Cars that run on hydrogen and exhaust only water vapor are emerging to challenge electric vehicles as the world's transportation of the future.

At the Los Angeles Auto Show Wednesday, Honda and Hyundai automakers unveiled hydrogen fuel cell vehicles to be delivered to the general public as early as next spring.

Toyota promised a mass-produced fuel cell car by 2015 at the Tokyo car show earlier.

Hyundai Motor Co. will be the first to the mass market in the U.S. It unveiled a hydrogen-powered Tucson small SUV that will be leased to consumers for $499 per month for three years with $3,000 down.

Hydrogen cars are appealing because unlike electric vehicles, they have the range of a typical gasoline car and can be refueled quickly. Experts say the industry also has overcome safety and reliability concerns that have hindered distribution in the past.

But hydrogen cars still have a glaring downside � refueling stations are scarce, and costly to build.

Consumers can expect costs in line with some luxury models.

Hyundai is offering to pay the hydrogen and maintenance costs. The company will start leasing in the Los Angeles area, where most of the state's nine fueling stations are located. California lawmakers have allocated $100 million to build 100 more. Honda wouldn't reveal any pricing details.

Hydrogen cars, experts say, have an advantage over battery-powered electric cars because drivers don't have to worry about running out of electricity and having to wait hours for recharging.

Hydrogen fuel cells use a complex chemical process to separate electrons and protons in hydrogen gas molecules. The electrons power a car's electric motor, which turns the wheels.

Since the hydrogen isn't burned, there's no pollution. Instead, oxygen also is pumped into the system, and when it meets the hydrogen ions and electrons, that creates water and heat. The only byproduct is water.

A fuel cell produces only about one volt of electricity, so many are stacked to generate enough juice.

Toyota said its new fuel cell vehicle will go on sale in Japan in 2015 and within a year later in Europe and U.S.

Toyota's fuel cell car is a "concept" model called FCV that looks like a sleeker Prius gas-electric hybrid.

Honda, which has leased about two-dozen fuel cell cars since 2005, took the wraps off a futuristic-looking FCEV concept vehicle in Los Angeles.

Honda executives predict that it will take five years for the hydrogen refueling stations to reach significant numbers outside California, and up to 25 years to go nationwide.

But skeptics say hydrogen fueling stations are more expensive than electric car charging stations, partly because electricity is almost everywhere and new and safe ways for producing, storing and transferring

hydrogen will be needed.

AP TELEVISION

Wednesday, November 20, 2013

Los Angeles, California

1. Wide, convention floor at Los Angeles Auto Show

2. Wide, pan across cars covered with fabric waiting to be revealed

3. Wide, Chevrolet logo advertising new "Colorado" mid-size pickup truck

4. Medium, smoke and colored lights around new Subaru WRX, silky fabric slides off to unveil new car model in cherry red

5. Medium low, man peers in driver's side door of Subaru WRX

6. Wide, Honda stage with water and lights and concept car under wraps

7. Medium, screen above stage reads reads "Honda FCEV Concept"

8. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co.

"Today we want to focus on what we believe has the potential to become the ultimate solution to realizing ultra-low carbon mobility. And that is the fuel cell electric vehicle."

9. Wide, Iwamura speaks on stage in front of veiled concept car

10. Tight, rear bumper of concept car as Iwarmura walks in front

11. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co."The Honda FCEV concept!" (wide, fabric is whisked off car and music swells)

12. Wide, Honda sign on convention floor

13. Medium, woman tries to open door on concept car

14. Medium, man takes photo of car with cell phone

15. Tight, rear license plate pan up to Honda logo on rear bumper

16. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "Hydrogen fuel cells basically mix hydrogen and oxygen together, separate out the electrons and produce the electricity on board. In actuality, a hydrogen fuel cell car is an electric vehicle."

17. Tight, front of Honda concept car, zoom out to entire car

18. Tight, Honda insignia on front of car

19. Medium, photographer takes photo of car 20. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "The way Hyundai for instance tests its fuel cell tank? They light the car on fire. They've burnt up entire fuel cell vehicles to see what happens.

The pressure vent on the tank releases, the hydrogen goes up in a fan shape, it burns like a butane lighter, straight up in the air. And it dissipates in a couple of minutes."

21. Tight, curves on concept car, zoom out to entire car

22. Tight, Iwamura speaks to Japanese reporters

23. Medium pan, concept car

24. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "It's a more compact package and it's lighter than a big battery pack that you need for a plug-in electric vehicle."

25. Wide, audience waiting for Hyundai press conference

26. Medium, people at Hyundai presser

27. Wide, Hyundai Tucson ix35 hydrogen fuel cell compact SUV spinning slowly

28. Tight, Hyundai fuel cell vehicle spinning 29. Wide, Hyundai stage

30. SOUNDBITE (English) John Krafcik, President and CEO, Hyundai Motor America "You've got driving range of up to 300 miles. You can refuel them in just a few minutes. And there's endless choice in size and configuration.

That's because it's more space- and weight-efficient to multiply the number of fuel cells than it is to multiply the number of batteries."

31. Wide, Krafcik on stage

32. Medium, Hyundai Tucson compact SUV

33. Wide, Toyota display at convention

34. Tight, Toyota sign

35. Tight zoom out to medium, worker polishing Dodge Challenger anniversary edition

36. Medium, model in white dress and boots with Dodge Challenger

LEADIN:

Concept cars and the latest eco-friendly vehicles are being unveiled by Japanese automakers at the Tokyo Motor Show.

Analysts say Japanese car makers are now facing new challengers from outside the traditional auto market, especially from Silicon Valley and China.

STORYLINE:

Toyota Motor Corp. is debuting its Concept-i concept car in Tokyo.

The futuristic-looking vehicle is equipped with autonomous driving features and artificial intelligence technologies.

The vehicles' AI technology allows it to shift to autonomous driving by detecting the driver's mood and condition. It analyses the driver's facial expressions and behaviour.

The automaker is also introducing this Fine-Comfort Ride, a new fuel cell concept car that can run 1,000 kilometres.

That's 50 percent longer than its predecessor, the Mirai, the world's first mass-produced hydrogen fuel cell vehicle, which went on sale in 2014.

The company is also showing a hybrid sports car concept, named the GRHV Sports concept.

Toyota Motor Corp. executive vice president Didier Leroy, stressed the importance of keeping Toyota's ability to develop zero-emissions and smart models using various technologies, not just focusing on electric vehicles.

"In the world, the development of the infrastructure for the fuel cell or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment," he says.

"That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells.

"So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

Despite being a pioneer in hybrid technology, Toyota has been slow to embrace EVs.

But with the market rapidly expanding, the company is moving to boost its efforts in EV production through a capital tie-up with Mazda Motor Corp.

Nissan Motor Co. is showcasing its IMx zero-emission concept with automated driving technology and a range of over 600 kilometres.

The company says the design enables safer, more convenient and more enjoyable driving.

Nissan executive vice president for global marketing and sales Daniele Schillaci says the concept model isn't a far-flung idea, but something possible in the "very near future."

"This Nissan IMx zero-emission concept is not just an idea," he says.

"It's our view of future of mobility and not in a distant future, but in the very near future."

