LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEADIN:

Toyota gave the automotive industry a hydrogen-powered kick at the International CES event in Las Vegas.

The Japanese car manufacturers announced they're set to make available thousands of hydrogen fuel cell patents royalty-free, in a bid to encourage the industry.

Toyota's new sporty-looking hydrogen-powered 'Mirai' is the backdrop for the Japanese auto makers press event at the International CES in Las Vegas.

Bob Carter, who is Senior Vice President of automotive operations at Toyota, explains the mechanics of the vehicle.

"The Toyota Mirai is a mid-sized, four-door sedan - its front wheels are driven by electric motors. The electricity that powers the motors is made on-board, on-demand, as needed by simply combining hydrogen with oxygen, producing zero emissions, other than water vapour."

In the middle of his speech - a moment of drama as the power cut.

"I got you covered," assured Carter, as he connected a wire from the Mirai to re-boot the power in the briefing room and light up a mock-up home on stage.

"This Mirai is capable of supplying enough energy to power your home essentials as well as all of your consumer electronics in an average home for up to a week, in the event of an emergency," explains Carter.

But the high-profile event wasn't about announcing a new vehicle or component, but about giving something away.

In a bid to encourage the hydrogen auto industry to flourish, Carter announced that Toyota is set to invite royalty-free use of approximately 5,680 fuel cell related patents.

That includes critical technologies developed for the new 'Mirai' - which means "the future" in Japanese.

The list includes approximately 1,970 patents related to fuel cell stacks, 290 associated with high-pressure hydrogen tanks, 3,350 related to fuel cell systems' software control and 70 patents related to hydrogen production and supply.

By releasing these patents, Toyota are hoping to encourage the industry to flourish.

"It's obvious that there can be a higher societal value in openly sharing our IP," says Carter.

"By eliminating the traditional corporate boundaries, we can speed the metabolism of everyone's research and development and move into a future of mobility, quicker, more effectively and more economically."

The Toyota executive ended his speech with a quote from former President Abraham Lincoln.

"'The best way to predict the future, is to create it'. And that's what we're doing at Toyota."

Toyota unveiled the 'Mirai' - their first ever hydrogen-powered vehicle - at a press event in Tokyo in November.

The success of the vehicle and other hydrogen cars depends on an infrastructure growing to encourage drivers to buy them.

Other Asian automakers, Honda and Hyundai, are also experimenting with limited sales and leases of fuel cell cars.

Automotive tech is set to be a big talking point at this year's International CES event in Las Vegas.

A variety of self-driving cars and integrated dashboards will demonstrate how seriously the car industry considers putting smart tech into their vehicles.

A record 10 automotive manufacturers are set to exhibit at the event including Toyota, Ford, BMW, Audi and Mercedes.

Automotive exhibits will cover over 165,000 square feet of event space, 17 percent more than last year.

The International Consumer Electronics Show (CES) will run 6-9 January 2015.

The annual technology event is set to showcase over 3,500 exhibitors including big tech companies like Sony, Samsung and LG.

AP Television

Las Vegas, US - 5 January 2015

1. Various of hydrogen-powered Toyota 'Mirai' vehicle

2. SOUNDBITE: (English) Bob Carter, Senior Vice President, Toyota Motor Sales, Automotive Operations:

"'The future' is what the 'Mirai' means in Japanese, and it's arriving in October this year in the US. The Toyota Mirai is a mid-sized, four-door sedan - its front wheels are driven by electric motors. The electricity that powers the motors is made on-board, on-demand, as needed by simply combining hydrogen with oxygen, producing zero emissions, other than water vapour. Unlike other electric cars that rely on large batteries for power, this Mirai can be re-fuelled, as the doctor (Michio Kaku) said, in three to five minutes and travels up about 300 miles on a single fill-up. It will start up in the morning at minus 30 degrees Centigrade, below zero, and as many of you have already heard...(power cuts out) Wait just a moment, this happened in rehearsal - I got you covered (connects vehicle to power 'home' on stage). Now, as I was saying, as many of you already know - this Mirai is capable of supplying enough energy to power your home essentials as well as all of your consumer electronics in an average home for up to a week, in the event of an emergency."

3. SOUNDBITE: (English) Bob Carter, Senior Vice President, Toyota Motor Sales, Automotive Operations:

"Traditionally, intellectual properties are fiercely guarded, because they have great monetary value. But with programmes like the CSRC (Collaborative Safety Research Centre) Steve and our patent announcements today - it's obvious that there can be a higher societal value in openly sharing our IP. By eliminating the traditional corporate boundaries, we can speed the metabolism of everyone's research and development and move into a future of mobility, quicker, more effectively and more economically. Indeed, I believe that today marks a turning point in automotive history. I'm going to close with a quote that captures the idea from President Abraham Lincoln, who said: 'The best way to predict the future, is to create it'. And that's what we're doing at Toyota."

4. Close of screen reading: "Toyota. #ToyotaMirai"

5. Wide of Carter on stage, UPSOUND: (English) "Please accept my thanks for all of you coming and I hope you enjoy CES tomorrow. Good afternoon"; applause

LEADIN:

Toyota is banking on hydrogen fuel cells to achieve its goal of zero-emissions by 2050.

While electric vehicles that run on batteries are best suited for short urban commutes, Toyota believes hydrogen is the more practical energy choice of the future.

STORYLINE:

At the Motomachi car factory in this city named after Toyota, the usual robots with their swinging arms are missing.

Instead, workers intently fit parts into place by hand with craftsmanship-like care.

The big moment on the assembly line comes when bulbous yellow tanks of hydrogen are rolled over and delicately fitted into each car's underside.

While much of the world is going gung-ho for electric vehicles to help get rid of auto emissions and end reliance on fossil fuels, Japan's top automaker Toyota Motor Corp. is banking on hydrogen.

Toyota sells about 10 million vehicles a year around the world. It has sold only about 4,000 Mirai fuel cell vehicles since late 2014, roughly half of them outside Japan.

The Mirai, which means "future," is not cheap at 57,500 US dollars but Toyota loses money on each one. Still, the company's goal is to sell 30,000 fuel-cell vehicles a year by about 2020.

Toyota's chairman, Takeshi Uchiyamada, believes hydrogen is an ideal, stable fuel for a future low-carbon society.

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential," says Uchiyamada, known as "the father of the Prius," the world's top-selling hybrid car.

The Prius turned out to be a good bet for Toyota. The Mirai could be the same.

Hydrogen fuel cells don't suffer from limited range drawbacks of many electric vehicles. The Mirai can run for 312 miles (502 kilometers) per fuelling, under U.S. EPA conditions, and fuels as quickly as a regular car.

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)," says Uchiyamada.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

Producing the highly flammable gas and getting it into the vehicles requires energy. Ultimately, the idea is to convert energy from renewables like wind and solar power into hydrogen, or even make hydrogen from sewage waste.

Unlike a gas-powered internal combustion engine, the only byproducts from a fuel cell are electricity, heat and water. There are no emissions of pollutants that can cause global warming. Yet the energy unleashed is powerful: Hydrogen is the fuel that sends NASA rockets into space.

So fuel cells could be used to power cars, trains, buses, trucks and forklifts, and to provide electricity and heat for homes.

Detroit-based General Motors Co., Mercedes-Benz of Germany, Japan's Honda Motor Co. and Hyundai of South Korea have also developed fuel cell vehicles that are on the roads in extremely limited numbers.

The global stock of electric vehicles will soon surpass 2 million, according to the International Energy Agency. It's projected to climb to between 9 million-20 million by 2020. Fuel cell vehicles are scarcely a presence.

The Hydrogen Council, made up of 28 companies that are promoting hydrogen fuel, said in a report this week that it expects hydrogen to power about 10 to 15 million cars and 500,000 trucks by 2030. It also forecasts it will be widely used for industries, heating and power and power storage.

The group met this week in Bonn, on the sidelines of the COP23 U.N. meeting on the environment.

Joseph Capparella, a reporter from Car and Driver magazine covered Toyota's concept fuel cell vehicle at the Tokyo Motor Show last month.

He says the concept seems "possible" if the costs are reduced and the technology can be mass produced.

"So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle," says Capparella.

Toyota and other manufacturers pursuing hydrogen fuel cells face some significant hurdles. Japan has an ample 28,000 EV (electric vehicle) charging stations but only 92 hydrogen fuelling stations, and they are costly to build.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers," says Uchiyamada.

For many automakers, fuel cells are an area just for research, while EVs already are commercialised.

But Toyota's push towards hydrogen power could drive the technology to one day become mainstream.

Toyota city, Aichi Prefecture, Japan – 30 October 2017

1. Wide of hydrogen tank being placed into Mirai vehicle on assembly line

2. Close of workers fixing the tank

Tokyo, Japan – 18 November 2014

3. Various of the first model of Mirai on test run

4. Various of the display of how hydrogen works inside Mirai

Toyota city, Aichi Prefecture, Japan – 30 October 2017

5. Wide of Takeshi Uchiyamada looking at manufacturing process of Mirai

6. Close of the shirt of a worker, reading: (English) "Challenge Zero Emission 2050"

7. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.:

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential."

8. Wide of hydrogen tank being towed inside the plant

9. Mid of hydrogen tank being filled

10. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.: ++audio as incoming++

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)."

Tokyo, Japan – 25 October 2017

11. Setup shot of Joseph Capparella, Car and Driver magazine

12. SOUNDBITE (English) Joseph Capparella, Car and Driver magazine:

"I think it will depend a lot on if automakers are able to get the cost down because right now the technology is very expensive and difficult to develop. But, I think it's in its early stages. So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle."

Toyota city, Aichi Prefecture, Japan – 30 October 2017

13. Assembly line worker

14. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers."

Tokyo, Japan – 14 November 2017

15. Various of Mirai being filled up at Hydrogen station

LEADIN:

Toyota is banking on hydrogen fuel cells to achieve its goal of zero-emissions by 2050.

While electric vehicles that run on batteries are best suited for short urban commutes, Toyota believes hydrogen is the more practical energy choice of the future.

