LEAD IN:

Toyota is returning to rally car racing with the debut of a Yaris WRC to compete in next year's World Rally Championship (WRC) series.

The car maker is also teaming up with Microsoft to open the Toyota Research Institute.

STORY-LINE:

Revving back on to the World Rally Championship (WRC) stage, this is the car Toyota is hoping will help race ahead of the competition.

The Yaris WRC will make its debut in the 2017 World Rally Championship as the Toyota Gazoo Racing team.

Akio Toyoda, President and CEO of Toyota Motor Corporation, made the announcement at the Paris Motor Show.

"Good afternoon ladies and gentlemen. I am pleased to introduce Toyota's new WRC Yaris which will debut in next year's WRC series race. It's been 17 long years since we competed in WRC. So I guess you could say we are well rested," he says.

Toyota is collaborating with software giant Microsoft , which is supporting the racing project.

Information gathered from the racing car's performance will be used to enhance other vehicle projects.

The two companies have worked together previously collecting data through the Toyota Connected company.

They will now collaborate and form the Toyota Research Institute.

"We are indeed very happy to have Microsoft on our team in a quest to make ever better cars. With 100 million Toyotas on the road today, to me the true benefit of selling all those cars is that we can study and learn from them in order to one day totally eliminate automobile accidents and fatalities. That is one of our primary goals at the newly formed Toyota Research Institute. Its mission: to reach the next frontier in mobility. Or to put it another way: to boldly go where no car has gone before," says Toyoda.

Toyota also announced that it is working to develop driverless car technology and will be concentrating on two different modes of autonomy: chauffer mode and guardian mode.

Paris, France - 29 September 2016

1. Wide of Toyota presentation with WRC (World Rally Championship) Yaris driving on stage

2. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation walking on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Good afternoon ladies and gentlemen. I am pleased to introduce Toyota's new WRC Yaris which will debut in next year's WRC series. It's been 17 long years since we competed in WRC. So I guess you could say we are well rested."

3. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"It's wonderful to be here in Europe, the centre of automotive racing with a heritage and brand I've long admired. A racing fan myself, nothing gives me greater pleasure than test driving one of the vehicles like this new Yaris built right here in France."

4. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Microsoft has been an investor in our data analytics company Toyota Connected, making them more than just a software supplier. We are indeed very happy to have Microsoft on our team in a quest to make ever better cars. With 100 million Toyotas on the road today, to me the true benefit of selling all those cars is that we can study and learn from them in order to one day totally eliminate automobile accidents and fatalities. That is one of our primary goals of the newly formed Toyota Research Institute. Its mission: to reach the next frontier in mobility. Or to put it another way: to boldly go where no car has gone before."

5. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Though not widely known, Toyota has been working on the development of autonomous cars for many years now. The team will be building on this foundation, developing two kinds of autonomy : chauffer mode and guardian mode.

6. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage with Yaris

LEAD IN:

Toyota is returning to rally car racing with the debut of a Yaris WRC to compete in next year's World Rally Championship (WRC) series.

The car maker is also teaming up with Microsoft to open the Toyota Research Institute.

STORY-LINE:

Revving back on to the World Rally Championship (WRC) stage, this is the car Toyota is hoping will help race ahead of the competition.

The Yaris WRC will make its debut in the 2017 World Rally Championship as the Toyota Gazoo Racing team.

Akio Toyoda, President and CEO of Toyota Motor Corporation, made the announcement at the Paris Motor Show.

"Good afternoon ladies and gentlemen. I am pleased to introduce Toyota's new WRC Yaris which will debut in next year's WRC series race. It's been 17 long years since we competed in WRC. So I guess you could say we are well rested," he says.

Toyota is collaborating with software giant Microsoft , which is supporting the racing project.

Information gathered from the racing car's performance will be used to enhance other vehicle projects.

The two companies have worked together previously collecting data through the Toyota Connected company.

They will now collaborate and form the Toyota Research Institute.

"We are indeed very happy to have Microsoft on our team in a quest to make ever better cars. With 100 million Toyotas on the road today, to me the true benefit of selling all those cars is that we can study and learn from them in order to one day totally eliminate automobile accidents and fatalities. That is one of our primary goals at the newly formed Toyota Research Institute. Its mission: to reach the next frontier in mobility. Or to put it another way: to boldly go where no car has gone before," says Toyoda.

Toyota also announced that it is working to develop driverless car technology and will be concentrating on two different modes of autonomy: chauffer mode and guardian mode.

Paris, France - 29 September 2016

1. Wide of Toyota presentation with WRC (World Rally Championship) Yaris driving on stage

2. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation walking on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Good afternoon ladies and gentlemen. I am pleased to introduce Toyota's new WRC Yaris which will debut in next year's WRC series. It's been 17 long years since we competed in WRC. So I guess you could say we are well rested."

3. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"It's wonderful to be here in Europe, the centre of automotive racing with a heritage and brand I've long admired. A racing fan myself, nothing gives me greater pleasure than test driving one of the vehicles like this new Yaris built right here in France."

4. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Microsoft has been an investor in our data analytics company Toyota Connected, making them more than just a software supplier. We are indeed very happy to have Microsoft on our team in a quest to make ever better cars. With 100 million Toyotas on the road today, to me the true benefit of selling all those cars is that we can study and learn from them in order to one day totally eliminate automobile accidents and fatalities. That is one of our primary goals of the newly formed Toyota Research Institute. Its mission: to reach the next frontier in mobility. Or to put it another way: to boldly go where no car has gone before."

5. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage

UPSOUND: (English) Akio Toyoda, President and CEO of Toyota Motor Corporation:

"Though not widely known, Toyota has been working on the development of autonomous cars for many years now. The team will be building on this foundation, developing two kinds of autonomy : chauffer mode and guardian mode.

6. Wide of Akio Toyoda, President and CEO of Toyota Motor Corporation on stage with Yaris

SHOTLIST:

1. Wide of stage showing new concept car and promotional video, AUDIO: music

2. Pan of concept car

3. Wide of stage showing concept car with its door display synching with video

4. Front view of car

5. Wide of Toyota President Akio Toyoda walking onto stage

6. Cutaway of reporters

7. SOUNDBITE (Japanese) Akio Toyoda, President, Toyota Motor Corp:

"We thought it would be fun to put a smartphone on four wheels. This idea led to the birth of Fun-Vii."

8. Rear view of concept car

9. SOUNDBITE (Japanese) Akio Toyoda, President, Toyota Motor Corp:

"A car must appeal to our emotions. If it's not fun, it's not a car."

10. Presentation of car functions showing car recognising driver as Mr. J Smith and greeting driver

11. Close-up of touch-panel door, driver scrolling through options on panel and selecting Toyota icon which connects car to its closest dealer, UPSOUND (Japanese) concept car saying "We are connecting to your dealer"

12. Wide of car running diagnostics, UPSOUND (Japanese) concept car saying "All diagnostics are clear"

13. Close-up pan of car

14. Wide of Toyoda riding his "winglet", personal transport assistance robot built by Toyota

15. Cutaway of photographers

16. Close-up of Toyoda

17. Wide of Toyoda and concept car

STORYLINE:

Toyota unveiled a futuristic car in Tokyo on Monday - one with an entire side reminiscent of a giant touch-screen phone - to demonstrate how Japan's top automaker is trying to take the lead in technology.

The experimental Fun-Vii - which stands for Fun - Vehicle, interactive, internet - was being shown to the public for the first time.

Akio Toyoda, the president of Toyota Motor Corporation, said: "We thought it would be fun to put a smartphone on four wheels. This idea led to the birth of Fun-Vii."

The company said the Fun-Vii was an example of what might be in the works in "20XX", giving no dates.

Like a scene out of a science fiction film, Toyota's presentation showed the Fun-Vii recognising and greeting its driver and running its own diagnostics.

The car works like a personal computer device and allows drivers to connect not only with dealers but with others, either with a tap of a touch-panel door, or through an in-car interface.

Drivers can also change the colour and design of the body which works as a display.

"A car must appeal to our emotions. If it's not fun, it's not a car", Toyoda told reporters at the presentation, which took place at a Toyota amusement-park facility.

Japan's automakers, already battered by years of sales stagnation, was hit by the 11 March earthquake and tsunami, which damaged supply chains in northeastern Japan, and forced them to cut back production.

The industry took yet another beating when it had to halt production due to floods in Thailand.

Toyota's stand is set to be a major attraction for the auto industry at the biannual Tokyo Motor Show, due to open to the public this weekend.

SHOTLIST:

Los Angeles, California - Recent

1. Wide of Toyota Service Centre,

2. Close up of gas pedal jammed under floor mat

Washington, DC - Recent

3. Medium of pictures gas pedals,

4. Close up of mechanics repairing vehicle

New York City - Recent

5. Close up, vehicle control module

6. Medium of driver of Toyota Corolla

Washington, DC - 25 February, 2010

7. Medium of Toyota Executives testifying before Congress.

8. Close up of Toyota CEO, Akio Toyoda

9. SOUNDBITE: (English): Rep. Henry Waxman, D. California

"Do you believe that the recall on the carpet changes on the recall on the sticky pedal will solve the problem of sudden unintended acceleration?"