Nissan, a leading EV maker with its well-established Leaf model, is also unveiling its Leaf Nismo Concept car.

It's a sporty version of the Leaf electric vehicle developed and launched in September.

Analysts say Japanese auto makers have been leading the industry for years.

But they're now facing a new environment, competing with newcomers outside traditional auto market and outside the technology they've excelled in.

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China," says Hans Greimel, Asia editor of Automotive News.

"So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise.

"We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Mitsubishi Motor Corporation is introducing its e-EVOLUTION concept, a high performance all electric crossover SUV.

The sporty EV is equipped with AI to help with off-roading.

Honda Motor Co. is showcasing this Sports EV Concept, built upon an EV-specific platform with AI technology.

Honda hopes to present "a next-generation sports car" and "a stylish form of a compact car" with the concept model.

Japanese auto giants, such as Toyota, Nissan, Mitsubishi and Honda are among over 150 companies and organisations exhibiting at the annual Tokyo Motor Show.

The event opens to the pubic 28 October and runs till 5 November.

Tokyo, Japan - 25 October 2017

1. Various of Toyota's Concept-i being unveiled and Didier Leroy, Executive Vice President, Toyota Motor Corp., coming on the stage

2. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"Akio Toyoda (Toyota President) said those who exceed others in their passion to make ever better society will be the leading player in future mobility."

3. Various of Concept-i

4. Various of GRHV Sports concept

5. Various of Fine-Comfort Ride

6. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"In the world, the development of the infrastructure for the fuel cells or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment. That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells. So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

7. Various of Nissan unveiling IMx zero-emission concept, pan to Nissan executive vice president for global marketing and sales Daniele Schillaci

8. SOUNDBITE (English) Daniele Schillaci, Nissan executive vice president for global marketing and sales:

"This Nissan IMx zero-emission concept is not just an idea. It's our view of future of mobility and not in a distant future, but in the very near future."

9. Various of IMx zero-emission concept

10. Various of Nissan Leaf Nismo concept

Tokyo, Japan - 23 October 2017

11. Setup shot of Hans Greimel, Asia Editor, Automotive News

12. SOUNDBITE (English) Hans Greimel, Asia Editor, Automotive News

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China. So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise. We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Tokyo, Japan - 25 October 2017

13. Various of Mitsubishi e-EVOLUTION concept

14. Various of Honda Sports EV concept

LEADIN:

Concept cars and the latest eco-friendly vehicles are being unveiled by Japanese automakers at the Tokyo Motor Show.

Analysts say Japanese car makers are now facing new challengers from outside the traditional auto market, especially from Silicon Valley and China.

STORYLINE:

Toyota Motor Corp. is debuting its Concept-i concept car in Tokyo.

The futuristic-looking vehicle is equipped with autonomous driving features and artificial intelligence technologies.

The vehicles' AI technology allows it to shift to autonomous driving by detecting the driver's mood and condition. It analyses the driver's facial expressions and behaviour.

The automaker is also introducing this Fine-Comfort Ride, a new fuel cell concept car that can run 1,000 kilometres.

That's 50 percent longer than its predecessor, the Mirai, the world's first mass-produced hydrogen fuel cell vehicle, which went on sale in 2014.

The company is also showing a hybrid sports car concept, named the GRHV Sports concept.

Toyota Motor Corp. executive vice president Didier Leroy, stressed the importance of keeping Toyota's ability to develop zero-emissions and smart models using various technologies, not just focusing on electric vehicles.

"In the world, the development of the infrastructure for the fuel cell or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment," he says.

"That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells.

"So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

Despite being a pioneer in hybrid technology, Toyota has been slow to embrace EVs.

But with the market rapidly expanding, the company is moving to boost its efforts in EV production through a capital tie-up with Mazda Motor Corp.

Nissan Motor Co. is showcasing its IMx zero-emission concept with automated driving technology and a range of over 600 kilometres.

The company says the design enables safer, more convenient and more enjoyable driving.

Nissan executive vice president for global marketing and sales Daniele Schillaci says the concept model isn't a far-flung idea, but something possible in the "very near future."

"This Nissan IMx zero-emission concept is not just an idea," he says.

"It's our view of future of mobility and not in a distant future, but in the very near future."

Nissan, a leading EV maker with its well-established Leaf model, is also unveiling its Leaf Nismo Concept car.

It's a sporty version of the Leaf electric vehicle developed and launched in September.

Analysts say Japanese auto makers have been leading the industry for years.

But they're now facing a new environment, competing with newcomers outside traditional auto market and outside the technology they've excelled in.

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China," says Hans Greimel, Asia editor of Automotive News.

"So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise.

"We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Mitsubishi Motor Corporation is introducing its e-EVOLUTION concept, a high performance all electric crossover SUV.

The sporty EV is equipped with AI to help with off-roading.

Honda Motor Co. is showcasing this Sports EV Concept, built upon an EV-specific platform with AI technology.

Honda hopes to present "a next-generation sports car" and "a stylish form of a compact car" with the concept model.

Japanese auto giants, such as Toyota, Nissan, Mitsubishi and Honda are among over 150 companies and organisations exhibiting at the annual Tokyo Motor Show.

The event opens to the pubic 28 October and runs till 5 November.

Tokyo, Japan - 25 October 2017

1. Various of Toyota's Concept-i being unveiled and Didier Leroy, Executive Vice President, Toyota Motor Corp., coming on the stage

2. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"Akio Toyoda (Toyota President) said those who exceed others in their passion to make ever better society will be the leading player in future mobility."

3. Various of Concept-i

4. Various of GRHV Sports concept

5. Various of Fine-Comfort Ride

6. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"In the world, the development of the infrastructure for the fuel cells or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment. That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells. So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

7. Various of Nissan unveiling IMx zero-emission concept, pan to Nissan executive vice president for global marketing and sales Daniele Schillaci

8. SOUNDBITE (English) Daniele Schillaci, Nissan executive vice president for global marketing and sales:

"This Nissan IMx zero-emission concept is not just an idea. It's our view of future of mobility and not in a distant future, but in the very near future."

9. Various of IMx zero-emission concept

10. Various of Nissan Leaf Nismo concept

Tokyo, Japan - 23 October 2017

11. Setup shot of Hans Greimel, Asia Editor, Automotive News

12. SOUNDBITE (English) Hans Greimel, Asia Editor, Automotive News

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China. So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise. We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Tokyo, Japan - 25 October 2017

13. Various of Mitsubishi e-EVOLUTION concept

14. Various of Honda Sports EV concept

LEADIN:

Concept cars and the latest eco-friendly vehicles are being unveiled by Japanese automakers at the Tokyo Motor Show.

Analysts say Japanese car makers are now facing new challengers from outside the traditional auto market, especially from Silicon Valley and China.

STORYLINE:

Toyota Motor Corp. is debuting its Concept-i concept car in Tokyo.

The futuristic-looking vehicle is equipped with autonomous driving features and artificial intelligence technologies.

The vehicles' AI technology allows it to shift to autonomous driving by detecting the driver's mood and condition. It analyses the driver's facial expressions and behaviour.