STORYLINE:

At the Motomachi car factory in this city named after Toyota, the usual robots with their swinging arms are missing.

Instead, workers intently fit parts into place by hand with craftsmanship-like care.

The big moment on the assembly line comes when bulbous yellow tanks of hydrogen are rolled over and delicately fitted into each car's underside.

While much of the world is going gung-ho for electric vehicles to help get rid of auto emissions and end reliance on fossil fuels, Japan's top automaker Toyota Motor Corp. is banking on hydrogen.

Toyota sells about 10 million vehicles a year around the world. It has sold only about 4,000 Mirai fuel cell vehicles since late 2014, roughly half of them outside Japan.

The Mirai, which means "future," is not cheap at 57,500 US dollars but Toyota loses money on each one. Still, the company's goal is to sell 30,000 fuel-cell vehicles a year by about 2020.

Toyota's chairman, Takeshi Uchiyamada, believes hydrogen is an ideal, stable fuel for a future low-carbon society.

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential," says Uchiyamada, known as "the father of the Prius," the world's top-selling hybrid car.

The Prius turned out to be a good bet for Toyota. The Mirai could be the same.

Hydrogen fuel cells don't suffer from limited range drawbacks of many electric vehicles. The Mirai can run for 312 miles (502 kilometers) per fuelling, under U.S. EPA conditions, and fuels as quickly as a regular car.

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)," says Uchiyamada.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

Producing the highly flammable gas and getting it into the vehicles requires energy. Ultimately, the idea is to convert energy from renewables like wind and solar power into hydrogen, or even make hydrogen from sewage waste.

Unlike a gas-powered internal combustion engine, the only byproducts from a fuel cell are electricity, heat and water. There are no emissions of pollutants that can cause global warming. Yet the energy unleashed is powerful: Hydrogen is the fuel that sends NASA rockets into space.

So fuel cells could be used to power cars, trains, buses, trucks and forklifts, and to provide electricity and heat for homes.

Detroit-based General Motors Co., Mercedes-Benz of Germany, Japan's Honda Motor Co. and Hyundai of South Korea have also developed fuel cell vehicles that are on the roads in extremely limited numbers.

The global stock of electric vehicles will soon surpass 2 million, according to the International Energy Agency. It's projected to climb to between 9 million-20 million by 2020. Fuel cell vehicles are scarcely a presence.

The Hydrogen Council, made up of 28 companies that are promoting hydrogen fuel, said in a report this week that it expects hydrogen to power about 10 to 15 million cars and 500,000 trucks by 2030. It also forecasts it will be widely used for industries, heating and power and power storage.

The group met this week in Bonn, on the sidelines of the COP23 U.N. meeting on the environment.

Joseph Capparella, a reporter from Car and Driver magazine covered Toyota's concept fuel cell vehicle at the Tokyo Motor Show last month.

He says the concept seems "possible" if the costs are reduced and the technology can be mass produced.

"So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle," says Capparella.

Toyota and other manufacturers pursuing hydrogen fuel cells face some significant hurdles. Japan has an ample 28,000 EV (electric vehicle) charging stations but only 92 hydrogen fuelling stations, and they are costly to build.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers," says Uchiyamada.

For many automakers, fuel cells are an area just for research, while EVs already are commercialised.

But Toyota's push towards hydrogen power could drive the technology to one day become mainstream.

Toyota city, Aichi Prefecture, Japan – 30 October 2017

1. Wide of hydrogen tank being placed into Mirai vehicle on assembly line

2. Close of workers fixing the tank

Y

Tokyo, Japan – 18 November 2014

3. Various of the first model of Mirai on test run

4. Various of the display of how hydrogen works inside Mirai

Toyota city, Aichi Prefecture, Japan – 30 October 2017

5. Wide of Takeshi Uchiyamada looking at manufacturing process of Mirai

6. Close of the shirt of a worker, reading: (English) "Challenge Zero Emission 2050"

7. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.:

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential."

8. Wide of hydrogen tank being towed inside the plant

9. Mid of hydrogen tank being filled

10. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.: ++audio as incoming++

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)."

Tokyo, Japan – 25 October 2017

11. Setup shot of Joseph Capparella, Car and Driver magazine

12. SOUNDBITE (English) Joseph Capparella, Car and Driver magazine:

"I think it will depend a lot on if automakers are able to get the cost down because right now the technology is very expensive and difficult to develop. But, I think it's in its early stages. So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle."

Toyota city, Aichi Prefecture, Japan – 30 October 2017

13. Assembly line worker

14. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers."

Tokyo, Japan – 14 November 2017

15. Various of Mirai being filled up at Hydrogen station

LEADIN:

Toyota is banking on hydrogen fuel cells to achieve its goal of zero-emissions by 2050.

While electric vehicles that run on batteries are best suited for short urban commutes, Toyota believes hydrogen is the more practical energy choice of the future.

STORYLINE:

At the Motomachi car factory in this city named after Toyota, the usual robots with their swinging arms are missing.

Instead, workers intently fit parts into place by hand with craftsmanship-like care.

The big moment on the assembly line comes when bulbous yellow tanks of hydrogen are rolled over and delicately fitted into each car's underside.

While much of the world is going gung-ho for electric vehicles to help get rid of auto emissions and end reliance on fossil fuels, Japan's top automaker Toyota Motor Corp. is banking on hydrogen.

Toyota sells about 10 million vehicles a year around the world. It has sold only about 4,000 Mirai fuel cell vehicles since late 2014, roughly half of them outside Japan.

The Mirai, which means "future," is not cheap at 57,500 US dollars but Toyota loses money on each one. Still, the company's goal is to sell 30,000 fuel-cell vehicles a year by about 2020.

Toyota's chairman, Takeshi Uchiyamada, believes hydrogen is an ideal, stable fuel for a future low-carbon society.

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential," says Uchiyamada, known as "the father of the Prius," the world's top-selling hybrid car.

The Prius turned out to be a good bet for Toyota. The Mirai could be the same.

Hydrogen fuel cells don't suffer from limited range drawbacks of many electric vehicles. The Mirai can run for 312 miles (502 kilometers) per fuelling, under U.S. EPA conditions, and fuels as quickly as a regular car.

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)," says Uchiyamada.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

Producing the highly flammable gas and getting it into the vehicles requires energy. Ultimately, the idea is to convert energy from renewables like wind and solar power into hydrogen, or even make hydrogen from sewage waste.

Unlike a gas-powered internal combustion engine, the only byproducts from a fuel cell are electricity, heat and water. There are no emissions of pollutants that can cause global warming. Yet the energy unleashed is powerful: Hydrogen is the fuel that sends NASA rockets into space.

So fuel cells could be used to power cars, trains, buses, trucks and forklifts, and to provide electricity and heat for homes.

Detroit-based General Motors Co., Mercedes-Benz of Germany, Japan's Honda Motor Co. and Hyundai of South Korea have also developed fuel cell vehicles that are on the roads in extremely limited numbers.

The global stock of electric vehicles will soon surpass 2 million, according to the International Energy Agency. It's projected to climb to between 9 million-20 million by 2020. Fuel cell vehicles are scarcely a presence.

The Hydrogen Council, made up of 28 companies that are promoting hydrogen fuel, said in a report this week that it expects hydrogen to power about 10 to 15 million cars and 500,000 trucks by 2030. It also forecasts it will be widely used for industries, heating and power and power storage.

The group met this week in Bonn, on the sidelines of the COP23 U.N. meeting on the environment.

Joseph Capparella, a reporter from Car and Driver magazine covered Toyota's concept fuel cell vehicle at the Tokyo Motor Show last month.

He says the concept seems "possible" if the costs are reduced and the technology can be mass produced.

"So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle," says Capparella.

Toyota and other manufacturers pursuing hydrogen fuel cells face some significant hurdles. Japan has an ample 28,000 EV (electric vehicle) charging stations but only 92 hydrogen fuelling stations, and they are costly to build.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers," says Uchiyamada.

For many automakers, fuel cells are an area just for research, while EVs already are commercialised.

But Toyota's push towards hydrogen power could drive the technology to one day become mainstream.

Toyota city, Aichi Prefecture, Japan – 30 October 2017

1. Wide of hydrogen tank being placed into Mirai vehicle on assembly line

2. Close of workers fixing the tank

Y

Tokyo, Japan – 18 November 2014

3. Various of the first model of Mirai on test run

4. Various of the display of how hydrogen works inside Mirai

Toyota city, Aichi Prefecture, Japan – 30 October 2017

5. Wide of Takeshi Uchiyamada looking at manufacturing process of Mirai

6. Close of the shirt of a worker, reading: (English) "Challenge Zero Emission 2050"

7. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.:

"Upon thinking of what will become the energy of the future, we have been debating both within Japan and internationally about what kind of energy should be our option. There are two main points we need to consider. First, how to realize a low-carbon society to create a society with less CO2 emissions. The second point is to ensure a stable energy supply for the future. In this light, hydrogen holds tremendous potential."

8. Wide of hydrogen tank being towed inside the plant

9. Mid of hydrogen tank being filled

10. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.: ++audio as incoming++

"It (Hydrogen FCV) certainly has more convenience for users (in comparison to electric vehicles), meaning driving range is much longer and there is not much of difference in time to fill in hydrogen with the conventional gasoline cars. I think that is one of the major features (for hydrogen fuel cell vehicles)."

Tokyo, Japan – 25 October 2017

11. Setup shot of Joseph Capparella, Car and Driver magazine

12. SOUNDBITE (English) Joseph Capparella, Car and Driver magazine:

"I think it will depend a lot on if automakers are able to get the cost down because right now the technology is very expensive and difficult to develop. But, I think it's in its early stages. So, you know, it seems to be possible if it could be streamlined into a more affordable and mass producible technology then, it might be able to catch on but it's hard to say because our society is so deeply entrenched in, what we already know, which is gasoline and electric. So, to enact such a broad shift in the mind of consumers, I think it's a difficult obstacle."