10. SOUNDBITE: (English): James Lentz, Toyota COO, North America

"Not totally."

Location unknown - Recent

11. Pan of Toyota Showroom

12. Close up of Toyota Prius Dashboard

Location unknown - Recent

13. SOUNDBITE: (English): Steve Kolenovic, Deputy Chairperson of Automotive Division at Technical Career Institutes.

"The vehicles today are equipped with anywhere from five to twenty or more computers. They''ll generally communicate with each other and any interference with communication can alter a signal and create a malfunction in various systems."

Location unknown - Recent

14. Close up of electronic testing device.

15. Close up of solder joins exhibiting "tin whiskers"

Washington, DC - Feb 17, 2010

16. SOUNDBITE: (English): Joan Claybrook - Former Administrator, National Highway Traffic Safety Administration and DOT (Department of Transportation)

"If EMI is involved, it''s a real problem and almost every manufacturer, I believe, right now, is evaluating their vehicles to see if they have this kind of a problem."

Location unknown - Recent

17. Mid shot of electronics testing equipment

18. Medium of wiring harness being pulled from crate

Washington, DC - Recent

19. Tilt Down, exterior, Department of Transportation.

20. Medium of 2010 Ford Fusion

New York City - 12 Feb ,2010

21. Medium shot of Seyed Akhavi, Dean of Technology - Division of Engineering and Information Technologies, Technical Career Institutes

22. SOUNDBITE: (English): Seyed Akhavi, Dean of Technology - Division of Engineering and Information Technologies, Technical Career Institutes

"Since the chip operates on digital signals and zeros and ones, a pattern of sixteen bits which should be translated to let''s say go fast, or go slow or this much air. With a change from a zero to a one as the result of a glitch, that can be translated to a totally different code and as a result the car can behave totally different."

FILE: Location unknown - Recent

23. Close up Toyota Camry badge

24. Close up of Camry in showroom

Rehoboth, Mass. - Recent

25. SOUNDBITE: (English): Sean Kane, president of Safety Research and Strategies Inc. in

"In the case of Toyota unintended acceleration, the agency really only focused its resources on mechanical interface problems with these vehicles and I think that''s part of the reason we''ve got here today. The investigations were short, they were very cursory, and they relied too heavily on Toyota''s assertion that the problems associated with unintended acceleration could not happen from electronics "

Washington, DC - Feb. 24, 2010

26. Medium of NHTSA administrator, Ray LaHood, at Toyota hearings,

Washington, DC - Feb 17, 2010

27. SOUNDBITE: (English):Joan Claybrook - Former Administrator, National Highway Traffic Safety Administration and DOT.

"Well I think that this is one of the problems that Department of Transportation has not kept pace with the technology changes that have occurred in vehicles. The accelerator standard right now was issued in 1973, before there was any such thing as electronic throttles, so its completely out of date, its almost irrelevant."

FILE: Location unknown - Recent

28. Toyota vehicle on display in dealership

29. Close shot of interior of vehicle

30. Close-up of break and accelerator pedals

31. Wide shot of Toyotas being serviced at service centre

LEAD IN

As Toyota blames poorly fitting floor mats and sticky gas pedals for the recall of millions of vehicles, the growing tangle of wires, sensors and computers is sill being scrutinised as the root cause of unintended acceleration in some automobiles.

Toyota executives have tried to answer those concerns before two United States congressional panels, and admitted that it is still unsure if current recalls will fix the problem.

STORYLINE

Toyota - a global name with a global problem.

And this is one of the problems recently identified - an accelerator pedal jammed under a floor mat.

The car manufacturing giant is now trying to restore public faith in their cars and trucks, which has been badly damaged by the recall of 8.5 million vehicles over safety concerns.

The recall has damaged Toyota''s reputation and the company is facing legal and PR problems on several fronts: a criminal investigation by federal prosecutors in New York; a probe by the Securities and Exchange Commission; and anger by U.S. dealerships in line to repair potentially millions of recalled vehicles.

Toyota is offering some customers new reimbursements for rental cars and other expenses.

Company lawyers are bracing for large numbers of death and injury lawsuits.

The Senate Commerce, Science and Transportation Committee plans a hearing Tuesday (2 March).

It follows the appearance on Thursday (25 February) of the President of Toyota at a US congressional hearing.

Akio Toyoda is the grandson of the Japanese company''s founder.

He apologised in prepared testimony for the safety problems and deaths that have been linked to unintended acceleration cases in Toyotas.

Toyoda admitted his company focused too much at times on expanding its sales in the United States at the expense of quality and safety.

A House committee chairman said blame must be shared by both Toyota and US safety regulators.

And while no one has been able to counter Toyota''s assertion that mechanical fixes will remedy acceleration issues, electronics have become increasingly complex.

And that is an area for concern.

Electronic problems can come in many forms, from solder that can sprout microscopic "whiskers" that can short components, to software bugs and electromagnetic fields generated from other electronic parts.

Steve Kolenovic, Deputy Chairperson of Automotive Division at Technical Career Institutes says there are numerous ways that car electronics can fail.

"The vehicles today are equipped with anywhere from five to twenty or more computers. they''ll generally communicate with each other and any interference with communication can alter a signal and create a malfunction in various systems."

Electronic glitches are notoriously difficult to find.

Imagine trying to isolate a short in this mass of wires, which came from just one vehicle.

It could be like trying to find a needle in a haystack.

Investigators are looking at the issue.

Joan Claybrook - Former Administrator, National Highway Traffic Safety Administration and DOT says other manufacturers are checking to make they don''t have similar problems.

"If EMI (electro magnetic interference) is involved, its a real problem and almost every manufacturer, I believe, right now is evaluating their vehicles to see if they have this kind of a problem."

Seyed Akhavi, is Dean of Technology at the Division of Engineering and Information Technologies, Technical Career Institutes.

He explains the detail of the technology involved.

"since the chip operates on digital signals and zeros and ones, a pattern of sixteen bits that should be translated to let''s say go fast, or go slow or this much air. With a change from a zero to a one as the result of a glitch, that can be translated to a totally different code and as a result the car can behave totally different."

At least two lab tests have found electrical irregularities caused problems in a Lexus ES-350 and a Ford Fusion Hybrid.

While the tests don''t prove that the interference caused systems to malfunction, experts say they are evidence that it may be the culprit.

Sean Kane, president of Safety Research and Strategies Inc. in Rehoboth, Mass says :

"In the case of Toyota unintended acceleration, the agency really only focused its resources on mechanical interface problems with these vehicles and I think that''s part of the reason we''ve got here today."

Of more than 2,000 complaints of unwanted acceleration filed with the National Highway Traffic Safety Administration (NHTSA), more than half came from drivers of Toyotas that were not covered by the two acceleration recalls.

That brings into question the scope of the tests that have been done by NHTSA to identify the problem.

And with electronics so prevalent in today''s cars, there''s a growing chorus in Washington questioning whether NHTSA has the expertise to investigate electronics issues.

Joan Claybrook a former Administrator, National Highway Traffic Safety Administration and US Department of Transport (DOT).

"Well I think that this is one of the problems that the Department of Transportation has not kept pace with the technology changes that have occurred in vehicles. The accelerator standard right now was issued in 1973, before there was any such thing as electronic throttles, so its completely out of date, its almost irrelevant."

Lawmakers say they will continue to push for answers on whether modern vehicles are safe as well as NHTSA''s capabilities to verify that.

But consumers will be seeking, much, much more. They want solid assurances that all cars are safe to drive.

LEADIN:

Car maker Toyota's announced it's teaming up with giant online retailer Amazon, restaurant chain Pizza Hut and the taxi services Uber and DiDi to create a new market place with no dividing line separating our lives from online commerce.

The company says it's a game changer turning it from a car manufacturer, to an all-encompassing mobility experience.

STORYLINE:

This is the new e-Palette, which Toyota hopes will transform the way we live and work in a future where fewer people are actually driving cars.

It's a series of modular vehicles which can be anything from a workplace, to a retail outlet to a shared ride.

According to Toyota, the e-Palette's open interior design layout means it can be outfitted with purpose-built interiors in accordance with the user's needs, whether it be for parcel delivery, ride sharing, or on-the-road e-commerce.

Toyota unveiled it's vision of a new age of automation at the Consumer Electronics Show.

