessor model.

But in an unusual move aimed at competing against the Insight, Toyota also said it will continue to sell the current Prius in Japan, and cut its price.

It targets rental and corporate customers, and will sell for 1.89 (m) million yen, the same price as the Insight.

Toyota had already given the US prices for the 2010 Prius, starting at 22,000 US dollars, unchanged from the base price for the 2009 model.

It is also promising a more basic US model as well for later this year starting at 21,000 US dollars.

The new Prius gets a combined 50 miles per gallon (mpg), compared with 46 mpg for the 2009 model, according to Toyota.

Toyota is promising 38 kilometres per litre, which converts to 90 miles per gallon, in Japan, for the latest Prius.

Toshio Aritake, an auto analyst at the showroom in Tokyo called the Prius "very competitive."

SHOTLIST

Tokyo, May 18th

1. Zoom out from Prius logo to hybrid car, incoming president of Toyota Motor Corporation getting out of it and walking out on podium

2. Photographers

3. SOUNDBITE (Japanese) Akio Toyoda, Incoming president of Toyota Motor Corporation:

"We contribute to ecology as it (Prius) has the same impact on emission cuts as planting trees would across land 10 times the size of Tokyo."

4. Auto analyst Toshio Aritake standing by car

5. SOUNDBITE (English) Toshio Aritake, Auto analyst:

"I think it's going to be very, very competitive in terms of pricing and whatever it has to offer. I haven't seen the inside yet. But it looks extremely competitive, and that's something no other manufacturers at this time can match in terms of quality and pricing."

6. Close of hybrid logo

7. Wide of new Prius car

8. Close up of new Prius car's bonnet

9. Close of Toyota logo with hybrid synergy drive panel

10. Engine

LEADIN

Toyota has rolled out the revamped Prius in Tokyo.

The company's in confident mood, saying it already has 80-thousand advance orders in Japan for the remodelled hybrid, amid intensifying competition with Honda's rival offering the Insight.