LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Audi, Honda and Toyota are strutting their stuff at the North American International Auto Show in Detroit with a fleet of new concept vehicles and family SUVs.

Facing up to the SUV craze, Toyota is revamping its much loved Camry and introducing a new gas-electric hybrid.

STORY-LINE:

Unveiling the new 2018 Odyssey at the North American International Auto Show in Detroit, Honda say this is the ultimate family car.

Calling its flexible second-row advancements "Magic Slide," the company is promising seats that can easily reconfigure, whether moving forward, together or apart from other seats and rows.

There's also a host of driver-assist technologies that are new to the Odyssey, including those that help keep motorists in their lanes and on the road, avoid collisions and automatically adjust cruise control.

John Mendel, Executive Vice President of American Honda Motor Company says: "Well as you can see the fifth generation of America's best selling minivan takes Odyssey styling to a new level of sophistication and premium design. Low, wide, improved aerodynamics, a more sharply sculptured body side and a fresh new take on the signature lightning bolt beltline."

The new Odyssey also comes with noise reducing features with a claim from Mendel that is has the "quietest cabin in the class, bar none".

Audi is unveiling two new additions in its line-up at the autoshow.

The A5 Cabriolet is a sporty convertible with a drop top and an aggressive turbo-charged V6 engine, pushing 354 horsepower.

Scott Keogh, President, Audi of America says: "The acoustic roof, of course, folds down in just fifteen seconds at speeds up to 31 mph. Faster still is the 354 horsepower turbo-charged engine and of course we'll be bringing the A5 Cab with a 252 horsepower and a 2-litre engine."

The SQ5 is a being marketed as a premium SUV, sporting the same high performance specs as the A5.

Audi is also unveiling a concept version of the Q8 SUV hybrid, which it says will roll out in 2018.

The Q8 is sleek, features a downward sloping front end and has as sporty yet elegant look. The concept was created under the direction of Audi Chief Designer Marc Lichte. Audi officials hope it will attracted a new set of customers to the Audi brand.

America's favourite car, meanwhile is under attack.

If pickup trucks are excluded, the Toyota Camry has been the nation's top-selling vehicle for 15 years.

Now it's in danger of losing its crown - a potential victim of the SUV craze.

And even this much-anticipated revamp may not be enough to keep the competition at bay.

Aiko Toyoda, President of Toyota Motor Company says: "We view this as an opportunity to reignite the midsize sedan market. I mean, why should SUVs get all the glory? After all this segment is still one of the largest in the industry."

The revamped Camry gets two all-new engines, a 3.5-litre V6 and a 2.5-litre four, both paired with a new eight-speed automatic transmission. There's also a gas-electric hybrid version.

All 2018 Camrys come standard with a suite of safety systems that include automatic emergency braking.

Horsepower, gas mileage and price have not been released. The new Kentucky-built Camry will be available late in the summer.

Chinese automaker GAC is unveiling three new concept vehicles. The GS7 - a five seater SUV, the sporty Enspirit and an electric model, the GE3.

The North American International Auto Show runs from January 8-22, 2017.

Detroit, January 9, 2017

++FLASHING LIGHTS++

1. Honda Odyssey reveal

2. SOUNDBITE (English) John Mendel, Executive Vice President, American Honda Motor Company:

"Well as you can see the fifth generation of America's best selling minivan takes Odyssey styling to a new level of sophistication and premium design. Low, wide, improved aerodynamics, a more sharply sculptured body side and a fresh new take on the signature lightning bolt beltline."

3. Various of Odyssey

4. Audi banner

5. Various of A5S5 Cabriolet

6. SOUNDBITE (English) Scott Keogh, President, Audi of America:

"The acoustic roof, of course, folds down in just fifteen seconds at speeds up to 31 mph. Faster still is the 354 horsepower turbo-charged engine and of course we'll be bringing the A5 Cab with a 252 horsepower and a 2-litre engine."

7. Reveal of SQ5 SUV

8. SOUNDBITE (English) Scott Keogh, President, Audi of America:

"As you can see the SQ5 is a premium SUV that is the perfect blend of performance and functionality. A turbo-charged V6 engine, 354 horsepower, the same engine that's in that stunning S5."

9. Reveal of Audi Q8 concept

10. Various views of Q8 concept

11. Ford F150 presentation on screen

12. SOUNDBITE (English) Joe Hinrichs, Ford President, The Americas:

"Ladies and gentlemen the new F-150. Even smarter, even tougher and even more capable. With all-new automatic emergency braking, class-exclusive adaptive cruise with stop and go technology. More powerful engines, an all-new diesel and F150s best towing ever."

13. Toyota signage

14. Various Toyota Camry unveil

15. SOUNDBITE (English) Aiko Toyoda, President, Toyota Motor Company:

"Between this new XLE and XSE our customers will have two very distinct Camrys to choose from. Sexy and really sexy."

16. Various, Camry XLE

17. SOUNDBITE (English) Aiko Toyoda, President, Toyota Motor Company:

"We view this as an opportunity to reignite the midsize sedan market. I mean, why should SUVs get all the glory? After all this segment is still one of the largest in the industry."

18. Toyota logo on Camry

19. GAC opening

20. GAC GS7 unveil

21. SOUNDBITE (English) Zhang Fan, Vice President of GAC Engineering:

"The GS7 is a five seater entry-premium SUV that's designed with an impressive stance and focused on providing a comfortable driving experience."

22. SOUNDBITE (English) Zhang Fan, Vice President of GAC Engineering:

"The 680 gearbox and the realtime all-wheel drive system ensures the (inaudible) and minimal harshness in all kinds of road conditions."

23. Yu Jun, GAC General Manager on stage

24. SOUNDBITE (English) Yu Jun, GAC General Manager:

"GAC Motors is the first global auto brand in China. We are now building a world-class system for auto manufacturing, ensuring the world class-quality of GAC products."

25. GAC GE3 electric car unveil

26. GAC Enspirit unveil

FRANCE TOYOTA

SOURCE: AP TELEVISION

RESTRICTIONS: HORIZONS CLIENTS AND AP LIFESTYLE, HEALTH AND TECHNOLOGY CLIENTS ONLY

LENGTH: 1:34

SHOTLIST:

AP Television

Paris - 2/3 October 2014

1.Wide of Toyota C-HR concept car

2. SOUNDBITE: (English) Lance Scott, chef designer of C-HR (partly overlaid with video of Toyota C-HR concept car)

"Here we are showing the Toyota C-HR concept which is our design vision for a c-segment crossover vehicle. We really wanted to show something really dynamic and emotional in the segment. So, basically we wanted to show a strong, solid stance to a car. Something very dynamic, something very expressive for the segment. It is for a male consumer but someone who has a really kind of work hard, play hard lifestyle. We coined the phrase Valentino, It is a guy who really has an active lifestyle, he works hard and he wants to enjoy life. He wants a car that is really going to match to his lifestyle. He wants a car that he can drive to work in. Do all the things he has to do during the day, but when he goes out at night he can pull up to a nightclub and people will turn their heads and say 'wow - this guy has a great car."

3. SOUNDBITE: (English), Mark Vaughn, West Coast editor of Autoweek automobile magazine (partly overlaid with video of Toyota C-HR concept car)

"This is a an imagination, an idea of what the future of a c-class hybrid could be. It is very practical, but the exterior is kind of wacky, kind of goofy, kind of 'I wouldn't buy it.' But, that's what you do with concept, you really go, you push the edge you see where it goes and you see if people like it. So while you won't see this exact car you will see something sort of like it. When the production version comes out you will start to see cues that were on this car. And you will think back to 2014 and to this video and you'll say 'yeah - that guy was right."

4. Wide of Toyota C-HR concept car

LEAD IN :

Toyota has unveiled a new hybrid-powered crossover coupe concept at the Paris Motor Show.

STORYLINE:

The Toyota C-HR hybrid C-class is one of the most striking concept cars at the Paris Motor Show.

The Japanese car-maker's bold styling was turning heads and this is precisely what its designer Lance Scott was hoping for.

"We really wanted to show something very dynamic and very emotional in the segment. So basically we wanted to show a strong solid stance to a car, something really dynamic, something very expressive for the segment," he says.

Scott describes the fictional guy the designers were aiming to please.

"It is for a male consumer but someone who has a really kind of work hard, play hard lifestyle. We coined the phrase Valentino, It is a guy who really has an active lifestyle, he works hard and he wants to enjoy life. He wants a car that is really going to match to his lifestyle. He wants a car that he can drive to work in. Do all the things he has to do during the day, but when he goes out at night he can pull up to a nightclub and people will turn their heads and say 'wow - this guy has a great car."

But not every journalist is convinced by the car's looks.

Mark Vaughn, West Coast editor of Autoweek automobile magazine says: "This is an imagination, an idea of what the future of a C-class hybrid could be. It's very practical but the exterior is kind of wacky, kind of goofy, kind of I wouldn't buy it! But that's what you do with concepts, you really go, you push the edge and see where it goes and see how people like it."

Small SUVs, also known as crossovers, are the fastest-growing segment of the market in the U.S. while in Europe sales are expected to grow 40 percent this year after doubling in 2014 according to IHS Automotive.

The cars are built largely on car underpinnings so they manoeuvre like a car while getting gas mileage that's almost as good, and customers like the visibility provided by the high seating position.

====

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Cars that run on hydrogen and exhaust only water vapor are emerging to challenge electric vehicles as the world's transportation of the future.

At the Los Angeles Auto Show Wednesday, Honda and Hyundai automakers unveiled hydrogen fuel cell vehicles to be delivered to the general public as early as next spring.

Toyota promised a mass-produced fuel cell car by 2015 at the Tokyo car show earlier.

