LEADIN:

Toyota gave the automotive industry a hydrogen-powered kick at the International CES event in Las Vegas.

The Japanese car manufacturers announced they're set to make available thousands of hydrogen fuel cell patents royalty-free, in a bid to encourage the industry.

Toyota's new sporty-looking hydrogen-powered 'Mirai' is the backdrop for the Japanese auto makers press event at the International CES in Las Vegas.

Bob Carter, who is Senior Vice President of automotive operations at Toyota, explains the mechanics of the vehicle.

"The Toyota Mirai is a mid-sized, four-door sedan - its front wheels are driven by electric motors. The electricity that powers the motors is made on-board, on-demand, as needed by simply combining hydrogen with oxygen, producing zero emissions, other than water vapour."

In the middle of his speech - a moment of drama as the power cut.

"I got you covered," assured Carter, as he connected a wire from the Mirai to re-boot the power in the briefing room and light up a mock-up home on stage.

"This Mirai is capable of supplying enough energy to power your home essentials as well as all of your consumer electronics in an average home for up to a week, in the event of an emergency," explains Carter.

But the high-profile event wasn't about announcing a new vehicle or component, but about giving something away.

In a bid to encourage the hydrogen auto industry to flourish, Carter announced that Toyota is set to invite royalty-free use of approximately 5,680 fuel cell related patents.

That includes critical technologies developed for the new 'Mirai' - which means "the future" in Japanese.

The list includes approximately 1,970 patents related to fuel cell stacks, 290 associated with high-pressure hydrogen tanks, 3,350 related to fuel cell systems' software control and 70 patents related to hydrogen production and supply.

By releasing these patents, Toyota are hoping to encourage the industry to flourish.

"It's obvious that there can be a higher societal value in openly sharing our IP," says Carter.

"By eliminating the traditional corporate boundaries, we can speed the metabolism of everyone's research and development and move into a future of mobility, quicker, more effectively and more economically."

The Toyota executive ended his speech with a quote from former President Abraham Lincoln.

"'The best way to predict the future, is to create it'. And that's what we're doing at Toyota."

Toyota unveiled the 'Mirai' - their first ever hydrogen-powered vehicle - at a press event in Tokyo in November.

The success of the vehicle and other hydrogen cars depends on an infrastructure growing to encourage drivers to buy them.

Other Asian automakers, Honda and Hyundai, are also experimenting with limited sales and leases of fuel cell cars.

Automotive tech is set to be a big talking point at this year's International CES event in Las Vegas.

A variety of self-driving cars and integrated dashboards will demonstrate how seriously the car industry considers putting smart tech into their vehicles.

A record 10 automotive manufacturers are set to exhibit at the event including Toyota, Ford, BMW, Audi and Mercedes.

Automotive exhibits will cover over 165,000 square feet of event space, 17 percent more than last year.

The International Consumer Electronics Show (CES) will run 6-9 January 2015.

The annual technology event is set to showcase over 3,500 exhibitors including big tech companies like Sony, Samsung and LG.

AP Television

Las Vegas, US - 5 January 2015

1. Various of hydrogen-powered Toyota 'Mirai' vehicle

2. SOUNDBITE: (English) Bob Carter, Senior Vice President, Toyota Motor Sales, Automotive Operations:

"'The future' is what the 'Mirai' means in Japanese, and it's arriving in October this year in the US. The Toyota Mirai is a mid-sized, four-door sedan - its front wheels are driven by electric motors. The electricity that powers the motors is made on-board, on-demand, as needed by simply combining hydrogen with oxygen, producing zero emissions, other than water vapour. Unlike other electric cars that rely on large batteries for power, this Mirai can be re-fuelled, as the doctor (Michio Kaku) said, in three to five minutes and travels up about 300 miles on a single fill-up. It will start up in the morning at minus 30 degrees Centigrade, below zero, and as many of you have already heard...(power cuts out) Wait just a moment, this happened in rehearsal - I got you covered (connects vehicle to power 'home' on stage). Now, as I was saying, as many of you already know - this Mirai is capable of supplying enough energy to power your home essentials as well as all of your consumer electronics in an average home for up to a week, in the event of an emergency."

