Cars that run on hydrogen and exhaust only water vapor are emerging to challenge electric vehicles as the world's transportation of the future.

At the Los Angeles Auto Show Wednesday, Honda and Hyundai automakers unveiled hydrogen fuel cell vehicles to be delivered to the general public as early as next spring.

Toyota promised a mass-produced fuel cell car by 2015 at the Tokyo car show earlier.

Hyundai Motor Co. will be the first to the mass market in the U.S. It unveiled a hydrogen-powered Tucson small SUV that will be leased to consumers for $499 per month for three years with $3,000 down.

Hydrogen cars are appealing because unlike electric vehicles, they have the range of a typical gasoline car and can be refueled quickly. Experts say the industry also has overcome safety and reliability concerns that have hindered distribution in the past.

But hydrogen cars still have a glaring downside � refueling stations are scarce, and costly to build.

Consumers can expect costs in line with some luxury models.

Hyundai is offering to pay the hydrogen and maintenance costs. The company will start leasing in the Los Angeles area, where most of the state's nine fueling stations are located. California lawmakers have allocated $100 million to build 100 more. Honda wouldn't reveal any pricing details.

Hydrogen cars, experts say, have an advantage over battery-powered electric cars because drivers don't have to worry about running out of electricity and having to wait hours for recharging.

Hydrogen fuel cells use a complex chemical process to separate electrons and protons in hydrogen gas molecules. The electrons power a car's electric motor, which turns the wheels.

Since the hydrogen isn't burned, there's no pollution. Instead, oxygen also is pumped into the system, and when it meets the hydrogen ions and electrons, that creates water and heat. The only byproduct is water.

A fuel cell produces only about one volt of electricity, so many are stacked to generate enough juice.

Toyota said its new fuel cell vehicle will go on sale in Japan in 2015 and within a year later in Europe and U.S.

Toyota's fuel cell car is a "concept" model called FCV that looks like a sleeker Prius gas-electric hybrid.

Honda, which has leased about two-dozen fuel cell cars since 2005, took the wraps off a futuristic-looking FCEV concept vehicle in Los Angeles.

Honda executives predict that it will take five years for the hydrogen refueling stations to reach significant numbers outside California, and up to 25 years to go nationwide.

But skeptics say hydrogen fueling stations are more expensive than electric car charging stations, partly because electricity is almost everywhere and new and safe ways for producing, storing and transferring

hydrogen will be needed.

AP TELEVISION

Wednesday, November 20, 2013

Los Angeles, California

1. Wide, convention floor at Los Angeles Auto Show

2. Wide, pan across cars covered with fabric waiting to be revealed

3. Wide, Chevrolet logo advertising new "Colorado" mid-size pickup truck

4. Medium, smoke and colored lights around new Subaru WRX, silky fabric slides off to unveil new car model in cherry red

5. Medium low, man peers in driver's side door of Subaru WRX

6. Wide, Honda stage with water and lights and concept car under wraps

7. Medium, screen above stage reads reads "Honda FCEV Concept"

8. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co.

"Today we want to focus on what we believe has the potential to become the ultimate solution to realizing ultra-low carbon mobility. And that is the fuel cell electric vehicle."

9. Wide, Iwamura speaks on stage in front of veiled concept car

10. Tight, rear bumper of concept car as Iwarmura walks in front

11. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co."The Honda FCEV concept!" (wide, fabric is whisked off car and music swells)

12. Wide, Honda sign on convention floor

13. Medium, woman tries to open door on concept car

14. Medium, man takes photo of car with cell phone

15. Tight, rear license plate pan up to Honda logo on rear bumper

16. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "Hydrogen fuel cells basically mix hydrogen and oxygen together, separate out the electrons and produce the electricity on board. In actuality, a hydrogen fuel cell car is an electric vehicle."

17. Tight, front of Honda concept car, zoom out to entire car

18. Tight, Honda insignia on front of car

19. Medium, photographer takes photo of car 20. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "The way Hyundai for instance tests its fuel cell tank? They light the car on fire. They've burnt up entire fuel cell vehicles to see what happens.

The pressure vent on the tank releases, the hydrogen goes up in a fan shape, it burns like a butane lighter, straight up in the air. And it dissipates in a couple of minutes."

21. Tight, curves on concept car, zoom out to entire car

22. Tight, Iwamura speaks to Japanese reporters

23. Medium pan, concept car

24. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "It's a more compact package and it's lighter than a big battery pack that you need for a plug-in electric vehicle."

25. Wide, audience waiting for Hyundai press conference

26. Medium, people at Hyundai presser

27. Wide, Hyundai Tucson ix35 hydrogen fuel cell compact SUV spinning slowly

28. Tight, Hyundai fuel cell vehicle spinning 29. Wide, Hyundai stage

30. SOUNDBITE (English) John Krafcik, President and CEO, Hyundai Motor America "You've got driving range of up to 300 miles. You can refuel them in just a few minutes. And there's endless choice in size and configuration.

That's because it's more space- and weight-efficient to multiply the number of fuel cells than it is to multiply the number of batteries."

31. Wide, Krafcik on stage

32. Medium, Hyundai Tucson compact SUV

33. Wide, Toyota display at convention

34. Tight, Toyota sign

35. Tight zoom out to medium, worker polishing Dodge Challenger anniversary edition

36. Medium, model in white dress and boots with Dodge Challenger

LEADIN:

Concept cars and the latest eco-friendly vehicles are being unveiled by Japanese automakers at the Tokyo Motor Show.

Analysts say Japanese car makers are now facing new challengers from outside the traditional auto market, especially from Silicon Valley and China.

STORYLINE:

Toyota Motor Corp. is debuting its Concept-i concept car in Tokyo.

The futuristic-looking vehicle is equipped with autonomous driving features and artificial intelligence technologies.

The vehicles' AI technology allows it to shift to autonomous driving by detecting the driver's mood and condition. It analyses the driver's facial expressions and behaviour.

The automaker is also introducing this Fine-Comfort Ride, a new fuel cell concept car that can run 1,000 kilometres.

That's 50 percent longer than its predecessor, the Mirai, the world's first mass-produced hydrogen fuel cell vehicle, which went on sale in 2014.

The company is also showing a hybrid sports car concept, named the GRHV Sports concept.

Toyota Motor Corp. executive vice president Didier Leroy, stressed the importance of keeping Toyota's ability to develop zero-emissions and smart models using various technologies, not just focusing on electric vehicles.

"In the world, the development of the infrastructure for the fuel cell or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment," he says.

"That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells.

"So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

Despite being a pioneer in hybrid technology, Toyota has been slow to embrace EVs.

But with the market rapidly expanding, the company is moving to boost its efforts in EV production through a capital tie-up with Mazda Motor Corp.

Nissan Motor Co. is showcasing its IMx zero-emission concept with automated driving technology and a range of over 600 kilometres.

The company says the design enables safer, more convenient and more enjoyable driving.

Nissan executive vice president for global marketing and sales Daniele Schillaci says the concept model isn't a far-flung idea, but something possible in the "very near future."

"This Nissan IMx zero-emission concept is not just an idea," he says.

"It's our view of future of mobility and not in a distant future, but in the very near future."

Nissan, a leading EV maker with its well-established Leaf model, is also unveiling its Leaf Nismo Concept car.

It's a sporty version of the Leaf electric vehicle developed and launched in September.

Analysts say Japanese auto makers have been leading the industry for years.

But they're now facing a new environment, competing with newcomers outside traditional auto market and outside the technology they've excelled in.

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China," says Hans Greimel, Asia editor of Automotive News.

"So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise.

"We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Mitsubishi Motor Corporation is introducing its e-EVOLUTION concept, a high performance all electric crossover SUV.

The sporty EV is equipped with AI to help with off-roading.

Honda Motor Co. is showcasing this Sports EV Concept, built upon an EV-specific platform with AI technology.

Honda hopes to present "a next-generation sports car" and "a stylish form of a compact car" with the concept model.

Japanese auto giants, such as Toyota, Nissan, Mitsubishi and Honda are among over 150 companies and organisations exhibiting at the annual Tokyo Motor Show.

The event opens to the pubic 28 October and runs till 5 November.