Hyundai Motor Co. will be the first to the mass market in the U.S. It unveiled a hydrogen-powered Tucson small SUV that will be leased to consumers for $499 per month for three years with $3,000 down.

Hydrogen cars are appealing because unlike electric vehicles, they have the range of a typical gasoline car and can be refueled quickly. Experts say the industry also has overcome safety and reliability concerns that have hindered distribution in the past.

But hydrogen cars still have a glaring downside � refueling stations are scarce, and costly to build.

Consumers can expect costs in line with some luxury models.

Hyundai is offering to pay the hydrogen and maintenance costs. The company will start leasing in the Los Angeles area, where most of the state's nine fueling stations are located. California lawmakers have allocated $100 million to build 100 more. Honda wouldn't reveal any pricing details.

Hydrogen cars, experts say, have an advantage over battery-powered electric cars because drivers don't have to worry about running out of electricity and having to wait hours for recharging.

Hydrogen fuel cells use a complex chemical process to separate electrons and protons in hydrogen gas molecules. The electrons power a car's electric motor, which turns the wheels.

Since the hydrogen isn't burned, there's no pollution. Instead, oxygen also is pumped into the system, and when it meets the hydrogen ions and electrons, that creates water and heat. The only byproduct is water.

A fuel cell produces only about one volt of electricity, so many are stacked to generate enough juice.

Toyota said its new fuel cell vehicle will go on sale in Japan in 2015 and within a year later in Europe and U.S.

Toyota's fuel cell car is a "concept" model called FCV that looks like a sleeker Prius gas-electric hybrid.

Honda, which has leased about two-dozen fuel cell cars since 2005, took the wraps off a futuristic-looking FCEV concept vehicle in Los Angeles.

Honda executives predict that it will take five years for the hydrogen refueling stations to reach significant numbers outside California, and up to 25 years to go nationwide.

But skeptics say hydrogen fueling stations are more expensive than electric car charging stations, partly because electricity is almost everywhere and new and safe ways for producing, storing and transferring

hydrogen will be needed.

AP TELEVISION

Wednesday, November 20, 2013

Los Angeles, California

1. Wide, convention floor at Los Angeles Auto Show

2. Wide, pan across cars covered with fabric waiting to be revealed

3. Wide, Chevrolet logo advertising new "Colorado" mid-size pickup truck

4. Medium, smoke and colored lights around new Subaru WRX, silky fabric slides off to unveil new car model in cherry red

5. Medium low, man peers in driver's side door of Subaru WRX

6. Wide, Honda stage with water and lights and concept car under wraps

7. Medium, screen above stage reads reads "Honda FCEV Concept"

8. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co.

"Today we want to focus on what we believe has the potential to become the ultimate solution to realizing ultra-low carbon mobility. And that is the fuel cell electric vehicle."

9. Wide, Iwamura speaks on stage in front of veiled concept car

10. Tight, rear bumper of concept car as Iwarmura walks in front

11. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co."The Honda FCEV concept!" (wide, fabric is whisked off car and music swells)

12. Wide, Honda sign on convention floor

13. Medium, woman tries to open door on concept car

14. Medium, man takes photo of car with cell phone

15. Tight, rear license plate pan up to Honda logo on rear bumper

16. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "Hydrogen fuel cells basically mix hydrogen and oxygen together, separate out the electrons and produce the electricity on board. In actuality, a hydrogen fuel cell car is an electric vehicle."

17. Tight, front of Honda concept car, zoom out to entire car

18. Tight, Honda insignia on front of car

19. Medium, photographer takes photo of car 20. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "The way Hyundai for instance tests its fuel cell tank? They light the car on fire. They've burnt up entire fuel cell vehicles to see what happens.

The pressure vent on the tank releases, the hydrogen goes up in a fan shape, it burns like a butane lighter, straight up in the air. And it dissipates in a couple of minutes."

21. Tight, curves on concept car, zoom out to entire car

22. Tight, Iwamura speaks to Japanese reporters

23. Medium pan, concept car

24. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "It's a more compact package and it's lighter than a big battery pack that you need for a plug-in electric vehicle."

25. Wide, audience waiting for Hyundai press conference

26. Medium, people at Hyundai presser

27. Wide, Hyundai Tucson ix35 hydrogen fuel cell compact SUV spinning slowly

28. Tight, Hyundai fuel cell vehicle spinning 29. Wide, Hyundai stage

30. SOUNDBITE (English) John Krafcik, President and CEO, Hyundai Motor America "You've got driving range of up to 300 miles. You can refuel them in just a few minutes. And there's endless choice in size and configuration.

That's because it's more space- and weight-efficient to multiply the number of fuel cells than it is to multiply the number of batteries."

31. Wide, Krafcik on stage

32. Medium, Hyundai Tucson compact SUV

33. Wide, Toyota display at convention

34. Tight, Toyota sign

35. Tight zoom out to medium, worker polishing Dodge Challenger anniversary edition

36. Medium, model in white dress and boots with Dodge Challenger

LEAD IN:

Eco-friendly rides and self-driving vehicles are stealing all the headlines at the annual Tokyo Motor Show in Japan.

Japanese auto makers Toyota, Honda and Lexus are all debuting new concept vehicles which embrace lower carbon technologies in comparison to traditional petrol engines.

STORY-LINE:

Automobiles are coming in all shapes and sizes at the Tokyo Motor Show in Japan, on Toyota's stand they're even glowing like something out of a sci-fi movie.

On home soil, Toyota President Akio Toyoda introduced a collection of concept cars accompanied by popular Japanese Major League baseball player, Ichiro Suzuki.

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive," says the baseball player.

"Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow' Toyota will show us."

The Toyota president took the opportunity to declare the company's intention to play a leading role in the auto industry, wowing drivers in the process.

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment," says Toyoda.

"'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

The key concept car Toyota is unveiling this year is this new generation fuel cell vehicle called the 'Toyota FCV Plus'.

The vehicle has the capability to generate electricity by using hydrogen stored outside the vehicle.

That way, the car can function not only as a vehicle but also be used as a sort of portable power plant.

The automaker also unveiled this lightweight sports car concept called the 'Toyota S-FR'. Weighing only 980kg, it's designed for nimble driving.

Hans Greimel, an auto journalist who specialises in Asia's auto industry, says this year's motor show features a range of eco-themed cars.

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here," he says.

"The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

Volkswagen representatives used their presentation at the motor show to again apologise for the company's recent emissions scandal.

Despite none of the affected vehicles being sold in Japan, the company acknowledged the problems have "damaged Japanese trust" in the brand.

They also used the event to present the company's new Tiguan GTE concept car to Asian audiences.

Previously unveiled at last month's Frankfurt Motor Show, the concept is an SUV which boasts hybrid drive technology.

Volkswagen's CEO of Passenger Cars, Herbert Diess, says the car starts in full electric mode which has a range of 50 kilometres that will cover most daily drives.

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module can contribute enough energy for an additional 1,000 kilometres per year," he says.

Honda claims their new Clarity Fuel Cell vehicle is the first production model to consolidate the fuel-cell power train under the vehicle's hood.

That means it allows spacious areas in the rest of the vehicle, something some previous fuel cell vehicles didn't deliver.

The Japanese automaker also showed the latest version of its NSX.

Originally introduced in 1990, the new version is a hybrid sports car which uses both petrol and electric power.

The NSX has been a popular sports car for the brand, many see this as a reflection of Honda's F1 race technology.

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car," says Takahiro Hachigo, the president and CEO of Honda Motor Co.

"This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

Nissan is showing off this 'Teatro for Dayz' concept car which boasts seats and surfaces that can be used to display videos and images. Passengers can enjoy playing games that surround them in the car.

The automaker's president and CEO, Carlos Ghosn, says the EV minicar resembles a digital gadget just as much a car.

Nissan also unveiled its other major concept called the 'IDS Concept', sharing its vision for future autonomous driving technology in the process.

This concept vehicle is loaded with laser scanners, a 360-degree camera setup, radar and computer technology that makes autonomous navigation possible.

Nissan plan to offer some autonomous driving features in its vehicles by the end of next year in Japan.

By 2018, the company says vehicles with the technology will be able to conduct lane changes on highways.

By 2020, such vehicles will be able to make their way through intersections on regular urban roads.

The IDS vehicle is also electric and can travel long distances on a single charge, also recharging quickly.

"I think it's empowering. It's empowering!" says Ghosn.

"When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off."

"If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great."

"That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

Lexus, Toyota's luxury car brand, is unveiling this stylish hybrid coupe concept called 'LF-FC'.

"We hope that with this design, drivers will experience a ride that is full of emotion and joy," says Lexus International President, Tokuo Fukuichi.

The original version was unveiled in 2012, but it's yet to go to market.

There was no confirmation given at this year's motor show whether the car will eventually be available commercially.

More than 70 different concept cars are being presented at this year's Tokyo Motor Show.

The event runs until 8 November.

LEAD IN:

Eco-friendly rides and self-driving vehicles are stealing all the headlines at the annual Tokyo Motor Show in Japan.

Japanese auto makers Toyota, Honda and Lexus are all debuting new concept vehicles which embrace lower carbon technologies in comparison to traditional petrol engines.

STORY-LINE:

Automobiles are coming in all shapes and sizes at the Tokyo Motor Show in Japan, on Toyota's stand they're even glowing like something out of a sci-fi movie.

On home soil, Toyota President Akio Toyoda introduced a collection of concept cars accompanied by popular Japanese Major League baseball player, Ichiro Suzuki.

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive," says the baseball player.

"Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow' Toyota will show us."

The Toyota president took the opportunity to declare the company's intention to play a leading role in the auto industry, wowing drivers in the process.

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment," says Toyoda.