3. SOUNDBITE: (English) Bob Carter, Senior Vice President, Toyota Motor Sales, Automotive Operations:

"Traditionally, intellectual properties are fiercely guarded, because they have great monetary value. But with programmes like the CSRC (Collaborative Safety Research Centre) Steve and our patent announcements today - it's obvious that there can be a higher societal value in openly sharing our IP. By eliminating the traditional corporate boundaries, we can speed the metabolism of everyone's research and development and move into a future of mobility, quicker, more effectively and more economically. Indeed, I believe that today marks a turning point in automotive history. I'm going to close with a quote that captures the idea from President Abraham Lincoln, who said: 'The best way to predict the future, is to create it'. And that's what we're doing at Toyota."

4. Close of screen reading: "Toyota. #ToyotaMirai"

5. Wide of Carter on stage, UPSOUND: (English) "Please accept my thanks for all of you coming and I hope you enjoy CES tomorrow. Good afternoon"; applause

Cars that run on hydrogen and exhaust only water vapor are emerging to challenge electric vehicles as the world's transportation of the future.

At the Los Angeles Auto Show Wednesday, Honda and Hyundai automakers unveiled hydrogen fuel cell vehicles to be delivered to the general public as early as next spring.

Toyota promised a mass-produced fuel cell car by 2015 at the Tokyo car show earlier.

Hyundai Motor Co. will be the first to the mass market in the U.S. It unveiled a hydrogen-powered Tucson small SUV that will be leased to consumers for $499 per month for three years with $3,000 down.

Hydrogen cars are appealing because unlike electric vehicles, they have the range of a typical gasoline car and can be refueled quickly. Experts say the industry also has overcome safety and reliability concerns that have hindered distribution in the past.

But hydrogen cars still have a glaring downside � refueling stations are scarce, and costly to build.

Consumers can expect costs in line with some luxury models.

Hyundai is offering to pay the hydrogen and maintenance costs. The company will start leasing in the Los Angeles area, where most of the state's nine fueling stations are located. California lawmakers have allocated $100 million to build 100 more. Honda wouldn't reveal any pricing details.

Hydrogen cars, experts say, have an advantage over battery-powered electric cars because drivers don't have to worry about running out of electricity and having to wait hours for recharging.

Hydrogen fuel cells use a complex chemical process to separate electrons and protons in hydrogen gas molecules. The electrons power a car's electric motor, which turns the wheels.

Since the hydrogen isn't burned, there's no pollution. Instead, oxygen also is pumped into the system, and when it meets the hydrogen ions and electrons, that creates water and heat. The only byproduct is water.

A fuel cell produces only about one volt of electricity, so many are stacked to generate enough juice.

Toyota said its new fuel cell vehicle will go on sale in Japan in 2015 and within a year later in Europe and U.S.

Toyota's fuel cell car is a "concept" model called FCV that looks like a sleeker Prius gas-electric hybrid.

Honda, which has leased about two-dozen fuel cell cars since 2005, took the wraps off a futuristic-looking FCEV concept vehicle in Los Angeles.

Honda executives predict that it will take five years for the hydrogen refueling stations to reach significant numbers outside California, and up to 25 years to go nationwide.

But skeptics say hydrogen fueling stations are more expensive than electric car charging stations, partly because electricity is almost everywhere and new and safe ways for producing, storing and transferring

hydrogen will be needed.

AP TELEVISION

Wednesday, November 20, 2013

Los Angeles, California

1. Wide, convention floor at Los Angeles Auto Show

2. Wide, pan across cars covered with fabric waiting to be revealed

3. Wide, Chevrolet logo advertising new "Colorado" mid-size pickup truck

4. Medium, smoke and colored lights around new Subaru WRX, silky fabric slides off to unveil new car model in cherry red

5. Medium low, man peers in driver's side door of Subaru WRX

6. Wide, Honda stage with water and lights and concept car under wraps

7. Medium, screen above stage reads reads "Honda FCEV Concept"

8. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co.

"Today we want to focus on what we believe has the potential to become the ultimate solution to realizing ultra-low carbon mobility. And that is the fuel cell electric vehicle."

