LEADIN:

Toyota gave the automotive industry a hydrogen-powered kick at the International CES event in Las Vegas.

The Japanese car manufacturers announced they're set to make available thousands of hydrogen fuel cell patents royalty-free, in a bid to encourage the industry.

Toyota's new sporty-looking hydrogen-powered 'Mirai' is the backdrop for the Japanese auto makers press event at the International CES in Las Vegas.

Bob Carter, who is Senior Vice President of automotive operations at Toyota, explains the mechanics of the vehicle.

"The Toyota Mirai is a mid-sized, four-door sedan - its front wheels are driven by electric motors. The electricity that powers the motors is made on-board, on-demand, as needed by simply combining hydrogen with oxygen, producing zero emissions, other than water vapour."

In the middle of his speech - a moment of drama as the power cut.

"I got you covered," assured Carter, as he connected a wire from the Mirai to re-boot the power in the briefing room and light up a mock-up home on stage.

"This Mirai is capable of supplying enough energy to power your home essentials as well as all of your consumer electronics in an average home for up to a week, in the event of an emergency," explains Carter.

But the high-profile event wasn't about announcing a new vehicle or component, but about giving something away.

In a bid to encourage the hydrogen auto industry to flourish, Carter announced that Toyota is set to invite royalty-free use of approximately 5,680 fuel cell related patents.

That includes critical technologies developed for the new 'Mirai' - which means "the future" in Japanese.

The list includes approximately 1,970 patents related to fuel cell stacks, 290 associated with high-pressure hydrogen tanks, 3,350 related to fuel cell systems' software control and 70 patents related to hydrogen production and supply.

By releasing these patents, Toyota are hoping to encourage the industry to flourish.

"It's obvious that there can be a higher societal value in openly sharing our IP," says Carter.

"By eliminating the traditional corporate boundaries, we can speed the metabolism of everyone's research and development and move into a future of mobility, quicker, more effectively and more economically."

The Toyota executive ended his speech with a quote from former President Abraham Lincoln.

"'The best way to predict the future, is to create it'. And that's what we're doing at Toyota."

Toyota unveiled the 'Mirai' - their first ever hydrogen-powered vehicle - at a press event in Tokyo in November.

The success of the vehicle and other hydrogen cars depends on an infrastructure growing to encourage drivers to buy them.

Other Asian automakers, Honda and Hyundai, are also experimenting with limited sales and leases of fuel cell cars.

Automotive tech is set to be a big talking point at this year's International CES event in Las Vegas.

A variety of self-driving cars and integrated dashboards will demonstrate how seriously the car industry considers putting smart tech into their vehicles.

A record 10 automotive manufacturers are set to exhibit at the event including Toyota, Ford, BMW, Audi and Mercedes.

Automotive exhibits will cover over 165,000 square feet of event space, 17 percent more than last year.

The International Consumer Electronics Show (CES) will run 6-9 January 2015.

The annual technology event is set to showcase over 3,500 exhibitors including big tech companies like Sony, Samsung and LG.

AP Television

Las Vegas, US - 5 January 2015

1. Various of hydrogen-powered Toyota 'Mirai' vehicle

2. SOUNDBITE: (English) Bob Carter, Senior Vice President, Toyota Motor Sales, Automotive Operations:

"'The future' is what the 'Mirai' means in Japanese, and it's arriving in October this year in the US. The Toyota Mirai is a mid-sized, four-door sedan - its front wheels are driven by electric motors. The electricity that powers the motors is made on-board, on-demand, as needed by simply combining hydrogen with oxygen, producing zero emissions, other than water vapour. Unlike other electric cars that rely on large batteries for power, this Mirai can be re-fuelled, as the doctor (Michio Kaku) said, in three to five minutes and travels up about 300 miles on a single fill-up. It will start up in the morning at minus 30 degrees Centigrade, below zero, and as many of you have already heard...(power cuts out) Wait just a moment, this happened in rehearsal - I got you covered (connects vehicle to power 'home' on stage). Now, as I was saying, as many of you already know - this Mirai is capable of supplying enough energy to power your home essentials as well as all of your consumer electronics in an average home for up to a week, in the event of an emergency."

3. SOUNDBITE: (English) Bob Carter, Senior Vice President, Toyota Motor Sales, Automotive Operations:

"Traditionally, intellectual properties are fiercely guarded, because they have great monetary value. But with programmes like the CSRC (Collaborative Safety Research Centre) Steve and our patent announcements today - it's obvious that there can be a higher societal value in openly sharing our IP. By eliminating the traditional corporate boundaries, we can speed the metabolism of everyone's research and development and move into a future of mobility, quicker, more effectively and more economically. Indeed, I believe that today marks a turning point in automotive history. I'm going to close with a quote that captures the idea from President Abraham Lincoln, who said: 'The best way to predict the future, is to create it'. And that's what we're doing at Toyota."

4. Close of screen reading: "Toyota. #ToyotaMirai"

5. Wide of Carter on stage, UPSOUND: (English) "Please accept my thanks for all of you coming and I hope you enjoy CES tomorrow. Good afternoon"; applause

SHOTLIST

1. Toyota President Akio Toyoda (glasses, navy tie with diagonal stripe) meeting Japanese Transport Minister Seiji Maehara

2. Media cutaway

3. Toyoda and Maehara taking seats

4. Close of Maehara pan to Toyoda

5. Media

6. Toyoda approaching media for news conference

7. SOUNDBITE (Japanese) Akio Toyoda, President of Toyota Motor Corporation:

"People think that we were slow to respond. We feel ashamed but now I am taking a lead and ask you to wait for just a little longer."

8. Mid of media

9. SOUNDBITE (Japanese) Akio Toyoda, President of Toyota Motor Corporation:

"I am thinking of going to the US to give an explanation of myself to the involved parties."

10. Maehara walking to podium for his news conference

11. Media

12. SOUNDBITE (Japanese) Seiji Maehara, Japanese Transport Minister:

"It is of course important that companies should call for a product recall with such problems, but because we must take care that it doesn''t turn into a diplomatic problem, various countries have to carefully consider their approach."

13. Wide of news conference

STORYLINE

Toyota said it was recalling about 437-thousand Prius and other hybrid vehicles worldwide to fix brake problems, the latest in a string of embarrassing safety lapses at the world''s largest automaker.

"We feel ashamed but now I am taking a lead and ask you to wait for just a little longer," President Akio Toyoda said at a news conference on Tuesday in Tokyo, after a meeting with Japanese Transport Minister Seiji Maehara.

With the Prius announcement, the number of vehicles recalled globally by Toyota Motor Corporation has ballooned to 8.5 (m) million, for the brake problems, and also for faulty acceleration pedals that are slow to return to the idle position, and for floor mats which can trap acceleration pedals.

The 2010 Prius wasn''t part of the earlier recalls.

There have been about 200 complaints in Japan and the US about a delay when the brakes in the Prius were pressed in cold conditions and on some bumpy roads.

The delay doesn''t indicate a brake failure.

The company says the problem can be fixed in 40 minutes with new software that oversees the controls of the antilock brakes.

Toyota officials went to Japan''s Transport Ministry earlier on Tuesday to formally notify officials that the company was recalling the 2010 Prius gas-electric hybrid - the world''s top-selling hybrid car.

Toyoda, the president, has been criticised for being largely invisible during the two weeks after the company announced on January 21 the acceleration pedal recall in the US, Europe and China.

He apologised at his first public press conference last Friday, and again on Tuesday, but was criticised by the Japanese media for failing to outline concrete steps to tackle the safety crisis and to reassure customers around the world.

He said he planned to go to the US soon to talk with American Toyota workers and dealers.

Analysts said fears of an even bigger consumer backlash had prodded Toyota into recalling the Prius.

The Japanese Transport Minister Seiji Maehara criticised Toyota for reacting too slowly, and said he was meeting US Ambassador to Japan, John Roos, on Wednesday to exchange views about Toyota''s recalls and make sure US-Japan relations remained on good terms.

"We must take care that it doesn''t turn into a diplomatic problem," Seiji Maehara told reporters after his meeting with Toyoda.

"Various countries have to carefully consider their approach," he said.

The automaker is also recalling two other hybrid models in Japan, the Lexus HS250h sedan, sold in the US and Japan, and the Sai, which is sold only in Japan.

The 223-thousand cars being recalled in Japan include nearly 200-thousand Priuses sold from April last year until Monday, according to papers the automaker filed with the ministry. The Prius is Japan''s top-selling car.

In the US, Toyota will recall 133-thousand Prius cars and 14,500 Lexus HS250h vehicles.

Nearly 53-thousand Priuses are also being recalled in Europe.

Toyota is suspending production of the Sai and Lexus HS250h in Japan until the updated software for those models is ready.

If drivers experience a delayed reaction when depressing the brakes in any of these models, they should keep pressing, according to Toyota and the transport ministry.

The Prius repairs will start in Japan on Wednesday.

US owners will start receiving letters about the recall next week.

US safety officials have launched an investigation into problems with the brakes.

Toyota''s plug-in hybrid is also being recalled in Japan, Europe and the US, but in small numbers because it is a largely experimental model for rental and government use.

The Prius holds a cherished spot in Toyota''s vehicle lineup and is symbolic of its leadership in the "green" car market.

Toyota was one of the first companies to mass-market a hybrid that combines an electric motor with a petrol engine, introducing the Prius in Japan in 1997.

Its high petrol mileage made it popular among environmentally conscious drivers, especially when petrol prices spiked two years ago.

But the complexity of the Prius, a highly computerised car, has led to problems in the past.

In 2005, the company repaired 75-thousand of them to fix software glitches that caused the engine to stall.

It has also had trouble with headlights going out.

Shares in Toyota rose 2.9 percent on Tuesday to 3,375 yen, but are still down about 20 percent since Jan. 21, when it announced the acceleration pedal recall.

SHOTLIST

1. Wide of news conference

2. Cutaway of media

3. SOUNDBITE (Mandarin) Daniel Chang, President of Toyota Taiwan:

"Japan Toyota has announced that they will recall Prius cars today, and here we plan to put all our efforts to accomplish repairs within three days."

4. Mid of reporters

5. Wide of news conference

6. Pan of Toyota Prius at repair garage

7. Close of Prius engine

8. Close of logo on engine reading (English) "Hybrid Synergy Drive"

9. Various of technician upgrading software on Prius''s break system

10. Close of computer screen showing data on ABS system

STORYLINE

The President of Toyota Taiwan said on Tuesday the company there will try to make repairs to fix brake problems within three days, following the corporation''s announcement it is recalling about 437-thousand Prius and other hybrid vehicles worldwide.

Following the announcement, Toyota''s Taiwan office said it will recall all 629 Prius cars on the island.

The recall is the latest blow to the automaker, which is in the midst of recalling more than 7 (m) million vehicles worldwide because of problems with floor mats, which can trap gas pedals, and faulty gas pedals that are slow to return to the idle position.

The 2010 Prius wasn''t part of those recalls.