"'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

The key concept car Toyota is unveiling this year is this new generation fuel cell vehicle called the 'Toyota FCV Plus'.

The vehicle has the capability to generate electricity by using hydrogen stored outside the vehicle.

That way, the car can function not only as a vehicle but also be used as a sort of portable power plant.

The automaker also unveiled this lightweight sports car concept called the 'Toyota S-FR'. Weighing only 980kg, it's designed for nimble driving.

Hans Greimel, an auto journalist who specialises in Asia's auto industry, says this year's motor show features a range of eco-themed cars.

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here," he says.

"The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

Volkswagen representatives used their presentation at the motor show to again apologise for the company's recent emissions scandal.

Despite none of the affected vehicles being sold in Japan, the company acknowledged the problems have "damaged Japanese trust" in the brand.

They also used the event to present the company's new Tiguan GTE concept car to Asian audiences.

Previously unveiled at last month's Frankfurt Motor Show, the concept is an SUV which boasts hybrid drive technology.

Volkswagen's CEO of Passenger Cars, Herbert Diess, says the car starts in full electric mode which has a range of 50 kilometres that will cover most daily drives.

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module can contribute enough energy for an additional 1,000 kilometres per year," he says.

Honda claims their new Clarity Fuel Cell vehicle is the first production model to consolidate the fuel-cell power train under the vehicle's hood.

That means it allows spacious areas in the rest of the vehicle, something some previous fuel cell vehicles didn't deliver.

The Japanese automaker also showed the latest version of its NSX.

Originally introduced in 1990, the new version is a hybrid sports car which uses both petrol and electric power.

The NSX has been a popular sports car for the brand, many see this as a reflection of Honda's F1 race technology.

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car," says Takahiro Hachigo, the president and CEO of Honda Motor Co.

"This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

Nissan is showing off this 'Teatro for Dayz' concept car which boasts seats and surfaces that can be used to display videos and images. Passengers can enjoy playing games that surround them in the car.

The automaker's president and CEO, Carlos Ghosn, says the EV minicar resembles a digital gadget just as much a car.

Nissan also unveiled its other major concept called the 'IDS Concept', sharing its vision for future autonomous driving technology in the process.

This concept vehicle is loaded with laser scanners, a 360-degree camera setup, radar and computer technology that makes autonomous navigation possible.

Nissan plan to offer some autonomous driving features in its vehicles by the end of next year in Japan.

By 2018, the company says vehicles with the technology will be able to conduct lane changes on highways.

By 2020, such vehicles will be able to make their way through intersections on regular urban roads.

The IDS vehicle is also electric and can travel long distances on a single charge, also recharging quickly.

"I think it's empowering. It's empowering!" says Ghosn.

"When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off."

"If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great."

"That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

Lexus, Toyota's luxury car brand, is unveiling this stylish hybrid coupe concept called 'LF-FC'.

"We hope that with this design, drivers will experience a ride that is full of emotion and joy," says Lexus International President, Tokuo Fukuichi.

The original version was unveiled in 2012, but it's yet to go to market.

There was no confirmation given at this year's motor show whether the car will eventually be available commercially.

More than 70 different concept cars are being presented at this year's Tokyo Motor Show.

The event runs until 8 November.

AP TELEVISION

Tokyo, Japan - 28 October 2015

1. Close of wheel of Toyota Motor Corp.'s concept car "FCV plus" on show at Tokyo Motor Show

2. Wide of FCV plus

3. Close of glowing ring on FCV plus

4. Wide of Toyota's world and Japan premiere vehicles on display

5. Close of Toyota's world and Japan premiere vehicle "SFR"

6. Wide of Ichiro Suzuki, American Major League Baseball Player, and Akio Toyoda, President and CEO of Toyota Motor Co., shaking hands onstage

7. Close of Suzuki and Toyoda onstage

8. SOUNDBITE: (Japanese) Ichiro Suzuki, American Major League Baseball Player:

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive. Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow" Toyota will show us."

9. SOUNDBITE: (Japanese/English) Akio Toyoda, President and CEO of Toyota Motor Co.:

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment. 'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

10. Various of Hans Greimel, Automotive News, Asia Editor, looking at car at Tokyo Motor Show

11. SOUNDBITE: (English) Hans Greimel, Automotive News, Asia Editor:

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here. The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

12. Wide of Sven Stein, Representative Director, Volkswagen Group Japan (left) and Herbert Diess, Volkswagen's CEO Passenger Cars brand (right) unveiling Tiguan GTE concept car with solar roof

13. SOUNDBITE: (English) Herbert Diess, Volkswagen's CEO Passenger Cars brand:

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module that can contribute enough energy for an additional 1,000 kilometres per year."

14. Wide of Diess standing in front of concept car while detailing safety features

UPSOUND: (English) "And it is precisely this type of progress that makes the Tiguan a Volkswagen."

15. Various of Stein and Diess posing for photographs next to Tiguan GTE concept car

16. Various of Honda's concept car "Clarity"

17. Wide of Takahiro Hachigo, President and CEO of Honda Motor Co., walking onstage

18. SOUNDBITE: (Japanese) Takahiro Hachigo, President and CEO of Honda Motor Co.:

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car. This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

19. Various of Honda's NSX

20. Close of Nissan's concept car "Teatro for Dayz"

21. Wide of Nissan Teatro

22. Close of car dashboard

23. Close of dashboard graphics

24. Wide of Nissan Teatro interior with doors wide open showing LED panels changing designs of interior

25. Wide of Carlos Ghosn, President and CEO of Nissan Motor Co., speaking onstage at presentation

26. SOUNDBITE: (English) Carlos Ghosn, President and CEO of Nissan Motor Co.:

"Above all, they want a car to be a versatile tool for self-expression and connecting with friends just like a smart phone."

27. Wide of Nissan's "IDS" autonomous car

28. Pull out of Nissan's "IDS"

29. SOUNDBITE: (English) Carlos Ghosn, President and CEO of Nissan Motor Co.:

"I think it's empowering. It's empowering! When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off. If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great. That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

30. Wide of Lexus's world premiere vehicle LF-FC driving onstage

31. Pan left from photographer to car

32. Pull focus of Lexus logo

33. Wide of Lexus's world premiere vehicle LF-FC

34. Close of LF-FC rear

35. Close of markings, reading (English): 'Fuel Cell' on LF-FC

36. SOUNDBITE: (Japanese) Tokuo Fukuichi, Lexus International President:

"We hope that with this design, drivers will experience a ride that is full of emotion and joy."

37. Tilt down to Tokyo Motor Show floor

38. Wide of motor show floor

39. Long shot of visitors walking through motor show

LEAD IN:

Eco-friendly rides and self-driving vehicles are stealing all the headlines at the annual Tokyo Motor Show in Japan.

Japanese auto makers Toyota, Honda and Lexus are all debuting new concept vehicles which embrace lower carbon technologies in comparison to traditional petrol engines.

STORY-LINE:

Automobiles are coming in all shapes and sizes at the Tokyo Motor Show in Japan, on Toyota's stand they're even glowing like something out of a sci-fi movie.

On home soil, Toyota President Akio Toyoda introduced a collection of concept cars accompanied by popular Japanese Major League baseball player, Ichiro Suzuki.

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive," says the baseball player.

"Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow' Toyota will show us."

The Toyota president took the opportunity to declare the company's intention to play a leading role in the auto industry, wowing drivers in the process.

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment," says Toyoda.

"'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

The key concept car Toyota is unveiling this year is this new generation fuel cell vehicle called the 'Toyota FCV Plus'.

The vehicle has the capability to generate electricity by using hydrogen stored outside the vehicle.

That way, the car can function not only as a vehicle but also be used as a sort of portable power plant.

The automaker also unveiled this lightweight sports car concept called the 'Toyota S-FR'. Weighing only 980kg, it's designed for nimble driving.

Hans Greimel, an auto journalist who specialises in Asia's auto industry, says this year's motor show features a range of eco-themed cars.

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here," he says.

"The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

Volkswagen representatives used their presentation at the motor show to again apologise for the company's recent emissions scandal.

Despite none of the affected vehicles being sold in Japan, the company acknowledged the problems have "damaged Japanese trust" in the brand.

They also used the event to present the company's new Tiguan GTE concept car to Asian audiences.

Previously unveiled at last month's Frankfurt Motor Show, the concept is an SUV which boasts hybrid drive technology.

Volkswagen's CEO of Passenger Cars, Herbert Diess, says the car starts in full electric mode which has a range of 50 kilometres that will cover most daily drives.

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module can contribute enough energy for an additional 1,000 kilometres per year," he says.

Honda claims their new Clarity Fuel Cell vehicle is the first production model to consolidate the fuel-cell power train under the vehicle's hood.

That means it allows spacious areas in the rest of the vehicle, something some previous fuel cell vehicles didn't deliver.

The Japanese automaker also showed the latest version of its NSX.

Originally introduced in 1990, the new version is a hybrid sports car which uses both petrol and electric power.

The NSX has been a popular sports car for the brand, many see this as a reflection of Honda's F1 race technology.

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car," says Takahiro Hachigo, the president and CEO of Honda Motor Co.

"This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

Nissan is showing off this 'Teatro for Dayz' concept car which boasts seats and surfaces that can be used to display videos and images. Passengers can enjoy playing games that surround them in the car.

The automaker's president and CEO, Carlos Ghosn, says the EV minicar resembles a digital gadget just as much a car.

Nissan also unveiled its other major concept called the 'IDS Concept', sharing its vision for future autonomous driving technology in the process.

This concept vehicle is loaded with laser scanners, a 360-degree camera setup, radar and computer technology that makes autonomous navigation possible.

Nissan plan to offer some autonomous driving features in its vehicles by the end of next year in Japan.