Tokyo, Japan - 25 October 2017

1. Various of Toyota's Concept-i being unveiled and Didier Leroy, Executive Vice President, Toyota Motor Corp., coming on the stage

2. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"Akio Toyoda (Toyota President) said those who exceed others in their passion to make ever better society will be the leading player in future mobility."

3. Various of Concept-i

4. Various of GRHV Sports concept

5. Various of Fine-Comfort Ride

6. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"In the world, the development of the infrastructure for the fuel cells or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment. That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells. So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

7. Various of Nissan unveiling IMx zero-emission concept, pan to Nissan executive vice president for global marketing and sales Daniele Schillaci

8. SOUNDBITE (English) Daniele Schillaci, Nissan executive vice president for global marketing and sales:

"This Nissan IMx zero-emission concept is not just an idea. It's our view of future of mobility and not in a distant future, but in the very near future."

9. Various of IMx zero-emission concept

10. Various of Nissan Leaf Nismo concept

Tokyo, Japan - 23 October 2017

11. Setup shot of Hans Greimel, Asia Editor, Automotive News

12. SOUNDBITE (English) Hans Greimel, Asia Editor, Automotive News

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China. So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise. We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Tokyo, Japan - 25 October 2017

13. Various of Mitsubishi e-EVOLUTION concept

14. Various of Honda Sports EV concept

LEADIN:

Concept cars and the latest eco-friendly vehicles are being unveiled by Japanese automakers at the Tokyo Motor Show.

Analysts say Japanese car makers are now facing new challengers from outside the traditional auto market, especially from Silicon Valley and China.

STORYLINE:

Toyota Motor Corp. is debuting its Concept-i concept car in Tokyo.

The futuristic-looking vehicle is equipped with autonomous driving features and artificial intelligence technologies.

The vehicles' AI technology allows it to shift to autonomous driving by detecting the driver's mood and condition. It analyses the driver's facial expressions and behaviour.

The automaker is also introducing this Fine-Comfort Ride, a new fuel cell concept car that can run 1,000 kilometres.

That's 50 percent longer than its predecessor, the Mirai, the world's first mass-produced hydrogen fuel cell vehicle, which went on sale in 2014.

The company is also showing a hybrid sports car concept, named the GRHV Sports concept.

Toyota Motor Corp. executive vice president Didier Leroy, stressed the importance of keeping Toyota's ability to develop zero-emissions and smart models using various technologies, not just focusing on electric vehicles.

"In the world, the development of the infrastructure for the fuel cell or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment," he says.

"That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells.

"So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

Despite being a pioneer in hybrid technology, Toyota has been slow to embrace EVs.

But with the market rapidly expanding, the company is moving to boost its efforts in EV production through a capital tie-up with Mazda Motor Corp.

Nissan Motor Co. is showcasing its IMx zero-emission concept with automated driving technology and a range of over 600 kilometres.

The company says the design enables safer, more convenient and more enjoyable driving.

Nissan executive vice president for global marketing and sales Daniele Schillaci says the concept model isn't a far-flung idea, but something possible in the "very near future."

"This Nissan IMx zero-emission concept is not just an idea," he says.

"It's our view of future of mobility and not in a distant future, but in the very near future."

Nissan, a leading EV maker with its well-established Leaf model, is also unveiling its Leaf Nismo Concept car.

It's a sporty version of the Leaf electric vehicle developed and launched in September.

Analysts say Japanese auto makers have been leading the industry for years.

But they're now facing a new environment, competing with newcomers outside traditional auto market and outside the technology they've excelled in.

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China," says Hans Greimel, Asia editor of Automotive News.

"So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise.

"We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Mitsubishi Motor Corporation is introducing its e-EVOLUTION concept, a high performance all electric crossover SUV.

The sporty EV is equipped with AI to help with off-roading.

Honda Motor Co. is showcasing this Sports EV Concept, built upon an EV-specific platform with AI technology.

Honda hopes to present "a next-generation sports car" and "a stylish form of a compact car" with the concept model.

Japanese auto giants, such as Toyota, Nissan, Mitsubishi and Honda are among over 150 companies and organisations exhibiting at the annual Tokyo Motor Show.

The event opens to the pubic 28 October and runs till 5 November.

Tokyo, Japan - 25 October 2017

1. Various of Toyota's Concept-i being unveiled and Didier Leroy, Executive Vice President, Toyota Motor Corp., coming on the stage

2. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"Akio Toyoda (Toyota President) said those who exceed others in their passion to make ever better society will be the leading player in future mobility."

3. Various of Concept-i

4. Various of GRHV Sports concept

5. Various of Fine-Comfort Ride

6. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"In the world, the development of the infrastructure for the fuel cells or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment. That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells. So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

7. Various of Nissan unveiling IMx zero-emission concept, pan to Nissan executive vice president for global marketing and sales Daniele Schillaci

8. SOUNDBITE (English) Daniele Schillaci, Nissan executive vice president for global marketing and sales:

"This Nissan IMx zero-emission concept is not just an idea. It's our view of future of mobility and not in a distant future, but in the very near future."

9. Various of IMx zero-emission concept

10. Various of Nissan Leaf Nismo concept

Tokyo, Japan - 23 October 2017

11. Setup shot of Hans Greimel, Asia Editor, Automotive News

12. SOUNDBITE (English) Hans Greimel, Asia Editor, Automotive News

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China. So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise. We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Tokyo, Japan - 25 October 2017

13. Various of Mitsubishi e-EVOLUTION concept

14. Various of Honda Sports EV concept

LEADIN:

Concept cars and the latest eco-friendly vehicles are being unveiled by Japanese automakers at the Tokyo Motor Show.

Analysts say Japanese car makers are now facing new challengers from outside the traditional auto market, especially from Silicon Valley and China.

STORYLINE:

Toyota Motor Corp. is debuting its Concept-i concept car in Tokyo.

The futuristic-looking vehicle is equipped with autonomous driving features and artificial intelligence technologies.

The vehicles' AI technology allows it to shift to autonomous driving by detecting the driver's mood and condition. It analyses the driver's facial expressions and behaviour.

The automaker is also introducing this Fine-Comfort Ride, a new fuel cell concept car that can run 1,000 kilometres.

That's 50 percent longer than its predecessor, the Mirai, the world's first mass-produced hydrogen fuel cell vehicle, which went on sale in 2014.

The company is also showing a hybrid sports car concept, named the GRHV Sports concept.

Toyota Motor Corp. executive vice president Didier Leroy, stressed the importance of keeping Toyota's ability to develop zero-emissions and smart models using various technologies, not just focusing on electric vehicles.

"In the world, the development of the infrastructure for the fuel cell or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment," he says.

"That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells.

"So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

Despite being a pioneer in hybrid technology, Toyota has been slow to embrace EVs.

But with the market rapidly expanding, the company is moving to boost its efforts in EV production through a capital tie-up with Mazda Motor Corp.

Nissan Motor Co. is showcasing its IMx zero-emission concept with automated driving technology and a range of over 600 kilometres.

The company says the design enables safer, more convenient and more enjoyable driving.

Nissan executive vice president for global marketing and sales Daniele Schillaci says the concept model isn't a far-flung idea, but something possible in the "very near future."

"This Nissan IMx zero-emission concept is not just an idea," he says.

"It's our view of future of mobility and not in a distant future, but in the very near future."

Nissan, a leading EV maker with its well-established Leaf model, is also unveiling its Leaf Nismo Concept car.

It's a sporty version of the Leaf electric vehicle developed and launched in September.

Analysts say Japanese auto makers have been leading the industry for years.

But they're now facing a new environment, competing with newcomers outside traditional auto market and outside the technology they've excelled in.

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China," says Hans Greimel, Asia editor of Automotive News.

"So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise.

"We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Mitsubishi Motor Corporation is introducing its e-EVOLUTION concept, a high performance all electric crossover SUV.

The sporty EV is equipped with AI to help with off-roading.

Honda Motor Co. is showcasing this Sports EV Concept, built upon an EV-specific platform with AI technology.

Honda hopes to present "a next-generation sports car" and "a stylish form of a compact car" with the concept model.