There have been about 200 complaints in Japan and the US about a delay when the brakes in the Prius were pressed in cold conditions and on some bumpy roads.

The delay doesn''t indicate a brake failure.

The company says the problem can be fixed in 40 minutes with new software that oversees the controls of the antilock brakes.

"We plan to put all our efforts to accomplish repairs within three days," Daniel Chang, President of Toyota in Taiwan said at a news conference on Tuesday.

Toyota officials went to Japan''s Transport Ministry earlier on Tuesday to formally notify officials the company is recalling the 2010 Prius gas-electric hybrid - the world''s top-selling hybrid car.

The automaker is also recalling two other hybrid models in Japan, the Lexus HS250h sedan, sold in the US and Japan, and the Sai, which is sold only in Japan.

The 223-thousand cars being recalled in Japan include nearly 200-thousand Priuses sold from April last year through Monday, according to papers the automaker filed with the ministry.

The Prius is Japan''s top-selling car.

In the US, Toyota will recall 133-thousand Prius cars and 14,500 Lexus Hs250h vehicles.

Nearly 53-thousand Priuses are also being recalled in Europe.

The problem is suspected in four crashes resulting in two minor injuries, according to data gathered by the National Highway Traffic Safety Administration, which is investigating the matter.

Toyota says it''s cooperating with NHTSA''s investigation.

Problems with hybrid braking systems haven''t been limited to Toyota.

Ford Motor Co. said last week it plans to fix 17,600 Mercury Milan and Ford Fusion gas-electric hybrids because of a software problem that can give drivers the impression that the brakes have failed.

The automaker says the problem occurs in transition between two braking systems and at no time are drivers without brakes.

Toyota''s plug-in hybrid is also being recalled in Japan, a largely experimental model for rental and government use, with 159 sold.

The Prius holds a cherished spot in Toyota''s vehicle line-up and is symbolic of its leadership in the "green" car market.

Toyota was one of the first companies to mass-market a hybrid that combines an electric motor with a gas engine, introducing the Prius in Japan in 1997.

Its high gas mileage made it popular among environmentally conscious drivers, especially when gas prices spiked two years ago.

But the complexity of the Prius, a highly computerised car, has led to problems in the past.

In 2005, the company repaired 75-thousand of them to fix software glitches that caused the engine to stall.

It has also had trouble with headlights going out.

SHOTLIST

9 February 2010

1. Toyota President Akio Toyoda walking to news conference and taking seat

2. Cutaway of media

3. SOUNDBITE: (English) Akio Toyoda, Toyota President:

"Earlier today we submitted the recall notifications in regard to four models; the Prius, the Prius plug-in hybrid, the Sai and the HS250h. The notifications are in regard to the braking system employed on those models. Let me assure everyone that we will redouble our commitment to quality as a lifeline of our company. With myself taking the lead and by keeping to the (INAUDIBLE) of principle. All of us at Toyota will tackle the issue in close cooperation with our dealers and with our suppliers, together we will do everything in our power to regain the confidence of our customers. I welcome your questions regarding this issue and other recent quality related concern, thank you very much."

4. Wide of attendants

5. SOUNDBITE: (Japanese) Akio Toyoda, Toyota President:

"I''m not saying that Toyota never makes mistakes. I do not think we are infallible. However, when we do make omissions or mistakes, we always make repairs, correct matters and replace the faulty parts, as we have done in the past and will continue to do with confidence in the future."

6. Mid of media

7. SOUNDBITE (English) Hans Greimel, From Automotive News Asia:

"Well, I think there is going to be of course a kind of an image blow here, this is that the Prius is largely responsible for Toyota''s reputation as a green environmentally friendly car company. So to see that the Prius be lumped into this expanding global recall crisis is going to be a blow to Toyota''s image."

5 February 2010

8. Various of Prius vehicles on display in Toyota''s Tokyo showroom

9. Interior of car, pan down to foot pedals

10. Close of Prius foot pedals

11. Wide of Lexus showroom in Tokyo

12. Close of Lexus lettering

13. Various of Lexus HS250h on display in showroom

STORYLINE

Toyota said it was recalling about 437-thousand Prius and other hybrid vehicles worldwide to fix brake problems, the latest in a string of embarrassing safety lapses at the world''s largest automaker.

Toyota President Akio Toyoda said on Tuesday at a news conference in Tokyo that the company decided to recall four models.

"Let me assure everyone that we will redouble our commitment to quality as a lifeline of our company," Toyoda said.

Toyota officials went to Japan''s Transport Ministry earlier on Tuesday to formally notify officials the company was recalling the 2010 Prius gas-electric hybrid - the world''s top-selling hybrid car, and two other hybrid models in Japan, the Lexus HS250h sedan, sold in the US and Japan, and the Sai, which is sold only in Japan.

The recall was the latest blow to Toyota Motor Corp., which is in the midst of recalling more than 7 (m) million vehicles worldwide because of problems with floor mats, which can trap gas pedals, and faulty gas pedals that are slow to return to the idle position.

The Prius wasn''t part of those recalls.

There have been about 200 complaints in Japan and the US about a delay when the brakes in the Prius were pressed in cold conditions and on some bumpy roads.

The delay doesn''t indicate a brake failure.

The company said the problem can be fixed by reprogramming the software that controls the braking system.

The 223-thousand cars being recalled in Japan include nearly 200-thousand Priuses sold from April last year through Monday, according to papers the automaker filed with the ministry.

The Prius is Japan''s top-selling car.

In the US, Toyota will recall 133-thousand Prius cars and 14,500 Lexus HS250h vehicles.

The Prius is also being recalled in Europe.

Toyoda has been criticised for being largely invisible during the two weeks after the company announced on January 21 the gas pedal recall in the US, Europe and China.

He apologised at his first public news conference last Friday, but was criticised by the Japanese media for failing to outline concrete steps to tackle the safety crisis and reassure customers around the world.

In contrast to his halting English in response to questions from foreign reporters at last week''s news conference, Toyoda seemed much better prepared on Tuesday, reading from an English statement after doing so in Japanese.

"We will do everything in our power to regain the confidence of our customers," he said.

US safety officials have launched an investigation into problems with the brakes.

The problem is suspected in four crashes resulting in two minor injuries, according to data gathered by the National Highway Traffic Safety Administration, which is investigating the matter.

Toyota says it''s cooperating with NHTSA''s investigation.

Problems with hybrid braking systems haven''t been limited to Toyota.

Ford Motor Co. said last week it plans to fix 17,600 Mercury Milan and Ford Fusion gas-electric hybrids because of a software problem that can give drivers the impression that the brakes have failed.

The automaker says the problem occurs in transition between two braking systems and at no time are drivers without brakes.

Toyota''s plug-in hybrid is also being recalled in Japan, a largely experimental model for rental and government use, with 159 sold.

The Prius holds a cherished spot in Toyota''s vehicle line-up and is symbolic of its leadership in the "green" car market.

Toyota was one of the first companies to mass-market a hybrid that combines an electric motor with a gas engine, introducing the Prius in Japan in 1997.

Its high gas mileage made it popular among environmentally conscious drivers, especially when gas prices spiked two years ago.

But the complexity of the Prius, a highly computerised car, has led to problems in the past. In 2005, the company repaired 75-thousand of them to fix software glitches that caused the engine to stall.

It has also had trouble with headlights going out.

There will only be a few hundred, and they won't be cheap, but Toyota is about to take its first small step into the unproven market for emissions-free, hydrogen-powered vehicles.

The world's largest automaker announced Tuesday that it will begin selling fuel cell cars in Japan on December 15, and in the US and Europe in mid-2015.

The sporty-looking, four-door Toyota Mirai will retail for 6,700,000 yen (57,600 US dollars) before taxes.

Toyota Motor Corp hopes to sell 400 in Japan and 300 in the rest of the world in the first year.

Fuel cell vehicles run on compressed hydrogen gas, which in the Mirai's case is stored in two tanks mounted underneath the vehicle.

They emit no exhaust, though fossil fuels are used in the production of hydrogen and to pressurise it. Both Honda and Hyundai have or are also experimenting with limited sales and leases of fuel cell cars.

Besides the relatively high cost, buyers will have to contend with finding fuel.

Only a few dozen hydrogen filling stations have been built worldwide, though governments are subsidising the construction of more.

It's an uncertain future that depends both on whether makers can bring down the price, and a wide-enough network of filling stations is built.

Sales will be limited to the primarily urban areas that have stations.

In Japan, with about 30 stations, that means the regions around Tokyo, Osaka and Nagoya cities in central and western Japan and the northern part of Kyushu island in the south.

A few stations have opened in California in the United States, and there are plans to build some in the Northeast. Germany and the United Kingdom are among European countries that have or plan to build them.

The first buyers are expected to be affluent people who are environmental aware, and governments and companies that want to go green.

The Mirai can travel 650 to 700 kilometers (400-435 miles) on its two tanks of hydrogen.

Hydrogen may be more expensive than gas initially, because there are so few customers but, over time, Toyota expects it will be cheaper to run a car on hydrogen than with gas.vehicles a year.

The company's Executive Vice President Mitsuhisa Kato said he was confident "its innovation will surpass the Prius."

Both Honda and Hyundai have or are also experimenting with limited sales and leases of fuel cell cars.

AP TELEVISION

Tokyo - 18 November 2014

1. Toyota's hydrogen-powered car - "Mirai" appearing on stage

2. SOUNDBITE (Japanese) Yoshikazu Tanaka, Toyota Motor Deputy Chief Engineer:

"It is a car of the next century, a car that leads to making a society use hydrogen energy. To realise this concept, we have put in all our advanced technology into the development. As a result, we believe we developed a car that is not only good for the environment, but it is also a vehicle that is fun, quiet, pleasurable and comfortable to drive."

3. Various of Toyota Mirai driving along streets

4. Toyota Motor Executive Vice President Mitsuhisa Kato on stage

5. SOUNDBITE (Japanese) Mitsuhisa Kato, Toyota Motor Executive Vice President:

"The FCV (fuel cell vehicle) - if hydrogen energy is once accepted, it will make a great difference in the society. I believe its innovation will surpass the Prius."

6. Logo on car reading (English): "Fuel Cell"

7. Various set up shots of Hans Greimel, auto analyst at Toyota's press conference venue

8. SOUNDBITE (English) Hans Greimel, Asia Editor of Automotive News:

"Well, they often say that the hydrogen fuel cell car is is kind of like the car of the future. But now we finally see the future gradually creeping closer. There hasn't been a lot of effort yet to really make a marketable retail-ready fuel cell car. But here we see Toyota taking a step in that direction where putting of a retail price on a car, which is something that's a little bit new. We're also putting volumes on a car, sales volumes on a car, that's also kind of a new direction. So we're seeing that the fuel cell, hydrogen-powered cars are becoming more of a... creeping closer to reality."

9. Various of exhibited Mirai with open bonnet

10. Fuel Cell logo

The new car on the market.