9. Wide, Iwamura speaks on stage in front of veiled concept car

10. Tight, rear bumper of concept car as Iwarmura walks in front

11. SOUNDBITE (English) Tetsuo Iwamura, President and CEO, American Honda Motor Co."The Honda FCEV concept!" (wide, fabric is whisked off car and music swells)

12. Wide, Honda sign on convention floor

13. Medium, woman tries to open door on concept car

14. Medium, man takes photo of car with cell phone

15. Tight, rear license plate pan up to Honda logo on rear bumper

16. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "Hydrogen fuel cells basically mix hydrogen and oxygen together, separate out the electrons and produce the electricity on board. In actuality, a hydrogen fuel cell car is an electric vehicle."

17. Tight, front of Honda concept car, zoom out to entire car

18. Tight, Honda insignia on front of car

19. Medium, photographer takes photo of car 20. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "The way Hyundai for instance tests its fuel cell tank? They light the car on fire. They've burnt up entire fuel cell vehicles to see what happens.

The pressure vent on the tank releases, the hydrogen goes up in a fan shape, it burns like a butane lighter, straight up in the air. And it dissipates in a couple of minutes."

21. Tight, curves on concept car, zoom out to entire car

22. Tight, Iwamura speaks to Japanese reporters

23. Medium pan, concept car

24. SOUNDBITE (English) John O'Dell, Edmunds.com green vehicle analyst "It's a more compact package and it's lighter than a big battery pack that you need for a plug-in electric vehicle."

25. Wide, audience waiting for Hyundai press conference

26. Medium, people at Hyundai presser

27. Wide, Hyundai Tucson ix35 hydrogen fuel cell compact SUV spinning slowly

28. Tight, Hyundai fuel cell vehicle spinning 29. Wide, Hyundai stage

30. SOUNDBITE (English) John Krafcik, President and CEO, Hyundai Motor America "You've got driving range of up to 300 miles. You can refuel them in just a few minutes. And there's endless choice in size and configuration.

That's because it's more space- and weight-efficient to multiply the number of fuel cells than it is to multiply the number of batteries."

31. Wide, Krafcik on stage

32. Medium, Hyundai Tucson compact SUV

33. Wide, Toyota display at convention

34. Tight, Toyota sign

35. Tight zoom out to medium, worker polishing Dodge Challenger anniversary edition

36. Medium, model in white dress and boots with Dodge Challenger

SHOTLIST:

1. Wide shot of hybrid car rally outside the Los Angeles Convention Centre

2. Mid shot of hybrid cars lined up outside convention centre

3. Close shot of hybrid car logo

4. Close shot of woman putting sign on hybrid car

5. Close shot of woman in hybrid car, tilt down to close shot of sign

6. Close shot of another sign on hybrid car

7. Tilt down from convention centre to hybrid car.

8. Mid shot of hybrid cars

9. Close shot of sign on windshield.

10. SOUNDBITE: (English) Richard Wegner, hybrid car owner:

"Well....economy. I mean absolutely, I mean if you need an incentive that's the best incentive. I mean, the amount that I'm saving in gas on this car, compared to like an SUV (sport utility vehicle), is making the payments. So it's like a car for free."

11. Tilt down from convention centre to Union of Concerned Scientists banner.

12. Close shot of license plate.

13. SOUNDBITE: (English) Jason Mark, Clean Vehicles Programme director, Union of Concerned Scientists:

"The hybrids are without a doubt here and now and ready to go. Folks are spending a lot of money investing in fuel-cell vehicles, which are sort of what most people agree are the technology to replace the internal combustion engine of today. But the hybrid vehicles are an excellent bridge. They're the technology that for the next couple of decades is really going to get us to that big scale fuel cell future."