The automaker is also introducing this Fine-Comfort Ride, a new fuel cell concept car that can run 1,000 kilometres.

That's 50 percent longer than its predecessor, the Mirai, the world's first mass-produced hydrogen fuel cell vehicle, which went on sale in 2014.

The company is also showing a hybrid sports car concept, named the GRHV Sports concept.

Toyota Motor Corp. executive vice president Didier Leroy, stressed the importance of keeping Toyota's ability to develop zero-emissions and smart models using various technologies, not just focusing on electric vehicles.

"In the world, the development of the infrastructure for the fuel cell or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment," he says.

"That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells.

"So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

Despite being a pioneer in hybrid technology, Toyota has been slow to embrace EVs.

But with the market rapidly expanding, the company is moving to boost its efforts in EV production through a capital tie-up with Mazda Motor Corp.

Nissan Motor Co. is showcasing its IMx zero-emission concept with automated driving technology and a range of over 600 kilometres.

The company says the design enables safer, more convenient and more enjoyable driving.

Nissan executive vice president for global marketing and sales Daniele Schillaci says the concept model isn't a far-flung idea, but something possible in the "very near future."

"This Nissan IMx zero-emission concept is not just an idea," he says.

"It's our view of future of mobility and not in a distant future, but in the very near future."

Nissan, a leading EV maker with its well-established Leaf model, is also unveiling its Leaf Nismo Concept car.

It's a sporty version of the Leaf electric vehicle developed and launched in September.

Analysts say Japanese auto makers have been leading the industry for years.

But they're now facing a new environment, competing with newcomers outside traditional auto market and outside the technology they've excelled in.

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China," says Hans Greimel, Asia editor of Automotive News.

"So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise.

"We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Mitsubishi Motor Corporation is introducing its e-EVOLUTION concept, a high performance all electric crossover SUV.

The sporty EV is equipped with AI to help with off-roading.

Honda Motor Co. is showcasing this Sports EV Concept, built upon an EV-specific platform with AI technology.

Honda hopes to present "a next-generation sports car" and "a stylish form of a compact car" with the concept model.

Japanese auto giants, such as Toyota, Nissan, Mitsubishi and Honda are among over 150 companies and organisations exhibiting at the annual Tokyo Motor Show.

The event opens to the pubic 28 October and runs till 5 November.

Tokyo, Japan - 25 October 2017

1. Various of Toyota's Concept-i being unveiled and Didier Leroy, Executive Vice President, Toyota Motor Corp., coming on the stage

2. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"Akio Toyoda (Toyota President) said those who exceed others in their passion to make ever better society will be the leading player in future mobility."

3. Various of Concept-i

4. Various of GRHV Sports concept

5. Various of Fine-Comfort Ride

6. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"In the world, the development of the infrastructure for the fuel cells or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment. That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells. So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

7. Various of Nissan unveiling IMx zero-emission concept, pan to Nissan executive vice president for global marketing and sales Daniele Schillaci

8. SOUNDBITE (English) Daniele Schillaci, Nissan executive vice president for global marketing and sales:

"This Nissan IMx zero-emission concept is not just an idea. It's our view of future of mobility and not in a distant future, but in the very near future."

9. Various of IMx zero-emission concept

10. Various of Nissan Leaf Nismo concept

Tokyo, Japan - 23 October 2017

11. Setup shot of Hans Greimel, Asia Editor, Automotive News

12. SOUNDBITE (English) Hans Greimel, Asia Editor, Automotive News

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China. So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise. We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Tokyo, Japan - 25 October 2017

13. Various of Mitsubishi e-EVOLUTION concept

14. Various of Honda Sports EV concept

SWITZERLAND HYBRID CARS

LENGTH: 4.56

SOURCE: AP TELEVISION NEWS

RESTRICTION: AP TECH TV CLIENTS ONLY

SHOTLIST:

1. Various exterior motor show

2. Interior motor show

3. Various of Toyota stand, Toyota Prius video in background

4. SOUNDBITE (English) Jozef Vandecruys, marketing manager Toyota:

"Well it's really, let's say a 'hybrid hype.' "

5. Sign reading Hybrid Synergy Drive

6. SOUNDBITE (English) Jozef Vandecruys, marketing manager Toyota:

"I tell you, increase from the customer in environmental concern; increased oil prices; but I think mainly environmental concerns. People are really getting concerned about in what world their grandchildren are going to live".

7. Various of stand (featuring stuffed racoons) from Swiss government campaign highlighting car pollution

8. Prototype electric car,

9. Close up electric car's battery in the boot

10. Various of prototype Bollor� blu car

11. Nissan Pivo electric car; doors closing body spinning on wheel base

12. Close up hostess smiling from inside Pivo

13. Hostess inside electric concept car from Toyota Aygo

14. SOUNDBITE (English) Susanne Wegmann, president of e-mobile association:

"There has been talking about hybrid vehicles for more than one hundred years. But that they are really on the market and are available for everybody, so that everybody can drive, it's been only very recently."

15. Toyota stand

16. Lexus hybrid sedan GS 450 H poster with video in background

17. Various close up of model of sedan

18. Various of hybrid SUV from General Motors

19. Various of Citroen C4 diesel electric hybrid

20. Various of other hybrid cars

22. SOUNDBITE (English) Susanne Wegmann, President of E-mobile Association:

"I don't think it's going to be one standard, but I think it's going to be different 'drive trains' which take up more and more - one will be natural gas."

23. Gas pump

24. Renault Kangoo equipped for natural gas

25. Close up gas tank

26. Pump

27. Various of pump in action

28. Demonstration of distilled cellulosic compost to make ethanol

29. Various of Saab bio power vehicle which runs on ethanol or petrol

30. SOUNDBITE (English) Mario Klaus, Saab marketing manager:

"In Sweden they have the benefit that the ethanol, the fuel itself, is quite cheap, compared to the normal fuel. On the other side for instance in Stockholm you don't pay any parking fees, you don't pay any road pricing and you have tax benefits as well".

31. Tracking shot over floor map of Geneva streets

32. Exterior motorshow, tracking shot interior car at lights

33. Hybrid car owner Nadine Wuillemin driving

34. SOUNDBITE (French) Nadine Wuillemin, owner of hybrid car:

"I wanted a car which consumed less than one hundred litres and polluted less than one hundred and twenty grams of...I don't remember what. And I ticked away the vehicles one by one. It (her car) recharges by itself as you drive, you can follow the consumption here... for example now I am going uphill then the battery is in use, and now, it's recharging, there are the small green lines."

35. Interior motorshow, various of men washing car

36. Honda's prototype home energy station

37. Various Honda Formula 1 driver Jenson Button with Honda CEO Takeo Fukui

38. SOUNDBITE (English) Takeo Fukui, Honda CEO:

"Today we display the FCX concept model which is very close to the next generation of fuel cells vehicles."

39. Honda FCX on stand

40. Various computer animation: Honda FCX driving

SUGGESTED LEAD IN

With the rising cost of petrol, cars powered with alternative fuels have become more and more popular.

And this is no exception at the Geneva International Motor Show where hybrid cars are one of the highlights.

But for anyone that thinks environmentally friendly means boring -- they're in for a surprise.