Japanese auto giants, such as Toyota, Nissan, Mitsubishi and Honda are among over 150 companies and organisations exhibiting at the annual Tokyo Motor Show.

The event opens to the pubic 28 October and runs till 5 November.

Tokyo, Japan - 25 October 2017

1. Various of Toyota's Concept-i being unveiled and Didier Leroy, Executive Vice President, Toyota Motor Corp., coming on the stage

2. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"Akio Toyoda (Toyota President) said those who exceed others in their passion to make ever better society will be the leading player in future mobility."

3. Various of Concept-i

4. Various of GRHV Sports concept

5. Various of Fine-Comfort Ride

6. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"In the world, the development of the infrastructure for the fuel cells or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment. That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells. So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

7. Various of Nissan unveiling IMx zero-emission concept, pan to Nissan executive vice president for global marketing and sales Daniele Schillaci

8. SOUNDBITE (English) Daniele Schillaci, Nissan executive vice president for global marketing and sales:

"This Nissan IMx zero-emission concept is not just an idea. It's our view of future of mobility and not in a distant future, but in the very near future."

9. Various of IMx zero-emission concept

10. Various of Nissan Leaf Nismo concept

Tokyo, Japan - 23 October 2017

11. Setup shot of Hans Greimel, Asia Editor, Automotive News

12. SOUNDBITE (English) Hans Greimel, Asia Editor, Automotive News

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China. So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise. We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Tokyo, Japan - 25 October 2017

13. Various of Mitsubishi e-EVOLUTION concept

14. Various of Honda Sports EV concept

While next-generation eco-cars in Japan have been dominated by Toyota's hybrid Prius and Nissan's electronic vehicle Leaf, both companies are rolling out not just greener, but sleeker functions and designs this year.

Carlos Ghosn, chief executive at Nissan, heralds the connection of cars to infrastructure.

"The time when an automaker could focus only on the vehicle is over" Ghosn said. Pointing to Nissan's latest line up of vehicles, he stressed "these are not exercises in design fantasy but viable transport solutions for tomorrow's digitally connected urban societies where smart houses and smart communities support zero emission mobility."

The updated version of its futuristic-looking electric car called Pivo 3 - can drive itself, find parking spaces, charge its own battery and even come and pick you up once summoned through your smartphone.

In about a decade, electric vehicles will make up 10 percent of the market as concerns grow about global warming, and governments in the U.S., Japan, Europe and China encourage their sales, says Ghosn.

Meanwhile, Japan's biggest automaker Toyota, flexed its R&D muscles and presented 5 world premiere vehicles at the show. For the auto giant, variety was key.

It rolled out its Prius Plug-in Hybrid vehicle (PHV), equipped with a high-capacity lithium ion-battery that can be charged from a household outlet.

Toyota also premiered a concept fuel-cell vehicle (FCV-R) which uses hydrogen as power source and is slated to launch in 2015, as well as a compact electric vehicle (FT-EV III) designed for short-distance trips, scheduled to launch in 2012.

And in the hopes of attracting younger buyers back into the market by making cars "fun to drive, again" - Toyota's new slogan - the auto giant debuted a prototype "86" compact rear-wheel-drive sports car.

"When we talk about the car of the future, we're not just going to be talking about whether its hybrid or plug-in hybrid." Toyota President Akio Toyoda said. "Customers will make their decisions, but their choices will not be limited to just one. I believe there is a place for different cars with different advantages."

Japanese automakers have had a tough few years due to image problems from Toyota's massive recalls and the large production disruptions from the March disasters in northeastern Japan. But green technology remains a strong selling point for car makers such as Toyota Motor Corp. which pioneered broad consumer acceptance of gasoline-electric hybrid cars with its hit Prius.

So with hybrids, plug-in hybrids, electronic vehicles, fuel cells and more coming down the pipeline, where is the next generation eco-friendly car headed? Koji Endo, auto analyst at Advanced Research Japan says despite all the fanfare, he expects hybrids to stay on for the time being.

"I think, looking at 10 years from now, or maybe beyond, electric vehicles seem to be getting more and more attention as practical way. At the same time, there are going to be fuel cell, more advanced type of diesel, and a lot of number of new types of eco-friendly cars available. Still, people's focus is till on the hybrid," says Endo.

As for the Tokyo Motor Show itself, there seems to be a little more hype this year with 52 world premiere vehicles, 15 domestic brands and 24 foreign brands participating. That's a drastic improvement from just 9 foreign brands that were present for the previous show in 2009 that was held in the midst of the global financial crisis after the collapse of Lehman Brothers.

Still, Ford Motor Co. of the U.S. skipped the show, and General Motors Co. had only a tiny corner booth. Just a handful of European manufacturers like Volkswagen AG and BMW are back in Japan this time aiming to woo rich Japanese buyers had full-scale booths.

The show been scaling back in recent years because of the waning importance of Japan as an auto market. Car makers _ including Japan's _ are increasingly looking to China, India and other nations with greater growth potential.

This year, organisers of the show are hoping to attract over 800,000 visitors during the event by bringing it back to Tokyo for the first time in 24 years, extending opening hours, and offering cheaper tickets for visitors who come in the evening.

The Tokyo Motor Show will be open to the public from December 3-11.

AP Television

Tokyo, Japan - November 30, 2011

1. Close of Nissan "PIVO3"2. Wide of Carlos Ghosn appearing on stage

3. SOUNDBITE (English) Carlos Ghosn, President and CEO of Nissan Motor Co.

"The time when an automaker could focus only on the vehicle is over. Look at the concept cars here today. These are not exercises in design fantasy but viable transport solutions for tomorrow's digitally connected urban societies where smart houses and smart communities support zero emission mobility."

4. Pull focus on Nissan's emblem

5. Wide of Pivo 3 on stage

6. Close of Pivo 3 tyres

7. Mid of Pivo 3

8. SOUNDBITE: (English) Koji Endo, auto analyst of Advanced Research Japan

"I must say, everybody's talking about still eco-friendly cars such as hybrid and plug-in hybrid and electric vehicles. And at the same time, everybody is now trying to focus on small cars, more fuel economical cars, cheap cars, that people can afford to buying those cars."

9. Wide of Toyota's Fuel Cell Vehicle "FCV-R"

10. Close of FCV-R

11. Frontal shot of FCV-R

12. Wide of stage with the newest plug-in hybrid "Prius PHV" and electronic vehicle "FT-EV III" with President of Toyota, Akio Toyoda, standing in front of stage

13. SOUNDBITE: (Japanese) Akio Toyoda, President of Toyota Motor Corp.

"When we talk about the car of the future, we're not just going to be talking about whether its hybrid or plug-in hybrid. Customers will make their decisions, but their choices will not be limited to just one. I believe there is a place for different cars with different advantages."

14. Pull focus of BMW emblem on car

15. Frontal shot of BMW concept sports car

16. Frontal shot of BMW world premiere hybrid series 5 "Active Hybrid 5"

17. Close pull focus of "Active Hybrid 5" sign on BMW car 18. Mid of display with sign "world premiere" with BMW car 19. Focus shift of Citroen emblem on car 20. Wide of Citroen booth 21. Frontal shot of Volkswagen's "New Bulli"

22. Close of Volkswagen's emblem on car

23. Wide of Volkswagen booth

24. SOUNDBITE: (English) Koji Endo, auto analyst of Advanced Research Japan

"I think, looking at 10 years from now, or maybe beyond, electric vehicles seem to be getting more and more attention as practical way. At the same time, there are going to be fuel cell, more advanced type of diesel, and a lot of number of new types of eco-friendly cars available. Still, people's focus is till on the hybrid."

25. Close of Honda's emblem on its concept electronic vehicle "Micro Commuter"

26. Mid of Honda's Micro Commuter

27. Close of the Micro Commuter with sign: "See you!"

28. Wide of Tokyo Motor Show

29. Wide of logos of various automakers

30. Wide of people attending the auto show

LEADIN:

The race for greener cars is on. Plug-in hybrids and electric cars took centre stage at the Tokyo Auto Show as manufacturers look to fuel efficient technology to reinvigorate growth.

The showcase for Japan's auto industry was holds the media preview on Wednesday ahead of opening to the public on Saturday.