The world's largest automaker says it aims to sell up to 400-thousand units globally a year of the new-look Prius.

Akio Toyoda, the grandson of the company's founder, and the incoming president of Toyota Motor Corporation, drove the new model onto a stage at a packed Tokyo showroom.

He said the car was eco-friendly and that driving it had a similar impact on emission cuts as planting trees "across land 10 times the size of Tokyo".

Toyoda, 53, was tapped in January to take the helm at the world's biggest automaker, the first time in 14 years it has turned to the charisma of its founding roots for top leadership, mainly to bring employees and affiliates together and steer the automaker through deep troubles.

Both Toyoda's presence and new Prius are symbolic of Toyota Motor Corporation's pursuit of a turnaround from its worst annual loss since its 1937 founding.

The Prius, now in its third generation since its 1997 introduction, is the best-selling hybrid in the world, racking up a cumulative 1.256 (m) million units sold in more than 40 nations and regions.

But now Toyota faces a challenge from Honda Motor Co., whose more cheaply priced Insight has sold briskly since it was introduced in Japan in February.

In April, the Insight ranked as the top-selling vehicle in Japan, the first time a hybrid clinched that spot.

Toyota said its Japan prices for the Prius would start at 2.05 (m) million yen, or about 21,600 US dollars at current exchange rates, less than its predecessor model.

But in an unusual move aimed at competing against the Insight, Toyota also said it will continue to sell the current Prius in Japan, and cut its price.

It targets rental and corporate customers, and will sell for 1.89 (m) million yen, the same price as the Insight.

Toyota had already given the US prices for the 2010 Prius, starting at 22,000 US dollars, unchanged from the base price for the 2009 model.

It is also promising a more basic US model as well for later this year starting at 21,000 US dollars.

The new Prius gets a combined 50 miles per gallon (mpg), compared with 46 mpg for the 2009 model, according to Toyota.

Toyota is promising 38 kilometres per litre, which converts to 90 miles per gallon, in Japan, for the latest Prius.

Toshio Aritake, an auto analyst at the showroom in Tokyo called the Prius "very competitive."

SHOTLIST

Tokyo, May 18th

1. Zoom out from Prius logo to hybrid car, incoming president of Toyota Motor Corporation getting out of it and walking out on podium

2. Photographers

3. SOUNDBITE (Japanese) Akio Toyoda, Incoming president of Toyota Motor Corporation:

"We contribute to ecology as it (Prius) has the same impact on emission cuts as planting trees would across land 10 times the size of Tokyo."

4. Auto analyst Toshio Aritake standing by car

5. SOUNDBITE (English) Toshio Aritake, Auto analyst:

"I think it's going to be very, very competitive in terms of pricing and whatever it has to offer. I haven't seen the inside yet. But it looks extremely competitive, and that's something no other manufacturers at this time can match in terms of quality and pricing."

6. Close of hybrid logo

7. Wide of new Prius car

8. Close up of new Prius car's bonnet

9. Close of Toyota logo with hybrid synergy drive panel

10. Engine

LEADIN

Toyota has rolled out the revamped Prius in Tokyo.

The company's in confident mood, saying it already has 80-thousand advance orders in Japan for the remodelled hybrid, amid intensifying competition with Honda's rival offering the Insight.

SHOTLIST

1. Zoom out from Prius logo to hybrid car, incoming president of Toyota Motor Corporation getting out of it and walking out on podium

2. Photographers

3. SOUNDBITE (Japanese) Akio Toyoda, Incoming president of Toyota Motor Corporation:

"We contribute to ecology as it (Prius) has the same impact on emission cuts as planting trees would across land 10 times the size of Tokyo."

4. Auto analyst Toshio Aritake standing by car

5. SOUNDBITE (English) Toshio Aritake, Auto analyst:

"I think it's going to be very, very competitive in terms of pricing and whatever it has to offer. I haven't seen the inside yet. But it looks extremely competitive, and that's something no other manufacturers at this time can match in terms of quality and pricing."

6. Close of hybrid logo

7. Wide of new Prius car

8. Close up of new Prius car's bonnet

9. Close of Toyota logo with hybrid synergy drive panel

10. Engine

STORYLINE:

Toyota rolled out the revamped Prius in Tokyo on Monday, and said it already had 80-thousand advance orders in Japan for the remodelled hybrid amid intensifying competition with Honda's rival offering, the Insight.

The world's largest automaker said it aims to sell up to 400-thousand units globally a year of the car.

Akio Toyoda, the grandson of the company's founder, and the incoming president of Toyota Motor Corporation, drove the new model onto a stage at a packed Tokyo showroom.

He said the car was eco-friendly and that driving it had a similar impact on emission cuts as planting trees "across land 10 times the size of Tokyo".

Toyoda, 53, was tapped in January to take the helm at the world's biggest automaker, the first time in 14 years it has turned to the charisma of its founding roots for top leadership, mainly to bring employees and affiliates together and steer the automaker through deep troubles.

Both Toyoda's presence and new Prius are symbolic of Toyota Motor Corporation's pursuit of a turnaround from its worst annual loss since its 1937 founding.

The Prius, now in its third generation since its 1997 introduction, is the best-selling hybrid in the world, racking up a cumulative 1.256 (m) million units sold in more than 40 nations and regions.

But now Toyota faces a challenge from Honda Motor Co., whose more cheaply priced Insight has sold briskly since it was introduced in Japan in February.

In April, the Insight ranked as the top-selling vehicle in Japan, the first time a hybrid clinched that spot.

Toyota said its Japan prices for the Prius would start at 2.05 (m) million yen, or about 21,600 US dollars at current exchange rates, less than its predecessor model.

But in an unusual move aimed at competing against the Insight, Toyota also said it will continue to sell the current Prius in Japan, and cut its price.

It targets rental and corporate customers, and will sell for 1.89 (m) million yen, the same price as the Insight.

Toyota had already given the US prices for the 2010 Prius, starting at 22,000 US dollars, unchanged from the base price for the 2009 model.

It is also promising a more basic US model as well for later this year starting at 21,000 US dollars.

The new Prius gets a combined 50 miles per gallon (mpg), compared with 46 mpg for the 2009 model, according to Toyota.

Toyota is promising 38 kilometres per litre, which converts to 90 miles per gallon, in Japan, for the latest Prius.

Toshio Aritake, an auto analyst at the showroom in Tokyo called the Prius "very competitive."

Japanese/English

Toyota has introduced the first car that uses a hybrid of petrol and electricity for power.

The Prius (pron: PREEH-us) four-door small sedan will sell only in Japan and will cost 2.15 million Japanese yen or 17-thousand-700 U-S dollars.

Toyota claims the car emits only half the carbon dioxide of a similar gasoline-powered vehicle and cuts other tailpipe emissions by about 90 percent.

It comes less than 24 hours after the Japanese government delivered an anti-global warming plan that would require individuals to curb their use of the petrol-fuelled car.

The car of the future?

Toyota on Tuesday unveiled the first environmentally-friendly hybrid car.

The four-door sedan, is cheap by Japanese standards, at 17-thousand-700 U-S dollars; efficient, doing 28 kilometres to a litre -- or 66 miles per gallon -- and easy on pollution, with a 90 percent reduction in tailpipe emissions.

SOUNDBITE: (Japanese)

"We need to aggressively challenge over- technological innovation. Furthermore, we will open the new era by repeatedly conversing with society."

SUPER CAPTION: Hiroshi Okuda, President of Toyota Motor Co.

Toyota is the first on to the market.

All the major car manufacturers, including America's Big Three, General Motors, Ford and Chrysler, and the Europeans are also working on hybrid technology.

But Toyota is the only one so far to actually bring a hybrid to the showrooms.

Toyota says it plans to sell about 1-thousand hybrids a year.

How the car will be received by consumers is unclear.

But it is sure to excite engineers across the world, who will be taking a good look at the first Prius they can get their hands on.

The hybrid is clever and expensive technology.

It runs on electricity at lower speeds when the petrol engine is less efficient and switches to petrol only after it picks up speed.

But unlike the even cleaner electric car that has to be recharged after 200 kilometres (120 miles), the driver only needs to take it to a regular gas station because its engine and brakes keep the hybrid recharged.

Although its fuel economy is an attraction in Japan, given its high petrol prices -- 90 yen per litre or 2.80 dollars U-S per gallon), how much consumers are willing to pay for a hybrid remains a question.

Both Nissan and Honda Motor Co. have recently disclosed their own hybrid technology and say they plan to put a hybrid car on the market in the next year or so.

SOUNDBITE: (English)

"This is just, you know, the headstart on various hybrid systems being developed by Japanese, American and European automakers. So we'll see how it evolves but I think this is a very good headstart."

SUPER CAPTION: Toshio Aritake, Bureau of National Affairs

But for Toyota there is a certain cache to being first.

It's also good marketing. Toyota will be in a good position to monitor customer feedback and adjust later models accordingly.

Meanwhile, a Japanese engineering firm has unveiled the world's first magnetic powered vehicle -- albeit a small one.

With this truck, seen here in a model version, the Nihon Riken company claims petrol would be redundant for transporting goods by road and could be used only for cars and heavy industry.

The company has developed a system which is says will replace petrol with magnets as an energy source.

Teruo Kawai, the head of the project team discovered how to convert the electromagnetic energy of the permanent magnet into output energy by introducing a special switching function.

In a series of applications, iron is combined with a permanent magnet to be used as one magnetic substance.

SOUNDBITE: (Japanese)

"My final goal is, at the time when people's biggest concern is pollution, to produce a car that would not cause any pollution at all. I want to make a motor which needs less battery and is effective. That's is to say, a motor with a new concept."

SUPER CAPTION: Teruo Kawai, inventor of magnetic powered vehicle

The development of new environmentally-friendly power sources is timely.

The Japanese government has just set out a plan to reduce greenhouse emissions by 5 percent, including deadly carbon dioxide, methane and nitrous oxide.

The plan calls for people to substantially reduce their use of the conventional petrol-powered car.

Tokyo, Japan. 13 and 14 October 1997

14 October 1997

1. Wide shot of hybrid powered car being unveiled

2. Close up pan across car

3. Wide shot of car show being addressed by Hiroshi Okuda

4. SOUNDBITE: Hiroshi Okuda, President of Toyota Motor Co. (Japanese)

5. Various of Toyota video explaining hybrid power system.

6. Prospective buyer sitting in car

7. Pan from prospective buyer in car to engine

8. SOUNDBITE: Toshio Aritake, Bureau of National Affairs (English)

9. Interior of the car

13 October 1997

10. Wide shot of magnetic powered vehicle.

11. Close up of vehicle.

12. Various of engineering placing magnet in power drive.

13. SOUNDBITE: Teruo Kawai, Inventor of magnetic powered

vehicle (Japanese)

14. Wide shot of vehicle being photographed

Toyota said Wednesday it is recalling 1.9 (m) million hybrid Prius cars globally for a software glitch that could cause the vehicle to stall.