14. Wide shot of Honda hybrid car display at the Greater Los Angeles Auto Show.

15. Close shot of Honda hybrid car display sign.

16. Wide shot of Honda fuel cell vehicle.

17. Close shot of Honda fuel cell vehicle.

18. Close shot of Honda fuel cell car display.

19. Mid shot of Toyota Prius hybrid car.

20. Close shot of Toyota Prius engine.

21. Wide shot of Ford display showing PZEV low-emissions vehicle.

22. Close shot of PZEV exhaust pipe.

23. Close shot of PZEV.

24. SOUNDBITE: (English) Jason Mark, Clean Vehicles Programme director, Union of Concerned Scientists:

"The bottom line is that foreign automakers are making the case that not only can you capture market share and be very profitable, you can also bring green technologies to market. Detroit has got to get on board if they're going to be selling cars in this century, later in this century."

25. Mid shot of hybrid car rally.

STORYLINE:

The Union of Concerned Scientists (UCS) says its time for major car makers to build more cars that pollute less and use less fuel.

A new study by the environmental group says US automakers could boost fuel efficiency and cut pollution by using hybrid technologies.

Members of the Union were in Los Angeles Friday, joined by local owners of hybrid cars urging automakers to offer more hybrid models.

They met outside the city's convention center where major auto makers are gathering for the annual Greater Los Angeles Auto Show.

Hybrid cars combine a fuel-efficient gas burning engine and an electric motor to power vehicles.

The UCS study says cars and trucks could reach an average fuel efficiency of 60 miles per gallon by the end of the next decade if automakers use the best available hybrid technologies.

Many of the local hybrid car owners on hand for the rally drive some of the first available models of their kind, from Toyota and Honda.

The Toyota Prius, Honda Insight and Honda Civic models at the rally use versions of hybrid engine technology.

The Prius, for example, has an electric motor that takes over for the gas-powered engine at lower speeds. The battery for the electric motor is recharged by the the gas engine.

The cars produce fewer polluting gases and also average between 40 and 50 miles per gallon of gas.

Both Toyota and Honda have been the only car companies selling hybrid cars for several years.

Toyota alone has sold more than 120,000 since it introduced the Prius in 2000.

Honda sells its two-seat Insight and a hybrid version of its four-door Civic, with plans to roll out other hybrid models over the next few years.

Beyond the hybrid concept, Honda is developing a fuel cell car powered by hydrogen.

The Japanese automaker says their FCX model is the first fuel cell car to receive a government certification for commercial use.

And US automakers are starting to pay attention to this small but growing segment of the auto market.

Ford Motor Company has announced plans to launch a hybrid version of its Escape sport utility vehicle next year.

At the LA auto show, Ford also introduced the PZEV concept: a car designed to produce extremely low emissions.

General Motors is also gearing up to produce hybrid powered versions of its sport utility vehicles and pick-up trucks.

Chrysler also plans to produce its first hybrid pick-up truck later this year.

But company officials are down playing hybrids, saying they're not a viable long-term commercial alternative.

Jason Mark at the Union of Concerned Scientists says hybrid technology is a viable bridge to fuel-cell powered cars that could some day replace the gas-burning engine.

LEADIN

Hyundai has unveiled its new hydrogen fuel cell vehicle.

It will be launched next year and will be able to drive almost 600 kilometres between pick ups.

STORYLINE

Taking centre stage... the latest hydrogen fuel cell vehicle from South Korea's largest automaker Hyundai Motor Co.

The company's second-generation fuel-cell SUV will be launched early next year. Hyundai says the upcoming vehicle will travel 40 percent further than its first generation fuel cell SUV, the Tucson ix FCEV, launched in 2013:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge," says Director for Korea marketing, Ryu Chang Sung.

"The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

Fuel cell cars are emission-free like pure electric cars. However they can be refuelled in two to three minutes unlike electric vehicles which can take several hours to fully recharge.

However a lack of hydrogen fuelling stations is seen as an obstacle for mass adoption. Toyota, Honda and General Motors are also investing heavily in fuel cell technology but fuel cell cars are gaining less traction than electric vehicles, which can find charging stations more easily.

South Korea plans to increase the number of hydrogen fuelling stations from 16 stations this year to 100 stations by 2020 to sharply raise sales of fuel cell vehicles.

The country is aiming to have 10,000 fuel cell vehicles on its roads by 2020 as part of its plans to tackle air pollution, its environmental ministry said in March. That would be a jump from just 121 fuel cell cars in 2016. Hyundai says it plans to work closely with the government.