Toyota city, Aichi Prefecture, Japan – 30 October 2017

13. Assembly line worker

14. SOUNDBITE (Japanese) Takeshi Uchiyamada, Chairman, Toyota Motor Corp.

"Hydrogen society is something all the players need to work together in order to create it. So, it will need lots of fathers and mothers."

Tokyo, Japan – 14 November 2017

15. Various of Mirai being filled up at Hydrogen station

Cars that run on hydrogen and exhaust only water vapor are emerging to challenge electric vehicles as the world's transportation of the future.

At the Los Angeles Auto Show Wednesday, Honda and Hyundai automakers unveiled hydrogen fuel cell vehicles to be delivered to the general public as early as next spring.

Toyota promised a mass-produced fuel cell car by 2015 at the Tokyo car show earlier.

Hyundai Motor Co. will be the first to the mass market in the U.S. It unveiled a hydrogen-powered Tucson small SUV that will be leased to consumers for $499 per month for three years with $3,000 down.

Hydrogen cars are appealing because unlike electric vehicles, they have the range of a typical gasoline car and can be refueled quickly. Experts say the industry also has overcome safety and reliability concerns that have hindered distribution in the past.

But hydrogen cars still have a glaring downside � refueling stations are scarce, and costly to build.

Consumers can expect costs in line with some luxury models.

Hyundai is offering to pay the hydrogen and maintenance costs. The company will start leasing in the Los Angeles area, where most of the state's nine fueling stations are located. California lawmakers have allocated $100 million to build 100 more. Honda wouldn't reveal any pricing details.

Hydrogen cars, experts say, have an advantage over battery-powered electric cars because drivers don't have to worry about running out of electricity and having to wait hours for recharging.

Hydrogen fuel cells use a complex chemical process to separate electrons and protons in hydrogen gas molecules. The electrons power a car's electric motor, which turns the wheels.

Since the hydrogen isn't burned, there's no pollution. Instead, oxygen also is pumped into the system, and when it meets the hydrogen ions and electrons, that creates water and heat. The only byproduct is water.

A fuel cell produces only about one volt of electricity, so many are stacked to generate enough juice.

Toyota said its new fuel cell vehicle will go on sale in Japan in 2015 and within a year later in Europe and U.S.

Toyota's fuel cell car is a "concept" model called FCV that looks like a sleeker Prius gas-electric hybrid.

Honda, which has leased about two-dozen fuel cell cars since 2005, took the wraps off a futuristic-looking FCEV concept vehicle in Los Angeles.

Honda executives predict that it will take five years for the hydrogen refueling stations to reach significant numbers outside California, and up to 25 years to go nationwide.

But skeptics say hydrogen fueling stations are more expensive than electric car charging stations, partly because electricity is almost everywhere and new and safe ways for producing, storing and transferring

hydrogen will be needed.

AP TELEVISION

Wednesday, November 20, 2013

Los Angeles, California

1. Wide, convention floor at Los Angeles Auto Show

2. Wide, pan across cars covered with fabric waiting to be revealed

3. Wide, Chevrolet logo advertising new "Colorado" mid-size pickup truck

4. Medium, smoke and colored lights around new Subaru WRX, silky fabric slides off to unveil new car model in cherry red

5. Medium low, man peers in driver's side door of Subaru WRX

6. Wide, Honda stage with water and lights and concept car under wraps

7. Medium, screen above stage reads reads "Honda FCEV Concept"

8. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co.

"Today we want to focus on what we believe has the potential to become the ultimate solution to realizing ultra-low carbon mobility. And that is the fuel cell electric vehicle."

9. Wide, Iwamura speaks on stage in front of veiled concept car

10. Tight, rear bumper of concept car as Iwarmura walks in front

11. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co."The Honda FCEV concept!" (wide, fabric is whisked off car and music swells)

12. Wide, Honda sign on convention floor

13. Medium, woman tries to open door on concept car

14. Medium, man takes photo of car with cell phone

15. Tight, rear license plate pan up to Honda logo on rear bumper

16. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "Hydrogen fuel cells basically mix hydrogen and oxygen together, separate out the electrons and produce the electricity on board. In actuality, a hydrogen fuel cell car is an electric vehicle."

17. Tight, front of Honda concept car, zoom out to entire car

18. Tight, Honda insignia on front of car

19. Medium, photographer takes photo of car 20. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "The way Hyundai for instance tests its fuel cell tank? They light the car on fire. They've burnt up entire fuel cell vehicles to see what happens.

The pressure vent on the tank releases, the hydrogen goes up in a fan shape, it burns like a butane lighter, straight up in the air. And it dissipates in a couple of minutes."

21. Tight, curves on concept car, zoom out to entire car

22. Tight, Iwamura speaks to Japanese reporters

23. Medium pan, concept car

24. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "It's a more compact package and it's lighter than a big battery pack that you need for a plug-in electric vehicle."

25. Wide, audience waiting for Hyundai press conference

26. Medium, people at Hyundai presser

27. Wide, Hyundai Tucson ix35 hydrogen fuel cell compact SUV spinning slowly

28. Tight, Hyundai fuel cell vehicle spinning 29. Wide, Hyundai stage

30. SOUNDBITE (English) John Krafcik, President and CEO, Hyundai Motor America "You've got driving range of up to 300 miles. You can refuel them in just a few minutes. And there's endless choice in size and configuration.

That's because it's more space- and weight-efficient to multiply the number of fuel cells than it is to multiply the number of batteries."

31. Wide, Krafcik on stage

32. Medium, Hyundai Tucson compact SUV

33. Wide, Toyota display at convention

34. Tight, Toyota sign

35. Tight zoom out to medium, worker polishing Dodge Challenger anniversary edition

36. Medium, model in white dress and boots with Dodge Challenger

FOR CLEAN VERSION SEE STORY NUMBER: 4038307

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

FOR CLEAN VERSION SEE STORY NUMBER: 4038307

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

AP Television

Busan, South Korea - 2 June, 2016

1. Pan right and pull of Kia's K7 Hybrid Electric Vehicle (HEV) driving onto the stage for its world premiere

2. Pan from the bonnet of K5 Plug-in Hybrid Electric Vehicle (PHEV) to the body

3. Wide of K7 HEV and K5 PHEV

4. Wide of K5 PHEV on the stage

5. Close Tilt down from 'KIA' emblem on K5 PHEV to 'K5 Plug-in hybrid'

6. Rear side view of K5 PHEV

7. Close of 'ECO plug-in' sign on K5 PHEV

8. SOUNDBITE: (Korean) Seo Bowon, Director of Domestic Marketing Group of Kia Motors Corporation:

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million Won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million Won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of a medium sized sedan."

9. Wide of Autonomous Vehicle Soul Electric Vehicle (EV) which is based on the first Korean electric car self-driving to the stage

10. Close of empty diver's seat of Autonomous Vehicle Soul EV

11. Wide of Autonomous Vehicle Soul EV arriving to the stage

12. Pan right of Senior Vice President of Electronics Technology Centre of Hyundai Motor Group Park Dong-il getting out of Autonomous Vehicle Soul EV and walking to the stage

13. Wide of Park presenting 'Improved ADAS (Advanced Driver Assistance Sysyems)' which includes Highway driving information system, Remote smart control system and Anti-collision system

14. SOUNDBITE: (Korean) Park Dong-il, Senior Vice President of Electronics Technology Centre of Hyundai-Kia Motor Group:

"What Kia pursues is putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicles and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure. "

15. Wide of Toyota's first mass production type of hydrogen Fuel Cell Vehicle (FCV) Mirai being unveiled to the press, which is a Korean premier

16. Close of 'Mirai' sign on the front of Mirai FCV

17. Mid of Mirai FCV on the stage

18. Wide of Mirai FCV on the stage

19. Wide of CEO of Korea Toyota Motor Yoshida Akihisa with Mirai FCV on the stage

20. Front three quarters view of Mirai FCV

21. Close of 'FUELCELL' on Mirai FCV

22. SOUNDBITE: (Korean) Kang Dae Hwan, Director of Korea Toyota operation:

"Through applying the Fuel Cell (FC) system that is combined of the hybrid technology and the fuel cell technology, which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkably environmentally friendly (driving) that does not emit carbon dioxide or environmental pollutants, and it can run for 650 kilometres on three minutes of hydrogen refuelling."

23. Wide of Genesis's second model of large sedan G80 and G80 Sport being disclosed to the press which is a world premiere

24. Pan from G80 to G80 Sport on the stage

25. Wide of executive director of Genesis strategy Manfred Fitzgerald and Head of Genesis design Luc Donckerwolke presenting on the stage

26. Tilt up from the front of G80 to the body

27. Front three quarters of G80

28. Pan right from the front of G80 to the body

29. Close of the driver's seat of G80

30. Various details inside G80

31. Rear view of G80

32. SOUNDBITE: (English) Manfred Fitzgerald, executive director of Genesis strategy

"It's not only about products. Obviously, that is the core of our activities making fascinating products. So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of the G80 and there will be also following as you might know the G70 and other vehicles and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there."

33. Close of Genesis emblem on G80 Sport

34. G80 Sport on the stage

35. Front of G80 Sport

36. Close of 'G80 Sport' badge on the back of G80 Sport

37. Pan right from the back to the side of G80 Sport

38. Various of Genesis exhibition hall

39. Mid of Mini Convertible at Mini cooper exhibition hall

40. Wide of Busan motor exhibition hall

LENGTH: 5:05

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

Busan, South Korea - 2 June, 2016

1. Pan right and pull of Kia's K7 Hybrid Electric Vehicle (HEV) driving onto the stage for its world premiere

2. Pan from the bonnet of K5 Plug-in Hybrid Electric Vehicle (PHEV) to the body

3. Wide of K7 HEV and K5 PHEV

4. Wide of K5 PHEV on the stage

5. Close Tilt down from 'KIA' emblem on K5 PHEV to 'K5 Plug-in hybrid'

6. Rear side view of K5 PHEV

7. Close of 'ECO plug-in' sign on K5 PHEV

8. SOUNDBITE: (Korean) Seo Bowon, Director of Domestic Marketing Group of Kia Motors Corporation:

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million Won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million Won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of a medium sized sedan."