The corporation's President Akio Toyoda explains the concept:

"We want the car to be a seamless extension of your phone and computers, a kind of personal assistant on wheels able to anticipate your needs through predictive artificial intelligence. A new mobility service platform is also the engine behind our car sharing test market in Hawaii and San Francisco. In the future much of mobility on demand, or mobility as a service will be powered by autonomy, which in turn is supported by vehicle electrification. Today I am pleased to announce that some of the initial members of our e-Palette alliance includes Amazon, DiDi, Pizza Hut and Uber, Mazda will also be a partner for e-Palette supporting our electrification plans. We want to thank each of these companies for joining us on a new mobility journey."

The company is also teaming up with the car company Mazda who will be a partner in the e-Palette alliance.

Toyoda is keen to dispel any lingering doubts about whether the furture of cars is electric: "Today Toyota offers 37 electrified vehicle models in over 90 countries. By the early 2020s, we'll have more than ten battery electric vehicles available worldwide."

Toyoda revealed he'd learned to drive at the mature age of 51 so that he could understand car design better.

Joking with his audience, he quipped electrification was the only topic of interest around the world apart from the wedding of Prince Harry this year.

He says: "Now I realise that battery electric, or all electric vehicles are what everybody's talking about these days, that and Prince Harry's engagement (audience laughs), but what's not often mentioned today is that less than one per cent of all vehicles sold in the US are battery electric, so there's "

This last comment from a company which has spearheaded the use of electric vehicles for everyday use, is an important prod to the US market.

At the end of the presentation, it was time for a selfie:"Now before I go, I don't often get to hang out with a group such as yourselves. So I'm wondering if it will be okay taking a selfie with you, is that okay? "

The audience at CES clearly approves.

Toyota plans to conduct feasibility testing of the e-Palette Concept in various regions, including the US in the early 2020s.

It also hopes to be the mobility solution of choice at the Olympic and Paralympic Games Tokyo 2020.

CES, Las Vegas, US - 8 January 2017

1. Various of the new Toyota e-Palette

2. Wide zoom out of the live Toyota show at CES showing screen animations of how the e-Palette will be used

3. SOUNDBITE: (English) Akio Toyoda, President, Toyota Motor Corporation

"We want the car to be a seamless extension of your phone and computers, a kind of personal assistant on wheels able to anticipate your needs through predictive artificial intelligence. Our new mobility service platform is also the engine behind our car sharing test market in Hawaii and San Francisco. In the future much of mobility on demand, or mobility as a service will be powered by autonomy, which in turn is supported by vehicle electrification. Today, I am pleased to announce that some of the initial members of our e-Palette alliance includes Amazon, DiDi, Pizza Hut and Uber, Mazda will also be a partner for e-Palette supporting our electrification plans. We want to thank each of these companies for joining us on a new mobility journey."

4. Wide of screens at live Toyota show demonstrating how e-Palette will act as a mobile shop and showroom

5. SOUNDBITE: (English) Akio Toyoda, President, Toyota Motor Corporation

"Today Toyota offers 37 electrified vehicle models in over 90 countries. By the early 2020s, we'll have more than ten battery electric vehicles available worldwide."

6. Various of screens at live showing animations demonstrating how our transport can become our workspace, retail space and creating on demand cities

7. SOUNDBITE: (English) Akio Toyoda, President, Toyota Motor Corporation

"Now I realise that battery electric, or all electric vehicles are what everybody's talking about these days, that and Prince Harry's engagement (audience laughs), but what's not often mentioned is that today is that less than one per cent of all vehicles sold in the US are battery electric."

8. Wide of screens at Toyota's live showing how easily adaptable the e-Palette is

9. UPSOUND: (English) Akio Toyoda, President, Toyota Motor Corporation ++Zoom out of Toyoda as he begins to take selfies of himself and the audience++

"Now before I go, I don't often get to hang out with a group such as yourselves. So I'm wondering if it will be okay taking a selfie with you (laughter) is that okay? (applause)."

10. Zoom out of the Toyota team at the end of the show

The new car on the market.

The world's largest automaker says it aims to sell up to 400-thousand units globally a year of the new-look Prius.

Akio Toyoda, the grandson of the company's founder, and the incoming president of Toyota Motor Corporation, drove the new model onto a stage at a packed Tokyo showroom.

He said the car was eco-friendly and that driving it had a similar impact on emission cuts as planting trees "across land 10 times the size of Tokyo".

Toyoda, 53, was tapped in January to take the helm at the world's biggest automaker, the first time in 14 years it has turned to the charisma of its founding roots for top leadership, mainly to bring employees and affiliates together and steer the automaker through deep troubles.

Both Toyoda's presence and new Prius are symbolic of Toyota Motor Corporation's pursuit of a turnaround from its worst annual loss since its 1937 founding.

The Prius, now in its third generation since its 1997 introduction, is the best-selling hybrid in the world, racking up a cumulative 1.256 (m) million units sold in more than 40 nations and regions.

But now Toyota faces a challenge from Honda Motor Co., whose more cheaply priced Insight has sold briskly since it was introduced in Japan in February.

In April, the Insight ranked as the top-selling vehicle in Japan, the first time a hybrid clinched that spot.

Toyota said its Japan prices for the Prius would start at 2.05 (m) million yen, or about 21,600 US dollars at current exchange rates, less than its predecessor model.

But in an unusual move aimed at competing against the Insight, Toyota also said it will continue to sell the current Prius in Japan, and cut its price.

It targets rental and corporate customers, and will sell for 1.89 (m) million yen, the same price as the Insight.

Toyota had already given the US prices for the 2010 Prius, starting at 22,000 US dollars, unchanged from the base price for the 2009 model.

It is also promising a more basic US model as well for later this year starting at 21,000 US dollars.

The new Prius gets a combined 50 miles per gallon (mpg), compared with 46 mpg for the 2009 model, according to Toyota.

Toyota is promising 38 kilometres per litre, which converts to 90 miles per gallon, in Japan, for the latest Prius.

Toshio Aritake, an auto analyst at the showroom in Tokyo called the Prius "very competitive."

SHOTLIST

Tokyo, May 18th

1. Zoom out from Prius logo to hybrid car, incoming president of Toyota Motor Corporation getting out of it and walking out on podium

2. Photographers

3. SOUNDBITE (Japanese) Akio Toyoda, Incoming president of Toyota Motor Corporation:

"We contribute to ecology as it (Prius) has the same impact on emission cuts as planting trees would across land 10 times the size of Tokyo."

4. Auto analyst Toshio Aritake standing by car

5. SOUNDBITE (English) Toshio Aritake, Auto analyst:

"I think it's going to be very, very competitive in terms of pricing and whatever it has to offer. I haven't seen the inside yet. But it looks extremely competitive, and that's something no other manufacturers at this time can match in terms of quality and pricing."

6. Close of hybrid logo

7. Wide of new Prius car

8. Close up of new Prius car's bonnet

9. Close of Toyota logo with hybrid synergy drive panel

10. Engine

LEADIN

Toyota has rolled out the revamped Prius in Tokyo.

The company's in confident mood, saying it already has 80-thousand advance orders in Japan for the remodelled hybrid, amid intensifying competition with Honda's rival offering the Insight.

SHOTLIST

1. Zoom out from Prius logo to hybrid car, incoming president of Toyota Motor Corporation getting out of it and walking out on podium

2. Photographers

3. SOUNDBITE (Japanese) Akio Toyoda, Incoming president of Toyota Motor Corporation:

"We contribute to ecology as it (Prius) has the same impact on emission cuts as planting trees would across land 10 times the size of Tokyo."

4. Auto analyst Toshio Aritake standing by car

5. SOUNDBITE (English) Toshio Aritake, Auto analyst:

"I think it's going to be very, very competitive in terms of pricing and whatever it has to offer. I haven't seen the inside yet. But it looks extremely competitive, and that's something no other manufacturers at this time can match in terms of quality and pricing."

6. Close of hybrid logo

7. Wide of new Prius car

8. Close up of new Prius car's bonnet

9. Close of Toyota logo with hybrid synergy drive panel

10. Engine

STORYLINE:

Toyota rolled out the revamped Prius in Tokyo on Monday, and said it already had 80-thousand advance orders in Japan for the remodelled hybrid amid intensifying competition with Honda's rival offering, the Insight.

The world's largest automaker said it aims to sell up to 400-thousand units globally a year of the car.

Akio Toyoda, the grandson of the company's founder, and the incoming president of Toyota Motor Corporation, drove the new model onto a stage at a packed Tokyo showroom.

He said the car was eco-friendly and that driving it had a similar impact on emission cuts as planting trees "across land 10 times the size of Tokyo".

Toyoda, 53, was tapped in January to take the helm at the world's biggest automaker, the first time in 14 years it has turned to the charisma of its founding roots for top leadership, mainly to bring employees and affiliates together and steer the automaker through deep troubles.

Both Toyoda's presence and new Prius are symbolic of Toyota Motor Corporation's pursuit of a turnaround from its worst annual loss since its 1937 founding.

The Prius, now in its third generation since its 1997 introduction, is the best-selling hybrid in the world, racking up a cumulative 1.256 (m) million units sold in more than 40 nations and regions.