"The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation," says Sung.

Hyundai Motor Co. also plans to catch up in the eco-friendly car race with longer driving range electric vehicles.

It plans to launch an electric vehicle with a driving range of 500 kilometres after 2021. Before the summer of next year, it plans to release a small electric sports utility vehicle with a driving range of 390 kilometres per charge. In 2021, its luxury brand Genesis will unveil an electric vehicle model as well.

Seoul - 17 August 2017

1. Wide of start of launch ceremony

2. Unveiling of the Fuel Cell Electric Vehicle

3. Various of the vehicle on display

4. Various of Ryu Chang Sung, Director for Korea marketing, on stage

5. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge. The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

6. Men standing around a white Fuel Cell Electric Vehicle

7. Close of vehicle charging

8. Mid of inner-engine/ gears on display

9. Close of Hydrogen Tank

10. Mid tilt down of the Hydrogen Tank and the High Voltage Battery System

11. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"We are planning to introduce our next generation FCEV in the first and the fourth quarter next year. The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation."

12. Close of miniature FCEV car model

13. An employee demonstrating how it works

14. Various of the miniature vehicle moving

15. Mid of two Fuel Cell Electric Vehicles

16. Various of vehicles charging

17. Various of vehicles parked outside Fuel Cell Electric House

LEADIN

Hyundai has unveiled its new hydrogen fuel cell vehicle.

It will be launched next year and will be able to drive almost 600 kilometres between pick ups.

STORYLINE

Taking centre stage... the latest hydrogen fuel cell vehicle from South Korea's largest automaker Hyundai Motor Co.

The company's second-generation fuel-cell SUV will be launched early next year. Hyundai says the upcoming vehicle will travel 40 percent further than its first generation fuel cell SUV, the Tucson ix FCEV, launched in 2013:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge," says Director for Korea marketing, Ryu Chang Sung.

"The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

Fuel cell cars are emission-free like pure electric cars. However they can be refuelled in two to three minutes unlike electric vehicles which can take several hours to fully recharge.

However a lack of hydrogen fuelling stations is seen as an obstacle for mass adoption. Toyota, Honda and General Motors are also investing heavily in fuel cell technology but fuel cell cars are gaining less traction than electric vehicles, which can find charging stations more easily.

South Korea plans to increase the number of hydrogen fuelling stations from 16 stations this year to 100 stations by 2020 to sharply raise sales of fuel cell vehicles.

The country is aiming to have 10,000 fuel cell vehicles on its roads by 2020 as part of its plans to tackle air pollution, its environmental ministry said in March. That would be a jump from just 121 fuel cell cars in 2016. Hyundai says it plans to work closely with the government.

"The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation," says Sung.

Hyundai Motor Co. also plans to catch up in the eco-friendly car race with longer driving range electric vehicles.

It plans to launch an electric vehicle with a driving range of 500 kilometres after 2021. Before the summer of next year, it plans to release a small electric sports utility vehicle with a driving range of 390 kilometres per charge. In 2021, its luxury brand Genesis will unveil an electric vehicle model as well.

Seoul - 17 August 2017

1. Wide of start of launch ceremony

2. Unveiling of the Fuel Cell Electric Vehicle

3. Various of the vehicle on display

4. Various of Ryu Chang Sung, Director for Korea marketing, on stage

5. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge. The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

6. Men standing around a white Fuel Cell Electric Vehicle

7. Close of vehicle charging

8. Mid of inner-engine/ gears on display

9. Close of Hydrogen Tank

10. Mid tilt down of the Hydrogen Tank and the High Voltage Battery System

11. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"We are planning to introduce our next generation FCEV in the first and the fourth quarter next year. The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation."

12. Close of miniature FCEV car model

13. An employee demonstrating how it works

14. Various of the miniature vehicle moving

15. Mid of two Fuel Cell Electric Vehicles

16. Various of vehicles charging

17. Various of vehicles parked outside Fuel Cell Electric House

LEADIN

Hyundai has unveiled its new hydrogen fuel cell vehicle.