SUGGESTED VOICE OVER

Alongside the shiny racing cars, this year the Geneva Motorshow also tackled a serious topic - the environmental impact of our addiction to driving.

A number of car manufacturers have been creating vehicles that can run on a variety of alternative energy sources -- cars which both conserve oil and reduce CO2 pollution.

Although there are already many alternatives - this year's buzz word is "hybrid."

SOUNDBITE (English)

"Well it's really, let's say a 'hybrid hype.'"

SUPERCAPTION: Jozef Vandecruys, marketing manager Toyota

And such cars are popular for many reasons.

SOUNDBITE (English)

"I tell you, increase from the customer in environmental concerns, increased oil prices, but I think mainly environmental concerns. People are really getting concerned about in what world their grandchildren are going to live"

SUPERCAPTION: Jozef Vandecruys, marketing manager Toyota

A recent campaign from the Swiss federal government suggests labelling cars to show their level of ecological friendliness.

This Bollor� Blue e-car lasts 250 kilometres before needing to be recharged -- and that only cost two US dollars.

The hybrids Nissan Pivo and Toyota Aygo are both scoring highly --both in manoeuvrability and design.

Despite the buzz here in Geneva, the hybrid car is not a new concept.

SOUNDBITE (English)

"There has been talking about hybrid vehicles for more than one hundred years, but that they have been available on the market and available for everybody, so that everybody can drive, it's been only very recently".

SUPERCAPTION: Susanne Wegmann, president, e-mobile association

A hybrid is a car that runs on more than one fuel -- a car with a standard petrol engine, coupled with an electric motor.

This is not an electric battery that you recharge during the night but a battery that recharges itself while you are driving, picking up all the unused kinetic energy from the engine, and giving it back when the car needs a boost.

The result is less petrol consumption and therefore less pollution.

SOUNDBITE (English)

"I don't think it's going to be one standard, but I think it's going to be different 'drive trains' which take up more and more - one will be natural gas."

SUPERCAPTION: Susanne Wegmann, President, E-mobile Association

Other "alternative fuels" that are not necessarily new are natural gas or methane.

These and LPG -- liquid petroleum gas -- a mixture of two gases: propane and butane have been used to power vehicles for decades.

A new alternative that many are betting on is ethanol or E85, produced via the distillation of bio waste (corn, sugar cane, organic waste).

But to make this the choice of the future, all sorts of incentives are needed.

SOUNDBITE (English)

"In Sweden they have the benefit that the ethanol, the fuel itself, is quite cheap, compared to the normal fuel; on the other side for instance in Stockholm you don't pay any parking fees, you don't pay any road pricing and you have tax benefits as well".

SUPERCAPTION: Mario Klaus, Saab marketing manager)

In this labyrinth of possible choices, which road will the environmentally conscious consumer take?

One Swiss citizen, worried about the environment, did her homework before buying a Honda Civic IMA.

SOUNDBITE (French)

"I wanted a car which consumed less than one hundred litres and polluted less than one hundred and twenty grams of...I don't remember what. And I ticked away the vehicles one by one. It (her car) recharges by itself as you drive, you can follow the consumption here... for example now I am going uphill then the battery is in use, and now, it's recharging, there are the small green lines."

SUPERCAPTION: Nadine Wuillemin, owner of hybrid car

And if the waste product of the car is water -- there is a solution for that too.

Honda has just launched the new FCX fuel cell concept vehicle, which does just that.

SOUNDBITE (English)

"Today we display the FCX Concept model which is very close to the next generation of fuel cells vehicles."

SUPERCAPTION: Takeo Fukui, CEO of Honda

As people become more environmentally conscious, car manufacturers are coming up with more designs to both impress consumers and protect the world we live in.

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SHOTLIST:

1. Wide shot of hybrid car rally outside the Los Angeles Convention Centre

2. Mid shot of hybrid cars lined up outside convention centre

3. Close shot of hybrid car logo

4. Close shot of woman putting sign on hybrid car

5. Close shot of woman in hybrid car, tilt down to close shot of sign

6. Close shot of another sign on hybrid car

7. Tilt down from convention centre to hybrid car.

8. Mid shot of hybrid cars

9. Close shot of sign on windshield.

10. SOUNDBITE: (English) Richard Wegner, hybrid car owner:

"Well....economy. I mean absolutely, I mean if you need an incentive that's the best incentive. I mean, the amount that I'm saving in gas on this car, compared to like an SUV (sport utility vehicle), is making the payments. So it's like a car for free."

11. Tilt down from convention centre to Union of Concerned Scientists banner.

12. Close shot of license plate.

13. SOUNDBITE: (English) Jason Mark, Clean Vehicles Programme director, Union of Concerned Scientists:

"The hybrids are without a doubt here and now and ready to go. Folks are spending a lot of money investing in fuel-cell vehicles, which are sort of what most people agree are the technology to replace the internal combustion engine of today. But the hybrid vehicles are an excellent bridge. They're the technology that for the next couple of decades is really going to get us to that big scale fuel cell future."

14. Wide shot of Honda hybrid car display at the Greater Los Angeles Auto Show.

15. Close shot of Honda hybrid car display sign.

16. Wide shot of Honda fuel cell vehicle.

17. Close shot of Honda fuel cell vehicle.

18. Close shot of Honda fuel cell car display.

19. Mid shot of Toyota Prius hybrid car.

20. Close shot of Toyota Prius engine.

21. Wide shot of Ford display showing PZEV low-emissions vehicle.

22. Close shot of PZEV exhaust pipe.

23. Close shot of PZEV.

24. SOUNDBITE: (English) Jason Mark, Clean Vehicles Programme director, Union of Concerned Scientists:

"The bottom line is that foreign automakers are making the case that not only can you capture market share and be very profitable, you can also bring green technologies to market. Detroit has got to get on board if they're going to be selling cars in this century, later in this century."

25. Mid shot of hybrid car rally.

STORYLINE:

The Union of Concerned Scientists (UCS) says its time for major car makers to build more cars that pollute less and use less fuel.

A new study by the environmental group says US automakers could boost fuel efficiency and cut pollution by using hybrid technologies.

Members of the Union were in Los Angeles Friday, joined by local owners of hybrid cars urging automakers to offer more hybrid models.

They met outside the city's convention center where major auto makers are gathering for the annual Greater Los Angeles Auto Show.

Hybrid cars combine a fuel-efficient gas burning engine and an electric motor to power vehicles.

The UCS study says cars and trucks could reach an average fuel efficiency of 60 miles per gallon by the end of the next decade if automakers use the best available hybrid technologies.

Many of the local hybrid car owners on hand for the rally drive some of the first available models of their kind, from Toyota and Honda.

The Toyota Prius, Honda Insight and Honda Civic models at the rally use versions of hybrid engine technology.

The Prius, for example, has an electric motor that takes over for the gas-powered engine at lower speeds. The battery for the electric motor is recharged by the the gas engine.

The cars produce fewer polluting gases and also average between 40 and 50 miles per gallon of gas.

Both Toyota and Honda have been the only car companies selling hybrid cars for several years.

Toyota alone has sold more than 120,000 since it introduced the Prius in 2000.