By 2018, the company says vehicles with the technology will be able to conduct lane changes on highways.

By 2020, such vehicles will be able to make their way through intersections on regular urban roads.

The IDS vehicle is also electric and can travel long distances on a single charge, also recharging quickly.

"I think it's empowering. It's empowering!" says Ghosn.

"When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off."

"If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great."

"That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

Lexus, Toyota's luxury car brand, is unveiling this stylish hybrid coupe concept called 'LF-FC'.

"We hope that with this design, drivers will experience a ride that is full of emotion and joy," says Lexus International President, Tokuo Fukuichi.

The original version was unveiled in 2012, but it's yet to go to market.

There was no confirmation given at this year's motor show whether the car will eventually be available commercially.

More than 70 different concept cars are being presented at this year's Tokyo Motor Show.

The event runs until 8 November.

LEAD IN:

Eco-friendly rides and self-driving vehicles are stealing all the headlines at the annual Tokyo Motor Show in Japan.

Japanese auto makers Toyota, Honda and Lexus are all debuting new concept vehicles which embrace lower carbon technologies in comparison to traditional petrol engines.

STORY-LINE:

Automobiles are coming in all shapes and sizes at the Tokyo Motor Show in Japan, on Toyota's stand they're even glowing like something out of a sci-fi movie.

On home soil, Toyota President Akio Toyoda introduced a collection of concept cars accompanied by popular Japanese Major League baseball player, Ichiro Suzuki.

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive," says the baseball player.

"Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow' Toyota will show us."

The Toyota president took the opportunity to declare the company's intention to play a leading role in the auto industry, wowing drivers in the process.

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment," says Toyoda.

"'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

The key concept car Toyota is unveiling this year is this new generation fuel cell vehicle called the 'Toyota FCV Plus'.

The vehicle has the capability to generate electricity by using hydrogen stored outside the vehicle.

That way, the car can function not only as a vehicle but also be used as a sort of portable power plant.

The automaker also unveiled this lightweight sports car concept called the 'Toyota S-FR'. Weighing only 980kg, it's designed for nimble driving.

Hans Greimel, an auto journalist who specialises in Asia's auto industry, says this year's motor show features a range of eco-themed cars.

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here," he says.

"The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

Volkswagen representatives used their presentation at the motor show to again apologise for the company's recent emissions scandal.

Despite none of the affected vehicles being sold in Japan, the company acknowledged the problems have "damaged Japanese trust" in the brand.

They also used the event to present the company's new Tiguan GTE concept car to Asian audiences.

Previously unveiled at last month's Frankfurt Motor Show, the concept is an SUV which boasts hybrid drive technology.

Volkswagen's CEO of Passenger Cars, Herbert Diess, says the car starts in full electric mode which has a range of 50 kilometres that will cover most daily drives.

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module can contribute enough energy for an additional 1,000 kilometres per year," he says.

Honda claims their new Clarity Fuel Cell vehicle is the first production model to consolidate the fuel-cell power train under the vehicle's hood.

That means it allows spacious areas in the rest of the vehicle, something some previous fuel cell vehicles didn't deliver.

The Japanese automaker also showed the latest version of its NSX.

Originally introduced in 1990, the new version is a hybrid sports car which uses both petrol and electric power.

The NSX has been a popular sports car for the brand, many see this as a reflection of Honda's F1 race technology.

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car," says Takahiro Hachigo, the president and CEO of Honda Motor Co.

"This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

Nissan is showing off this 'Teatro for Dayz' concept car which boasts seats and surfaces that can be used to display videos and images. Passengers can enjoy playing games that surround them in the car.

The automaker's president and CEO, Carlos Ghosn, says the EV minicar resembles a digital gadget just as much a car.

Nissan also unveiled its other major concept called the 'IDS Concept', sharing its vision for future autonomous driving technology in the process.

This concept vehicle is loaded with laser scanners, a 360-degree camera setup, radar and computer technology that makes autonomous navigation possible.

Nissan plan to offer some autonomous driving features in its vehicles by the end of next year in Japan.

By 2018, the company says vehicles with the technology will be able to conduct lane changes on highways.

By 2020, such vehicles will be able to make their way through intersections on regular urban roads.

The IDS vehicle is also electric and can travel long distances on a single charge, also recharging quickly.

"I think it's empowering. It's empowering!" says Ghosn.

"When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off."

"If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great."

"That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

Lexus, Toyota's luxury car brand, is unveiling this stylish hybrid coupe concept called 'LF-FC'.

"We hope that with this design, drivers will experience a ride that is full of emotion and joy," says Lexus International President, Tokuo Fukuichi.

The original version was unveiled in 2012, but it's yet to go to market.

There was no confirmation given at this year's motor show whether the car will eventually be available commercially.

More than 70 different concept cars are being presented at this year's Tokyo Motor Show.

The event runs until 8 November.

AP TELEVISION

Tokyo, Japan - 28 October 2015

1. Close of wheel of Toyota Motor Corp.'s concept car "FCV plus" on show at Tokyo Motor Show

2. Wide of FCV plus

3. Close of glowing ring on FCV plus

4. Wide of Toyota's world and Japan premiere vehicles on display

5. Close of Toyota's world and Japan premiere vehicle "SFR"

6. Wide of Ichiro Suzuki, American Major League Baseball Player, and Akio Toyoda, President and CEO of Toyota Motor Co., shaking hands onstage

7. Close of Suzuki and Toyoda onstage

8. SOUNDBITE: (Japanese) Ichiro Suzuki, American Major League Baseball Player:

"It is truly tough to compete in a global field. We need to meet many new challenges in order to survive. Those are the thoughts when I am standing at the batter's box. I am curious to what sort of 'wow" Toyota will show us."

9. SOUNDBITE: (Japanese/English) Akio Toyoda, President and CEO of Toyota Motor Co.:

"Toyota will produce better and better cars and will make an effort towards realising an enjoyable mobility environment. 'What wows you' is to be brave and meet the challenge. We will always continue to stand in the batter's box to meet the challenges in the future. Let's do it together!"

10. Various of Hans Greimel, Automotive News, Asia Editor, looking at car at Tokyo Motor Show

11. SOUNDBITE: (English) Hans Greimel, Automotive News, Asia Editor:

"At this year's Tokyo Motor Show, you're going to see a lot of activities from Japanese makers in particular on their home turf coming out with new kinds of green cars, new environmentally friendly cars - everything from fuel cells, you'll have those from Honda and from Toyota, to electric vehicles which is just about represented by just about everybody here. The other trend you're gonna see is autonomous driving trend, self-driving cars. All of the automakers are gonna have some kind of version of their vision for where that kind of self-driving car technology will go. And that's gonna be a centrepiece of the presentations here."

12. Wide of Sven Stein, Representative Director, Volkswagen Group Japan (left) and Herbert Diess, Volkswagen's CEO Passenger Cars brand (right) unveiling Tiguan GTE concept car with solar roof

13. SOUNDBITE: (English) Herbert Diess, Volkswagen's CEO Passenger Cars brand:

"Depending on the amount of sunshine, it can be driven even further. That is because a solar module that can contribute enough energy for an additional 1,000 kilometres per year."

14. Wide of Diess standing in front of concept car while detailing safety features

UPSOUND: (English) "And it is precisely this type of progress that makes the Tiguan a Volkswagen."

15. Various of Stein and Diess posing for photographs next to Tiguan GTE concept car

16. Various of Honda's concept car "Clarity"

17. Wide of Takahiro Hachigo, President and CEO of Honda Motor Co., walking onstage

18. SOUNDBITE: (Japanese) Takahiro Hachigo, President and CEO of Honda Motor Co.:

"This new NSX boasts the light weight body frame and with newly-developed twin-turbocharged V6 engines installed in the middle part of the car. This is a super sports car equipped with a three-motor hybrid system so that it can meet both demands, the fun of driving and good fuel mileage."

19. Various of Honda's NSX

20. Close of Nissan's concept car "Teatro for Dayz"

21. Wide of Nissan Teatro

22. Close of car dashboard

23. Close of dashboard graphics

24. Wide of Nissan Teatro interior with doors wide open showing LED panels changing designs of interior

25. Wide of Carlos Ghosn, President and CEO of Nissan Motor Co., speaking onstage at presentation

26. SOUNDBITE: (English) Carlos Ghosn, President and CEO of Nissan Motor Co.:

"Above all, they want a car to be a versatile tool for self-expression and connecting with friends just like a smart phone."

27. Wide of Nissan's "IDS" autonomous car

28. Pull out of Nissan's "IDS"

29. SOUNDBITE: (English) Carlos Ghosn, President and CEO of Nissan Motor Co.:

"I think it's empowering. It's empowering! When you're in an autonomous car, it's empowering because you switch on, you switch off. If you want to drive, you switch it off. If you don't want to drive, you're in the city, you're in a traffic jam, you receive a phone call, you need to have a conversation with somebody near you, you switch it on. It's empowering. I think that's great. That's why young people are going to love it, senior people are going to love it, families are going to love it, because it's going to give you more freedom to do whatever you want."

30. Wide of Lexus's world premiere vehicle LF-FC driving onstage

31. Pan left from photographer to car

32. Pull focus of Lexus logo

33. Wide of Lexus's world premiere vehicle LF-FC

34. Close of LF-FC rear

35. Close of markings, reading (English): 'Fuel Cell' on LF-FC

36. SOUNDBITE: (Japanese) Tokuo Fukuichi, Lexus International President:

"We hope that with this design, drivers will experience a ride that is full of emotion and joy."

37. Tilt down to Tokyo Motor Show floor

38. Wide of motor show floor

39. Long shot of visitors walking through motor show

Green cars rolled into the spotlight at the Tokyo auto show on Wednesday as Japan's automakers look to fuel efficient technology to reinvigorate growth after tough times.