It will be launched next year and will be able to drive almost 600 kilometres between pick ups.

STORYLINE

Taking centre stage... the latest hydrogen fuel cell vehicle from South Korea's largest automaker Hyundai Motor Co.

The company's second-generation fuel-cell SUV will be launched early next year. Hyundai says the upcoming vehicle will travel 40 percent further than its first generation fuel cell SUV, the Tucson ix FCEV, launched in 2013:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge," says Director for Korea marketing, Ryu Chang Sung.

"The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

Fuel cell cars are emission-free like pure electric cars. However they can be refuelled in two to three minutes unlike electric vehicles which can take several hours to fully recharge.

However a lack of hydrogen fuelling stations is seen as an obstacle for mass adoption. Toyota, Honda and General Motors are also investing heavily in fuel cell technology but fuel cell cars are gaining less traction than electric vehicles, which can find charging stations more easily.

South Korea plans to increase the number of hydrogen fuelling stations from 16 stations this year to 100 stations by 2020 to sharply raise sales of fuel cell vehicles.

The country is aiming to have 10,000 fuel cell vehicles on its roads by 2020 as part of its plans to tackle air pollution, its environmental ministry said in March. That would be a jump from just 121 fuel cell cars in 2016. Hyundai says it plans to work closely with the government.

"The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation," says Sung.

Hyundai Motor Co. also plans to catch up in the eco-friendly car race with longer driving range electric vehicles.

It plans to launch an electric vehicle with a driving range of 500 kilometres after 2021. Before the summer of next year, it plans to release a small electric sports utility vehicle with a driving range of 390 kilometres per charge. In 2021, its luxury brand Genesis will unveil an electric vehicle model as well.

Seoul - 17 August 2017

1. Wide of start of launch ceremony

2. Unveiling of the Fuel Cell Electric Vehicle

3. Various of the vehicle on display

4. Various of Ryu Chang Sung, Director for Korea marketing, on stage

5. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"The major selling point of our product, the FCEV (Fuel Cell Electric Vehicle) is its mileage on a single charge. The first generation FCEV, TUCSON FCEV could drive 415 kilometres after a single charge. Our next generation FCEV, expected to be launched soon, shows a remarkable improvement in its driving distance. It could run 580 kilometres on a single charge, and further advancement is underway for it to run more than 800 kilometres by the European standards."

6. Men standing around a white Fuel Cell Electric Vehicle

7. Close of vehicle charging

8. Mid of inner-engine/ gears on display

9. Close of Hydrogen Tank

10. Mid tilt down of the Hydrogen Tank and the High Voltage Battery System

11. SOUNDBITE (Korean) Ryu Chang Sung, Director for Korea marketing:

"We are planning to introduce our next generation FCEV in the first and the fourth quarter next year. The government had made up a plan to supply 10,000 FCEVs by 2020, and we will closely collaborate with the government to resolve issues such as the charging infrastructure or promoting awareness of the product. We will make our best efforts to accomplish the government-private provision plan via mutual cooperation."

12. Close of miniature FCEV car model

13. An employee demonstrating how it works

14. Various of the miniature vehicle moving

15. Mid of two Fuel Cell Electric Vehicles

16. Various of vehicles charging

17. Various of vehicles parked outside Fuel Cell Electric House

SHOTLIST:

1. Bulls and horses at unveiling of Ram trucks

2. Trucks drive out

3. Various of trucks on display

4. Various of Chevrolet truck displayed inside showroom, interior and exterior of the truck

5. Various of Nissan Titan truck displayed inside showroom

6. SOUNDBITE: (English) George Pipas, Ford sales analyst manager:

"As far as the overall truck business is concerned in 2008 I think we approach it with a little bit of caution because we don't expect a quick turnaround in the housing industry and so from that standpoint it's not likely we're going to get a lift from the underlying economic fundamentals but in terms of this product in the marketplace we ought to be able to do real well with them."

