LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

LEAD IN:

Japanese auto brand Toyota has showcased the second generation of its hydrogen fuel cell saloon car in the Netherlands.

The all-new Mirai claims a range of 650 kilometres without refuelling and is set for launch this year in Japan, North America and Europe. But lack of infrastructure persists.

STORY-LINE:

While most of the auto industry hurtles toward battery-electric vehicles, Japan's top car maker is also banking on hydrogen.

At an event in Amsterdam, Toyota is showing off its second generation Mirai fuel cell saloon, due for launch later this year in Japan, North America and Europe.

This version claims up to 30 percent more range thanks to a redesigned fuel cell system and new three-tank layout.

According to communications executive Vincent Dewaersegger, that means a range of 650 kilometres without refuelling.

"It's a small revolution, it can do 650 kilometres in one tank," he says.

"And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

Toyota first introduced its hydrogen-powered Mirai sedan back in 2014 and has since sold 10,000 models.

A fuel cell mixes hydrogen with the oxygen in the air to generate electricity that can power a motor.

The main challenge is a lack of infrastructure. According to the European Automobile Manufacturers' Association (ACEA), there are currently just 125 hydrogen stations in the EU.

Toyota is also showing off its new RAV4 plug-in hybrid in Amsterdam.

It's the fifth generation of the popular SUV and the first to offer a plug-in hybrid option.

Toyota luxury brand Lexus is showcasing a future vision of electric cars with this LF-30 concept car.

The LF-30 offers a vision of electric mobility in the 2030s with autonomous driving technologies and four in-wheel electric motors.

A steer-by-wire system eliminates mechanical connections, allowing more flexible control.

"It's not easy to define what type of car this is," says designer Ian Cartabiano.

"So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle."

Lexus is also presenting the UX 300e, its first electric vehicle.

Its 54.3 kWh lithium-ion battery claims a range of 400 kilometres and a top speed of 160 kilometres per-hour.

Toyota's new GR Supra runs on traditional petrol.

With the new two-litre version, Toyota says it has lessened the weight, meaning a different driving experience.

"The biggest difference is the weight," says marketing executive Tatsuya Namura.

"There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

Toyota also used the Amsterdam event to launch its new high-tech mobility brand, Kinto.

Under pressure from rideshare companies Uber and Lyft, Toyota is planning to offer car-sharing and ride-hailing services through Kinto.

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet," says Johan van Zyl, the president and CEO of Toyota Motor Europe.

"So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

Amsterdam, Netherlands - 14 January 2020

1. Wide of screen, showing promo for new Toyota Mirai hydrogen fuel cell car

2. Various of new Toyota Mirai hydrogen fuel cell car

3. SOUNDBITE (English) Vincent Dewaersegger, Communications Executive, Toyota:

"The platform has been designed from the beginning for hydrogen component, so we could really have much more freedom in terms of styling, and we could have this kind of a coupe-like styling. Also, it's a new technology, more efficient and also, we have more tank capacity, more tanks. So that means the two together, we can really increase the range by 30 percent. So, it's quite, for me, it's a small revolution, it can do 650 kilometres in one tank. And you should remember, it's five minutes to refuel for a hundred percent refuel-refill, which is very good."

4. Mid of new Toyota Mirai hydrogen fuel cell car

5. Mid of screen, showing new Toyota Mirai's hydrogen tanks

6. Mid of screen, showing new Toyota Mirai's range and refuelling time

7. Wide of new Toyota Mirai

8. Various of new Toyota RAV4 plug-in hybrid SUV

9. Various of new Lexus LF-30 electric concept car

10. Setup shot of Ian Cartabiano, LF-30 Chief Designer, opening LF-30 door

11. Close of Lexus LF-30 interior

12. SOUNDBITE (English) Ian Cartabiano, LF-30 Chief Designer:

"It's not easy to define what type of car this is. So, it's somewhere in between sedan, coupe, crossover, ultimate luxury car. I'm excited by the fact that we created a new category of luxury performance vehicle. And personally, I really love the profile and I love the shape language of this car. I love how it moves from fluid to extremely sharp at the rear and to me as the artist, that gets me excited."