The Tokyo Motor Show previewed for media ahead of its opening to the public on Saturday.

The show has been scaling back in recent years, underlining the waning importance of Japan as a global auto market.

Automakers are increasingly looking to China, India and other markets with growth potential more than Japan, which has made competition stiff.

"The time when an automaker could focus only on the vehicle is over. Look at the concept cars here today," said Nissan Motor Co CEO Carlos Ghosn, adding that today's cars should be "viable transport solutions for tomorrow's digitally connected urban societies where smart houses and smart communities support zero emission mobility."

Very few US and European car companies featured at the show, and so, with the Japanese being the stars, the focus was on ecological technology, such as plug-in hybrids and electric cars.

Toyota President Akio Toyoda became emotional as he talked of the the country's tough challenges after the March 11 earthquake and tsunami in northeastern Japan.

Japanese automakers, including Toyota Motor Corp., were forced to scale back production as supply chains in northeastern Japan were damaged.

Toyoda promised that Toyota would "not turn its back" on the earthquake damaged regions, nor on Toyota plants in flood-ravaged Thailand.

"Toyota will work together with people in these regions and aims to be the driving force of their restoration and reconstruction," Toyoda said.

Toyota's display at the motor show featured the plug-in version of its Prius hybrid.

More than 3.4 (m) million Toyota hybrids have been sold worldwide so far, and the company is hoping Prius plug-in sales will reach 60-thousand per year globally.

Nissan Motor Co. had an updated version of its futuristic-looking electric car called Pivo 3, which can automatically drive itself, find parking spaces, and swerve around in almost a complete circle.

Nissan also showed concept cars such as the AC-X plug-in hybrid, EV-STER electric roadster convertible, and a tiny electric car called Micro Commuter Concept.

Honda displayed a portable battery that is small enough to be carried inside electric cars and plug-ins, and even on small electric scooters.

However, even with the green innovations, Koji Endo, auto analyst with Advanced Research Japan, says that Japanese automakers are still struggling.

"The car industry in Japan is still in really big trouble. And many of the car makers including Toyota, Honda - they are struggling in making money," he said.

Tokyo Motor show opens to the public on Saturday 3 December and runs until 11 December.

1. Tracking shot of Nissan "Pivo3", pan to Carlos Ghosn, President and CEO of Nissan Motor Company walking onto stage, AUDIO: presentation music

2. SOUNDBITE: (English) Carlos Ghosn, President and CEO of Nissan Motor Co:

"The time when an automaker could focus only on the vehicle is over. Look at the concept cars here today. These are not exercises in design fantasy but viable transport solutions for tomorrow's digitally connected urban societies where smart houses and smart communities support zero emission mobility."

3. Various of unveiling of the newest plug-in hybrid "Prius PHV", AUDIO: presentation music

4. Wide of President of Toyota Motor Corp, Akio Toyoda, appearing on stage

5. SOUNDBITE: (Japanese) Akio Toyoda, President of Toyota Motor Corp:

"Through manufacturing, we aim to envision the future together with our communities. Toyota will not turn its back on Tohoku nor Thailand. Rather, Toyota will work together with people in these regions and aims to be the driving force of their restoration and reconstruction."

6. Pull focus of Toyota emblem on car

7. Various of Toyota "FCV-R" (Fuel Cell Vehicle)

8. Cutaway audience

9. Various of Honda's "Micro Commuter Concept" car

10. Set up of auto analyst Koji Endo looking at cars

11. SOUNDBITE: (English) Koji Endo, auto analyst, Advanced Research Japan:

"The car industry in Japan is still in really big trouble. And many of the car makers including Toyota, Honda - they are struggling in making money. Actually Toyota and Honda are not making any money in the automotive division, partly because of the Tohoku earthquake and partly because of the flood situation in Thailand. But more importantly, strong yen, relatively weak economy here, slowing down Chinese market, and the US market is still kind of struggling, so to speak."

12. Logos of various automakers

13. Various of people attending the auto show

LEADIN

Concept cars are back in vogue at the 2013 Tokyo Motor Show, with Japanese manufacturers unveiling electric vehicles in numbers that haven't been seen since the pre-crisis years.

Large areas of the show are dedicated to futuristic designs, reflecting the industry's attempts to appeal to consumers both through style and technology.

STORYLINE:

The experts here say things are starting to look up again - starting with this triangular-shaped vehicle with doors that open like wings.

It's Nissan's all-electric "BladeGlider," a three-seater vehicle that is designed with aerodynamics in mind and is powered by a lithium ion battery.

Nissan's President and CEO Carlos Ghosn was on hand at the 2013 Tokyo Motor Show to explain the idea behind the concept car.

"The Blade Glider that you see behind me which is a triangular car . . . and this is a shape which is not possible if you are using a normal combustion engine. It is possible only because we have two in-wheel motors moving the car and this allows you a lot of freedom into positioning the driver in the middle of the car and having it triangular and 360 degrees vision and everything which goes with it. This is not only a concept but it is something which precludes the fact that Nissan is going to be extremely innovative thanks to the electric vehicle architecture. Extremely innovative in terms of shape of cars to come."

Nissan is also unveiling the IDx Nismo and IDx Freeflow concept vehicles at the show.

But what is the point of futuristic concept cars when so few come to the market ?

Ghosn explains that they provoke a reaction and act as a platform to try out new ideas.

"The concept cars are here to test. They are here to have a reaction. To have a reaction from our public from our consumers whether they are visiting the motor show or whether they're reacting on the social media. They see the product, they see the concept, they like they don't like, they comment and this is very helpful for us because it's going to trigger or more development around this concept or dropping the concept depending on this. So that's why you see from time to time concept cars that never transform into normal cars or marketable cars but on the contrary a lot of new cars, innovative cars, coming out of the concept car which has been very successful." he says.

One of Toyota's concept cars is this sleek Fun Vehicle 2 (FV2), which does away with the conventional steering wheel and is controlled by the driver's body movements instead.

The scooter-like vehicle interacts with the driver without the use of the conventional steering wheel or brake pedals.

The driver controls the car with body movement leaning to one side to make it turn in a manner that resembles the personal mobility vehicle, the Toyota Winglet.

Takeo Moriai, Project Manager at Toyota Motor Corporation, says that steering it is child's play.

"Our concept was to create a vehicle that intuitively interacted with the driver. These days there are many smartphones and new game consoles that interact with users in different ways but cars still rely on steering wheels and brake pedals. If one can steers a vehicle by just moving their body then even children would be able to use it and driving would be more fun and that's why we wanted to build this car."

Moriai adds that drivers will be able to watch the information screen and the road at the same time: "The front screen will display your destination without obstructing the view of the road in front of you. The area of the screen that does this is still small and one of the things we'll be doing next, is to enlarge it."

Toyota's other headline grabbing concept car is the more conventional looking Fuel Cell concept car.

Nothing is conventional about this car under the hood though.

It has a motor powered by fuel cells which give it an autonomy of between 500-700km (310 - 435 miles) and it can be recharged in just 3 minutes.

Toyota designers explain that the heat generated by the motor is so great that it requires large amounts of air for cooling and this explains the large grill at the front of the car.

Daihatsu, renowned for its smaller car models, is showing off a series of concept kei-cars (or k-cars) popular in the Japanese market with the intention to revive a sector that is normally just known for being economical.

Their new models ranged from models with exceptionally high roofs that offered extra space to the more sporty KOPEN models with panels so easily detachable and replaceable that you can even change the colour of the whole car in minutes.

The level of activity and buzz surrounding this year's motor show hasn't been seen for many years.

Hans Griemel of Automotive News, says that Japanese manufacturers are back in full force: "This year things are back to normal and we have the Japanese back in full force. Lots of concepts here. The stands are bristling with concept vehicles and we need these concept vehicles to kind of show that yes we are thinking again about the future, we are thinking about expansion, we're thinking about growth, and these concept vehicles really underline that push forward by the Japanese".

To whet appetites, automakers are making high-performance, luxury electric versions that give up little or nothing in performance.

BMW's i8 is a hybrid sports car that uses carbon-fibre parts to save weight so it can accelerate from 0 to 62 mph (0-100 kph) in just 4.5 seconds.

While major US manufacturers are notably missing at this year's show, European manufacturers are present in force with many familiar names from Volvo to Audi, and from BMW to Mercedes all present with large booths.

Even if Japan represents still a relatively small market for many of these companies, many brands have had considerable success especially at the high end of the market spectrum.

Testament to this is BMW's decision to have the worldwide premiere of their 4 Series Cabriolet models here this year.

Some other European manufacturers such as Porsche and Mercedes Benz also have some new releases in Japan.

The luxury market has seen a move away from the excesses of past years and now even premium consumers want to be seen to be environmentally conscious, says BMW Japan's President Alan Harris.

"People are not looking for the excesses of the past. They still want premium but their ideas of premium have changed and they want to have the best of both worlds. They want to be seen to be environmentally conscious and let's say 'green' in some ways but they still want to retain those luxury dynamic premium qualities that they now from the past, especially with a brand like BMW".

After some disappointing years, the 2013 Motor Show seems to be largely reflecting the optimism there is in Japan's much touted economic revival and points to a future that's greener, more efficient and more fun.

Over 400 foreign and domestic vehicles are on display at the biennial Tokyo Motor Show, which hosts over 30 Japanese and foreign automakers as well as dozens of parts makers and industry related exhibitors.

The Tokyo Motor Show opens to the public on Saturday November 23rd and runs until Sunday December 1st.