9. Wide of Autonomous Vehicle Soul Electric Vehicle (EV) which is based on the first Korean electric car self-driving to the stage

10. Close of empty diver's seat of Autonomous Vehicle Soul EV

11. Wide of Autonomous Vehicle Soul EV arriving to the stage

12. Pan right of Senior Vice President of Electronics Technology Centre of Hyundai Motor Group Park Dong-il getting out of Autonomous Vehicle Soul EV and walking to the stage

13. Wide of Park presenting 'Improved ADAS (Advanced Driver Assistance Sysyems)' which includes Highway driving information system, Remote smart control system and Anti-collision system

14. SOUNDBITE: (Korean) Park Dong-il, Senior Vice President of Electronics Technology Centre of Hyundai-Kia Motor Group:

"What Kia pursues is putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicles and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure. "

15. Wide of Toyota's first mass production type of hydrogen Fuel Cell Vehicle (FCV) Mirai being unveiled to the press, which is a Korean premier

16. Close of 'Mirai' sign on the front of Mirai FCV

17. Mid of Mirai FCV on the stage

18. Wide of Mirai FCV on the stage

19. Wide of CEO of Korea Toyota Motor Yoshida Akihisa with Mirai FCV on the stage

20. Front three quarters view of Mirai FCV

21. Close of 'FUELCELL' on Mirai FCV

22. SOUNDBITE: (Korean) Kang Dae Hwan, Director of Korea Toyota operation:

"Through applying the Fuel Cell (FC) system that is combined of the hybrid technology and the fuel cell technology, which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkably environmentally friendly (driving) that does not emit carbon dioxide or environmental pollutants, and it can run for 650 kilometres on three minutes of hydrogen refuelling."

23. Wide of Genesis's second model of large sedan G80 and G80 Sport being disclosed to the press which is a world premiere

24. Pan from G80 to G80 Sport on the stage

25. Wide of executive director of Genesis strategy Manfred Fitzgerald and Head of Genesis design Luc Donckerwolke presenting on the stage

26. Tilt up from the front of G80 to the body

27. Front three quarters of G80

28. Pan right from the front of G80 to the body

29. Close of the driver's seat of G80

30. Various details inside G80

31. Rear view of G80

32. SOUNDBITE: (English) Manfred Fitzgerald, executive director of Genesis strategy

"It's not only about products. Obviously, that is the core of our activities making fascinating products. So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of the G80 and there will be also following as you might know the G70 and other vehicles and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there."

33. Close of Genesis emblem on G80 Sport

34. G80 Sport on the stage

35. Front of G80 Sport

36. Close of 'G80 Sport' badge on the back of G80 Sport

37. Pan right from the back to the side of G80 Sport

38. Various of Genesis exhibition hall

39. Mid of Mini Convertible at Mini cooper exhibition hall

40. Wide of Busan motor exhibition hall

LENGTH: 5:05

LEADIN

Concept cars are back in vogue at the 2013 Tokyo Motor Show, with Japanese manufacturers unveiling electric vehicles in numbers that haven't been seen since the pre-crisis years.

Large areas of the show are dedicated to futuristic designs, reflecting the industry's attempts to appeal to consumers both through style and technology.

STORYLINE:

The experts here say things are starting to look up again - starting with this triangular-shaped vehicle with doors that open like wings.

It's Nissan's all-electric "BladeGlider," a three-seater vehicle that is designed with aerodynamics in mind and is powered by a lithium ion battery.

Nissan's President and CEO Carlos Ghosn was on hand at the 2013 Tokyo Motor Show to explain the idea behind the concept car.

"The Blade Glider that you see behind me which is a triangular car . . . and this is a shape which is not possible if you are using a normal combustion engine. It is possible only because we have two in-wheel motors moving the car and this allows you a lot of freedom into positioning the driver in the middle of the car and having it triangular and 360 degrees vision and everything which goes with it. This is not only a concept but it is something which precludes the fact that Nissan is going to be extremely innovative thanks to the electric vehicle architecture. Extremely innovative in terms of shape of cars to come."

Nissan is also unveiling the IDx Nismo and IDx Freeflow concept vehicles at the show.

But what is the point of futuristic concept cars when so few come to the market ?

Ghosn explains that they provoke a reaction and act as a platform to try out new ideas.

"The concept cars are here to test. They are here to have a reaction. To have a reaction from our public from our consumers whether they are visiting the motor show or whether they're reacting on the social media. They see the product, they see the concept, they like they don't like, they comment and this is very helpful for us because it's going to trigger or more development around this concept or dropping the concept depending on this. So that's why you see from time to time concept cars that never transform into normal cars or marketable cars but on the contrary a lot of new cars, innovative cars, coming out of the concept car which has been very successful." he says.

One of Toyota's concept cars is this sleek Fun Vehicle 2 (FV2), which does away with the conventional steering wheel and is controlled by the driver's body movements instead.

The scooter-like vehicle interacts with the driver without the use of the conventional steering wheel or brake pedals.

The driver controls the car with body movement leaning to one side to make it turn in a manner that resembles the personal mobility vehicle, the Toyota Winglet.

Takeo Moriai, Project Manager at Toyota Motor Corporation, says that steering it is child's play.

"Our concept was to create a vehicle that intuitively interacted with the driver. These days there are many smartphones and new game consoles that interact with users in different ways but cars still rely on steering wheels and brake pedals. If one can steers a vehicle by just moving their body then even children would be able to use it and driving would be more fun and that's why we wanted to build this car."

Moriai adds that drivers will be able to watch the information screen and the road at the same time: "The front screen will display your destination without obstructing the view of the road in front of you. The area of the screen that does this is still small and one of the things we'll be doing next, is to enlarge it."

Toyota's other headline grabbing concept car is the more conventional looking Fuel Cell concept car.

Nothing is conventional about this car under the hood though.

It has a motor powered by fuel cells which give it an autonomy of between 500-700km (310 - 435 miles) and it can be recharged in just 3 minutes.

Toyota designers explain that the heat generated by the motor is so great that it requires large amounts of air for cooling and this explains the large grill at the front of the car.

Daihatsu, renowned for its smaller car models, is showing off a series of concept kei-cars (or k-cars) popular in the Japanese market with the intention to revive a sector that is normally just known for being economical.

Their new models ranged from models with exceptionally high roofs that offered extra space to the more sporty KOPEN models with panels so easily detachable and replaceable that you can even change the colour of the whole car in minutes.

The level of activity and buzz surrounding this year's motor show hasn't been seen for many years.

Hans Griemel of Automotive News, says that Japanese manufacturers are back in full force: "This year things are back to normal and we have the Japanese back in full force. Lots of concepts here. The stands are bristling with concept vehicles and we need these concept vehicles to kind of show that yes we are thinking again about the future, we are thinking about expansion, we're thinking about growth, and these concept vehicles really underline that push forward by the Japanese".

To whet appetites, automakers are making high-performance, luxury electric versions that give up little or nothing in performance.

BMW's i8 is a hybrid sports car that uses carbon-fibre parts to save weight so it can accelerate from 0 to 62 mph (0-100 kph) in just 4.5 seconds.

While major US manufacturers are notably missing at this year's show, European manufacturers are present in force with many familiar names from Volvo to Audi, and from BMW to Mercedes all present with large booths.

Even if Japan represents still a relatively small market for many of these companies, many brands have had considerable success especially at the high end of the market spectrum.

Testament to this is BMW's decision to have the worldwide premiere of their 4 Series Cabriolet models here this year.

Some other European manufacturers such as Porsche and Mercedes Benz also have some new releases in Japan.

The luxury market has seen a move away from the excesses of past years and now even premium consumers want to be seen to be environmentally conscious, says BMW Japan's President Alan Harris.

"People are not looking for the excesses of the past. They still want premium but their ideas of premium have changed and they want to have the best of both worlds. They want to be seen to be environmentally conscious and let's say 'green' in some ways but they still want to retain those luxury dynamic premium qualities that they now from the past, especially with a brand like BMW".

After some disappointing years, the 2013 Motor Show seems to be largely reflecting the optimism there is in Japan's much touted economic revival and points to a future that's greener, more efficient and more fun.

Over 400 foreign and domestic vehicles are on display at the biennial Tokyo Motor Show, which hosts over 30 Japanese and foreign automakers as well as dozens of parts makers and industry related exhibitors.

The Tokyo Motor Show opens to the public on Saturday November 23rd and runs until Sunday December 1st.

Tokyo, Japan - 20 November 2013

1. Front shot of Nissan's EV concept car, the Blade Glider with the doors opening automatically.

2. Right to left pan of the Blade Glider with doors open.

3. Shot of interior of Blade Glider

4. Shot of the rear of the Blade Glider

5. Shot of Carlos Ghosn, CEO of Nissan Motor Co.,Ltd. standing nearby the Blade Glider.

6. SOUNDBITE (English) Carlos Ghosn, CEO of Nissan Motor Co.,Ltd.

"The Blade Glider that you see behind me which is a triangular car . . . and this is a shape which is not possible if you are using a normal combustion engine. It is possible only because we have two in-wheel motors moving the car and this allows you a lot of freedom into positioning the driver in the middle of the car and having it triangular and 360 degrees vision and everything which goes with it. This is not only a concept but it is something which precludes the fact that Nissan is going to be extremely innovative thanks to the electric vehicle architecture. Extremely innovative in terms of shape of cars to come."

7. Ghosn on stage during Nissan's presentation

8. Shot of two more Nissan concept cars (the IDx Freeflow and the IDx NISMO", developed under the brand "Co-creation for young people".