SWITZERLAND HYBRID CARS

LENGTH: 4.56

SOURCE: AP TELEVISION NEWS

RESTRICTION: AP TECH TV CLIENTS ONLY

SHOTLIST:

1. Various exterior motor show

2. Interior motor show

3. Various of Toyota stand, Toyota Prius video in background

4. SOUNDBITE (English) Jozef Vandecruys, marketing manager Toyota:

"Well it's really, let's say a 'hybrid hype.' "

5. Sign reading Hybrid Synergy Drive

6. SOUNDBITE (English) Jozef Vandecruys, marketing manager Toyota:

"I tell you, increase from the customer in environmental concern; increased oil prices; but I think mainly environmental concerns. People are really getting concerned about in what world their grandchildren are going to live".

7. Various of stand (featuring stuffed racoons) from Swiss government campaign highlighting car pollution

8. Prototype electric car,

9. Close up electric car's battery in the boot

10. Various of prototype Bollor� blu car

11. Nissan Pivo electric car; doors closing body spinning on wheel base

12. Close up hostess smiling from inside Pivo

13. Hostess inside electric concept car from Toyota Aygo

14. SOUNDBITE (English) Susanne Wegmann, president of e-mobile association:

"There has been talking about hybrid vehicles for more than one hundred years. But that they are really on the market and are available for everybody, so that everybody can drive, it's been only very recently."

15. Toyota stand

16. Lexus hybrid sedan GS 450 H poster with video in background

17. Various close up of model of sedan

18. Various of hybrid SUV from General Motors

19. Various of Citroen C4 diesel electric hybrid

20. Various of other hybrid cars

22. SOUNDBITE (English) Susanne Wegmann, President of E-mobile Association:

"I don't think it's going to be one standard, but I think it's going to be different 'drive trains' which take up more and more - one will be natural gas."

23. Gas pump

24. Renault Kangoo equipped for natural gas

25. Close up gas tank

26. Pump

27. Various of pump in action

28. Demonstration of distilled cellulosic compost to make ethanol

29. Various of Saab bio power vehicle which runs on ethanol or petrol

30. SOUNDBITE (English) Mario Klaus, Saab marketing manager:

"In Sweden they have the benefit that the ethanol, the fuel itself, is quite cheap, compared to the normal fuel. On the other side for instance in Stockholm you don't pay any parking fees, you don't pay any road pricing and you have tax benefits as well".

31. Tracking shot over floor map of Geneva streets

32. Exterior motorshow, tracking shot interior car at lights

33. Hybrid car owner Nadine Wuillemin driving

34. SOUNDBITE (French) Nadine Wuillemin, owner of hybrid car:

"I wanted a car which consumed less than one hundred litres and polluted less than one hundred and twenty grams of...I don't remember what. And I ticked away the vehicles one by one. It (her car) recharges by itself as you drive, you can follow the consumption here... for example now I am going uphill then the battery is in use, and now, it's recharging, there are the small green lines."

35. Interior motorshow, various of men washing car

36. Honda's prototype home energy station

37. Various Honda Formula 1 driver Jenson Button with Honda CEO Takeo Fukui

38. SOUNDBITE (English) Takeo Fukui, Honda CEO:

"Today we display the FCX concept model which is very close to the next generation of fuel cells vehicles."

39. Honda FCX on stand

40. Various computer animation: Honda FCX driving

SUGGESTED LEAD IN

With the rising cost of petrol, cars powered with alternative fuels have become more and more popular.

And this is no exception at the Geneva International Motor Show where hybrid cars are one of the highlights.

But for anyone that thinks environmentally friendly means boring -- they're in for a surprise.

SUGGESTED VOICE OVER

Alongside the shiny racing cars, this year the Geneva Motorshow also tackled a serious topic - the environmental impact of our addiction to driving.

A number of car manufacturers have been creating vehicles that can run on a variety of alternative energy sources -- cars which both conserve oil and reduce CO2 pollution.

Although there are already many alternatives - this year's buzz word is "hybrid."

SOUNDBITE (English)

"Well it's really, let's say a 'hybrid hype.'"

SUPERCAPTION: Jozef Vandecruys, marketing manager Toyota

And such cars are popular for many reasons.

SOUNDBITE (English)

"I tell you, increase from the customer in environmental concerns, increased oil prices, but I think mainly environmental concerns. People are really getting concerned about in what world their grandchildren are going to live"

SUPERCAPTION: Jozef Vandecruys, marketing manager Toyota

A recent campaign from the Swiss federal government suggests labelling cars to show their level of ecological friendliness.

This Bollor� Blue e-car lasts 250 kilometres before needing to be recharged -- and that only cost two US dollars.

The hybrids Nissan Pivo and Toyota Aygo are both scoring highly --both in manoeuvrability and design.

Despite the buzz here in Geneva, the hybrid car is not a new concept.

SOUNDBITE (English)

"There has been talking about hybrid vehicles for more than one hundred years, but that they have been available on the market and available for everybody, so that everybody can drive, it's been only very recently".

SUPERCAPTION: Susanne Wegmann, president, e-mobile association

A hybrid is a car that runs on more than one fuel -- a car with a standard petrol engine, coupled with an electric motor.

This is not an electric battery that you recharge during the night but a battery that recharges itself while you are driving, picking up all the unused kinetic energy from the engine, and giving it back when the car needs a boost.

The result is less petrol consumption and therefore less pollution.

SOUNDBITE (English)

"I don't think it's going to be one standard, but I think it's going to be different 'drive trains' which take up more and more - one will be natural gas."

SUPERCAPTION: Susanne Wegmann, President, E-mobile Association

Other "alternative fuels" that are not necessarily new are natural gas or methane.

These and LPG -- liquid petroleum gas -- a mixture of two gases: propane and butane have been used to power vehicles for decades.

A new alternative that many are betting on is ethanol or E85, produced via the distillation of bio waste (corn, sugar cane, organic waste).

But to make this the choice of the future, all sorts of incentives are needed.

SOUNDBITE (English)

"In Sweden they have the benefit that the ethanol, the fuel itself, is quite cheap, compared to the normal fuel; on the other side for instance in Stockholm you don't pay any parking fees, you don't pay any road pricing and you have tax benefits as well".

SUPERCAPTION: Mario Klaus, Saab marketing manager)

In this labyrinth of possible choices, which road will the environmentally conscious consumer take?

One Swiss citizen, worried about the environment, did her homework before buying a Honda Civic IMA.

SOUNDBITE (French)

"I wanted a car which consumed less than one hundred litres and polluted less than one hundred and twenty grams of...I don't remember what. And I ticked away the vehicles one by one. It (her car) recharges by itself as you drive, you can follow the consumption here... for example now I am going uphill then the battery is in use, and now, it's recharging, there are the small green lines."

SUPERCAPTION: Nadine Wuillemin, owner of hybrid car

And if the waste product of the car is water -- there is a solution for that too.

Honda has just launched the new FCX fuel cell concept vehicle, which does just that.

SOUNDBITE (English)

"Today we display the FCX Concept model which is very close to the next generation of fuel cells vehicles."

SUPERCAPTION: Takeo Fukui, CEO of Honda

As people become more environmentally conscious, car manufacturers are coming up with more designs to both impress consumers and protect the world we live in.

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LEADIN:

Concept cars, electric vehicles and hybrids are stealing the show at India's 2018 Auto Expo.

Brands including Toyota, Honda and Renault are showcasing futuristic designs and more environmentally-friendly motors.

STORYLINE:

South Korean car brand Kia is gearing up to enter the Indian market.

It's creating a lot of buzz at the 2018 Auto Expo in Uttar Pradesh, near New Delhi.

On display is the brand's new Stinger GT and the SP SUV, a compact SUV tailored for the Indian market, which the company plans to launch in 2019.

Thousands are flocking to India's biggest auto show to check out the latest in car design and technology.

Mercedes-Benz is showing off its Concept EQ. The sporty SUV runs on a battery-electric engine and can produce up to 300 kilowatts of power.

Renault is showcasing its Trezor Concept, showing what the future of battery-powered sports cars might look like.

Last year, in an attempt to clean up the country's air pollution, India's government announced that it wanted all new cars from 2030 onwards to be electric.