7. Various of Ford truck on display in showroom

8. Various of Chevrolet Hybrid Silverado truck on display in showroom

9. Various of Ford Verve on hybrid display in showroom

10. Various of Vue and Aura Green Line Hybrid on display

11. Various of General Motors hybrid

12. Mid of Supercharger ZR

13. Various of Beat and Trax on display

14. Various of Taiki on display in showroom

15. Models showing off cars in showroom

STORYLINE

The Detroit car show opened on Sunday with automaker Chrysler showing off its revamped Dodge Ram with help from ranchers and a herd of 120 cattle roaming through the city's streets.

Before the cattle drive, which came on the first day of media previews at the North American International Auto Show, men in cowboy hats and ranch work clothes loaded bales of hay into a mud-spattered Ram and hammered together fences.

Ford Motor Company, whose F-series pickups are the top-selling vehicles in the nation, unveiled its new F-150 at the show.

Both will debut as 2009 models in the autumn, and each was designed after extensive research to fix flaws in the old models, making them more efficient.

Hybrids, advanced diesels and green alternatives were also pushing aside the traditional displays of speed and chrome at the show, a nod to a new fuel-efficient reality for car makers.

Automakers, only weeks after Congress approved tougher fuel-efficiency requirements, are broadening their array of cars that get more on a gallon (3.79 litres) of gasoline, cutting carbon dioxide emissions and using alternative power sources.

Most of the vehicles and technologies have been in the pipeline for years, but the podiums at the show should further signal a shifting direction for the industry after years of pushing more horsepower and speed.

By 2007, according to data from the US Environmental Protection Agency, the average vehicle weighed 4 thousand 144 pounds (1 thousand 880 kilos), boasted a 223 horsepower engine and did zero to 60 mph (96 kph) in 9.6 seconds.

US President George W Bush signed an energy bill in late December that requires the industry's fleet of new cars, sport utility vehicles, pickup trucks and vans to average 35 miles (56 kilometres) per gallon (3.79 litres) by 2020, a 40 percent increase and the first major changes since the 1970s.

General Motors Corporation (GM), which created a green buzz last year with the Chevrolet Volt, showed a similar plug-in hybrid concept on a Saturn Opel.

GM also will extend its hybrid line up, releasing a new Saturn Vue two-mode hybrid, which is expected to boost fuel economy by about 50 percent when it hits showrooms later this year.

Toyota Motor Corporation, which has dominated the gas-electric hybrid market with its Prius and Camry hybrids, will raise the curtain on Monday on the A-BAT, a hybrid pickup truck built on a car platform.

Even niche, luxury carmakers are getting in the advanced hybrid act.

Still, auto industry officials note that many consumers are turned off by the higher costs of a hybrid vehicle, typically 4,000 US dollars (2,704 Euros) to 5,000 US dollars (3,380 Euros) more, and more modest alternatives are needed.

Ford Motor Corporation is taking a practical approach through its new EcoBoost engine, a more fuel-efficient one that it plans to use in about 500 vehicles in North America during the next five years.

The engine is much more cost-effective than a hybrid, using direct-injection and turbo charging technologies.

Others are pointing to diesels, which can provide about a 25 percent boost in fuel efficiency.

Daimler showed its GLK compact sport utility vehicle, offering a diesel option that can get up to 35 mpg (56 kpg).

BMW AG, meanwhile, showed advanced diesel versions of the X5 sport utility vehicle and a 3-Series passenger car.

Car makers have been testing advanced vehicles for several years, including hydrogen fuel cells and plug-in hybrids, with the hopes that the technologies will improve and become more viable.

Chrysler LLC, which has ranked near the bottom in fuel efficiency ratings, on Monday showed a Jeep with a lithium-ion battery pack and diesel hybrid engine, a Dodge ZEO electric concept sports wagon, and a Chrysler fuel-cell vehicle.

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Clients are reminded:

(i) to check the terms of their licence agreements for use of content outside news programming and that further advice and assistance can be obtained from the AP Archive on: Tel +44 (0) 20 7482 7482 Email: info@aparchive.com

(ii) they should check with the applicable collecting society in their Territory regarding the clearance of any sound recording or performance included within the AP Television News service

(iii) they have editorial responsibility for the use of all and any content included within the AP Television News service and for libel, privacy, compliance and third party rights applicable to their Territory.