Toyota Motor Corp. said that 997,000 Prius cars in Japan, some 713,000 in North America, another 130,000 in Europe and the rest in other regions are being recalled for a problem in the software to control the hybrid system.

Analysts say the move has sent ripples through stock markets, as the Japanese automaker has suffered similar massive recalls in the past.

"Toyota is the forerunner in terms of taking the same products into different cars. And therefore, if they have a problem, it always affects a lot of cars. Every car manufacturer has recalls from time to time, but Toyota tends to have big recalls and big recalls are big problems," said Tim Schuld, auto industry analyst and Managing Director of Equinet Bank.

Schuld added the development could affect Toyota's standing in the auto industry.

Toyota earlier this year claimed the top-selling spot for a second year in a row, beating US rival General Motors by some 270,000 vehicles in 2013, and had set an ambitious target to sell more than 10 (m) million vehicles this year.

"It's a tight race, Volkswagen wants to be the number one as well, GM (General Motors) wants to get the number one again, this recall will definitely not help," said Schuld.

No accidents or injuries have been reported related to the problem.

The software could cause transistors to become damaged, causing warnings lights to go off, driving power to be reduced or the car to stop.

The recalled vehicles were manufactured between March 2009 and February 2014.

The manufacturer suffered huge recalls starting in 2009, affecting more than 14 (m) million vehicles for problems including floor mats, gas pedals and brakes.

"The number of recalls Toyota had was not so large. It was just few recalls, but every time they had a recall it was a massive recall. So it might be just bad luck, but nobody in this industry is completely immune to such things," said Schuld.

AP TELEVISION

++AUDIO QUALITY AS INCOMING++

1. Set up of auto industry analyst Tim Schuld

2. SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

"It depends a lot on how much the recall will cost and if there's any bigger problems, but obviously the market is pretty excited about it, because they had such large problems in the past."

3. Cutaway of Equinet Bank logo on glass wall

4. SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

"Toyota is a forerunner in terms of taking the same products into different cars. And therefore, if they have a problem, it always affects a lot of cars. Every car manufacturer has recalls from time to time, but Toyota tends to have big recalls and big recalls are big problems."

5. Mid of Schuld being interviewed

6. SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

"It's a tight race, Volkswagen wants to be the number one as well, GM (General Motors) wants to get the number one again, this recall will definitely not help."

7. Wide of Schuld being interviewed

8. SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

"It's difficult to say, because the number of recalls Toyota had was not so large. It was just few recalls, but every time they had a recall it was a massive recall. So it might be just bad luck, but nobody in this industry is completely immune to such things."

9. Close of Equinet Bank logo

SHOTLIST

February 9, 2010

1. Various of Toyota executive, Hiroyuki Yokoyama, handing submission papers for a safety recall to Ryuji Masuno, the director general of the Road Transport Bureau at Japan''s Ministry of Transport

February 5, 2010

2. Various of Prius vehicles on display in Toyota''s Tokyo showroom

3. Interior of car, pan down to foot pedals

4. Various of Prius foot pedals

5. Wide of Lexus showroom in Tokyo

6. Close of Lexus lettering

7. Various of Lexus HS250h on display in showroom

STORYLINE

Toyota on Tuesday announced the company was recalling nearly 200-thousand of its signature Prius green cars in Japan for braking problems, the latest in a string of embarrassing safety lapses at the world''s largest automaker.

Toyota Motor Corporation President Akio Toyoda was set to hold a news conference at the automaker''s Tokyo office later on Tuesday to outline

details of the braking problem, including plans for a possible recall in the United States.

In further developments, a Toyota official told The Associated Press that the Prius gas-electric hybrid would be recalled in Europe in addition to Japan.

The number of Prius gas-electric hybrids involved in the recall would swell to about 300-thousand if there is a recall in the US and other regions.

The braking problem for the third-generation remodelled Prius is the latest safety woe for Toyota, which is already trying to fix problems in (m) millions of vehicles recalled for other defects, including a sticky gas pedal.

On Monday, Toyota officials went to Japan''s Transport Ministry to formally notify officials the company was recalling the 2010 Prius gas-electric hybrid, the world''s top-selling hybrid car, and two other hybrid models.

In total, the recall involves over 223-thousand hybrid cars.

Toyota will recall nearly 200-thousand Prius vehicles sold in Japan from April last year through Monday, according to papers the automaker filed with the ministry.

The two other hybrids being recalled are the Lexus HS250h sedan, sold in the US and Japan, and the Sai, which is sold only in Japan.

There have been nearly 200 complaints in Japan and the US of drivers experiencing a short delay before the brakes kick in.

The delay doesn''t indicate a brake failure.

A fix requires new software that oversees the controls of the antilock brakes, the papers say.

VOICE-OVER SCRIPT:

TOYOTA IS RECALLING NEARLY TWO-MILLION CARS.

THE JAPANESE AUTOMAKER SAYS A SOFTWARE GLITCH COULD CAUSE PRIUS HYBRIDS TO STALL.

THE NOTICE AFFECTS 713-THOUSAND VEHICLES IN NORTH AMERICA.

SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

"Toyota is a forerunner in terms of taking the same products into different cars. And therefore, if they have a problem, it always affects a lot of cars. Every car manufacturer has recalls from time to time, but Toyota tends to have big recalls and big recalls are big problems."

WHILE THIS RECALL INVOLVES A LARGE NUMBER OF VEHICLES--IT'S DWARFED BY THE MORE THAN 14-MILLION TOYOTAS RECALLED STARTING IN 2009. THOSE PROBLEMS INCLUDED FLOOR MATS, GAS PEDALS AND BRAKES.

SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

"It's a tight race, Volkswagen wants to be the number one as well, GM (General Motors) wants to get the number one again, this recall will definitely not help."

THE COMPANY SAYS THERE HAVEN'T BEEN ANY ACCIDENTS OR INJURIES DUE TO THE CURRENT GLITCH. THE RECALL COVERS CARS MANUFACTURED BETWEEN MARCH OF 2009 AND THIS MONTH.

MATT FRIEDMAN. ASSOCIATED PRESS.

AP TELEVISION

FILE: Tokyo, Japan - August 3, 2012

1. Various of Prius models in showroom

12 February 2014

2. Screenshot: Tilt down and zoom in of Toyota's website to check recalled vehicles

Frankfurt - 12 Feb 2014

3. SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

FILE: Tokyo, Japan - August 3, 2012

4. Medium of Prius in showroom

FILE -- EXACT DATE AND LOCATION UNKNOWN

5. Various of exteriors of Toyota dealership exteriors

6. Technician working gas and brake pedals of vehicle

Frankfurt - 12 Feb 2014

7. SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

FILE: Nagoya, Japan - February 4, 2009

8. Wide exterior of Toyota headquarters building

9. Close of flags outside Toyota HQ

FILE -- EXACT DATE AND LOCATION UNKNOWN

10. Various of Prius' at dealership

FOR CLEAN VERSION SEE STORY NUMBER: apus005419

VOICE-OVER SCRIPT:

TOYOTA IS RECALLING NEARLY TWO-MILLION CARS.

THE JAPANESE AUTOMAKER SAYS A SOFTWARE GLITCH COULD CAUSE PRIUS HYBRIDS TO STALL.

THE NOTICE AFFECTS 713-THOUSAND VEHICLES IN NORTH AMERICA.

SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

"Toyota is a forerunner in terms of taking the same products into different cars. And therefore, if they have a problem, it always affects a lot of cars. Every car manufacturer has recalls from time to time, but Toyota tends to have big recalls and big recalls are big problems."

WHILE THIS RECALL INVOLVES A LARGE NUMBER OF VEHICLES--IT'S DWARFED BY THE MORE THAN 14-MILLION TOYOTAS RECALLED STARTING IN 2009. THOSE PROBLEMS INCLUDED FLOOR MATS, GAS PEDALS AND BRAKES.

SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

"It's a tight race, Volkswagen wants to be the number one as well, GM (General Motors) wants to get the number one again, this recall will definitely not help."

THE COMPANY SAYS THERE HAVEN'T BEEN ANY ACCIDENTS OR INJURIES DUE TO THE CURRENT GLITCH. THE RECALL COVERS CARS MANUFACTURED BETWEEN MARCH OF 2009 AND THIS MONTH.

MATT FRIEDMAN. ASSOCIATED PRESS.

AP TELEVISION

FILE: Tokyo, Japan - August 3, 2012

1. Various of Prius models in showroom

12 February 2014

2. Screenshot: Tilt down and zoom in of Toyota's website to check recalled vehicles

Frankfurt - 12 Feb 2014

3. SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

FILE: Tokyo, Japan - August 3, 2012

4. Medium of Prius in showroom

FILE -- EXACT DATE AND LOCATION UNKNOWN

5. Various of exteriors of Toyota dealership exteriors

6. Technician working gas and brake pedals of vehicle

Frankfurt - 12 Feb 2014

7. SOUNDBITE (English) Tim Schuld, Managing Director, Equinet Bank:

FILE: Nagoya, Japan - February 4, 2009

8. Wide exterior of Toyota headquarters building

9. Close of flags outside Toyota HQ

FILE -- EXACT DATE AND LOCATION UNKNOWN

10. Various of Prius' at dealership

Toyota said on Wednesday that it was recalling 1.9 (m) million hybrid Prius cars globally because of a software glitch that could cause the vehicle to stall.

Toyota Motor Corporation said the cars were being recalled because of a problem in the software that controls the hybrid system.

It also said 997-thousand of the affected Prius cars were in Japan, some 713-thousand in North America, and 130-thousand in Europe, with the rest in other regions.

The software could cause transistors to become damaged, causing warnings lights to go off, driving power to be reduced, or the car to stop.

The recalled vehicles were manufactured between March 2009 and February 2014.

No accidents or injuries have been reported related to the problem.

The Japanese automaker suffered massive recalls starting in 2009, affecting more than 14 (m) million vehicles for problems including floor mats, gas pedals and brakes.

AP TELEVISION

12 February 2014

1. Screenshot: Tilt down and zoom in of Toyota's website to check recalled vehicles

FILE: Tokyo, Japan - August 3, 2012

2. Wide of Prius showroom, showing various models of Prius ++AP CANNOT CONFIRM IF THESE ARE THE SAME AS PRIUS MODEL RECALLED++

3. Close of Prius sign

4. Mid of Prius PHV ++AP CAN CONFIRM THIS MODEL HAS NOT BEEN RECALLED++

5. Close of Prius Alpha ++AP CAN CONFIRM THIS MODEL HAS NOT BEEN RECALLED++

6. Mid of boy in driving seat of car

FILE: Nagoya, Japan - February 4, 2009

3. Wide exterior of Toyota headquarters building

4. Close of flags outside Toyota HQ

JAPAN TOYOTA

SOURCE: AP TELEVISION

RESTRICTIONS: TECHNOLOGY CLIENTS ONLY

LENGTH: 4:22

SHOTLIST:

AP Television

Tokyo, Japan - 17 November 2014

1. Various of Toyota's "Mirai"driving by

AP Television

Tokyo, Japan - 18 November 2014

2. Pan right from media to wide of Mitsuhisa Kato, Toyota Motor Corp Executive Vice President (left) and Yoshikazu Tanaka, Toyota Motor Corp product planning group's Deputy Chief Engineer posing with car

3. Close of Kato and Tanaka

4. SOUNDBITE (Japanese) Mitsuhisa Kato, Toyota Motor Corp Executive Vice President:

"The "FCV" - if hydrogen energy is accepted, it will make a great difference in the society. I believe its innovation will surpass the Prius."