Tokyo, Japan - 20 November 2013

1. Front shot of Nissan's EV concept car, the Blade Glider with the doors opening automatically.

2. Right to left pan of the Blade Glider with doors open.

3. Shot of interior of Blade Glider

4. Shot of the rear of the Blade Glider

5. Shot of Carlos Ghosn, CEO of Nissan Motor Co.,Ltd. standing nearby the Blade Glider.

6. SOUNDBITE (English) Carlos Ghosn, CEO of Nissan Motor Co.,Ltd.

"The Blade Glider that you see behind me which is a triangular car . . . and this is a shape which is not possible if you are using a normal combustion engine. It is possible only because we have two in-wheel motors moving the car and this allows you a lot of freedom into positioning the driver in the middle of the car and having it triangular and 360 degrees vision and everything which goes with it. This is not only a concept but it is something which precludes the fact that Nissan is going to be extremely innovative thanks to the electric vehicle architecture. Extremely innovative in terms of shape of cars to come."

7. Ghosn on stage during Nissan's presentation

8. Shot of two more Nissan concept cars (the IDx Freeflow and the IDx NISMO", developed under the brand "Co-creation for young people".

9. SOUNDBITE (English) Carlos Ghosn, CEO of Nissan Motor Co.,Ltd.

"The concept cars are here to test. They are here to have a reaction. To have a reaction from our public from our consumers whether they are visiting the motor show or whether they're reacting on the social media. They see the product, they see the concept, they like they don't like, they comment and this is very helpful for us because it's going to trigger or more development around this concept or dropping the concept depending on this. So that's why you see from time to time concept cars that never transform into normal cars or marketable cars but on the contrary a lot of new cars, innovative cars, coming out of the concept car which has been very successful."

10. Side shot of the Toyota FV2 concept vehicle.

11. Shot from the rear of the FV2 as Takeo Moriai, Project Manager at Toyota, approaches the vehicle and touches it to open it.

12. Moriai demonstrates how the FV2 is controlled by body movement.

13. Front shot Moriai demonstrates how the FV2 is controlled by body movement.

14. SOUNDBITE (Japanese) Takeo Moriai, Project Manager at Toyota Motor Corporation

"Our concept was to create a vehicle that intuitively interacted with the driver. These days there are many smartphones and new game consoles that interact with users in different ways but cars still rely on steering wheels and brake pedals. If one can steers a vehicle by just moving their body then even children would be able to use it and driving would be more fun and that's why we wanted to build this car."

15. Shot from the rear of the FV2

16. Shot of Moriai explaining about the technology of the front screen.

17. SOUNDBITE (Japanese) Takeo Moriai, Project Manager at Toyota Motor Corporation

"The front screen will display your destination without obstructing the view of the road in front of you. The area of the screen that does this is still small and one of the things we'll be doing next, is to enlarge it."

18. FV2 closing

19. Cutaway - Toyota Newly released Fuel Cell Concept car.

20. Cutaway - Daihatsu concept vehicle

21. Cutaway - Daihatsu concept vehicle called Deca Deca

22. Cutaway - Models demonstrate how to remove panels from the KOPEN Daihatsu concept car.

23. Cutaway - Model removing side panel of KOPEN concept car.

24. Cutaway - Model replacing the hood of a KOPEN concept car with one of a different colour.

25. SOUNDBITE (English) Hans Greimel, Asia Editor for Automotive News

"This year things are back to normal and we have the Japanese back in full force. Lots of concepts here. The stands are bristling with concept vehicles and we need these concept vehicles to kind of show that yes we are thinking again about the future, we are thinking about expansion, we're thinking about growth, and these concept vehicles really underline that push forward by the Japanese".

26. Front shot of the BMW i8 - concept car

27. Left to right pan of the BMW i8 concept car

28. Front shot of the BMW4 series Cabriolet - World Premiere

29. Interior of the BMW4 series Cabriolet

30. Rear shot of the BMW4 series Cabriolet

31. SOUNDBITE (English) Alan Harris, President of BMW Japan

"People are not looking for the excesses of the past. They still want premium but their ideas of premium have changed and they want to have the best of both worlds. They want to be seen to be environmentally conscious and let's say 'green' in some ways but they still want to retain those luxury dynamic premium qualities that they now from the past, especially with a brand like BMW".

32. Toyota concept vehicle demonstration at the Toyota booth.

SHOTLIST

London - November 27, 2008

1. Mid sign reading Japan Car - Designs For The Crowded Globe

2. Wide sign reading Japan Car - Designs For The Crowded Globe and people walking in front

3. Wide Nissan Pivo 2 revolving

4. Mid Nissan Pivo 2 revolving

5. SOUNDBITE (English) Eva Ng Kon Tia, Communications Associate, Nissan:

"Pivo2 is a concept car and it has been developed by Nissan based on market research that showed a lot of people have experienced difficulty with parallel parking, parking in general. So this car is revolutionary because the cabin rotates 360 degrees, so it allows you just to rotate the cabin, the wheels rotate as well and you just go straight through the parking. It's also an electric vehicle, so Pivo2 has been developed to have independence of 120 kilometres, so you can be health conscious and you know, saving the environment conscious."

6. Close Nissan Pivo 2 revolving

7. Pull out Nissan Pivo 2 revolving

8. Close Nissan Pivo 2 revolving

9. Wide Honda Insight

10. Set up shot Shigeru Ban, Architect

11. SOUNDBITE (English) Shigeru Ban, Architect:

"In Europe especially the car is a purely transportation means to go from one place to one place as quickly as possible. But the Japanese design is not simply the transportation means but also that it is the extension of your house or your room because our living space is a lot smaller so young people try to escape from parents so they use the car as an extension of your house or room. So that is also very different and also some of the cars that you see here it's like a Japanese traditional house. If you open up all the sliding doors you connect the inside and outside. Very flexible - that is a very particular design of the Japanese car."

12. Wide Toyota Plug in HV (Hybrid Vehicle)

13. Various plug in to recharge car battery

14. SOUNDBITE (English) Andrew Nahum, Principle Curator of Technology and Engineering, Science Museum:

"This is the Honda Insight, one of the environmentally responsive cars in the exhibition. Like the Toyota Prius, that everyone has heard of, it uses a petrol engine to or gasoline engine to drive a dynamo, and also charge a battery. And the car can switch intelligently from running on battery power or on petrol engine power if you like, depending on circumstance. The great advantage of the system is it mean that the engine is running at peak efficiency all the time whenever it's on."

15. Pan Honda Insight

16. Pull focus Honda Insight light

17. SOUNDBITE (English) Andrew Nahum, Principle Curator of Technology and Engineering:

"The cars in the exhibition are pointing to a future where the overt styling cues that suggest power, speed and in a way it can be seen as an incitement to aggression disappear in favour of more cubic cars where - if you like - are designed from the inside out. What's important in those cars is that the living space that you inhabit not, if you like, the impression it gives to the neighbours. So they are looking to a future which is much more collaborative, more gentle and where cars have to co-operate more in order for you to get around and get your journey done on time."

18. Pan Daihatsu Tanto to Toyota IQ

19. Wide Toyota bB

20. Tilt up Toyota bB

21. Pan Toyota bB rear light

22. Wide Toyota i-REAL

23. Mid Toyota i-REAL

24. Tilt up Toyota i-REAL

25. Tilt down interior entrance area Science Museum

26. Wide exterior Science Museum

LEAD IN:

It's a question that many economists and designers are asking themselves at the moment: "what will the future of the car industry look like?".

And for some at London's Science Museum the answer could lie in Japan.

STORYLINE:

Is this the vision of the future?

Nissan think so. This environmentally friendly electric car embodies - they say - cutting edge technologies and user-friendly innovations to create an unique car-driver relationship.

The centre piece of Pivo 2's design is its revolving three-person cabin which rotates 360 degrees.

It also also has unique facial and voice-recognition software in the form of a small robot that detects the mood of the driver which could have an impact on driver behaviour like road rage and sleepiness.

Eva Ng Kon Tia is a representative from Nissan.

She says that the Pivo 2 was designed based on market research which revealed that many people have trouble parallel parking.

In addition, she adds that being an electric car it is environmentally friendly.

The Japan Car exhibition also focuses on compact and environmentally friendly cars, showing how Japanese car design reflects the spirit of Japanese culture.

Shigeru Ban is a Japanese architect and one of the organisers of the exhibition.

He says that Japanese car design is more than just about transportation.

He explains that the car is seen as another form of living space because Japan is so crowded.

Environmental concerns are high on the list of Japanese car design.

Climate conscious hybrids are part of the exhibition and have been designed to reduce carbon and other emissions.

Andrew Nahum is Principle Curator of Technology and Engineering at the Science Museum.

He explains that the Honda Insight uses a petrol engine and is also able to charge a battery without affecting efficiency.

Nahum goes on to explain that that the cars in the exhibition reveal a possible future where cars are designed from the inside out.

He says that the emphasis is on the space inside the car acting as a living area rather than as a means to impress others.

Other vehicles featured in the exhibition include the Daihatsu Tanto which maximises inside space, the Toyota IQ which combines compactness and style, the Toyota bB and the futuristic Toyota i-REAL - a personal mobility vehicle.

Japan Car - Designs for the Crowded Globe runs at the Science Museum in London from 29th November 2008 until 19th April 2009. Tickets are �8 (US $12.40).

LEADIN:

Concept cars and the latest eco-friendly vehicles are being unveiled by Japanese automakers at the Tokyo Motor Show.

Analysts say Japanese car makers are now facing new challengers from outside the traditional auto market, especially from Silicon Valley and China.

STORYLINE:

Toyota Motor Corp. is debuting its Concept-i concept car in Tokyo.

The futuristic-looking vehicle is equipped with autonomous driving features and artificial intelligence technologies.

The vehicles' AI technology allows it to shift to autonomous driving by detecting the driver's mood and condition. It analyses the driver's facial expressions and behaviour.