Honda sells its two-seat Insight and a hybrid version of its four-door Civic, with plans to roll out other hybrid models over the next few years.

Beyond the hybrid concept, Honda is developing a fuel cell car powered by hydrogen.

The Japanese automaker says their FCX model is the first fuel cell car to receive a government certification for commercial use.

And US automakers are starting to pay attention to this small but growing segment of the auto market.

Ford Motor Company has announced plans to launch a hybrid version of its Escape sport utility vehicle next year.

At the LA auto show, Ford also introduced the PZEV concept: a car designed to produce extremely low emissions.

General Motors is also gearing up to produce hybrid powered versions of its sport utility vehicles and pick-up trucks.

Chrysler also plans to produce its first hybrid pick-up truck later this year.

But company officials are down playing hybrids, saying they're not a viable long-term commercial alternative.

Jason Mark at the Union of Concerned Scientists says hybrid technology is a viable bridge to fuel-cell powered cars that could some day replace the gas-burning engine.

LEADIN:

The future is already here, that's the message at the Geneva International Motor Show as car makers debut futuristic creations.

Experts say as the industry moves towards digitised, battery-powered, self-driving technology, once wacky concept creations are now becoming a reality.

STORYLINE:

Could this be a vision of our future.

This is the QUANT 48VOLT, a high performance electric design by Zurich research and development centre nanoFlowcell.

But unlike many of the cars on the Geneva Motor Show floor, this is not headed for the production lines, it's instead a demonstration vehicle for how electric flowcell technology might change motoring.

Quant is equipped with a 48 V Low-Voltage Flow Cell Drive which delivers 300 kilometres per hour and zero to 100 kilometres in 2.4 seconds.

The flowcell technology promises a range of over 1,000 kilometres on a single charge, working on a low battery voltage of 48 volts.

Ralf Kaiser from nanoFlowcell says they created the QUANT to provide "perspective" on how electric power can change mobility.

"When I see many manufacturers, they do not have a perspective on electric mobility. You have individual business cases, like Tesla, but you do not have a future concept for electric mobility," he says.

"You have a lot of alibi cars because no-one wants to have fingers pointed at them; 'Oh, you don't have any electric car,' But if you ask for a long-term strategy there is none because the current technology doesn't provide a perspective. And this is why we are here."

Across the show floor, Toyota Europe are showcasing this EV vehicle, but the focus is not what's under the hood, but over it.

The i-TRIL is intended as a viable alternative to passenger cars, public transport or motorcycles for short, inner city journeys.

The idea is it can be used for short, city-centre commutes or perhaps picking up the kids from school.

But not too many kids, the i-TRIL boasts just two passenger seats, plus the front driving position.

"The future will be all about variety, you know. People driving SUVs, some others will use public transportation, but more and more we don't believe that one car can fit all your needs," says Pierre Romeo from Toyota Europe.

"So, in the future maybe you will try to rent this car or buy this car and rent the SUV or rent something else."

Japanese auto manufacturer Nissan is showing its vision of the future through an array of futuristic-looking vehicles, including this three-seater BladeGlider.

Nissan unveiled a working prototype of its futuristic vehicle, which combines zero-emissions, high-performance and sports car design.

A wild version of the design appeared back in 2013, but with advancing technologies, Nissan has now produced this working version.

Performance is central, promising 190 kilometres per hour and 0-100 kilometres in less than five seconds.

Nissan CEO Carlos Ghosn says they created the 'Glider' to prove electric cars aren't all reserved-looking cars.

"The BladeGlider is in fact a symbol of performance and electric cars," he says.

"A lot of people have an image of an electric as being good cars, but more stable, slow. Well, it's not the case. Electric cars are performance cars, they can be performance cars.

"So, here we have a completely new design, we have huge torque, we have a lot of performance, that's why for us it's a symbol of innovation and performance, with zero emissions."

While much of the industry heads towards battery power, Hyundai is exploring the possibilities in hydrogen fuel cell technology.

This FE Fuel Concept looks ahead to what the company's next generation of fuel cell vehicles might look like.

The name, 'FE', stands for 'Future Eco', reflecting the new technologies and eco-friendly outlook.

It can share that green theme too - the FE Concept is fitted with portable battery packs which are charged by the car's energy output and can be used to power other passenger vehicles.

Robin Hayles admits fuel cell tech is very much a new technology for many drivers.

He hopes this futuristic yet practical design may encourage others to explore it.

"The tricky thing with any kind of new technology, which fuel cell technology still is, is trying to find that balance between a desirable, futuristic-looking car, but at the same time not turning people away from it because it looks too futuristic," he says.

"Hopefully we've got there with this type of design. Yes, it's futuristic, but still able to deal with the demands of today's world."

While many car makers look five to ten years into the future with their concepts, French auto manufacturer Citroen is perhaps looking a little closer.

This C-Aircross concept is a bold and colourful preview of how the company plans to make its offensive on the booming SUV market.

It's not likely drivers will be going off road too often, instead it's about style, space and design.

Jim Holder, the editorial director of UK-based automotive magazine 'Autocar' says as the industry approaches once futuristic themes, such as digitisation and electric power, those concepts are becoming ever more realistic creations.

"I think it's the themes of autonomy and digitalisation and electrification that are showing through most in the concept cars," he says.

"Whatever a concept car is, it has to carry those themes because we know they're coming to market. They'll be on sale now within about five years.

"So, all the manufacturers are trying to show they're on top of that technology and that they do have a vision for how it can work its way into our lives."

The Geneva Motor Show opens to the public on 9 March and runs through March 19.

In total 900 models are shown by 180 exhibitors, including 148 world and European premiers, according to organisers.

Geneva, Switzerland - 6 March 2017

1. Various of nanoFlowcell QUANT 48VOLT on display at the Geneva Motor Show

2. SOUNDBITE (English) Ralf Kaiser, nanoFlowcell:

"When I see many manufacturers, they do not have a perspective on electric mobility. You have individual business cases, like Tesla, but you do not have a future concept for electric mobility. You have a lot of alibi cars because no-one wants to have fingers pointed at them; 'Oh, you don't have any electric car,' But if you ask for a long-term strategy there is none because the current technology doesn't provide a perspective. And this is why we are here."

3. Low shot of nanoFlowcell QUANT 48VOLT

4. Various of Toyota i-TRIL concept car

5. SOUNDBITE (English) Pierre Romeo, i-TRIL Chief Designer, Toyota Europe:

"The future will be all about variety, you know. People driving SUVs, some others will use public transportation, but more and more we don't believe that one car can fit all your needs. So, in the future maybe you will try to rent this car or buy this car and rent the SUV or rent something else."

6. Various of Nissan BladeGlider

7. SOUNDBITE (English) Carlos Ghosn, CEO of Nissan:

"The BladeGlider is in fact a symbol of performance and electric cars. A lot of people have an image of an electric as being good cars, but more stable, slow. Well, it's not the case. Electric cars are performance cars, they can be performance cars. So, here we have a completely new design, we have huge torque, we have a lot of performance, that's why for us it's a symbol of innovation and performance, with zero emissions."