But now Toyota faces a challenge from Honda Motor Co., whose more cheaply priced Insight has sold briskly since it was introduced in Japan in February.

In April, the Insight ranked as the top-selling vehicle in Japan, the first time a hybrid clinched that spot.

Toyota said its Japan prices for the Prius would start at 2.05 (m) million yen, or about 21,600 US dollars at current exchange rates, less than its predecessor model.

But in an unusual move aimed at competing against the Insight, Toyota also said it will continue to sell the current Prius in Japan, and cut its price.

It targets rental and corporate customers, and will sell for 1.89 (m) million yen, the same price as the Insight.

Toyota had already given the US prices for the 2010 Prius, starting at 22,000 US dollars, unchanged from the base price for the 2009 model.

It is also promising a more basic US model as well for later this year starting at 21,000 US dollars.

The new Prius gets a combined 50 miles per gallon (mpg), compared with 46 mpg for the 2009 model, according to Toyota.

Toyota is promising 38 kilometres per litre, which converts to 90 miles per gallon, in Japan, for the latest Prius.

Toshio Aritake, an auto analyst at the showroom in Tokyo called the Prius "very competitive."

Toyota Motor Corp. and Panasonic Corp. announced on Wednesday that they will begin talks to jointly develop batteries for electric vehicles (EVs).

The two Japanese companies have a long history of cooperation in producing batteries for hybrid vehicles, an area Toyota has been focusing on.

The Japanese auto giant currently has no EVs in its lineup, however.

Toyota has been leading eco-friendly cars since it launched the Prius, the world's first mass production hybrid vehicle, in 1997, followed by the Mirai fuel cell vehicle in 2014.

Toyota Motor Corporation President Akio Toyoda, who took part in a news conference with Panasonic Corporation President Kazuhiro Tsuga in Tokyo, said the speed of change in the car industry was so fast, the company needed to engage with others such as Panasonic with their battery expertise so Japanese companies can be leaders in the EV industry.

Panasonic has been a leading maker in automotive lithium-ion batteries applied by automakers worldwide.

Panasonic's Tsuga meanwhile said his company hopes by working with Toyota it can advance improvements in its battery capability as well as possibly aim at developing the next generation of batteries.

Tokyo – 13 December 2017

1. Toyota Motor Corporation President Akio Toyoda (screen-left) and Panasonic Corporation President Kazuhiro Tsuga at news conference

2. SOUNDBITE (Japanese) Akio Toyoda, President of Toyota Motor Corporation:

"The teaming up of the two companies in order to realise a richer and more fun mobile society than now will be a crystalisation of two Japanese companies that intend to lead this electric vehicle era."

3. Wide of news conference

4. SOUNDBITE (Japanese) Kazuhiro Tsuga, President of Panasonic Corporation:

I think it (the battery) is a key factor for a wider use of EV (Electric Vehicles) and to realise a sustainable society as well as being an important business for us, Panasonic. In this context, we will further advance measurements to develop and produce (car batteries) by strengthening our cooperation with the car makers."

5. Various of Toyoda and Tsuga shaking hands and posing for the cameras

6. SOUNDBITE (Japanese) Akio Toyoda, President of Toyota Motor Corporation:

"EV is a vehicle that carries a heavy and expensive battery. That's what people think. If we continue to do what we are doing now, we cannot change this situation so we need to work with our alliance companies such as Panasonic to seek for 'better' production."

FILE: Tokyo – 25 October 2017

7. Various of Concept-i (EV Car) at the Tokyo Motor Show 2017

8. Various of Fine-Comfort Ride (Fuel Cell Car) at the Tokyo Motor Show 2017

LEAD IN:

Japan's Toyota Motor Corporation is best known for cars, but at CES in Las Vegas, the company has unveiled an ambitious new venture in urban planning.

Toyota says it will build a futurist new city on land in the shadow of Mount Fuji, and it plans to use the prototype town to test A-I, autonomous vehicles, and new forms of 21st century living.

STORY-LINE:

It's Toyota's vision for the city of the future, and the company says construction will start as soon as next year.

The company is billing the project as the "Woven City", a Hydrogen-powered, hyper connected prototype town that it says will initially house 2,000 people.

At a slick presentation of its plans at the CES in Las Vegas today (6 January 2020), the company said it was already seeking expressions of interest from aspiring residents.

And while Toyota's President and CEO Akio Toyoda admits the proposal is a bit of a departure from the company's bread and butter he says Toyota still very much has the future of cars on its mind.

"Everyone wants to know: when will cars truly drive themselves? When will they know what I'm thinking? When will they fly? And more importantly, when will cars actually transform into giant robot? Now, we might not be working on a Toyota transformer, but we are focussed on the future of connectivity, autonomy, shared mobility, and electrification - or CASE, as we call it," he says.

The "Woven City" would be a "living laboratory" that the company says would serve as a home to full-time residents, as well as researchers.

The city would be fully sustainable, and would be constructed around a a grid-like plan of streets and laneways.

Toyoda says his vision is for a town where commercial and academic researchers could collaborate and experiment.

"Imagine a fully controlled site that would allow researchers, engineers and scientists the opportunity to freely test technologies such as autonomy, mobility as a service, robotics, smart-home connected technology, AI (artificial intelligence), and more, in a real world environment," he says.

Toyota is stressing it's vision is for other companies to also use its new "Woven City" testing site too, which the company says will be built on a 175-acre site it owns at Higashi-Fuji in central Japan.

It's commissioning Danish architect Bjarke Ingels to design the urban form itself.

Ingels says the opportunity to design an entirely new city to test out emerging technologies and to create an enviable living environment is unique.

A key innovation: re-thinking the purpose and layout of city streets.

"So basically today the typical street is a mess, with everything and nothing everywhere," he says.

"So we started by splitting the typical street into three separate forms of mobility. The first type is for faster transportation, and every vehicle is autonomous, with zero emissions, and street trees create the necessary distinction between people and vehicles. The second type will be an urban promenade, shared by pedestrians, and slower personal mobility. And the final type of street will be a linear park, with paths for pedestrians only. So imagine walking from one part of town to the other, moving only through a park."

The "Woven City" will be powered by hydrogen, and buildings will be built mostly of wood to minimise the project's carbon footprint.

Traditional Japanese timber joining techniques will be used in construction.

The rooftops of the city's buildings will be covered in photo-voltaic cells that generate solar power, while underground there'll be a network of tunnels for autonomous vehicles to make deliveries and process waste.

Above ground, there are also some exciting innovations.

"A major piece of the puzzle in the whole city is the "Toyota E-Pallet", an autonomous vehicle that will serve for shared transportation and mobile retail," Ingels says.

"It is also going to make deliveries to the research and development labs, which rise above the central plaza. And the "E-Pallet" will also help create flexible programming in the central plaza, making the plaza the rebirth of the marketplace, the town square, or even the fairground. So in an age when technology, social media and online retail is replacing and eliminating our natural meeting places, the "Woven City" will explore ways to stimulate human interaction in the urban space."

All in all, it's an ambitious plan for a company best known for its cars, as Toyoda readily admits.

"You may be thinking: has this guy lost his mind? Is he like a Japanese version of Willy Wonka? Perhaps. But I truly believe this is a project that can benefit everyone, not just Toyota," he says.

Toyota plans to initially populate its city with its own employees and their families along with retirees, scientists and other collaborating researchers.

The town is envisaged to have an initial population of 2,000, but there's scope for more to move in later.

The "Woven City" plan was unveiled at CES in Las Vegas, a week-long conference that started yesterday (5 January 2020).

After two days of media-only previews, the show floor at CES will open to the public Tuesday through to Friday.

Las Vegas, Nevada, US - 6 January 2020

1. Wide of Toyota's "Woven City" promotional presentation at CES conference

2. Wide of crowds gathering for Toyota presentation

3. SOUNDBITE (English) Akio Toyoda, President and CEO, Toyota Motor Corporation:

"Everyone wants to know: when will cars truly drive themselves? When will they know what I'm thinking? When will they fly? And more importantly, when will cars actually transform into giant robot? Now, we might not be working on a Toyota transformer, but we are focussed on the future of connectivity, autonomy, shared mobility, and electrification - or CASE, as we call it."

4. Wide of "Woven City" promotional presentation showing urban layout, a city square, a road with autonomous vehicles and pedestrians, and a futuristic living room

5. SOUNDBITE (English) Akio Toyoda, President and CEO, Toyota Motor Corporation:

"Imagine a fully controlled site that would allow researchers, engineers and scientists the opportunity to freely test technologies such as autonomy, mobility as a service, robotics, smart-home connected technology, AI (artificial intelligence), and more, in a real world environment."