13. Wide of Lexus LF-30 electric concept car

14. Various of Lexus UX300e electric car

15. Various of new Toyota GR Supra

16. SOUNDBITE (English) Tatsuya Namura, Marketing Executive, Toyota:

"The biggest difference is the weight. There's a reduction of 100 kilograms, which really influences how the car drives and how you feel the car is driving."

17. Close of new Toyota GR Supra interior

18. Mid of new Toyota GR Supra

19. Wide of Toyota presentation, announcement of Kinto brand

20. Close of Kinto logo onscreen

21. Setup shot of Johan van Zyl, President and CEO of Toyota Motor Europe, speaking during presentation

22. Wide of screen, reading (English): "Mobility for All"

23. SOUNDBITE (English) Johan van Zyl, President and CEO of Toyota Motor Europe:

"These customers of the future don't just want to own vehicles, they want to use them, some people want to just lease them, don't put them on their balance sheet. So therefore, we also need to ensure that we will be able to deliver on the new mobility services to customers and that we've launched today the Kinto brand, which is (an) umbrella brand for all the mobility services we're going to launch in Europe in future."

24. Various of Toyota LQ concept car

25. Various of Toyota personal mobility technology

FOR CLEAN VERSION SEE STORY NUMBER: 4038307

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

FOR CLEAN VERSION SEE STORY NUMBER: 4038307

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

AP Television

Busan, South Korea - 2 June, 2016

1. Pan right and pull of Kia's K7 Hybrid Electric Vehicle (HEV) driving onto the stage for its world premiere

2. Pan from the bonnet of K5 Plug-in Hybrid Electric Vehicle (PHEV) to the body

3. Wide of K7 HEV and K5 PHEV

4. Wide of K5 PHEV on the stage

5. Close Tilt down from 'KIA' emblem on K5 PHEV to 'K5 Plug-in hybrid'

6. Rear side view of K5 PHEV

7. Close of 'ECO plug-in' sign on K5 PHEV

8. SOUNDBITE: (Korean) Seo Bowon, Director of Domestic Marketing Group of Kia Motors Corporation:

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million Won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million Won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of a medium sized sedan."

9. Wide of Autonomous Vehicle Soul Electric Vehicle (EV) which is based on the first Korean electric car self-driving to the stage

10. Close of empty diver's seat of Autonomous Vehicle Soul EV

11. Wide of Autonomous Vehicle Soul EV arriving to the stage

12. Pan right of Senior Vice President of Electronics Technology Centre of Hyundai Motor Group Park Dong-il getting out of Autonomous Vehicle Soul EV and walking to the stage

13. Wide of Park presenting 'Improved ADAS (Advanced Driver Assistance Sysyems)' which includes Highway driving information system, Remote smart control system and Anti-collision system

14. SOUNDBITE: (Korean) Park Dong-il, Senior Vice President of Electronics Technology Centre of Hyundai-Kia Motor Group:

"What Kia pursues is putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicles and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure. "

15. Wide of Toyota's first mass production type of hydrogen Fuel Cell Vehicle (FCV) Mirai being unveiled to the press, which is a Korean premier

16. Close of 'Mirai' sign on the front of Mirai FCV

17. Mid of Mirai FCV on the stage

18. Wide of Mirai FCV on the stage

19. Wide of CEO of Korea Toyota Motor Yoshida Akihisa with Mirai FCV on the stage

20. Front three quarters view of Mirai FCV

21. Close of 'FUELCELL' on Mirai FCV

22. SOUNDBITE: (Korean) Kang Dae Hwan, Director of Korea Toyota operation:

"Through applying the Fuel Cell (FC) system that is combined of the hybrid technology and the fuel cell technology, which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkably environmentally friendly (driving) that does not emit carbon dioxide or environmental pollutants, and it can run for 650 kilometres on three minutes of hydrogen refuelling."

23. Wide of Genesis's second model of large sedan G80 and G80 Sport being disclosed to the press which is a world premiere

24. Pan from G80 to G80 Sport on the stage

25. Wide of executive director of Genesis strategy Manfred Fitzgerald and Head of Genesis design Luc Donckerwolke presenting on the stage

26. Tilt up from the front of G80 to the body

27. Front three quarters of G80

28. Pan right from the front of G80 to the body

29. Close of the driver's seat of G80

30. Various details inside G80

31. Rear view of G80

32. SOUNDBITE: (English) Manfred Fitzgerald, executive director of Genesis strategy

"It's not only about products. Obviously, that is the core of our activities making fascinating products. So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of the G80 and there will be also following as you might know the G70 and other vehicles and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there."