7. Various of Hyundai FE Fuel Cell Concept

8. SOUNDBITE (English) Robin Hayles, Hyundai:

"The tricky thing with any kind of new technology, which fuel cell technology still is, is trying to find that balance between a desirable, futuristic-looking car, but at the same time not turning people away from it because it looks too futuristic. Hopefully we've got there with this type of design. Yes, it's futuristic, but still able to deal with the demands of today's world."

9. Various of Citroen C-Aircross Concept

10. SOUNDBITE (English) Jim Holder, Editorial Director, 'Autocar' Magazine:

"I think it's the themes of autonomy and digitalization and electrification that are showing through most in the concept cars. Whatever a concept car is, it has to carry those themes because we know they're coming to market. They'll be on sale now within about five years. So, all the manufacturers are trying to show they're on top of that technology and that they do have a vision for how it can work its way into our lives."

11. Various of Quattroruote Scylla concept car

12. Various wide high shots of Geneva Motor Show floor

LEADIN:

The future is already here, that's the message at the Geneva International Motor Show as car makers debut futuristic creations.

Experts say as the industry moves towards digitised, battery-powered, self-driving technology, once wacky concept creations are now becoming a reality.

STORYLINE:

Could this be a vision of our future.

This is the QUANT 48VOLT, a high performance electric design by Zurich research and development centre nanoFlowcell.

But unlike many of the cars on the Geneva Motor Show floor, this is not headed for the production lines, it's instead a demonstration vehicle for how electric flowcell technology might change motoring.

Quant is equipped with a 48 V Low-Voltage Flow Cell Drive which delivers 300 kilometres per hour and zero to 100 kilometres in 2.4 seconds.

The flowcell technology promises a range of over 1,000 kilometres on a single charge, working on a low battery voltage of 48 volts.

Ralf Kaiser from nanoFlowcell says they created the QUANT to provide "perspective" on how electric power can change mobility.

"When I see many manufacturers, they do not have a perspective on electric mobility. You have individual business cases, like Tesla, but you do not have a future concept for electric mobility," he says.

"You have a lot of alibi cars because no-one wants to have fingers pointed at them; 'Oh, you don't have any electric car,' But if you ask for a long-term strategy there is none because the current technology doesn't provide a perspective. And this is why we are here."

Across the show floor, Toyota Europe are showcasing this EV vehicle, but the focus is not what's under the hood, but over it.

The i-TRIL is intended as a viable alternative to passenger cars, public transport or motorcycles for short, inner city journeys.

The idea is it can be used for short, city-centre commutes or perhaps picking up the kids from school.

But not too many kids, the i-TRIL boasts just two passenger seats, plus the front driving position.

"The future will be all about variety, you know. People driving SUVs, some others will use public transportation, but more and more we don't believe that one car can fit all your needs," says Pierre Romeo from Toyota Europe.

"So, in the future maybe you will try to rent this car or buy this car and rent the SUV or rent something else."

Japanese auto manufacturer Nissan is showing its vision of the future through an array of futuristic-looking vehicles, including this three-seater BladeGlider.

Nissan unveiled a working prototype of its futuristic vehicle, which combines zero-emissions, high-performance and sports car design.

A wild version of the design appeared back in 2013, but with advancing technologies, Nissan has now produced this working version.

Performance is central, promising 190 kilometres per hour and 0-100 kilometres in less than five seconds.

Nissan CEO Carlos Ghosn says they created the 'Glider' to prove electric cars aren't all reserved-looking cars.

"The BladeGlider is in fact a symbol of performance and electric cars," he says.

"A lot of people have an image of an electric as being good cars, but more stable, slow. Well, it's not the case. Electric cars are performance cars, they can be performance cars.

"So, here we have a completely new design, we have huge torque, we have a lot of performance, that's why for us it's a symbol of innovation and performance, with zero emissions."

While much of the industry heads towards battery power, Hyundai is exploring the possibilities in hydrogen fuel cell technology.

This FE Fuel Concept looks ahead to what the company's next generation of fuel cell vehicles might look like.

The name, 'FE', stands for 'Future Eco', reflecting the new technologies and eco-friendly outlook.

It can share that green theme too - the FE Concept is fitted with portable battery packs which are charged by the car's energy output and can be used to power other passenger vehicles.

Robin Hayles admits fuel cell tech is very much a new technology for many drivers.

He hopes this futuristic yet practical design may encourage others to explore it.

"The tricky thing with any kind of new technology, which fuel cell technology still is, is trying to find that balance between a desirable, futuristic-looking car, but at the same time not turning people away from it because it looks too futuristic," he says.

"Hopefully we've got there with this type of design. Yes, it's futuristic, but still able to deal with the demands of today's world."

While many car makers look five to ten years into the future with their concepts, French auto manufacturer Citroen is perhaps looking a little closer.

This C-Aircross concept is a bold and colourful preview of how the company plans to make its offensive on the booming SUV market.

It's not likely drivers will be going off road too often, instead it's about style, space and design.

Jim Holder, the editorial director of UK-based automotive magazine 'Autocar' says as the industry approaches once futuristic themes, such as digitisation and electric power, those concepts are becoming ever more realistic creations.

"I think it's the themes of autonomy and digitalisation and electrification that are showing through most in the concept cars," he says.

"Whatever a concept car is, it has to carry those themes because we know they're coming to market. They'll be on sale now within about five years.

"So, all the manufacturers are trying to show they're on top of that technology and that they do have a vision for how it can work its way into our lives."

The Geneva Motor Show opens to the public on 9 March and runs through March 19.

In total 900 models are shown by 180 exhibitors, including 148 world and European premiers, according to organisers.

Geneva, Switzerland - 6 March 2017

1. Various of nanoFlowcell QUANT 48VOLT on display at the Geneva Motor Show

2. SOUNDBITE (English) Ralf Kaiser, nanoFlowcell:

"When I see many manufacturers, they do not have a perspective on electric mobility. You have individual business cases, like Tesla, but you do not have a future concept for electric mobility. You have a lot of alibi cars because no-one wants to have fingers pointed at them; 'Oh, you don't have any electric car,' But if you ask for a long-term strategy there is none because the current technology doesn't provide a perspective. And this is why we are here."

3. Low shot of nanoFlowcell QUANT 48VOLT

4. Various of Toyota i-TRIL concept car

5. SOUNDBITE (English) Pierre Romeo, i-TRIL Chief Designer, Toyota Europe:

"The future will be all about variety, you know. People driving SUVs, some others will use public transportation, but more and more we don't believe that one car can fit all your needs. So, in the future maybe you will try to rent this car or buy this car and rent the SUV or rent something else."

6. Various of Nissan BladeGlider

7. SOUNDBITE (English) Carlos Ghosn, CEO of Nissan:

"The BladeGlider is in fact a symbol of performance and electric cars. A lot of people have an image of an electric as being good cars, but more stable, slow. Well, it's not the case. Electric cars are performance cars, they can be performance cars. So, here we have a completely new design, we have huge torque, we have a lot of performance, that's why for us it's a symbol of innovation and performance, with zero emissions."

7. Various of Hyundai FE Fuel Cell Concept

8. SOUNDBITE (English) Robin Hayles, Hyundai:

"The tricky thing with any kind of new technology, which fuel cell technology still is, is trying to find that balance between a desirable, futuristic-looking car, but at the same time not turning people away from it because it looks too futuristic. Hopefully we've got there with this type of design. Yes, it's futuristic, but still able to deal with the demands of today's world."