6. Wide of Akio Toyoda talking at CES with screen projects behind him

7. Pan out of Toyoda welcoming Bjarke Ingels, Founder and Creative Partner of Bjarke Ingels Group, to stage

8. Wide of Ingels talking on stage with computer projections on screen behind him

9 SOUNDBITE (English) , Founder and Creative Partner, Bjarke Ingels Group:

"So basically today the typical street is a mess, with everything and nothing everywhere. So we started by splitting the typical street into three separate forms of mobility. The first type is for faster transportation, and every vehicle is autonomous, with zero emissions, and street trees create the necessary distinction between people and vehicles. The second type will be an urban promenade, shared by pedestrians, and slower personal mobility. And the final type of street will be a linear park, with paths for pedestrians only. So imagine walking from one part of town to the other, moving only through a park."

10. Wide of Ingels talking on stage with projections of the below-ground infrastructure for the "Woven City" on screen behind him

11. SOUNDBITE (English) Bjarke Ingels, Founder and Creative Partner, Bjarke Ingels Group:

"A major piece of the puzzle in the whole city is the "Toyota E-Pallet", an autonomous vehicle that will serve for shared transportation and mobile retail. It is also going to make deliveries to the research and development labs, which rise above the central plaza. And the "E-Pallet" will also help create flexible programming in the central plaza, making the plaza the rebirth of the marketplace, the town square, or even the fairground. So in an age when technology, social media and online retail is replacing and eliminating our natural meeting places, the "Woven City" will explore ways to stimulate human interaction in the urban space."

12. Wide of Toyoda on stage with "Woven City" projections on screen behind him

13. SOUNDBITE (English) Akio Toyoda, President and CEO, Toyota Motor Corporation:

"You may be thinking: has this guy lost his mind? Is he like a Japanese version of Willy Wonka? Perhaps. But I truly believe this is a project that can benefit everyone, not just Toyota."

14. Pan out of Toyoda bowing on stage and shaking hands with Ingels

15. Close of Toyoda and Ingels shaking hands on stage

16. Pan right of projection of "Woven City" as crowds start to disperse

17. Wide of auditorium with crowds dispersing

LEAD IN:

Eco-friendly rides and self-driving vehicles are stealing all the headlines at the annual Tokyo Motor Show in Japan.

Japanese auto makers Toyota, Honda and Lexus are all debuting new concept vehicles which embrace lower carbon technologies in comparison to traditional petrol engines.

STORY-LINE:

Automobiles are coming in all shapes and sizes at the Tokyo Motor Show in Japan, on Toyota's stand they're even glowing like something out of a sci-fi movie.

On home soil, Toyota President Akio Toyoda introduced a collection of concept cars accompanied by popular Japanese Major League baseball player, Ichiro Suzuki.

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive," says the baseball player.

"Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow' Toyota will show us."

The Toyota president took the opportunity to declare the company's intention to play a leading role in the auto industry, wowing drivers in the process.

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment," says Toyoda.

"'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

The key concept car Toyota is unveiling this year is this new generation fuel cell vehicle called the 'Toyota FCV Plus'.

The vehicle has the capability to generate electricity by using hydrogen stored outside the vehicle.

That way, the car can function not only as a vehicle but also be used as a sort of portable power plant.

The automaker also unveiled this lightweight sports car concept called the 'Toyota S-FR'. Weighing only 980kg, it's designed for nimble driving.

Hans Greimel, an auto journalist who specialises in Asia's auto industry, says this year's motor show features a range of eco-themed cars.

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here," he says.

"The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

Volkswagen representatives used their presentation at the motor show to again apologise for the company's recent emissions scandal.

Despite none of the affected vehicles being sold in Japan, the company acknowledged the problems have "damaged Japanese trust" in the brand.

They also used the event to present the company's new Tiguan GTE concept car to Asian audiences.

Previously unveiled at last month's Frankfurt Motor Show, the concept is an SUV which boasts hybrid drive technology.

Volkswagen's CEO of Passenger Cars, Herbert Diess, says the car starts in full electric mode which has a range of 50 kilometres that will cover most daily drives.

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module can contribute enough energy for an additional 1,000 kilometres per year," he says.

Honda claims their new Clarity Fuel Cell vehicle is the first production model to consolidate the fuel-cell power train under the vehicle's hood.

That means it allows spacious areas in the rest of the vehicle, something some previous fuel cell vehicles didn't deliver.

The Japanese automaker also showed the latest version of its NSX.

Originally introduced in 1990, the new version is a hybrid sports car which uses both petrol and electric power.

The NSX has been a popular sports car for the brand, many see this as a reflection of Honda's F1 race technology.

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car," says Takahiro Hachigo, the president and CEO of Honda Motor Co.

"This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

Nissan is showing off this 'Teatro for Dayz' concept car which boasts seats and surfaces that can be used to display videos and images. Passengers can enjoy playing games that surround them in the car.

The automaker's president and CEO, Carlos Ghosn, says the EV minicar resembles a digital gadget just as much a car.

Nissan also unveiled its other major concept called the 'IDS Concept', sharing its vision for future autonomous driving technology in the process.

This concept vehicle is loaded with laser scanners, a 360-degree camera setup, radar and computer technology that makes autonomous navigation possible.

Nissan plan to offer some autonomous driving features in its vehicles by the end of next year in Japan.

By 2018, the company says vehicles with the technology will be able to conduct lane changes on highways.

By 2020, such vehicles will be able to make their way through intersections on regular urban roads.

The IDS vehicle is also electric and can travel long distances on a single charge, also recharging quickly.

"I think it's empowering. It's empowering!" says Ghosn.

"When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off."

"If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great."

"That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

Lexus, Toyota's luxury car brand, is unveiling this stylish hybrid coupe concept called 'LF-FC'.

"We hope that with this design, drivers will experience a ride that is full of emotion and joy," says Lexus International President, Tokuo Fukuichi.

The original version was unveiled in 2012, but it's yet to go to market.

There was no confirmation given at this year's motor show whether the car will eventually be available commercially.

More than 70 different concept cars are being presented at this year's Tokyo Motor Show.

The event runs until 8 November.

LEAD IN:

Eco-friendly rides and self-driving vehicles are stealing all the headlines at the annual Tokyo Motor Show in Japan.

Japanese auto makers Toyota, Honda and Lexus are all debuting new concept vehicles which embrace lower carbon technologies in comparison to traditional petrol engines.

STORY-LINE:

Automobiles are coming in all shapes and sizes at the Tokyo Motor Show in Japan, on Toyota's stand they're even glowing like something out of a sci-fi movie.

On home soil, Toyota President Akio Toyoda introduced a collection of concept cars accompanied by popular Japanese Major League baseball player, Ichiro Suzuki.

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive," says the baseball player.

"Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow' Toyota will show us."

The Toyota president took the opportunity to declare the company's intention to play a leading role in the auto industry, wowing drivers in the process.

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment," says Toyoda.

"'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

The key concept car Toyota is unveiling this year is this new generation fuel cell vehicle called the 'Toyota FCV Plus'.

The vehicle has the capability to generate electricity by using hydrogen stored outside the vehicle.

That way, the car can function not only as a vehicle but also be used as a sort of portable power plant.

The automaker also unveiled this lightweight sports car concept called the 'Toyota S-FR'. Weighing only 980kg, it's designed for nimble driving.

Hans Greimel, an auto journalist who specialises in Asia's auto industry, says this year's motor show features a range of eco-themed cars.

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here," he says.

"The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

Volkswagen representatives used their presentation at the motor show to again apologise for the company's recent emissions scandal.

Despite none of the affected vehicles being sold in Japan, the company acknowledged the problems have "damaged Japanese trust" in the brand.

They also used the event to present the company's new Tiguan GTE concept car to Asian audiences.

Previously unveiled at last month's Frankfurt Motor Show, the concept is an SUV which boasts hybrid drive technology.

Volkswagen's CEO of Passenger Cars, Herbert Diess, says the car starts in full electric mode which has a range of 50 kilometres that will cover most daily drives.

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module can contribute enough energy for an additional 1,000 kilometres per year," he says.

Honda claims their new Clarity Fuel Cell vehicle is the first production model to consolidate the fuel-cell power train under the vehicle's hood.

That means it allows spacious areas in the rest of the vehicle, something some previous fuel cell vehicles didn't deliver.

The Japanese automaker also showed the latest version of its NSX.

Originally introduced in 1990, the new version is a hybrid sports car which uses both petrol and electric power.

The NSX has been a popular sports car for the brand, many see this as a reflection of Honda's F1 race technology.

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car," says Takahiro Hachigo, the president and CEO of Honda Motor Co.

"This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

Nissan is showing off this 'Teatro for Dayz' concept car which boasts seats and surfaces that can be used to display videos and images. Passengers can enjoy playing games that surround them in the car.

The automaker's president and CEO, Carlos Ghosn, says the EV minicar resembles a digital gadget just as much a car.

Nissan also unveiled its other major concept called the 'IDS Concept', sharing its vision for future autonomous driving technology in the process.