But there's a long way to go for the relatively expensive electric and hybrid vehicles to penetrate the Indian market, which is currently dominated by more affordable petrol and diesel cars.

This Honda Accord Hybrid comes at a hefty price tag of $67,000 USD in India.

But car makers like Honda are hopeful Indians will buy more environmentally-friendly cars, with more incentives from the government.

"In these 12 years from now till 2030, we can save a lot of fuel by bringing in these technologies," says Rakesh Sidana, operating head at Honda Cars India.

"So, our request to the government also is that let's build up a ten years road map. How do we want to transition towards the EVs (electric vehicles)?"

Toyota is showing off its electric Prius PHV.

Renault is displaying its Zoe E-Sport Concept, a two-door version of its electric city car, which it plans to bring to India.

Car makers say they believe young Indians, with more money to spend due to rising incomes, will take to electric and hybrid vehicles.

"If we talk about our products, most of our products are selling in the top grades," says Sidana.

"Which shows that if you give value to the customer he is willing to lap it up. And India being a younger nation, so the capacity to spend more is there if you give him the right value."

India's second largest car manufacturer Hyundai is set to introduce a toned-down version of its fully-electric Ioniq sedan to Indians next year.

Puneet Anand, senior general manager at Hyundai India, believes hybrid and electric cars are the future vehicles of India.

"Fossil fuels and the import cost of all these fossil fuels will become challeng(ing) at a later stage of time," he says.

"So, we want to give very clean mobility solutions to every people. And with every manufacturer coming in with the technology, the affordability of this electric car technology will also increase. In fact, when we talk of alternative fuels there is electric car, there is a hybrid car, there is a plug-in hybrid, and we also have a technology called the fuel cell electric vehicle. So, we have everything ready for the future and we want everybody to be a partner to that."

India's Auto Expo 2018 runs till 14 February.

Greater Noida, Uttar Pradesh - 9 February 2018

1. Mid of musicians performing

2. Wide of musicians performing, models posing next to Kia Stinger GT Concept (white) and Kia SP SUV Concept as visitors watch

3. Visitors taking pictures

4. Wide of models posing with Kia Stinger GT Concept (white) and Kia SP SUV Concept as visitors watch

5. Mid of a model posing next to Kia SP SUV Concept

6. Mid of Mercedes Benz emblem on Mercedes-Benz Concept EQ

7. Wide of model posing next to Mercedes Benz Concept EQ

Greater Noida, Uttar Pradesh – 12 February 2018

8. Sign on floor 'Renault Trezor', tilt up to model posing next to concept car

9. Close of steering wheel of Renault Trezor concept car

10. Various of Toyota FCV Plus concept car

11. Close of front of Honda Sports EV concept car

12. Wide of Honda Sports EV concept car (right) and NeuV concept car (left)

13. Pan right from Honda Sports EV to NeuV concept car

14. Visitor taking photos on his phone

15. Door of NeuV concept car opening

16. Mid of NeuV concept car interior

17. Wide of visitors at Honda pavilion

18. Wide of model posing next to Honda Accord Hybrid car, priced at approx. $67,000 USD in India

19. SOUNDBITE (English) Rakesh Sidana, Operating Head, Marketing and Strategy, Honda Cars India Limited:

"Accord (Hybrid) that we are showcasing here, it's 55 percent more efficient than a normal petrol Accord. So, in these 12 years from now till 2030, we can save a lot of fuel by bringing in these technologies. So, our request to the government also is that let's build up a ten years road map. How do we want to transition towards the EVs (electric vehicles)? So, hybrid is a one good stepping stone, plug in hybrids is another one. So, internationally also if you look at, all countries are talking about 15 percent, 20 percent penetration to 2030 of pure battery electric vehicles because of the inherent battery constraints in terms of technology. But even our own global policy is that by 2030, two third of our cars will be electric vehicles."

20. Wide of Toyota pavilion

21. Various of Toyota's Prius PHV plug-in hybrid

22. Various of Renault Zoe E- Sports concept car

23. Close of visitor taking pictures on phone

24. Pan left from visitors to electric motor of Renault Zoe

25. Mid of electric motor

26. Close of charging point

27. Various of Honda Clarity Fuel Cell vehicle

28. SOUNDBITE (English) Rakesh Sidana, Operating Head, Marketing and Strategy, Honda Cars India Limited:

"There is a very high price sensitivity in this market, but there is also a very high value consciousness. So, if we talk about our products, most of our products are selling in the top grades, which shows that if you give value to the customer he is willing to lap it up. And India being a younger nation, so the capacity to spend more is there if you give him the right value. So, we don't see a challenge in terms of pricing, we see a challenge of very high value of equation to be given to the customer and that's what our endeavour has been."

29. Pan left of visitors looking at cars at Hyundai pavilion

30. Close of Hyundai's electric car, Ioniq, being charged

31. Various of visitors looking at car

32. Tracking shot of Hyundai Ioniq

33. Various of Ioniq interior

34. SOUNDBITE (English) Puneet Anand, Senior General Manager and Group Head, Marketing, Hyundai Motor India Limited:

"Fossil fuels and the import cost of all these fossil fuels will become challeng(ing) at a later stage of time. So, we want to give very clean mobility solutions to every people. And with every manufacturer coming in with the technology, the affordability of this electric car technology will also increase. In fact, when we talk of alternative fuels there is electric car, there is a hybrid car, there is a plug-in hybrid, and we also have a technology called the fuel cell electric vehicle. So, we have everything ready for the future and we want everybody to be a partner to that."

35. Close of dancers performing at Hyundai pavilion

36. Wide of Hyundai pavilion

LEADIN:

Concept cars, electric vehicles and hybrids are stealing the show at India's 2018 Auto Expo.

Brands including Toyota, Honda and Renault are showcasing futuristic designs and more environmentally-friendly motors.

STORYLINE:

South Korean car brand Kia is gearing up to enter the Indian market.

It's creating a lot of buzz at the 2018 Auto Expo in Uttar Pradesh, near New Delhi.

On display is the brand's new Stinger GT and the SP SUV, a compact SUV tailored for the Indian market, which the company plans to launch in 2019.

Thousands are flocking to India's biggest auto show to check out the latest in car design and technology.

Mercedes-Benz is showing off its Concept EQ. The sporty SUV runs on a battery-electric engine and can produce up to 300 kilowatts of power.

Renault is showcasing its Trezor Concept, showing what the future of battery-powered sports cars might look like.

Last year, in an attempt to clean up the country's air pollution, India's government announced that it wanted all new cars from 2030 onwards to be electric.

But there's a long way to go for the relatively expensive electric and hybrid vehicles to penetrate the Indian market, which is currently dominated by more affordable petrol and diesel cars.

This Honda Accord Hybrid comes at a hefty price tag of $67,000 USD in India.

But car makers like Honda are hopeful Indians will buy more environmentally-friendly cars, with more incentives from the government.

"In these 12 years from now till 2030, we can save a lot of fuel by bringing in these technologies," says Rakesh Sidana, operating head at Honda Cars India.

"So, our request to the government also is that let's build up a ten years road map. How do we want to transition towards the EVs (electric vehicles)?"

Toyota is showing off its electric Prius PHV.

Renault is displaying its Zoe E-Sport Concept, a two-door version of its electric city car, which it plans to bring to India.

Car makers say they believe young Indians, with more money to spend due to rising incomes, will take to electric and hybrid vehicles.

"If we talk about our products, most of our products are selling in the top grades," says Sidana.

"Which shows that if you give value to the customer he is willing to lap it up. And India being a younger nation, so the capacity to spend more is there if you give him the right value."

India's second largest car manufacturer Hyundai is set to introduce a toned-down version of its fully-electric Ioniq sedan to Indians next year.

Puneet Anand, senior general manager at Hyundai India, believes hybrid and electric cars are the future vehicles of India.

"Fossil fuels and the import cost of all these fossil fuels will become challeng(ing) at a later stage of time," he says.

"So, we want to give very clean mobility solutions to every people. And with every manufacturer coming in with the technology, the affordability of this electric car technology will also increase. In fact, when we talk of alternative fuels there is electric car, there is a hybrid car, there is a plug-in hybrid, and we also have a technology called the fuel cell electric vehicle. So, we have everything ready for the future and we want everybody to be a partner to that."