9. Various of Citroen C-Aircross Concept

10. SOUNDBITE (English) Jim Holder, Editorial Director, 'Autocar' Magazine:

"I think it's the themes of autonomy and digitalization and electrification that are showing through most in the concept cars. Whatever a concept car is, it has to carry those themes because we know they're coming to market. They'll be on sale now within about five years. So, all the manufacturers are trying to show they're on top of that technology and that they do have a vision for how it can work its way into our lives."

11. Various of Quattroruote Scylla concept car

12. Various wide high shots of Geneva Motor Show floor

SHOTLIST:

1. Medium of hydrogen powered Audi vehicle driving.

2. Close up of General Motors hydrogen car.

3. Close up of Toyota fuel cell sign.

4. Close up of GM Hydrogen sign.

5. Medium of Volkswagen hydrogen powered car driving off.

6. Close up inside fuel cell car pan to road.

7. Close up of fuel cell display on dashboard.

8. Wide of outside of car.

9. Medium of Toyota fuel cell car in traffic.

10. SOUNDBITE: (English) Jeffrey Serfass, President, National Hydrogen Association

"With hydrogen you can produce this transportation fuel from wind energy, nuclear energy, coal. All forms of energy that you cannot put in your tank by themselves but you can convert to hydrogen. That's the magic of hydrogen, you might think of as electricity in that you can produce it from anything. When you use it you use it very cleanly."

11. Wide of Long Beach Convention Centre.

12. Close up of Hydrogen Conference sign.

13. Wide of conference exhibit hall.

14. Close up of Honda fuel cell engine.

15. Close up of Honda sign.

16. Wide of hydrogen powered police car.

17. Close up of sign.

18. Close up of 'hydrogen patrol' sign on police car.

19. Wide of hybrid fuel cell/battery motorbike.

20. SOUNDBITE: (English) Tim Foster, Intelligent Energy.

"It's been designed with a one kilowatt intelligent energy fuel cell that runs on stored hydrogen, compressed hydrogen as the fuel and a five kilowatts battery so we continuously recharge the battery as we are driving. We will achieve fifty miles per hour and it gets the equivalent of 760 miles to the gallon if you compare it to a gasoline engine motorcycle."

21. Medium of motorbike.

22. Close up of hydrogen fuelling point.

23. Wide of fuel cell vehicle.

24. Wide of BMW hydrogen display.

25. Close up of BMW hydrogen engine.

26. SOUNDBITE: (English) Jeffrey Serfass, President, National Hydrogen Association.

"There is a very light noise that is the compressors that vary with speed that provide a little bit of pressure to the gasses: Argon and the air into the fuel cell. I think in the long run we will find these vehicles to be absolutely quiet and provide a comfort in terms of the sound that's superior to today's vehicles but interestingly a rather peppy and fun vehicle to drive."

27. Close up of hydrogen fuel line being attached to refuel vehicle.

28. Close up of hydrogen fuel station display.

29. Wide of hydrogen fuelling station.

SUGGESTED LEAD IN :

Environmental concerns often feature prominently on the international news agenda.

Concerns about carbon emissions and political instability in some oil producing regions, has prompted some US car manufacturers to begin to think about designing alternative vehicle fuels.

VOICEOVER :

The American love affair with the car, continues unabated.

But now more American car owners are concerned about the environmental impact of their car addiction.

The National Hydrogen Association (NHA) recently held it's annual conference ambitiously slated: "Global Progress Toward Clean Energy", in Long Beach, California.

Hydrogen powered vehicles from major auto makers, like General Motors, Toyota, Honda, Audi and Volkswagen offered rides in these cars of the future.

The fuel cell vehicle use hydrogen as a fuel source.

When hydrogen and oxygen are supplied, the fuel cell makes electricity to power the vehicle's electric motor.

There are no polluting emissions from the fuel cell, only water and heat.

Jeffrey Serfass is the president of the National Hydrogen Association, a trade group made up of industry, government and academia to promote hydrogen use.

SOUNDBITE: (English)

"With hydrogen you can produce this transportation fuel from wind energy, nuclear energy, coal. All forms of energy you cannot put in your tank by themselves but you can convert to hydrogen. That's the magic of hydrogen, you might think of as electricity in that you can produce it from anything. When you use it you use it very cleanly."

SUPERCAPTION: Jeffrey Serfass, President, National Hydrogen Association

The NHA hydrogen conference was attended by over one thousand energy industry experts, policy-makers, and technology developers from around the world to discuss the future of hydrogen power and fuel cells.

The Long Beach Convention Centre exhibit hall displayed all the latest technology from global giants including fuel cell vehicles from Honda as well as smaller hydrogen technology companies.

One of the displays was a fuel cell vehicle mock up of a California Highway Patrol vehicle dubbed a 'Hydrogen Patrol' car with: 'To serve and protect the environment inscribed on the front, it was built by a California technology company, Hydrogen Vehicles Systems.

HVS converts existing vehicles making hydrogen internal combustion cars and trucks that burn hydrogen directly.

A hybrid fuel cell and battery motorcycle from a British company: 'Intelligent Design' has an impressive fuel economy of 760 miles (1222 kilometres) per gallon compared to a gasoline powered motorcycle.

SOUNDBITE: (English)

"It's been designed with a one kilowatt intelligent energy fuel cell that runs on stored hydrogen, compressed hydrogen as the fuel and a five kilowatts battery so we continuously recharge the battery as we are driving. We will achieve fifty miles (80 kilometres) per hour and it gets the equivalent of 760 miles (1222 kilometres) to the gallon if you compare it to a gasoline engine motorcycle."

SUPERCAPTION: Tim Foster, Intelligent Energy

Intelligent Design produces fuel processing technologies and makes fuel cells in the US, UK and South Africa.

The Nation Hydrogen association's, Jeffrey Serfass believes the fuel cell cars of the future will be quiet, comfortable and fun to drive.

SOUNDBITE: (English)

"There is a very light noise that is the compressors that vary with speed that provide a little bit of pressure to the gasses: argon and the air into the fuel cell. I think in the long run we will find these vehicles to be absolutely quiet and provide a comfort in terms of the sound that's superior to today's vehicles but interestingly a rather peppy and fun vehicle to drive."

SUPERCAPTION: Jeffrey Serfass, President, National Hydrogen Association

LEADIN

Hyundai has unveiled its new hydrogen fuel cell vehicle.

It will be launched next year and will be able to drive almost 600 kilometres between pick ups.

STORYLINE

Taking centre stage... the latest hydrogen fuel cell vehicle from South Korea's largest automaker Hyundai Motor Co.

The company's second-generation fuel-cell SUV will be launched early next year. Hyundai says the upcoming vehicle will travel 40 percent further than its first generation fuel cell SUV, the Tucson ix FCEV, launched in 2013:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge," says Director for Korea marketing, Ryu Chang Sung.

"The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

Fuel cell cars are emission-free like pure electric cars. However they can be refuelled in two to three minutes unlike electric vehicles which can take several hours to fully recharge.