This concept vehicle is loaded with laser scanners, a 360-degree camera setup, radar and computer technology that makes autonomous navigation possible.

Nissan plan to offer some autonomous driving features in its vehicles by the end of next year in Japan.

By 2018, the company says vehicles with the technology will be able to conduct lane changes on highways.

By 2020, such vehicles will be able to make their way through intersections on regular urban roads.

The IDS vehicle is also electric and can travel long distances on a single charge, also recharging quickly.

"I think it's empowering. It's empowering!" says Ghosn.

"When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off."

"If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great."

"That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

Lexus, Toyota's luxury car brand, is unveiling this stylish hybrid coupe concept called 'LF-FC'.

"We hope that with this design, drivers will experience a ride that is full of emotion and joy," says Lexus International President, Tokuo Fukuichi.

The original version was unveiled in 2012, but it's yet to go to market.

There was no confirmation given at this year's motor show whether the car will eventually be available commercially.

More than 70 different concept cars are being presented at this year's Tokyo Motor Show.

The event runs until 8 November.

AP TELEVISION

Tokyo, Japan - 28 October 2015

1. Close of wheel of Toyota Motor Corp.'s concept car "FCV plus" on show at Tokyo Motor Show

2. Wide of FCV plus

3. Close of glowing ring on FCV plus

4. Wide of Toyota's world and Japan premiere vehicles on display

5. Close of Toyota's world and Japan premiere vehicle "SFR"

6. Wide of Ichiro Suzuki, American Major League Baseball Player, and Akio Toyoda, President and CEO of Toyota Motor Co., shaking hands onstage

7. Close of Suzuki and Toyoda onstage

8. SOUNDBITE: (Japanese) Ichiro Suzuki, American Major League Baseball Player:

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive. Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow" Toyota will show us."

9. SOUNDBITE: (Japanese/English) Akio Toyoda, President and CEO of Toyota Motor Co.:

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment. 'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

10. Various of Hans Greimel, Automotive News, Asia Editor, looking at car at Tokyo Motor Show

11. SOUNDBITE: (English) Hans Greimel, Automotive News, Asia Editor:

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here. The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

12. Wide of Sven Stein, Representative Director, Volkswagen Group Japan (left) and Herbert Diess, Volkswagen's CEO Passenger Cars brand (right) unveiling Tiguan GTE concept car with solar roof

13. SOUNDBITE: (English) Herbert Diess, Volkswagen's CEO Passenger Cars brand:

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module that can contribute enough energy for an additional 1,000 kilometres per year."

14. Wide of Diess standing in front of concept car while detailing safety features

UPSOUND: (English) "And it is precisely this type of progress that makes the Tiguan a Volkswagen."

15. Various of Stein and Diess posing for photographs next to Tiguan GTE concept car

16. Various of Honda's concept car "Clarity"

17. Wide of Takahiro Hachigo, President and CEO of Honda Motor Co., walking onstage

18. SOUNDBITE: (Japanese) Takahiro Hachigo, President and CEO of Honda Motor Co.:

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car. This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

19. Various of Honda's NSX

20. Close of Nissan's concept car "Teatro for Dayz"

21. Wide of Nissan Teatro

22. Close of car dashboard

23. Close of dashboard graphics

24. Wide of Nissan Teatro interior with doors wide open showing LED panels changing designs of interior

25. Wide of Carlos Ghosn, President and CEO of Nissan Motor Co., speaking onstage at presentation

26. SOUNDBITE: (English) Carlos Ghosn, President and CEO of Nissan Motor Co.:

"Above all, they want a car to be a versatile tool for self-expression and connecting with friends just like a smart phone."

27. Wide of Nissan's "IDS" autonomous car

28. Pull out of Nissan's "IDS"

29. SOUNDBITE: (English) Carlos Ghosn, President and CEO of Nissan Motor Co.:

"I think it's empowering. It's empowering! When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off. If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great. That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

30. Wide of Lexus's world premiere vehicle LF-FC driving onstage

31. Pan left from photographer to car

32. Pull focus of Lexus logo

33. Wide of Lexus's world premiere vehicle LF-FC

34. Close of LF-FC rear

35. Close of markings, reading (English): 'Fuel Cell' on LF-FC

36. SOUNDBITE: (Japanese) Tokuo Fukuichi, Lexus International President:

"We hope that with this design, drivers will experience a ride that is full of emotion and joy."

37. Tilt down to Tokyo Motor Show floor

38. Wide of motor show floor

39. Long shot of visitors walking through motor show

LEAD IN:

Eco-friendly rides and self-driving vehicles are stealing all the headlines at the annual Tokyo Motor Show in Japan.

Japanese auto makers Toyota, Honda and Lexus are all debuting new concept vehicles which embrace lower carbon technologies in comparison to traditional petrol engines.

STORY-LINE:

Automobiles are coming in all shapes and sizes at the Tokyo Motor Show in Japan, on Toyota's stand they're even glowing like something out of a sci-fi movie.

On home soil, Toyota President Akio Toyoda introduced a collection of concept cars accompanied by popular Japanese Major League baseball player, Ichiro Suzuki.

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive," says the baseball player.

"Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow' Toyota will show us."

The Toyota president took the opportunity to declare the company's intention to play a leading role in the auto industry, wowing drivers in the process.

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment," says Toyoda.

"'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

The key concept car Toyota is unveiling this year is this new generation fuel cell vehicle called the 'Toyota FCV Plus'.

The vehicle has the capability to generate electricity by using hydrogen stored outside the vehicle.

That way, the car can function not only as a vehicle but also be used as a sort of portable power plant.

The automaker also unveiled this lightweight sports car concept called the 'Toyota S-FR'. Weighing only 980kg, it's designed for nimble driving.

Hans Greimel, an auto journalist who specialises in Asia's auto industry, says this year's motor show features a range of eco-themed cars.

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here," he says.

"The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

Volkswagen representatives used their presentation at the motor show to again apologise for the company's recent emissions scandal.

Despite none of the affected vehicles being sold in Japan, the company acknowledged the problems have "damaged Japanese trust" in the brand.

They also used the event to present the company's new Tiguan GTE concept car to Asian audiences.

Previously unveiled at last month's Frankfurt Motor Show, the concept is an SUV which boasts hybrid drive technology.

Volkswagen's CEO of Passenger Cars, Herbert Diess, says the car starts in full electric mode which has a range of 50 kilometres that will cover most daily drives.

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module can contribute enough energy for an additional 1,000 kilometres per year," he says.

Honda claims their new Clarity Fuel Cell vehicle is the first production model to consolidate the fuel-cell power train under the vehicle's hood.

That means it allows spacious areas in the rest of the vehicle, something some previous fuel cell vehicles didn't deliver.

The Japanese automaker also showed the latest version of its NSX.

Originally introduced in 1990, the new version is a hybrid sports car which uses both petrol and electric power.

The NSX has been a popular sports car for the brand, many see this as a reflection of Honda's F1 race technology.

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car," says Takahiro Hachigo, the president and CEO of Honda Motor Co.

"This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

Nissan is showing off this 'Teatro for Dayz' concept car which boasts seats and surfaces that can be used to display videos and images. Passengers can enjoy playing games that surround them in the car.

The automaker's president and CEO, Carlos Ghosn, says the EV minicar resembles a digital gadget just as much a car.

Nissan also unveiled its other major concept called the 'IDS Concept', sharing its vision for future autonomous driving technology in the process.

This concept vehicle is loaded with laser scanners, a 360-degree camera setup, radar and computer technology that makes autonomous navigation possible.

Nissan plan to offer some autonomous driving features in its vehicles by the end of next year in Japan.

By 2018, the company says vehicles with the technology will be able to conduct lane changes on highways.

By 2020, such vehicles will be able to make their way through intersections on regular urban roads.

The IDS vehicle is also electric and can travel long distances on a single charge, also recharging quickly.

"I think it's empowering. It's empowering!" says Ghosn.

"When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off."

"If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great."

"That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

Lexus, Toyota's luxury car brand, is unveiling this stylish hybrid coupe concept called 'LF-FC'.

"We hope that with this design, drivers will experience a ride that is full of emotion and joy," says Lexus International President, Tokuo Fukuichi.

The original version was unveiled in 2012, but it's yet to go to market.

There was no confirmation given at this year's motor show whether the car will eventually be available commercially.

More than 70 different concept cars are being presented at this year's Tokyo Motor Show.

The event runs until 8 November.

LEAD IN:

Eco-friendly rides and self-driving vehicles are stealing all the headlines at the annual Tokyo Motor Show in Japan.

Japanese auto makers Toyota, Honda and Lexus are all debuting new concept vehicles which embrace lower carbon technologies in comparison to traditional petrol engines.

STORY-LINE:

Automobiles are coming in all shapes and sizes at the Tokyo Motor Show in Japan, on Toyota's stand they're even glowing like something out of a sci-fi movie.