33. Close of Genesis emblem on G80 Sport

34. G80 Sport on the stage

35. Front of G80 Sport

36. Close of 'G80 Sport' badge on the back of G80 Sport

37. Pan right from the back to the side of G80 Sport

38. Various of Genesis exhibition hall

39. Mid of Mini Convertible at Mini cooper exhibition hall

40. Wide of Busan motor exhibition hall

LENGTH: 5:05

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

LEAD IN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORY-LINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

Busan, South Korea - 2 June, 2016

1. Pan right and pull of Kia's K7 Hybrid Electric Vehicle (HEV) driving onto the stage for its world premiere

2. Pan from the bonnet of K5 Plug-in Hybrid Electric Vehicle (PHEV) to the body

3. Wide of K7 HEV and K5 PHEV

4. Wide of K5 PHEV on the stage

5. Close Tilt down from 'KIA' emblem on K5 PHEV to 'K5 Plug-in hybrid'

6. Rear side view of K5 PHEV

7. Close of 'ECO plug-in' sign on K5 PHEV

8. SOUNDBITE: (Korean) Seo Bowon, Director of Domestic Marketing Group of Kia Motors Corporation:

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million Won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million Won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of a medium sized sedan."

9. Wide of Autonomous Vehicle Soul Electric Vehicle (EV) which is based on the first Korean electric car self-driving to the stage

10. Close of empty diver's seat of Autonomous Vehicle Soul EV

11. Wide of Autonomous Vehicle Soul EV arriving to the stage

12. Pan right of Senior Vice President of Electronics Technology Centre of Hyundai Motor Group Park Dong-il getting out of Autonomous Vehicle Soul EV and walking to the stage

13. Wide of Park presenting 'Improved ADAS (Advanced Driver Assistance Sysyems)' which includes Highway driving information system, Remote smart control system and Anti-collision system

14. SOUNDBITE: (Korean) Park Dong-il, Senior Vice President of Electronics Technology Centre of Hyundai-Kia Motor Group:

"What Kia pursues is putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicles and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure. "

15. Wide of Toyota's first mass production type of hydrogen Fuel Cell Vehicle (FCV) Mirai being unveiled to the press, which is a Korean premier

16. Close of 'Mirai' sign on the front of Mirai FCV

17. Mid of Mirai FCV on the stage

18. Wide of Mirai FCV on the stage

19. Wide of CEO of Korea Toyota Motor Yoshida Akihisa with Mirai FCV on the stage

20. Front three quarters view of Mirai FCV

21. Close of 'FUELCELL' on Mirai FCV

22. SOUNDBITE: (Korean) Kang Dae Hwan, Director of Korea Toyota operation:

"Through applying the Fuel Cell (FC) system that is combined of the hybrid technology and the fuel cell technology, which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkably environmentally friendly (driving) that does not emit carbon dioxide or environmental pollutants, and it can run for 650 kilometres on three minutes of hydrogen refuelling."

23. Wide of Genesis's second model of large sedan G80 and G80 Sport being disclosed to the press which is a world premiere

24. Pan from G80 to G80 Sport on the stage

25. Wide of executive director of Genesis strategy Manfred Fitzgerald and Head of Genesis design Luc Donckerwolke presenting on the stage

26. Tilt up from the front of G80 to the body

27. Front three quarters of G80

28. Pan right from the front of G80 to the body

29. Close of the driver's seat of G80

30. Various details inside G80

31. Rear view of G80

32. SOUNDBITE: (English) Manfred Fitzgerald, executive director of Genesis strategy

"It's not only about products. Obviously, that is the core of our activities making fascinating products. So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of the G80 and there will be also following as you might know the G70 and other vehicles and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there."