9. SOUNDBITE (English) Carlos Ghosn, CEO of Nissan Motor Co.,Ltd.

"The concept cars are here to test. They are here to have a reaction. To have a reaction from our public from our consumers whether they are visiting the motor show or whether they're reacting on the social media. They see the product, they see the concept, they like they don't like, they comment and this is very helpful for us because it's going to trigger or more development around this concept or dropping the concept depending on this. So that's why you see from time to time concept cars that never transform into normal cars or marketable cars but on the contrary a lot of new cars, innovative cars, coming out of the concept car which has been very successful."

10. Side shot of the Toyota FV2 concept vehicle.

11. Shot from the rear of the FV2 as Takeo Moriai, Project Manager at Toyota, approaches the vehicle and touches it to open it.

12. Moriai demonstrates how the FV2 is controlled by body movement.

13. Front shot Moriai demonstrates how the FV2 is controlled by body movement.

14. SOUNDBITE (Japanese) Takeo Moriai, Project Manager at Toyota Motor Corporation

"Our concept was to create a vehicle that intuitively interacted with the driver. These days there are many smartphones and new game consoles that interact with users in different ways but cars still rely on steering wheels and brake pedals. If one can steers a vehicle by just moving their body then even children would be able to use it and driving would be more fun and that's why we wanted to build this car."

15. Shot from the rear of the FV2

16. Shot of Moriai explaining about the technology of the front screen.

17. SOUNDBITE (Japanese) Takeo Moriai, Project Manager at Toyota Motor Corporation

"The front screen will display your destination without obstructing the view of the road in front of you. The area of the screen that does this is still small and one of the things we'll be doing next, is to enlarge it."

18. FV2 closing

19. Cutaway - Toyota Newly released Fuel Cell Concept car.

20. Cutaway - Daihatsu concept vehicle

21. Cutaway - Daihatsu concept vehicle called Deca Deca

22. Cutaway - Models demonstrate how to remove panels from the KOPEN Daihatsu concept car.

23. Cutaway - Model removing side panel of KOPEN concept car.

24. Cutaway - Model replacing the hood of a KOPEN concept car with one of a different colour.

25. SOUNDBITE (English) Hans Greimel, Asia Editor for Automotive News

"This year things are back to normal and we have the Japanese back in full force. Lots of concepts here. The stands are bristling with concept vehicles and we need these concept vehicles to kind of show that yes we are thinking again about the future, we are thinking about expansion, we're thinking about growth, and these concept vehicles really underline that push forward by the Japanese".

26. Front shot of the BMW i8 - concept car

27. Left to right pan of the BMW i8 concept car

28. Front shot of the BMW4 series Cabriolet - World Premiere

29. Interior of the BMW4 series Cabriolet

30. Rear shot of the BMW4 series Cabriolet

31. SOUNDBITE (English) Alan Harris, President of BMW Japan

"People are not looking for the excesses of the past. They still want premium but their ideas of premium have changed and they want to have the best of both worlds. They want to be seen to be environmentally conscious and let's say 'green' in some ways but they still want to retain those luxury dynamic premium qualities that they now from the past, especially with a brand like BMW".

32. Toyota concept vehicle demonstration at the Toyota booth.

SOUTH KOREA MOTOR SHOW

SOURCE: AP TECHNOLOGY

RESTRICTIONS: TECHNOLOGY CLIENTS ONLY

LENGTH: 5:05

SHOTLIST:

AP Television

Busan, South Korea - 2 June, 2016

1. Pan right and pull of Kia's K7 Hybrid Electric Vehicle (HEV) driving onto the stage for its world premiere

2. Pan from the bonnet of K5 Plug-in Hybrid Electric Vehicle (PHEV) to the body

3. Wide of K7 HEV and K5 PHEV

4. Wide of K5 PHEV on the stage

5. Close Tilt down from 'KIA' emblem on K5 PHEV to 'K5 Plug-in hybrid'

6. Rear side view of K5 PHEV

7. Close of 'ECO plug-in' sign on K5 PHEV

8. SOUNDBITE: (Korean) Seo Bowon, Director of Domestic Marketing Group of Kia Motors Corporation:

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million Won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million Won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of a medium sized sedan."

9. Wide of Autonomous Vehicle Soul Electric Vehicle (EV) which is based on the first Korean electric car self-driving to the stage

10. Close of empty diver's seat of Autonomous Vehicle Soul EV

11. Wide of Autonomous Vehicle Soul EV arriving to the stage

12. Pan right of Senior Vice President of Electronics Technology Centre of Hyundai Motor Group Park Dong-il getting out of Autonomous Vehicle Soul EV and walking to the stage

13. Wide of Park presenting 'Improved ADAS (Advanced Driver Assistance Sysyems)' which includes Highway driving information system, Remote smart control system and Anti-collision system

14. SOUNDBITE: (Korean) Park Dong-il, Senior Vice President of Electronics Technology Centre of Hyundai-Kia Motor Group:

"What Kia pursues is putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicles and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure. "

15. Wide of Toyota's first mass production type of hydrogen Fuel Cell Vehicle (FCV) Mirai being unveiled to the press, which is a Korean premier

16. Close of 'Mirai' sign on the front of Mirai FCV

17. Mid of Mirai FCV on the stage

18. Wide of Mirai FCV on the stage

19. Wide of CEO of Korea Toyota Motor Yoshida Akihisa with Mirai FCV on the stage

20. Front three quarters view of Mirai FCV

21. Close of 'FUELCELL' on Mirai FCV

22. SOUNDBITE: (Korean) Kang Dae Hwan, Director of Korea Toyota operation:

"Through applying the Fuel Cell (FC) system that is combined of the hybrid technology and the fuel cell technology, which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkably environmentally friendly (driving) that does not emit carbon dioxide or environmental pollutants, and it can run for 650 kilometres on three minutes of hydrogen refuelling."

23. Wide of Genesis's second model of large sedan G80 and G80 Sport being disclosed to the press which is a world premiere

24. Pan from G80 to G80 Sport on the stage

25. Wide of executive director of Genesis strategy Manfred Fitzgerald and Head of Genesis design Luc Donckerwolke presenting on the stage

26. Tilt up from the front of G80 to the body

27. Front three quarters of G80

28. Pan right from the front of G80 to the body

29. Close of the driver's seat of G80

30. Various details inside G80

31. Rear view of G80

32. SOUNDBITE: (English) Manfred Fitzgerald, executive director of Genesis strategy

"It's not only about products. Obviously, that is the core of our activities making fascinating products. So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of the G80 and there will be also following as you might know the G70 and other vehicles and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there."

33. Close of Genesis emblem on G80 Sport

34. G80 Sport on the stage

35. Front of G80 Sport

36. Close of 'G80 Sport' badge on the back of G80 Sport

37. Pan right from the back to the side of G80 Sport

38. Various of Genesis exhibition hall

39. Mid of Mini Convertible at Mini cooper exhibition hall

40. Wide of Busan motor exhibition hall

LEADIN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORYLINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

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SHOTLIST

AP Television

Geneva, 2 March 201077

1. Wide pan of Geneva Motor Show

2. Pan across electric concept car

3. Mini stand showcasing the new four door Mini Cooper countryman

4. IHS-Global Insight Auto Analyst Rebecca Lindland walking through show

5. SOUNDBITE: (English) Rebecca Lindland, Auto Analyst, IHS-Global Insight:

"The state of the industry coming into the Geneva Motor Show is recovery. You know, we are coming out of a terrible 2009. In most parts of the world, some of the largest markets, like Western Europe and the US, really struggled throughout 2009, so 2010 is about getting back on track."

6. Wide of Toyota logo at Toyota stand

7. Various of new Toyota hybrid

8. Wide of Bugatti Automobiles stand showing photographers snapping shots of a bespoke Grand Sport automobile that has already sold for 1.75 million EUROS (2.4m US Dollars) to private buyer

9. Mid of bespoke Bugatti Grand Sport made from carbon fibre being photographed

10. Bugatti insignia on exterior

11. Interior steering wheel and console on display

12. SOUNDBITE: (English) Alasdair Stewart, Director of Marketing Sales and After Sales, Bugatti Automobiles

"This is a highly individualised car. Our standard car costs 1.4 million EUROS (1.9m US Dollars) excluding tax. This one, costs 1.75 million EUROS (2.4m US Dollars) excluding tax. The difference here is many individualised features. It is completely made of carbon so you have complete visible carbon here. We have unique wheels on the car. We have a very special interior, a very special leather that has gone into the interior. We have a very special console in the middle of the car. We have got some painted air intakes at the back here as well."

13. Wide of bespoke Grand Sport engine and interior mechanism, showcased at Bugatti stand

14. Engine of car as seen in rear portion of the Grand Sport

15. Exhaust area of the bespoke Grand Sport with EB logo on the car

16. Mid of Grand Sport showing steering wheel, centre console and gear shift knob

17. Wide of the newly unveiled green 2011 Lamborghini Gallardo LP 570-4 Superleggera which will retail for 175,200 EUROS (240,000 US Dollars) excluding tax, then zoom into female model

18. The Superleggera rotates slowing revealing exterior starting with front bumper to show Pirelli P Zero Corsa tyres. Body of the car made from aluminium with thermoplastic hang parts and carbon fibre elements. Total weight of the car is 1340 kgs (2948 lbs).

19. Tight shot of the name Lamborghini on the car

20. Pull out to reveal the automobile

21. Alcantara upholstery and hand-stitched steering wheel

22. Zoom out to fans looking at the car to wide of the Superleggera with female models seated inside

23. Wide of the Rolls Royce Ghost which retails for 213,00 EUROS ($300, 000 approx) excluding tax

24. Mid of front of car showing RR insignia and "flying lady" nicknamed "Emily" hood ornament

25. Tight shot of the "flying lady" or "Emily" hood ornament on the Ghost

26. SOUNDBITE: (English) Tom Purves, CEO Rolls-Royce Motor Cars:

"It is extremely sporty and agile, although we describe the sportiness as waftability (meant to mean quiet perfection) because a Rolls Royce is all about refinement."