India's Auto Expo 2018 runs till 14 February.

Greater Noida, Uttar Pradesh - 9 February 2018

1. Mid of musicians performing

2. Wide of musicians performing, models posing next to Kia Stinger GT Concept (white) and Kia SP SUV Concept as visitors watch

3. Visitors taking pictures

4. Wide of models posing with Kia Stinger GT Concept (white) and Kia SP SUV Concept as visitors watch

5. Mid of a model posing next to Kia SP SUV Concept

6. Mid of Mercedes Benz emblem on Mercedes-Benz Concept EQ

7. Wide of model posing next to Mercedes Benz Concept EQ

Greater Noida, Uttar Pradesh – 12 February 2018

8. Sign on floor 'Renault Trezor', tilt up to model posing next to concept car

9. Close of steering wheel of Renault Trezor concept car

10. Various of Toyota FCV Plus concept car

11. Close of front of Honda Sports EV concept car

12. Wide of Honda Sports EV concept car (right) and NeuV concept car (left)

13. Pan right from Honda Sports EV to NeuV concept car

14. Visitor taking photos on his phone

15. Door of NeuV concept car opening

16. Mid of NeuV concept car interior

17. Wide of visitors at Honda pavilion

18. Wide of model posing next to Honda Accord Hybrid car, priced at approx. $67,000 USD in India

19. SOUNDBITE (English) Rakesh Sidana, Operating Head, Marketing and Strategy, Honda Cars India Limited:

"Accord (Hybrid) that we are showcasing here, it's 55 percent more efficient than a normal petrol Accord. So, in these 12 years from now till 2030, we can save a lot of fuel by bringing in these technologies. So, our request to the government also is that let's build up a ten years road map. How do we want to transition towards the EVs (electric vehicles)? So, hybrid is a one good stepping stone, plug in hybrids is another one. So, internationally also if you look at, all countries are talking about 15 percent, 20 percent penetration to 2030 of pure battery electric vehicles because of the inherent battery constraints in terms of technology. But even our own global policy is that by 2030, two third of our cars will be electric vehicles."

20. Wide of Toyota pavilion

21. Various of Toyota's Prius PHV plug-in hybrid

22. Various of Renault Zoe E- Sports concept car

23. Close of visitor taking pictures on phone

24. Pan left from visitors to electric motor of Renault Zoe

25. Mid of electric motor

26. Close of charging point

27. Various of Honda Clarity Fuel Cell vehicle

28. SOUNDBITE (English) Rakesh Sidana, Operating Head, Marketing and Strategy, Honda Cars India Limited:

"There is a very high price sensitivity in this market, but there is also a very high value consciousness. So, if we talk about our products, most of our products are selling in the top grades, which shows that if you give value to the customer he is willing to lap it up. And India being a younger nation, so the capacity to spend more is there if you give him the right value. So, we don't see a challenge in terms of pricing, we see a challenge of very high value of equation to be given to the customer and that's what our endeavour has been."

29. Pan left of visitors looking at cars at Hyundai pavilion

30. Close of Hyundai's electric car, Ioniq, being charged

31. Various of visitors looking at car

32. Tracking shot of Hyundai Ioniq

33. Various of Ioniq interior

34. SOUNDBITE (English) Puneet Anand, Senior General Manager and Group Head, Marketing, Hyundai Motor India Limited:

"Fossil fuels and the import cost of all these fossil fuels will become challeng(ing) at a later stage of time. So, we want to give very clean mobility solutions to every people. And with every manufacturer coming in with the technology, the affordability of this electric car technology will also increase. In fact, when we talk of alternative fuels there is electric car, there is a hybrid car, there is a plug-in hybrid, and we also have a technology called the fuel cell electric vehicle. So, we have everything ready for the future and we want everybody to be a partner to that."

35. Close of dancers performing at Hyundai pavilion

36. Wide of Hyundai pavilion

LEADIN:

Concept cars, electric vehicles and hybrids are stealing the show at India's 2018 Auto Expo.

Brands including Toyota, Honda and Renault are showcasing futuristic designs and more environmentally-friendly motors.

STORYLINE:

South Korean car brand Kia is gearing up to enter the Indian market.

It's creating a lot of buzz at the 2018 Auto Expo in Uttar Pradesh, near New Delhi.

On display is the brand's new Stinger GT and the SP SUV, a compact SUV tailored for the Indian market, which the company plans to launch in 2019.

Thousands are flocking to India's biggest auto show to check out the latest in car design and technology.

Mercedes-Benz is showing off its Concept EQ. The sporty SUV runs on a battery-electric engine and can produce up to 300 kilowatts of power.

Renault is showcasing its Trezor Concept, showing what the future of battery-powered sports cars might look like.

Last year, in an attempt to clean up the country's air pollution, India's government announced that it wanted all new cars from 2030 onwards to be electric.

But there's a long way to go for the relatively expensive electric and hybrid vehicles to penetrate the Indian market, which is currently dominated by more affordable petrol and diesel cars.

This Honda Accord Hybrid comes at a hefty price tag of $67,000 USD in India.

But car makers like Honda are hopeful Indians will buy more environmentally-friendly cars, with more incentives from the government.

"In these 12 years from now till 2030, we can save a lot of fuel by bringing in these technologies," says Rakesh Sidana, operating head at Honda Cars India.

"So, our request to the government also is that let's build up a ten years road map. How do we want to transition towards the EVs (electric vehicles)?"

Toyota is showing off its electric Prius PHV.

Renault is displaying its Zoe E-Sport Concept, a two-door version of its electric city car, which it plans to bring to India.

Car makers say they believe young Indians, with more money to spend due to rising incomes, will take to electric and hybrid vehicles.

"If we talk about our products, most of our products are selling in the top grades," says Sidana.

"Which shows that if you give value to the customer he is willing to lap it up. And India being a younger nation, so the capacity to spend more is there if you give him the right value."

India's second largest car manufacturer Hyundai is set to introduce a toned-down version of its fully-electric Ioniq sedan to Indians next year.

Puneet Anand, senior general manager at Hyundai India, believes hybrid and electric cars are the future vehicles of India.

"Fossil fuels and the import cost of all these fossil fuels will become challeng(ing) at a later stage of time," he says.

"So, we want to give very clean mobility solutions to every people. And with every manufacturer coming in with the technology, the affordability of this electric car technology will also increase. In fact, when we talk of alternative fuels there is electric car, there is a hybrid car, there is a plug-in hybrid, and we also have a technology called the fuel cell electric vehicle. So, we have everything ready for the future and we want everybody to be a partner to that."

India's Auto Expo 2018 runs till 14 February.

Greater Noida, Uttar Pradesh - 9 February 2018

1. Mid of musicians performing

2. Wide of musicians performing, models posing next to Kia Stinger GT Concept (white) and Kia SP SUV Concept as visitors watch

3. Visitors taking pictures

4. Wide of models posing with Kia Stinger GT Concept (white) and Kia SP SUV Concept as visitors watch

5. Mid of a model posing next to Kia SP SUV Concept

6. Mid of Mercedes Benz emblem on Mercedes-Benz Concept EQ

7. Wide of model posing next to Mercedes Benz Concept EQ

Greater Noida, Uttar Pradesh – 12 February 2018

8. Sign on floor 'Renault Trezor', tilt up to model posing next to concept car

9. Close of steering wheel of Renault Trezor concept car

10. Various of Toyota FCV Plus concept car

11. Close of front of Honda Sports EV concept car

12. Wide of Honda Sports EV concept car (right) and NeuV concept car (left)

13. Pan right from Honda Sports EV to NeuV concept car

14. Visitor taking photos on his phone

15. Door of NeuV concept car opening

16. Mid of NeuV concept car interior

17. Wide of visitors at Honda pavilion

18. Wide of model posing next to Honda Accord Hybrid car, priced at approx. $67,000 USD in India

19. SOUNDBITE (English) Rakesh Sidana, Operating Head, Marketing and Strategy, Honda Cars India Limited:

"Accord (Hybrid) that we are showcasing here, it's 55 percent more efficient than a normal petrol Accord. So, in these 12 years from now till 2030, we can save a lot of fuel by bringing in these technologies. So, our request to the government also is that let's build up a ten years road map. How do we want to transition towards the EVs (electric vehicles)? So, hybrid is a one good stepping stone, plug in hybrids is another one. So, internationally also if you look at, all countries are talking about 15 percent, 20 percent penetration to 2030 of pure battery electric vehicles because of the inherent battery constraints in terms of technology. But even our own global policy is that by 2030, two third of our cars will be electric vehicles."