However a lack of hydrogen fuelling stations is seen as an obstacle for mass adoption. Toyota, Honda and General Motors are also investing heavily in fuel cell technology but fuel cell cars are gaining less traction than electric vehicles, which can find charging stations more easily.

South Korea plans to increase the number of hydrogen fuelling stations from 16 stations this year to 100 stations by 2020 to sharply raise sales of fuel cell vehicles.

The country is aiming to have 10,000 fuel cell vehicles on its roads by 2020 as part of its plans to tackle air pollution, its environmental ministry said in March. That would be a jump from just 121 fuel cell cars in 2016. Hyundai says it plans to work closely with the government.

"The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation," says Sung.

Hyundai Motor Co. also plans to catch up in the eco-friendly car race with longer driving range electric vehicles.

It plans to launch an electric vehicle with a driving range of 500 kilometres after 2021. Before the summer of next year, it plans to release a small electric sports utility vehicle with a driving range of 390 kilometres per charge. In 2021, its luxury brand Genesis will unveil an electric vehicle model as well.

Seoul - 17 August 2017

1. Wide of start of launch ceremony

2. Unveiling of the Fuel Cell Electric Vehicle

3. Various of the vehicle on display

4. Various of Ryu Chang Sung, Director for Korea marketing, on stage

5. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge. The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

6. Men standing around a white Fuel Cell Electric Vehicle

7. Close of vehicle charging

8. Mid of inner-engine/ gears on display

9. Close of Hydrogen Tank

10. Mid tilt down of the Hydrogen Tank and the High Voltage Battery System

11. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"We are planning to introduce our next generation FCEV in the first and the fourth quarter next year. The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation."

12. Close of miniature FCEV car model

13. An employee demonstrating how it works

14. Various of the miniature vehicle moving

15. Mid of two Fuel Cell Electric Vehicles

16. Various of vehicles charging

17. Various of vehicles parked outside Fuel Cell Electric House

LEADIN

Hyundai has unveiled its new hydrogen fuel cell vehicle.

It will be launched next year and will be able to drive almost 600 kilometres between pick ups.

STORYLINE

Taking centre stage... the latest hydrogen fuel cell vehicle from South Korea's largest automaker Hyundai Motor Co.

The company's second-generation fuel-cell SUV will be launched early next year. Hyundai says the upcoming vehicle will travel 40 percent further than its first generation fuel cell SUV, the Tucson ix FCEV, launched in 2013:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge," says Director for Korea marketing, Ryu Chang Sung.

"The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

Fuel cell cars are emission-free like pure electric cars. However they can be refuelled in two to three minutes unlike electric vehicles which can take several hours to fully recharge.

However a lack of hydrogen fuelling stations is seen as an obstacle for mass adoption. Toyota, Honda and General Motors are also investing heavily in fuel cell technology but fuel cell cars are gaining less traction than electric vehicles, which can find charging stations more easily.

South Korea plans to increase the number of hydrogen fuelling stations from 16 stations this year to 100 stations by 2020 to sharply raise sales of fuel cell vehicles.

The country is aiming to have 10,000 fuel cell vehicles on its roads by 2020 as part of its plans to tackle air pollution, its environmental ministry said in March. That would be a jump from just 121 fuel cell cars in 2016. Hyundai says it plans to work closely with the government.

"The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation," says Sung.

Hyundai Motor Co. also plans to catch up in the eco-friendly car race with longer driving range electric vehicles.

It plans to launch an electric vehicle with a driving range of 500 kilometres after 2021. Before the summer of next year, it plans to release a small electric sports utility vehicle with a driving range of 390 kilometres per charge. In 2021, its luxury brand Genesis will unveil an electric vehicle model as well.

Seoul - 17 August 2017

1. Wide of start of launch ceremony

2. Unveiling of the Fuel Cell Electric Vehicle

3. Various of the vehicle on display

4. Various of Ryu Chang Sung, Director for Korea marketing, on stage

5. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge. The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

6. Men standing around a white Fuel Cell Electric Vehicle

7. Close of vehicle charging

8. Mid of inner-engine/ gears on display

9. Close of Hydrogen Tank

10. Mid tilt down of the Hydrogen Tank and the High Voltage Battery System

11. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"We are planning to introduce our next generation FCEV in the first and the fourth quarter next year. The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation."

12. Close of miniature FCEV car model

13. An employee demonstrating how it works

14. Various of the miniature vehicle moving

15. Mid of two Fuel Cell Electric Vehicles

16. Various of vehicles charging

17. Various of vehicles parked outside Fuel Cell Electric House

LEADIN

Hyundai has unveiled its new hydrogen fuel cell vehicle.

It will be launched next year and will be able to drive almost 600 kilometres between pick ups.

STORYLINE

Taking centre stage... the latest hydrogen fuel cell vehicle from South Korea's largest automaker Hyundai Motor Co.

The company's second-generation fuel-cell SUV will be launched early next year. Hyundai says the upcoming vehicle will travel 40 percent further than its first generation fuel cell SUV, the Tucson ix FCEV, launched in 2013:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge," says Director for Korea marketing, Ryu Chang Sung.

"The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

Fuel cell cars are emission-free like pure electric cars. However they can be refuelled in two to three minutes unlike electric vehicles which can take several hours to fully recharge.

However a lack of hydrogen fuelling stations is seen as an obstacle for mass adoption. Toyota, Honda and General Motors are also investing heavily in fuel cell technology but fuel cell cars are gaining less traction than electric vehicles, which can find charging stations more easily.

South Korea plans to increase the number of hydrogen fuelling stations from 16 stations this year to 100 stations by 2020 to sharply raise sales of fuel cell vehicles.

The country is aiming to have 10,000 fuel cell vehicles on its roads by 2020 as part of its plans to tackle air pollution, its environmental ministry said in March. That would be a jump from just 121 fuel cell cars in 2016. Hyundai says it plans to work closely with the government.

"The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation," says Sung.

Hyundai Motor Co. also plans to catch up in the eco-friendly car race with longer driving range electric vehicles.

It plans to launch an electric vehicle with a driving range of 500 kilometres after 2021. Before the summer of next year, it plans to release a small electric sports utility vehicle with a driving range of 390 kilometres per charge. In 2021, its luxury brand Genesis will unveil an electric vehicle model as well.

Seoul - 17 August 2017

1. Wide of start of launch ceremony

2. Unveiling of the Fuel Cell Electric Vehicle

3. Various of the vehicle on display

4. Various of Ryu Chang Sung, Director for Korea marketing, on stage

5. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge. The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

6. Men standing around a white Fuel Cell Electric Vehicle

7. Close of vehicle charging

8. Mid of inner-engine/ gears on display

9. Close of Hydrogen Tank

10. Mid tilt down of the Hydrogen Tank and the High Voltage Battery System

11. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"We are planning to introduce our next generation FCEV in the first and the fourth quarter next year. The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation."

12. Close of miniature FCEV car model

13. An employee demonstrating how it works

14. Various of the miniature vehicle moving

15. Mid of two Fuel Cell Electric Vehicles

16. Various of vehicles charging

17. Various of vehicles parked outside Fuel Cell Electric House