27. Interior shot of the twin turbo charged engine

28. SOUNDBITE: (English) Rebecca Lindland, Automobile Analyst, IHS Global Insight:

"The luxury market actually stayed pretty much the same in 2008 to 2009. It didn''t lose a lot of market share like one would expect and we don''t really expect it to suffer all that much. Once you are in luxury, it is very hard to give it up."

29. Mid of new Ferrari 599 HY-KERS on display at the Ferrari stand

30. Zoom out from reflection of the underside of the Ferrari 599 HY-KERS to the car propped up on supports

31. Pan Ferrari 599 HY-KERS

32. SOUNDBITE (English) Ferdinando Cannizzo, Head of Innovation, Ferrari:

"Basically the aim of this project is to keep the characteristic of our cars, so sportiness and fun to drive and so on, but adding an efficiency system that allows us to reduce the fuel consumption."

33. Toyota''s newly unveiled Auris Hybrid

34. Zoom out from Toyota Auris Hybrid plate to the vehicle turning

35. Close up of interior mechanism of the Toyota hybrid engine being showcased

36. Mid of Toyota engine

37. Mid of car on display at the E-Mobile stand, writing on car reading "The New Prius"

AP Television

Geneva, Switzerland, 2 March 2010

38. SOUNDBITE (English) Rebecca Lindland, Automobile Analyst, IHS-Global Insight:

"In the US market, we saw hybrid penetration in 2008 at 2.4 percent of the market and in 2009 it was 2.7 percent. Three-tenths of a percent of gain. Ninety-seven percent of people are picking something else. So this idea that we are all moving towards hybrids is not supported by numbers and if you take out the Prius, that share drops by half so its about one and a half percent points of share."

AP Television

Geneva, Switzerland, 3 March 2010

40. Pan from people looking at car down to the interior elements of the Protoscar Lampo2 electric car

41. Close up on the words "Pure Electric" on the hood of the Lampo2

42. Interior engine on the Protoscar

43. Protscar Managing Director plugging power charger into car

44. Protoscar Managing Director lifting the hood on the Protoscar Lampo2 electric car

45. Wide of Giugiaro Quaranta inside the show''s Green Pavillion

46. Mid of Giugiaro Quaranta

LEADIN :

The Geneva Motor Show is currently underway amid difficult times for the motor industry and car giant Toyota in particular.

For most automakers the show is about rolling out new models despite falling consumer demand, and trying to get back to business as usual.

STORYLINE

The Geneva show boasts 32 world premiere production cars and a dozen concept cars.

Toyota faces an uphill struggle to convince consumers that it is innovating and getting a grip on the quality and safety issues that have recently tarnished its reputation.

But the industry is still going through tough times, and the emphasis at this year''s show will be on "recovery," according to Auto Analyst with IHS-Global Insight Rebecca Lindland.

"We are coming out of a terrible 2009, in most parts of the world, some of the largest markets, like Western Europe and the US, really struggled throughout 2009, so 2010 is about getting back on track," she says.

Sales in the United States dipped to 10.4 (m) million last year, well below the 16 (m) million rate that held for the earlier part of the decade, as China replaced it as the world''s largest single-country auto market with sales surging 45 percent to 13.6 (m) million.

Collectively, European sales were down 1.6 percent to 14.5 (m) million, helped from an even steeper slide by government cash-for-clunker incentives that have already ended in countries like Italy and Germany and are being phased out in France.

In Europe, sales are expected to dip by 2 (m) million vehicles this year as cash-for-clunkers programmes expire.

There are plenty of luxury cars on display to keep up the glitz and glamour on the show''s eightieth anniversary.

Leading the pack is what may be the most expensive of all the cars at the show.

It is a bespoke Bugatti Grand Sport, already sold for 1.75 million EUROS (2.4m US Dollars) excluding tax to a private buyer.

The vehicle boasts a carbon body and state of the art features.

Bugatti would not reveal the identity of the buyer, but would only say they paid an additional 350,000 EUROS (480,000 US Dollars) to have it customised.

Alasdair Stewart, Director of Marketing Sales and After Sales, Bugatti Automobiles says:

"This is a highly individualised car. Our standard car costs 1.4 million EUROS (1.9m US Dollars) excluding tax. This one, costs 1.75 million EUROS (2.4m US Dollars) excluding tax. The difference here is many individualised features. It is completely made of carbon so you have complete visible carbon here. We have unique wheels on the car. We have a very special interior, a very special leather that has gone into the interior. We have a very special console in the middle of the car. We have got some painted air intakes at the back here as well."

By comparison, the newly unveiled Lamborghini Gallardo LP 570-4 Superleggera appears almost affordable for those with expensive tastes.

It has a retail cost of 175,200 EUROS (240,000 US Dollars) excluding tax.

It is lighter than its predecessors and goes from zero to 200 kilometres (124.27 miles) in 10.2 seconds.

For those seeking classic refinement, Rolls Royce recently unveiled the Ghost, a more sporty version of their Phantom which will retail for 213,000 EUROS ($300, 000 approx) without tax.

It has a twelve cylinder, twin turbo charged engine, and an eight speed transmission. The engine produces way over five hundred horse power, that allows it to accelerate from nought to sixty (96.56 kms) in 4.8 seconds.

Tom Purves, CEO of Rolls-Royce Motor Cars says:

"It is extremely sporty and agile, although we describe the sportiness as waftability (meant to mean quiet perfection) because a Rolls Royce is all about refinement."

Rebecca Lindland, an automobile analyst with IHS Global Insight, explains why the luxury car market has not been hit by the economic crisis.

"Once you are in luxury, it is very hard to give it up." she says.

The colour of this new Ferrari 599 HY-KERS tells you something about its engine.

Green luxury cars are the star attraction at Geneva this year.

Now lovers of speed can enjoy high performance vehicles and keep their eco - credientials intact.

Ferrari unveiled its gleaming 599 HY-KERS. According to the company''s head of innovation, Ferdinando Cannizzo, even Ferrari are doing their bit for the environment.

"Basically the aim of this project is to keep the characteristic of our cars, so sportiness and fun to drive and so on, but adding an efficiency system that allows us to reduce the fuel consumption," he says.

Toyota offers up the Airus, a post-Prius hybrid that will go on sale in Europe in just a few months.

However Lindland questions the popularity of hybrids.

"In the US market, we saw hybrid penetration in 2008 at 2.4 percent of the market and in 2009 it was 2.7 percent. Three-tenths of a percent of gain. Ninety-seven percent of people are picking something else. So this idea that we are all moving towards hybrids is not supported by numbers and if you take out the Prius, that share drops by half so its about one and a half percent points of share," she says.

Protoscar, a small Swiss engineering company, is attracting visitors to its Lampo2, a fully electric concept car currently in design that can be charged for a range of 100 kilometres (62.13 miles) in just ten minutes.

The futuristic looking Italian designed Giugiaro Quaranta, was showcased in the exhibition''s ''Green Pavillion''. It''s opaque roof is made up of solar panels, which run the interior electronics and charge the batteries.

The Geneva Motor Show runs until March 14.

LEADIN :

Car designers are unveiling some unusual and futuristic designs at the Paris Motor Show in a bid to test market reaction.

Among them is a vehicle that has airless tyres.

STORYLINE:

Once every two years, car manufacturers roll into the Paris Motor Show ready to launch their latest four-wheeled designs on the world stage.

From luxurious motors to sporty hatchbacks and concept cars, manufacturers are displaying their vision of the future of motoring.

This beachy looking buggy is called America, a buggy cross over made by Venturi Automobiles, and a 100% electrical vehicle.

Small SUVs, also known as crossovers, are the fastest-growing segment of the market in the U.S. while in Europe sales are expected to grow 40 percent this year after doubling in 2014 according to IHS Automotive.

Nicolas Mauduit, Chief Technical Officer at Venturi Automobiles says they were searching for a unique design.

"We try to propose always new things. We try to achieve niche markets with exclusive customers, so that is (why) we are looking for something different, we think different and propose something we think could be cool to use."

For some 370,000 euros (463,770 US Dollar) (without VAT) wealthy customers with style can purchase 407 HP electric car to take out for a drive on sunny days and stay in a range of 250km provided by the 53kWh Lithium ion battery.

Mauduit says the vehicle is both eco-friendly and boasts good acceleration.

"It is 100% electric vehicle, so it's a battery (equipped) vehicle with two motors at the back linked to the gearbox with two speeds. Two speeds are made to make a very good acceleration. 0 to 100 km/h in less than 4.5 seconds and 0 - 200 km/h in 14 seconds, which is not so bad."

Another concept vehicle testing the water at the Paris Motor Show is MINI's new Superleggera Vision.

It's a collaborative venture between MINI and Italian design and body manufacturing specialists Touring Superleggera.

It's a compact roadster which - according to the manufacturers - focuses on the essentials, those being driving fun and aesthetic appeal.

The Superleggera is said to be a modern interpretation of a class open-top two-seater, combining British style and Italian flair with LED lights, chromed bars, smooth lines and colours.

Sam Livingstone, an automotive design specialist, says it is an interesting combination.

"I mean it's a fascinating car� this mash-up of being an Italian design house crashing into a sort of a very rationalist British brand. It's all about functionality, a very egalitarian brand with handmade Italian thing so the way those two things fuses� kind of a make this strange bastard (illegitimate) child. I think it works, it's a very lovely thing and it's one of the statements of Mini, it shows the boundary of the envelope of what they can do."

There are also several wacky looking personal mobility vehicles on show.

Toyota presented its improved version of i-Road, an ultra compact three wheels vehicle with a look of half car, half scooter.

The Japanese car manufacturer will by the end of the year start a three year test of integration of its electrical vehicle to public transportation in Grenoble, a mid-sized town in south-eastern France.

The vehicle that offers a range of 50km with a speed of 45 km/h, before you have to spend another three-hours recharging it.

"What we are doing in Grenoble is experimenting these very small personal mobility electric vehicles in connection with public transport system. We call it multi-modality transport and we think this is a future of cities in the world," says Jean-Yves Jault, a General Manager of Corporate Communication at Toyota.