AP Television

Tokyo, Japan - 17 November 2014

5. Low shot of Toyota's "Mirai" driving by

AP Television

Tokyo, Japan - 18 November 2014

6. Wide of model showing fuel cell system

7. Close of Fuel filler

8. Pan left of model showing fuel cell system

9. Close of Fuel cell stack

AP Television

Tokyo, Japan - 17 November 2014

10. SOUNDBITE (Japanese) Hitoshi Nomasa, Toyota Motor Corp Project Manager of Mirai:

"The fuel cell stack is the heart of this vehicle, and furthermore, the "cell" is the key. Including its reliability, we put much of the effort in reducing the size and maximising the power of the fuel cell stack that had to be installed in an automobile. The mass production technology is also another factor that we focused on and we finally came to this point (of putting it out on the market)."

11. Pan left of Mirai driving by

12. Various of Mirai interior as it drives

13. Wide of Mirai passing by sign reading (English): "JHFC, Japan Hydrogen & Fuel Cell Demonstration Project"

14. Wide of Mirai arriving at hydrogen station pump

15. Various of fuelling process

AP Television

Tokyo, Japan - 18 November 2014

16. Setup shot of Haans Griemel, Asia Editor of Automotive News, speaking with man

17. Close up of Griemel

18. SOUNDBITE (English) Haans Griemel, Asia Editor of Automotive News:

"The most challenging part of this car's roll out is of course the infrastructure. It's kind of a chicken and egg type of a problem. People want to buy the car only if there's an infrastructure, but there won't be the infrastructure unless people are buying the cars. So, that's the biggest hurdle I would say right now, it's just getting a fuelling network up and running so that people aren't afraid to drive this car across the country."

19. Wide of press conference

20. SOUNDBITE (Japanese) Yoshikazu Tanaka, Toyota Motor Corp Product Planning Group's Deputy Chief Engineer:

"Our goal for the release in 2015 was originally decided in 2011 when the infrastructure providers, automakers and the government agreed and announced its plan to have the infrastructure ready by year 2015. We timed it - in a way - to synchronise with the similar movement happening in Europe and in America so we went along with that."

21. Close of Mirai's front interior

22. Close of logo reading (English) "FUELCELL"

23. Wide of Mirai

24. Pull focus of Toyota logo

AP Television

Tokyo, Japan - 17 November 2014

25. Low shot of Mirai driving past

LEADIN:

Toyota is about to take its first small step into the unproven market of emissions-free, hydrogen-powered vehicles.

The world's largest automaker has announced it will begin selling a limited number of its fuel cell car - named 'Mirai' - from December in Japan and later in mid-2015 across the US and Europe.

STORYLINE:

It's named the Toyota Mirai and now this sporty-looking four-door is stealing all the attention in Tokyo.

At a press event on Tuesday (18 November), the Japanese car manufacturers unveiled their latest creation to the media.

It's set to retail for 6.7 million yen ($57,600 USD) before taxes.

But if you're hoping to get your hands on you'll have to be quick, Toyota Motor Corp only expect to sell 400 in Japan and 300 in the rest of the world in the first year.

More importantly, it represents a seismic shift for the Japanese automakers, the Mirai is their first emissions-free, hydrogen-powered vehicle.

"The "FCV" - if hydrogen energy is accepted, it will make a great difference in the society," says Mitsuhisa Kato, Toyota Motor Corp's executive vice president.

"I believe its innovation will surpass the Prius."

Fuel cell vehicles run on compressed hydrogen gas, which - in Mirai's case - is stored in two tanks mounted underneath the vehicle.

They emit no exhaust, though fossil fuels are used in the production of hydrogen and to pressurise it.

According to those involved with its creation, the most difficult factor in developing the vehicle was its fuel cell stack.

"The fuel cell stack is the heart of this vehicle, and furthermore, the "cell" is the key," says Hitoshi Nomasa, project manager of Mirai.

"Including its reliability, we put much of the effort in reducing the size and maximising the power of the fuel cell stack that had to be installed in an automobile. The mass production technology is also another factor that we focused on and we finally came to this point (of putting it out on the market)."

The stack outputs a maximum of 114 KW.

According to Toyota, the efficiency of its electricity generation has been improved by using 3D fine mesh flow channels to ensure uniform generation on cell surfaces - a world first.

Other Asian automakers, Honda and Hyundai, are also experimenting with limited sales and leases of fuel cell cars.

Honda recently showed off a fuel cell concept.

Besides the relatively high cost, buyers will have to contend with finding fuel - only a few dozen hydrogen filling stations have been built worldwide, though governments are subsidising the construction of more.

It's an uncertain future that depends both on whether makers can bring down the price and if a wide-enough network of filling stations is built.

According to auto analyst Haans Griemel, the most challenging part of selling the FCVs is the problem of infrastructure.

"The most challenging part of this car's roll out is of course the infrastructure," he says.

"It's kind of a chicken and egg type of a problem. People want to buy the car only if there's an infrastructure, but there won't be the infrastructure unless people are buying the cars. So, that's the biggest hurdle I would say right now, it's just getting a fuelling network up and running so that people aren't afraid to drive this car across the country."

Yoshikazu Tanaka, the deputy chief engineer for Toyota's next generation vehicle development, says he expects it will take 10-20 years for the Mirai to reach sales in the tens of thousands of vehicles a year.

This release was timed with what's happening around the world.

"Our goal for the release in 2015 was originally decided in 2011 when the infrastructure providers, automakers and the government agreed and announced its plan to have the infrastructure ready by year 2015," says Tanaka.

"We timed it - in a way - to synchronise with the similar movement happening in Europe and in America so we went along with that."

Toyota faced a similar scenario with its gasoline-electric hybrid - the Prius - which now sells in big numbers.

Hoping to offset the inconvenience of finding fuel, Toyota gave the car a futuristic look inside and out - Mirai means 'future' in Japanese.

It accelerates quickly, from about 40 to 70 kilometres (25 to 45 miles) per hour.

The Japanese government also plans to offer a 2 million yen ($17,136 USD) subsidy to purchasers of fuel cell cars, reducing the effective price to 4.7 million yen ($40,270 USD).

Sales will be limited to the primarily urban areas that have fueling stations.

In Japan, there are about 30 stations.

They're in the regions around Tokyo, Osaka and Nagoya cities in central and western Japan and the northern part of Kyushu Island in the south.

A few stations have opened in California in the United States and there are plans to build some in the Northeast.

Germany and the UK are among European countries that have or plan to build them.

According to Toyota, they currently have about 200 pre-orders for the vehicle, mainly from government agencies and companies that want to go green.

The Mirai can travel 650 to 700 kilometres (400-435 miles) on its two tanks of hydrogen.

In the US, its range is 300 miles because of different driving conditions.

Hydrogen may be more expensive than gas initially, because there are so few customers but - over time - Toyota expects it will be cheaper to run a car on hydrogen than gas.

====

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Cars that run on hydrogen and exhaust only water vapor are emerging to challenge electric vehicles as the world's transportation of the future.

At the Los Angeles Auto Show Wednesday, Honda and Hyundai automakers unveiled hydrogen fuel cell vehicles to be delivered to the general public as early as next spring.

Toyota promised a mass-produced fuel cell car by 2015 at the Tokyo car show earlier.

Hyundai Motor Co. will be the first to the mass market in the U.S. It unveiled a hydrogen-powered Tucson small SUV that will be leased to consumers for $499 per month for three years with $3,000 down.

Hydrogen cars are appealing because unlike electric vehicles, they have the range of a typical gasoline car and can be refueled quickly. Experts say the industry also has overcome safety and reliability concerns that have hindered distribution in the past.

But hydrogen cars still have a glaring downside � refueling stations are scarce, and costly to build.

Consumers can expect costs in line with some luxury models.

Hyundai is offering to pay the hydrogen and maintenance costs. The company will start leasing in the Los Angeles area, where most of the state's nine fueling stations are located. California lawmakers have allocated $100 million to build 100 more. Honda wouldn't reveal any pricing details.

Hydrogen cars, experts say, have an advantage over battery-powered electric cars because drivers don't have to worry about running out of electricity and having to wait hours for recharging.

Hydrogen fuel cells use a complex chemical process to separate electrons and protons in hydrogen gas molecules. The electrons power a car's electric motor, which turns the wheels.

Since the hydrogen isn't burned, there's no pollution. Instead, oxygen also is pumped into the system, and when it meets the hydrogen ions and electrons, that creates water and heat. The only byproduct is water.

A fuel cell produces only about one volt of electricity, so many are stacked to generate enough juice.

Toyota said its new fuel cell vehicle will go on sale in Japan in 2015 and within a year later in Europe and U.S.

Toyota's fuel cell car is a "concept" model called FCV that looks like a sleeker Prius gas-electric hybrid.

Honda, which has leased about two-dozen fuel cell cars since 2005, took the wraps off a futuristic-looking FCEV concept vehicle in Los Angeles.

Honda executives predict that it will take five years for the hydrogen refueling stations to reach significant numbers outside California, and up to 25 years to go nationwide.

But skeptics say hydrogen fueling stations are more expensive than electric car charging stations, partly because electricity is almost everywhere and new and safe ways for producing, storing and transferring

hydrogen will be needed.

AP TELEVISION

Wednesday, November 20, 2013

Los Angeles, California

1. Wide, convention floor at Los Angeles Auto Show

2. Wide, pan across cars covered with fabric waiting to be revealed

3. Wide, Chevrolet logo advertising new "Colorado" mid-size pickup truck

4. Medium, smoke and colored lights around new Subaru WRX, silky fabric slides off to unveil new car model in cherry red

5. Medium low, man peers in driver's side door of Subaru WRX

6. Wide, Honda stage with water and lights and concept car under wraps

7. Medium, screen above stage reads reads "Honda FCEV Concept"

8. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co.

"Today we want to focus on what we believe has the potential to become the ultimate solution to realizing ultra-low carbon mobility. And that is the fuel cell electric vehicle."

9. Wide, Iwamura speaks on stage in front of veiled concept car

10. Tight, rear bumper of concept car as Iwarmura walks in front

11. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co."The Honda FCEV concept!" (wide, fabric is whisked off car and music swells)

12. Wide, Honda sign on convention floor

13. Medium, woman tries to open door on concept car

14. Medium, man takes photo of car with cell phone

15. Tight, rear license plate pan up to Honda logo on rear bumper

16. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "Hydrogen fuel cells basically mix hydrogen and oxygen together, separate out the electrons and produce the electricity on board. In actuality, a hydrogen fuel cell car is an electric vehicle."

