SHOTLIST

++PLEASE NOTE - AUDIO AS INCOMING ON SHOTS 4 AND 5++

June 7, 2006

1. Wide shot of former Brazilian World Cup champion Pele walking through Pele Station holding football and waving to cameras

2. Round screen showing archive pictures of Pele as a player

3. Pele talking to fans

4. Wide shot of Pele in press conference

5. SOUNDBITE (English): Pele, former Brazilian World Cup champion:

"I think if I have to repeat everything, you know, I will do everything the same. I am very happy with what God has given to me."

6. Screen showing archive pictures of Pele as a player

7. Pan of video wall

8. Top shot of Mini cars with flags on their roofs parked at Berlin fair

9. Close-up of Mini car with German flag on roof, drivers and cars in background

10. SOUNDBITE (German): Kathrin Petersen, spokeswoman of 'Partner Berlin':

"As Berlinizer you can show everybody, to Berliners or their guests, 'We are happy to have you here and to assist you if you need our help'."

11. Drivers standing next to cars waving

12. Various shots of Mini cars driving away

13. Tilt down from Berlin Schoeneberg town hall to arriving 'Mini' cars

14. Cars passing

15. Wide shot of ambassadors near marquee

16. Ambassador of Costa Rica getting into car

17. SOUNDBITE: (English): Esteban Penrod, Ambassador of Costa Rica:

"It feels great because this means integration in the city but for all the people who live here and I'm very glad this initiative is taking place at this moment precisely."

18. Ambassador of Equador holding model of Mini car

19. SOUNDBITE: (English): Horatio Sevilla, Ambassador of Equador:

"Well, I feel proud to be part of this international city, this cosmopolitan city, as Berlin is, and I'm very grateful to the organisers of that event and Ecuador will receive this with great pleasure."

20. Ambassador of Equador driving away in his Mini

21. Wide shot of Reichstag, German Parliament building

22. Close-up of giant poster of Argentinean football player Juan Roman Riquelme, Reichstag building in background

23. Pan of Interior of Adidas arena

24. Row of seats, poster in background shows World Cup trophy and photo of players

Recent

25. Wide shot of Olympiastadium Berlin, giant beach towel printed with England flag is spread on ground

26. People carrying towel

27. Unveiling towel on the stairs under the Olympic fireplace

28. Various of giant towel spread on steps

STORYLINE:

Brazilian football legend Pele visited Berlin on Wednesday to inaugurate an exhibition dedicated to his footballing career, one of several events taking place in the build up to the opening game of World Cup 2006.

The exhibition, PeleStation - the Legend in Action, contains two 40 metre (43 yard) wide projections of images highlighting Pele's remarkable playing career.

PeleStation was opened in a tunnel of a subway station in Berlin.

Pele's popularity cuts across generations and fans came in large numbers to see the Brazilian.

With football fever at a high, Pele turned nostalgic and told the media he was extremely satisfied with the way his career panned out.

PeleStation was designed and created by a Brazilian company with the close cooperation and support of Pele himself.

Meanwhile, the car manufacturer BMW gave 32 Mini cars to the ambassadors of the countries participating in the World Cup, part of the 'Berlinizer' campaign to promote Germany as a friendly host.

The cars will be driven until July 9 by the ambassadors or by people participating in the 'Berlinizer' campaign.

For the ambassadors who live in Berlin, the handover of the cars was a special moment.

The ceremony took pace in the same place that former US President John F Kennedy once said: "Ich bin ein Berliner" (I'm a Berliner).

Marketing company Partner Berlin launched the campaign to encourage Germans to open up to guests and friends.

To become a 'Berlinizer', visitors have to log on to the Internet and answer some questions about Berlin.

Those who answer correctly win a badge marked with "I'm a Berlinizer please ask me for help".

Organisers hope that visitors to the city can approach those wearing the badges to ask for assistance or help.

Also in Berlin, the popular German sports brand Adidas has built a special arena where fans can experience an atmosphere similar to the city's famous Olympia Stadium.

The massive arena, built next to the spectacular Reichstag - the German Parliament building, will have live screenings of all World Cup games.

The English were also getting involved in publicity events in the run up to the tournament.

A British tabloid newspaper arranged for a giant beach towel, emblazoned with England's St. George cross, to be spread across a stand at the

Olympiastadium in Berlin.

The newspaper says the 7,578 square-foot (704-square-metre) towel is the world's largest, though the Guiness Book of World Records is still in the process of verifying this claim.

A team of ten unfurled the towel to send a message of support to the English World Cup squad.

The publicity stunt plays upon a popular British view that stereotypes German tourists as always seeking to reserve sun loungers with their towels before British holidaymakers can reach them.

Keyword-world cup 2006