33. Close of Genesis emblem on G80 Sport

34. G80 Sport on the stage

35. Front of G80 Sport

36. Close of 'G80 Sport' badge on the back of G80 Sport

37. Pan right from the back to the side of G80 Sport

38. Various of Genesis exhibition hall

39. Mid of Mini Convertible at Mini cooper exhibition hall

40. Wide of Busan motor exhibition hall

LENGTH: 5:05

SOUTH KOREA MOTOR SHOW

SOURCE: AP TECHNOLOGY

RESTRICTIONS: TECHNOLOGY CLIENTS ONLY

LENGTH: 5:05

SHOTLIST:

AP Television

Busan, South Korea - 2 June, 2016

1. Pan right and pull of Kia's K7 Hybrid Electric Vehicle (HEV) driving onto the stage for its world premiere

2. Pan from the bonnet of K5 Plug-in Hybrid Electric Vehicle (PHEV) to the body

3. Wide of K7 HEV and K5 PHEV

4. Wide of K5 PHEV on the stage

5. Close Tilt down from 'KIA' emblem on K5 PHEV to 'K5 Plug-in hybrid'

6. Rear side view of K5 PHEV

7. Close of 'ECO plug-in' sign on K5 PHEV

8. SOUNDBITE: (Korean) Seo Bowon, Director of Domestic Marketing Group of Kia Motors Corporation:

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million Won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million Won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of a medium sized sedan."

9. Wide of Autonomous Vehicle Soul Electric Vehicle (EV) which is based on the first Korean electric car self-driving to the stage

10. Close of empty diver's seat of Autonomous Vehicle Soul EV

11. Wide of Autonomous Vehicle Soul EV arriving to the stage

12. Pan right of Senior Vice President of Electronics Technology Centre of Hyundai Motor Group Park Dong-il getting out of Autonomous Vehicle Soul EV and walking to the stage

13. Wide of Park presenting 'Improved ADAS (Advanced Driver Assistance Sysyems)' which includes Highway driving information system, Remote smart control system and Anti-collision system

14. SOUNDBITE: (Korean) Park Dong-il, Senior Vice President of Electronics Technology Centre of Hyundai-Kia Motor Group:

"What Kia pursues is putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicles and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure. "

15. Wide of Toyota's first mass production type of hydrogen Fuel Cell Vehicle (FCV) Mirai being unveiled to the press, which is a Korean premier

16. Close of 'Mirai' sign on the front of Mirai FCV

17. Mid of Mirai FCV on the stage

18. Wide of Mirai FCV on the stage

19. Wide of CEO of Korea Toyota Motor Yoshida Akihisa with Mirai FCV on the stage

20. Front three quarters view of Mirai FCV

21. Close of 'FUELCELL' on Mirai FCV

22. SOUNDBITE: (Korean) Kang Dae Hwan, Director of Korea Toyota operation:

"Through applying the Fuel Cell (FC) system that is combined of the hybrid technology and the fuel cell technology, which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkably environmentally friendly (driving) that does not emit carbon dioxide or environmental pollutants, and it can run for 650 kilometres on three minutes of hydrogen refuelling."

23. Wide of Genesis's second model of large sedan G80 and G80 Sport being disclosed to the press which is a world premiere

24. Pan from G80 to G80 Sport on the stage

25. Wide of executive director of Genesis strategy Manfred Fitzgerald and Head of Genesis design Luc Donckerwolke presenting on the stage

26. Tilt up from the front of G80 to the body

27. Front three quarters of G80

28. Pan right from the front of G80 to the body

29. Close of the driver's seat of G80

30. Various details inside G80

31. Rear view of G80

32. SOUNDBITE: (English) Manfred Fitzgerald, executive director of Genesis strategy

"It's not only about products. Obviously, that is the core of our activities making fascinating products. So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of the G80 and there will be also following as you might know the G70 and other vehicles and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there."

33. Close of Genesis emblem on G80 Sport

34. G80 Sport on the stage

35. Front of G80 Sport

36. Close of 'G80 Sport' badge on the back of G80 Sport

37. Pan right from the back to the side of G80 Sport

38. Various of Genesis exhibition hall

39. Mid of Mini Convertible at Mini cooper exhibition hall

40. Wide of Busan motor exhibition hall

LEADIN:

Hybrid and electric cars are now more popular than diesel variants, at the 2016 Busan Motor Show in South Korea.