17. Tight, front of Honda concept car, zoom out to entire car

18. Tight, Honda insignia on front of car

19. Medium, photographer takes photo of car 20. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "The way Hyundai for instance tests its fuel cell tank? They light the car on fire. They've burnt up entire fuel cell vehicles to see what happens.

The pressure vent on the tank releases, the hydrogen goes up in a fan shape, it burns like a butane lighter, straight up in the air. And it dissipates in a couple of minutes."

21. Tight, curves on concept car, zoom out to entire car

22. Tight, Iwamura speaks to Japanese reporters

23. Medium pan, concept car

24. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "It's a more compact package and it's lighter than a big battery pack that you need for a plug-in electric vehicle."

25. Wide, audience waiting for Hyundai press conference

26. Medium, people at Hyundai presser

27. Wide, Hyundai Tucson ix35 hydrogen fuel cell compact SUV spinning slowly

28. Tight, Hyundai fuel cell vehicle spinning 29. Wide, Hyundai stage

30. SOUNDBITE (English) John Krafcik, President and CEO, Hyundai Motor America "You've got driving range of up to 300 miles. You can refuel them in just a few minutes. And there's endless choice in size and configuration.

That's because it's more space- and weight-efficient to multiply the number of fuel cells than it is to multiply the number of batteries."

31. Wide, Krafcik on stage

32. Medium, Hyundai Tucson compact SUV

33. Wide, Toyota display at convention

34. Tight, Toyota sign

35. Tight zoom out to medium, worker polishing Dodge Challenger anniversary edition

36. Medium, model in white dress and boots with Dodge Challenger

FOR CLEAN VERSION SEE STORY NUMBER: 4038307

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

FOR CLEAN VERSION SEE STORY NUMBER: 4038307

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

AP Television

Busan, South Korea - 2 June, 2016

1. Pan right and pull of Kia's K7 Hybrid Electric Vehicle (HEV) driving onto the stage for its world premiere

2. Pan from the bonnet of K5 Plug-in Hybrid Electric Vehicle (PHEV) to the body

3. Wide of K7 HEV and K5 PHEV

4. Wide of K5 PHEV on the stage

5. Close Tilt down from 'KIA' emblem on K5 PHEV to 'K5 Plug-in hybrid'

6. Rear side view of K5 PHEV

7. Close of 'ECO plug-in' sign on K5 PHEV

8. SOUNDBITE: (Korean) Seo Bowon, Director of Domestic Marketing Group of Kia Motors Corporation:

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million Won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million Won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of a medium sized sedan."

9. Wide of Autonomous Vehicle Soul Electric Vehicle (EV) which is based on the first Korean electric car self-driving to the stage

10. Close of empty diver's seat of Autonomous Vehicle Soul EV

11. Wide of Autonomous Vehicle Soul EV arriving to the stage

12. Pan right of Senior Vice President of Electronics Technology Centre of Hyundai Motor Group Park Dong-il getting out of Autonomous Vehicle Soul EV and walking to the stage

13. Wide of Park presenting 'Improved ADAS (Advanced Driver Assistance Sysyems)' which includes Highway driving information system, Remote smart control system and Anti-collision system

14. SOUNDBITE: (Korean) Park Dong-il, Senior Vice President of Electronics Technology Centre of Hyundai-Kia Motor Group:

"What Kia pursues is putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicles and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure. "

15. Wide of Toyota's first mass production type of hydrogen Fuel Cell Vehicle (FCV) Mirai being unveiled to the press, which is a Korean premier

16. Close of 'Mirai' sign on the front of Mirai FCV

17. Mid of Mirai FCV on the stage

18. Wide of Mirai FCV on the stage

19. Wide of CEO of Korea Toyota Motor Yoshida Akihisa with Mirai FCV on the stage

20. Front three quarters view of Mirai FCV

21. Close of 'FUELCELL' on Mirai FCV

22. SOUNDBITE: (Korean) Kang Dae Hwan, Director of Korea Toyota operation:

"Through applying the Fuel Cell (FC) system that is combined of the hybrid technology and the fuel cell technology, which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkably environmentally friendly (driving) that does not emit carbon dioxide or environmental pollutants, and it can run for 650 kilometres on three minutes of hydrogen refuelling."

23. Wide of Genesis's second model of large sedan G80 and G80 Sport being disclosed to the press which is a world premiere

24. Pan from G80 to G80 Sport on the stage

25. Wide of executive director of Genesis strategy Manfred Fitzgerald and Head of Genesis design Luc Donckerwolke presenting on the stage

26. Tilt up from the front of G80 to the body

27. Front three quarters of G80

28. Pan right from the front of G80 to the body

29. Close of the driver's seat of G80

30. Various details inside G80

31. Rear view of G80

32. SOUNDBITE: (English) Manfred Fitzgerald, executive director of Genesis strategy

"It's not only about products. Obviously, that is the core of our activities making fascinating products. So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of the G80 and there will be also following as you might know the G70 and other vehicles and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there."

33. Close of Genesis emblem on G80 Sport

34. G80 Sport on the stage

35. Front of G80 Sport

36. Close of 'G80 Sport' badge on the back of G80 Sport

37. Pan right from the back to the side of G80 Sport

38. Various of Genesis exhibition hall

39. Mid of Mini Convertible at Mini cooper exhibition hall

40. Wide of Busan motor exhibition hall

LENGTH: 5:05

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

Busan, South Korea - 2 June, 2016

1. Pan right and pull of Kia's K7 Hybrid Electric Vehicle (HEV) driving onto the stage for its world premiere

2. Pan from the bonnet of K5 Plug-in Hybrid Electric Vehicle (PHEV) to the body

3. Wide of K7 HEV and K5 PHEV

4. Wide of K5 PHEV on the stage

5. Close Tilt down from 'KIA' emblem on K5 PHEV to 'K5 Plug-in hybrid'

6. Rear side view of K5 PHEV

7. Close of 'ECO plug-in' sign on K5 PHEV

8. SOUNDBITE: (Korean) Seo Bowon, Director of Domestic Marketing Group of Kia Motors Corporation:

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million Won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million Won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of a medium sized sedan."

9. Wide of Autonomous Vehicle Soul Electric Vehicle (EV) which is based on the first Korean electric car self-driving to the stage

10. Close of empty diver's seat of Autonomous Vehicle Soul EV

11. Wide of Autonomous Vehicle Soul EV arriving to the stage

12. Pan right of Senior Vice President of Electronics Technology Centre of Hyundai Motor Group Park Dong-il getting out of Autonomous Vehicle Soul EV and walking to the stage

13. Wide of Park presenting 'Improved ADAS (Advanced Driver Assistance Sysyems)' which includes Highway driving information system, Remote smart control system and Anti-collision system

14. SOUNDBITE: (Korean) Park Dong-il, Senior Vice President of Electronics Technology Centre of Hyundai-Kia Motor Group:

"What Kia pursues is putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicles and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure. "

15. Wide of Toyota's first mass production type of hydrogen Fuel Cell Vehicle (FCV) Mirai being unveiled to the press, which is a Korean premier

16. Close of 'Mirai' sign on the front of Mirai FCV

17. Mid of Mirai FCV on the stage

18. Wide of Mirai FCV on the stage

19. Wide of CEO of Korea Toyota Motor Yoshida Akihisa with Mirai FCV on the stage

20. Front three quarters view of Mirai FCV

21. Close of 'FUELCELL' on Mirai FCV

22. SOUNDBITE: (Korean) Kang Dae Hwan, Director of Korea Toyota operation:

"Through applying the Fuel Cell (FC) system that is combined of the hybrid technology and the fuel cell technology, which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkably environmentally friendly (driving) that does not emit carbon dioxide or environmental pollutants, and it can run for 650 kilometres on three minutes of hydrogen refuelling."

23. Wide of Genesis's second model of large sedan G80 and G80 Sport being disclosed to the press which is a world premiere

24. Pan from G80 to G80 Sport on the stage

25. Wide of executive director of Genesis strategy Manfred Fitzgerald and Head of Genesis design Luc Donckerwolke presenting on the stage

26. Tilt up from the front of G80 to the body

27. Front three quarters of G80

28. Pan right from the front of G80 to the body

29. Close of the driver's seat of G80

30. Various details inside G80

31. Rear view of G80

32. SOUNDBITE: (English) Manfred Fitzgerald, executive director of Genesis strategy

"It's not only about products. Obviously, that is the core of our activities making fascinating products. So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of the G80 and there will be also following as you might know the G70 and other vehicles and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there."

33. Close of Genesis emblem on G80 Sport

34. G80 Sport on the stage

35. Front of G80 Sport

36. Close of 'G80 Sport' badge on the back of G80 Sport

37. Pan right from the back to the side of G80 Sport

38. Various of Genesis exhibition hall

39. Mid of Mini Convertible at Mini cooper exhibition hall

40. Wide of Busan motor exhibition hall

LENGTH: 5:05

LEADIN

Concept cars are back in vogue at the 2013 Tokyo Motor Show, with Japanese manufacturers unveiling electric vehicles in numbers that haven't been seen since the pre-crisis years.

Large areas of the show are dedicated to futuristic designs, reflecting the industry's attempts to appeal to consumers both through style and technology.

STORYLINE:

The experts here say things are starting to look up again - starting with this triangular-shaped vehicle with doors that open like wings.

It's Nissan's all-electric "BladeGlider," a three-seater vehicle that is designed with aerodynamics in mind and is powered by a lithium ion battery.

Nissan's President and CEO Carlos Ghosn was on hand at the 2013 Tokyo Motor Show to explain the idea behind the concept car.

"The Blade Glider that you see behind me which is a triangular car . . . and this is a shape which is not possible if you are using a normal combustion engine. It is possible only because we have two in-wheel motors moving the car and this allows you a lot of freedom into positioning the driver in the middle of the car and having it triangular and 360 degrees vision and everything which goes with it. This is not only a concept but it is something which precludes the fact that Nissan is going to be extremely innovative thanks to the electric vehicle architecture. Extremely innovative in terms of shape of cars to come."

Nissan is also unveiling the IDx Nismo and IDx Freeflow concept vehicles at the show.

But what is the point of futuristic concept cars when so few come to the market ?

Ghosn explains that they provoke a reaction and act as a platform to try out new ideas.

"The concept cars are here to test. They are here to have a reaction. To have a reaction from our public from our consumers whether they are visiting the motor show or whether they're reacting on the social media. They see the product, they see the concept, they like they don't like, they comment and this is very helpful for us because it's going to trigger or more development around this concept or dropping the concept depending on this. So that's why you see from time to time concept cars that never transform into normal cars or marketable cars but on the contrary a lot of new cars, innovative cars, coming out of the concept car which has been very successful." he says.