The automaker is also introducing this Fine-Comfort Ride, a new fuel cell concept car that can run 1,000 kilometres.

That's 50 percent longer than its predecessor, the Mirai, the world's first mass-produced hydrogen fuel cell vehicle, which went on sale in 2014.

The company is also showing a hybrid sports car concept, named the GRHV Sports concept.

Toyota Motor Corp. executive vice president Didier Leroy, stressed the importance of keeping Toyota's ability to develop zero-emissions and smart models using various technologies, not just focusing on electric vehicles.

"In the world, the development of the infrastructure for the fuel cell or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment," he says.

"That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells.

"So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

Despite being a pioneer in hybrid technology, Toyota has been slow to embrace EVs.

But with the market rapidly expanding, the company is moving to boost its efforts in EV production through a capital tie-up with Mazda Motor Corp.

Nissan Motor Co. is showcasing its IMx zero-emission concept with automated driving technology and a range of over 600 kilometres.

The company says the design enables safer, more convenient and more enjoyable driving.

Nissan executive vice president for global marketing and sales Daniele Schillaci says the concept model isn't a far-flung idea, but something possible in the "very near future."

"This Nissan IMx zero-emission concept is not just an idea," he says.

"It's our view of future of mobility and not in a distant future, but in the very near future."

Nissan, a leading EV maker with its well-established Leaf model, is also unveiling its Leaf Nismo Concept car.

It's a sporty version of the Leaf electric vehicle developed and launched in September.

Analysts say Japanese auto makers have been leading the industry for years.

But they're now facing a new environment, competing with newcomers outside traditional auto market and outside the technology they've excelled in.

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China," says Hans Greimel, Asia editor of Automotive News.

"So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise.

"We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Mitsubishi Motor Corporation is introducing its e-EVOLUTION concept, a high performance all electric crossover SUV.

The sporty EV is equipped with AI to help with off-roading.

Honda Motor Co. is showcasing this Sports EV Concept, built upon an EV-specific platform with AI technology.

Honda hopes to present "a next-generation sports car" and "a stylish form of a compact car" with the concept model.

Japanese auto giants, such as Toyota, Nissan, Mitsubishi and Honda are among over 150 companies and organisations exhibiting at the annual Tokyo Motor Show.

The event opens to the pubic 28 October and runs till 5 November.

Tokyo, Japan - 25 October 2017

1. Various of Toyota's Concept-i being unveiled and Didier Leroy, Executive Vice President, Toyota Motor Corp., coming on the stage

2. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"Akio Toyoda (Toyota President) said those who exceed others in their passion to make ever better society will be the leading player in future mobility."

3. Various of Concept-i

4. Various of GRHV Sports concept

5. Various of Fine-Comfort Ride

6. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"In the world, the development of the infrastructure for the fuel cells or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment. That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells. So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

7. Various of Nissan unveiling IMx zero-emission concept, pan to Nissan executive vice president for global marketing and sales Daniele Schillaci

8. SOUNDBITE (English) Daniele Schillaci, Nissan executive vice president for global marketing and sales:

"This Nissan IMx zero-emission concept is not just an idea. It's our view of future of mobility and not in a distant future, but in the very near future."

9. Various of IMx zero-emission concept

10. Various of Nissan Leaf Nismo concept

Tokyo, Japan - 23 October 2017

11. Setup shot of Hans Greimel, Asia Editor, Automotive News

12. SOUNDBITE (English) Hans Greimel, Asia Editor, Automotive News

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China. So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise. We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Tokyo, Japan - 25 October 2017

13. Various of Mitsubishi e-EVOLUTION concept

14. Various of Honda Sports EV concept

LEADIN:

Concept cars and the latest eco-friendly vehicles are being unveiled by Japanese automakers at the Tokyo Motor Show.

Analysts say Japanese car makers are now facing new challengers from outside the traditional auto market, especially from Silicon Valley and China.

STORYLINE:

Toyota Motor Corp. is debuting its Concept-i concept car in Tokyo.

The futuristic-looking vehicle is equipped with autonomous driving features and artificial intelligence technologies.

The vehicles' AI technology allows it to shift to autonomous driving by detecting the driver's mood and condition. It analyses the driver's facial expressions and behaviour.

The automaker is also introducing this Fine-Comfort Ride, a new fuel cell concept car that can run 1,000 kilometres.

That's 50 percent longer than its predecessor, the Mirai, the world's first mass-produced hydrogen fuel cell vehicle, which went on sale in 2014.

The company is also showing a hybrid sports car concept, named the GRHV Sports concept.

Toyota Motor Corp. executive vice president Didier Leroy, stressed the importance of keeping Toyota's ability to develop zero-emissions and smart models using various technologies, not just focusing on electric vehicles.

"In the world, the development of the infrastructure for the fuel cell or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment," he says.

"That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells.

"So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

Despite being a pioneer in hybrid technology, Toyota has been slow to embrace EVs.

But with the market rapidly expanding, the company is moving to boost its efforts in EV production through a capital tie-up with Mazda Motor Corp.

Nissan Motor Co. is showcasing its IMx zero-emission concept with automated driving technology and a range of over 600 kilometres.

The company says the design enables safer, more convenient and more enjoyable driving.

Nissan executive vice president for global marketing and sales Daniele Schillaci says the concept model isn't a far-flung idea, but something possible in the "very near future."

"This Nissan IMx zero-emission concept is not just an idea," he says.

"It's our view of future of mobility and not in a distant future, but in the very near future."

Nissan, a leading EV maker with its well-established Leaf model, is also unveiling its Leaf Nismo Concept car.

It's a sporty version of the Leaf electric vehicle developed and launched in September.

Analysts say Japanese auto makers have been leading the industry for years.

But they're now facing a new environment, competing with newcomers outside traditional auto market and outside the technology they've excelled in.

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China," says Hans Greimel, Asia editor of Automotive News.

"So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise.

"We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Mitsubishi Motor Corporation is introducing its e-EVOLUTION concept, a high performance all electric crossover SUV.

The sporty EV is equipped with AI to help with off-roading.

Honda Motor Co. is showcasing this Sports EV Concept, built upon an EV-specific platform with AI technology.

Honda hopes to present "a next-generation sports car" and "a stylish form of a compact car" with the concept model.

Japanese auto giants, such as Toyota, Nissan, Mitsubishi and Honda are among over 150 companies and organisations exhibiting at the annual Tokyo Motor Show.

The event opens to the pubic 28 October and runs till 5 November.

Tokyo, Japan - 25 October 2017

1. Various of Toyota's Concept-i being unveiled and Didier Leroy, Executive Vice President, Toyota Motor Corp., coming on the stage

2. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"Akio Toyoda (Toyota President) said those who exceed others in their passion to make ever better society will be the leading player in future mobility."

3. Various of Concept-i

4. Various of GRHV Sports concept

5. Various of Fine-Comfort Ride

6. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"In the world, the development of the infrastructure for the fuel cells or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment. That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells. So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

7. Various of Nissan unveiling IMx zero-emission concept, pan to Nissan executive vice president for global marketing and sales Daniele Schillaci

8. SOUNDBITE (English) Daniele Schillaci, Nissan executive vice president for global marketing and sales:

"This Nissan IMx zero-emission concept is not just an idea. It's our view of future of mobility and not in a distant future, but in the very near future."

9. Various of IMx zero-emission concept

10. Various of Nissan Leaf Nismo concept

Tokyo, Japan - 23 October 2017

11. Setup shot of Hans Greimel, Asia Editor, Automotive News

12. SOUNDBITE (English) Hans Greimel, Asia Editor, Automotive News

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China. So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise. We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Tokyo, Japan - 25 October 2017

13. Various of Mitsubishi e-EVOLUTION concept

14. Various of Honda Sports EV concept

LEADIN:

Concept cars and the latest eco-friendly vehicles are being unveiled by Japanese automakers at the Tokyo Motor Show.

Analysts say Japanese car makers are now facing new challengers from outside the traditional auto market, especially from Silicon Valley and China.

STORYLINE:

Toyota Motor Corp. is debuting its Concept-i concept car in Tokyo.

The futuristic-looking vehicle is equipped with autonomous driving features and artificial intelligence technologies.

The vehicles' AI technology allows it to shift to autonomous driving by detecting the driver's mood and condition. It analyses the driver's facial expressions and behaviour.

The automaker is also introducing this Fine-Comfort Ride, a new fuel cell concept car that can run 1,000 kilometres.

That's 50 percent longer than its predecessor, the Mirai, the world's first mass-produced hydrogen fuel cell vehicle, which went on sale in 2014.

The company is also showing a hybrid sports car concept, named the GRHV Sports concept.

Toyota Motor Corp. executive vice president Didier Leroy, stressed the importance of keeping Toyota's ability to develop zero-emissions and smart models using various technologies, not just focusing on electric vehicles.

"In the world, the development of the infrastructure for the fuel cell or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment," he says.

"That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells.

"So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

Despite being a pioneer in hybrid technology, Toyota has been slow to embrace EVs.

But with the market rapidly expanding, the company is moving to boost its efforts in EV production through a capital tie-up with Mazda Motor Corp.

Nissan Motor Co. is showcasing its IMx zero-emission concept with automated driving technology and a range of over 600 kilometres.

The company says the design enables safer, more convenient and more enjoyable driving.

Nissan executive vice president for global marketing and sales Daniele Schillaci says the concept model isn't a far-flung idea, but something possible in the "very near future."

"This Nissan IMx zero-emission concept is not just an idea," he says.

"It's our view of future of mobility and not in a distant future, but in the very near future."

Nissan, a leading EV maker with its well-established Leaf model, is also unveiling its Leaf Nismo Concept car.