Toyota's Coms concept car also appeared at Bridgestone's stand sporting the latest technology tyres, free air tyres that are designed to reduce CO2 emissions and all hassles linked to tyre maintenance.

"It is a tyre made of three parts, it's two circles which are stick to each other, the interior is (made) of plastic resin and on the top of the circle (wheel) comes a kind of a tyre patron in rubber. So in other words, there is no air in the tyre." explains Gert Meylemans, Executive Manager of Corporate Communication at Bridgestone.

" What we see today, one of the biggest problems is that the people just forget to take care of their cars, to check tyre pressure and check tyre trap depth. So that, in the future� one day it won't be necessary anymore with this kind of concept," he adds.

4H, an exclusively electric car manufacturer from Eastern France, are presenting what is perhaps the quirkiest concept car on show.

Based on Suzuki Jimmny platform, 4H is testing the market trying to see if a mix of two seater in a row - buggy - 4X4 - retro - style car would win plaudits.

"For the moment, we are just testing the reaction of the public and we don't want to go as far as designing a fully electric vehicle but if reactions are really positive we may consider making a small production run and, of course, using electric engines," says Thomas Maitre, R&D engineer at 4H Automobiles.

Car shows are the perfect place for manfacturer's to test market reaction to their most futuristic designs says Jason Stein, editor of Automotive news, a US based auto news magazine.

"Autoshows are always great proofing ground, a bit of an incubation lab for car companies to flow out the ideas that could possibly be the next best thing. And let's face it, the car companies are working five to ten years out with cool gadgets, cool gizmos that they can then apply to some of their technology of mainstream vehicles. So it's a testing ground, it's a bit of a litmus test for the public to see if there is some attraction to some of those quirky things. But on the whole, this is a breathing ground for innovation; this is where the industry really comes together to innovate and create some new and exciting products".

One concept that will soon transfer to the road is MINI's new five door version which debuted at the Paris Motor Show.

The sporty feel and identity of the popular little car has been retained, but with a little more space this design is more suitable for families.

A third rear seat means more leg room, and also increased headroom are some advantages that MINI will use to attract new clients.

Starting at 18,300 euros (22,907 US Dollars) , the new 5 door MINI and dozens of other new designs can be seen at Paris Motor Show until October 19th.

AP TELEVISION

Paris, October 3rd 2014

1. Vide of America, buggy cross over made by Venturi Automobiles, 100% electrical vehicle, 400hp

2. Wide tilt up of America, by Venturi Automobiles

3. Mid of America, front side

4. Wide rear view of America, by Venturi Automobiles

5. Wide tracking setup shot of Nicolas Mauduit, Chief Technical Officer at Venturi Automobiles

6. SOUNDBITE (English) Nicolas Mauduit, Chief Technical Officer at Venturi Automobiles :

"We try to propose always new things. We try to achieve niche markets, with exclusive customers, so that's what we are looking for ,something different, we think different and propose something we think could be cool to use."

7. Min of America's dashboard

8. Close up left pan of vehicle commands

9. SOUNDBITE (English) Nicolas Mauduit, Chief Technical Officer at Venturi Automobiles :

"It is 100% electric vehicle, so it's a battery vehicle with two motors at the back linked to the gearbox with two speeds. The two speeds are made to make a very good acceleration. 0 to 100 km/h in less than 4.5 seconds and 0 - 200 km/h power in 14 seconds, which is not so bad."

10. Wide undershot of America, by Venturi Automobiles

11. Wide tilt up from America, by Venturi Automobiles to woman

12. Wide of Mini's electrical concept car 'Superleggera'

13. Wide front view of Mini Superleggera

14. Close up of Mini Superleggera front grill

15. Mid rear view of Mini Superleggera

16. Wide rear view of Mini Superleggera

17. Close up of rear stop light

18. SOUNDBITE (English) Sam Livingstone, automotive design specialist, commenting Mini Superleggera concept car :

"I mean it's a fascinating car� this mash-up of being an Italian design house crashing into a sort of a very rationalist British brand. It's all about functionality, a very egalitarian brand with handmade Italian thing so the way those two things fuses� kind of a make this strange bastard (illegitimate) child. I think it works, it's a very lovely thing and it's one of the statements of Mini, it shows the boundary of the envelope of what they can do."

19. Wide left pan, side view of Mini Superleggera

20. Close up of Mini Superleggera's steering wheel

21. Close up of Mini Superleggera's GPS system

22. Wide right pan of Toyota's i-Road urban electrical car, driving on display

23. Mid tracking shot of i-Road

24. Close up of i-Road's front light

25. SOUNDBITE (English) Jean-Yves Jault, General Manager of Corporate Communications at Toyota

"What we are doing in Grenoble is experimenting these very small personal mobility electric vehicles in connection with public transport system. We call it multi-modality of transport and we think this is a future of cities in the world."

26. Wide side view of i-Road by Toyota

27. Mid of man sitting in i-Road

28. Mid of i-Road interior

29. Close up of i-Road's front wheel

30. Wide right pan from exhibit hall alley to Toyota's Coms concept car on Bridgestone's stand

31. Mid undershot of Bridgestone tyres on Toyota's Coms concept car

32. Mid pull focus of Bridgestone free-air tyres

33. Mid setup shot of Gert Meylemans, Executive Manager of Corporate Communication at Bridgestone

34. SOUNDBITE (English) Gert Meylemans, Executive Manager of Corporate Communication at Bridgestone :

"So basically it is a tyre made of three parts, it has two circles which are stick to each other, the interior is plastic resin and on the top of the circle (wheel) comes a kind of a tyre patron in rubber. So in other words, there is no air in the tyre."

35. Close up pull focus of Bridgestone's air-free tyres

36. Wide undershot of Toyota's concept car with new Bridgestone tyres

37. SOUNDBITE (English) Gert Meylemans, Executive Manager of Corporate Communication at Bridgestone :

"What we see today, one of the biggest problems is that the people just forget to take care of their cars, to check tyre pressure and check tyre trap depth. So that, in the future� one day it won't be necessary anymore with this kind of concept."

38. Wide of 4H Automobiles stand

39. Mid tilt up of 4H Concept car, based on Suzuki Jimmny platform

40. Wide side view of 4H Automobiles Concept car

41. SOUNDBITE (English) Thomas Maitre, R&D engineer at 4H Automobiles :

"For the moment, we are just testing the reaction of the public and we don't want to go as far as designing a fully electric vehicle but if reactions are really positive we may consider making a small production run and, of course, using electric engines."

42. Mid of 4H Automobiles employee getting in 4H concept car

43. Wide front view of 4H Concept car

44. Wide rear view of 4H Concept car

45. Close up of stop light of 4H Concept car

46. Wide side view of Volkswagen XL Sport concept car

47. Wide undershot of Volkswagen XL Sport concept car

48. Wide undershot of Volkswagen XL Sport concept car, turning on display, rear view

49. Wide undershot of Volkswagen XL Sport concept car, turning on display, front view

50. Wide left pan of Exhibit hall

51. SOUNDBITE (English) Jason Stein, editor Automotive news, US based auto news magazine :

"Autoshows are always great proofing ground, a bit of an incubation lab for car companies to flow out the ideas that could possibly be the next best thing. And let's face it, the car companies are working five to ten years out with cool gadgets, cool gizmos that they can then apply to some of their technology of mainstream vehicles. So it's a testing ground, it's a bit of a litmus test for the public to see if there is some attraction to some of those quirky things. But on the whole, this is a breathing ground for innovation; this is where the industry really comes together to innovate and create some new and exciting products."

Paris, France - October 2, 2014

52. Various of five door Mini

SWITZERLAND HYBRID CARS

LENGTH: 4.56

SOURCE: AP TELEVISION NEWS

RESTRICTION: AP TECH TV CLIENTS ONLY

SHOTLIST:

1. Various exterior motor show

2. Interior motor show

3. Various of Toyota stand, Toyota Prius video in background

4. SOUNDBITE (English) Jozef Vandecruys, marketing manager Toyota:

"Well it's really, let's say a 'hybrid hype.' "

5. Sign reading Hybrid Synergy Drive

6. SOUNDBITE (English) Jozef Vandecruys, marketing manager Toyota:

"I tell you, increase from the customer in environmental concern; increased oil prices; but I think mainly environmental concerns. People are really getting concerned about in what world their grandchildren are going to live".

7. Various of stand (featuring stuffed racoons) from Swiss government campaign highlighting car pollution

8. Prototype electric car,

9. Close up electric car's battery in the boot

10. Various of prototype Bollor� blu car

11. Nissan Pivo electric car; doors closing body spinning on wheel base

12. Close up hostess smiling from inside Pivo

13. Hostess inside electric concept car from Toyota Aygo

14. SOUNDBITE (English) Susanne Wegmann, president of e-mobile association:

"There has been talking about hybrid vehicles for more than one hundred years. But that they are really on the market and are available for everybody, so that everybody can drive, it's been only very recently."

15. Toyota stand

16. Lexus hybrid sedan GS 450 H poster with video in background

17. Various close up of model of sedan

18. Various of hybrid SUV from General Motors

19. Various of Citroen C4 diesel electric hybrid

20. Various of other hybrid cars

22. SOUNDBITE (English) Susanne Wegmann, President of E-mobile Association:

"I don't think it's going to be one standard, but I think it's going to be different 'drive trains' which take up more and more - one will be natural gas."

23. Gas pump

24. Renault Kangoo equipped for natural gas

25. Close up gas tank

26. Pump

27. Various of pump in action

28. Demonstration of distilled cellulosic compost to make ethanol

29. Various of Saab bio power vehicle which runs on ethanol or petrol

30. SOUNDBITE (English) Mario Klaus, Saab marketing manager:

"In Sweden they have the benefit that the ethanol, the fuel itself, is quite cheap, compared to the normal fuel. On the other side for instance in Stockholm you don't pay any parking fees, you don't pay any road pricing and you have tax benefits as well".