One of Toyota's concept cars is this sleek Fun Vehicle 2 (FV2), which does away with the conventional steering wheel and is controlled by the driver's body movements instead.

The scooter-like vehicle interacts with the driver without the use of the conventional steering wheel or brake pedals.

The driver controls the car with body movement leaning to one side to make it turn in a manner that resembles the personal mobility vehicle, the Toyota Winglet.

Takeo Moriai, Project Manager at Toyota Motor Corporation, says that steering it is child's play.

"Our concept was to create a vehicle that intuitively interacted with the driver. These days there are many smartphones and new game consoles that interact with users in different ways but cars still rely on steering wheels and brake pedals. If one can steers a vehicle by just moving their body then even children would be able to use it and driving would be more fun and that's why we wanted to build this car."

Moriai adds that drivers will be able to watch the information screen and the road at the same time: "The front screen will display your destination without obstructing the view of the road in front of you. The area of the screen that does this is still small and one of the things we'll be doing next, is to enlarge it."

Toyota's other headline grabbing concept car is the more conventional looking Fuel Cell concept car.

Nothing is conventional about this car under the hood though.

It has a motor powered by fuel cells which give it an autonomy of between 500-700km (310 - 435 miles) and it can be recharged in just 3 minutes.

Toyota designers explain that the heat generated by the motor is so great that it requires large amounts of air for cooling and this explains the large grill at the front of the car.

Daihatsu, renowned for its smaller car models, is showing off a series of concept kei-cars (or k-cars) popular in the Japanese market with the intention to revive a sector that is normally just known for being economical.

Their new models ranged from models with exceptionally high roofs that offered extra space to the more sporty KOPEN models with panels so easily detachable and replaceable that you can even change the colour of the whole car in minutes.

The level of activity and buzz surrounding this year's motor show hasn't been seen for many years.

Hans Griemel of Automotive News, says that Japanese manufacturers are back in full force: "This year things are back to normal and we have the Japanese back in full force. Lots of concepts here. The stands are bristling with concept vehicles and we need these concept vehicles to kind of show that yes we are thinking again about the future, we are thinking about expansion, we're thinking about growth, and these concept vehicles really underline that push forward by the Japanese".

To whet appetites, automakers are making high-performance, luxury electric versions that give up little or nothing in performance.

BMW's i8 is a hybrid sports car that uses carbon-fibre parts to save weight so it can accelerate from 0 to 62 mph (0-100 kph) in just 4.5 seconds.

While major US manufacturers are notably missing at this year's show, European manufacturers are present in force with many familiar names from Volvo to Audi, and from BMW to Mercedes all present with large booths.

Even if Japan represents still a relatively small market for many of these companies, many brands have had considerable success especially at the high end of the market spectrum.

Testament to this is BMW's decision to have the worldwide premiere of their 4 Series Cabriolet models here this year.

Some other European manufacturers such as Porsche and Mercedes Benz also have some new releases in Japan.

The luxury market has seen a move away from the excesses of past years and now even premium consumers want to be seen to be environmentally conscious, says BMW Japan's President Alan Harris.

"People are not looking for the excesses of the past. They still want premium but their ideas of premium have changed and they want to have the best of both worlds. They want to be seen to be environmentally conscious and let's say 'green' in some ways but they still want to retain those luxury dynamic premium qualities that they now from the past, especially with a brand like BMW".

After some disappointing years, the 2013 Motor Show seems to be largely reflecting the optimism there is in Japan's much touted economic revival and points to a future that's greener, more efficient and more fun.

Over 400 foreign and domestic vehicles are on display at the biennial Tokyo Motor Show, which hosts over 30 Japanese and foreign automakers as well as dozens of parts makers and industry related exhibitors.

The Tokyo Motor Show opens to the public on Saturday November 23rd and runs until Sunday December 1st.

Tokyo, Japan - 20 November 2013

1. Front shot of Nissan's EV concept car, the Blade Glider with the doors opening automatically.

2. Right to left pan of the Blade Glider with doors open.

3. Shot of interior of Blade Glider

4. Shot of the rear of the Blade Glider

5. Shot of Carlos Ghosn, CEO of Nissan Motor Co.,Ltd. standing nearby the Blade Glider.

6. SOUNDBITE (English) Carlos Ghosn, CEO of Nissan Motor Co.,Ltd.

"The Blade Glider that you see behind me which is a triangular car . . . and this is a shape which is not possible if you are using a normal combustion engine. It is possible only because we have two in-wheel motors moving the car and this allows you a lot of freedom into positioning the driver in the middle of the car and having it triangular and 360 degrees vision and everything which goes with it. This is not only a concept but it is something which precludes the fact that Nissan is going to be extremely innovative thanks to the electric vehicle architecture. Extremely innovative in terms of shape of cars to come."

7. Ghosn on stage during Nissan's presentation

8. Shot of two more Nissan concept cars (the IDx Freeflow and the IDx NISMO", developed under the brand "Co-creation for young people".

9. SOUNDBITE (English) Carlos Ghosn, CEO of Nissan Motor Co.,Ltd.

"The concept cars are here to test. They are here to have a reaction. To have a reaction from our public from our consumers whether they are visiting the motor show or whether they're reacting on the social media. They see the product, they see the concept, they like they don't like, they comment and this is very helpful for us because it's going to trigger or more development around this concept or dropping the concept depending on this. So that's why you see from time to time concept cars that never transform into normal cars or marketable cars but on the contrary a lot of new cars, innovative cars, coming out of the concept car which has been very successful."

10. Side shot of the Toyota FV2 concept vehicle.

11. Shot from the rear of the FV2 as Takeo Moriai, Project Manager at Toyota, approaches the vehicle and touches it to open it.

12. Moriai demonstrates how the FV2 is controlled by body movement.

13. Front shot Moriai demonstrates how the FV2 is controlled by body movement.

14. SOUNDBITE (Japanese) Takeo Moriai, Project Manager at Toyota Motor Corporation

"Our concept was to create a vehicle that intuitively interacted with the driver. These days there are many smartphones and new game consoles that interact with users in different ways but cars still rely on steering wheels and brake pedals. If one can steers a vehicle by just moving their body then even children would be able to use it and driving would be more fun and that's why we wanted to build this car."

15. Shot from the rear of the FV2

16. Shot of Moriai explaining about the technology of the front screen.

17. SOUNDBITE (Japanese) Takeo Moriai, Project Manager at Toyota Motor Corporation

"The front screen will display your destination without obstructing the view of the road in front of you. The area of the screen that does this is still small and one of the things we'll be doing next, is to enlarge it."

18. FV2 closing

19. Cutaway - Toyota Newly released Fuel Cell Concept car.

20. Cutaway - Daihatsu concept vehicle

21. Cutaway - Daihatsu concept vehicle called Deca Deca

22. Cutaway - Models demonstrate how to remove panels from the KOPEN Daihatsu concept car.

23. Cutaway - Model removing side panel of KOPEN concept car.

24. Cutaway - Model replacing the hood of a KOPEN concept car with one of a different colour.

25. SOUNDBITE (English) Hans Greimel, Asia Editor for Automotive News

"This year things are back to normal and we have the Japanese back in full force. Lots of concepts here. The stands are bristling with concept vehicles and we need these concept vehicles to kind of show that yes we are thinking again about the future, we are thinking about expansion, we're thinking about growth, and these concept vehicles really underline that push forward by the Japanese".

26. Front shot of the BMW i8 - concept car

27. Left to right pan of the BMW i8 concept car

28. Front shot of the BMW4 series Cabriolet - World Premiere

29. Interior of the BMW4 series Cabriolet

30. Rear shot of the BMW4 series Cabriolet

31. SOUNDBITE (English) Alan Harris, President of BMW Japan

"People are not looking for the excesses of the past. They still want premium but their ideas of premium have changed and they want to have the best of both worlds. They want to be seen to be environmentally conscious and let's say 'green' in some ways but they still want to retain those luxury dynamic premium qualities that they now from the past, especially with a brand like BMW".

32. Toyota concept vehicle demonstration at the Toyota booth.

SOUTH KOREA MOTOR SHOW

SOURCE: AP TECHNOLOGY

RESTRICTIONS: TECHNOLOGY CLIENTS ONLY

LENGTH: 5:05

SHOTLIST:

AP Television

Busan, South Korea - 2 June, 2016

1. Pan right and pull of Kia's K7 Hybrid Electric Vehicle (HEV) driving onto the stage for its world premiere

2. Pan from the bonnet of K5 Plug-in Hybrid Electric Vehicle (PHEV) to the body

3. Wide of K7 HEV and K5 PHEV

4. Wide of K5 PHEV on the stage

5. Close Tilt down from 'KIA' emblem on K5 PHEV to 'K5 Plug-in hybrid'

6. Rear side view of K5 PHEV

7. Close of 'ECO plug-in' sign on K5 PHEV

8. SOUNDBITE: (Korean) Seo Bowon, Director of Domestic Marketing Group of Kia Motors Corporation:

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million Won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million Won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of a medium sized sedan."

9. Wide of Autonomous Vehicle Soul Electric Vehicle (EV) which is based on the first Korean electric car self-driving to the stage

10. Close of empty diver's seat of Autonomous Vehicle Soul EV

11. Wide of Autonomous Vehicle Soul EV arriving to the stage

12. Pan right of Senior Vice President of Electronics Technology Centre of Hyundai Motor Group Park Dong-il getting out of Autonomous Vehicle Soul EV and walking to the stage

13. Wide of Park presenting 'Improved ADAS (Advanced Driver Assistance Sysyems)' which includes Highway driving information system, Remote smart control system and Anti-collision system

14. SOUNDBITE: (Korean) Park Dong-il, Senior Vice President of Electronics Technology Centre of Hyundai-Kia Motor Group:

"What Kia pursues is putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicles and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure. "

15. Wide of Toyota's first mass production type of hydrogen Fuel Cell Vehicle (FCV) Mirai being unveiled to the press, which is a Korean premier

16. Close of 'Mirai' sign on the front of Mirai FCV

17. Mid of Mirai FCV on the stage

18. Wide of Mirai FCV on the stage

19. Wide of CEO of Korea Toyota Motor Yoshida Akihisa with Mirai FCV on the stage

20. Front three quarters view of Mirai FCV

21. Close of 'FUELCELL' on Mirai FCV

22. SOUNDBITE: (Korean) Kang Dae Hwan, Director of Korea Toyota operation:

"Through applying the Fuel Cell (FC) system that is combined of the hybrid technology and the fuel cell technology, which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkably environmentally friendly (driving) that does not emit carbon dioxide or environmental pollutants, and it can run for 650 kilometres on three minutes of hydrogen refuelling."