25 different brands are displaying more than 230 of the latest models, including South Korea's first electric based autonomous car.

STORYLINE

Future Wave, Inspiring Technology is the theme at this year's Busan Motor Show.

Car makers at this year's event in South Korea have embraced the challenge, and are showing off their future-oriented, high-performance, eco-friendly cars.

Kia, one of South Korea's top car makers, is introducing the K5 PHEV – its first plug-in hybrid attracting commuters with impressive fuel economy figures.

"Compared to hybrid cars, (K5 PHEV) has a financial benefit (of saving) about five million won (USD 4,200) when driving for three years. Compare to general petrol cars, you can enjoy saving about 8.5 million won (USD 7,157) over three years. So I think (K5 PHEV) is the model which has a dominant position in the economic side and reaches its peak in the technical side of medium sized sedan," says Seo Bowon, Director of Domestic Marketing Group of Kia Motors Coporation.

The K5 PHEV is equipped with 9.8kWh mass storage battery, 50kW motor and 2.0 GDI engine, and it can run in either electric or hybrid mode.

A fully-charged K5 PHEV can drive up to 44 km (27.3 miles) in the electric drive mode. Since city commuters drive 30 to 40km one-way on average, drivers of K5 PHEV can commute by charging it twice a day on average.

Getting a step closer to achieving the industry objective of making completely driverless roads, Kia is also showcasing a fully autonomous car Soul EV, South Korea's first electric based autonomous car.

"What Kia pursues is that putting safety first and then increasing the rate of automation by improving the ADAS. ADAS is the system that analyzes the driving conditions optimally by considering not only the driver's safety but also the passenger and other vehicle's and assists driving when the driver needs. (Kia) pursues the technical development which never gives up the driving pleasure," says Park Dong-il, SeniorVice President of Electronics Technology Centre of Hyundai-Kia Motors Group.

Besides electric cars, there's also a hydrogen-fuelled car presented as a futuristic green vehicle at the exhibition.

Toyota introduces Mirai in South Korea for the first time. Equipped with a motor that runs by electricity generated from a reaction of hydrogen and oxygen in air, Mirai features its strength of no emission of green-house gases and environmental pollution.

"Through applying the Fuel Cell(FC) system that is combined of the hybrid technology and the fuel cell technology which consists of new Toyota FC stacks and high-pressure hydrogen tanks that Toyota has self-developed, the energy efficiency is very high compared to the existing internal combustion engine. Also (Mirai FCV) realises remarkable environment friendly that does not emit carbon dioxide or environmental pollutant and it can run for 650 kilometres by three minutes of hydrogen refueling," says Kang Dae Hwan, Director of Korea Toyota operation.

With the slogan "From Smart Hyrid to Smart Future," Toyota is displaying eight eco-friendly models including Mirai, Toyota i-Road, 4th Generation Prius and RAV4 Hybrid.

Among the eight cars that are introduced to the industry for the first time at the 2016 Busan Motor Show, is Hyundai's premium brand Genesis's G80 and G80.

This is Genesis's second model since the brand was launched. The G80 is a face-lift model of Hyundai's Genesis sedan (a luxury sedan model of Hyundai that has been selling under the brand Hyundai before the company launched an independent premium brand Genesis).

G80 maintains the majority of the design of the Genesis model but is added with more volume and luxury.

Equipped with an improved 3.3 litre/3.8 litre petrol engine and eight-speed transmission, G80 features driving capacity and fuel efficiency that are raised to a higher level compared to the exisitng Genesis model.

"It's not only about products. Obviously, that is the core of our activities making fascinating products.So the G series, as you have just mentioned, we are starting with the G90, today you have now the premiere of G80 and there will be also following as you might know G70 and other vehicle and we have a very, very clear target and focus on entering into this luxury market and being a true competitor at there," says Manfred Fitzgerald, Executive director of Genesis strategy.

Genesis plans to throw a hat in the luxury car market with G80 and compete with luxury sedans such as the BMW 5 Series and Mercedes-Benz E class.

The 2016 Busan Motor Show opens to the public 3-12 June.

====

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