On home soil, Toyota President Akio Toyoda introduced a collection of concept cars accompanied by popular Japanese Major League baseball player, Ichiro Suzuki.

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive," says the baseball player.

"Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow' Toyota will show us."

The Toyota president took the opportunity to declare the company's intention to play a leading role in the auto industry, wowing drivers in the process.

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment," says Toyoda.

"'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

The key concept car Toyota is unveiling this year is this new generation fuel cell vehicle called the 'Toyota FCV Plus'.

The vehicle has the capability to generate electricity by using hydrogen stored outside the vehicle.

That way, the car can function not only as a vehicle but also be used as a sort of portable power plant.

The automaker also unveiled this lightweight sports car concept called the 'Toyota S-FR'. Weighing only 980kg, it's designed for nimble driving.

Hans Greimel, an auto journalist who specialises in Asia's auto industry, says this year's motor show features a range of eco-themed cars.

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here," he says.

"The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

Volkswagen representatives used their presentation at the motor show to again apologise for the company's recent emissions scandal.

Despite none of the affected vehicles being sold in Japan, the company acknowledged the problems have "damaged Japanese trust" in the brand.

They also used the event to present the company's new Tiguan GTE concept car to Asian audiences.

Previously unveiled at last month's Frankfurt Motor Show, the concept is an SUV which boasts hybrid drive technology.

Volkswagen's CEO of Passenger Cars, Herbert Diess, says the car starts in full electric mode which has a range of 50 kilometres that will cover most daily drives.

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module can contribute enough energy for an additional 1,000 kilometres per year," he says.

Honda claims their new Clarity Fuel Cell vehicle is the first production model to consolidate the fuel-cell power train under the vehicle's hood.

That means it allows spacious areas in the rest of the vehicle, something some previous fuel cell vehicles didn't deliver.

The Japanese automaker also showed the latest version of its NSX.

Originally introduced in 1990, the new version is a hybrid sports car which uses both petrol and electric power.

The NSX has been a popular sports car for the brand, many see this as a reflection of Honda's F1 race technology.

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car," says Takahiro Hachigo, the president and CEO of Honda Motor Co.

"This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

Nissan is showing off this 'Teatro for Dayz' concept car which boasts seats and surfaces that can be used to display videos and images. Passengers can enjoy playing games that surround them in the car.

The automaker's president and CEO, Carlos Ghosn, says the EV minicar resembles a digital gadget just as much a car.

Nissan also unveiled its other major concept called the 'IDS Concept', sharing its vision for future autonomous driving technology in the process.

This concept vehicle is loaded with laser scanners, a 360-degree camera setup, radar and computer technology that makes autonomous navigation possible.

Nissan plan to offer some autonomous driving features in its vehicles by the end of next year in Japan.

By 2018, the company says vehicles with the technology will be able to conduct lane changes on highways.

By 2020, such vehicles will be able to make their way through intersections on regular urban roads.

The IDS vehicle is also electric and can travel long distances on a single charge, also recharging quickly.

"I think it's empowering. It's empowering!" says Ghosn.

"When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off."

"If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great."

"That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

Lexus, Toyota's luxury car brand, is unveiling this stylish hybrid coupe concept called 'LF-FC'.

"We hope that with this design, drivers will experience a ride that is full of emotion and joy," says Lexus International President, Tokuo Fukuichi.

The original version was unveiled in 2012, but it's yet to go to market.

There was no confirmation given at this year's motor show whether the car will eventually be available commercially.

More than 70 different concept cars are being presented at this year's Tokyo Motor Show.

The event runs until 8 November.

AP TELEVISION

Tokyo, Japan - 28 October 2015

1. Close of wheel of Toyota Motor Corp.'s concept car "FCV plus" on show at Tokyo Motor Show

2. Wide of FCV plus

3. Close of glowing ring on FCV plus

4. Wide of Toyota's world and Japan premiere vehicles on display

5. Close of Toyota's world and Japan premiere vehicle "SFR"

6. Wide of Ichiro Suzuki, American Major League Baseball Player, and Akio Toyoda, President and CEO of Toyota Motor Co., shaking hands onstage

7. Close of Suzuki and Toyoda onstage

8. SOUNDBITE: (Japanese) Ichiro Suzuki, American Major League Baseball Player:

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive. Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow" Toyota will show us."

9. SOUNDBITE: (Japanese/English) Akio Toyoda, President and CEO of Toyota Motor Co.:

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment. 'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

10. Various of Hans Greimel, Automotive News, Asia Editor, looking at car at Tokyo Motor Show

11. SOUNDBITE: (English) Hans Greimel, Automotive News, Asia Editor:

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here. The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

12. Wide of Sven Stein, Representative Director, Volkswagen Group Japan (left) and Herbert Diess, Volkswagen's CEO Passenger Cars brand (right) unveiling Tiguan GTE concept car with solar roof

13. SOUNDBITE: (English) Herbert Diess, Volkswagen's CEO Passenger Cars brand:

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module that can contribute enough energy for an additional 1,000 kilometres per year."

14. Wide of Diess standing in front of concept car while detailing safety features

UPSOUND: (English) "And it is precisely this type of progress that makes the Tiguan a Volkswagen."

15. Various of Stein and Diess posing for photographs next to Tiguan GTE concept car

16. Various of Honda's concept car "Clarity"

17. Wide of Takahiro Hachigo, President and CEO of Honda Motor Co., walking onstage

18. SOUNDBITE: (Japanese) Takahiro Hachigo, President and CEO of Honda Motor Co.:

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car. This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

19. Various of Honda's NSX

20. Close of Nissan's concept car "Teatro for Dayz"

21. Wide of Nissan Teatro

22. Close of car dashboard

23. Close of dashboard graphics

24. Wide of Nissan Teatro interior with doors wide open showing LED panels changing designs of interior

25. Wide of Carlos Ghosn, President and CEO of Nissan Motor Co., speaking onstage at presentation

26. SOUNDBITE: (English) Carlos Ghosn, President and CEO of Nissan Motor Co.:

"Above all, they want a car to be a versatile tool for self-expression and connecting with friends just like a smart phone."

27. Wide of Nissan's "IDS" autonomous car

28. Pull out of Nissan's "IDS"

29. SOUNDBITE: (English) Carlos Ghosn, President and CEO of Nissan Motor Co.:

"I think it's empowering. It's empowering! When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off. If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great. That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

30. Wide of Lexus's world premiere vehicle LF-FC driving onstage

31. Pan left from photographer to car

32. Pull focus of Lexus logo

33. Wide of Lexus's world premiere vehicle LF-FC

34. Close of LF-FC rear

35. Close of markings, reading (English): 'Fuel Cell' on LF-FC

36. SOUNDBITE: (Japanese) Tokuo Fukuichi, Lexus International President:

"We hope that with this design, drivers will experience a ride that is full of emotion and joy."

37. Tilt down to Tokyo Motor Show floor

38. Wide of motor show floor

39. Long shot of visitors walking through motor show

Green cars rolled into the spotlight at the Tokyo auto show on Wednesday as Japan's automakers look to fuel efficient technology to reinvigorate growth after tough times.

The Tokyo Motor Show previewed for media ahead of its opening to the public on Saturday.

The show has been scaling back in recent years, underlining the waning importance of Japan as a global auto market.

Automakers are increasingly looking to China, India and other markets with growth potential more than Japan, which has made competition stiff.

"The time when an automaker could focus only on the vehicle is over. Look at the concept cars here today," said Nissan Motor Co CEO Carlos Ghosn, adding that today's cars should be "viable transport solutions for tomorrow's digitally connected urban societies where smart houses and smart communities support zero emission mobility."

Very few US and European car companies featured at the show, and so, with the Japanese being the stars, the focus was on ecological technology, such as plug-in hybrids and electric cars.

Toyota President Akio Toyoda became emotional as he talked of the the country's tough challenges after the March 11 earthquake and tsunami in northeastern Japan.

Japanese automakers, including Toyota Motor Corp., were forced to scale back production as supply chains in northeastern Japan were damaged.

Toyoda promised that Toyota would "not turn its back" on the earthquake damaged regions, nor on Toyota plants in flood-ravaged Thailand.

"Toyota will work together with people in these regions and aims to be the driving force of their restoration and reconstruction," Toyoda said.

Toyota's display at the motor show featured the plug-in version of its Prius hybrid.

More than 3.4 (m) million Toyota hybrids have been sold worldwide so far, and the company is hoping Prius plug-in sales will reach 60-thousand per year globally.

Nissan Motor Co. had an updated version of its futuristic-looking electric car called Pivo 3, which can automatically drive itself, find parking spaces, and swerve around in almost a complete circle.

Nissan also showed concept cars such as the AC-X plug-in hybrid, EV-STER electric roadster convertible, and a tiny electric car called Micro Commuter Concept.