20. Wide of Toyota pavilion

21. Various of Toyota's Prius PHV plug-in hybrid

22. Various of Renault Zoe E- Sports concept car

23. Close of visitor taking pictures on phone

24. Pan left from visitors to electric motor of Renault Zoe

25. Mid of electric motor

26. Close of charging point

27. Various of Honda Clarity Fuel Cell vehicle

28. SOUNDBITE (English) Rakesh Sidana, Operating Head, Marketing and Strategy, Honda Cars India Limited:

"There is a very high price sensitivity in this market, but there is also a very high value consciousness. So, if we talk about our products, most of our products are selling in the top grades, which shows that if you give value to the customer he is willing to lap it up. And India being a younger nation, so the capacity to spend more is there if you give him the right value. So, we don't see a challenge in terms of pricing, we see a challenge of very high value of equation to be given to the customer and that's what our endeavour has been."

29. Pan left of visitors looking at cars at Hyundai pavilion

30. Close of Hyundai's electric car, Ioniq, being charged

31. Various of visitors looking at car

32. Tracking shot of Hyundai Ioniq

33. Various of Ioniq interior

34. SOUNDBITE (English) Puneet Anand, Senior General Manager and Group Head, Marketing, Hyundai Motor India Limited:

"Fossil fuels and the import cost of all these fossil fuels will become challeng(ing) at a later stage of time. So, we want to give very clean mobility solutions to every people. And with every manufacturer coming in with the technology, the affordability of this electric car technology will also increase. In fact, when we talk of alternative fuels there is electric car, there is a hybrid car, there is a plug-in hybrid, and we also have a technology called the fuel cell electric vehicle. So, we have everything ready for the future and we want everybody to be a partner to that."

35. Close of dancers performing at Hyundai pavilion

36. Wide of Hyundai pavilion

LEADIN:

The future is already here, that's the message at the Geneva International Motor Show as car makers debut futuristic creations.

Experts say as the industry moves towards digitised, battery-powered, self-driving technology, once wacky concept creations are now becoming a reality.

STORYLINE:

Could this be a vision of our future.

This is the QUANT 48VOLT, a high performance electric design by Zurich research and development centre nanoFlowcell.

But unlike many of the cars on the Geneva Motor Show floor, this is not headed for the production lines, it's instead a demonstration vehicle for how electric flowcell technology might change motoring.

Quant is equipped with a 48 V Low-Voltage Flow Cell Drive which delivers 300 kilometres per hour and zero to 100 kilometres in 2.4 seconds.

The flowcell technology promises a range of over 1,000 kilometres on a single charge, working on a low battery voltage of 48 volts.

Ralf Kaiser from nanoFlowcell says they created the QUANT to provide "perspective" on how electric power can change mobility.

"When I see many manufacturers, they do not have a perspective on electric mobility. You have individual business cases, like Tesla, but you do not have a future concept for electric mobility," he says.

"You have a lot of alibi cars because no-one wants to have fingers pointed at them; 'Oh, you don't have any electric car,' But if you ask for a long-term strategy there is none because the current technology doesn't provide a perspective. And this is why we are here."

Across the show floor, Toyota Europe are showcasing this EV vehicle, but the focus is not what's under the hood, but over it.

The i-TRIL is intended as a viable alternative to passenger cars, public transport or motorcycles for short, inner city journeys.

The idea is it can be used for short, city-centre commutes or perhaps picking up the kids from school.

But not too many kids, the i-TRIL boasts just two passenger seats, plus the front driving position.

"The future will be all about variety, you know. People driving SUVs, some others will use public transportation, but more and more we don't believe that one car can fit all your needs," says Pierre Romeo from Toyota Europe.

"So, in the future maybe you will try to rent this car or buy this car and rent the SUV or rent something else."

Japanese auto manufacturer Nissan is showing its vision of the future through an array of futuristic-looking vehicles, including this three-seater BladeGlider.

Nissan unveiled a working prototype of its futuristic vehicle, which combines zero-emissions, high-performance and sports car design.

A wild version of the design appeared back in 2013, but with advancing technologies, Nissan has now produced this working version.

Performance is central, promising 190 kilometres per hour and 0-100 kilometres in less than five seconds.

Nissan CEO Carlos Ghosn says they created the 'Glider' to prove electric cars aren't all reserved-looking cars.

"The BladeGlider is in fact a symbol of performance and electric cars," he says.

"A lot of people have an image of an electric as being good cars, but more stable, slow. Well, it's not the case. Electric cars are performance cars, they can be performance cars.

"So, here we have a completely new design, we have huge torque, we have a lot of performance, that's why for us it's a symbol of innovation and performance, with zero emissions."

While much of the industry heads towards battery power, Hyundai is exploring the possibilities in hydrogen fuel cell technology.

This FE Fuel Concept looks ahead to what the company's next generation of fuel cell vehicles might look like.

The name, 'FE', stands for 'Future Eco', reflecting the new technologies and eco-friendly outlook.

It can share that green theme too - the FE Concept is fitted with portable battery packs which are charged by the car's energy output and can be used to power other passenger vehicles.

Robin Hayles admits fuel cell tech is very much a new technology for many drivers.

He hopes this futuristic yet practical design may encourage others to explore it.

"The tricky thing with any kind of new technology, which fuel cell technology still is, is trying to find that balance between a desirable, futuristic-looking car, but at the same time not turning people away from it because it looks too futuristic," he says.

"Hopefully we've got there with this type of design. Yes, it's futuristic, but still able to deal with the demands of today's world."

While many car makers look five to ten years into the future with their concepts, French auto manufacturer Citroen is perhaps looking a little closer.

This C-Aircross concept is a bold and colourful preview of how the company plans to make its offensive on the booming SUV market.

It's not likely drivers will be going off road too often, instead it's about style, space and design.

Jim Holder, the editorial director of UK-based automotive magazine 'Autocar' says as the industry approaches once futuristic themes, such as digitisation and electric power, those concepts are becoming ever more realistic creations.

"I think it's the themes of autonomy and digitalisation and electrification that are showing through most in the concept cars," he says.

"Whatever a concept car is, it has to carry those themes because we know they're coming to market. They'll be on sale now within about five years.

"So, all the manufacturers are trying to show they're on top of that technology and that they do have a vision for how it can work its way into our lives."

The Geneva Motor Show opens to the public on 9 March and runs through March 19.

In total 900 models are shown by 180 exhibitors, including 148 world and European premiers, according to organisers.

Geneva, Switzerland - 6 March 2017

1. Various of nanoFlowcell QUANT 48VOLT on display at the Geneva Motor Show

2. SOUNDBITE (English) Ralf Kaiser, nanoFlowcell:

"When I see many manufacturers, they do not have a perspective on electric mobility. You have individual business cases, like Tesla, but you do not have a future concept for electric mobility. You have a lot of alibi cars because no-one wants to have fingers pointed at them; 'Oh, you don't have any electric car,' But if you ask for a long-term strategy there is none because the current technology doesn't provide a perspective. And this is why we are here."

3. Low shot of nanoFlowcell QUANT 48VOLT

4. Various of Toyota i-TRIL concept car

5. SOUNDBITE (English) Pierre Romeo, i-TRIL Chief Designer, Toyota Europe:

"The future will be all about variety, you know. People driving SUVs, some others will use public transportation, but more and more we don't believe that one car can fit all your needs. So, in the future maybe you will try to rent this car or buy this car and rent the SUV or rent something else."

6. Various of Nissan BladeGlider

7. SOUNDBITE (English) Carlos Ghosn, CEO of Nissan:

"The BladeGlider is in fact a symbol of performance and electric cars. A lot of people have an image of an electric as being good cars, but more stable, slow. Well, it's not the case. Electric cars are performance cars, they can be performance cars. So, here we have a completely new design, we have huge torque, we have a lot of performance, that's why for us it's a symbol of innovation and performance, with zero emissions."