31. Tracking shot over floor map of Geneva streets

32. Exterior motorshow, tracking shot interior car at lights

33. Hybrid car owner Nadine Wuillemin driving

34. SOUNDBITE (French) Nadine Wuillemin, owner of hybrid car:

"I wanted a car which consumed less than one hundred litres and polluted less than one hundred and twenty grams of...I don't remember what. And I ticked away the vehicles one by one. It (her car) recharges by itself as you drive, you can follow the consumption here... for example now I am going uphill then the battery is in use, and now, it's recharging, there are the small green lines."

35. Interior motorshow, various of men washing car

36. Honda's prototype home energy station

37. Various Honda Formula 1 driver Jenson Button with Honda CEO Takeo Fukui

38. SOUNDBITE (English) Takeo Fukui, Honda CEO:

"Today we display the FCX concept model which is very close to the next generation of fuel cells vehicles."

39. Honda FCX on stand

40. Various computer animation: Honda FCX driving

SUGGESTED LEAD IN

With the rising cost of petrol, cars powered with alternative fuels have become more and more popular.

And this is no exception at the Geneva International Motor Show where hybrid cars are one of the highlights.

But for anyone that thinks environmentally friendly means boring -- they're in for a surprise.

SUGGESTED VOICE OVER

Alongside the shiny racing cars, this year the Geneva Motorshow also tackled a serious topic - the environmental impact of our addiction to driving.

A number of car manufacturers have been creating vehicles that can run on a variety of alternative energy sources -- cars which both conserve oil and reduce CO2 pollution.

Although there are already many alternatives - this year's buzz word is "hybrid."

SOUNDBITE (English)

"Well it's really, let's say a 'hybrid hype.'"

SUPERCAPTION: Jozef Vandecruys, marketing manager Toyota

And such cars are popular for many reasons.

SOUNDBITE (English)

"I tell you, increase from the customer in environmental concerns, increased oil prices, but I think mainly environmental concerns. People are really getting concerned about in what world their grandchildren are going to live"

SUPERCAPTION: Jozef Vandecruys, marketing manager Toyota

A recent campaign from the Swiss federal government suggests labelling cars to show their level of ecological friendliness.

This Bollor� Blue e-car lasts 250 kilometres before needing to be recharged -- and that only cost two US dollars.

The hybrids Nissan Pivo and Toyota Aygo are both scoring highly --both in manoeuvrability and design.

Despite the buzz here in Geneva, the hybrid car is not a new concept.

SOUNDBITE (English)

"There has been talking about hybrid vehicles for more than one hundred years, but that they have been available on the market and available for everybody, so that everybody can drive, it's been only very recently".

SUPERCAPTION: Susanne Wegmann, president, e-mobile association

A hybrid is a car that runs on more than one fuel -- a car with a standard petrol engine, coupled with an electric motor.

This is not an electric battery that you recharge during the night but a battery that recharges itself while you are driving, picking up all the unused kinetic energy from the engine, and giving it back when the car needs a boost.

The result is less petrol consumption and therefore less pollution.

SOUNDBITE (English)

"I don't think it's going to be one standard, but I think it's going to be different 'drive trains' which take up more and more - one will be natural gas."

SUPERCAPTION: Susanne Wegmann, President, E-mobile Association

Other "alternative fuels" that are not necessarily new are natural gas or methane.

These and LPG -- liquid petroleum gas -- a mixture of two gases: propane and butane have been used to power vehicles for decades.

A new alternative that many are betting on is ethanol or E85, produced via the distillation of bio waste (corn, sugar cane, organic waste).

But to make this the choice of the future, all sorts of incentives are needed.

SOUNDBITE (English)

"In Sweden they have the benefit that the ethanol, the fuel itself, is quite cheap, compared to the normal fuel; on the other side for instance in Stockholm you don't pay any parking fees, you don't pay any road pricing and you have tax benefits as well".

SUPERCAPTION: Mario Klaus, Saab marketing manager)

In this labyrinth of possible choices, which road will the environmentally conscious consumer take?

One Swiss citizen, worried about the environment, did her homework before buying a Honda Civic IMA.

SOUNDBITE (French)

"I wanted a car which consumed less than one hundred litres and polluted less than one hundred and twenty grams of...I don't remember what. And I ticked away the vehicles one by one. It (her car) recharges by itself as you drive, you can follow the consumption here... for example now I am going uphill then the battery is in use, and now, it's recharging, there are the small green lines."

SUPERCAPTION: Nadine Wuillemin, owner of hybrid car

And if the waste product of the car is water -- there is a solution for that too.

Honda has just launched the new FCX fuel cell concept vehicle, which does just that.

SOUNDBITE (English)

"Today we display the FCX Concept model which is very close to the next generation of fuel cells vehicles."

SUPERCAPTION: Takeo Fukui, CEO of Honda

As people become more environmentally conscious, car manufacturers are coming up with more designs to both impress consumers and protect the world we live in.

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SHOTLIST:

Makuhari Messe convention centre, outside Tokyo, Japan, October 21 2009

1. Pan wide of Lexus and Toyota booth.

2. Various shots of Toyota Mark X.

3. Various shots of Estima Hybrid.

4. Various shots of Honda CR-Z 2009 Concept.

5. Various shots of Honda Insight.

6. Pan of Mitsubishi Motors booth.

7. Close up writing Mitsubishi innovative Electric Vehicle

8. Shot of I-MiEV cabin

9. Various shots of Mitsubishi I-miev and charger.

10. Wide shot of people walking.

11. SOUNDBITE, (Japanese) Umeki Tomoharu, Editorial Staff (Best car Magazine)

"I think is it only natural for it to happen. Whether it is in Tokyo, Beijing, Shanghai, the automakers have to pay dearly to participate in a motor show. When you think about the cost effect, the Japanese auto market has shrunk considerably. I think the makers would rather invest on the market with future potential, such as Chinese and Russian market. They seemed to be participating more in Moscow show for instance. So when we think about the market availability, it is only natural to shy away from Tokyo."

12. Shot of Motor show hall maps

13. Various shots of ALPINA B3 Bi Turbo Cabrio and Limousine Long

14. SOUNDBITE (English) Andreas Bovensiepen, Sales & Marketing, ALPINA

"China is getting more and more important. Still for Alpina in the future China will be important, but at the moment our customers here in Japan know well the product. They know very well the car and the technology. And the China market is not at the same stage so we will need some years for people to understand the Alpina products"

15. Various shots of Toyota Prius

SOUNDBITE, (Japanese) Takumi Saeda, Assistant Manager Brand Management Dept, Toyota

"Our concept of this year is a general ecological concept, such as hybrid cars. But another is that we would like the customers to feel the primary role of motor cars, the excitement and joy of driving."

16. various shots of Lexus LF-CH

17. Various shots of Nissan Qazana

18. Flags of auto makers.

19. Pan of exhibit hall.

20. Wide of exhibit hall.

21. Wide shot of people walking in the hall.

LEAD IN :

This year's Tokyo Motor Show is a lonesome affair for the Japanese, with foreign automakers largely no-shows for the first time in decades.

Big names such as Volkswagen and BMW are staying away to concentrate on fast-growing markets like China.

Never before have Japan's top five manufacturers so dominated the event due to the number of foreign companies skipping the occasion.

STORYLINE:

Lexus, Toyota, Honda and Mitsubishi, but no big name foreign brands here in Tokyo.

Honda's keen to show off its near-commercial version of its hybrid-only model, the sporty CR-Z. It is going on sale in February in Japan, and later in the U.S. and Europe.

But the lethargy of the Japanese market, which fell to its lowest level in over three decades last year at 3.21 million vehicles, is one reason overseas automakers and suppliers have stayed away from the 41st Tokyo Motor Show.

Instead, they have focused on events in emerging markets such as the Shanghai Auto Show held in April.

China's vehicle sales hit 9.66 million units in the first nine months of this year, up 34 percent, as the country widened its lead over the U.S. as the world's top auto market.

Motoring journalist Umeki Tomoharu says he is not surprised by the poor attendance this year.

"I think is it only natural for it to happen. Whether it is in Tokyo, Beijing, Shanghai, the automakers have to pay dearly to participate in a motor show. When you think about the cost effect, the Japanese auto market has shrunk considerably. I think the makers would rather invest on the market with future potential, such as Chinese and Russian market. They seemed to be participating more in Moscow show for instance. So when we think about the market availability, it is only natural to shy away from Tokyo."

Conspicuously absent from the Tokyo show were German automakers Volkswagen AG and BMW AG as well as U.S. manufacturers General Motors Co. and Ford Motor Co. All attended the previous Tokyo 2007 show.

South Korea's Hyundai Motor Co. was on the preliminary list of participants, but cancelled just three weeks ago, saying the global economic downturn forced a more careful allocation of resources.

Even the Japanese are pinching pennies, showing just a handful of models as world premieres.

The only non-Japanese manufacturers taking part are the British companies, Group Lotus, and Caterham Cars, and Alpina Burkard Bovensiepen of Germany, a German automaker that partners with BMW.

Andreas Bovensiepen says that although China will be an important market in the future, right now Japanese clients remain a priority.

"China is getting more and more important. Still for Alpina in the future China will be important, but at the moment our customers here in Japan know the product well. They know very well the car and the technology. And the Chinese market is not at the same stage, so we will need some years for people to understand the Alpina product"

But the array of cars on display, electric vehicles, plug-ins, futuristic hybrid sportscars, were all designed to drive home the message that the Japanese are determined to take a decisive lead in green auto technology.

Toyota Motor Corp., the world's No. 1 automaker, is showing a plug-in Prius, which travels longer as a pure electric car.

A regular Prius hybrid delivers better mileage by switching between a gasoline engine and an electric motor.

Toyota leads in hybrids, selling a cumulative 1.4 million Prius cars since its 1997 debut.

Takumi Saeda, Assistant Manager Brand Management Dept, Toyota, says

"Our concept of this year is a general ecological concept, such as hybrid cars. But another is that we would like the customers to feel the primary role of motor cars, excitement and joy of driving."

The show, which opens to the public over the weekend, runs until Nov. 4.