23. Wide of Genesis's second model of large sedan G80 and G80 Sport being disclosed to the press which is a world premiere

24. Pan from G80 to G80 Sport on the stage

25. Wide of executive director of Genesis strategy Manfred Fitzgerald and Head of Genesis design Luc Donckerwolke presenting on the stage

26. Tilt up from the front of G80 to the body

27. Front three quarters of G80

28. Pan right from the front of G80 to the body

29. Close of the driver's seat of G80

30. Various details inside G80

31. Rear view of G80

32. SOUNDBITE: (English) Manfred Fitzgerald, executive director of Genesis strategy

"It's not only about products. Obviously, that is the core of our activities making fascinating products. So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of the G80 and there will be also following as you might know the G70 and other vehicles and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there."

33. Close of Genesis emblem on G80 Sport

34. G80 Sport on the stage

35. Front of G80 Sport

36. Close of 'G80 Sport' badge on the back of G80 Sport

37. Pan right from the back to the side of G80 Sport

38. Various of Genesis exhibition hall

39. Mid of Mini Convertible at Mini cooper exhibition hall

40. Wide of Busan motor exhibition hall

LEADIN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORYLINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

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SHOTLIST

AP Television

Geneva, 2 March 201077

1. Wide pan of Geneva Motor Show

2. Pan across electric concept car

3. Mini stand showcasing the new four door Mini Cooper countryman

4. IHS-Global Insight Auto Analyst Rebecca Lindland walking through show

5. SOUNDBITE: (English) Rebecca Lindland, Auto Analyst, IHS-Global Insight:

"The state of the industry coming into the Geneva Motor Show is recovery. You know, we are coming out of a terrible 2009. In most parts of the world, some of the largest markets, like Western Europe and the US, really struggled throughout 2009, so 2010 is about getting back on track."

6. Wide of Toyota logo at Toyota stand

7. Various of new Toyota hybrid

8. Wide of Bugatti Automobiles stand showing photographers snapping shots of a bespoke Grand Sport automobile that has already sold for 1.75 million EUROS (2.4m US Dollars) to private buyer

9. Mid of bespoke Bugatti Grand Sport made from carbon fibre being photographed

10. Bugatti insignia on exterior

11. Interior steering wheel and console on display

12. SOUNDBITE: (English) Alasdair Stewart, Director of Marketing Sales and After Sales, Bugatti Automobiles

"This is a highly individualised car. Our standard car costs 1.4 million EUROS (1.9m US Dollars) excluding tax. This one, costs 1.75 million EUROS (2.4m US Dollars) excluding tax. The difference here is many individualised features. It is completely made of carbon so you have complete visible carbon here. We have unique wheels on the car. We have a very special interior, a very special leather that has gone into the interior. We have a very special console in the middle of the car. We have got some painted air intakes at the back here as well."

13. Wide of bespoke Grand Sport engine and interior mechanism, showcased at Bugatti stand

14. Engine of car as seen in rear portion of the Grand Sport

15. Exhaust area of the bespoke Grand Sport with EB logo on the car

16. Mid of Grand Sport showing steering wheel, centre console and gear shift knob

17. Wide of the newly unveiled green 2011 Lamborghini Gallardo LP 570-4 Superleggera which will retail for 175,200 EUROS (240,000 US Dollars) excluding tax, then zoom into female model

18. The Superleggera rotates slowing revealing exterior starting with front bumper to show Pirelli P Zero Corsa tyres. Body of the car made from aluminium with thermoplastic hang parts and carbon fibre elements. Total weight of the car is 1340 kgs (2948 lbs).

19. Tight shot of the name Lamborghini on the car

20. Pull out to reveal the automobile

21. Alcantara upholstery and hand-stitched steering wheel

22. Zoom out to fans looking at the car to wide of the Superleggera with female models seated inside

23. Wide of the Rolls Royce Ghost which retails for 213,00 EUROS ($300, 000 approx) excluding tax

24. Mid of front of car showing RR insignia and "flying lady" nicknamed "Emily" hood ornament

25. Tight shot of the "flying lady" or "Emily" hood ornament on the Ghost

26. SOUNDBITE: (English) Tom Purves, CEO Rolls-Royce Motor Cars:

"It is extremely sporty and agile, although we describe the sportiness as waftability (meant to mean quiet perfection) because a Rolls Royce is all about refinement."

27. Interior shot of the twin turbo charged engine

28. SOUNDBITE: (English) Rebecca Lindland, Automobile Analyst, IHS Global Insight:

"The luxury market actually stayed pretty much the same in 2008 to 2009. It didn''t lose a lot of market share like one would expect and we don''t really expect it to suffer all that much. Once you are in luxury, it is very hard to give it up."

29. Mid of new Ferrari 599 HY-KERS on display at the Ferrari stand

30. Zoom out from reflection of the underside of the Ferrari 599 HY-KERS to the car propped up on supports

31. Pan Ferrari 599 HY-KERS

32. SOUNDBITE (English) Ferdinando Cannizzo, Head of Innovation, Ferrari:

"Basically the aim of this project is to keep the characteristic of our cars, so sportiness and fun to drive and so on, but adding an efficiency system that allows us to reduce the fuel consumption."

33. Toyota''s newly unveiled Auris Hybrid

34. Zoom out from Toyota Auris Hybrid plate to the vehicle turning

35. Close up of interior mechanism of the Toyota hybrid engine being showcased

36. Mid of Toyota engine

37. Mid of car on display at the E-Mobile stand, writing on car reading "The New Prius"

AP Television

Geneva, Switzerland, 2 March 2010

38. SOUNDBITE (English) Rebecca Lindland, Automobile Analyst, IHS-Global Insight:

"In the US market, we saw hybrid penetration in 2008 at 2.4 percent of the market and in 2009 it was 2.7 percent. Three-tenths of a percent of gain. Ninety-seven percent of people are picking something else. So this idea that we are all moving towards hybrids is not supported by numbers and if you take out the Prius, that share drops by half so its about one and a half percent points of share."

AP Television

Geneva, Switzerland, 3 March 2010

40. Pan from people looking at car down to the interior elements of the Protoscar Lampo2 electric car

41. Close up on the words "Pure Electric" on the hood of the Lampo2

42. Interior engine on the Protoscar

43. Protscar Managing Director plugging power charger into car

44. Protoscar Managing Director lifting the hood on the Protoscar Lampo2 electric car

45. Wide of Giugiaro Quaranta inside the show''s Green Pavillion

46. Mid of Giugiaro Quaranta

LEADIN :

The Geneva Motor Show is currently underway amid difficult times for the motor industry and car giant Toyota in particular.

For most automakers the show is about rolling out new models despite falling consumer demand, and trying to get back to business as usual.

STORYLINE

The Geneva show boasts 32 world premiere production cars and a dozen concept cars.

Toyota faces an uphill struggle to convince consumers that it is innovating and getting a grip on the quality and safety issues that have recently tarnished its reputation.

But the industry is still going through tough times, and the emphasis at this year''s show will be on "recovery," according to Auto Analyst with IHS-Global Insight Rebecca Lindland.

"We are coming out of a terrible 2009, in most parts of the world, some of the largest markets, like Western Europe and the US, really struggled throughout 2009, so 2010 is about getting back on track," she says.

Sales in the United States dipped to 10.4 (m) million last year, well below the 16 (m) million rate that held for the earlier part of the decade, as China replaced it as the world''s largest single-country auto market with sales surging 45 percent to 13.6 (m) million.

Collectively, European sales were down 1.6 percent to 14.5 (m) million, helped from an even steeper slide by government cash-for-clunker incentives that have already ended in countries like Italy and Germany and are being phased out in France.

In Europe, sales are expected to dip by 2 (m) million vehicles this year as cash-for-clunkers programmes expire.

There are plenty of luxury cars on display to keep up the glitz and glamour on the show''s eightieth anniversary.

Leading the pack is what may be the most expensive of all the cars at the show.

It is a bespoke Bugatti Grand Sport, already sold for 1.75 million EUROS (2.4m US Dollars) excluding tax to a private buyer.

The vehicle boasts a carbon body and state of the art features.

Bugatti would not reveal the identity of the buyer, but would only say they paid an additional 350,000 EUROS (480,000 US Dollars) to have it customised.

Alasdair Stewart, Director of Marketing Sales and After Sales, Bugatti Automobiles says:

"This is a highly individualised car. Our standard car costs 1.4 million EUROS (1.9m US Dollars) excluding tax. This one, costs 1.75 million EUROS (2.4m US Dollars) excluding tax. The difference here is many individualised features. It is completely made of carbon so you have complete visible carbon here. We have unique wheels on the car. We have a very special interior, a very special leather that has gone into the interior. We have a very special console in the middle of the car. We have got some painted air intakes at the back here as well."

By comparison, the newly unveiled Lamborghini Gallardo LP 570-4 Superleggera appears almost affordable for those with expensive tastes.

It has a retail cost of 175,200 EUROS (240,000 US Dollars) excluding tax.

It is lighter than its predecessors and goes from zero to 200 kilometres (124.27 miles) in 10.2 seconds.

For those seeking classic refinement, Rolls Royce recently unveiled the Ghost, a more sporty version of their Phantom which will retail for 213,000 EUROS ($300, 000 approx) without tax.

It has a twelve cylinder, twin turbo charged engine, and an eight speed transmission. The engine produces way over five hundred horse power, that allows it to accelerate from nought to sixty (96.56 kms) in 4.8 seconds.

Tom Purves, CEO of Rolls-Royce Motor Cars says:

"It is extremely sporty and agile, although we describe the sportiness as waftability (meant to mean quiet perfection) because a Rolls Royce is all about refinement."

Rebecca Lindland, an automobile analyst with IHS Global Insight, explains why the luxury car market has not been hit by the economic crisis.

"Once you are in luxury, it is very hard to give it up." she says.

The colour of this new Ferrari 599 HY-KERS tells you something about its engine.

Green luxury cars are the star attraction at Geneva this year.

Now lovers of speed can enjoy high performance vehicles and keep their eco - credientials intact.

Ferrari unveiled its gleaming 599 HY-KERS. According to the company''s head of innovation, Ferdinando Cannizzo, even Ferrari are doing their bit for the environment.

"Basically the aim of this project is to keep the characteristic of our cars, so sportiness and fun to drive and so on, but adding an efficiency system that allows us to reduce the fuel consumption," he says.

Toyota offers up the Airus, a post-Prius hybrid that will go on sale in Europe in just a few months.

However Lindland questions the popularity of hybrids.

"In the US market, we saw hybrid penetration in 2008 at 2.4 percent of the market and in 2009 it was 2.7 percent. Three-tenths of a percent of gain. Ninety-seven percent of people are picking something else. So this idea that we are all moving towards hybrids is not supported by numbers and if you take out the Prius, that share drops by half so its about one and a half percent points of share," she says.

Protoscar, a small Swiss engineering company, is attracting visitors to its Lampo2, a fully electric concept car currently in design that can be charged for a range of 100 kilometres (62.13 miles) in just ten minutes.

The futuristic looking Italian designed Giugiaro Quaranta, was showcased in the exhibition''s ''Green Pavillion''. It''s opaque roof is made up of solar panels, which run the interior electronics and charge the batteries.

The Geneva Motor Show runs until March 14.