It's a sporty version of the Leaf electric vehicle developed and launched in September.

Analysts say Japanese auto makers have been leading the industry for years.

But they're now facing a new environment, competing with newcomers outside traditional auto market and outside the technology they've excelled in.

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China," says Hans Greimel, Asia editor of Automotive News.

"So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise.

"We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Mitsubishi Motor Corporation is introducing its e-EVOLUTION concept, a high performance all electric crossover SUV.

The sporty EV is equipped with AI to help with off-roading.

Honda Motor Co. is showcasing this Sports EV Concept, built upon an EV-specific platform with AI technology.

Honda hopes to present "a next-generation sports car" and "a stylish form of a compact car" with the concept model.

Japanese auto giants, such as Toyota, Nissan, Mitsubishi and Honda are among over 150 companies and organisations exhibiting at the annual Tokyo Motor Show.

The event opens to the pubic 28 October and runs till 5 November.

Tokyo, Japan - 25 October 2017

1. Various of Toyota's Concept-i being unveiled and Didier Leroy, Executive Vice President, Toyota Motor Corp., coming on the stage

2. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"Akio Toyoda (Toyota President) said those who exceed others in their passion to make ever better society will be the leading player in future mobility."

3. Various of Concept-i

4. Various of GRHV Sports concept

5. Various of Fine-Comfort Ride

6. SOUNDBITE (English) Didier Leroy, Executive Vice President, Toyota Motor Corp.:

"In the world, the development of the infrastructure for the fuel cells or for the charging for the batteries will be developed at different speeds based on the countries, based on the government and strategy and so on and also based on private investment. That means we must be ready for all the different kind of technologies. And at the same time, we know that urban mobility will go probably much faster to pure battery EV, long distance will go probably much faster to fuel cells. So, we must be ready for all the technologies at the same time. And we are developing all the technologies because we want to provide the right car, at the right time, at the right place, everywhere in the world."

7. Various of Nissan unveiling IMx zero-emission concept, pan to Nissan executive vice president for global marketing and sales Daniele Schillaci

8. SOUNDBITE (English) Daniele Schillaci, Nissan executive vice president for global marketing and sales:

"This Nissan IMx zero-emission concept is not just an idea. It's our view of future of mobility and not in a distant future, but in the very near future."

9. Various of IMx zero-emission concept

10. Various of Nissan Leaf Nismo concept

Tokyo, Japan - 23 October 2017

11. Setup shot of Hans Greimel, Asia Editor, Automotive News

12. SOUNDBITE (English) Hans Greimel, Asia Editor, Automotive News

"The Japanese used to be technology leaders, but really what they're finding is that they, like all global makers, are being pressured by new comers, not only from Silicon Valley, but from China. So, they really have to up their game. And, they're stepping into technology areas where they don't have a lot of expertise. We're talking things like robotics, software, artificial intelligence. That's the kind of technology that's gonna be driving the next generation, the future generation of cars and that's where they're really struggling to step up their game."

Tokyo, Japan - 25 October 2017

13. Various of Mitsubishi e-EVOLUTION concept

14. Various of Honda Sports EV concept

While next-generation eco-cars in Japan have been dominated by Toyota's hybrid Prius and Nissan's electronic vehicle Leaf, both companies are rolling out not just greener, but sleeker functions and designs this year.

Carlos Ghosn, chief executive at Nissan, heralds the connection of cars to infrastructure.

"The time when an automaker could focus only on the vehicle is over" Ghosn said. Pointing to Nissan's latest line up of vehicles, he stressed "these are not exercises in design fantasy but viable transport solutions for tomorrow's digitally connected urban societies where smart houses and smart communities support zero emission mobility."

The updated version of its futuristic-looking electric car called Pivo 3 - can drive itself, find parking spaces, charge its own battery and even come and pick you up once summoned through your smartphone.

In about a decade, electric vehicles will make up 10 percent of the market as concerns grow about global warming, and governments in the U.S., Japan, Europe and China encourage their sales, says Ghosn.

Meanwhile, Japan's biggest automaker Toyota, flexed its R&D muscles and presented 5 world premiere vehicles at the show. For the auto giant, variety was key.

It rolled out its Prius Plug-in Hybrid vehicle (PHV), equipped with a high-capacity lithium ion-battery that can be charged from a household outlet.

Toyota also premiered a concept fuel-cell vehicle (FCV-R) which uses hydrogen as power source and is slated to launch in 2015, as well as a compact electric vehicle (FT-EV III) designed for short-distance trips, scheduled to launch in 2012.

And in the hopes of attracting younger buyers back into the market by making cars "fun to drive, again" - Toyota's new slogan - the auto giant debuted a prototype "86" compact rear-wheel-drive sports car.

"When we talk about the car of the future, we're not just going to be talking about whether its hybrid or plug-in hybrid." Toyota President Akio Toyoda said. "Customers will make their decisions, but their choices will not be limited to just one. I believe there is a place for different cars with different advantages."

Japanese automakers have had a tough few years due to image problems from Toyota's massive recalls and the large production disruptions from the March disasters in northeastern Japan. But green technology remains a strong selling point for car makers such as Toyota Motor Corp. which pioneered broad consumer acceptance of gasoline-electric hybrid cars with its hit Prius.

So with hybrids, plug-in hybrids, electronic vehicles, fuel cells and more coming down the pipeline, where is the next generation eco-friendly car headed? Koji Endo, auto analyst at Advanced Research Japan says despite all the fanfare, he expects hybrids to stay on for the time being.

"I think, looking at 10 years from now, or maybe beyond, electric vehicles seem to be getting more and more attention as practical way. At the same time, there are going to be fuel cell, more advanced type of diesel, and a lot of number of new types of eco-friendly cars available. Still, people's focus is till on the hybrid," says Endo.

As for the Tokyo Motor Show itself, there seems to be a little more hype this year with 52 world premiere vehicles, 15 domestic brands and 24 foreign brands participating. That's a drastic improvement from just 9 foreign brands that were present for the previous show in 2009 that was held in the midst of the global financial crisis after the collapse of Lehman Brothers.

Still, Ford Motor Co. of the U.S. skipped the show, and General Motors Co. had only a tiny corner booth. Just a handful of European manufacturers like Volkswagen AG and BMW are back in Japan this time aiming to woo rich Japanese buyers had full-scale booths.

The show been scaling back in recent years because of the waning importance of Japan as an auto market. Car makers _ including Japan's _ are increasingly looking to China, India and other nations with greater growth potential.

This year, organisers of the show are hoping to attract over 800,000 visitors during the event by bringing it back to Tokyo for the first time in 24 years, extending opening hours, and offering cheaper tickets for visitors who come in the evening.

The Tokyo Motor Show will be open to the public from December 3-11.

AP Television

Tokyo, Japan - November 30, 2011

1. Close of Nissan "PIVO3"2. Wide of Carlos Ghosn appearing on stage

3. SOUNDBITE (English) Carlos Ghosn, President and CEO of Nissan Motor Co.

"The time when an automaker could focus only on the vehicle is over. Look at the concept cars here today. These are not exercises in design fantasy but viable transport solutions for tomorrow's digitally connected urban societies where smart houses and smart communities support zero emission mobility."

4. Pull focus on Nissan's emblem

5. Wide of Pivo 3 on stage

6. Close of Pivo 3 tyres

7. Mid of Pivo 3

8. SOUNDBITE: (English) Koji Endo, auto analyst of Advanced Research Japan

"I must say, everybody's talking about still eco-friendly cars such as hybrid and plug-in hybrid and electric vehicles. And at the same time, everybody is now trying to focus on small cars, more fuel economical cars, cheap cars, that people can afford to buying those cars."

9. Wide of Toyota's Fuel Cell Vehicle "FCV-R"

10. Close of FCV-R

11. Frontal shot of FCV-R

12. Wide of stage with the newest plug-in hybrid "Prius PHV" and electronic vehicle "FT-EV III" with President of Toyota, Akio Toyoda, standing in front of stage

13. SOUNDBITE: (Japanese) Akio Toyoda, President of Toyota Motor Corp.

"When we talk about the car of the future, we're not just going to be talking about whether its hybrid or plug-in hybrid. Customers will make their decisions, but their choices will not be limited to just one. I believe there is a place for different cars with different advantages."

14. Pull focus of BMW emblem on car

15. Frontal shot of BMW concept sports car

16. Frontal shot of BMW world premiere hybrid series 5 "Active Hybrid 5"

17. Close pull focus of "Active Hybrid 5" sign on BMW car 18. Mid of display with sign "world premiere" with BMW car 19. Focus shift of Citroen emblem on car 20. Wide of Citroen booth 21. Frontal shot of Volkswagen's "New Bulli"

22. Close of Volkswagen's emblem on car

23. Wide of Volkswagen booth

24. SOUNDBITE: (English) Koji Endo, auto analyst of Advanced Research Japan

"I think, looking at 10 years from now, or maybe beyond, electric vehicles seem to be getting more and more attention as practical way. At the same time, there are going to be fuel cell, more advanced type of diesel, and a lot of number of new types of eco-friendly cars available. Still, people's focus is till on the hybrid."

25. Close of Honda's emblem on its concept electronic vehicle "Micro Commuter"

26. Mid of Honda's Micro Commuter

27. Close of the Micro Commuter with sign: "See you!"

28. Wide of Tokyo Motor Show

29. Wide of logos of various automakers

30. Wide of people attending the auto show

LEADIN:

The race for greener cars is on. Plug-in hybrids and electric cars took centre stage at the Tokyo Auto Show as manufacturers look to fuel efficient technology to reinvigorate growth.

The showcase for Japan's auto industry was holds the media preview on Wednesday ahead of opening to the public on Saturday.