7. Various of Hyundai FE Fuel Cell Concept

8. SOUNDBITE (English) Robin Hayles, Hyundai:

"The tricky thing with any kind of new technology, which fuel cell technology still is, is trying to find that balance between a desirable, futuristic-looking car, but at the same time not turning people away from it because it looks too futuristic. Hopefully we've got there with this type of design. Yes, it's futuristic, but still able to deal with the demands of today's world."

9. Various of Citroen C-Aircross Concept

10. SOUNDBITE (English) Jim Holder, Editorial Director, 'Autocar' Magazine:

"I think it's the themes of autonomy and digitalization and electrification that are showing through most in the concept cars. Whatever a concept car is, it has to carry those themes because we know they're coming to market. They'll be on sale now within about five years. So, all the manufacturers are trying to show they're on top of that technology and that they do have a vision for how it can work its way into our lives."

11. Various of Quattroruote Scylla concept car

12. Various wide high shots of Geneva Motor Show floor

LEADIN:

The future is already here, that's the message at the Geneva International Motor Show as car makers debut futuristic creations.

Experts say as the industry moves towards digitised, battery-powered, self-driving technology, once wacky concept creations are now becoming a reality.

STORYLINE:

Could this be a vision of our future.

This is the QUANT 48VOLT, a high performance electric design by Zurich research and development centre nanoFlowcell.

But unlike many of the cars on the Geneva Motor Show floor, this is not headed for the production lines, it's instead a demonstration vehicle for how electric flowcell technology might change motoring.

Quant is equipped with a 48 V Low-Voltage Flow Cell Drive which delivers 300 kilometres per hour and zero to 100 kilometres in 2.4 seconds.

The flowcell technology promises a range of over 1,000 kilometres on a single charge, working on a low battery voltage of 48 volts.

Ralf Kaiser from nanoFlowcell says they created the QUANT to provide "perspective" on how electric power can change mobility.

"When I see many manufacturers, they do not have a perspective on electric mobility. You have individual business cases, like Tesla, but you do not have a future concept for electric mobility," he says.

"You have a lot of alibi cars because no-one wants to have fingers pointed at them; 'Oh, you don't have any electric car,' But if you ask for a long-term strategy there is none because the current technology doesn't provide a perspective. And this is why we are here."

Across the show floor, Toyota Europe are showcasing this EV vehicle, but the focus is not what's under the hood, but over it.

The i-TRIL is intended as a viable alternative to passenger cars, public transport or motorcycles for short, inner city journeys.

The idea is it can be used for short, city-centre commutes or perhaps picking up the kids from school.

But not too many kids, the i-TRIL boasts just two passenger seats, plus the front driving position.

"The future will be all about variety, you know. People driving SUVs, some others will use public transportation, but more and more we don't believe that one car can fit all your needs," says Pierre Romeo from Toyota Europe.

"So, in the future maybe you will try to rent this car or buy this car and rent the SUV or rent something else."

Japanese auto manufacturer Nissan is showing its vision of the future through an array of futuristic-looking vehicles, including this three-seater BladeGlider.

Nissan unveiled a working prototype of its futuristic vehicle, which combines zero-emissions, high-performance and sports car design.

A wild version of the design appeared back in 2013, but with advancing technologies, Nissan has now produced this working version.

Performance is central, promising 190 kilometres per hour and 0-100 kilometres in less than five seconds.

Nissan CEO Carlos Ghosn says they created the 'Glider' to prove electric cars aren't all reserved-looking cars.

"The BladeGlider is in fact a symbol of performance and electric cars," he says.

"A lot of people have an image of an electric as being good cars, but more stable, slow. Well, it's not the case. Electric cars are performance cars, they can be performance cars.

"So, here we have a completely new design, we have huge torque, we have a lot of performance, that's why for us it's a symbol of innovation and performance, with zero emissions."

While much of the industry heads towards battery power, Hyundai is exploring the possibilities in hydrogen fuel cell technology.

This FE Fuel Concept looks ahead to what the company's next generation of fuel cell vehicles might look like.

The name, 'FE', stands for 'Future Eco', reflecting the new technologies and eco-friendly outlook.

It can share that green theme too - the FE Concept is fitted with portable battery packs which are charged by the car's energy output and can be used to power other passenger vehicles.

Robin Hayles admits fuel cell tech is very much a new technology for many drivers.

He hopes this futuristic yet practical design may encourage others to explore it.

"The tricky thing with any kind of new technology, which fuel cell technology still is, is trying to find that balance between a desirable, futuristic-looking car, but at the same time not turning people away from it because it looks too futuristic," he says.

"Hopefully we've got there with this type of design. Yes, it's futuristic, but still able to deal with the demands of today's world."

While many car makers look five to ten years into the future with their concepts, French auto manufacturer Citroen is perhaps looking a little closer.

This C-Aircross concept is a bold and colourful preview of how the company plans to make its offensive on the booming SUV market.

It's not likely drivers will be going off road too often, instead it's about style, space and design.

Jim Holder, the editorial director of UK-based automotive magazine 'Autocar' says as the industry approaches once futuristic themes, such as digitisation and electric power, those concepts are becoming ever more realistic creations.

"I think it's the themes of autonomy and digitalisation and electrification that are showing through most in the concept cars," he says.

"Whatever a concept car is, it has to carry those themes because we know they're coming to market. They'll be on sale now within about five years.

"So, all the manufacturers are trying to show they're on top of that technology and that they do have a vision for how it can work its way into our lives."

The Geneva Motor Show opens to the public on 9 March and runs through March 19.

In total 900 models are shown by 180 exhibitors, including 148 world and European premiers, according to organisers.

Geneva, Switzerland - 6 March 2017

1. Various of nanoFlowcell QUANT 48VOLT on display at the Geneva Motor Show

2. SOUNDBITE (English) Ralf Kaiser, nanoFlowcell:

"When I see many manufacturers, they do not have a perspective on electric mobility. You have individual business cases, like Tesla, but you do not have a future concept for electric mobility. You have a lot of alibi cars because no-one wants to have fingers pointed at them; 'Oh, you don't have any electric car,' But if you ask for a long-term strategy there is none because the current technology doesn't provide a perspective. And this is why we are here."

3. Low shot of nanoFlowcell QUANT 48VOLT

4. Various of Toyota i-TRIL concept car

5. SOUNDBITE (English) Pierre Romeo, i-TRIL Chief Designer, Toyota Europe:

"The future will be all about variety, you know. People driving SUVs, some others will use public transportation, but more and more we don't believe that one car can fit all your needs. So, in the future maybe you will try to rent this car or buy this car and rent the SUV or rent something else."

6. Various of Nissan BladeGlider

7. SOUNDBITE (English) Carlos Ghosn, CEO of Nissan:

"The BladeGlider is in fact a symbol of performance and electric cars. A lot of people have an image of an electric as being good cars, but more stable, slow. Well, it's not the case. Electric cars are performance cars, they can be performance cars. So, here we have a completely new design, we have huge torque, we have a lot of performance, that's why for us it's a symbol of innovation and performance, with zero emissions."

7. Various of Hyundai FE Fuel Cell Concept

8. SOUNDBITE (English) Robin Hayles, Hyundai:

"The tricky thing with any kind of new technology, which fuel cell technology still is, is trying to find that balance between a desirable, futuristic-looking car, but at the same time not turning people away from it because it looks too futuristic. Hopefully we've got there with this type of design. Yes, it's futuristic, but still able to deal with the demands of today's world."

9. Various of Citroen C-Aircross Concept

10. SOUNDBITE (English) Jim Holder, Editorial Director, 'Autocar' Magazine:

"I think it's the themes of autonomy and digitalization and electrification that are showing through most in the concept cars. Whatever a concept car is, it has to carry those themes because we know they're coming to market. They'll be on sale now within about five years. So, all the manufacturers are trying to show they're on top of that technology and that they do have a vision for how it can work its way into our lives."

11. Various of Quattroruote Scylla concept car

12. Various wide high shots of Geneva Motor Show floor