Honda displayed a portable battery that is small enough to be carried inside electric cars and plug-ins, and even on small electric scooters.

However, even with the green innovations, Koji Endo, auto analyst with Advanced Research Japan, says that Japanese automakers are still struggling.

"The car industry in Japan is still in really big trouble. And many of the car makers including Toyota, Honda - they are struggling in making money," he said.

Tokyo Motor show opens to the public on Saturday 3 December and runs until 11 December.

1. Tracking shot of Nissan "Pivo3", pan to Carlos Ghosn, President and CEO of Nissan Motor Company walking onto stage, AUDIO: presentation music

2. SOUNDBITE: (English) Carlos Ghosn, President and CEO of Nissan Motor Co:

"The time when an automaker could focus only on the vehicle is over. Look at the concept cars here today. These are not exercises in design fantasy but viable transport solutions for tomorrow's digitally connected urban societies where smart houses and smart communities support zero emission mobility."

3. Various of unveiling of the newest plug-in hybrid "Prius PHV", AUDIO: presentation music

4. Wide of President of Toyota Motor Corp, Akio Toyoda, appearing on stage

5. SOUNDBITE: (Japanese) Akio Toyoda, President of Toyota Motor Corp:

"Through manufacturing, we aim to envision the future together with our communities. Toyota will not turn its back on Tohoku nor Thailand. Rather, Toyota will work together with people in these regions and aims to be the driving force of their restoration and reconstruction."

6. Pull focus of Toyota emblem on car

7. Various of Toyota "FCV-R" (Fuel Cell Vehicle)

8. Cutaway audience

9. Various of Honda's "Micro Commuter Concept" car

10. Set up of auto analyst Koji Endo looking at cars

11. SOUNDBITE: (English) Koji Endo, auto analyst, Advanced Research Japan:

"The car industry in Japan is still in really big trouble. And many of the car makers including Toyota, Honda - they are struggling in making money. Actually Toyota and Honda are not making any money in the automotive division, partly because of the Tohoku earthquake and partly because of the flood situation in Thailand. But more importantly, strong yen, relatively weak economy here, slowing down Chinese market, and the US market is still kind of struggling, so to speak."

12. Logos of various automakers

13. Various of people attending the auto show

While next-generation eco-cars in Japan have been dominated by Toyota's hybrid Prius and Nissan's electronic vehicle Leaf, both companies are rolling out not just greener, but sleeker functions and designs this year.

Carlos Ghosn, chief executive at Nissan, heralds the connection of cars to infrastructure.

"The time when an automaker could focus only on the vehicle is over" Ghosn said. Pointing to Nissan's latest line up of vehicles, he stressed "these are not exercises in design fantasy but viable transport solutions for tomorrow's digitally connected urban societies where smart houses and smart communities support zero emission mobility."

The updated version of its futuristic-looking electric car called Pivo 3 - can drive itself, find parking spaces, charge its own battery and even come and pick you up once summoned through your smartphone.

In about a decade, electric vehicles will make up 10 percent of the market as concerns grow about global warming, and governments in the U.S., Japan, Europe and China encourage their sales, says Ghosn.

Meanwhile, Japan's biggest automaker Toyota, flexed its R&D muscles and presented 5 world premiere vehicles at the show. For the auto giant, variety was key.

It rolled out its Prius Plug-in Hybrid vehicle (PHV), equipped with a high-capacity lithium ion-battery that can be charged from a household outlet.

Toyota also premiered a concept fuel-cell vehicle (FCV-R) which uses hydrogen as power source and is slated to launch in 2015, as well as a compact electric vehicle (FT-EV III) designed for short-distance trips, scheduled to launch in 2012.

And in the hopes of attracting younger buyers back into the market by making cars "fun to drive, again" - Toyota's new slogan - the auto giant debuted a prototype "86" compact rear-wheel-drive sports car.

"When we talk about the car of the future, we're not just going to be talking about whether its hybrid or plug-in hybrid." Toyota President Akio Toyoda said. "Customers will make their decisions, but their choices will not be limited to just one. I believe there is a place for different cars with different advantages."

Japanese automakers have had a tough few years due to image problems from Toyota's massive recalls and the large production disruptions from the March disasters in northeastern Japan. But green technology remains a strong selling point for car makers such as Toyota Motor Corp. which pioneered broad consumer acceptance of gasoline-electric hybrid cars with its hit Prius.

So with hybrids, plug-in hybrids, electronic vehicles, fuel cells and more coming down the pipeline, where is the next generation eco-friendly car headed? Koji Endo, auto analyst at Advanced Research Japan says despite all the fanfare, he expects hybrids to stay on for the time being.

"I think, looking at 10 years from now, or maybe beyond, electric vehicles seem to be getting more and more attention as practical way. At the same time, there are going to be fuel cell, more advanced type of diesel, and a lot of number of new types of eco-friendly cars available. Still, people's focus is till on the hybrid," says Endo.

As for the Tokyo Motor Show itself, there seems to be a little more hype this year with 52 world premiere vehicles, 15 domestic brands and 24 foreign brands participating. That's a drastic improvement from just 9 foreign brands that were present for the previous show in 2009 that was held in the midst of the global financial crisis after the collapse of Lehman Brothers.

Still, Ford Motor Co. of the U.S. skipped the show, and General Motors Co. had only a tiny corner booth. Just a handful of European manufacturers like Volkswagen AG and BMW are back in Japan this time aiming to woo rich Japanese buyers had full-scale booths.

The show been scaling back in recent years because of the waning importance of Japan as an auto market. Car makers _ including Japan's _ are increasingly looking to China, India and other nations with greater growth potential.

This year, organisers of the show are hoping to attract over 800,000 visitors during the event by bringing it back to Tokyo for the first time in 24 years, extending opening hours, and offering cheaper tickets for visitors who come in the evening.

The Tokyo Motor Show will be open to the public from December 3-11.

AP Television

Tokyo, Japan - November 30, 2011

1. Close of Nissan "PIVO3"2. Wide of Carlos Ghosn appearing on stage

3. SOUNDBITE (English) Carlos Ghosn, President and CEO of Nissan Motor Co.

"The time when an automaker could focus only on the vehicle is over. Look at the concept cars here today. These are not exercises in design fantasy but viable transport solutions for tomorrow's digitally connected urban societies where smart houses and smart communities support zero emission mobility."

4. Pull focus on Nissan's emblem

5. Wide of Pivo 3 on stage

6. Close of Pivo 3 tyres

7. Mid of Pivo 3

8. SOUNDBITE: (English) Koji Endo, auto analyst of Advanced Research Japan

"I must say, everybody's talking about still eco-friendly cars such as hybrid and plug-in hybrid and electric vehicles. And at the same time, everybody is now trying to focus on small cars, more fuel economical cars, cheap cars, that people can afford to buying those cars."

9. Wide of Toyota's Fuel Cell Vehicle "FCV-R"

10. Close of FCV-R

11. Frontal shot of FCV-R

12. Wide of stage with the newest plug-in hybrid "Prius PHV" and electronic vehicle "FT-EV III" with President of Toyota, Akio Toyoda, standing in front of stage

13. SOUNDBITE: (Japanese) Akio Toyoda, President of Toyota Motor Corp.

"When we talk about the car of the future, we're not just going to be talking about whether its hybrid or plug-in hybrid. Customers will make their decisions, but their choices will not be limited to just one. I believe there is a place for different cars with different advantages."

14. Pull focus of BMW emblem on car

15. Frontal shot of BMW concept sports car

16. Frontal shot of BMW world premiere hybrid series 5 "Active Hybrid 5"

17. Close pull focus of "Active Hybrid 5" sign on BMW car 18. Mid of display with sign "world premiere" with BMW car 19. Focus shift of Citroen emblem on car 20. Wide of Citroen booth 21. Frontal shot of Volkswagen's "New Bulli"

22. Close of Volkswagen's emblem on car

23. Wide of Volkswagen booth

24. SOUNDBITE: (English) Koji Endo, auto analyst of Advanced Research Japan

"I think, looking at 10 years from now, or maybe beyond, electric vehicles seem to be getting more and more attention as practical way. At the same time, there are going to be fuel cell, more advanced type of diesel, and a lot of number of new types of eco-friendly cars available. Still, people's focus is till on the hybrid."

25. Close of Honda's emblem on its concept electronic vehicle "Micro Commuter"

26. Mid of Honda's Micro Commuter

27. Close of the Micro Commuter with sign: "See you!"

28. Wide of Tokyo Motor Show

29. Wide of logos of various automakers

30. Wide of people attending the auto show

LEADIN:

The race for greener cars is on. Plug-in hybrids and electric cars took centre stage at the Tokyo Auto Show as manufacturers look to fuel efficient technology to reinvigorate growth.

The showcase for Japan's auto industry was holds the media preview on Wednesday ahead of opening to the public on Saturday.